2016 Retail Marketing and Promotion Planning Calendar

January 1-Jan New Year's Day 6-Jan 3-May National Teacher Appreciation Day 18-Jan Martin Luther King Jr. Day 5-May 5-May National Day of 6-May National Nurses Day 8-May Mother's Day 1-Feb 15-May Peace Officers 2-Feb 25-May National Missing Children's Day 7-Feb Super Bowl 30-May Memorial Day 8-Feb 9-Feb 9-Feb National Pizza Day 10-Feb 3-Jun National Day 14-Feb Valentine's Day 5-Jun National Cancer Survivor's Day 15-Feb President's Day 6-Jun D-Day 20-Feb Love Your Pet Day 7-Jun Starts 14-Jun National March 19-Jun Father's Day 19-Jun 2-Mar Read Across America Day 21-Jun Summer Begins 4-Mar Employee Appreciation Day 6-Mar National Dentist's Day July 13-Mar Daylight Saving Time starts 17-Mar St. Patrick's Day 4-Jul Independence Day 20-Mar 24-Mar August 25-Mar 1-Aug Purple Heart Day 27-Mar 21-Aug National Senior Citizen's Day

26-Aug National Dog Day April 26-Aug Women's Equality Day

1-Apr April Fool's Day September 7-Apr National Beer Day 15-Apr National Tax Day 4-Sep National Wildlife Day 22-Apr 5-Sep 23-Apr 11-Sep 27-Apr Administrative Professionals Day 11-Sep National Grandparent's Day 28-Apr Take Your Children to Work Day 16-Sep National POW/MIA Recognition Day 29-Apr Arbor Day 21-Sep International Day of Peace 30-Apr Last Day of Passover 29-Sep National Coffee Day 2016 Retail Marketing and Promotion Planning Calendar

October Month Long Observations

3-Oct Rosh Hashana February 3-Oct 7-Oct World Smile Day 10-Oct 10-Oct March 12-Oct National Women's History Month 14-Oct National Dessert Day 29-Oct National Cat Day April 31-Oct Sexual Assault Awareness Month National Autism Awareness Month November May 2-Nov All Souls Day Asian Pacific American Heritage Month 6-Nov Daylight Savings Time ends Jewish American Heritage Month 8-Nov Election Day 10-Nov Marine Corps Birthday June 11-Nov LGBT Pride Month 24-Nov Thanksgiving 25-Nov August 27-Nov First Sunday of Advent Back to School 28-Nov Cyber Monday September December Hispanic Heritage Month 1-Dec World AIDS Day 6-Dec St. Nicholas Day October 7-Dec Pearl Harbor Remembrance Day AIDS Awareness Month 10-Dec Human Rights Day Breast Cancer Awareness Month 21-Dec Winter Solstice LGBT History Month 24-Dec Eve 25-Dec Christmas November 25-Dec Chanukah/ (first day) Movember 26-Dec (until Jan 1) Pancreatic Cancer Awareness Month 31-Dec New Year's Eve National American Indian Heritage Month

December Universal Human Rights Month