The Magic of Gated Community Living!
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Magazine sponsor Kolkata realreal-- Kolkata tiesKolkata’s only dedicated real estate magazine I Vol 10 I Issue 3 I October-December 2014 THE MAGIC OF GATED COMMUNITY LIVING! What makes new home buyers want to move out of standalone buildings and stay in large gated residential complexes? What is the magic of living with hundreds of families in a large facility? real-ties explores…. Elita Garden Vista New Town, Action Area III Land area: 24.70 acres Open space: 87 percent Location: New Town, Rajarhat Action Number of blocks: 16 Completion time: First phase ready, Area – III, Kolkata, West Bengal Number of floors: G+14, G+32 second phase – four years from the Unit sizes: 1,040 – 1,742 square feet Number of apartments: 1,549 date of commencement Developer: Sureka, Merlin, JB The developer speaks: “Elita Garden Vista brings New York to New Town. Its 6.8 acre ‘Central Park’ is surrounded by 16 to 30-storey towers. The signature project is jointly developed by a consortium of respected developers - Sureka, Merlin and JB Group - who are known for their track record of landmark projects such as South City and Urbana, which have changed Kolkata’s skyline. Elita Garden Vista (lifestyle referred to as EGV) is a gift to New Town and set to become the ultimate benchmark.” Contact: 033 4040 1010/6620 1010 Email: [email protected] COVER STORY ‘THE AGE OF GATED N. K. Realtors (P) Ltd. COMMUNITY LIVING’ 9, Elgin Road (4th Floor), Kolkata 700020, India Mudar Patherya analyses why Tel: 033 6638 1030 the age-old dream of living in Web: www.nkrealtors.com For feedback, write to us at a standalone bungalow has [email protected] yielded to the magic of living Network Partner in modern gated residential complexes Magazine sponsor Home Loan Partner INSIDE Editor: Biplab Kumar Coordinator: Sanjay Adhikary Proof reader: Sandip Das Distribution: Abhijit Kar and Bandhu Sundar Ghosh Database management: Sonti Nag Advertising: Anuraj Dhar (+91 9674107979) DO YOU KNOW THE REAL 10 THINGS THAT CONTINUE WHAT MAKES THE KEVENTER PRADEEP SUREKA? TO EMPHASISE THE HERITAGE WEST WIND REAL ESTATE Editorial support and design: VALUE OF THE LALIT GREAT PROJECT ONE OF THE BEST- Prominent Kolkata real estate EASTERN MAINTAINED IN KOLKATA? developer Pradeep Sureka engages in a Amrita Ray, explains what has helped Photographer: Roman Partha Pratim Kundu, explains the candid conversation .......................... 14 sustain the heritage value of this Chakravorty investments that have made the 16 174-year-old property ....................... Jadavpur complex one of the best maintained in the city .......................20 DISCLAIMER The publisher, contributors and editor are not responsible in any way for the actions or results taken by any person or organisation on the basis of reading information, stories or contributions in this publication. The views expressed are their own. For all real estate queries, please call the customer care at: 033 4040 1010 / 6620 1010 anytime between 8 a.m. to 10 p.m. (IST), 7 days a week. Content published in real-ties is an TAKING PEOPLE INTO ANOTHER JAGO GRAHAK JAGO! REAL ESTATE MARKETING JUST ORBIT GOT MORE PERSUASIVE! exclusive intellectual property of the Consumer Grievance Redressal Cell’s Department of Public Relations and Mr. Basant Parekh speaks about the Highlighting the innovative marketing awareness campaign ...........................38 Corporate Communications – Group’s CSR activities inclined towards strategies by successful real estate N. K. Realtors Pvt. Ltd. employing the unemployed. ............ .37 players in Kolkata ..............................40 N.B. For private circulation only, not for sale. October-December 2014 /real-ties Kolkata /2 EDITORIAL ‘Changing lifestyles’ is something that we keep This issue also draws attention to the challenges of hearing more often these days. What does it entail? urban living manifested in low aesthetic standards More cocooned than social? More vulnerable than by drawing attention to simple ideas that can be secure? More insecure than assured? It is these transplanted from international countries (France, realities that are bringing to the forefront the in this case). We are carrying a feature on how the importance of a gated community. management of the Lalit Great Eastern Hotel has transformed a khandahar into a modern showpiece An increasing number of new home buyers are without diluting its heritage. The issue also focuses turning to gated complexes – for various reasons. on how the Consumer Grievance Redressal System For security, for quality, for value-for-money and is helping protect homeowners. for a sense of community. This issue of real-ties explores this trend in Kolkata by speaking to Hope you enjoy what we have put together! various new-age residents. TEAM NK NEW TOWN, RAJARHAT SERVICED APARTMENTS GREENFIELD CITY, BEHALA. CAN KOLKATA MAKE REAL TO MAKE THEIR DEBUT IN WHAT MAKES THIS AN IDEAL ESTATE AFFORDABLE FOR ALL? What makes this the fastest growing KOLKATA INVESTMENT? integrated township of Eastern India? .. The real-ties talks to prominent real Sudarshana Ganguly explains why the The 3,500-apartment Greenfield City is 22 estate builders Amit Jhunjhunwala, proposed JWMarriott Hotel on the EM Behala’s largest residential project and a Harsh Jain, Chaitali De and Rana 26 28 Bypass will break new ground .......... virtual township in itself .................. Gupta about addressing the needs for affordable housing in Kolkata .........34 INSPIRATION IS IT POSSIBLE TO KEEP AN COMMERCIAL SPACE IN FREEWHEELING ENTIRE NEIGHBOURHOOD RESIDENTIAL BUILDINGS Mudar Patherya shoots pictures of CRIME-FREE? Mudar Patherya on the most glossed- urban concepts in France waiting to be The real-ties brings to you an emerging over member of his extended family – William Barno, explains how the transplanted in Kolkata ....................42 Kolkata trend – commercial spaces the durwan. ........................................60 concept of security in Kolkata needs to inside residential buildings. .............48 extend from standalone buildings to comprehensive neighbourhoods .....46 October-December 2014 /real-ties Kolkata /3 NEW LAUNCH Silver Oak Estate Prive Kalipark, Rajarhat Land area: 3 acres (Approx.) Completion time: 36 months from Unit sizes: 2,601; 2,714 and 2,753 Number of villas: 50 (Approx.) commencement of construction square feet (built up area) Number of floors: G+2 Location: Kalipark, Rajarhat Main Developer: Salarpuria Group & Open space: 50 per cent Road, Kolkata-700136 Simplex Infrastructures Contact: 033 4040 1010/6620 1010 Email: [email protected] COVER STORY THE AGE OF GATED COMMUNITY LIVING Mudar Patherya analyses why the age-old dream of living in a standalone bungalow has yielded to the magic of living in modern gated residential complexes EEJER BAARI!’ These two words have fired the imagination of middle-class Kolkatans for the last number of ‘Ndecades. Traditionally, the concept of one’s own house comprised a standalone bungalow, irrespective of the nature of the neighbourhood. If one could afford to buy (or even part- finance) one, then it was assumed that the objective of one’s existence was achieved. Times have changed since. Those who lived in bungalows wish they lived in sprawling apartments in gated communities. Those who lived in standalone multi-storeyed buildings quietly consider the options of moving into residential complexes. Suddenly, what used to be considered an anonymous residential option – just too many of the same kind of apartments - is now being considered hip. THE AGE OF GATED The age of the gated community living has arrived in Kolkata – and it has been about time. An idea whose time has come There are a number of reasons why the age of gated community COMMUNITY LIVING living is here, but if there were to be just one reason, it would possibly be ‘lifestyle’. And if there is one thing this word were to mean it would be the way how one gets to spend is his/ her leisure time with the aid of a collaborative immediate environment. The three things that our place, the wife decided a number of reasons for Clockwise from right: Recreational space for have made modern gated that we needed to get it done this,” says Shashi Nowlakha, the elders, best-in-class complexes attractive – a bit so that it wouldn’t just resident of Udita, one of gymnasium, state-of-the-art swimming pool, security remain like a shell, then one Kolkata’s first modern gated swimming pool in a gated community. and a gymnasium day she said let us at least complexes. “One, there is “I used to live in a go and live in it for a couple a growing fascination with multi-storeyed building on of days a month so that the gated community living Harrington Street, just next house is used and once we because in a country where began to acquaint ourselves the quality of public life is to the sprawl of the Maidan “The prospect of with the residents, we began one of the poorest in the where it would be cooler than returning home in to like the place well enough world, the gated community the rest of the city during the a gated complex for us to move in full-time a represents a kind of escape summer and nice and chilly provides a welcome few months later. Remember, where a number of variables during the winter,’ says Rajesh escape and the what we had bought for have been controlled to Agarwal, an affluent Kolkatan. closest to the kind investment is now our first provide a superior lifestyle “We bought an apartment of peace and quiet home!” quality. For one, the interiors at South City purely for one would get in a of large gated communities investment’s sake since we had The big question: why? semi-urban or rural some surplus fund in hand. provide a sense of serenity “There is no one reason but environment.” Then one day we went to see – no traffic noise, no smoke October-December 2014 /real-ties Kolkata /8 Some prominent reasons why gated complexes score highly Child development Community living is the best answer to the parental worry about their children turning couch potatoes.