OME VIDEO Indie Yid Supplier Goes To Movies JCI Joins J2, Knapp In Theatrical Trend and offer the marketing support to former Philippines president Fer- BY JIM McCULLAUGH back it up." JCI is readying a num- dinand Marcos, which debuted on LOS ANGELES JCI Video here is ber of trade "sales tools" to back HBO. No video release date has the latest independent special -in- the product, he says. The company been firmed for that title. terest programming supplier to is also looking at the arrangement "This is a normal expansion for join the trend of adding movie as the "first in a series of deals for us," says Jimirro. "Even though product to its catalog. movie product, and we're actively we started as a nontheatrical com- A joint distribution agreement looking." pany, no one ever said we were al- between JCI and New York's An- And JCI, he adds, "is not a com- ways going to do one thing. We gelika Films is producing the JCI pany that needs to always do ex- still love the nontheatrical busi- Cinema label. traordinary numbers to be a su- ness. Frankly, however, it's nice to In recent months, two other ma- cesss. Numbers like 5,000- 10,000 be selling product to retailers for jor special- interest suppliers -J2 units each is a good amount for $79.95 and groove into the rental Communications and Wood Knapp this product. And since our ap- store as well as the mass mer- Video -have added feature prod- proach is long -term, those num- chant, where we have made tre- uct. bers are very attainable. Remem- mendous strides." J2, for example, picked up movie ber, we NBC, up still work product we've From J2 has picked On The Road Again. Pat Boone, third from left, was on hand recently at rights to such titles as "On Golden had on the market for five years." "Convicted: A Mother's Story." Traveland, Irvine, Calif., for a premiere screening of his new special -interest Pond" via a deal with ITC, while Included in JCI's 5- year-old non - And from King Features, J2 has video, "Pat Boone Hits The Road," a look at recreational vehicles and the RV Wood Knapp Video, which entered programming "Women theatrical catalog acquired Of Brewster lifestyle. Attending the RV sales facility reception, which was one location for the nontheatrical market with the are sports, fitness and health, and Place," which Win- stars Oprah the video shoot, were, from left, Ed Pope, Traveland owner; Bill Whitledge, fitness Lans- cooking lines. is frey Cycely Tyson. -oriented "Angela Just being added and Street date owner of Sunset Motors RV dealership; Boone; Mickey Shapiro, M.R.S. bury: Positive Moves," has li- an "Video Wonders" is Dec. 21. educational Enterprises president and tape producer; Marc Hirsh, M.R.S. marketing director; censed a series of vintage catalog line for preschool children via a li- "We've a few got quite suppliers Tim Swift, Boone's manager; and Ron Crump, Traveland director, technical film titles from United Artists' cat- censing with Troll now and we'll be open to more ac- arrangement services. Distributing the tape for M.R.S. is The Maier alog. and Childsplay. quisitions as well," Jimirro says. Group. Jim Jimirro, J2 president, says JCI now has about 50 titles in its the trade can expect more ITC fea- nontheatrical catalog. Its best sell- ture product in December from his ers are the first three Kathy Smith FOR WEEK ENDING SEPTEMBER 30, 1989 company, as well as feature prod- fitness tapes, "Jazzercise," and ©Copyright 1989, Billboard Publications, Inc. No part of this publication may be reproduced, stored in any uct from two additional sources - several Judy Misset fitness tapes, retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, King Features and NBC -with including "Fitness Formula." Billboard® recording, or otherwise, without the prior written permission of the publisher. which the company has deals. "Yes, You Can Microwave" is also Two titles are set for immediate a substantial seller. release on the "upscale" JCI Cine- "We've been pleased with the ma label, according to JCI presi- movie product we've introduced," TOP MUSIC VIDEOCASSETTES. dent Jerome Bowie, including "We says J2's Jimirro. The initial re- The Living," a two -volume set of leases were ITC's "On Golden 1- á Compiled from a national film of sample of retail store sales reports. the restored version the Pond," "The Last Unicorn," and Y 0Ú yy Ayn Rand novel, which will retail "Blood Money." < wz Y 3 vi O 5S á for $79.95; "Singing The Blues with a u, and "We're coming out num- 3 TITLE Copyright Owner, Principal °Ñ In Red," a work of British director ber of new ITC movies," he says, 1- ,-, 3 Manufacturer, Catalog Number Performers áz ,¡-I Ken Loach. including "The Ann Jillian Story," * * NO. 1 * * JCI titles scheduled for & and Cinema "Sadie Son," "Christmas New Kids On 1 7 HANGIN' TOUGH CBS Music Video Enterprises 14V -49028 1989 SF 14.95 first quarter 1990 release include Comes To Willow Creek." Street 1 The Block "Emma's Shadow," "All My Good date is Dec. 7 and all titles will be Countrymen," "Shell Shock," rental- priced. 2 2 13 DELICATE SOUND OF THUNDER CBS Music Video Enterprises 24V -49019 Pink Floyd 1989 C 24.98 "The Big Blue," and "Bail J2 has also picked up rights Elektra Records 3 3 11 2 OF ONE 1989 SF 9.98 Jumper." from ITC for "Return Of The Pink Elektra Entertainment 40109 -3 "JCI's strength," says Bowie, Panther," the second in the Inspec- Elektra Records 4 4 91 $19.98 HOME VID CLIFF'EM ALL! Al Metallica 1987 C 19.98 "is based on not only selection of tor Clouseau series starring Peter Elektra Entertainment 40106 -3 product but long -term marketing. Sellers. The street date for that ti- We've created a niche with target tle is Jan. 25. 5 6 9 FIGHT THE POWER -LIVE CBS Music Video Enterprises 1 9V-49020 Public Enemy 1989 C 19.98 audiences and then broadened. Another title will be the "Dan- NEIL ADIAMOND'S GREATEST HITS Now we'll go to the rental market gerous Lives" miniseries, based on 6 14 21 CBS Music Video Enterprises 19V -49014 Neil Diamond 1988 C 19.98 Ultimate Production 7 5 35 MOONWALKER A8 Michael Jackson 1988 LF 24.98 CBS Music Video Enterprises 49009

MICHAEL JACKSON: THE LEGEND Motown . /O ptimum Prod. 8 8 17 Michael Jackson 1989 D 15.98 CONTINUES... Vestron MusiProdcvideo 5358

9 16 31 PINK FLOYD AT POMPEII Vestron Musicvideo 1008 Pink Floyd 1986 C 19.95

It 7 9 HARD N' HEAVY VOLUME 2 MPI Home Entertainment MP 1677 Various Artists 1989 D 19.95

11 NEW THE HAUNTED FISH TANK BMG Video 9835 Love And Rockets 1989 LF 16.98

12 10 11 SUBSTANCE 1989 Warner Reprise Video 38152 New Order 1989 LF 16.98

Megaforce Worldwide 9 23 OIDIVNIKUFESIN N.F.V. Anthrax 1988 C 13 Island Visual Arts 50135 -3 19.98

14 NEW . LITA BMG Video 9834 Lita Ford 1989 IF 16.98

Bludgeon Riffola, LTD. 13 61 DEF LEPPARD: HISTORIA A2 Def Leppard 1988 LF 24.95 15 PolyGram Music Video 080359.3 THE WHO ROCKS AMERICA: 1982 17 The 1982 C 14.98 16 5 AMERICAN TOUR CBS -Fox Video 6234 Who

17 11 P5 LIVE IN CONCERT-THE 'OUT OF THE AtlanticAtlantic Record50133s Inc. Debbie Gibson 1989 C 19.98 BLUE' TOUR Video -3

1$ 12 7 HARD N' HEAVY VOLUME 1 MPI Home Entertainment MP1676 Various Artists 1989 D 19.95

19 NEW 011. THIS IS THE FIRST 20 YEARS Virgin Music Video 50136 -3 Jethro Tull 1989 D 19.98

Executive Moonlighting. Paul Culberg, executive VP of RCA /Columbia 20 NEW 1111. JULIO IGLESIAS IN SPAIN CBS Music Video Enterprises 19V -49836 Julio Iglesias 1989 C 19.98 Pictures Home Video, takes time out to give actress Cybill Shepherd the RIAA gold certification for theatrical films, sales of 75,000 units or suggested list price income of $3 million (30,000 or $1.2 million fo nontheatrical made- marketing lowdown for her film "Chances Are." The movie, due Nov. 2, is part for- home-video product; 25,000 or $1 million for music video product). RIAA platinum certification for theatrical films, sales of 150,000 units or suggested of RCA /CPHV's Laughing Stock comedy promotion. ist price income of $6 million (60,000 or $2.4 million for nontheatrical made-for- home-video product; 50,000 units or a value of $2 million for music video product). Titles certified prior to Oct. 1, 1985, were certified under different criteria.) SF short-form. LF long -form. C concert. D documentary.

48A BILLBOARD SEPTEMBER 30, 1989 www.americanradiohistory.com