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Bid2 PROPOSAL 2012-17

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Bid2 PROPOSAL 2012-17 BId2 PROPOSAL 2012-17 PROMOTE ENHANCE DEVELOP A Business Improvement District for Birmingham City Centre Retailers CONTENTS INTRODUCTION P04 ACHIEVEMENTS P08 OUR VISION P30 FAQS P38 PROMOTE ENHANCE DEVELOP 3 INTRODUCTION vision making birmingham for change the best TO PROMOTE... London’s West End and Glasgow, contribute in the development of TO ENHANCE... and we don’t want to stop there. the Retail Birmingham BID area. TO DEVELOP... In the following pages we hope Our boundary is set to expand I urge you to Birmingham city centre’s to outline how we’ve enriched for BID2, adopting The Cube as retail heart our city centre as a destination, an iconic piece of Birmingham’s and how over the next five years skyline and welcoming retailers vote yes In 2004, Birmingham was sixth in we will continue to promote along Carrs Lane. We will also the National Retail Rankings. At Birmingham city centre , enhance work with Moor Street Station to the close of Retail Birmingham’s our streets through quality improve its connectivity with the in october first term, we sit third behind public realm management, and city core. Jonathan Cheetham Chair Retail Birmingham BT TOWER LIVERY STREET SNOW HILL STATION CHURCH STREET BID2 AREA GREAT CHARLES STREET BULL STREET This is the final year of our first term. Retail Birmingham has been Over the next five years There are many positives that working for you, our members, Birmingham will see a massive Retail Birmingham has brought to since 2007. change to its transport the city centre since 2007 and this T COLMORE ROWE C House M H In these challenging infrastructure bringing with it work will continue into a second P E LE ROW R of Fraser COUNCIL R economic times, communities significant benefits for city centre term. I urge you to vote yes in Y HOUSE S T need to come together and retailers. New Street Station and October 2011, so we can continue Martineau CENTRAL work with each other to insulate the Midland Metro extension to develop our retail community T Place LIBRARY VICTORIA WATERLOO STREET S N U for everybody’s benefit, helping SQUARE O N themselves. Doing nothing is will reshape our city core; Retail TOWN N IO Boots N N S HALL A T not an option with Birmingham Birmingham is ensuring that your to deliver increased turnover and C TEMPLE STREET City Council facing financial needs are represented at the profit for our members. P NEW STREETNEEDLESS ALLEY IN M&S MOOR STREET QUEENSWAY FO constraints. Retail Birmingham highest level within these exciting L CORPORATION STREETPrimark HILL STREET D Pavilions S NEW STREET is here, working for you, with developments, that our city TR STEPHENSON STREET E E you, to protect our city centre centre remains vibrant and clean, T MOOR STREET from the uncertainties that lie and that access to stores and ROTUNDA STATION ahead. Our marketing and events way-finding is maintained during SUFFOLK STREET QUEENSWAY NEW STREET programme has made a significant the construction phase. We will JOHN BRIGHT STREET STATION Selfridges impact at a national level, and continue to promote Birmingham NAVIGATION STREET The we’re working hard to alter long- to our millions of customers and Bullring HILL STREETPallasades standing negative stereotypes of reinforce the message that the city HOLLIDAY STREET Birmingham to ensure we remain centre is still very much business Debenhams not just a key regional retail as usual. Harvey destination, but also develop as a Nichols true world class city. The Markets Mailbox ALEXANDRA THEATRE HURST STREET SMALLBROOK Q’WAY The HOLLOWAY PERSHORE STREET Cube CIRCUS HIPPODROME 04 05 INTRODUCTION birmingham 2013 The new £195 million Library timeline of Birmingham opens 2011 2012 2012 New Street Station Retail Birmingham Midland Metro redevelopment begins BID2 begins extension works begin 2015 £600 million redevelopment of New Street Station. Its redevelopment will open up the city, help regenerate the local area and provide a stunning new building for Birmingham Midland Metro Extension. Going from Snow Hill to New Street Station, this project will completely change the face of the city centre, in particular Corporation Street, with an enhanced public realm scheme 2014 John Lewis to open its biggest store outside London 2012 2012 The USA and Jamaican Olympic teams City Centre way-finding will be based in the City during the 2012 and signage system completed Games, including world wide media 06 07 Achievements Strategic Projects These projects are ‘above and beyond’ the scope of our original 2007 Proposal document, but we felt that these were crucial to the success of our city centre. RETAIL BIRMINGHAM DESIGN STRATEGY OUR VISION FOR THE CITY CENTRE The Design Strategy, led by examining how we can improve Although long-term, the Retail Birmingham and funded our area and continue to develop strategy is already informing how by Birmingham City Council, as a spectacular business the City Council and its partners established a core set of design environment. We’ve used key work within the city centre. principles that will inform and themes such as increasing footfall, Guidelines from the strategy have influence city centre development making the area a pleasant place been adopted on issues such as in the years ahead. to work and visit, and how major Birmingham Metro, street furniture Retail Birmingham, with Make new developments such as Metro, and planning policy. Architects, comprehensively HS2 and New Street Station can reviewed the city centre, work for us as a community. The Retail BIRmingham Design Strategy provides an overall visIon for our city centre 8 8 9 ACHIEVEMENTS THE VISION FOR MOVEMENT FOR A VIBRANT, CONNECTED CITY helping to reshape Retail Birmingham, along with connected, efficient and walkable transport infrastructure, ensuring Birmingham City Council, Centro, destination, served by a range of that it reflects the current needs the way people get TO, National Express and the other high quality modes of transport of workers and visitors to the city city centre BIDs, is helping to and sign-posted by a concise centre. We will also ensure that reshape the way people get to, way-finding system. the ‘walkable’ city focuses on from and around the from, and around the city centre. Retail Birmingham will high quality pedestrianisation for The Vision for Movement sets continue to represent our a safe, clean, well-lit and vibrant out short and medium term goals members’ interests when trading environment. city centre to establish the city as a well- discussing changes to public 10 11 ACHIEVEMENTS STREET TRADING STRATEGY RETAIL BIRMINGHAM ECONOMIC STUDY WORKING TO IMPROVE OUR DELVING DEEPER INTO AREA’S STREET TRADERS OUR AREA’S HEALTH Retail Birmingham joint funded In 2009, Retail Birmingham an independent review of street commissioned The Retail trading in the BID area to analyse Group, in conjunction with the this in light of future developments Local Data Company and with in the city centre, and address additional funding from Advantage whether their trading lines, West Midlands, to baseline the locations and stall types were economic health of the Retail appropriate; a study of this sort BID. Focusing on issues such as had never been undertaken before turnover, occupancy levels, footfall in Birmingham. and consumer views, the outcome Results showed an appetite of the study gave us valuable for street trading amongst the insights into the nuances of our public, and we have begun work area and where best the BID’s with Birmingham City Council resources and projects could be and other stakeholders to actively targeted. improve street traders in the Retail The Study gave rise to some BID. key projects - we increased our focus on independent retailers, continued promotion of the city centre retail offer, and added another layer of detail to the Retail Birmingham Design Strategy to meet our aims for a walkable, connected, appealing Retail BID environment. over £1.5 Billion 28,437 full-time spent annually retail jobs in the retail core sustained 12 13 Achievements Marketing & Events In 2007, we promised to: > establish the ‘Style Birmingham’ brand to promote the city centre, deliver high-quality events for our members’ benefit and support key shopping periods through targeted marketing campaigns > celebrate and enhance Birmingham’s important retail sector CITY CENTRE SHOPPING GUIDE AND MAP This unique Retail Birmingham Our first Guide in 2007 saw BID area - 103,000 copies were product, now in its fourth year, is 10,000 copies distributed, and printed and distributed during delivered to every BID member this soon grew to 100,000 in the interim period before the new as well as major regional hotels, 2010. In 2011, we established Interconnect way-finding system conference centres and transport the City Centre Shopping in 2012. hubs. Every member is listed in Map to make it even easier for the Shopping Guide and Map. people to navigate around the Retail Birmingham’s Shopping Map is one of the most popular items we stock at new street station Kelvyn Cooper, Take One Media 14 15 ACHIEVEMENTS STYLE BIRMINGHAM PROMOTING THE BID AREA 9,000 unique We felt that Birmingham city initiatives and collateral designed means to compete with online centre’s retail offer needed to be to continually promote the city’s competition and we have visitors a positioned as an outstanding, retail and leisure offer, both in print fostered a very strong interactive stylish shopping experience, so and digital formats. community of shoppers and we established the consumer- Through social media and the visitors through twitter, facebook month facing brand ‘Style Birmingham’ to consumer facing stylebirmingham. and our website. headline the breadth of marketing com, our members have a THE MAGAZINE Instantly recognisable for its high quality, the Style Birmingham Magazine has developed from a quarterly to a bi-monthly run of 30,000 copies due to demand.
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