SUCCESS STORY

Leading exhibition & convention centre in the integrates event sales processes and financials with VENUE: unified software • Total venue area: 200,000m² Ungerboeck Software integrates all business areas of leading • 40,000m² of indoor & outdoor column free exhibition space with venue in the Middle East, from sales and event & exhibition 9 Indoor and 1 Outdoor Exhibition management all the way to financials. Halls • 2 multi-purpose halls which can THE CLIENT be used for exhibition, conference The National Convention Centre (QNCC) is located in the heart of Doha and is a member of Qatar Foundation, a non-profit organization founded in 1995 byHis or banquet setups Highness Sheikh Hamad bin Khalifa Al-Thani, the Father Emir. QNCC was officially • Conference Hall for 3,800 opened in 2011 and is one of the largest and technologically advanced venues delegates in the Middle East. Qatar now having flight connectivity to over 150 destinations • 2,300-seat lyric style Theatre worldwide warrants the QNCC as the ultimate venue selection in for various • 3 tiered Auditoria that can events from international conventions, accommodate 295, 407 and 474 conferences and live entertainment “Ungerboeck allows us to create future concerts. guests respectively forecasts and exactly tells us where • 52 meeting rooms ranging from our revenue comes from. It allows us The venue is a combination of 20 to 150 seats capacity to set up our sales goal, monitor and education, culture & tradition and • 6 VIP lounges and 7 hospitality art that is led by innovation in its suites control all events & unique convention & exhibition • Dedicated registration desks, non-events related centre design. QNCC is comprised Business Centre & media rooms expenses/purchases of 9 Indoor and 1 Outdoor Exhibition and helps us to stay Halls that provide 40,000m² of indoor on track. Ungerboeck and outdoor column free exhibition space – including two multi-purpose CHALLENGE: is a critical tool that halls which can be used for exhibition, • Central application for all drives our different conference or banquet setups. The business sectors businesses and can Conference Hall can accommodate up • Increased productivity be seen as a steering tool to support our to 3800 delegates and the 52 meeting rooms offer a seating capacity ranging overall business strategy.” from 20 to 150 seats. Furthermore, SOLUTION: QNCC offers 3 tiered Auditoria that Jassim Nasser Al Sayed can accommodate 295, 407 and 474 Accounts Payable, Accounts Acting Director – Corporate Services guests respectively, and 6 VIP lounges Receivable, Booking, Cash Book, Qatar National Convention Centre and 7 hospitality suites. Contract Administration, EBMSCad, Event CRM, Event Management & Coordination, Executive Dashboard, QNCC has hosted many internationally renowned conferences and exhibitions due General Accounting & Analysis, iEBMS, to its premier location and Convention Centre capabilities. In 2015, the 13th United Inventory Management Nations Congress on Crime Prevention and Criminal Justice and the World Innovation Summit for Health (WISH), the World Innovation Summit for Education, the United Nations Environmental Conference and the World Petroleum Conference. In terms of Exhibitions, QNCC proudly offered a variety of live entertainment events such as “Disney on Ice – Princesses and Heroes” – Qatar’s best attended family event, “Beauty and the Beast” – Qatar’s first Broadway musical and “The Illusionists”- a renowned show. The Ed Sheeran Concert was the first major concert held at QNCC that was recognized for its immense success as was the “Color Run” held as the first mass public participation event. QNCC achieved numerous awards and recognitions until and particularities of the event industry. today, for example “Middle East’s Leading Exhibition & Convention Centre“ at the World Travel Awards in 2012, For the IT department, Ungerboeck is a true blessing: 2014, 2015 and 2016. “Ungerboeck is less system resource intensive and a complete product compared to other products or a FINDING A TRUSTED EVENT TECHNOLOGY PARTNER traditional ERP. With a talented and knowledgeable QNCC has multiple businesses, not limited to delivering pool of consultants, managing and administering it has events and services at QNCC Venue. When looking for a never been difficult for the IT team. Plus, there is a lot of robust business software to manage them, the company stuff now available on Ungerboeck support forums that wanted to find a way to efficiently manage the different enables us to locate information quickly without having to processes without productivity loss. What they needed contact the service desk and raise a trouble ticket”, says was a central application that could unite all information in Shoaib Khot who is responsible for Ungerboeck and other one database, including financials. applications at QNCC and also training Ungerboeck users within the organization. With Ungerboeck, they found a trusted partner with digital expertise and a long standing history in the event industry. The integrated character of Ungerboeck facilitates the Ungerboeck’s solutions are exclusively built and designed cooperation between the Sales and Finance departments, for events, exhibitions and conferences: They perfectly giving a complete picture of client, event and sales understand the individual requirements of an event processes within the organization. Once the information professional’s day-to-day business. is entered into the system, it can be utilized by Sales, Operations and Finance or any other department involved. Ungerboeck therefore turned out to be the best choice This improves communication, but also helps to satisfy for QNCC to cover all relevant business processes. clients’ needs in the best and most professional manner. The solution is now used by the entire organization at QNCC, from Sales, Finance and Operations all the way to A STEERING TOOL TO SUPPORT QNCC’S BUSINESS STRATEGY Housekeeping and F&B, reliably serving as the backbone Essentially, QNCC utilizes Ungerboeck as a steering tool to of their entire business. support their strategy and streamline their event business. Ungerboeck helps the team with their KPI definition and allows However, Ungerboeck them to efficiently monitor their goals, for example by tracking is much more than sales activities and generated revenue in the system. a robust event management system: “Ungerboeck allows us to create future forecasts and QNCC recently exactly tells us where our revenue comes from. It allows us replaced their entire to set up our sales goal, monitor and control all events & financial system non-events related expenses/purchases and helps us to with Ungerboeck to stay on track. Ungerboeck is a critical tool that drives our benefit to the fullest different businesses and can be seen as a steering tool to from its integrated support our overall business strategy.” says Jassim Nasser character that Al Sayed, Acting Director – Corporate Services. seamlessly connects all client and event He appreciates the time-saving reporting functionality data with accounting and is very happy about the ability to generate meaningful and financial data. reports in such an easy, uncomplicated manner. Reports The big advantage of an integrated finance system is utilized at QNCC include Top 10 customers per period / per the consistency throughout all business processes. No year / per industry sector, revenue per client, and repeat interfaces are needed and the team does not need to customers. Furthermore, the team can easily report types enter data multiple times. Thanks to a single database, of events against budget and forecasts or analyze where they can rely on data accuracy from the first contact to the clients come from. final invoice. The seamless integration of event data and financials allows a 360 degree view of the entire business As the leading venue in the Middle East region, the QNCC as well as accurate real-time reporting. is happy to rely on Ungerboeck’s proven event and venue management solutions. Their success story perfectly Ungerboeck was built for the event industry and knows each illustrates the importance of a proven software system and every detail of financials, from deferred revenue to different serving as a solid backbone to their entire business. tax schemes. “Ungerboeck is event-driven and designed for the For more information, please call one of our offices or visitungerboeck.com . events industry. At QNCC, we now have a system that perfectly combines the features of an ERP and a Sales/CRM system. Germany France Besides it is quite user friendly, stable and a robust +44 20 7205 4030 +49 721 355 01 0 +33 4 78 94 50 64 system”, says Jomon Joseph, Financial Controller at QNCC. USA +1 636 300 5606 +61 7 3359 7919 +86 20 3825 1391 IT, SALES AND FINANCE IN PERFECT HARMONY The team is particularly happy about the intuitive character of the software system and the fact that it is easy-to-use while at the same time perfectly covering all eventualities