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Anke Sohn joins Hansgrohe Group

New Head of Global Marketing for AXOR

Schiltach, May 2019. Since April 15 Anke Sohn is the new Head of Global Brand Marketing for the design brand AXOR. In this position she reports directly to Olivier Sogno, Vice President Marketing at the Hansgrohe Group.

Most recently Anke Sohn led the International Marketing Team for Vitra in ; in this position she was responsible for , , Switzerland and various growth markets. Prior to her role at Vitra, she was Head of Marketing & PR at Hanro International, an Austrian premium brand for high-quality men’s and women’s underwear, as well as . Anke Sohn began her career as a marketing manager for Dornbracht in Spain.

After her media studies at the Ruhr-Universitaet in Bochum, Germany, she gained a Master of Science in Marketing from the EAE Business School in Barcelona.

„I look forward to this new challenge. Together with my team, I would like to position AXOR as the first choice for interior designers worldwide, move forward with digitalizing our brand, and continue the success story of AXOR with innovative, design-saavy products“, says Anke Sohn.

Hansgrohe SE • Corporate Communications • Auestr. 5-9 • 77761 Schiltach • P +49 78 36 510 • F +49 78 36 51 1170 • [email protected] hansgrohe-group.com • Reproduction free of charge • Proof and voucher copy please • Commercial Registry: District Court Stuttgart • Registration No: 740779 Sales Tax ID Nr.: DE 812782725 • Executive Board: Hans Jürgen Kalmbach (Chairman of Executive Board), Reinhard Mayer (Deputy Chairman), Christophe Gourlan, Frank Schnatz, Frank Semling • Chairman of the Supervisory Board: Klaus F. Jaenecke AXOR develops, constructs and produces taps, showerheads and accessories for luxurious bathrooms and kitchens to perfection. At the highest aesthetic and technological levels, avantgarde, one-of-a-kind pieces and collections are created. Some of them are considered classics of bathroom design to this day. Collectively they embody the claim „Form Follows Perfection“: not ending the developmental process until nothing more can be added or removed. Pace-setting design objects have been developed with this recipe for more than 25 years with world-renowned designers, among them Philippe Starck, Antonio Citterio, Jean-Marie Massaud and Patricia Urquiola. AXOR is a brand of the Hansgrohe Group.

Find out more about AXOR on: www.facebook.com/axor.design www.twitter.com/Hansgrohe_PR www.instagram.com/axordesign

#AXOR #FORMFOLLOWSPERFECTION

iFiFiF Design Leader in the Bathroom Industry

In the current 2019 ranking of the International Forum Design (iF) of the best companies in the world of design, the Hansgrohe Group, with its AXOR and hansgrohe, ranks in the TOP10* among 4,215 listed companies.

The Black Forest-based showers and fixtures specialist outperforms famous brands such as Apple, Audi or Daimler and reconfirms the company´s leading position* in the bathroom industry.

At the iF DESIGN AWARDS 2019 eight AXOR and hansgrohe branded products received an iF DESIGN AWARD 2019.

For further information on our design awards, please visit www.hansgrohe- group.com/en/about-us/claim/design/awards.

*www.ifworlddesignguide.com

Further information: Hansgrohe SE - Public Relations - Astrid Bachmann P: +49 78 36 51 -1297 F: +49 78 36 51 1170 E-Mail: [email protected] www.axor-design.com www.hansgrohe-group.com

Hansgrohe SE • Corporate Communications • Auestr. 5-9 • 77761 Schiltach • P +49 78 36 510 • F +49 78 36 51 1170 • [email protected] hansgrohe-group.com • Reproduction free of charge • Proof and voucher copy please • Commercial Registry: District Court Stuttgart • Registration No: 740779 Sales Tax ID Nr.: DE 812782725 • Executive Board: Hans Jürgen Kalmbach (Chairman of Executive Board), Reinhard Mayer (Deputy Chairman), Christophe Gourlan, Frank Schnatz, Frank Semling • Chairman of the Supervisory Board: Klaus F. Jaenecke