COSMETIC NEWS WEEKLY

No 623 / December 1 2014 www.cosmeticsbusiness.com to ‘defend actions in court’

Beauty giant Sephora has said it is looking industry and the world.” It added: “[...] We INSIDE THIS ISSUE forward to defending its actions in court, have identified certain entities who take after a discrimination lawsuit was filed advantage of promotional opportunities to BUSINESS against it on 18 November. purchase products in large volume on our Avon cuts more jobs as part Xiao Xiao, Tiantian Zou, Jiali Chen and website and re-sell them through other of $400m cost saving plan Man Xu – four women of Chinese descent channels. After careful consideration, we page 3 living in the US – filed a lawsuit against have deactivated these accounts in order to Sephora, claiming it had singled out their optimise product availability for the majority ASIA FOCUS accounts to block or deactivate during its of our clients...” AmorePacific to withdraw recent online flash sale. The lawsuit also claims that Sephora from Japanese market The women claim their accounts were declined to disclose that it only blocked or page 4 singled out on discriminatory grounds, deactivated accounts that were associated because their surnames signify Chinese with email addresses with names that INTERVIEW or Asian descent. appeared to signify Chinese or Asian race, Sigal Kotler-Levi and Avi However, Sephora has rebuked the ethnicity or national origin, or web domains Piatok, founders, Sabon allegations. In a statement, the retailer originating in or Asia, while customers page 5 said: “This lawsuit significantly distorts whose names and email addresses did not the facts in this matter. We look forward fit this criteria did not have their accounts SUPPLIERS to defending our actions in court. Among blocked or deactivated. Scientists discover link other points, we intend to make very clear By 10 November, Sephora’s Facebook between triclosan and cancer that clients from a number of countries page was flooded with posts from those who page 7 around the world have been impacted had also been affected. One person wrote: by a temporary block we needed to place “My account got locked up too. After calling RETAIL on accounts in order to restore the customer service several times, all I got was Douglas introduces Yapital functionality of our site during a surge of ‘this is a business decision, there’s no app payment method activity by resellers during a promotional estimate of how long the suspension will last page 8 event two weeks ago.” and no specific reason can be provided.’ On 6 November, Sephora held a flash What did I do wrong?” PRODUCT sale on its website, which consequently Once a Sephora account has been Clinique covers and conceals crashed. The next day, Sephora posted deactivated or blocked, any loyalty points with new 2-in-1 product on Facebook that the crash was due to automatically expire, while premium page 9 “excessive online traffic”, specifically membership statuses are lost: to gain stating the malfunction was due to “high Sephora’s VIB or VIB Rouge membership SPOTLIGHT levels of bulk buys for reselling purposes status, consumers must spend an additional The shaving market: time to in North America and other countries”. $350 or $1000 in a calendar year. look through a different lens Sephora posted: “We have, indeed, The lawsuit demands a trial by jury on page 12 de-activated accounts due to reselling all of the issues of fact and damages raised. – a pervasive issue throughout the Lucy Copp

1 • CosmeticNews Weekly No623/December 1 2014 • www.cosmeticsbusiness.com People

Avon has announced a number of Jason Quinn has joined Colep as Sales CosmeticNews Weekly personnel changes in a bid to support its Manager for the North American region, HPCi Media Limited ongoing turnaround plan. David Legher, while Paulo Sousa, currently Colep’s Unit 1, Vogans Mill Wharf, 17 Mill Street, Senior Vice President and President of Commercial Director, Consumer Products London SE1 2BZ, UK +44 20 7193 1279 Avon Brazil, will assume additional Division, will take up the position of Sales [email protected] responsibility for the South Market Group, Director for the Americas. News Editor while Fernando Acosta, Senior Vice Lucy Copp President and President, Latin America, BRAND AMBASSADORS +44 20 7193 9502 [email protected] will oversee North Latin America and the Andean Cluster. In addition, Acosta will TV presenter and businesswoman Louise Reporter Georgia Seago become Avon’s Head of Global Brand Redknapp has been appointed as the +44 20 7617 7114 Marketing. Patricia Perez-Ayala, Senior face of Dr Organic’s Snail Gel Range, [email protected] Vice President, Chief Marketing Officer exclusive to retailer Holland & Barrett. Layout Sub-editor and Global Brand & Category President The range features five new products Ross Murdoch is leaving Avon, effective 2 January 2015. including a cream, eye serum, facial [email protected] Finally, John Higson, Senior Vice serum, hand and nail elixir and moisture Correspondents: President & President, EMEA, will take on mask. Lysa Hardy, Chief Marketing Officer Australia & New Zealand Sarah de Castro an expanded role as Head of Global for Holland & Barrett, said: “We are Brazil Sueli Ortega China Keith Crane Field Operations. extremely delighted to have Louise on Patricia Mansfield-Devine board to launch the new Dr Organic Snail Annie Kruse India Chitra Gopalak Vicky Beckett has been promoted to UK Gel range. We feel she is a positive brand David Kilburn Vice President and General Manager at ambassador as she truly cares about what Poland Jaroslaw Adamowski Russia Eugene Gerden health and beauty organisation Arbonne. she puts onto her skin and advocates the Spain Lola Gavarrón Beckett has worked in the beauty industry same beauty ethics as we do.” UK Imogen Matthews US Kavita Daswani for 20 years and joined Arbonne in 2007. Travel Retail Kevin Rozario She previously worked at Avon, Estée American actress Gabrielle Union has

US Sales Manager Lauder and Harrods. In her new role, been named as the new face of at-home Suzi Richardson Beckett is responsible for Arbonne’s gel manicure system SensatioNail. The +1 305 461 0861 entire UK operation and will continue 42-year-old, who has starred in films [email protected] to be based in Northampton. including Think Like A Man and Bring It Editorial Director On, as well as television series Being Mary Erika Hatva Earthoil, the and personal Jane, will feature in a national television +44 20 7193 9279 [email protected] care division of Treatt, has appointed campaign called ‘Confessions of a Ashley Underwood as Business Gel Fanatic’, which is due to air on 8 Managing Director Development Manager. Underwood will December. Alongside this role, Union Colin Bailey-Wood +44 20 7193 6066 be responsible for sales growth in the continues to be the face of skin care [email protected] UK and large parts of Europe, as well brand Neutrogena.

Chairman as expansion into territories such as Michael Harrington Australia. In addition, Melissa Naish’s L’ O r é a l P a r i s U S A has announced that +44 20 7193 1092 role as Vegetable Oils Manager has been actress Genesis Rodriguez is its latest [email protected] www.cosmeticsbusiness.com expanded to include sales to the French brand ambassador. The 27-year-old personal care market. American-Venezuelan-Cuban star is well

Subscriptions known for her roles in Man on a Ledge and +44 20 7193 1279 Cremer Oleo, a German oleochemical Casa de mi Padre. Rodriguez made her [email protected] one year subscription: US$1,585/a1,250/£990 specialties supplier, has appointed debut as L’Oréal’s new ambassador at the a two year subscription: US$2,800/ 2,250/£1,780 Thomas Bussman as its new Sales 15th Annual Latin Grammy Awards in Director. He will be responsible for leading Las Vegas on 20 November. President of CosmeticNews Weekly Cremer Care’s global sales L’Oréal Paris Karen Fondu said: “We are CosmeticNews Weekly no623 1 December 2014 team, located in subsidiaries in the so proud to have Genesis Rodriguez join

Articles published in this newsletter may only be reproduced with US, Asia and major European markets. the L’Oréal Paris family of inspiring Latina permission. The publisher accepts no responsibility for any statements made in signed contributions or in those reproduced Prior to this role, Bussman worked in women.” She added: “Genesis’ talent and from any other source. ISSN 1953-0633 finished product sales at L’Oréal. accomplishments embrace what it means HPCi to be a modern role model for young media Colep, a consumer goods packaging women. She truly embodies the spirit of and contract manufacturing company, L’Oréal Paris’ philosophy, ‘Because You’re has made two new appointments. Worth It.’”

2 • CosmeticNews Weekly No623/December 1 2014 • www.cosmeticsbusiness.com Business

Word-of-mouth drives sales A new study has revealed that word- of-mouth recommendations are Avon cuts more jobs as part responsible for 13% of consumer sales both online and in-store, representing of $400m cost saving initiative $6trillion annually. The study, which was organised von has announced further employee cutbacks as part of its ongoing by the Word of Mouth Marketing $400m cost savings initiative. As part of the company’s latest initiative to Association (WOMMA), also found word- Aimprove supply chain efficiencies, it revealed that “contract terminations” of-mouth recommendations act as an and “global headcount reductions” are going to be implemented. amplifier to paid media, such as television Avon forecasts these actions will generate annualised pre-tax savings of approx- advertisements, with consumers then imately $40m. Total pre-tax charges as a result of these actions are vocally spreading brand messages. expected to be approximately $45m, with around $30-$35m expected in Q4 2014. Other key findings were that the Avon announced the initial steps of its cost savings initiative back in December impact of word-of-mouth reach happens 2012, outlining an annual cost-savings target of $400m by the end closer to the time of purchase than of 2016. As part of the initial steps, Avon said it planned to cut 1,500 jobs, while in traditional media, typically within 2013 another round of job losses affecting more than 400 associates was two weeks, while word-of-mouth announced. In a third spate, earlier this year, the company said it would scale back recommendations drive at least five by a further 600 employees. times more sales than paid advertising. The latest round of job cuts are set against Avon’s poor financial performance WOMMA President Suzanne Fanning of late: in Q3 2014 the company saw its total revenue shoot down by 8% to $2.1bn, said: “Intuitively, we know a consumer but increase 1% in constant dollars. Beauty sales specifically declined 9%. recommendation is going to be a powerful contributor to brand sales, but this is the first time a rigorous study has Walgreens sells $1bn of debt quantified that impact across a range of product and service categories. t’s understood US retail chain Walgreens has sold more than $1bn of debt in “We hope this research will lead order to finance its remaining acquisition of Alliance Boots. In total, Walgreens marketers to elevate the role of word-of- Iwill be stumping up almost $5.3bn in cash and $10bn in stock for a 55% chunk mouth, both online and offline in their of Alliance Boots. Though there are clear synergies for the buy-out, savings will marketing plans.” take time to trickle through. Walgreens originally snapped up a 45% stake in Swiss-based Alliance Boots in Nu Skin shares hit 12-month low 2012. Walgreens has traditionally remained competitive by keeping store footprints Recently, Nu Skin shares were seen to dip small and compact, meaning rent and costs are trimmed. as low as $38, a huge distance apart from Demographics appear in its favour: a rising elderly population in both the US its $140.50 year-high. and Europe plus huge economies of scale. However, Walgreens gave its investors a Although the company reported nasty end-of-summer surprise when it revealed a $239m loss for the three months slightly better than expected earnings for to 31 August compared with almost $660m in profits a year before – due to a the last quarter, the numbers were still generic prescription drug pricing issue. down 30% on the quarter, not helped Walgreens remains under shareholder pressure: the Alliance Boots buy-out was by a strengthened US dollar. originally designed to include a move to a lower tax jurisdiction that, potentially, Recently analysts from TheStreet could boost profits by several billion over a five year period. Walgreens is likely downgraded the operator to Hold from to push beauty – with higher profit margins – more aggressively in-store in future. Buy. But Nu Skin’s concerns have not Walgreens made its intentions to buy out Boots public in August. At the time, been helped by reports of an undisclosed Walgreens Chief Executive Greg Wasson said: “We are excited to move forward with SEC investigation into its business. the next important step in becoming a new kind of global health care leader.” The “The SEC has not opened a formal new combined company will be named Walgreens Boots Alliance. investigation nor made any request for the production of documents,” the company told analysts. “As always, we’re China where regulators levied a fine on online cosmetics sales amidst false committed to maintaining an open and against the company after a review of advertising worries, after publishing transparent dialogue with the SEC and its sales practices. Recently, Nu Skin cut a draft regulation on 15 November. with all regulatory agencies, both here its guidance for the fourth quarter from The new rules stipulate that online and abroad.” up to $675m to $590-$610m. cosmetic sellers provide sufficient lab Besides this, Nu Skin has already In a separate issue, China’s food and and evaluation information to back up taken some knocks, particularly from drug administration has revised its rules the claims for their products.

3 • CosmeticNews Weekly No623/December 1 2014 • www.cosmeticsbusiness.com Business

K-Pop influences sales in Korea ASIA FOCUS The success of Korean cosmetics across much of Asia owes a great deal to the AmorePacific to withdraw popularity of K-Pop – Korean pop music and culture. When fans began to look for products from Japanese market to imitate their music idols, the gates of gainst a backdrop of soaring sales for Korean cosmetics brands across opportunity opened for Korean brands. Asia came an unexpected announcement from Korea’s leading maker, Recently, YG Entertainment, a AAmorePacific, that it had decided to withdraw from the Japanese market leading South Korean management owing to difficulties caused by the weak yen. agency, has launched its own brand of AmorePacific’s brands in Japan were relatively expensive and sold only through cosmetics, while a number of performers four department stores. The weakening Yen made them steadily more expensive. are said to be planning to capitalise on Meanwhile, Japanese shoppers have been increasingly opting for lower priced their fame by launching cosmetic brands. products, a trend that looks likely to continue for some time. As in Korea, the However, there is another effect. The momentum for cosmetic sales increasingly comes from Chinese tourists who also often ostentatious and colourful make- visit Korea. The company says it has already closed down operations at three of its up of male pop idols is fuelling the market four locations in Japan last month and plans to shut the remaining one by the end for male beauty products in Korea. of the year. Male make-up sales pale next to the This development is set against the backdrop of AmorePacific’s announcement market for women. However, last year, in October that revealed its intention to increase sales nine-fold in China by 2020. South Korean men spent US$635m on The remarks were made when company Chairman Suh Kyung-bae opened a new whiteners, lotions and skin creams, plant and a Beauty Campus in Shanghai this October. “We will strive to become the according to Euromonitor. number one in Asia by 2020, and ultimately the global number one, from being Korea’s number one beauty products maker today,” Suh said. Macy’s slashes full-year forecast In an ominous portent for retailers, Macy’s has slashed its annual profit Radiation fears impact sales outlook. While Macy’s has withstood much oncerns about nuclear radiation are being cited as a reason behind why sales sales pressure compared to competitors, of Japanese cosmetics in Korea are falling. The worries come in the aftermath the ‘weaker than-expected’ consumer Cof the Fukushima nuclear disaster in March 2011, when three nuclear spending, as Macy’s Karen Hoguet reactors melted down following a devastating earthquake and tsunami. termed it in a recent conference update, Radioactivity is still being released into the environment and proving difficult does not augur well for the vital to contain. This was the world’s largest nuclear incident since Chernobyl in 1986 Christmas period. and has affected many Korean imports from Japan. Korea imported Japanese Overall, Macy’s numbers are not cosmetics worth US$219.2m in 2012. This shrank nearly 22% to $180.6m last year, at all bad: Q3 earnings climbed 23%. according to the Foundation of Korea Institute. However, the solidly middle class Procter & Gamble’s SK-II is one of the brands hit. It was one of the best- retailer saw revenues slide 1% to $6.2bn selling imported cosmetics in Korea in 2012, despite relatively high prices. SK-II in the last quarter. “We knew we were up yielded its leading position to non-Japanese brands last year and is continuing to against very strong Q3 sales growth for lose its customer base in Korea, industry observers said. Other popular Japanese our company last year,” said Chairman cosmetics brands such as Shiseido are also suffering from a drop in sales. and CEO Terry Lundgren. “The nuclear accident is widely considered the biggest reason for the sharp He added: “Thus we had anticipated fall,” a department store spokesperson was quoted as having said. Amid falling that our year-over-year comparison sales, Japanese cosmetics company Pola Orbis has decided to shut its Korean would be lower in Q3 than in Q4. office in February next year. Even so, sales did not live up to our Sales in Korea of Japanese agricultural products have also suffered because of expectations in the quarter.” the disaster. Although regular checks show that radiation from Fukushima is no On the positive side, the US economy longer affecting Korea, many people remain concerned by the regular news stories is gaining in strength, fuel prices are about the ongoing problems Japan has been dealing with as a result of the event. falling, encouraging consumers to feel “It’s uncertain how long this situation will continue, but it’s clear that the better off – and the stock market is at nuclear accident has caused sizeable and long-running damage to Japanese an all-time high. companies. Overall, Japanese companies are facing a tough time doing business in Recently, Macy’s confirmed it will be Korea,” said one commentator. opening in in 2018: the first Macy’s store outside the US.

4 • CosmeticNews Weekly No623/December 1 2014 • www.cosmeticsbusiness.com Business

Murad pens UK distribution plans With the recent opening of its first INTERVIEW standalone store and a move to new and significantly larger headquarters, Sigal Kotler-Levi and Avi Piatok, founders, Sabon El Segundo, California-based skin care brand Murad is poised to launch into the next phase of growth over the Enchanting the senses coming 24 months, much of it focused within the UK. sraeli bath and body brand Sabon has stores spanning the globe from New “Within the next two years, we plan York to Tokyo. It entered the UK market in October via its store in London’s to expand our retail footprint in existing ICovent Garden, and this month saw its first German store open in Cologne. and new channels, including our national Here, brand founders Sigal Kotler-Levi and Avi Piatok talk to Cosmetic News Weekly retail and professional accounts, direct about global expansion response through infomercials and QVC, digital efforts and international How did you make the initial move from Israel to other markets worldwide? expansion,” said Richard Murad, General After the success of Sabon in Israel and a few years of experience in the local market Manager of Murad Inc. we decided that our unique experience, enchanting products and sensual fragrances A new distribution agreement in the could be a success worldwide. New York was the first location outside of Israel that UK, said Murad, “is going to give us the Sabon started to operate in back in 2003. opportunity to directly manage our rapidly growing business in the prestige How do you choose which countries to enter, and how does this shape your and professional channels and will distribution and expansion strategy? also give us a strategic foothold for We have a worldwide expansion plan where we analyse each market. Sabon has fans in our planned expansion of existing every country we have entered, due to the multisensual store experience, the packaging operations in Europe”. and special fragrances. With the growth of the company, we have built a factory, which Murad said that the company will is constantly growing. Our factory manufactures most of our cosmetic products be funding strategic expansion in its according to GMP and international regulations. established prestige channels, such as John Lewis, Debenhams, House of Did you alter your marketing strategy or product offering for the UK market? Fraser, Urban Retreat at Harrods and The UK market is saturated with big and stable brands. This is a competitive market other doors. The company is planning and a great challenge for a new brand entering it. The advantage of Sabon is in its an additional ten shop-in-shops in the unique DNA. As British people are already aware of quality cosmetics, the importance UK and another 25 planned worldwide of the use of unique and fine ingredients is key. We are sure that, just like in any other for 2015. These shops will all come country where Sabon operates, it will bring added value. equipped with YouthCam, a proprietary technology that emulates a one-on-one Do you monitor region-specific trends and, if so, what do they tell you about consultation with Dr Murad. the personal care market in different countries? With our experience, we have realised that scent and fragrance is a matter of culture. Burberry registers slump in profits Fragrance is such a personal and individual matter that is influenced by many aspects. Burberry half-year earnings tumbled more Our customers in eastern countries such as Japan prefer floral scents. In Israel our than 11% for the six months to the end customers prefer fresher fragrances and in colder European countries, sweeter scents of September. Pre-tax profits came in such as amber and vanilla are preferred. For this reason Sabon has a wide variety of at £152.3m from £173.9m, with foreign fragrances where each person can find something they like. exchange squalls doing little to help the luxury goods operator – the challenging hit had been anticipated and Burberry’s continued investments and a more Russian outlook as well as a softened Finance Director Carol Fairweather difficult external environment.” sales appetite from Asia and the Middle confirmed she does not expect the grim In terms of fragrances, My Burberry East also presented difficulties. numbers to have a lasting effect for the did well for the company. Some good CEO Christopher Bailey said: “In a second half of the year, aided by their news also remains on the table for more difficult external environment, we digital and new media strategy. investors: Burberry’s interim dividend continue to focus on the things that we “Whereas foreign exchange is not climbed 10% to 9.7p, compared to 8.8p can control.” Underlying Burberry sales, expected to have a material impact in this time last year. Shares-wise, Burberry however, did climb 14%. But the new H2,” luxury goods analyst Hui Fan from has fluctuated all year, from 1,348p to numbers give a strong indication of how Exane BNP Paribas said, “the group still its current 1,609p high (before going to earnings can be flipped by emerging expects some downward pressure on press). It is on target to increase earnings markets volatility. The foreign exchange full-year retail-wholesale margin due to by more than 8% next year.

5 • CosmeticNews Weekly No623/December 1 2014 • www.cosmeticsbusiness.com Suppliers

Chromavis partners with Mktg “Cardboard, traditionally considered relaxation of facial contours and dark Contract manufacturer Chromavis has a poor material is becoming, in the spots, all thanks to the four halogen developed two make-up collection expert hands of technicians, a great algae in Sérum de Vie Marine’s formula. powders presented in coffret boxes possible alternative to plastics. The TAG system has a linear design, designed and manufactured by Mktg Cardboard is a versatile material, highly enhanced by Glass Enhancer technology Industry. customisable, easy to decorate and chosen by Algotherm as decoration for The FXI Collection was created by eco-friendly. Our research shows that for the product. It allows for bottle inner ChromaFXI, the special effects arm all non-liquid make-up products such as lacquering and a metallic pink colour of Chromavis, that created a unique compact powders, baked powders and was chosen for Sérum de Vie Marine. combination of techniques, powders poured products, cardboard will be Using the TAG system means that and colours. increasingly used as an alternative from the filling to end-user stage, the Baked Powders Collection is the to traditional compact cases. The two product formula avoids contact with air result of Chromavis’ experience in the palettes designed for Chromavis are and other external agents that could production of baked powders combined an outstanding example.” contaminate it. with new filling technologies designed to create unique visual decoration effects, Algotherm chooses Lumson’s TAG Rahn unveils Reforcyl active said the company. Lumson’s TAG (Techno Airless Glass) Cosmetic ingredients supplier Rahn has Full service provider Mktg Industry system has been chosen as the new developed Reforcyl, an active ingredient designed sample boxes for the powders. packaging for Sérum de Vie Marine to target signs of ageing skin, such as The final powders slot directly inside the by French marine cosmetics company, wrinkles and reduced firmness. cartonboard slots, all tailor-shaped Algotherm. Reforcyl was specifically developed inside each box to perfectly fit each The latest product from the to regenerate the perturbed barrier of individual powder. Algotime Expert range, the serum is mature skin, which is responsible for Stefano Focolari, CEO and Managing designed to target the four visible signs decreased elasticity, reduced firmness Director at Mktg Industry, commented: of ageing: wrinkles, loss of firmness, and the formation of wrinkles.

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Finance Retail Innovation Brands FawazFinance Alhokair & Co OhRetail My Cream! opens SedeInnovationrma develops new TheBrands Organic Pharmacy bFawazuys UK Alhokair nail bran &d Co PaOhris Myoutlet Cream! opens skiSederman smoothi developsng active new launTheches Organic beauty Pharmacy drops Modelsbuys UK Ow nailn brand pageParis 8 outlet pageskin 9 smoothing active pagelaunches 10 beauty drops pageModels 2 Own page 8 page 9 page 10 What are the changes... page 2 cosmeticsbusiness.com twittecosmeticsbusiness.comr.com/cb_beautynews 20 twitter.com/cb_beautynewsSeptember 2014 - A brand new look and feel vol20 XXX SeptemberVII nu m2014ber 8 63 NEWSNEWS vol XXXVII number 863 - More breaking news across the world LAUDER ON LUXURY Daisy Lowe LAUDER ON LUXURY froDaisynts R Loweodial - Trend-led infographics and practical business advice ACQUISITION DRIVE laufrontsnch Rodial ACQUISITION DRIVE Modellaunch Daisy Lowe has been announcedModel Daisy as theLowe face has of been Rodial’sannounced debut as make-up the face of - 48 issues a year as opposed to the current 44 collection.Rodial’s debut make-up Thecollection. 25-year-old will front the brand’sThe new 25-year-old Sculpting will Make-up front the brand’s new Sculpting Make-up Collection, which features Collection, which features colour colour cosmetics designed to cosmetics designed to create create definition and shape. definition and shape. The 13-sku colour collection The 13-sku colour collection comprises a number of comprises a number of products products for eyes, including: for eyes, including: Smokey Eye PLUS Smokey Eye Pen, an ultra-soft Business in beauty is huge, so isn’t it time to take the industry more seriously? Pen, an ultra-soft gel-like eyeliner gel-like eyeliner pencil; Eye pencil; Eye Sculpt, a lightweight, LBusinessucy Copp in repo beautyrts is huge, so isn’t it time to take the industry more seriously? Sculpt, a lightweight, whipped whipped cream that works to ust 16 days after its last acquisition, Estée “Linda is truly an authentic creative force and has cream that works to sculpt the Lucy Copp reports sculpt the eyelids; and Lauder has revealed the addition of yet an incredible entrepreneurial spirit. 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6 • CosmeticNews Weekly No623/December 1 2014 • www.cosmeticsbusiness.com Suppliers

The active ingredient is based on two plants: Gynostemma pentaphyllum, used to activate LXR, a skin receptor involved in Researchers discover link the synthesis of epidermal lipids; and Cistus incanus to strengthen the reduced antioxidative defence system found in between triclosan and cancer mature skin, neutralising reactive oxygen esearchers at the University of California San Diego School of Medicine species, which further damage the skin’s (UCSD) have discovered a link between triclosan and cancer in mice. They delicate barrier. R say the substance could cause liver toxicity in humans. A double-blind, placebo-controlled Triclosan is a common ingredient in antibacterial handwashes, as well as and randomised in-vivo study by Rahn toothpaste, body wash and other common personal care items. found that application of Reforcyl led to The researchers said they were shocked by their findings. “It’s not a direct enhanced cellular cohesion in the stratum carcinogen, it’s a tumour promotor,” said Robert Tukey, Professor of Chemistry, corneum and substantial barrier repair Biochemistry and Pharmacology at UCSD, and the author of the study. after skin damage. In the study, Triclosan caused existing liver tumours to grow bigger. Mice Rahn claims that this improvement exposed to the substance developed more and bigger tumours, and got them in barrier strength is mainly due to more often than the control test group. Reforcyl’s ability to activate epidermal The test subjects exposed to triclosan also developed liver problems. lipid synthesis. Although the mice were subjected to concentrations well over 100 times more powerful than would be found in personal care and hygiene products, Tukey still Essentra opens Wales facility affirmed that he does not use products containing triclosan. Packaging provider Essentra has opened “We don’t see small tumours,” he said. “We see very full blown tumorigenesis. a purpose-built labels manufacturing It’s on the extreme end of a tumour promoter and a very rapid one.” facility in Newport, Wales. This provides a 52,000sqft facility from which to meet the growing Biles Inc designs packaging demands of existing and new business across its target end markets. The facility is the latest investment for Marionnaud body care by Essentra after recently announcing or its new bath and body care collection launching this month, French beauty its plans to acquire Clondalkin Group’s retailer Marionnaud chose London-based design consultancy Biles Inc to Specialist Packaging Division for around F design the packaging. US$455m. Asked to develop and visually express the notion of ‘collection’ in the packaging, The new site has gained the triple Biles Inc took inspiration from the fragrance numbers assigned by Marionnaud to each certification of ISO 9001, ISO 14001 and scent, giving a subtle nod to classic Parisian perfume packaging. OHSAS as well as the BRC/IoP global Driven by the use of fretwork and filigree found on Art Nouveau bottles, the agency standard for packaging and packaging used embossing and frosting to create patterns on the boxes and jars. materials. Biles Inc also created bespoke bottle shapes derived from vintage ‘hip flask’ style The new facility was officially perfume bottles. The project included naming, graphics and structural design. opened by Essentra Chairman Jeff Harris Creative Director of Biles Inc Anthony Biles said: “This was a unique opportunity and Chief Executive Colin Day in front to create a flagship range for a large beauty retailer, working closely with the client to of employees and Economy Minister achieve a sweet spot where the packaging would appeal to many different consumer Edwina Hart of the Welsh Government, sensibilities country by country.” which supported the investment with The collection includes shower cream, body lotion, body scrub and bath oil. £290,000 of business finance. The site currently employs 66 people and has plans for further expansion as The oil is expeller-pressed and nutritive benefits of tomato within part of its growth ambitions. refined, originates from China and has beauty and personal care products, a shelf life of 1.5 years. according to Natural Sourcing. Natural Sourcing offers tomato Tomatoes have been found to be Other properties of the oil include seed oil for personal care rich in essential fatty acids, carotenes, light viscosity, quick absorption and a Natural ingredients company Natural antioxidants, vitamins, minerals and mild, slightly spicy aroma. It is suitable Sourcing is now offering cold pressed phytosterols, along with other important for dry, oily and combination skins. tomato seed oil within its growing line nutrients that play a role in skin health. The company suggests applications of specialty oils for use in personal care As a stable ingredient, tomato seed including anti-wrinkle serums, products product formulations. oil is deemed ideal for incorporating the for brittle hair and lip care products.

7 • CosmeticNews Weekly No623/December 1 2014 • www.cosmeticsbusiness.com Retail

carefully review the ingredients in each product to ensure they are fresh, healthy Douglas pays with Yapital app and true, which is our company's overall philosophy. Understanding every erman retailer Douglas has introduced a new way for consumers to pay ingredient is essential to your overall for their products. Shoppers can now scan a QR code from a payment health and the performance of G terminal using the Yapital app, then confirm the amount with one click. the product.” In 2015, Douglas also plans to allow consumers to use the Yapital app to pay online, by scanning the QR code during online checkout or by entering their Eye of Horus joins BeautyBay Yapital credentials online. Nicholas Denissen, Group Director of E-Commerce Australian colour cosmetics brand Eye at Douglas, said: “At Douglas, the customers’ shopping experience is paramount. of Horus is now offering its full range of Our customers know that they will get a first-class range of products, products through online retailer professional and friendly advice, as well as exceptional service at Douglas stores. BeautyBay, making the brand available in Yapital completes this superb shopping experience with a modern, fast and the UK and the rest of Europe. simple payment process.” Holly Spierings, Creative Director of Niels Lohmüller, Executive Vice President of Business Development at Yapital, Eye of Horus, commented: "We are added: “We are very excited about the launch in Douglas stores. Just in time for excited to launch the brand on a global the year-end shopping at one of the leading German perfumery chains, Yapital scale with international online retailer can prove again how easy it is to shop with your smartphone. Yapital is not only BeautyBay. We can now service our loyal safe and fast, it also offers additional benefits such as a transaction history and international customers with top the ability to send and receive money.” customer service throughout the UK and EU efficiently and grow the brand by aligning with this leading online Laox targets tourists in Tokyo beauty store.” Eye of Horus’ range of eye make-up hinese-owned retailer of electronics and duty-free goods in Japan, Laox, products – including mascaras, liquid will open a large store in central Tokyo next June to cater for tourists liners and coloured pencils – are based C visiting from China and elsewhere. on ancient Egyptian formulas and The store, in Tokyo’s Shinjuku district, is expected to carry 40,000-50,000 ingredients, such as ricebran, carnauba, products, including cosmetics. It is expected to have about 2,100sqm of floor candelilla and jojoba waxes, and space, making it one of Laox’s largest stores. Complete with eating and resting almond, moringa and sesame oils. areas, the place will be a model for a new type of duty-free shop where customers can relax, said Laox President Luo Yiwen. Sephora to open doors in Australia As the numbers of Chinese tourists have soared, Laox has stepped up the Beauty retail giant Sephora is due to expansion of its network. It opened a large store in Tokyo’s Ginza district last open its first store in Australia on November and a further seven new stores this year. A further ten are planned for 5 December. next year. The 800sqm store, located at the Laox anticipates that tourists visiting Japan will come to its stores to take Westfield Shopping Centre in Sydney’s advantage of a weak yen. About 150 stores are also planned for China itself. Pitt Street Mall will house what is Suning Appliance’s investment arm holds 51% of ordinary shares issued by thought to be the largest collection of Laox while a Suning affiliate holds an additional 14.3% stake. beauty and personal care products Around 1.79 million Chinese visitors arrived in Japan this year from January- in the country under one roof. September, a jump of around 80% compared with last year. The store will join fashion brand Every year, the number of Chinese nationals travelling abroad is increasing retailers in the mall including Zara, by roughly 20%, with the figure now up at around 100 million a year. Uniqlo, H&M and Forever 21; it is taking over a former Esprit store site. A week prior to the opening, Morada Pure opens in Florida Keys products that are all made in the US, Sephora began handing out ‘Sephora Skin care retailer Morada Pure has carries a variety of products for different Survival Kits’ to drum up interest in the opened a bricks and mortar store in skin types, as well as Morada Pure’s own launch. Ahead of the launch – and a Islamorada, Florida Keys. brand, which comprises 100% organic teaser of things to come – the retailer The store, located at 81681 Old liquid castile soaps. The store has an confirmed it will be stocking Marc Jacobs Highway in Islamorada’s Arts District, exclusive soap refill programme, which Beauty, Tarte, Make Up For Ever, Kat Von features all-natural, non-toxic, and helps to reduce plastic waste. D and Formula X, among other brands. cruelty-free skin care and beauty Morada Pure founder Tiffany Minock LVMH-owned Sephora currently operates products. The store, curated with said: “We have taken the time to around 1900 stores in 29 countries.

8 • CosmeticNews Weekly No623/December 1 2014 • www.cosmeticsbusiness.com Products

Mary-Kate and Ashley enter colour The Olsen twins, Ashley and Mary-Kate, have launched into the make-up market Clinique covers and conceals with a lipgloss designed to accompany their fashion label Elizabeth and James. kin care and colour brand Clinique has launched a new 2-in-1 foundation There is only one colour – a nude and concealer product that features an applicator inside the bottle. The shade called Nirvana, which has a vanilla Snew 2-in-1 Beyond Perfecting Foundation + Concealer aims to provide full scent. It comes in a 5ml transparent coverage without any heaviness or cakiness. The formula comes inside a bottle square tube with a gold cylindrical cap. with a doe-foot applicator, which is designed to be removed from the bottle just The twins launched the first Nirvana once for a full face of make-up. Users are recommended to dot the applicator products in 2013 – two perfumes called around the face before blending in. Nirvana Black and Nirvana White. The The 12-hour formula contains gels and polymers that give the foundation new lipgloss is currently available only flexibility. Because of this, users do not need to rush when blending in the as part of a box set accompanied by foundation. The foundation-concealer also features capsular shell technology, either Nirvana White or Nirvana Black, which facilitates the release of moisture when skin becomes dry or oil-control costing $29 from Sephora, as a limited mechanisms when skin becomes greasy. edition. The fragrance comes in a 10ml Florrie White, Clinique UK Colour Artist, said: “The application of your rollerball version, which normally costs foundation is equally as important as the texture and shade. The unique applicator $22 on its own. controls how much foundation you are applying and can be used to pin-point any It is understood that the twins have areas that may need more coverage, for example around the nose, under the eyes no plans to produce more colour make- and any blemishes. I find the product blends so easily into the skin, it’s like you are up and that the lipgloss is not a tester air-brushing away all imperfections.” The product is available in 20 shades and is for a future collection. Elizabeth and priced at £25. James is named after the twins’ siblings. Urban Decay goes on the run Victorinox debuts eLLa scent The latest addition to Urban Decay’s Naked line of colour cosmetics products wiss army knife manufacturer Victorinox has launched a women’s fragrance, is Naked On the Run: a limited edition eLLa, inspired by ‘wanderlust’, according to the company. The 75ml all-in-one palette. Sfragrance comes in an EDT concentration and has head notes of kumquat, The palette contains six new shades fig leaves and lychee; heart notes of ginger, osmanthus and tuberose; and base of eyeshadow (Dive, Fix, Resist, Dare, notes of vanilla, amber and rosewood. Stun and 50/50), one bronzer and blush. The clear glass bottle features a pink and silver actuator and a pink, textured There is also a full-size Naked Ultra wrap, which contains a mirror that flips out like the lens cap on a camera. There Nourishing Lipgloss in new shade Sesso is also a pink carry strap like those found on cameras. The fragrance’s outer and a travel-size 24/7 Glide-On Eye packaging features a pink, flowered box. Pencil in new shade Stag, plus a travel- Victorinox is publicising the fragrance with the Maply app for Android. size Perversion Mascara. Contributors are asked to take images of an ‘eLLa walk’ – a short walk that others The shades have been selected to might enjoy – around a city of their choice and post them on Instagram. The work perfectly together and make it company previewed the fragrance in September during Zurich’s Pink Ribbon easy to create a range of looks. charity walk in support of breast cancer. Each Eyeshadow features the The fragrance is available from Victorinox bricks and mortar stores in Geneva, brand’s Pigment Infusion System, “the Zurich, Brunnen and at Zurich Airport. Pricing has not been announced, but the proprietary blend of ingredients that company’s other fragrances retail at about £25. gives every shade its velvety texture, rich colour, serious staying power and blendability”. Penhaligon’s thinks of spring juniper, violet leaf absolute, spearmint, Artwork on the palette’s highly Fragrance brand Penhaligon’s is due to aldehydes, blackcurrant and clementine; metallised rose-gold casing is in rich launch a new scent Ostara for spring 2015. heart notes of hyacinth, hawthorn, beeswax brown tones to reflect the shades The new solar floral scent is inspired and cyclamen; and base notes of benzoin, inside, while it is embossed with ‘Naked by the daffodil, although it does not vanilla, styrax, amber and white woods. On the Run’ in a bold metallic font. contain any notes of the flower; it is The launch was accompanied by an Naked On the Run is priced at £37 meant to be a modern interpretation illustration of the fragrance created by and is available from 20 November from from ‘bulb to bud to bloom’. The scent artist Melissa Bailey. The fragrance is Urban Decay’s website and nationwide was created by Master Perfumer Bertrand available in 50ml and 100ml format for from 4 December. Duchaufour and contains top notes of £65 and £85 respectively.

9 • CosmeticNews Weekly No623/December 1 2014• www.cosmeticsbusiness.com Products

Estée Lauder. Colour products followed in 2010 with the Private Blend Lip Color Clinique brings The Nutcracker Collection. The company is now growing to life with new collection at around 35% per year. or the Christmas season, Clinique is due to release a make-up collection REN takes a shot at firming inspired by Tchaikovsky’s ballet, The Nutcracker. The collection is inspired New from REN is Instant Firming Beauty Fby the costumes worn by the American Ballet Theatre’s production. Shot, a gel-serum designed to instantly The collection includes The Nutcracker Act I Compact ($36), evoking the Dance firm, lift and plump the skin in order to of the Snowflakes. This comprises the Snowflake Suite eye shadow quad in soft leave it looking smoother, tighter and pinks and darks, a light pink Blushing Blush Powder Blush in Plié Pink, and a more youthful. double-ended eyeshadow brush and a blusher brush. The formula is said to include a ‘liquid Meanwhile, The Nutcracker Act II Compact ($36) evokes the land of the Sugar matrix’ of phycocolloids and two different Plum Fairy. It includes the Sugar Plum Suite eye shadow quad in shades of plum, hyaluronans to firm and remodel the skin shimmer white and silver, a flushed pink shade of Blushing Blush Powder Blush over time. Hyaluronan 1 acts as a cell called Tutu Pink and the same two brushes. There is also The Nutcracker Blended messenger focused on improving cell Face Powder in Snowflake Dreams ($24), a pink sparkling powder for use on the cohesion, leading to an instant tightening shoulders, neck and chest, and Chubby Stick Baby Tint Moisturizing Lip Colour and lifting effect; while hyaluronan Balm ($17), with mango butter, shea butter and antioxidants. The latter comprises 2 works in conjunction with dermal two shades: Budding Blossom to complement the Act I compact and Flowering fibroblasts to boost elastin synthesis Freesia to complement the Act II compact. The products are available now. and improve long-term skin firmness, according to the brand. Suitable for all skin types, it is Arden rolls out new launches recommended that two or three drops of the serum are applied onto clean skin, lizabeth Arden has launched a new anti-ageing product and is due to bring followed up by moisturiser. out two others in 2015. Already retailing through Boots is Prevage Anti- Instant Firming Beauty Shot is priced EAging Neck and Décolleté Firm and Repair Cream (£85), which aims to treat at £36 for 30ml and will be available from ageing beyond the jawline. It is based around the antioxidant Idebenone and February 2015. contains a blend of four tightening polymers to form a film on the skin’s surface and provide a lifting effect. The cream will roll out nationwide in March 2015. Ciaté takes gel nails back home Arden is also launching Flawless Finish Perfectly Satin 24HR Makeup SPF 15 UK nail brand Ciaté is launching its own (£29) in January, a medium to full coverage foundation with a matte finish. In a version of an at-home gel nail system, study, 90% of testers reported their skin looked perfected and mattified after 24 called Geltox. hours. The brand claimed this is due to long wear polymers, while plankton extract Designed to allow customers to helps control shine. The foundation comes in ten shades. create an extreme gloss finish at home – Finally, Beautiful Color Moisturizing Lipstick: Matte (£21), also due to launch in similar to an in-salon application of gel January, is a velvety, matte, pigment-rich colour in a moisturising formula. It uses polish – the Geltox system is centered flexible satin-pigments in an emollient protective film for a comfortable, suede-like around the Geltox top coat, which can finish. A fade-resist complex keeps colour true while mango, shea and murumuru be applied on top of any other polish butters infuse lips with conditioning oils. The lipstick is available in five shades to extend wear and provide a high-shine, including Raspberry and Nude. anti-fade finish. The kit contains one bottle of Geltox top coat, an LED lamp and power plug, Tom Ford launches Lips & Boys cost u33, are enriched with soy extract, one bottle of Geltox Cleanser, a hoof Tom Ford is due to launch Lips & Boys, a murumuru butter and oil of chamomile. stick and a buffer block. collection of 50 mini lipsticks this month. The 50 shades are named after men Application starts with cleaning the The collection will be available via a who have been influential in Ford’s life, nail with Geltox Cleanser, followed by a tight selection of 100 doors worldwide, such as James, Henry and Francesco. The layer of base coat. Next, nails are painted on the Tom Ford website for one day only range is packaged in elegant black and with the polish of choice and allowed to and through 200 Tom Ford points of sale. gold square tubes with gold caps. dry completely, then sealed with an even The products will be rolled out to the rest Ford, who has a firm presence in coat of Geltox top coat before being of the world in February. men’s and women’s fashion, jewellery and placed under the LED lamp to cure for The mini format is designed to fit accessories, entered the beauty market in 60 seconds. into the smaller handbags that Ford says 2005 when he left Gucci Group and The Geltox system kit costs £99 and women now carry. The lipsticks, which announced a beauty collaboration with launches this month.

10 • CosmeticNews Weekly No623/December 1 2014 • www.cosmeticsbusiness.com New media & marketing

TOP TWEETS ON THE STREET Mapping apps aid shoppers We track the latest beauty n the run-up to Christmas, smartphones could pose the most valuable news in 140 characters shopping tool in a consumer’s arsenal – and not just for online sales. Today, a I number of apps exist in the US that can be used by retailers to guide shoppers around their stores and alert them to deals that may otherwise go unnoticed. @chemistscorner Google Maps is at the head of the pack with its inside mapping feature, The future of cosmetics? Bathing without making it “almost impossible to get lost in malls”, according to Hiawatha Bray water. ted.com/talks/ludwick_marishane from The Boston Globe. While Apple’s iBeacon technology has only been adopted by _a_bath_without_water … a few retailers, it is proving useful for those who want to publicise cut-price deals; shoppers must first download an iBeacon compatible app such as Swirl. @InHisClothes In addition, Bray noted the benefit of retailers that have their own A Potential Ban on Animal Testing for in-store navigation apps. Walmart and Target, which sell cosmetics and personal Cosmetics in the U.S. Could be Coming care products, both boast their own in-store apps which, among other features, ... - One Green… goo.gl/fb/EGAAS9 guide shoppers to the exact aisles for products they are searching for.

@SkinsMatter Decoding ingredients list: fascinating Revlon rekindles connections report from earlier this year by @healthjourno: skinsmatter.com/ eauty giant Revlon has announced the relaunch of its brand with the release eczema_and_ski… #natural #organic of the tagline Revlon Love Is On – the first tagline for the company in over B a decade. @Cosmetic_Info Revlon Love Is On is said to be more than a marketing campaign; the company Fact: Under Federal Law, the FDA has hopes it will help the brand connect with people around the world on an clear legal and regulatory authority over “emotional level”. cosmetics and personal care products The name plays off the letters in Revlon, with ‘love’ and ‘on’ appearing within the goo.gl/B8NWtU brand’s name. Revlon President and Chief Executive Officer Lorenzo Delpani said: “The idea for Love Is On grew from our quest to find a universally inspiring emotion. @BeautyByGeeks Love is by far the most powerful and most positive. It is very important for us to From shampoos to #skincare products, evoke positivity with our new brand cause.” citric acid is found in many cosmetics! Love Is On will be incoporated into Revlon’s marketing strategy across all of its See the #science behind it’s properties: global markets. The concept will also be aired via a television and digital buff.ly/1ESM5iG advertisement set to a new recording of Addicted to Love. Television, print and digital advertising will feature brand ambassadors Halle Berry, Emma Stone and Olivia Wilde. @IfopBeauty To tie in with the launch, Revlon also unveiled an interactive billboard in New York #Cosmetics Firms Look City’s Time Square, called Global Love Beacon. The billboard will allow members of Good in Unattractive Market ow.ly/EaJwf the public to record their own heartfelt moments via a camera, at 1500 Broadway at the corner of the 43rd Street above the Broadway Pedestrian Plaza. People can @GlobeStyle also submit photos or messages to feature on the billboard by using the Salt, coffee, saffron: Why the latest hashtag #LOVEISON. perfume ingredients read like a grocery list tgam.ca/EG5K MAC launches model search @calvertjournal olour cosmetics brand MAC has launched a new campaign that will see five In case you missed our brief history of consumers selected as the faces of its 2015 fall colour collection. The Soviet perfume and cosmetics, here it is CMACnificent Me campaign invites consumers to submit a photo and a mantra on the @GuardianNewEast! theguardian... of 140 words or less that speaks to them on a personal level. When submitting their mantra, entrants have the option to customise its look @beautyscientist visually to reflect their style. Entrants are also asked to submit a 100-word write-up Are Organic Accreditations For Personal about what makes them ‘MACnificent’ and why. The contest is running on Care Products Relevant In A World That macnificentme.com and will close on 5 December. Is Getting Hotter And More Crowded? The winners will be flown to New York in February 2015 for the photoshoot, while ow.ly/EyYHo the final images will be revealed in October 2015.

11 • CosmeticNews Weekly No623/December 1 2014 • www.cosmeticsbusiness.com Looking ahead

3-4 DECEMBER 14-16 APRIL MAKEUP IN SAO PAULO IN-COSMETICS SPOTLIGHT Venue: São Paulo, Brazil BARCELONA 2015 Email: contact@makeup Venue: Barcelona, Spain -in-saopaulo.com Email: [email protected] The shaving market: time to www.makeup-in-saopaulo.com www.in-cosmetics.com look through a different lens 10-11 DECEMBER 16-18 APRIL he men’s shaving and hair removal products category COSMEETING BUSINESS INTERCHARM showed major declines in sales recently, down u90m in MEETINGS MIDDLE EAST PROFESSIONAL 2015 Tthe year to March 2014, according to an IRI report. Venue: Abu-Dhabi, UAE Venue: Moscow, Russia However, Bridgethorne, a customer, category and shopper Email: [email protected] Email: [email protected] management specialist, states that the poor performance www.me.cosmeeting.com www.intercharm.ru/en could reveal opportunities for businesses – and other sub- categories within male grooming – to thrive. 15-16 JANUARY 19-21 MAY The decline in men’s shaving and hair removal products COSMETAGORA 2015 CHINA BEAUTY EXPO 2015 has been put largely down to the recent trend for facial hair Venue: Paris, France Venue: Shanghai, China championed by celebrities such as Ryan Gosling, Bradley Email: [email protected] Email: infos@beyondbeauty Cooper and David Beckham. However, Bridgethorne has noted www.cosmetagora.com events.com that the change in grooming habits could hold the key to category growth elsewhere. 4-5 FEBRUARY 9-10 JUNE “The report and the celebrity angle may make a good PCD CONGRESS 2015 SUN PROTECTION soundbite but we shouldn’t forget that the market for men’s Venue: Paris, France CONFERENCE shaving and grooming was still worth £2.2bn across the EU Email: [email protected] Venue: London, UK during this period,” said Bridgethorne co-founder, John www.pcd-congress.com Email: [email protected] Nevens on the recent market decline. He added: “Moreover, nobody can seriously be suggesting 4-5 FEBRUARY 15-16 JUNE that, while there is a current trend for facial hair, categories AEROSOL & DISPENSING IN-COSMETICS KOREA like shaving foams and gels or razors and blades are in long FORUM Venue: Seoul, Korea term or terminal decline.” Venue: Paris, France Email: dijana.pejovic Recognising opportunity elsewhere, Nevens said: “One www.aerosol-forum.com @reedexpo.co.uk person’s crisis is another person’s opportunity and this www.reedexpo.com current trend presents a growth possibility for niche products 25-26 FEBRUARY in the category like beard oil, trimmers and moustache wax.” PACKAGING 16-17 SEPTEMBER Nevens added that suppliers should be alert to such INNOVATIONS 2015 MAKEUP IN NEW YORK 2015 trends and have plans already in place to demonstrate to Venue: Birmingham, UK Venue: New York, US retailers that they can achieve category growth or offset the www.easyfairs.com Email: contact@makeup decline in some category areas by approaching their category -in-newyork.com from a different angle. 12-14 MARCH An example of a brand that is doing just that is Remington, PCHi 2015 15-16 JUNE which launched a week-long, six-city tour across the US called Venue: Guangdong, China IN-COSMETICS BRASIL 2015 Let It Grow. The tour supports the trend for facial hair and the Email: [email protected] Venue: Sao Paulo, Brazil brand is set to host local beard and moustache events to www.pchi-china.com Email: [email protected] promote its range of beard trimmers. www.in-cosmeticsbrasil.com Trends like this, said Nevens, are a perfect opportunity for 20-23 MARCH suppliers of relevant products to demonstrate how they can COSMOPROF 21-24 OCTOBER grow a category’s total revenue through alternative category BOLOGNA 2015 INTERCHARM 2015 definitions. Looking at a category based upon shopper need Venue: Bologna, Italy Venue: Moscow, Russia and insight, not just upon what is currently in the market or Email: [email protected] Email: [email protected] can be manufactured. www.cosmoprof.com www.intercharm.ru/en “The upshot of this approach will not only be to provide consumers and shoppers with a range of initiatives to suit 24-25 MARCH 13-14 JUNE 2016 their needs but it will enhance category longevity, supplier MAKING COSMETICS UK 2015 WORLD PERFUMERY credibility and greater levels of growth for all those who Venue: Coventry, UK CONGRESS 2016 embrace it,” Nevens concluded. Email: [email protected] Venue: Miami, Florida Lucy Copp, London www.making-cosmetics.com wpc.perfumerflavorist.com

12 • CosmeticNews Weekly No623/December 1 2014 • www.cosmeticsbusiness.com