Advertising Age 07/12/2006 10:38 AM

Copyright © 1992-2006 (You may highlight, copy and paste this data into Microsoft Excel.) Magazine ad page leaders For Jan-Jun 2006 Advertising Advertising Pages Dollars % Rank Magazine 2005 2004 % change 2005 2004 change 1 People 1,839.84 1,870.34 -1.6 $425,806,121 $412,560,151 3.2 The New York Times 2 1,810.83 1,604.61 12.9 195,120,861 158,072,292 23.4 Magazine 3 InStyle 1,627.90 1,645.13 -1.0 190,491,121 183,467,712 3.8 4 Forbes 1,548.98 1,528.38 1.3 157,109,522 147,046,011 6.8 5 New York Magazine 1,542.35 1,331.07 15.9 95,857,779 77,374,585 23.9 6 Bride's 1,532.96 1,279.88 19.8 103,539,110 81,044,642 27.8 7 Time Out New York 1,473.90 1,452.64 1.5 24,538,372 23,938,114 2.5 8 Bridal Guide 1,420.31 1,330.16 6.8 53,169,737 47,171,481 12.7 9 Fortune 1,358.79 1,401.08 -3.0 141,503,427 142,007,881 -0.4 10 Power & Motoryacht 1,307.50 1,198.25 9.1 34,722,326 31,128,740 11.5 11 Vogue 1,253.68 1,196.10 4.8 156,047,303 135,814,678 14.9 12 BusinessWeek 1,250.57 1,328.37 -5.9 141,861,236 159,688,658 -11.2 13 Modern Bride 1,173.77 1,091.89 7.5 79,385,978 69,776,941 13.8 14 Texas Monthly 1,089.13 1,017.48 7.0 39,670,494 35,695,751 11.1 15 Yachting 1,083.20 1,124.80 -3.7 32,283,775 32,968,755 -2.1 16 Economist 1,060.25 1,083.10 -2.1 40,646,025 35,934,553 13.1 17 Time 1,035.69 970.78 6.7 295,825,182 269,008,588 10.0 18 Elle 1,009.85 862.17 17.1 110,796,805 89,466,553 23.8 19 Muscle & Fitness 992.43 749.17 32.5 46,033,911 32,664,770 40.9 20 Sports Illustrated 957.95 962.03 -0.4 293,077,813 290,196,421 1.0 21 Woman's Day 933.34 859.50 8.6 220,952,780 196,277,376 12.6 22 Newsweek 930.88 906.33 2.7 224,290,598 217,241,449 3.2 23 Travel & Leisure 925.36 791.42 16.9 85,256,312 70,252,455 21.4 24 Better Homes & Gardens 922.14 1,026.50 -10.2 366,512,671 385,876,045 -5.0 25 Us Weekly 912.56 908.69 0.4 130,515,459 101,352,236 28.8 26 Robb Report 895.14 692.00 29.4 21,592,666 15,641,245 38.0 27 U.S. Airways Magazine 886.01 377.39 134.8 22,764,110 14,159,208 60.8 28 O-The Oprah Magazine 856.84 834.00 2.7 121,302,358 113,449,875 6.9

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29 Architectural Digest 855.35 882.23 -3.0 83,760,991 82,912,903 1.0 30 Cosmopolitan 850.30 830.45 2.4 179,836,789 166,108,388 8.3 31 Good Housekeeping 841.95 860.85 -2.2 244,980,257 236,433,306 3.6 32 The New Yorker 832.95 1,010.94 -17.6 86,907,231 96,306,418 -9.8 33 Glamour 825.06 785.02 5.1 133,300,661 120,346,625 10.8 34 W 821.43 806.38 1.9 62,334,643 58,385,425 6.8 35 American Way 811.61 708.47 14.6 22,870,784 19,604,935 16.7 36 Southwest Airlines Spirit 800.72 680.15 17.7 24,852,342 19,017,228 30.7 37 Vanity Fair 793.18 935.92 -15.3 103,436,048 116,809,342 -11.4 38 Town & Country 790.37 806.93 -2.1 61,912,284 61,062,558 1.4 39 Entertainment Weekly 787.97 871.18 -9.6 110,982,454 117,500,757 -5.5 40 Transworld Skateboarding 783.62 895.58 -12.5 14,032,194 16,461,598 -14.8 41 Golf Digest 779.76 833.85 -6.5 88,799,341 88,149,336 0.7 42 Lucky 775.99 768.95 0.9 70,253,691 62,545,599 12.3 43 PC Magazine 771.80 804.17 -4.0 58,857,179 70,076,967 -16.0 44 Conde Nast Traveler 756.30 725.85 4.2 69,006,277 63,023,008 9.5 45 Ladies' Home Journal 753.18 743.84 1.3 174,504,889 162,800,030 7.2 46 Real Simple 748.62 741.85 0.9 102,469,358 94,216,100 8.8 47 U.S. News & World Report 736.71 737.83 -0.2 113,848,400 109,553,367 3.9 48 Harper's Bazaar 720.83 695.66 3.6 67,215,045 61,076,264 10.1 49 Family Circle 714.88 721.69 -0.9 151,915,525 160,069,939 -5.1 50 Redbook 711.19 716.19 -0.7 93,090,340 88,363,801 5.3 51 Southern Living 701.52 810.62 -13.5 104,566,567 112,004,826 -6.6 52 Allure 686.21 641.46 7.0 70,774,855 62,123,619 13.9 53 Barron's 684.73 716.90 -4.5 26,413,203 26,615,943 -0.8 54 Golf World 680.21 687.98 -1.1 20,084,691 19,245,733 4.4 55 Cooking Light 675.96 699.93 -3.4 60,332,540 58,413,473 3.3 56 Parents 675.33 687.11 -1.7 94,020,534 90,043,043 4.4 57 GQ 671.39 686.18 -2.2 71,214,345 66,605,344 6.9 58 Boating 669.58 751.84 -10.9 26,276,363 28,228,568 -6.9 59 ESPN Magazine 667.79 721.07 -7.4 119,691,439 122,724,357 -2.5 60 Shape 655.72 669.34 -2.0 85,309,831 77,641,178 9.9 61 Essence 654.17 657.22 -0.5 46,870,837 44,080,301 6.3 62 Rolling Stone 644.39 731.51 -11.9 90,208,773 92,516,272 -2.5 63 Golf Magazine 622.42 685.37 -9.2 91,620,980 94,911,767 -3.5 64 Soap Opera Digest 616.60 593.29 3.9 12,377,115 11,641,529 6.3 65 Entrepreneur 616.29 642.93 -4.1 47,100,289 46,239,713 1.9 66 Marie Claire 597.68 601.54 -0.6 59,130,706 56,109,103 5.4 67 Self 596.62 598.79 -0.4 77,986,381 70,710,588 10.3 http://adage.com/datacenter/datapopup.php?article_id=110460 Page 2 of 6 Advertising Age 07/12/2006 10:38 AM

68 Transworld Motocross 596.60 618.13 -3.5 6,590,355 3,619,597 82.1 69 Ebony 595.64 572.97 4.0 33,270,373 34,660,731 -4.0 70 Martha Stewart Living 586.56 336.18 74.5 74,527,136 38,626,749 92.9 71 Gourmet 584.59 558.81 4.6 55,916,734 50,427,683 10.9 72 Motor Trend 577.69 569.08 1.5 79,698,814 74,483,186 7.0 73 Jet 576.38 510.96 12.8 17,120,678 14,784,259 15.8 74 Food & Wine 574.56 532.10 8.0 38,837,581 34,437,406 12.8 75 AutoWeek 564.37 595.43 -5.2 24,255,742 24,804,645 -2.2 76 Prevention 561.47 611.33 -8.2 71,611,957 69,894,837 2.5 77 Hemispheres 557.86 403.50 38.3 28,154,955 20,309,920 38.6 78 Coastal Living 556.02 499.19 11.4 26,458,873 22,445,530 17.9 79 Vibe 551.96 575.49 -4.1 51,502,471 51,523,460 -0.0 80 Parenting 545.40 646.55 -15.6 74,897,804 83,388,542 -10.2 81 Health 544.81 542.86 0.4 46,550,559 43,992,880 5.8 82 Transworld Surf 543.76 484.75 12.2 5,279,180 4,468,176 18.2 83 Dwell 540.26 417.49 29.4 15,009,828 9,852,455 52.3 84 Salt Water Sportsman 538.52 600.46 -10.3 15,956,868 17,023,836 -6.3 85 Country Living 522.70 567.53 -7.9 68,163,415 74,057,794 -8.0 86 More 521.42 472.32 10.4 54,469,772 42,829,478 27.2 87 Car & Driver 519.66 584.67 -11.1 93,213,499 104,113,183 -10.5 88 Road & Track 519.55 584.38 -11.1 54,713,153 63,321,024 -13.6 89 Sunset 516.90 543.21 -4.8 53,003,570 52,211,738 1.5 90 Martha Stewart Weddings 516.47 447.27 15.5 15,335,881 13,014,835 17.8 91 Black Enterprise 512.85 539.93 -5.0 21,675,128 22,209,298 -2.4 92 Wired 509.16 454.28 12.1 33,241,488 26,927,773 23.4 Popular Photography & 93 505.45 662.88 -23.7 45,015,178 61,819,443 -27.2 Imaging 94 Transworld Snowboarding 499.78 539.32 -7.3 6,697,727 9,035,281 -25.9 95 Esquire 498.01 427.47 16.5 49,729,639 40,269,956 23.5 96 Reader's Digest 494.25 494.39 -0.0 146,746,549 142,704,323 2.8 97 Details 493.80 522.84 -5.6 25,427,319 25,735,999 -1.2 98 Teen Vogue 486.24 432.41 12.4 39,801,341 33,496,671 18.8 99 Star 484.75 434.92 11.5 73,795,824 55,239,435 33.6 100 National Journal 482.68 416.43 15.9 6,264,752 5,154,214 21.5 101 Men's Journal 481.17 457.38 5.2 39,616,073 34,213,482 15.8 102 Cycle World 480.03 513.77 -6.6 22,024,902 22,556,569 -2.4 103 Latina 465.85 419.62 11.0 15,447,335 13,115,267 17.8 104 Country Home 463.39 440.55 5.2 85,687,303 77,812,982 10.1 105 Money 462.71 512.49 -9.7 77,368,100 81,762,727 -5.4

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106 Elle Decor 462.44 505.29 -8.5 33,060,287 34,465,039 -4.1 107 All You 459.05 354.21 29.6 6,651,593 4,864,058 36.7 108 Departures 459.02 380.25 20.7 31,700,493 24,774,549 28.0 109 Traditional Home 458.92 465.86 -1.5 57,371,473 56,244,956 2.0 110 Outside Magazine 457.36 460.02 -0.6 39,373,899 37,388,501 5.3 111 Child 443.05 526.48 -15.8 29,878,000 40,802,783 -26.8 112 Seventeen 440.09 452.14 -2.7 47,526,812 45,919,829 3.5 113 National Enquirer 437.09 494.86 -11.7 27,321,009 37,643,030 -27.4 114 Sky Magazine 433.89 430.84 0.7 22,028,274 21,824,981 0.9 115 House & Garden 432.28 345.50 25.1 42,426,694 32,262,676 31.5 116 The Advocate 432.10 478.19 -9.6 5,553,493 5,796,580 -4.2 117 Men's Health 428.28 509.75 -16.0 60,801,129 68,143,949 -10.8 118 Bon Appetit 419.61 456.07 -8.0 46,280,199 47,162,705 -1.9 119 Midwest Living 403.53 448.20 -10.0 41,523,466 43,997,692 -5.6 120 Metropolitan Home 402.55 459.57 -12.4 37,327,917 40,339,340 -7.5 121 People en Espanol 398.75 374.62 6.4 19,769,183 16,815,299 17.6 122 Veranda 397.31 399.20 -0.5 19,449,311 18,581,676 4.7 123 In Touch Weekly 395.19 296.00 33.5 47,534,830 25,403,262 87.1 124 Motorboating 394.56 511.20 -22.8 11,276,848 13,824,500 -18.4 125 TV Guide 393.46 0.00 - 68,411,349 0 - 126 Automobile Magazine 392.44 377.65 3.9 31,948,795 29,138,099 9.6 127 Maxim 391.38 468.11 -16.4 81,268,097 91,053,706 -10.7 128 Country Weekly 390.16 380.24 2.6 14,001,518 11,988,002 16.8 129 Elle Girl 387.14 327.59 18.2 19,169,492 12,819,113 49.5 130 West* 381.11 320.06 19.1 18,296,438 23,386,433 -21.8 131 Fitness 375.02 425.16 -11.8 44,569,284 47,158,510 -5.5 132 Business 2.0 366.98 362.25 1.3 23,601,492 22,272,966 6.0 133 Men's Fitness 366.40 341.70 7.2 25,366,226 21,347,292 18.8 134 Inc. 364.25 386.44 -5.7 35,189,568 36,358,423 -3.2 135 CosmoGirl 363.56 349.71 4.0 36,471,880 32,871,735 11.0 136 Popular Mechanics 362.39 457.12 -20.7 42,982,070 50,019,432 -14.1 137 USA Weekend 362.39 336.41 7.7 233,490,670 205,774,075 13.5 Arthur Frommer's Budget 138 361.33 416.92 -13.3 14,212,478 14,514,041 -2.1 Travel 139 Bicycling 356.65 247.47 44.1 17,788,466 11,769,669 51.1 140 Sporting News 356.37 366.94 -2.9 19,861,898 19,724,697 0.7 141 SmartMoney 353.17 357.64 -1.2 26,912,068 25,477,248 5.6 142 Flying 350.72 382.38 -8.3 8,465,297 9,214,821 -8.1 143 FHM 348.93 420.03 -16.9 34,780,878 39,723,491 -12.4

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144 Ride BMX 348.65 372.83 -6.5 3,001,974 3,087,533 -2.8 145 Hot Rod 348.28 349.34 -0.3 30,969,762 28,719,107 7.8 146 Out Magazine 342.40 373.09 -8.2 7,816,573 8,127,857 -3.8 147 Runner's World 341.10 332.33 2.6 31,167,573 27,645,038 12.7 148 Parade 335.11 323.60 3.6 300,411,790 301,592,507 -0.4 149 This Old House 333.62 404.39 -17.5 25,047,872 28,706,103 -12.7 150 American Baby 332.66 332.84 -0.1 52,430,754 50,197,769 4.4 151 Popular Science 319.89 355.86 -10.1 33,220,586 38,065,262 -12.7 152 Home 319.66 358.18 -10.8 33,089,916 35,518,954 -6.8 153 Family Fun 315.31 339.46 -7.1 43,745,453 42,256,919 3.5 154 Shop Etc. 312.58 286.15 9.2 13,392,750 8,133,984 64.7 155 Blender 304.71 290.67 4.8 22,086,270 17,157,029 28.7 156 Teen People 302.19 353.14 -14.4 25,681,934 28,561,196 -10.1 157 First for Women 297.10 280.02 6.1 18,308,025 15,659,626 16.9 158 House Beautiful 295.17 374.72 -21.2 35,651,552 42,601,738 -16.3 159 Golf for Women 293.60 294.73 -0.4 13,621,906 12,952,947 5.2 160 Domino 290.10 107.02 171.1 13,935,232 4,372,560 218.7 161 Fortune Small Business 288.61 257.62 12.0 31,845,294 23,007,747 38.4 162 Southern Accents 287.40 292.18 -1.6 15,121,095 14,993,729 0.8 163 The Atlantic Monthly 286.87 312.37 -8.2 13,534,301 12,212,990 10.8 164 Kiplinger's Personal Finance 285.17 314.09 -9.2 19,642,661 21,547,443 -8.8 National Geographic 165 279.88 248.85 12.5 16,437,962 13,217,475 24.4 Adventure 166 Family Handyman 279.63 329.87 -15.2 24,337,019 26,516,138 -8.2 167 Smithsonian 278.32 291.99 -4.7 34,149,452 33,750,208 1.2 168 Stuff 274.51 287.40 -4.5 28,580,882 27,873,824 2.5 169 Baby Talk 269.02 283.05 -5.0 36,248,878 36,175,900 0.2 170 Backpacker 268.94 266.78 0.8 11,726,727 10,551,717 11.1 171 Bassmaster 262.50 279.71 -6.2 10,006,999 10,552,949 -5.2 172 American Profile 261.30 250.83 4.2 76,444,385 63,994,361 19.5 173 Elegant Bride 259.97 294.33 -11.7 8,354,479 8,956,595 -6.7 174 Yankee 258.67 269.08 -3.9 8,333,900 8,321,645 0.1 175 Everyday Food 253.39 201.65 25.7 11,463,524 8,182,140 40.1 176 The Week 253.33 263.75 -4.0 10,645,316 8,280,750 28.6 177 Guideposts 253.09 168.19 50.5 19,074,504 14,026,892 36.0 178 Weight Watchers 250.26 235.82 6.1 15,371,604 13,233,638 16.2 179 Field & Stream 250.23 316.26 -20.9 30,477,343 36,487,474 -16.5 180 Harvard Business Review 241.64 231.82 4.2 9,292,796 8,623,699 7.8 181 Tennis 241.59 230.17 5.0 12,901,979 13,893,561 -7.1

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182 Fit Pregnancy 238.93 268.83 -11.1 11,474,253 11,497,593 -0.2 183 Natural Health 237.90 238.86 -0.4 9,644,120 7,618,597 26.6 184 Premiere 236.63 264.18 -10.4 14,115,195 15,006,253 -5.9 185 Working Mother 235.57 199.62 18.0 14,165,372 11,446,726 23.8 186 Jane 235.09 399.86 -41.2 15,262,853 24,063,833 -36.6 187 Cottage Living 225.16 257.00 -12.4 13,100,601 10,659,804 22.9 188 Playboy 222.18 293.19 -24.2 38,083,539 47,095,558 -19.1 189 Travel & Leisure Golf 219.74 259.48 -15.3 15,559,158 17,470,505 -10.9 190 Diabetes Forecast 217.63 238.40 -8.7 4,465,536 4,595,675 -2.8 191 Ski 214.94 232.43 -7.5 12,234,131 12,587,646 -2.8 192 Sound & Vision 212.92 266.31 -20.0 10,096,122 16,617,933 -39.2 193 Scientific American 212.33 259.38 -18.1 13,736,061 15,838,104 -13.3 194 Life & Style Weekly 211.77 174.00 21.7 10,521,076 4,967,822 111.8 195 Spin 211.06 254.13 -16.9 11,770,559 14,739,791 -20.1 196 National Geographic Traveler 210.38 263.57 -20.2 13,483,883 15,966,422 -15.5 197 Life Magazine 204.47 169.84 20.4 67,226,305 54,670,320 23.0 198 National Geographic 198.18 207.85 -4.7 40,342,153 41,475,534 -2.7 199 Cargo** 191.61 280.44 -31.7 11,227,626 13,714,964 -18.1 200 Outdoor Life 191.23 221.64 -13.7 13,326,160 13,975,902 -4.6 Source: Publishers Information Bureau. *Formerly Los Angeles Times Magazine. **Ceased publication in May 2006.

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