ALL RUNNERS ARE BEAUTIFUL SUMMARY OF ACTIVITIES 2019 WELCOME WORD This is an amazing time to be in the Czech Republic. A historic time. Because 30 years ago, the Czechs took part in what the world has come to know as the Velvet Revolution. And we are celebrating that quiet but relentless form of resistence. And the embracing of democracy. It so happens that the Prague International Marathon CONTENT was started right around the same time. And what Vaclav Havel and others did for a nation, we are trying 2–3 Introduction to do for the sport of running. We are trying to liberate 4–13 Where we stand now it. To open the doors to mass participation. 14–15 What we want to reach To democratize it. 16–31 RunCzech projects 32–35 Where you can meet us We march under a banner that reads, ALL RUNNERS ARE BEAUTIFUL. Our way of saying to the world that, 36–42 Thanks to our partners no matter your nationality, your color, your beliefs or your ability, you are welcome here. You are a part of something that transcends borders and ideology. That’s why we stage races that anyone can take part in, from family fun runs to an ultra-marathon. Races through city streets or winding down beautiful country trails. If you run to support a good cause, chances are we do, too. Social. Environmental. Educational. For more than 25 years, our mission was to make the Czech Republic a happier, healthier place. And we have. Now, in some of the most turbulent times the planet has seen since our Velvet Revolution, we’d like to see if the sport of running can bring the people of the world a little closer together. We think it can. And we hope you do, too. Gratefully and sincerely, Carlo Capalbo President of the RunCzech Organizing Committee World Athletics / IAAF Road Running Commission Chairman 2 ALL RUNNERS ARE BEAUTIFUL We aim to use our resources, our experience and our celebrity to preach the value of running. To vastly expand the number of people who consider themselves runners. To cultivate a new class of elite athletes. And to become more active in preserving a healthy environment, making the world more conducive to running for everyone. Furthermore, we aim to make running events more than just opportunities to test your strength and your stamina. We are viewing them—and promoting them—as places to demonstrate that people of different backgrounds, nationalities, color and ability can come together in peace. To put aside our differences, and to celebrate together. Prague International Marathon, spol. s r.o. Tempo Team Prague s.r.o. Juniorský maratonský klub, z.s. SuperHalfs s. r. o. Františka Křížka 461/11, 170 00 Praha 7 E-mail: [email protected] | Tel: +420 224 919 209 Napoli Running s.r.l. Via Caracciolo 15, 80121 Naples, Italy E-mail: [email protected] www.napolirunning.com www.runczech.com 3 where we stand now RUNCZECH RACES 2019 RUNCZECH 4 where we stand now SEASON HIGHLIGHTS 452 989 95 129 191 115 PEOPLE ENGAGED RUNNERS AT START SATISFIED RUNCZECH IN RUNCZECH EVENTS LINES OF OUR EVENTS EXPO VISITORS 278 18 286 4 574 ELITE ATHLETES FAMILY RUN FIRST-TIME PARTICIPANTS PARTICIPANTS 66 428 3 504 5 693 ACTIVE PEOPLE TREES PLANTED B2B GUESTS IN RUNNING MALL & ENERGY AT WORK PROGRAM CZECH REPUBLIC 6 ITALY KENYA 6 485 RUNCZECH JAPAN INDISPENSABLE REPRESENTATIVES CHINA VOLUNTEERS AROUND THE WORLD USA 30 950 10 104 25 259 PEOPLE INVOLVED RUNNERS SATISFIED EXPO IN NAPOLI RUNNING EVENTS AT START LINES VISITORS NAPOLI RUNNING OF OUR EVENTS 5 RUNCZECH RACES 2019 Mattoni Karlovy Vary Half Marathon 18 May 2019 63 % 37 % 7 023 runners (4 009 competitive + 3 014 non-competitive) Sportisimo Prague Half Marathon 67 % 6 April 2019 33 % 11 815 runners (competitive) Volkswagen Prague Marathon 5 May 2019 76 % 15 075 runners 24 % (9 849 competitive + 5 226 non-competitive) 56 % 44 % O2 Prague Relay 25-26-27 June 2019 10 212 runners (9 780 competitive + 432 non-competitive) 45 % 55 % Birell Prague Grand Prix 7 September 2019 9 748 runners (7 127 – 10K runners & 2 621 – 5K runners ) 6 Mattoni Ústí nad Labem COMPETITIVE RUNNERS BY AGE Half Marathon 18 - 34 35 - 44 45 - 64 65+ 21 September 2019 6 085 runners (3 529 competitive + 2 556 non-competitive) 38% 35% 26% 1% 64 % 36 % Mattoni COMPETITIVE RUNNERS BY GENDER Liberec Nature Run FEMALE 63 % 5 October 2019 37 % 38% 3 397 runners 62% (2 683 competitive MALE + 708 non-competitive) COMPETITIVE RUNNERS BY NATIONALITY FOREIGN RUNNERS 22% 78% CZECH RUNNERS 66 % Mattoni 34 % Olomouc Half Marathon 15 June 2019 10 078 runners (6 481 competitive + 3 597 non-competitive) 65 % Mattoni 35 % České Budějovice Half Marathon 1 June 2019 6 482 runners (3 442 competitive + 3 040 non-competitive) 7 where we stand now RUNCZECH ACTIVITIES NON-COMPETITIVE COMPETITIVE RACES RACES RUNCZECH Family Run Marathon RACING TEAM Half Marathon MATTONI FREE RUN Bambini Run SUPERHALFS Walk with Dogs 10K Race RUNNING MALL CORE RUNNING LEAGUE Junior Marathon ACTIVITIES 5K Race ENERGY AT WORK Championship Nature Run EUROHEROES Valentine’s Run Relay Race PIM KINGS AND QUEENS SPECIAL OPPORTUNITIES MOTIVATIONAL PROJECTS FOR PUBLIC EFFORTS INTERACTION WORKSHOPS • CORPORATE EVENTS • CONFERENCES EXPOS • ECO PROJECTS • SOLIDARITY PROJECTS 8 where we stand now ENGAGED PEOPLE CHARITY BROAD AUDIENCE TOURISTS INSTITUTIONS FRIENDS & FAMILIES RUNNERS PARTNERS FANS & SUPPORTERS EXPO VISITORS VOLUNTEERS RUNNERS COMMUNITY MEDIA MEDIA VIEWERS TOP 10 OCCUPATIONS IN RUNCZECH RUNNING LEAGUE 2019 9 957 7 276 5 040 3 444 3 104 TOP UNIVERSITY HEALTH IT EXECUTIVE MANAGEMENT STUDENTS CARE SPECIALISTS 2 307 1 835 1 731 1 314 1 093 TEACHERS SALES FINANCIALS ENGINEERS LAWYERS & LECTURERS REPRESENTATIVES 9 where we stand now HISTORY HIGHLIGHTS 2000 World record holder Brazilian Ronaldo Da Costa runs marathon in Prague. 2001 Haile Gerbselassie wins Prague Grand Prix. 2004 Róbert Štefko wins third place in Prague Marathon. 2005 Olympian Stefano Baldini wins Prague Grand Prix. 2012 Atsedu Tsegay becomes fourth fastest half-marathoner ever. Jan Kreisinger’s time of 2:16:25 qualified him for the London Olympics. 2013 RunCzech Running Mall opened in Prague. 2014 Prague becomes the only city in the world with three World Athletics / IAAF Road Race Gold Labels. RunCzech Racing launched. 2015 Czech Republic becomes the holder of seven World Athletics / IAAF Road Race Gold Labels as the only country in the world. NUMBER OF RUNNERS TOTAL 1 187 112 RUNNERS IN TIME 2 2 2 4 4 4 4 2 4 4 4 4 4 37 028 37 36 368 36 490 34 819 31 683 32 480 32 32 085 32 30 512 1 29 431 30 409 29 702 28 242 27 087 27 15 958 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 10 where we stand now 2016 Eva Vrabcová Nývltová sets a new Czech record 2:30:10 at the Prague Marathon. 2017 Joyciline Jepkosgei’s 1:04:52 finish sets the world half marathon record, plus 10km, 15km and 20km splits. She bettered her 10 km world record at Prague Grand Prix with a time of 29:43. 2018 Eva Vrabcová Nývltová breaks the twenty-four year old Czech record in half marathon with time 1:11:01. EuroHeroes project starts. 2019 Prague Grand Prix – History made when two 12 NUMBER OF EVENTS women finish the 10K in under 30 minutes. SuperHalfs launched at European Running 12 Napoli Running Business Conference in Prague. 107 433 107 RUNNERS TOTAL PER YEAR 11 10 98 555 Non-competitive 8 88 255 8 85 640 8 74 585 74 69 907 69 7 6 306 61 5 52 442 52 4 627 45 41 035 30 033 Competitive YEAR 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 11 where we stand now ECONOMIC IMPACT OF RUNCZECH EVENTS RunCzech events stimulated local economies and motivated runners to explore beautiful cities. The analysis of economic impact was processed in cooperation with CzechTourism agency and KROKEM s. r. o. independent analytical company. CZECH REPUBLIC total Prague regions number of visitors 287 860 142 800 145 060 36,3 MIL € 27,2 MIL € 9,1 MIL € total economic impact 925 MIL CZK 693 MIL CZK 232 MIL CZK new permanent jobs created 447 336 111 ECONOMIC IMPACT OF NAPOLI RUNNING EVENTS The analysis of economic impact in Italy was processed proportionaly. ITALY Naples number of visitors 30 453 total economic impact 3,6 MIL € new permanent jobs created 67 12 where we stand now MEDIAL VALUE OF RUNCZECH BRAND materials race day out for runners promotions of home 3 646 482 € 3 389 074 € 1 603 480 € press TV newsletter broadcasting 577 983 € 316 568 € 236 268 € internet radio social broadcasting media 230 684 € 93 304 € 41 955 € BY MEDIA TYPES TOTAL 10 135 798 € based on 2018 research The value of paid and unpaid media was based on comparable standard Advertising Rate Card prices. Media Value for RunCzech events was assessed by OMD CZECH a.s. in collaboration with its research department, OMD RESEARCH. Several promotional items are not included due to their immeasurability: sampling, social events, press conferences, etc (Mattoni Liberec Nature Run and Napoli Running not measured). Sportisimo Prague Volkswagen Prague Mattoni Karlovy Vary Half Marathon Marathon Half Marathon 1 477 596 € 1 849 178 € 855 770 € Mattoni České Budějovice Mattoni Olomouc O2 Prague Half Marathon Half Marathon Relay 898 678 € 1 063 984 € 873 537 € Birell Prague Mattoni Ústí nad Labem other Grand Prix Half Marathon projects 1 314 453 € 835 439 € 967 163 € prepared by BY EVENTS TOTAL 10 135 798 € 13 14 what we want to reach FUTURE WHAT WE WANT TO REACH We don’t just see running as a sport.