Q3 2018 - Q2 2019 NIELSEN NATIONAL READERSHIP SURVEY Newspaper Toplines 2019 Q2 Newspaper Toplines 12 months external

ANNOTATIONS

Release of Nielsen Consumer and Media Insights Q3 2018 - Q2 2019

EMBARGO: Please note that this information is subject to an embargo - the figures must not be released into the public domain until midday on Thursday 5 September 2019. FURTHER INFORMATION: If you have any questions regarding the Nielsen Consumer and Media Insights Survey report, please contact your Account Manager or the Nielsen Media Helpdesk 0800 457 226.

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HOW TO READ THIS DOCUMENT

Previous readership release period

This is the latest measurement period Q3 18 - Q2 19 (Jul 18 - Jun 19) Year on Year comparison

NEWSPAPER REPORT - NATIONAL AVERAGE ISSUE READERSHIP

CMI Q3 18 - CMI Q2 18 - CMI Q3 17 - Q2 19 Q1 19 Q2 18 POPULATION POTENTIALS (000s) 3860 3771 3680 (TOTAL 15+)

10737 10737 10867 SAMPLE SIZE (15+)

DAILY NEWSPAPERS - METROPOLITAN

CMI Q3 18 - CMI Q2 18 - CMI Q3 17 - Q2 19 Q1 19 Q2 18 162 166 177 NEWSPAPER A 4.4% 4.5% 4.9%

This figure is the amount of people in New Zealand This figure is the number of people over the age of 15. (162,000) over the age of 15 that read a typical issue of Newpaper A It tells us that there were 3.86 million people aged in the latest readership period Q3 18 15+ years in New Zealand in the period Q3 18 - Q2 19 (Jul - Q2 19 (Jul 18 - Jun 19). 18 - Jun 19)

*Average Issue Readership is sometimes described as the number of people who read a "typical issue" within the issue period. The average issue readership for newspapers is built using readership of days read over the past week.

Weeky Coverage refers to all respondents that have read at least one issue of a newspaper in the last 7 days. For more information on these definitions please contact Nielsen.

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YEAR ON YEAR COMPARATIVES Q3 18 - Q2 19

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READERSHIP NEWSPAPER REPORT - NATIONAL

AVERAGE ISSUE READERSHIP

CMI Q3 18 - CMI Q2 18 - CMI Q3 17 - Q2 19 Q1 19 Q2 18

POPULATION POTENTIALS (000s) 3,940 3,940 3,860 (TOTAL 15+): SAMPLE SIZE 15+ 10,076 10,050 10,320

DAILY NEWSPAPERS - METROPOLITAN AVERAGE ISSUE READERSHIP

CMI Q3 18 - CMI Q2 18 - CMI Q3 17 - Q2 19 Q1 19 Q2 18

472 477 453 THE NEW ZEALAND HERALD 12.0% 12.1% 11.7% 45 45 51 WAIKATO TIMES 1.1% 1.1% 1.3% 152 151 153 THE DOMINION POST 3.8% 3.8% 4.0% 137 144 157 THE PRESS 3.5% 3.6% 4.1% 95 95 84 OTAGO DAILY TIMES 2.4% 2.4% 2.2%

DAILY NEWSPAPERS - SUMMARY AVERAGE ISSUE READERSHIP

CMI Q3 18 - CMI Q2 18 - CMI Q3 17 - Q2 19 Q1 19 Q2 18

1,082 1,104 1,123 ALL DAILIES 27.5% 28.0% 29.1% 832 844 826 ALL METROPOLITANS 21.1% 21.4% 21.4%

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NEWSPAPER REPORT - NATIONAL

DAILY NEWSPAPERS - SUMMARY AVERAGE ISSUE READERSHIP

CMI Q3 18 - CMI Q2 18 - CMI Q3 17 - Q2 19 Q1 19 Q2 18

326 339 379 ALL REGIONAL DAILIES (INCLUDING WAIKATO TIMES) 8.3% 8.6% 9.8%

DAILY NEWSPAPERS - SUMMARY (WEEKLY COVERAGE) AVERAGE ISSUE READERSHIP

CMI Q3 18 - CMI Q2 18 - CMI Q3 17 - Q2 19 Q1 19 Q2 18

1,826 1,830 1,844 ALL DAILIES (WEEKLY COVERAGE) 46.3% 46.4% 47.8% 1,475 1,474 1,439 ALL METROPOLITANS (WEEKLY COVERAGE) 37.4% 37.4% 37.3% ALL REGIONAL DAILIES (INCL. WAIKATO TIMES 592 591 659 WEEKLY COVERAGE) 15.0% 15.0% 17.1%

WEEKLY NEWSPAPERS AVERAGE ISSUE READERSHIP

CMI Q3 18 - CMI Q2 18 - CMI Q3 17 - Q2 19 Q1 19 Q2 18

74 73 89 SUNDAY NEWS 1.9% 1.9% 2.3% 214 214 247 SUNDAY STAR TIMES 5.4% 5.4% 6.4% 317 324 336 HERALD ON SUNDAY 8.1% 8.2% 8.7%

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NEWSPAPER REPORT - NATIONAL

NEWSPAPER LIFTOUTS AND INSERTED MAGAZINES AVERAGE ISSUE READERSHIP

CMI Q3 18 - CMI Q2 18 - CMI Q3 17 - Q2 19 Q1 19 Q2 18

315 310 288 CANVAS (UNDUPLICATED) 8.0% 7.9% 7.5% 120 125 119 SPY (UNDUPLICATED) 3.1% 3.2% 3.1% 193 200 223 SUNDAY (UNDUPLICATED) 4.9% 5.1% 5.8% 213 216 210 SUNDAY TRAVEL (UNDUPLICATED) 5.4% 5.5% 5.4% 263 267 262 THE BUSINESS (UNDUP) 6.7% 6.8% 6.8% 310 301 256 TIMEOUT (UNDUPLICATED) 7.9% 7.6% 6.6% 347 323 281 TRAVEL (UNDUPLICATED) 8.8% 8.2% 7.3% 242 243 227 VIVA (UNDUPLICATED) 6.1% 6.2% 5.9% 20 22 18 WAIKATO TIMES MOTORTIMES (UNDUPLICATED) 0.5% 0.5% 0.5% 326 318 286 WEEKEND MAGAZINE (UNDUPLICATED) 8.3% 8.1% 7.4% 273 279 293 YOUR WEEKEND (UNDUPLICATED) 6.9% 7.1% 7.6%

COMMUNITY NEWSPAPERS AVERAGE ISSUE READERSHIP

CMI Q3 18 - CMI Q2 18 - CMI Q3 17 - Q2 19 Q1 19 Q2 18

46 44 NORTH CANTERBURY NEWS 1.2% 1.1%

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NEWSPAPER REPORT - NORTHERN

AVERAGE ISSUE READERSHIP

CMI Q3 18 - CMI Q2 18 - CMI Q3 17 - Q2 19 Q1 19 Q2 18

POPULATION POTENTIALS (000s) 2,170 2,170 2,120 (TOTAL 15+): SAMPLE SIZE 15+ 5,427 5,406 5,511

DAILY NEWSPAPERS - METROPOLITAN AVERAGE ISSUE READERSHIP

CMI Q3 18 - CMI Q2 18 - CMI Q3 17 - Q2 19 Q1 19 Q2 18

441 446 423 THE NEW ZEALAND HERALD 20.3% 20.6% 20.0% 45 45 51 WAIKATO TIMES 2.1% 2.1% 2.4%

DAILY NEWSPAPERS - SUMMARY AVERAGE ISSUE READERSHIP

CMI Q3 18 - CMI Q2 18 - CMI Q3 17 - Q2 19 Q1 19 Q2 18

89 94 96 ALL REGIONAL DAILIES (EXCLUDING WAIKATO TIMES) 4.1% 4.3% 4.5%

WEEKLY NEWSPAPERS AVERAGE ISSUE READERSHIP

CMI Q3 18 - CMI Q2 18 - CMI Q3 17 - Q2 19 Q1 19 Q2 18

42 39 53 SUNDAY NEWS 1.9% 1.8% 2.5% 99 106 119 SUNDAY STAR TIMES 4.6% 4.9% 5.6%

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NEWSPAPER REPORT - NORTHERN

WEEKLY NEWSPAPERS AVERAGE ISSUE READERSHIP

CMI Q3 18 - CMI Q2 18 - CMI Q3 17 - Q2 19 Q1 19 Q2 18

295 300 313 HERALD ON SUNDAY 13.6% 13.8% 14.8%

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NEWSPAPER REPORT - CENTRAL

AVERAGE ISSUE READERSHIP

CMI Q3 18 - CMI Q2 18 - CMI Q3 17 - Q2 19 Q1 19 Q2 18

POPULATION POTENTIALS (000s) 837 837 824 (TOTAL 15+): SAMPLE SIZE 15+ 2,216 2,206 2,319

DAILY NEWSPAPERS - METROPOLITAN AVERAGE ISSUE READERSHIP

CMI Q3 18 - CMI Q2 18 - CMI Q3 17 - Q2 19 Q1 19 Q2 18

134 135 142 THE DOMINION POST 16.0% 16.1% 17.2%

DAILY NEWSPAPERS - SUMMARY AVERAGE ISSUE READERSHIP

CMI Q3 18 - CMI Q2 18 - CMI Q3 17 - Q2 19 Q1 19 Q2 18

99 105 125 ALL REGIONAL DAILIES (EXCLUDING WAIKATO TIMES) 11.8% 12.6% 15.2%

WEEKLY NEWSPAPERS AVERAGE ISSUE READERSHIP

CMI Q3 18 - CMI Q2 18 - CMI Q3 17 - Q2 19 Q1 19 Q2 18

19 18 17 SUNDAY NEWS 2.3% 2.2% 2.0% 56 52 66 SUNDAY STAR TIMES 6.6% 6.2% 8.0%

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NEWSPAPER REPORT - SOUTHERN

AVERAGE ISSUE READERSHIP

CMI Q3 18 - CMI Q2 18 - CMI Q3 17 - Q2 19 Q1 19 Q2 18

POPULATION POTENTIALS (000s) 934 934 916 (TOTAL 15+): SAMPLE SIZE 15+ 2,433 2,438 2,490

DAILY NEWSPAPERS - METROPOLITAN AVERAGE ISSUE READERSHIP

CMI Q3 18 - CMI Q2 18 - CMI Q3 17 - Q2 19 Q1 19 Q2 18

137 143 157 THE PRESS 14.7% 15.4% 17.1% 95 95 84 OTAGO DAILY TIMES 10.1% 10.2% 9.1%

DAILY NEWSPAPERS - SUMMARY AVERAGE ISSUE READERSHIP

CMI Q3 18 - CMI Q2 18 - CMI Q3 17 - Q2 19 Q1 19 Q2 18

94 95 108 ALL REGIONAL DAILIES (EXCLUDING WAIKATO TIMES) 10.1% 10.2% 11.8%

WEEKLY NEWSPAPERS AVERAGE ISSUE READERSHIP

CMI Q3 18 - CMI Q2 18 - CMI Q3 17 - Q2 19 Q1 19 Q2 18

13 16 19 SUNDAY NEWS 1.4% 1.7% 2.0% 59 56 62 SUNDAY STAR TIMES 6.3% 6.0% 6.8%

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NEWSPAPER REPORT - AUCKLAND

AVERAGE ISSUE READERSHIP

CMI Q3 18 - CMI Q2 18 - CMI Q3 17 - Q2 19 Q1 19 Q2 18

POPULATION POTENTIALS (000s) 1,263 1,263 1,238 (TOTAL 15+): SAMPLE SIZE 15+ 3,108 3,096 3,141

DAILY NEWSPAPERS - METROPOLITAN AVERAGE ISSUE READERSHIP

CMI Q3 18 - CMI Q2 18 - CMI Q3 17 - Q2 19 Q1 19 Q2 18

312 310 301 THE NEW ZEALAND HERALD 24.7% 24.6% 24.3%

WEEKLY NEWSPAPERS AVERAGE ISSUE READERSHIP

CMI Q3 18 - CMI Q2 18 - CMI Q3 17 - Q2 19 Q1 19 Q2 18

28 24 31 SUNDAY NEWS 2.2% 1.9% 2.5% 63 66 76 SUNDAY STAR TIMES 5.0% 5.2% 6.1% 210 209 216 HERALD ON SUNDAY 16.6% 16.5% 17.5%

COMMUNITY NEWSPAPERS AVERAGE ISSUE READERSHIP

CMI Q3 18 - CMI Q2 18 - CMI Q3 17 - Q2 19 Q1 19 Q2 18

436 450 476 STUFF SUBURBAN GROUP (COMB AIR) 34.5% 35.7% 38.5%

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NEWSPAPER REPORT - AUCKLAND

COMMUNITY NEWSPAPERS AVERAGE ISSUE READERSHIP

CMI Q3 18 - CMI Q2 18 - CMI Q3 17 - Q2 19 Q1 19 Q2 18

486 498 525 STUFF SUBURBAN GROUP (WC) 38.5% 39.4% 42.4% 27 24 29 RODNEY TIMES 2.1% 1.9% 2.4% 69 67 77 CENTRAL LEADER 5.5% 5.3% 6.2% 41 46 40 EAST & BAYS COURIER 3.2% 3.7% 3.2% 69 67 64 EASTERN COURIER 5.5% 5.3% 5.2% 103 106 95 MANUKAU COURIER 8.2% 8.4% 7.7% 10 11 12 NORTH HARBOUR NEWS 0.8% 0.9% 1.0% 9 12 10 NOR-WEST NEWS 0.7% 0.9% 0.8% 66 74 86 NORTH SHORE TIMES 5.3% 5.9% 7.0% 19 19 27 PAPAKURA COURIER 1.5% 1.5% 2.1% 84 82 103 WESTERN LEADER 6.6% 6.5% 8.3%

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NEWSPAPER REPORT - HAMILTON

AVERAGE ISSUE READERSHIP

CMI Q3 18 - CMI Q2 18 - CMI Q3 17 - Q2 19 Q1 19 Q2 18

POPULATION POTENTIALS (000s) 145 147 155 (TOTAL 15+): SAMPLE SIZE 15+ 556 564 558

DAILY NEWSPAPERS - METROPOLITAN AVERAGE ISSUE READERSHIP

CMI Q3 18 - CMI Q2 18 - CMI Q3 17 - Q2 19 Q1 19 Q2 18

15 17 15 THE NEW ZEALAND HERALD 10.0% 11.3% 9.4% 22 26 26 WAIKATO TIMES 15.4% 17.4% 16.8%

WEEKLY NEWSPAPERS AVERAGE ISSUE READERSHIP

CMI Q3 18 - CMI Q2 18 - CMI Q3 17 - Q2 19 Q1 19 Q2 18

2 3 2 SUNDAY NEWS 1.6% 1.8% 1.3% 4 6 8 SUNDAY STAR TIMES 2.7% 4.3% 5.0%

COMMUNITY NEWSPAPERS AVERAGE ISSUE READERSHIP

CMI Q3 18 - CMI Q2 18 - CMI Q3 17 - Q2 19 Q1 19 Q2 18

42 48 59 HAMILTON PRESS 28.9% 32.4% 37.9%

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NEWSPAPER REPORT - WELLINGTON

AVERAGE ISSUE READERSHIP

CMI Q3 18 - CMI Q2 18 - CMI Q3 17 - Q2 19 Q1 19 Q2 18

POPULATION POTENTIALS (000s) 339 340 333 (TOTAL 15+): SAMPLE SIZE 15+ 859 868 938

DAILY NEWSPAPERS - METROPOLITAN AVERAGE ISSUE READERSHIP

CMI Q3 18 - CMI Q2 18 - CMI Q3 17 - Q2 19 Q1 19 Q2 18

81 85 91 THE DOMINION POST 24.0% 25.1% 27.3%

WEEKLY NEWSPAPERS AVERAGE ISSUE READERSHIP

CMI Q3 18 - CMI Q2 18 - CMI Q3 17 - Q2 19 Q1 19 Q2 18

4 4 6 SUNDAY NEWS 1.3% 1.3% 1.9% 25 22 32 SUNDAY STAR TIMES 7.4% 6.6% 9.5%

COMMUNITY NEWSPAPERS AVERAGE ISSUE READERSHIP

CMI Q3 18 - CMI Q2 18 - CMI Q3 17 - Q2 19 Q1 19 Q2 18

105 107 124 CENTRAL COMMUNITY NPS (WEEKLY COVERAGE) 30.9% 31.5% 37.3% 50 56 64 THE HUTT NEWS 14.8% 16.6% 19.3%

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NEWSPAPER REPORT - WELLINGTON

COMMUNITY NEWSPAPERS AVERAGE ISSUE READERSHIP

CMI Q3 18 - CMI Q2 18 - CMI Q3 17 - Q2 19 Q1 19 Q2 18

34 37 47 KAPI-MANA NEWS 10.2% 10.8% 14.1% 24 19 24 UPPER HUTT LEADER 7.1% 5.7% 7.1%

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NEWSPAPER REPORT - CHRISTCHURCH

AVERAGE ISSUE READERSHIP

CMI Q3 18 - CMI Q2 18 - CMI Q3 17 - Q2 19 Q1 19 Q2 18

POPULATION POTENTIALS (000s) 334 335 329 (TOTAL 15+): SAMPLE SIZE 15+ 965 970 1,001

DAILY NEWSPAPERS - METROPOLITAN AVERAGE ISSUE READERSHIP

CMI Q3 18 - CMI Q2 18 - CMI Q3 17 - Q2 19 Q1 19 Q2 18

86 91 104 THE PRESS 25.7% 27.1% 31.5%

WEEKLY NEWSPAPERS AVERAGE ISSUE READERSHIP

CMI Q3 18 - CMI Q2 18 - CMI Q3 17 - Q2 19 Q1 19 Q2 18

6 7 8 SUNDAY NEWS 1.9% 2.0% 2.6% 29 26 24 SUNDAY STAR TIMES 8.7% 7.9% 7.2%

COMMUNITY NEWSPAPERS AVERAGE ISSUE READERSHIP

CMI Q3 18 - CMI Q2 18 - CMI Q3 17 - Q2 19 Q1 19 Q2 18

82 84 78 THE STAR (CHRISTCHURCH) 24.6% 25.2% 23.6%

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NEWSPAPER REPORT - CANTERBURY

AVERAGE ISSUE READERSHIP

CMI Q3 18 - CMI Q2 18 - CMI Q3 17 - Q2 19 Q1 19 Q2 18

POPULATION POTENTIALS (000s) 515 516 502 (TOTAL 15+): SAMPLE SIZE 15+ 1,302 1,306 1,342

COMMUNITY NEWSPAPERS AVERAGE ISSUE READERSHIP

CMI Q3 18 - CMI Q2 18 - CMI Q3 17 - Q2 19 Q1 19 Q2 18

157 164 119 THE STAR MAX CIRC (AIR) 30.5% 31.7% 23.6% 10 9 11 BAY HARBOUR NEWS 2.0% 1.8% 2.2% 46 44 NORTH CANTERBURY NEWS 8.9% 8.6% 28 35 35 SELWYN TIMES 5.5% 6.7% 7.0%

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NEWSPAPER REPORT - DUNEDIN

AVERAGE ISSUE READERSHIP

CMI Q3 18 - CMI Q2 18 - CMI Q3 17 - Q2 19 Q1 19 Q2 18

POPULATION POTENTIALS (000s) 103 102 100 (TOTAL 15+): SAMPLE SIZE 15+ 343 342 342

DAILY NEWSPAPERS - METROPOLITAN AVERAGE ISSUE READERSHIP

CMI Q3 18 - CMI Q2 18 - CMI Q3 17 - Q2 19 Q1 19 Q2 18

44 44 39 OTAGO DAILY TIMES 42.7% 42.8% 38.6%

WEEKLY NEWSPAPERS AVERAGE ISSUE READERSHIP

CMI Q3 18 - CMI Q2 18 - CMI Q3 17 - Q2 19 Q1 19 Q2 18

2 2 1 SUNDAY NEWS 1.7% 1.9% 1.3% 6 5 9 SUNDAY STAR TIMES 6.1% 5.4% 8.6%

COMMUNITY NEWSPAPERS AVERAGE ISSUE READERSHIP

CMI Q3 18 - CMI Q2 18 - CMI Q3 17 - Q2 19 Q1 19 Q2 18

45 47 48 THE STAR (DUNEDIN) 43.5% 45.9% 47.9%

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