KEVIN C. CONROY https://www.linkedin.com/in/kcconroy 134 Lighthouse Mall (917) 439-6028 Marina del Rey, CA 90292 [email protected] ______
Executive Summary
Award-winning media and technology innovator, board member, advisor, and entrepreneur, consistently at the leading edge and focused on the intersection of media, technology, and data, making significant breakthroughs impacting the future growth of entertainment, music, and sports. Held a range of global, operational, strategic, entrepreneurial, and intrapreneurial roles for major media and entertainment corporations including CBS, Fox, Bertelsmann, AOL, Univision, and MGM, managing P&L’s in excess of a billion dollars. Honored at Broadcasting & Cable’s Annual Technology Leadership Awards, recognized by Broadcasting & Cable as a Digital All-Star, on CableFAX’s Digital Hot List, lauded as one of Digital Media Wire’s “25 Executives to Watch,” and awarded membership in the CDO Club Hall of Fame.
Professional Experience
Metro-Goldwyn-Mayer, Inc. 2016-2017 President, Digital and New Platforms
Led all initiatives for new and emerging platforms. Led the charge to develop and broaden the studio’s short-form digital content and developed new formats for new platforms, utilizing MGM’s vast catalogue as well as originally scripted content, beginning with the first new originally scripted Stargate content in 10 years. http://variety.com/2017/tv/news/stargate-revival-origins-new-digital-show-1202501988/ Developed partnerships with major content brands for virtual and augmented reality experiences, which included investments in the leading entertainment and gaming VR and location-based entertainment companies, Dreamscape and Survios. Was a strategic member of the team that developed the company's OTT efforts in the areas of faith-based and entertainment verticals, including Lightworkers Media and Stargate Command. http://www.broadcastingcable.com/news/currency/downey-burnett-mgm-launch-uplifting-video-site/168901 http://www.latimes.com/business/hollywood/la-fi-ct-mgm-lightworkers-downey-20170926-story.html
Univision Communications, Inc., New York, NY 2009-2016 Senior Leadership roles: Chief Strategy & Data Officer President of Digital, President of Enterprise Development Head of Corporate Marketing, Research and Insights Teams
Led strategy board efforts to identify priority growth initiatives and developed UCI’s Big Data Strategy, centering on the creation of a Unique Identifier (UI). Managed all strategic and operational aspects of digital for the company enterprise-wide and grew net revenue more than 400% to $171M and EBITDA more than 600% to $57M. Led the growth of Enterprise Development to $50M in revenue and $35M in EBITDA in less than 4 years. Built a portfolio of financial, health care, mobile, and experiential consumer products and services designed to empower the U.S. Hispanic community, including branded pre-paid program, loyalty based credit program, discount pharmacy program, tele-health, mobile, remittance, small business, comedy festival, and extreme sports. Partnered with companies including MasterCard, Experian, and T-Mobile, delivering a 7.1% CAGR in net revenue and 39% CAGR in EBITDA. Led the development of company’s video strategy, designed video infrastructure, re-built content management system, and launched the first bilingual digital video network. https://www.youtube.com/watch?v=Ht5SRwGys1c https://youtu.be/PmkQGgUYH2c Delivered 300% of 2014 World Cup targets; achieved highest audience and engagement metrics in company history. Rebuilt team, replacing over 50 FTE's over 18 months to reflect new strategy, resulting in leanest product, tech, finance, and ops teams in the industry with best-in-class partnerships. Kevin C. Conroy, page 2
Shut down non-performing assets and centralized key functions, resulting in $10M reduction in operating expenses. Provided digital industry thought-leadership on a variety of important matters as board member of the Interactive Advertising Bureau (IAB) and Digital Content Next (DCN), and member of Executive Committees. Personally led efforts with CEO’s of Nielsen, comScore and Rentrak to significantly improve the accuracy and quality of the media measurement of U.S. Hispanics across all media platforms. Created the first UCI Tracking Study and created an online community to provide real-time research to drive programming sales, marketing, distribution, and business development decision-making.
AOL, LLC, New York, NY & Dulles, VA 2001-2009
AOL Products and Marketing 2005-2009 Executive Vice President
Managed all aspects of AOL Global Products and Marketing, responsible for over $500 million in advertising, search, and mobile revenue. Reduced operating expenses by 30% in 18 months and led the redesign and re-architecture of AOL’s products and grew audience and engagement by 79%. Led a global product team of over 1000 programmers, designers, web developers, and software engineers. Revitalized AOL’s products for the Mac and iOS platforms, including award-winning new products. Launched AOL Video and created first content/programming partnerships with major broadcast and cable networks. Launched first ever digital TV catalogue service, In2TV, and established the first distribution deal with Hulu on AOL. http://www.businessinsider.com/the-forgotten-story-of-aols-in2tv-which-helped-invent-binge-tv-way-before-netflix- 2018-3 Directed company-wide marketing activities, including partnership with Google and AOL campaigns, managing a monthly inventory of over 1 billion impressions.
AOL Broadband 2003-2004 Executive Vice President, Chief Operating Officer
Managed all aspects of AOL Broadband business, launched the first high-speed connection online service, and grew this start-up division to more than $1 billion in revenue and membership of more than 5 million. Launched Cable and Digital Music Video On-Demand service, providing on-demand access to original programming negotiated for distribution deal with Time Warner Cable. https://www.nytimes.com/2003/02/26/business/technology-aol-offering-music-catalog-for-downloads.html Developed a set of services to grow ARPU (safety & security, PC optimization, kid’s education, photos, music, and advanced communication).
AOL Entertainment 2002-2003 Senior Vice President, General Manager
Developed and directed AOL’s entertainment offerings for games, movies, music, radio, sports, and television.
AOL Music 2001-2002 Senior Vice President, General Manager
Built and launched AOL Radio, leveraging AOL’s Spinner Radio and then partnered with CBS Radio to create the largest online radio platform in the world. Created original programming franchises (AOL Sessions, etc.) to build audience, differentiate experience, drive contextual commerce, and attract sponsor and advertising revenue. Launched first .99 cent downloads in partnership with major music labels. Launched the first generation of Pandora (then called Savage Beast) on AOL Music as song search engine. AOL Music won the first annual MidemNet Innovation Award.
Kevin C. Conroy, page 3
BMG Entertainment, New York, NY 1995-2001 Chief Marketing Officer and President, New Technology
Defined and developed worldwide strategies for $4.7 billion music and entertainment company operating in 54 countries. Led the development of all new, emerging technologies/multimedia including e-commerce and digital distribution. Identified and created strategic alliances, directed and co-marketed partnerships to expand the company's core business assets and increase sales. (Partners included AOL, American Airlines, American Express, AT&T, Disney, Intel, Microsoft, Sundance, Starbucks, Visa, and Yahoo.) http://adage.com/article/news/marketing-100-bmg-entertainment-kevin-conroy/65279/ Launched the first version of Real Audio and A2B music (ATT Labs). Negotiated and launched a joint-venture with Universal Records creating the first content & commerce model (GetMusic). Negotiated and launched BMG’s participation the industry’s first music subscription service (MusicNet).
CBS/FOX VIDEO, New York, New York 1991-1995 Vice President, Marketing
Overall management responsibility for non-theatrical, professional and college sports & fitness video business in North America and nine international territories. Managed licensing/joint venture agreements with the NBA, NFL, NHL, NCAA, CBS Sports, NBC Sports, ABC Sports, and major celebrities. Negotiated distribution, sponsorship, and cross-promotion agreements with a number of retailers and consumer products companies including Reebok, Nike, Wheaties, and Bausch & Lomb.
LEONARD MONAHAN INC., Providence, RI 1984-1991 Vice President, Management Supervisor
Managed new business efforts and client relationships for leading creative boutique ad agency.
Publications
Broadcasting & Cable: “Audience Measurement Should Be About Total Audience, Total Reach and Total Engagement” http://www.broadcastingcable.com/blog/bc-beat/guest-post-audience-measurement-should-be-about-total-audience-total- reach-and-total-engagement/138439
AdAge: “Ad Blocking: A Problem in Need of a Creative Solution” http://adage.com/article/digitalnext/ad-blocking-a-problem-a-creative-solution/299686/
Industry Presence
Widely interviewed and featured in major consumer and business media (Wall Street Journal, New York Times, USA Today, Washington Post, AdAge, Adweek, Brand Weekly, ABC, CBS, FOX, NBC, and CNN). Named in Bain Capital Report as a member of the CDO Club Hall of Fame (page 4, #33): http://cdoclub.com/cdo2ceo
Speak regularly at events and conferences worldwide. (Fortune Brainstorm Tech event, “Who is Watching TV,” NATPE – Keynote, SXSW Interactive Keynote, Comscore | Rentrak 2016 Leadership Summit, Variety Tech and Entertainment Conference, Advertising Week – Nielsen panel: Big Bang Video, Digital Hollywood Entertainment and Technology summit, NextTV Summit).
Kevin C. Conroy, page 4
Education and Interests
Bowdoin College, Brunswick, ME, B.A., Government and Legal Studies
Institute of European Studies, Vienna, Austria
Interests: Cycling, golf, hiking, scuba diving, skiing, and tennis
Affiliations Board of Directors, Sotheby’s - @Sothebys http://www.sothebys.com Advisor:
Adverator - @TeamAdverator http://www.adverator.com
BingeGiving - @BingeGiving http://www.bingegiving.com
Channel Factory - @Channel_Factory http://www.channel_factory.com
Dreamscape Immersive - @DreamImmersive http://www.dreamscapeimmersive.com
Eleven James - @elevenjames http://www.elevenjames.com
Joox Music - @JOOXit http://www.jooxmusic.com
Kiswe - @KisweApp http://www.kiswe.com
Madison Dearborn Partners http://www.mdcp.com
Mitu - @wearemitu http://www.wearemitu.com
Perfect Sense - @PerfectSenseDig http://www.perfectsensedigital.com
Photo Butler - @PhotoButlerApp http://www.photobutler.com
Pongalo - @Pongalo http://www.pongalo.com
Snap+Style - @SnapAndStyleApp http://www.snapandstyle.com
Trivver - @TrivverInc http://www.trivver.com
Vaudeville Ventures - @VVideas http://www.vaudevilleventures.com