PowINTERNATIONAL WowDaily Wednesday, April 25, 2012 PUBLISHED BY TRAVEL WEEKLY IN COOPERATION WITH THE U.S. TRAVEL ASSOCIATION

USA TRAVEL TIP Closing Night Moves to L.A. Live BY MARK CHESNUT marketing offi cer at the Los Angeles Tourism & n 2012,” said Mark Liberman, The United Nations World Tourism In star-studded Los Angeles, set changes Convention Board. president and CEO of LA INC. Organization Secretary-General, The Los Angeles Convention and are nothing new. The possibility of rain on “Hooray Los Angeles’ will be a rockin’ party,” VisitorsTaleb Rifai, Bureau. is bullish “LA onis a tourism dynamic Wednesday night is resulting in an exciting new said Patti MacJennett, the board’s senior vice and economic development. venue for “Hooray Los Angeles,” International president of business affairs. Anddestination, why not? with By many the end new of visitor the attractions and amenities being Pow Wow’s closing party. L.A. Live, a world- The evening event will take place at the addedyear, it everyis estimated year. Delegates that a billion who class entertainment complex conveniently Event Deck at L.A. Live, a 106,000-square-foot attendedpeople, one the seventh last Pow of Wow the world’s located adjacent to the convention center, will venue where delegates will savor fi ne cuisine, population, will have crossed a serve as an ideal — and weatherproof — place provided by Wolfgang Puck catering, as well as held in LA will fi nd a whole new border as a tourist. From the city ention and Visitors Burnd to celebrate the fi nal night. the legendary wines of southern California. amenitiesTravora News being for added Travelers every Network year. A shining example of the growth of The live entertainment is sure to keep - Coming Fall 2012. Downtown Los Angeles as a tourism delegates moving to the beat. Performers destination, L.A. Live opened in 2009. include: hip-hop violinist Josh Vietti; “L.A. Live serves as the host to hundreds of DJ Roonie G; and award-winning singer Nikka high-profi le entertainment events every year Costa. Earth, Wind & Fire, which has won six including the Grammy Awards, the Emmy Grammy Awards and has sold more than 90 Awards, and the GLAAD Awards just in the million albums worldwide, is the headline act, last several months,” said Don Skeoch, chief sponsored by the Grammy Museum. Las Vegas reports growth, and promises 2013 excitement

BY MARK CHESNUT Get a taste of Las Vegas, as today’s lunch will include a special performance by Cirque du Soleil, hosted by Las Vegas Convention and Visitors Authority (LVCVA). Delegates will also get to try their luck as thousands of dollars in giveaways, brought to you by the great Shop Las Vegas partners, will be announced during lunch. In true Vegas style, exciting city in 2013. In February, the LVCVA among travelers,” said Rossi Ralenkotter, anyone is eligible — all buyers, suppliers and announced that the destination attracted president and CEO of the LVCVA and the media — to win. 38.9 million visitors in 2011, the second- new chairman of the U.S. Travel Association. As Las Vegas celebrates impressive visitor highest visitor total in history. “The commitment of our resort partners to growth, the timing couldn’t be better for “The numbers refl ect the strength of our continue to invest in their properties allows International Pow Wow to head back to this brand as Las Vegas remains top of mind continued on page 12 INSIDE NEWS EVENTS

2 MESSAGE FROM BRAND Buyers: save your ticket from 8:30 a.m. Business Appointments USA CEO today’s lunch for a chance to win big! Winners of American Express 12:25 p.m. Lunch hosted by Las Vegas LAS VEGAS IS NEXT and Cirque du Soleil 12 Travelers Cheques ($5,000 and HOST $2,500) will be drawn at 4:00 Evening L.A. Live featuring Earth, 18 CA BIDS FAREWELL p.m. in the Main Lounge. Wind & Fire INTERNATIONAL Wednesday, April 25, 2012 PowWowDaily

NORTHSTAR Travel Media/Travel Weekly in cooperation with the Message from Jim Evans U.S. Travel Association.

SENIOR VICE PRESIDENT, Thank you for visiting the boosting travel to the U.S., COMMUNICATIONS Dennis Petroskey United States. is seeking to restore the MANAGER U.S. as the world’s top travel INDUSTRY COMMUNICATIONS Allie Barth We are thrilled to have kicked destination. We know that we COORDINATOR, off the 44th annual International cannot do it without the support INDUSTRY COMMUNICATIONS Sarah Erdman Pow Wow as the branding of all Pow Wow attendees. partner with the U.S. Travel

Association. We look forward The travel brands and EDITOR to expanding this partnership organizations that have already Mary Pat Sullivan MANAGING EDITOR with Pow Wow for many years become partners with us in this Laura Del Rosso ONSITE REPORTER to come. effort clearly see the value in Mark Chesnut ONSITE PHOTOGRAPHER building powerful marketing Ralf-Finn Hestoft Over the past few days, we together. For those who have PRODUCTION MANAGER Michele Garth hope that you not only forged not yet started on this journey PRODUCTION ASSISTANT Gayle Graizzaro successful business negotiations with us, we extend you an ART DIRECTOR “We encourage David Macfarlane and professional relationships, invitation to do so. Please ELECTRONIC PRE-PRESS but that we’ve also rekindled join us and other top travel Patrick Fox our international GROUP DIRECTOR, CUSTOM your love affair with the USA. organizations as we unite CONTENT Elizabeth West guests to spread our efforts under one brand, In the coming months, you will one voice and one cohesive To inquire about advertising in the word about Travel Weekly Products please see much more of the fi rst-ever message. contact Bruce Shulman, Associate Publisher/National Accounts: collaborative global marketing the endless travel (561)799-1788 bshulman@ campaign that debuted here on We look forward to working travelweekly.com Monday, and we hope it inspires possibilities with all of you to help the world NORTHSTAR Travel Media/Travel Weekly headquarters, 100 Lighting you and adds to the level of Discover this Land Like Never Way, 2nd Floor, Secaucus, NJ pride we all have in being a part available in the Before. 07094; (201) 902-2000; www.travelweekly.com of this great industry. Material in this publication may United States.” not be reproduced in any form Sincerely, without permission. Copyright Please help us continue 2012 by NORTHSTAR Travel Media LLC. to generate excitement and before, and we encourage our All rights reserved. Printed in USA. passion for visiting the U.S. as international guests to spread we introduce the campaign the word about the endless throughout the world, beginning travel possibilities available in Chairman and Chief Executive Of cer in Canada, Japan and the United the United States. Thomas L. Kemp Kingdom. Chief Financial Of cer Linda Li Davachi The entire team at Brand Jim Evans Executive Vice President/Group We look forward to uniting in USA, a unique public-private CEO Publisher Robert G. Sullivan our marketing efforts like never marketing entity aimed at Brand USA Executive Vice President, Digital Media Thomas Cintorino Vice President/Group Publisher Bernard Schraer Vice President/Editorial Director Lori Ciof Vice President/Editor-In-Chief Arnie Weissmann Vice President, Human Resources Janine L. Bavoso Vice President, Marketing Solutions Michelle Rosenberg Vice President, Product Development and Production Roberta Muller Director, Internet Production Roberta Bianchi-Muller Vice President, Content Licensing Sheila Rice Vice President, IT Infrastructure and Operations Rich Mastropietro Vice President, Database Products Elizabeth Koesser

2 INTERNATIONAL P O W W O W D A I L Y TRAVEL W E E K L Y / U . S . T R A V E L Plagiarizers welcome.

www.thetouroperator.com is the only website where travel professionals can copy and paste text and images from sample itineraries prepared by local destination experts—and not lose any sleep over it.

Step 1: Open a word document and drop your logo at the top Step 2: Open any one of 75 itineraries from the home page. How To Steal Step 3: Look over both shoulders From Us. Step 4: Copy and paste text onto your word document Step 5: Repeat as often as necessary and save

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03PW0425.indd 3 4/12/12 12:18 PM INTERNATIONAL Wednesday, April 25, 2012 PowWowDaily Brand USA Marketplace is All Business

1 2

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1. Werner Escher with South Coast Plaza met with buyers to share the delights of one of southern California’s major shopping destinations. 2. At the Cirque du Soleil booth, information about creative entertainment 5 was in hot demand from Dionne Yuen; Aaron Hinterleitner; and Pamela Devine. 3. Touring in double-decker style were Andrew Smith, Open Top Sightseeing; Julia Conway and Keith Spicer, Big Bus Miami; and Chris Crompton, Open Top Sightseeing. 4. Dan Gleason with Quad Cities Convention and Visitors Bureau and Anglea Ingerson with Champaign County Convention and Visitors Bureau entice buyers with Illinois’ many travel sights and products. 5. Representatives from Hard Rock Café International share the latest rockin’ news from Hard Rock Hotels. 6. Rodrigo Trujillom; Caroline Stanton; and Eda Ruddock with Palm Beach County Convention and Visitors Bureau; Christine Legris with the Seagate Hotel and Spa; and Kyle Hamill with Urgo Hotels pack a punch selling Palm Beach.

6

4 INTERNATIONAL P O W W O W D A I L Y TRAVEL W E E K L Y / U . S . T R A V E L Offer Your Clients a World of Imagination 10 unique shows that will expand their horizons and awaken their wonder

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05PW0425.indd 5 4/12/12 11:24 AM INTERNATIONAL Wednesday, April 25, 2012 PowWowDaily GTA Expands Global Presence

BY HARVEY CHIPKIN Americas and Asia-Pacifi c, “and 10 Pow Wows before, is with a other markets. We have All International Pow Wow the U.S. market continues to grow large team of GTA members in Los a strong presence across delegates should be familiar with in importance.” Angeles this year. “The company the Asia-Pacifi c region.” Gulliver’s Travel Associates (GTA), GTA, founded in 1975, is a world has always been very involved with What sets GTA apart, as they are again the sponsor leader in the provision of hotel U.S. Travel,” said Horne, “and we according to Horne, for this year’s delegate bags. For rooms and ground travel services. are becoming even more involved.” is its global presence. GTA, participation in Pow Wow It features more than 35,000 At Pow Wow, said Horne, “We “We have a completely continues to gain in importance. hotels in more than 130 countries; are looking forward to meeting our global sales organization The U.S. is the top market for it also offers sightseeing tours and customers from all over the world – offering U.S. suppliers GTA’s FIT business, according to attractions, private transfers, group so that we can continue to grow access to a global base. Nigel Horne, senior vice president travel and rail passes. the business. We are increasing Our customer base varies of sales and marketing for the Horne, who has been to about our efforts globally to generate from tour operators travelers to the U.S. We opened a to bricks and mortar new sales offi ce in Sao Paulo last agencies to Online Travel SUPPLIERS: ON-SITE REGISTRATION IN 2013 year. We have been in that market Agencies.” In a fi rst for International Pow Wow (IPW), registration for next year’s for 20 years, but we have now GTA now offers IPW is open on-site. Self-serve kiosks will be accessible in the South localized our sales force.” more than 18,000 lobby and within each lounge on the Marketplace Hall fl oor during The company now has 25 offi ces properties across the show hours. around the world, most of them U.S. – including all of the Registration renewal provides the following loyalty rewards: focused on sales. major lodging chains. • Lock in 2012 booth and delegate rates; “We are seeing growth from The company also offers • Earn priority appointment scheduling; and places like China,” said Horne. “We multiple technology • Enter to win a complimentary booth registration for three took a road show of U.S. suppliers solutions to its customers delegates. to that country last year and visited including: websites, host- IPW 2013: Las Vegas is expected to sell out. Reserve your spot before several cities. In addition to our to-host connections, leaving LA! very successful core business from partner sites and more. Questions? Contact Sarah Dickson, Director, Exhibitions, Sponsorships Europe, we are highly committed to “And we’re constantly & Advertising at (202) 408-2134. growing business to the U.S. from looking to improve our tech offerings,” said Horne. “Increased connectivity with suppliers allows us to bring better rates and D i s c o v e r THE PALM BEACHES availability to customers. Content in Las Vegas has & BOCA RATON grown a lot from this, The best way to experience Florida and we are also seeing For more than 100 years, tremendous growth to travelers from around the Florida and destinations world have stayed, played SPECIAL outside the gateway and enjoyed America’s ® RATES cities.” Family Fun First Resort Destination A Shopper’s Paradise for Tour Operators GTA was acquired last Now it’s your turn. and Travel Agents year by Kuoni Travel, Switzerland’s largest PalmBeachFL.com/TRADE travel company, which 47 MILES OF BEACHES | 125 MILES OF WATERWAYS | 160 GOLF COURSES 25 TRENDY DOWNTOWN & WORLD-CLASS SHOPPING DISTRICTS said Horne, “gives us 120+ FAMILY-FRIENDLY ATTRACTIONS & PARKS | 75 CULTURAL & HISTORIC SITES more resources than CELEBRITY-CHEF RESTAURANTS | HIP BARS & VIBRANT NIGHTLIFE we had before. Kuoni is Booth #2217 looking to enhance their Rodrigo Trujillo position in the business- Director - International Sales to-business side. GTA 561.233.3032 will continue to operate in the way it always has, Pristine Beaches Entertainment District working closely with its trade partners.”

6 INTERNATIONAL POW WOW DAILY TRAVEL WEEKLY / U.S. TRAVEL 07PW0425.indd 7 4/12/12 11:25 AM INTERNATIONAL Wednesday, April 25, 2012 PowPowWowWowDailyDaily Happenings at Hard Rock International

There is always something for our guests. The Sound of branded to Hard Rock Hotel exciting happening at Hard Your Stay is Hard Rock Hotel’s Riviera Maya in early 2013. We Rock International. Pow Wow new branded music experience will also have a Hard Rock Hotel Daily got the latest from John made up by “tracks” – our music opening in the heart of Panama. Galloway, vice president and download program; “picks” – chief marketing offi cer. our guitar amenity program; and What new initiatives and “mix” – our DJ amenity program. excitement can you share with Let’s start the discussion with Hard Rock has been offering the Pow Wow audience that is a bit of excitement! Hard Rock complimentary download happening here in the USA? International and Live Nation playlists for a while now, and Right here in the host city of have announced that Paul “tracks” is an extension of this allows guests to check out a Pow Wow, Los Angeles, we have Simon will headline Hard Rock amenity. At check-in, Hard Traktor Kontrol S2 that can be two unique cafes! One located at Calling 2012 on Sunday, July 15 Rock guests are given a code to delivered to their room along the Hollywood & Highland Center in London’s Hyde Park. What download one of three 15-song with a pair of SOUL by Ludacris on Hollywood Blvd happens to else is in store for this annual playlists, offering a memorable High Def headphones. be the hotspot for the Opening event? soundtrack for their Hard Rock “Tracks” is available in all Night Party at Pow Wow, and just Hard Rock Calling, an Hotel experience. Already on hotels worldwide, “picks” will steps away from the Grauman’s iconic festival now in its its fi fth volume, the “tracks” be available in all of our hotels Chinese Theater and Hollywood’s seventh consecutive year, download amenity program worldwide by this summer and starry Walk of Fame. Our Hard has established itself as one is curated by music pros, “mix” is currently being beta Rock Cafe at Universal CityWalk of the UK’s premier outdoor celebrities and Hard Rock’s tested at select hotels with the will be rocking with Pow Wow music events. The 2012 festival internal music experts. goal of rolling out the program attendees on the second will take place from Friday, “Picks” is an exclusive globally later this year. night’s festivities. Both of these July 13 to Sunday, July 15 in guitar amenity program, in locations welcome Pow Wow London’s Hyde Park. Headliners partnership with Fender, for As a hospitality company, attendees to rock in the cafes! for the festival will include serious guitar players as well Hard Rock has a presence in Soundgarden on Friday, July 13, as novices. Guests can choose casino, city, meeting, resort, Philanthropy is integral to Hard and Bruce Springsteen and the from a selection of Fender spa, beach and now ALL Rock’s mission. What are your E Street Band, who will take the guitars including Stratocasters, INCLUSIVE. Can you detail recent endeavors in this area Main Stage on Saturday, July Telecasters and even basses, your investments in ultimate and is there a specifi c effort you 14 for their second Hard Rock and have one delivered to their all-inclusive? would like Pow Wow delegates Calling performance, followed room along with a headphone The Hard Rock fl ag will to help support? by Paul Simon on Sunday, July amp and high-def SOUL by be raised at both Cancun Hard Rock’s Signature Series 15. More exciting acts are soon Ludacris headphones, so you Palace and Vallarta Palace campaigns feature the work of to be announced for this highly can rock out as long as you in August 2012, marking the noted artists and performers anticipated concert festival, want with zero noise complaints. offi cial rebranding of the two while contributing to global and including the winner of Hard We have also partnered with Hal properties and the arrival of humanitarian causes throughout Rock Rising, Hard Rock’s global Leonard – the leader in music Mexico’s fi rst Hard Rock Hotels. the planet. Each artist designates battle of the bands. lessons to create an in-room Hard Rock Hotel Cancun and a charity of their choice and lesson video that runs on the TV. Hard Rock Hotel Vallarta will a portion of the funds raised In keeping with your rock “Mix” is a DJ amenity program blend luxurious style and through the sale of the T-shirt and roll traditions, you have for those who would rather substance with Hard Rock’s goes directly to the charity. The recently launched The Sound concoct a blazing club mix in spirit of rock ‘n’ roll. These program has raised millions of of Your Stay™ music amenity their room than play a guitar. ultimate all inclusive hotels will dollars for charities worldwide. program. Can you explain this Currently in development, “mix” join Hard Rock Hotel & Casino This year’s artist is Jimi Hendrix latest innovation? Punta Cana in the Dominican benefi ting the Fender Music Hard Rock has a unique Republic as the only all-inclusive Foundation and the Jimi Hendrix relationship with music and Hard Rock Hotels in the world. Park Foundation. The design of our goal is to rock the world. Additionally, the All-Inclusive the shirt was a vision Jimi Hendrix And what better way to do Collection will debut one more relayed to artist, Alan Aldridge, this than by offering incredible all-inclusive Hard Rock Hotel to include many of Jimi’s popular experiences and amenities when Aventura Palace is re- songs in a visual collage.

INTERNATIONAL POW WOW DAILY A D V E R T I S E M E N T rock with us at booth #730

chicago

63 west ontario +1-312-943-2252 • hardrockmeetings.com/pwmeets ©2011 Hard Rock International (USA), Inc. All rights reserved. SeeTheShow™

09PW0425.indd 9 4/12/12 12:15 PM INTERNATIONAL Wednesday, April 25, 2012 PowWowDaily

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1357 1349 1301 AISLE 1300 AISLE Los Angeles Convention Center Center Los Angeles Convention 13181316 1319 1314 1317 1312 1315 1310 1313 1308 1311 1306 1309 1307 1362 1363 1358 1304 1302 1300 INTERNATIONAL POW WOW 2012 INTERNATIONAL

1219 1259 1209 1201 AISLE 1200 AISLE Brand USA Marketplace Hall Floor Plan USA U.S. Booth Travel BRAND 1262 1263 1258 12161214 1217 1212 1215 1210 1213 1208 1200

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10 INTERNATIONAL POW WOW DAILY TRAVEL WEEKLY / U.S. TRAVEL Featuring the Nation’s Only All-Nickelodeon® Theme Park!

Family Fun: Mall of America,® located in Bloomington, Minnesota, has the widest variety of entertainment options under one roof, including the largest indoor Nickelodeon® theme park – Nickelodeon Universe.®

World-Class Shopping: 520 stores all in one location with no sales tax on clothing and shoes!

For more information, visit Mall of America Pow Wow booth #305 or email Doug Killian at [email protected] and Millie Philipp at [email protected]

/MallofAmerica @MallofAmerica

11PW0425.indd 11 4/12/12 11:27 AM INTERNATIONAL Wednesday, April 25, 2012 PowWowDaily Las Vegas Is Next Host

Lascontinued Vegas from to remainpage 1 the According to the latest last year than in 2010 and maintained premier travel destination fi gures, Las Vegas attracted a citywide occupancy rate of nearly in the world.” 4.3 percent more visitors 84 percent for the year, with an inventory of more than 150,000 hotel rooms. Recovery in the convention industry contributed to the increase, with the destination hosting 8.8 do you speak percent more business travelers and 5.7 percent more events in 2011 SONOMA? than the previous year. McCarran International Airport reported a 4.3 that delegates might discover is percent increase in passengers for the the increasing attention that Las year as well. Vegas resorts have been paying Corkhopping: v. “Las Vegas tourism is in a steady to protecting the environment. Enjoying wine tasting at multiple recovery, and we believe the trend will From energy effi ciency and water Sonoma County wineries. continue in 2012,” said Ralenkotter. conservation to recycling and “We project 40 million visitors this implementing greener practices, year, which would establish a new Las Vegas is working to go greener. record.” Several Las Vegas projects have When delegates head to Las Vegas achieved Leadership in Energy for next year’s International Pow and Environmental Design (LEED) Wow, which takes place June 8-12, certifi cation by the U.S. Green 2013, they’ll be able to experience Building Council, including CityCenter, many of the elements that have a 67-acre complex of hotels, helped to make the city a strong restaurants, retail and residences. seller with both international and At this impressive site, Gold LEED domestic visitors. certifi cation has been achieved by Among the new developments ARIA Resort & Casino’s hotel tower, convention center and theater, as well as for Vdara Hotel & Spa, Visit us at booth #200 Mandarin Oriental, Veer Towers and Crystals. NEWSEUM Delegates will also LIVING HISTORY be able to experience the ambiance of 555 Pennsylvania Ave., N.W. Washington, DC 20001 the many luxurious Speak a little Sonoma for newseum.org resort swimming pool the ultimate group tour. complexes that dot the city. Among the Because you’re more than a visitor, largest facilities is the you’re a new friend. 60,000-square-foot Encore Beach Club at Get cash incentives up to $1,000 when you bring your group here! Encore, a pool complex with 26 cabanas, eight two-story bungalows, a restaurant and poolside blackjack and craps. At Liquid Pool Lounge by the Light Group, delegates will be able to enjoy a state-of-the- SonomaCounty.com/grouptour art sound system and 1-800–576-6662 world-class DJs. And NEWS CORPORATION at Wet continuedRepublic, on a pagepool 14 NEWS HISTORY GALLERY

12 INTERNATIONAL POW WOW DAILY TRAVEL WEEKLY / U.S. TRAVEL CE, ENJ IEN OY ER . P X E , E

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X E SeeSee thethe sights,sights, exploreexplore thethe citycity

Visit us at Pow Wow - booth 1767

13PW0425.indd 13 4/12/12 11:31 AM INTERNATIONAL Wednesday, April 25, 2012 PowWowDaily

Vegas Ready to Pow Wow as well as an open-air lounge Southern California for where adults can dance and dine. its 11-acre tropical water continued from page 12 foot venue that includes saltwater Another great option for relaxing environment, which complex at the MGM Grand, visitors pools, dipping pools, daybeds, is Mandalay Bay, which trucked in includes a 1.6-million- can indulge at a 53,000-square- bungalows and party cabanas, more than 1,700 tons of sand from gallon wave pool, three swimming pools and a lazy river. The LVCVA is also EXPERIENCE WORLD-CLASS SHOPPING, DINING AND PERFORMING ARTS, heavily promoting the destination’s ability SOUTHERN CALIFORNIA STYLE. to appeal to a variety of niches. Among the most-touted this year are so-called “girls’ and guys’ getaways,” which are vacations that include activities and amenities designed to appeal to groups of friends. 250 BOUTIQUES, 30 RESTAURANTS AND SEGERSTROM CENTER FOR THE ARTS Girls’ getaways AN EXPERIENCE YOU WILL FIND ONLY AT SOUTH COAST PLAZA are popular at hotels BALENCIAGA | BOTTEGA VENETA | BURBERRY | BVLGARI | CARTIER | CHANEL | CHLOÉ | CHRISTIAN LOUBOUTIN including the Bellagio, DAVID YURMAN | DIANE VON FURSTENBERG | DIOR | ERMENEGILDO ZEGNA | FENDI | GUCCI which offers a special HARRY WINSTON | HERMÈS | JIMMY CHOO | LOUIS VUITTON | MIU MIU | OMEGA | PRADA ROGER VIVIER | ROLEX | TIFFANY & CO. | VALENTINO | VAN CLEEF & ARPELS | YVES SAINT LAURENT package called, “For PARTIAL LISTING the Ladies,” which features a 50-minute aromatherapy massage, a 25-minute Vichy Shower Body Exfoliation and a 25-minute relaxing, SAN DIEGO FWY (405) AT BRISTOL ST., COSTA MESA, CA 800.782.8888 southcoastplaza.com/traveler all-natural hydrotherapy bath. Nightlife of special interest to female visitors includes Beauty Bar, a retro-chic beauty shop San Francisco and cocktail lounge that has never looked hosts a “martini manicure happy hour,” complete more golden. with specialty cocktails, Come say hello to live music and beauty services. us at booth 1523. Male travelers are the obvious target audience Everyone knows San Francisco as an incomparable for guys’ getaways, and destination: world-class shopping in Union Square, Las Vegas is ideally more restaurants per capita than any other positioned to cater to major U.S. city, and icons found nowhere else their interests as well. on the planet are among the reasons the city is Guys’ getaways are a perennial favorite. One-time events like the increasingly big sellers at places like Palms Golden Gate Bridge 75th Anniversary, U.S. Open and Hard Rock Hotel & Golf Championship, and two America’s Cup Casino, where guests can World Series races make it an even stronger draw. catch a live concert at Stop by and say hello! www.sanfrancisco.travel The Joint, party at Vanity Nightclub or enjoy an evening at Nobu, which serves contemporary Japanese cuisine.

14 INTERNATIONAL POW WOW DAILY TRAVEL WEEKLY / U.S. TRAVEL Exhilarate your senses in New Orleans, Louisiana. Discover this land, like never before.

15PW0425.indd 15 4/12/12 12:17 PM Step into luxury with Travel Weekly’s new online resource, luxury.travelweekly.com

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16PW0425.indd 16 4/17/12 12:54 PM INTERNATIONAL PowWowDaily Wednesday, April 25, 2012 Broadway’s Best Shines for NYC

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5 1. George Fertitta, CEO of NYC & Company, welcomed delegates to a decidedly festive lunch event on Tuesday, sponsored by NYC & Company and The Broadway Collection. 2. “Jersey Boys” brought 1960s excitement to the stage with its lively harmonies. 3. Patina Miller, star of Sister Act: The Musical, wowed delegates with her rendition of “Fabulous Baby.” 4. Emmy-award-winning actress Sharon Lawrence presented a stellar array of musical Broadway talent during the Tuesday lunch event, which was sponsored by NYC & Company and The Broadway Collection. 5. Jim McMichael, marketing director of the Fashion Show Las Vegas, is pleased to award Tuesday’s shopping giveaway to Katja Kunz and Bill Waichulis with Boykin Management Company, Florida Resort

TRAVEL W E E K L Y / U . S . T R A V E L INTERNATIONAL P O W W O W D A I L Y 17 INTERNATIONAL Wednesday, April 25, 2012 PowWowDaily California Strengthens International Marketing

BY LAURA DEL ROSSO world’s most infl uential and top- International Pow Wow 2012 in producing buyers of U.S. travel SHOP SOUTH COAST PLAZA Los Angeles marks the second products.” South Coast Plaza, a Southern California destination, consecutive year that the Visit California, which invests which in its 45-year history has been painstakingly cut Golden State plays host to the more than $20 million in from its “diamond in the rough” beginnings to the archi- United States’ premier travel- international marketing each tectural gem that it is today, shines its sunlight on the trade event, which fi ts Visit year, recently launched tools nearby stores of Cartier, Prada, Fendi, Harry Winston, Ralph Lauren, Herve Leger, MaxMara, Giorgio Armani, California’s strategy to attract and resources, including an iPad Jimmy Choo, TOD’S, Chopard, Van Cleef & Arpels, more international visitors. application. Bottega Veneta, Gucci and more. A premier shopping “In terms of economic Tour operators can use a new and dining destination, South Coast Plaza provides a col- impact and global exposure, Dynamic Deals feature on Visit lection of 250 stores. International Pow Wow is the California’s Travel Trade Portal Adjacent properties, including Segerstrom Center for the Olympic Games of the U.S. to promote California offerings Arts and the Westin South Coast Plaza Hotel, are dotted with the eclectic collection of 12 modern and contem- travel industry,” said Caroline to travelers on corresponding porary sculptures, and the vast expanse of the works of Beteta, Visit California president consumer-facing websites, world-famous artist and designer Isamu Noguchi at The and CEO. “Hosting Pow Wow including visitcalifornia.co.uk, Noguchi Sculpture Garden. in Los Angeles this year and visitcalifornia.com.mx or South Coast Plaza visitors experience the unshakable San Francisco last year gave visitcalifornia.de. New high- belief of Henry Segerstrom that “art means nothing if it Visit California an incredible defi nition educational videos can‘t be experienced by the many.” South Coast Plaza is located 45 minutes from LAX and an opportunity to show off our also are available, produced hour from downtown Los Angeles. diverse tourism product to the with narration in 12 languages

Universal Studios Transforms the Night

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1. Pow Wow enjoyed exclusive access to Universal Studios Hollywood. 2. Delegates experienced Transformers: The Ride – 3D before its opening debut to other visitors. 3. Pictured clockwise from top: Shelley McCool of Alpine Lodge; La Tonya Abram of HAP Alaska Yukon; Laura Welsh of Premier Alaska Tours; and Berta Amico of MMS Lodging, were thrilled to “Meet the Lorax.” 4. Jurassic Park – The Ride exhilarated delegates on Monday evening.

18 INTERNATIONAL P O W W O W D A I L Y TRAVEL W E E K L Y / U . S . T R A V E L stay in front of 120,000 TRAVEL AGENTS year-round in print and online.

ADVERTISING COVER ESOURCE FOR HOTELS & DESTINATIONS

THE DEFINITIVE TRAVEL R

ULTIMATE HOTEL GUIDE — THE DEFI U LTI MATE ULTIMATE

2012 HOTEL GU I DE 2013 HOTEL GUIDE

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ITIVE TRAVEL R Traditional travel agencies accounted for one third e

Pune Marriott Hotel & Convention Centr ESOURCE FOR HOTELS & DESTINATIONS of the $284 billion U.S. travel market in 2011. Their importance is growing as travelers seek the personalized service and advice they can’t get from online agencies and supplier websites. ® Casino Aruba Marriott Resort & Stellaris delivering information travel agents need (/4%,42%.$ Travel agents rely on reference resources that help them narrow choices so they can make destination and hotel recommendations to their

3s,)34).'3s-!03 clients. London Marriott Hotel Grosvenor Square Pune Marriott Hotel & Convention Centre Travel Weekly analyzed 6 million annual page views from HTI.com to 2 s3%#4)/./& $%#%-"% identify the most frequently searched destinations and hotels. The result is the Ultimate Hotel Guide, a fi rst-step quick reference tool for retail travel agents—and year-long advertising exposure for you.

INTEGRATED ADVERTISING EXPOSURE space reservation print digital deadline Multiple opportunities to promote to You’ll also receive exposure on HTI.com. SEPT. 12, 2012 travel professionals who can infl uence With a 1/2 million page views per month, their travel clients. this 24/7 searchable hotel database provides comprehensive information ZHotels—advertising exposure with your to travel professionals and valuable issue date display ad plus an expanded directory exposure for you. listing in the hotel reference section of DEC. 10, 2012 the Guide ZHotels—you’ll receive an expanded ZDestinations—your display ad plus a listing in HTI.com on the search results destination write-up to help agents sell page with a link to your website or your destination booking page ZDestinations—receive a banner ad on the HTI.com website for one month

For more information Contact Your Travel Weekly Sales Representative, or Joanne Nelson, Associate Publisher [email protected] | 201.902.1931

19PW0425.indd 19 4/18/12 11:01 AM At Holiday Inn® we’re making a good deal of changes. But the one thing we won’t be changing is the fact that we’re a good deal. From our new look to our refreshed rooms and amenities, we’ve designed everything with your comfort in mind. Because we believe you’re at your best when you can truly be yourself. At Holiday Inn you always can.

For reservations, please use our access code: HI.

Stop by the IHG booth (#846) to learn more! STAYST YOU.™ Stay You.™ is a registered trademark of Six Continents Hotels, Inc. ©2012 InterContinental Hotels Group. All Rights Reserved. Most hotels are independently owned and/or operated. holidayinn.comhol

20PW0425.indd 20 4/12/12 11:35 AM