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MWC By The Numbers 4
Overview of the Week 6 Discover What’s NEXT
Mobile is a catalyst of change and innovation. Mobile is creating the next connected device that transforms communication. Advancing the next payment system that alters commerce. Launching the next must-have Conference Programme 10 app that changes how we interact.
Mobile World Congress is the blueprint for the NEXT big innovation. Whatever is coming NEXT will likely Featured Programmes 22 be born at Mobile World Congress 2014 – either announced on stage during our Conference programme, • Partner Events showcased in our award-winning Exhibition, or conceived during one of the thousands of meetings taking place during the week. • App Developer Conferences • Forum Series If you’re a part of the mobile industry, you won’t want to miss it. Join us in Barcelona where we are • Professional Training Creating What’s NEXT. • Power Hour
The Highlights GSMA Programmes 32 • Ministerial Programme Mobile World Congress is full of opportunities! Don’t miss these highlights: • Global Mobile Awards • A world-class thought-leadership Conference featuring visionary keynotes and panel discussions (see page 10) • GSMA Seminars & NFC Experience • A cutting-edge product and technology Exhibition featuring 1,700 exhibitors (see page 37) • Networking • The world’s best venue for seeking industry opportunities, making deals, and Networking (see page 36) • App Planet, the Centre of the Mobile Apps Universe, where the mobile app community gathers to learn, network and engage with innovators (see page 27) Exhibition 37 • mPowered Industries, a new conference and exhibition programme for those in the Health, Marketing & Advertising, Media, and Travel verticals (see page 42) • And the Global Mobile Awards programme, wherewe recognise advancements and achievementsin the Sponsors & Partners 38 industry (see page 33)
mPowered Industries 42 Are you going to be at Mobile World Congress?
During the four-day event, more than 72,000 senior mobile professionals will network, showcase and exchange ideas – you can’t afford to miss it. Register today and be a part of Creating What’s NEXT. General Information 45 • Social Media • My MWC • Mobile World Live • Choose Your Pass • Registration Information
Travel Information 50 MWC By The Numbers MWC By The Numbers
4 Register today at www.mobileworldcongress.com/register For the latest information, visit www.mobileworldcongress.com 5 C Conference Exhibition Featured Programmes C Conference Exhibition Featured Programmes OVERVIEW General Information GSMA Programmes mPI General Information GSMA Programmes mPI
Fira Montjuïc, Theatre District, Mobile World Capital Barcelona09:00 - 19:00 Tuesday McCann Worldgroup 09:00 - 19:00 – 4YFN (Partner Event) Hall M1 (Partner Event) Theatre E REGISTRATION Friday - Sunday DAY 2 25 February Fira Montjuïc, Fira Montjuïc, WIPJam, DevCon and Hackathon,09:00 - 19:00 Mobile World Capital Barcelona09:00 - 19:00 Event Name Duration Location presented by WIP and GSMA Hall M5 Registration Open 07:00 - 19:00 Fira Montjuïc – 4YFN (Partner Event) Hall M1
Barcelona Airport Halls 5, 6, 7, 8 and 8.1 App Halls 5, 6, 7, 8, 8.1 Nokia Theatre District, Registration Open (Friday) 09:00 - 20:00 09:00 - 19:00 Registration Open 07:30 - 19:00 Fira Gran Via 09:00 - 19:00 Terminals 1 & 2B Planet open App Planet (App Developer Conference) Theatre B
Halls 1, 2, 3 and Professional Training session - WIPJam, DevCon and Hackathon, Fira Montjuïc, Barcelona Airport Hall 8.1, Halls 1, 2, 3 and Hall 8.1 Daily Hall 8.1 Daily 09:00 - 19:00 Registration Open (Saturday) 09:00 - 20:00 Technology Impacts on Wireless10:30 - 12:30 07:30 - 22:00 presented by WIP and GSMA Hall M5 Terminals 1 & 2B Room CC8.24 A/B Meeting Rooms open Meeting Rooms Business Models Professional Training session - Hall 8.1, Registration Open (Saturday) 09:00 - 18:00 Fira Gran Via Congress Square 10:30 - 12:30 GSMA Seminar: Managed GSMA Seminar Congress Square and Smart Homes and Digital Lifestyles Room CC8.24 A/B 11:00 - 14:00 08:00 - 19:00& Hall 4 Services Theatre Hall 4 Open Registration Open (Saturday) 09:00 - 18:00 Fira Montjuïc Professional Training session - Hall 8.1, Theatre District, 10:30 - 15:30 LTE & Backhaul Forum, Theatre District, GTI (Partner Event) – 2014 LTE 2014 Technology All-Stars Room CC8.17 A/B Barcelona Airport 12:15 - 14:30 09:00 - 12:00Theatre A presented by ZTE Theatre C TDD/FDD International Summit Registration Open (Sunday) 09:00Terminals - 22:00 1 & 2B GSMA Seminar Theatre District, Theatre District, GSMA Seminar: Personal Data 11:00Theatre - 14:30 Mobile Security Forum, 12:15 - 14:30 Dolby (Partner Event) 09:00 - 13:00 Registration Open (Sunday) 09:00 - 20:00 Fira Gran Via presented by AVG Theatre F Theatre F
Professional Training session - Hall 8.1, Registration Open (Sunday) 09:00 - 20:00 Fira Montjuïc GSMA Seminar Conference Sessions 09:00 - 18:45 Hall 4 14:00 - 16:00 GSMA Seminar: Spectrum 13:00 - 15:00 M2M Ecosystem Trends and Room CC8.24 A/B Theatre Market Dynamics C Halls 5, 6, 7, 8 and 8.1 App Halls 5, 6, 7, 8, 09:00 - 19:00 Hall 4, Fira Montjuïc, Planet open 8.1 App Planet Global Mobile Awards mPI@MWC Montjuïc Keynotes 14:00 - 17:00 14:30 - 16:30Auditorium 1 Monday Hall M5 Ceremony ECHAlliance @MWC Fira Montjuïc, 24 February Theatre District, 09:00 - 19:00Hall M8, Theatre 4 Theatre District, DAY 1 LTE & Backhaul Forum, 14:30 - 16:45 (Partner Conference) ClickSoftware (Partner Event) 15:00 - 19:00 presented by Juniper Networks Theatre C Theatre C Barcelona Airport Fira Montjuïc, Registration Open 07:00 - 16:00 EyeforTravel @MWC Terminals 1 & 2 Theatre District, 09:00 - 19:00Hall M8, Theatre 3 Mobile Security Forum, 14:30 - 16:45 (Partner Conference) Theatre District, presented by FingerQ Theatre F IBM (Partner Event) 15:00 - 19:00Theatre F Registration Open 07:00 - 20:00 Fira Gran Via Mobile Media Summit @MWC Fira Montjuïc, 09:00 - 19:00Hall M8, Theatre 2 GSMA Seminar: GSMA / GSMA Seminar (Partner Conference) GSMA Seminar 14:30 - 17:00 Multilateral Investment Theatre GSMA Seminar: Network 2020 16:00Theatre - 18:00 Registration Open 07:00 - 20:00 Fira Montjuïc Guarantee Agency Fira Montjuïc, NAB Show @MWC 09:00 - 19:00 (Partner Conference) Hall M8, Theatre 1 Hall 4, Halls 1, 2, 3 and Theatre District, Mobile World Live Keynote 18:00 - 18:45 Acision (Partner Event) 15:00 - 19:00 Auditorium 1 Halls 1, 2, 3 and Hall 8.1 Daily07:30 - 22:00Hall 8.1 Daily Theatre D Fira Montjuïc, Meeting Rooms open Meeting Rooms mPI@MWC Montjuïc Exhibition 09:00Hall - 19:00 M8 Theatre District, Taiwan Trade Center Barcelona15:00 - 19:00 Congress Square (Partner Event) Theatre E Congress Square and 08:00 - 19:00 Ministerial Programme 09:00 - 19:00Hall 4 Hall 4 open & Hall 4 C GSMA Seminar GSMA Seminar: Network APIs 15:30 - 18:30 Theatre District, GSMA Seminar: GSMA Seminar Theatre Car Connectivity Consortium 08:30 - 12:30 09:00 - 19:00Theatre D Mobile for Development Theatre (App Developer Conference) Hall 4, Theatre District, Mobile World Live Keynote 18:00Auditorium - 18:45 1 HP (App Developer Conference) 09:00Theatre - 13:00 E
Ministerial Programme 09:00 - 18:30 Hall 4
Conference Sessions 09:00 - 18:45 Hall 4 C C
The Theatre District is located in Hall 8.0
6 Register today at www.mobileworldcongress.com/register For the latest information, visit www.mobileworldcongress.com 7 C Conference Exhibition Featured Programmes OVERVIEW General Information GSMA Programmes mPI Exciting new features at MWC 2014!
Hall 8.1, Wednesday Professional Training session10:30 - - 15:30 Amp Up Your 4G LTE Network Room CC8.17 A/B DAY 3 26 February During Mobile World Congress each participant can monitor their activity, share their statistics The DevCon and Hackathon at MWC14 GSMA Seminar: GSMA Seminar 14:00 - 19:00 New Features for 2014 and challenge their colleagues and Congress Registration Open 07:30 - 19:00 Fira Gran Via Digital Commerce Theatre Presented by WIP and GSMA attendees all via their mobile device. There Don’t miss these exciting additions Theatre District, will be opportunities to win daily prizes such as Registration Open 07:30 - 19:00 Fira Montjuïc CA Technologies 15:00 - 19:00 to MWC (Partner Event) Theatre E Fitbit Flex and Force Wireless Activity + Sleep Wristbands, Fitbit Aria Wi-Fi Smart Scales and Halls 1, 2, 3 and Theatre District, By this point, you’ve probably already heard much more. Don’t yet have a Fitbit? MWC Halls 1, 2, 3 and Hall 8.1 Daily Open Mobile Alliance 15:00 - 19:00 07:30 - 22:00Hall 8.1Daily Theatre D that we’ve introduced a new industry vertical registered attendees will receive a discount code Meeting Rooms open (Partner Event) Meeting Rooms programme at MWC 2014 called mPowered that will allow them to purchase a Fitbit Flex at Hall 4, Industries. This year’s event will host industry- a special price. Mobile World Live Keynote 18:00 - 18:45 Congress Square and Congress Square Auditorium 1 specific conferences in the health, travel, media 08:00 - 19:00& Hall 4 Visit www.mobileworldcongress.com/fitbit- Hall 4 open and marketing verticals, bringing an entirely WIP and GSMA have joined forces to bring you C challenge to learn how you can participate. new audience and exhibition to MWC. (Want to four days of the best and biggest DEVCON and GSMA Seminar GSMA Seminar: 08:30 - 13:30 know more? See page 42.) HACKTHON during Mobile World Congress. Connected Living Theatre Thursday But we’ve been busy coming up with additional The fun happens Monday to Wednesday Fastback Networks Theatre District, DAY 4 27 February features you haven’t yet heard of. Just because mYouthCamp at Fira Montjuïc, Hall M5 (Developers get a 09:00 - 13:00Theatre E (Partner Event) you’ve been to Mobile World Congress in recent whole building this year!) Come Thursday, the Registration Open 07:30 - 16:00 Fira Gran Via years – you won’t want to miss checking out programme moves to Fira Gran Via for awards Theatre District, exciting new programmes we’re working on and the final wrap. Huawei (Partner Event) 09:00 - 13:00Theatre C Halls 1, 2, 3 and for 2014! Look at what we’ve got in store for The event includes developer storytelling, Halls 1, 2, 3 and Hall 8.1 Daily07:30 - 16:00Hall 8.1 Daily February! Theatre District, Meeting Rooms open Meeting Rooms where you get to hear from the people that Rubicon Project (Partner Event) 09:00Theatre - 13:00 D have been there, done that, and also technical workshops, where sponsors and industry Congress Square and Congress Square 08:00 - 16:00& Hall 4 Ministerial Programme 09:00 - 17:00 Hall 4 Hall 4 open Fitbit Challenge For the first time, we’re bringing a mobile experts will share tips, techniques and code to A connected health and world experience to your children. This year make development faster, more efficient, and GSMA Seminar: Mobile World GSMA Seminar we will be running an mYouthCamp for to add new functionality to apps. There will be Conference Sessions 09:00 - 18:45 Hall 4 08:30 - 10:30Theatre fitness challenge Capital 8 to 14-year-old children of our Congress three days of hacking new apps and enhancing existing apps in the hackathon, and attendees Fira Montjuïc, attendees. The Camp will operate across C ECHAlliance @MWC GSMA Seminar: Connected GSMA Seminar will benefit from expert tables and a device 09:00 - 19:00Hall M8, Theatre 4 08:30 - 12:30 all four event days, providing a variety of (Partner Conference) Living Theatre activities to keep the children entertained testing lab. Fira Montjuïc, while their parents attend Congress. For more EyeforTravel @MWC Halls 5, 6, 7, 8 and Halls 5, 6, 7, 8, 8.1 Get more information and register at: 09:00 - 19:00Hall M8, Theatre 3 09:00 - 16:00 (Partner Conference) 8.1 App Planet open App Planet information about the professionally-run http://wip.org/wip-event/wipjam-mwc14/. mYouthCamp at MWC14, please contact Fira Montjuïc, Mobile World Congress has joined forces with Mobile Media Summit @MWC WBA Carrier Wi-Fi Summit Theatre District, [email protected]. 09:00 - 19:00Hall M8, Theatre 2 09:00 - 16:00 (Partner Conference) (Partner Event) Theatre B Fitbit, the leader in the fast-growing Connected Space is limited and pre-registration is required. Health & Fitness category, to offer attendees Fira Montjuïc, NAB Show @MWC WIPJam, DevCon and Hackathon, Theatre District, the chance to experience the effect of wearable 09:00 - 19:00Hall M8, Theatre 1 09:00 - 16:00 (Partner Conference) presented by WIP and GSMA Theatre A technology. MWC attendees can experience first- hand the phenomenon of personal data tracking Graffiti Wall Fira Montjuïc, and see the real impact that live personal data mPI@MWC Montjuïc Exhibition 09:00 - 19:00 Conference Sessions 09:30 - 16:00 Hall 4 Hall M8 has on activity levels by making Mobile World We’re introducing a Graffiti Wall at MWC14, Congress their own fitness challenge. located on the Upper Walkway between Halls 7 Power Hour presented by Theatre District, Halls 5, 6, 7, 8 and Halls 5, 6, 7, 8, 8.1 10:00 - 11:00 and 8. Local Barcelona artists will be illustrating 09:00 - 19:00 C Intersec Theatre E 8.1 App Planet open App Planet the Wall with whatever inspires them at the Theatre District, show – whether it’s attendees, new devices, or Fira Montjuïc, Power Hour presented by Mobile World Capital Barcelona 10:00 - 11:00Theatre D the latest technologies. Be sure to take a look at 09:00 - 19:00Hall M1 TRUSTe – 4YFN (Partner Event) this dynamic art piece as it takes shape during GSMA Seminar the week – you might just see your own product Samsung Theatre District, 09:00 - 19:00 GSMA Seminar: Privacy 11:00 - 12:30Theatre featured! (App Developer Conference) Theatre A
Theatre District, WBA Carrier Wi-Fi Summit Theatre District, Power Hour presented by 09:00 - 19:00 11:30 - 12:30Theatre E (Partner Event) Theatre B dotMobi and Digital Element
Fira Montjuïc, WIPJam, DevCon and Hackathon,09:00 - 19:00 presented by WIP and GSMA Hall M5
8 Register today at www.mobileworldcongress.com/register For the latest information, visit www.mobileworldcongress.com 9 $ CONFERENCE PROGRAMME
Conference Agenda at a Glance
The conference programme remains the central focus of Mobile World New conference sessions for 2014 will include an in-depth focus on Congress. Over four days the programme will provide essential information Business Transformation, Media, Devices and the Social Impact of on the progress of the mobile industry, celebrating its growth into adjacent Mobile. industries and positive impact on social and economic growth.
Monday Tuesday Wednesday Thursday DAY 1 24 February DAY 2 25 February DAY 3 26 February DAY 4 27 February
Keynote 1: Keynote 3: Keynote 5: Keynote 7: 09:00 - 10:45 09:00 - 10:45 09:00 - 10:45 09:00 - 10:45 Industry Perspective: Mobile Operator Strategies The Connected Lifestyle: Transforming Industries Up Close & Personal: The Power of Big Data Innovation Unleashed
10:45 - 11:15 Networking Break 10:45 - 11:15 Networking Break 10:45 - 11:15 Networking Break 11:00 - 11:30 Networking Break
Keynote 2: Keynote 4: Keynote 6: Disruptors in Mobile Payments 11:15 - 12:45 11:15 - 12:45 11:15 - 12:45 Mobile, Disrupted: Challenging the State of Play Moving Money: Rethinking Transactions The Battle for the Multi-Screen Home Exploring Successful M2M Applications in Adjacent Industries 12:45 - 14:00 Networking Break 12:45 - 14:00 Networking Break 12:45 - 14:00 Networking Break 11:30 - 13:00
The Social Impact of Mobile – Transformational, Loyalty & Retention Strategies to Improve the Bottom The Future of Voice Building the 50-Billionth Connected Device Perennial & Inclusive Line Mobile Innovation 2024: The Future... What’s Next? Service Opportunities for Mobile Identity 14:00 - 15:30 Exploiting Enterprise Applications & BYOD Interior Refurbishment: Making Business Emerging Markets: Bringing the World Online 13:00 - 14:30 Networking Break to Enhance Productivity Transformation Work 14:00 - 15:30 14:00 - 15:30 Complementing Coverage with Small Cells & Wi-Fi Emerging Markets & the Next Wave of Creating the Next Access Networks Media without Borders: Driving Rapid Digital Entrepreneurs Innovation with Mobile, Social, Cloud & Big Data 15:30 - 16:00 Networking Break Media Unplugged: Rise of the Machines: Enabling the Evolution from The Opportunities of Mobile Media Mobile Health a Solution to the Epidemic of Diabetes Smart Cities: Smarter Living M2M to an Internet of Things Future 14:30 - 16:00 Spotlight on Business Models for M2M Services 15:30 - 16:00 Networking Break 14:30 - 16:30 Global Mobile Awards Presentation Redefining Reality with Screens, Storage & Wearables
The Road Ahead for Mobile NFC Services 15:30 - 16:00 Networking Break 16:00 - 17:30 Emerging Markets: Delivering Universal Access to Essential Services Developing the Ecosystem for Mobile Identity Services Exploring the Scope of the Mobile Multimedia Driving New Revenues & Relationships for Services Opportunity Operators & Brands Optimising User Experience with Intelligent 16:00 - 17:30 Network Assets Building the Future Network Business Transformation: M&A, Integration 16:00 - 17:30 Strategies & Investments to Drive Growth 17:30 - 18:00 Networking Break Successful Strategies for Managing the Mobile 18:00 - 18:45 Mobile World Live Keynote Enterprise Mobile Retail: The One Stop Shop
17:30 - 18:00 Networking Break The Future of: Smart Buildings
18:00 - 18:45 Mobile World Live Keynote 17:30 - 18:00 Networking Break
18:00 - 18:45 Mobile World Live Keynote
10 Register today at www.mobileworldcongress.com/register For the latest information, visit www.mobileworldcongress.com 11 KEYNOTE SPEAKERS
The 2014 Mobile World Congress conference programme will become a central stage for the mobile industry. Across four days the industry’s premier conference platform will continue to highlight the impact of mobile on individuals and businesses, in developed and developing markets across a growing range of industries. The keynote programme will headline this unparalleled agenda and will Daniel Hajj, CEO, América Móvil feature the highest level of speakers from established and new companies in the broad mobile ecosystem.
Confirmed keynote speakers include: Michel Combes, CEO, Alcatel-Lucent
Joseph Tucci, Chairman & CEO, EMC Corporation John Chambers, Chairman & CEO, Cisco Michael Corbat, CEO, Citigroup
Jon Matonis, Executive Director & Board Member, Bitcoin Foundation
Tadashi Onodera, Chairman, KDDI
Jahangir Mohammed, Founder & CEO, Jasper Wireless Sirgoo Lee, Co-CEO, Kakao Corp.
Virginia Rometty, Chairwoman & CEO, IBM
Michelle Gallen, CEO, Shhmooze
Kaoru Kato, President & CEO, NTT DOCOMO Rich Riley, CEO, Shazam Entertainment Hans-Holger Albrecht, President & CEO, Millicom
Jan Koum, Co-Founder & CEO, WhatsApp Jon Fredrik Baksaas, Chairman, GSMA, President & CEO, Telenor Group Mats Granryd, President & CEO, Tele2 Group Jinwoo So, President & CEO, SK Planet
12 Register today at www.mobileworldcongress.com/register $ CONFERENCE PROGRAMME
DAY 1 14:00 – 15:30 14:00 – 15:30 16:00 – 17:30 16:00 – 17:30 Creating the Next Access Networks Exploiting Enterprise Applications Building the Future Network Successful Strategies for & BYOD to Enhance Productivity Managing the Mobile Enterprise MONDAY The demand placed on mobile networks Amid all the hype and expectations, there are will continue to grow, and the economic a few things becoming clear about the ideal With BYOD now an established trend, Mobility is often being embraced by enterprises realities of infrastructure investments are future network: It will be a converged, access- enterprises have had to become increasingly as an enabler of business transformation to likely to remain unchanged. But with mobile agnostic IP-based network based on principles of adept at managing mobility within their drive greater efficiencies, agility and customer 24 February network technologies continuously evolving virtualisation and SDN. It will incorporate more organisations. Indeed, the concept of the engagement. Selecting the right enterprise to meet this demand, complemented by flexible, real-time OSS and BSS and be capable ‘mobile first’ enterprise is now emerging and mobility strategy is a critical component in emerging and innovative technologies in the of smarter, more personalised and contextual gaining momentum. Enterprise applications are enabling this business transformation. Key 09:00 – 10:45 unlicensed spectrum space, the future holds services. At the moment there is some cynicism also growing in popularity, with some of the considerations for enterprises include, for an unprecedented level of choice in terms of about ‘vapourware’ in discussions of these Keynote 1: more enlightened enterprises now launching example, which services to mobilise, the level of access solutions. This session will examine how networks; so, where are we really at present and Industry Perspective: private application stores. Yet, the fundamental investment, whether to deploy point solutions different deployments will be used to meet how, in practice, can we make the sea-change challenges for any IT department remain the or an enterprise-wide solution, and whether Mobile Operator Strategies future requirements and provide a glimpse into to these next-generation networks from existing same, irrespective of how employees are to adopt an in-house or outsourced mobile the future of unified mobile networks. systems? empowered to work – protecting corporate strategy. Furthermore, enterprises need to The mobile revolution continues to transform information is of paramount concern. How can ensure their mobile strategy is secure and the the way in which mobile operators organise organisations leverage applications and BYOD environment can be governed effectively. their businesses. Industry forecasts agree that while remaining vigilant against constantly This session will bring together key players traditional revenue streams and established evolving security threats? And how can operators in enterprise mobility to discuss successful business models will no longer be able to support and vendors add value as trusted enterprise strategies for managing the mobile enterprise. It the investments required to meet future demand mobility partners? for mobile services. Join the CEOs of some of will also examine how a variety of enterprises are the world’s largest operators as they take to the achieving tangible business benefits from their stage to share their vision on how best to steer mobile investments. the industry towards a more sustainable future. 14:00 – 15:30 The Social Impact of Mobile – Transformational, Perennial & Inclusive 14:00 – 15:30 The widespread uptake of mobile is transforming societies in many different levels. It is empowering Media Unplugged: citizens, increasing their productivity and The Opportunities of Mobile Media 16:00 – 17:30 improving their access to basic services both in times of peace and disaster. In short, it is Recent studies have predicted that two thirds of The Road Ahead for enabling them to realise their potential and mobile data traffic will be accounted by video by Mobile NFC Services contribute to economy growth while promoting 2017. This growth is providing fresh opportunity 16:00 – 17:30 equality and higher living standards. for revenue and promotion as new features and Exploring the Scope of the Mobile Mobile NFC services, as with many other mobile formats are being created by social start-ups and services, are influenced by local market dynamics. It is also enabling a new wave of government established media companies. Find out about Multimedia Services Opportunity A strong customer focus and the right business 11:15 – 12:45 services; from integrating rural areas to the latest innovations in content and technology model are critical components in building and organising metropolitan centres, from promoting Global uptake of smartphones and tablets 18:00 – 18:45 Keynote 2: supported by this new wave of mobile media. rolling out a successful deployment. As customer employment to cutting administration costs. It continues to accelerate at an impressive pace. awareness and the use of mobile NFC increases, Mobile World Live Keynote Mobile, Disrupted: is increasing the reach of public services while It is no longer enough for operators to just be momentum is building in the NFC ecosystem Challenging the State of Play doing so in a financially sustainable way. dumb pipes – Networks are now built for data to support the continued roll out of more and consumers are demonstrating their appetite In this eye-opening session examining the advanced services requiring large infrastructure to use it, with previously unprecedented levels of The mobile landscape continues to evolve social impact of mobile, high level business investments and great ecosystem collaboration demand for mobile video and other multimedia “MWC13: amidst new waves of disruption and a shifting and government leaders will articulate ideas such as mobile payments. Strategy Analytics services. It follows therefore, that the A world-class regulatory environment, presenting operators and present case studies on the positive and estimates that 115 million NFC handset owners opportunity for mobile content to be consumed, with new sets of challenges to profitability perennial impact of mobile in our societies. will spend just over $48 billion using their NFC conference” whether downloaded or streamed, has never as well as opportunities for growth. But not They will showcase the once-in-a-lifetime phones by 2017: been greater. But how can these services be every operator views the changes in the mobile transformational nature of mobile and how it is - @markcastleman monetised? What trends are we seeing in smart This session will explore how local market factors market in the same way. This session brings helping redefine the world we live in and how content? What business models are proving and the competitive landscape are affecting together telecoms leaders who have thrived by it is shaping the way societies will be run and successful? And which players in the value chain the development and adoption of mobile NFC doing things differently to share their ideas and organised in the future. are best positioned to reap the rewards? services. visions for the future.
14 Register today at www.mobileworldcongress.com/register For the latest information, visit www.mobileworldcongress.com 15 09:45 AM 24 February CONFERENCE PROGRAMME
DAY 2 14:00 – 15:30 14:00 – 15:30 16:00 – 17:30 16:00 – 17:30 Interior Refurbishment: Smart Cities: Smarter Living Mobile Retail: The One Stop Shop Business Transformation: Making Business Transformation M&A, Integration Strategies & TUESDAY A growing population and limited resources Studies have shown that the use of mobile as Work are changing the way in which many cities a platform for viewing and purchasing retail Investments to Drive Growth are delivering services to their citizens. Many products is still growing, however, there is much Players throughout the telecoms ecosystem public and private bodies are working to ensure more to mobile retail than the simple extension The past few years have seen significant 25 February are busy reinventing their strategies and that the cities of the future will be safe and of the online shopping experience. disruption to the mobile industry with rapid business models to meet our rapidly changing sustainable environments and mobile will be the innovation and an increasingly complex mobile As more strategic partnerships between banks, industry. If it’s a challenge to identify the backbone to much of this environment. Through ecosystem making for a harsh competitive merchants and retailers emerge, it is clear that 09:00 – 10:45 right strategy, though, implementing it through intelligently-connected infrastructure, people landscape. As operators grapple with stalling mobile is at the heart of a new era in retail. The mobile. As this takes deeper root it has huge your organisation can be even tougher; from and cars, the use of real-time analytics and margins and eagerly seek margin improvement, core components of security, authentication and Keynote 3: ramifications for consumer activity and therefore restructuring to reflect new priorities and response can generate insights to help cities to we have recently witnessed a flurry of M&A location have made it a crucial partner in this The Connected Lifestyle: for established industries, opening up a wealth of addressing skills shortages to culture change plan and deliver services more effectively. These activity. opportunity as well as broadening competition. and even making sure the executive team has next chapter of mobile commerce. insights can also help citizens to use services How is M&A activity driving growth? What Transforming Industries Hear how captains of the financial and digital the abilities needed for the future. more efficiently, from reducing car emissions are the strategies for success and continued industries plan to make money moving in an to lowering energy bills. In this session, find out The next few years will see people surrounded by In this session, learn from key executives as they growth? How are partnerships, investments and increasingly digital marketplace. how mobile is playing a key role in transforming an increasing array of connected devices. From discuss their activities, achievements, pain points integration strategies delivering a competitive the future of the city and how the broad streamlining the commute to work, reducing and lessons as they reshape their companies for edge, enticing new customers and reducing ecosystem is coming together to enable smart energy consumption or the cost of healthcare, growth in our brave new world. churn for operators? cities. an increasingly connected lifestyle will have a As companies begin to invest in long term massive impact on end users and the societies growth strategies, what will be the main trends they live in. and achievements in the industry? However, key regulatory, technical and business enablers need to be established for things to really scale. It will require telcos and other industries to rethink the services they deliver and the ways in which they do so. This keynote session sheds light on key developments enabling the connected lifestyle.
16:00 – 17:30 14:00 – 15:30 14:00 – 15:30 Driving New Revenues & Media without Borders: Driving Relationships for Operators & Loyalty & Retention Strategies to 14:30 – 16:30 Brands Improve the Bottom Line Rapid Innovation with Mobile, Global Mobile Awards Presentation Social, Cloud & Big Data As mobile data volumes continue to grow 18:00 – 18:45 With mobile penetration rates reaching exponentially, operators are evolving the way saturation point in most markets and ARPU Around the world, consumers are increasingly 16:00 – 17:30 they charge consumers for usage. LTE presents Mobile World Live Keynote flat or in decline, operators need to implement turning to mobile devices to consume, share and an opportunity to charge more for premium customer experience management (CEM) engage with quality content and entertainment. In The Future of: Smart Buildings services. Experimenting with innovative pricing strategies to encourage loyalty and improve line with this shift in consumer behaviour, this session plans can pay dividends in driving incremental For cities to become smart, buildings will also the bottom line. According to a recent global will discuss the response of the media industry. revenue, higher margins and customer loyalty. need to become smarter. Unfortunately, the survey of 8,700 consumers by NSN, almost 40% Creating an excellent user experience is crucial. But of course, the operator is not alone in vast majority of today’s buildings are not best of people are considering leaving their mobile How are media companies innovating to bring rich having a vested interest in its customers. The 11:15 – 12:45 suited to fully realise the potential of embedded operator. Interestingly, the same study found content to consumers when and where they want potential for brands and digital publishers to technology and will have to rely on best efforts Keynote 4: that voice quality and network coverage are still it on a multitude of screens? How can cloud be engage with consumers on the move is almost at retrofitting, where possible. To deliver on Moving Money: the primary influences of customer retention in leveraged to innovate without compromising on unlimited - what expectations do marketers the promise of the connected lifestyle, our mature markets. Customer segmentation can content ownership and digital rights? What does have from mobile and how has the proliferation Rethinking Transactions conception of residential, commercial and now be guided by big data analytics and real the introduction of HTML5 mean for applications of affordable smartphones and faster networks business intelligence. Yet even with these tools, and what will be the respective roles of HTML5 vs industrial developments will need to take into From P2P money transfers, bill payments, tickets changed the outlook? the scale of the challenge is considerable, with native apps in future? What are the opportunities account existing and emerging technologies in and purchases, the population of the planet fierce competition empowering consumers to with big data to anticipate consumer’s needs and order to develop buildings that will stay smart is becoming accustomed to moving money churn... ultimately drive results in media? for the duration of their long lifecycle. and making digital transactions through their
16 Register today at www.mobileworldcongress.com/register For the latest information, visit www.mobileworldcongress.com 17 09:45 AM € 24 February ¥ CONFERENCE PROGRAMME $
to focus on the need to foster innovation at DAY 3 core of the mobile industry. Over 90 minutes 14:00 – 15:30 16:00 – 17:30 16:00 – 17:30 this session will follow the journey from The Future of Voice Emerging Markets: Mobile Health a Solution to the concept to launch and what it take to create Delivering Universal Access Epidemic of Diabetes WEDNESDAY and recognise the ground breaking products of The advent of VoIP has led to a dramatic tomorrow. shift in the delivery of voice services globally. to Essential Services An increasing number of people in the world All attendees will be given the opportunity Consumers demand high quality and high are affected by diabetes with the latest figures As the digital divide narrows, mobile technology to hear from today’s innovators and pitch reliability for their voice services however few pointing at 371 million people globally. While 26 February are willing to pay top dollar for the service. will play a pivotal role in addressing the shortfall presentations from tomorrow’s ground self-management plays a key role in diabetes, in essential services afflicting developing breakers, voting on the best innovation to be With consumers gravitating toward no-cost VoIP managing the condition on a daily basis economies today. Mobile platforms are showcased at this session. services, operators are readjusting their models and throughout different stages of life can 09:00 – 10:45 14:00 – 15:30 already enhancing existing efforts at improving and investing in technology to better compete. be challenging. Mobile health solutions can education, healthcare and agriculture, Keynote 5: Emerging Markets: This session will discuss the strategies and play an important role in improving primary while creating important opportunities for technologies driving the changes with voice- prevention of diabetes. This session, developed Up Close & Personal: Bringing the World Online collaboration between private and public sectors. based services across the industry. What will be in association with the International Diabetes The Power of Big Data 14:00 – 15:30 Join this session to find out how the mobile The link between GDP growth and increased the impact of the move to an all IP future for Federation, will feature thought leaders from Complementing Coverage with industry is taking a strong lead in stimulating ICT penetration rates and consumption are well voice services? What are the opportunities with both healthcare and mobile industries discussing As their traditional revenue streams continue innovation and investment to the benefit of the established and present developing nations with Small Cells & Wi-Fi operator VoLTE deployments? the latest trends, challenges and opportunities to be eroded, the convergence of ubiquitous societies they serve, and the profound effects an important opportunity to strengthen and in addressing the burden of diabetes via mobile. connectivity, cloud computing and big data these efforts will have in the years to come. grow their economies. With mobile broadband Even with the most advanced networks analytics is set to provide mobile operators with one of the most viable access technologies for deployed, there will always be locations important new business opportunities. CEOs billions of people across the developing world which are technically challenging or simply from some of the leading companies in this there is a pressing need to extend the reach and uneconomic for operators to include in space will take to the stage to discuss how this benefits of the internet. How can this process their macro cellular footprint. For example, vision can be realised and, just as importantly, be accelerated and how will these services be rural areas may be mandated as part of an how growing concerns over privacy, security and targeted given the different conditions found operator’s coverage obligations but otherwise the use of personal data can best be addressed. across different regions? unviable. Moreover, with customer experience now unquestionably at stake at peak hours when the network is congested, operators must seek cost-efficient and flexible ways to 14:00 – 15:30 satisfy capacity requirements. What success Mobile Innovation 2024: have operators had to date in leveraging small cells as part of their densification strategies? The Future….What’s Next? And to what extent can Wi-Fi be complementary to LTE? The fourth iteration of the Mobile Innovation session at Mobile World Congress will continue 16:00 – 17:30 16:00 – 17:30 18:00 – 18:45 Mobile World Live Keynote Optimising User Experience with Spotlight on Business Models for Intelligent Network Assets M2M Services
Coverage is a key influence upon Quality of M2M services are evolving beyond providing 11:15 – 12:45 Experience (QoE) – decisions made about how basic connectivity – a key objectives of service ”A very busy Keynote 6: and where to build infrastructure will have a providers – to providing managed connectivity day at MWC. significant impact upon a customer’s ability and other value-added services. Business model Too many The Battle for the Multi-Screen Home approaches, often tailored to different market to interact with apps and other services. In meetings to measuring QoE, traditionally, much emphasis segments, are adapting accordingly, and in Smartphones, tablets and other connected has been given to the network itself. However, doing so are improving commercialisation tweet like devices are transforming the way in which technical parameters alone do not tell the full opportunities for operators and other service I intended. media is developed, distributed and consumed, story - impressions of network performance are providers. particularly in the home. How are content I wonder if often far more subjective. Intelligent networks developers and other media players capitalising This session intends to explore the different mobile is too offer dynamic new possibilities to manage on emerging trends? How are mobile applications approaches to business models in delivering narrow of a traffic. Which tools offer the best ways to contributing to this shift in behaviour? Which M2M services to the market as they evolve. description for optimise end-user experience for different types form factors will come to dominate future Regional versus global models, partnerships of application and where should operators focus this show” content consumption? Join the CEOs of some and joint ventures, risk-reward sharing and capital investments? of the most innovative and exciting companies regulatory considerations are some of the in this space as they debate the future of home different aspects which will be considered. - @cam_cullen entertainment.
18 Register today at www.mobileworldcongress.com/register For the latest information, visit www.mobileworldcongress.com 19 CONFERENCE PROGRAMME
DAY 4 11:30 – 13:00 14:30 – 16:00 14:30 – 16:00 14:30 – 16:00 Disruptors in Mobile Payments Redefining Reality with Screens, Developing the Ecosystem for Rise of the Machines: Enabling Storage & Wearables Mobile Identity Services the Evolution from M2M to an THURSDAY The combination of commerce and mobile is providing opportunities for service providers Internet of Things Future Exciting new innovations in screen and storage As mobile identity solutions become more to rethink legacy payment methods and offer technologies are expanding the possibilities prevalent, it will pave the way for greater consumers intuitive and seamless payment Details on this and all sessions are available at for consumers to engage and interact with ecosystem collaboration and the creation of 27 February experiences. Online, in-store and mobile www.mobileworldcongress.com. their mobile devices. By necessity, modern new mobile identity solutions across a broader experiences present different challenges for smartphones and tablets are now designed to range of services and industries. How can service providers and developing a successful be far more durable than their predecessors, industry stakeholders best collaborate to drive 09:30 – 11:00 11:30 – 13:00 omni-channel payment strategy requires an with high-definition scratch-resistant screens the development of the ecosystem and the in-depth understanding of how consumers Keynote 7: Service Opportunities for and greater storage capacity among the use of mobile identity solutions? How can interact with their mobile devices and Innovation Unleashed Mobile Identity distinguishing features. Perhaps the most monetisation opportunities be maximised? Find environments. exciting of all are developments within the out in this session. Across an incredibly diverse spectrum, innovation The number of digital services utilising mobile This session will explore how players from across nascent wearable technology market. It is in the digital world has never been greater. The identities, from financial services to enterprise the ecosystem are innovating to disrupt the hard to imagine how much potential these dark side to this is that access to the markets, access to eGovernment initiatives, continues to mobile payments landscape to offer consumers innovations have to change the way we do the finance and the customers needed to thrive rise. This growing demand represents a huge a better payment experience. business and conduct everyday activities, but it is subject to immense competition. What factors opportunity for service providers and provides is certain that this opportunity and ecosystem is have enabled some companies to slip these benefits to end-users by having greater direct evolving rapidly. constraints and make great ideas into great control over their own identities and greater successes? This keynote brings together leaders access to a range of mobile services. From reaching that success today. second factor authentication to mobile digital signatures, mobile identity solutions are each suited to particular transaction types and services and incorporate different methods of identification and authentication. This session will bring together experts from the fields of mobile identity and privacy to discuss how mobile identity solutions are being utilised across a range of services. It will also address the challenges for service providers in managing transactions securely and ensuring customer privacy.
11:30 – 13:00 14:30 – 16:00 Exploring Successful M2M Emerging Markets & the Next 11:30 – 13:00 Applications in Adjacent Industries Wave of Digital Entrepreneurs Building the 50-Billionth M2M is a rapidly growing and critical part Brilliance is not limited to Silicon Valley. The of the global economy, especially in certain Connected Device spread of mobile access has helped great industries where early adoption has seen ideas and innovations thrive in emerging Cisco’s prediction of 50 billion connected success. Consumers are now familiar with the markets. Many countries are aware that mobile devices in 2020 is considered bullish by some “always on, always with you” services and entrepreneurship can boost the economy and and cautious by others. What is certain, demand a quality connected living experience. are increasingly making available the technical though, is that those devices will be very Industries like healthcare, utilities, automotive and business skills needed by home-grown “It’s hard to describe how massive different from today’s as we scale up to meet and agriculture have shown where connectivity talent. Operators, too, are recognising the value this show is.” - @dameright this demand. Will Moore’s Law still apply? allows the delivery of smarter more personalised of start-up incubation as an alternative form of How will the quantity of raw materials needed services. How are these industries approaching R&D. It is a matter of when, not if, the first of affect supply and demand? Can we practically M2M? What role can M2M play in creating these goes global. This session investigates some bring our 50-billionth device to market with competitive advantage in each of these sectors? of the most exciting developments coming out today’s standards and technologies, and if not Where are the examples of implementation of emerging markets and asks where we should then what will replace them? Leading thinkers success? What can companies hope to get from look to find the next Mark Zuckerberg. address all this and more. their investment in M2M?
20 Register today at www.mobileworldcongress.com/register For the latest information, visit www.mobileworldcongress.com 21 FEATURED PROGRAMMES
Featured Programmes at a Glance
Monday, 24 February Tuesday, 25 February Wednesday, 26 February Thursday, 27 February
Partner Events: Partner Events: Partner Events: Partner Events: • Acision • ClickSoftware • CA Technologies • WBA Carrier Wi-Fi Summit • Mobile World Capital Barcelona• Dolby– • Fastback Networks 4YFN • GTI • Huawei • Taiwan Trade Center, Barcelona• IBM • Open Mobile Alliance • McCann Worldgroup • Rubicon Project • Mobile World Capital Barcelona• WBA– Carrier Wi-Fi Summit 4YFN • Mobile World Capital Barcelona – 4YFN App Developer Conferences:App Developer Conferences:App Developer Conferences:App Developer Conferences: • HP • Car Connectivity Consortium • Samsung • WIPJam, DevCon and Hackathon • WIPJam, DevCon and Hackathon• Nokia • WIPJam, DevCon and Hackathon • WIPJam, DevCon and Hackathon Forum Series: • LTE & Backhaul Forum • Mobile Security Forum Power Hour: • dotMobi and Digital Element Professional Training: Professional Training: Professional Training: • Intersec • Strategy Analytics • Award Solutions • Award Solutions • TRUSTe • Strategy Analytics Mobile professionals from executives, technical, operational, Featured Programmes offer all MWC attendees the opportunity to amplify their experience on what interests themgovernment most about mobile. agencies The programmesand take TheLTE & Backhaul Forum and place in the Hall 8.0 Theatre District, Hall 8.1 App Planet or at Fira Montjuïc, and are comprised of: entrepreneurs wanting to build Mobile Security Forum will be ledon their knowledge base through by corporate partners who will targeted training will want to Part of our popular App Planet conduct their session with contentconsider taking one or more of Partner Events Appprogramme, Developer these eventsConferences are developed Forum to embrace Series the Professionalthese sessions.* TrainingLed by Award targeted towards app Forum topic. Solutions and Strategy Analytics, Full or half-day, co-located developers and the developer They also provide insight into these companies have extensive events developed and led by community which design their company’s goals and expertise in their field and will our corporate partners. These software for many different objectives as it relates to the take you beyond the basics. partners determine the content platforms. If you’re looking to Forum topic. If you are looking and topics covered which can gain knowledge on how to for different perspectives on include new programme develop apps, promote apps, one topic, plan to attend initiatives, emerging market and build relationships within these sessions. trends, and, or product the developer community these development. Any attendee programmes will be of interested in learning about particular interest to you. what is up and coming in the mobile ecosystem shouldn’t miss these programmes.
*Additional fee to attend
New for 2014! Don’t miss quick paced sessions that cover a variety of topics. Each session is an hour long and presenting companies Power Hour will deliver a specific message, announcement, or host a product demonstration.
Step 2 How to Attend a Programme Step 1 Click on the “Indicate Partner Events, App Developer Conferences, Forum Series, and Power Hour Your Interest” button sessions are open to all Congress attendees. It is highly recommended you Visit any Featured for the sessions you are Programmes page indicate your interest in attending these programmes as they are very popular interested in. You may on the website and our partners determine the criteria for admittance into their programme. apply for multiple sessions! Partners review requests to determine if attendee meets their qualifications. Step 4 An email will be sent to Step 3 you from the Partner with their decision and Your selected App Planet Official Sponsor App Planet Supporting Sponsor information on next requests will be steps sent to the Partner for consideration
22 Register today at www.mobileworldcongress.com/register PARTNER EVENTS PARTNER EVENTS
Tomorrow’s Mobile Working, Today Inside Mobile: What Brands Need to Know OMA Demo Day Innovate to Accelerate in the New Digital Wednesday, 26 February, 09:00 – 13:00 Wednesday, 26 February, 09:00 – 13:00 Services and OTT World Hall 8.0 Theatre District, Theatre E Hall 8.0 Theatre District, Theatre C Tuesday, 25 February, 15:00 – 19:00 Tuesday, 25 February, 09:00 – 19:00 Wednesday, 26 February, 15:00 – 19:00 Monday, 24 February, 15:00 – 19:00 Hall 8.0 Theatre District, Theatre C Session details are in development. Information on this event will be available soon. Hall 8.0 Theatre District, Theatre E Hall 8.0 Theatre District, Theatre D Hall 8.0 Theatre District, Theatre D For up-to-date information please visit: Please checkwww.mobileworldcongress.com ClickSoftware, the leading provider of Mobile www.mobileworldcongress.com/fastback/. for more information. A one-day series of speaker sessions and curated Wireless Ecosystem Standards – Benefits By delivering intelligent, yet personal and Workforce Management solutions, will be content to help brands navigate this complex Across the Internet of Everything. The interactive new mobile experiences to end users, sponsoring the seminar “Tomorrow’s Mobile space. Speakers include Laura Simpson, EVP, Open Mobile Alliance and OMA member Operators and Enterprises can accelerate business Working, Today” in partnership with IBM. Global Truth Central Director, McCann ; Kevin companies invite you to the second annual OMA opportunities while driving user engagement The session will focus on the future of mobile Nelson, EVP, Head of Telco Practice, McCann; Demo Day at MWC. Across the automotive and loyalty, and staying ahead of the Services working, highlighting cutting-edge technology Mike Parker, Chief Digital Officer, McCann; industry, utilities, public safety and more - curve. Acision’s Forum has been designed to: available today and what’s coming next. Content Matias Palm-Jensen, Chief Innovation Officer, the whole world has gone Wireless! Find out Set the scene for today’s Mobile Ecosystem will include mobile working trends and insights McCann Europe; and more from Twitter, how OMA and other Standards Development and the role of Rich Communications; Create a presented by top analysts including Forrester, Be FIRST with IBM MobileFirst Facebook, Forrester, eBay, YouTube and other Organizations (SDOs) enable broader adoption GTI Summit 2014 superior messaging channel – accelerating rich customer success stories, adoption and benefits Build a mobile enterprise agenda industry experts. Key topics include: From Science and deliver open specifications for the Internet messaging and evolving to fit the future; Help in of enterprise app stores and use of artificial to Art - Understanding the Emotional Context of of Everything. Doors open at 15:00. Demos will monetising Services - How operators can play to intelligence. ClickSoftware supports over half Mobile Shopping; Redefining Creativity In the run throughout the afternoon. Presentations WIN in an OTT world; Accelerating Consumer / a million mobile workers globally by increasing Tuesday, 25 February, 09:00 – 12:00 Tuesday, 25 February, 15:00 – 19:00 Mobile Age; and Mobile At Home. begin at 15:30. Appetizers and drinks served at Enterprise Services - The new operator app store; productivity, reducing operational costs and Hall 8.0 Theatre District, Theatre A Hall 8.0 Theatre District, Theatre F 16:30. Gifts for the first 75 pre-registered guests What more Enterprise can do to enhance their enabling premium service delivery. Customers to arrive. Visit www.mobileworldcongress. mobile strategy. include Portugal Telecom, Telecom Namibia, com/open-mobile-alliance/ for more. 2014 is destined to be the new epoch of 4G Join IBM MobileFirst executives, renowned Telstra and Bell Canada. development with the USA, Japan, China, India, subject matter experts and distinguished Europe and other key markets all showing great customers at Mobile World Congress to learn prospects. 2014 is also the third Anniversary of about exciting new mobile capabilities for Global TD-LTE Initiative (GTI), which has become your enterprise. Through a series of keynotes, an important industry cooperation platform. The customer accounts, interactive demos and Mobile World Capital Barcelona – 4YFN 2014 LTE TDD/FDD International Summit (GTI 1-on-1 discussions complimented with a variety Summit), hosted by GTI, is aimed to promote of tapas and cocktails, you will learn how to the TD-LTE global large scale commercialization, efficiently build and deploy mobile applications, Monday, 24 February – The Future of Mobile Gaming & Entertainment the convergence of TDD and FDD, as well as the secure and manage the mobile infrastructure Wednesday, 26 February CA Technologies Mobility Solutions service development of 4G including VoLTE/RCS, to optimize performance, engage customers Fira Montjuïc, Hall M1 roaming etc. This Summit will invite top leaders in context by leveraging mobile insights, from government agencies, pioneer operators Tuesday, 25 February, 09:00 – 13:00 and transform the value chain in ways that 4 Years From Now is a mobile entrepreneurship Wednesday, 26 February, 15:00 – 19:00 and international organizations to share the Hall 8.0 Theatre District, Theatre F drive mobile growth and ROI. Learn more: and innovation event created by Mobile World Hall 8.0 Theatre District, Theatre E vision and global strategy of 4G development. http://www.mobileworldcongress.com/ibm/. Capital Barcelona. The programme will consist As mobile devices get smarter, consumers of conferences, workshops, pitches and expert CA Technologies provides enterprise mobility expect better entertainment experiences. meetings designed to cater to the needs of the solutions that enable IT with a flexible, Accenture’s 2013 Video-Over-Internet study mobile entrepreneurial environment. 4YFN will sustainable and pragmatic approach to unlocking shows that consumers watching full-length provide a hands-on experience that will help the value of mobility. Our solutions securely movies and TV series on a tablet grew from entrepreneurs move to the next level. Attendees manage mobility for devices, email, content 27% in 2012 to 33% in 2013. Separately, will build a larger international network, get and applications or APIs. Our technologies help the global mobile games market will grow feedback on concepts, and find the resources IT gain control to enable mobility that drives to $23.9 billion by 2016. To drive continued to accelerate their current or future business. innovation and business growth through better innovation and differentiation, Dolby and 4YFN will gather the best mobile industry customer engagements and optimum end-user mobile ecosystem partners are exploring new leaders, successful entrepreneurs and digital experiences. Mobility is a natural evolution of solutions to bring new consumers experiences experts. Please note there is a separate fee enterprise computing. CA Technologies has over to mobile. We’re currently developing the and registration process to attend. For more 30 years of demonstrated leadership experience details of a series of industry expert panel information visit http://4yfn.com. in addressing enterprise challenges with our discussions sponsored by Dolby Labs. Please business innovation, service assurance, security check back for more information. Please visit and infrastructure management technologies. www.mobileworldcongress.com/dolby/. We are uniquely positioned to help address the enterprise IT challenges that mobility presents. Learn more at ca.com/mobility.
24 Register today at www.mobileworldcongress.com/register For the latest information, visit www.mobileworldcongress.com 25 PARTNER EVENTS App Developer Conferences
Targeting Mobile Consumers with Tuesday, 25 February, 09:00 – 19:00 Taiwan Excellence Carrier Wi-Fi Summit Automated Advertising Hall 8.0 Theatre District, Theatre D Monday, 24 February, 15:00 – 19:00 Wednesday, 26 February, 09:00 – 19:00 Wednesday, 26 February, 09:00 – 13:00 This year at MWC, MirrorLink™ is all about Hall 8.0 Theatre District, Theatre E Thursday, 27 February, 09:00 – 16:00 developers. Our devcon offers everything you Hall 8.0 Theatre District, Theatre D Hall 8.0 Theatre District, Theatre B need to know to efficiently create and deploy A recognised name of innovation with added the world’s next generation of connected-car One of the inherent advantages of mobile is value, Taiwan Excellence is the highest accolade apps, whether they’re drive-aware versions or the ability to advertise to a specific customer The Carrier Wi-Fi Summit in Hall 8.0, including awarded to products that encapsulate innovalue. apps built specifically to enhance the connected at a precise location at exactly the right time. the two-day Wi-Fi Global Conference on 26-27 The Taiwan Excellence Selection was launched driving experience. MirrorLink offers a one- However, the massively fragmented mobile February, will provide an essential platform for in 1993. Taiwan Excellence winners not only stop-shop for interoperability between today’s advertising market can make this difficult. Real- operators, vendors and policy makers to examine represent the most revolutionary, high quality, most popular smartphones and cars. The mobile Time Bidding (RTB) overcomes this to enable critical success factors for Wi-Fi development high value added products made by Taiwan. ecosystem has its eye on businesses that will marketers to reach their desired audience in real- and deployment. They epitomize Taiwan’s unique genius in using transform our mobile lifestyles and when it comes time and at scale via advertising on premium innovation to create added value in the design Learn from and engage with keynote speakers to apps, cars are a vast and relatively unclaimed sites. Hear the latest developments in and case and manufacturing of leading-edge products. from AT&T, China Mobile, Comcast, Continua territory. Session topics: Why MirrorLink studies of automated advertising from speakers ® – One The symbol of Taiwan Excellence is a distinctive, Health Alliance, Facebook, GoGo Inflight, Jasper including Rubicon Project’s Josh Wexler, Joe Place for Automotive Apps; Porting Established proprietary logo and the unique trademark for Wireless, Wi-Fi Alliance and many more! Prusz and Jay Stevens alongside customers Apps to MirrorLink; Car Data and New Services Taiwan’s innovalue. Taiwan Excellence represents covering the benefits of a unified auction and The Carrier Wi-FI Summit includes – in addition – Using MirrorLink. mark of excellence, trust, and innovation. Please the rise of mobile private marketplaces. the following activities: visit www.taiwanexcellence.org for more information. • Workshops – 2 day program (24-25 February) • Roamfest & Networking Lounge – including 4-day Roamfest event & informal networking lounge Nokia App Developer Conference Go to www.carrierwifisummit.com for more up-to-date information and to register for the SAMSUNG DEVELOPER DAY 2014 event. Review strategies. Exchange ideas. Share Tuesday, 25 February, 09:00 – 19:00 Develop Five Star Enterprise Apps with HP experience of real world deployments. Hall 8.0 Theatre District, Theatre B Wednesday, 26 February, 09:00 – 19:00 Monday, 24 February, 09:00 – 13:00 The Nokia App Developer Conference is a unique Hall 8.0 Theatre District, Theatre A opportunity to learn more about Nokia’s global Hall 8.0 Theatre District, Theatre E application development opportunity and speak Be a part of the Samsung Developer Day to face-to-face with our experts. We will kick off learn about Samsung’s latest tools, SDKs and With the development of enterprise application with a morning keynote session, which will bring technologies for Samsung devices and API’s for stores and an increase in the ability to leverage you up to date on the latest Nokia products and Samsung content services! Network with fellow personal devices for business functions, mobility developer offering. In the afternoon, you’ll be developers, technical experts. In addition, the services today are frequently being positioned as able to attend several technical and business- Samsung Developer Day is a great opportunity for part of the broader application transformation focused breakouts, allowing you to more deeply exchanging ideas, creativity, and for showcasing offering. Join HP to review how your developer engage with our experts. The Nokia Developer what we’ve been working on in support of our community can accelerate and simplify the Lounge will be open all day and will give you the growing Samsung developer community. creation of internally developed or in-house chance to network and share ideas one-on-one enterprise mobile applications with an effective, with Nokia engineers, marketing professionals, well-rounded mobile application lifecycle. You business development specialists and other will be able to understand the methodology developers. Furthermore be sure to drop by to and tools necessary to transform enterprise meet the people behind DVLUP.com, our unique applications for multiscreen devices, and facilitate rewards program for developers. the design, testing, security, performance, management, and compliance while to help your enterprise reach new customers and meet employee expectations.
26 Register today at www.mobileworldcongress.com/register For the latest information, visit www.mobileworldcongress.com 27 Forum Series
LTE & BACKHAUL FORUM MOBILE SECURITY FORUM LTE & BACKHAUL FORUM
Monday, 24 February, 12:15 – 14:30 Monday, 24 February, 14:30 – 16:45 Monday, 24 February, 12:15 – 14:30 Hall 8.0 Theatre District, Theatre F Hall 8.0 Theatre District, Theatre C Hall 8.0 Theatre District, Theatre C
AVG’s mission is to simplify, optimise and secure Hosted by Juniper Networks, leaders from Better Connected, Efficiently Connected – the Internet experience, providing peace of mind Mobile Service Providers will be discussing their LTE Best Practice. Global LTE deployments have to a connected world. AVG’s powerful yet easy- vision and strategy for the industry for bringing increased in 2013 with mainstream deployments to use software and online services put users in new services to their customers, while improving in North America, Europe and Asia. While control of their Internet experience. By choosing user experience. LTE is contributing to the economy and social AVG’s software and services, users become part development worldwide, it poses a dramatic of a trusted global community that benefits from We will explore how to tap into the business capacity challenge on the mobile networks. To inherent network effects, mutual protection and opportunities resulting from the pervasive succeed, Operators have to build more efficient, support. AVG has grown its user base to 172 growth of smartphones, wearables, M2M robust and smarter data networks. In this LTE million active users as of September 30, 2013 devices; an agile network infrastructure & Backhaul session, operators and vendors will and offers a product portfolio that targets the for accelerating service delivery, leveraging share their best practices on LTE deployment and consumer and small business markets and technological advances in security, backhaul, management, along with tips on how to meet includes Internet security, PC performance SDN and NFV. and exceed customer expectations, how to get optimization, online backup, mobile security, the most out of existing assets and how to build identity protection and family safety software. future proof networks in a unique global event.
MOBILE SECURITY FORUM
Monday, 24 February, 14:30 – 16:45 Hall 8.0 Theatre District, Theatre F
FingerQ Platform and PrivacQ Biometric Authentication Products are unique and patented technologies that feature a new era of secure communications. FingerQ allows the user to manage friends circle, sends encrypted text/voice messages and photos sharing and more.
Learn more at www.mobileworldcongress.com/forum-series/.
For the latest information, visit www.mobileworldcongress.com 29 Professional Training & Power Hour
Professional Training
questions answered include: How will Small Joyn and shifting communications behaviour Cells and HetNet transform wireless networks? patterns; and Mobile’s Role and Opportunity as What R12 features of LTE-Advanced are the Next Big B2B2C Channel. important for performance improvement? What strategies exist for enhancing coverage and Smart Homes and Digital Lifestyles capacity? Will SDN, Cloud, and NFV transform the wireless network? 2014 TECHNOLOGY ALL STARS Tuesday, 25 February, 10:30 – 12:30 Hall 8.1, Room CC8.24 A/B Sponsored by Anritsu PLEASE NOTE: There is an additional fee of Tuesday, 25 February, 10:30 – 15:30 430 (plus VAT) per person, per session We will discuss emerging opportunities in the Hall 8.1, Room CC8.17 A/B to attend, which includes lunch, digital home and strategies for success in the colour course book, and eBook. Visit: smart home ecosystem and will focus on: Smart mobileworldcongressprofessionaltraining. home solutions consumers find compelling As we look toward the transforming eventbrite.co.uk to register and secure your enough to pay for; Results of Strategy Analytics technologies that foster mobile productivity, place today! Smart Home survey and segmentation analysis; great opportunities and challenges abound State of the smart home ecosystem; Evaluating for businesses. Learn how Cloud Computing, business models and partnership/value chain Big Data, HD Voice, UC, M2M, and VoLTE are opportunities; Global Smart Home market moving wireless forward, and the impact of forecast; and the benefits of smart home service these technologies on business. In addition and technology deployments. to the Award Solutions technology coverage, Take advantage of getting the latest industry this session incorporates cutting-edge research briefings from renowned analyst firm Strategy Analytics. The two-hour strategy workshops from GSMA Intelligence. Key questions M2M Ecosystem Trends and Market answered include: What are VoLTE and RCS will give senior executives valuable analysis and why do they matter to business? How can and trends impacting the mobile industry – the Dynamics sessions will be delivered by senior analysts at businesses incorporate the wireless network Tuesday, 25 February, 14:00 – 16:00 as a platform? How will virtualisation continue Strategy Analytics and will cover technology and to be the enabling technology for business business models, smart homes and the rapidly Hall 8.1, Room CC8.24 A/B transformation? growing M2M market. With the shift to IP service platforms and ubiquitous connectivity, M2M is now becoming AMP UP YOUR 4G LTE NETWORK Technology Impacts on Wireless a serious means of facilitating business Sponsored by Anritsu Business Models transformation. We will explore which vertical markets and regions represent the greatest Wednesday, 26 February, 10:30 – 15:30 Monday, 24 February, 10:30 – 12:30 opportunities in the machine-to-machine (M2M) Hall 8.1, Room CC8.17 A/B Hall 8.1, Room CC8.24 A/B market; the state of the ecosystem of industry participants; successful M2M business models; the opportunities for mobile operators in M2M; What will the business impact be of the 4G LTE has enabled technologies that are and navigating the new landscape - increasing technology choices mobile operators are redefining communication networks across value chain complexity in the Internet of Things. the globe. Join this technical session to get making and how will end-users respond to the changing market environment? We will examine a detailed look at the impact of SDN, Cloud, PLEASE NOTE: There is an additional Carrier Wi-Fi and evolving connectivity patterns; and NFV on improved operational agility, and fee of the significance of SON, Small Cells, HetNet, Mobile device proliferation and usage trends; 430 (plus VAT) per person, per and LTE-Advanced for improved network Traffic management and video usage profiles; session to attend. Register today by visiting: performance. This session incorporates cutting- Monetizing LTE and consumer responses to mobileworldcongressprofessionaltraining. edge research from GSMA Intelligence. Key new data pricing propositions; VoLTE and RCS/ eventbrite.co.uk
Power Hour For complete details on Power Hour sessions visitwww.mobileworldcongress.com/power-hour/ .
Thursday, 27 February, 10:00 – 11:00 Thursday, 27 February, 10:00 – 11:00 Thursday, 27 February, 11:30 – 12:30 Hall 8.0 Theatre District, Theatre E Hall 8.0 Theatre District, Theatre D Hall 8.0 Theatre District, Theatre E
Power Hour Presenter: Power Hour Presenter: Power Hour Presenter:
30 Register today at www.mobileworldcongress.com/register Ministerial Programme Global Mobile Awards
• Plenary-format sessions, with leading government and industry speakers Official Sponsors • Regional summits • Thematic workshops • Networking opportunities Recognising The Best Global Mobile Awards Ceremony • Government Mobile Excellence Awards Established over 19 years of astonishing mobile Tuesday, 25 February To view the agenda, please visit industry growth, the GSMA’s Global Mobile 14:30 - 16:30 www.ministerialprogramme.com. Awards continue to evolve reflecting the Hall 4* most relevant, topical and significant areas of mobile evolution. From devices to applications, The 2014 Global Mobile Awards ceremony will Who can attend: technology and services, these awards are first include 32 award presentations in the following The GSMA’s Ministerial Programme, held • National telecommunications ministries and and foremost about showcasing the continued categories: alongside Mobile World Congress from 24-26 growth in value and benefits that mobility regulatory authorities • The Connected Life Awards February, provides a unique platform for the brings to users, to industries, to businesses, • Best Mobile Services world’s most influential telecommunications • Senior representatives from selected communities and economies. • Social & Economic Development leaders to discuss the most pressing issues international organisations and The credibility of the Global Mobile Awards • Apps of the Year affecting the future of the mobile industry. intergovernmental bodies have also been built on the back on the most • Best Mobile Handsets & Devices Under the theme‘Policy Choices for Sustained • C-level and senior regulatory representatives extensive panels of expert, independent and • Best Mobile Technology Network Investment’, this year’s Ministerial from the mobile industry, including network authoritative judges from around the world, • Government Leadership Awards Programme will include keynotes, presentations operators and vendors alongside a robust process of evaluation. Judges • Outstanding Achievement Award are typically journalists, analysts, academics (and and discussion addressing global and regional To register your interest in attending the in some cases mobile operator representatives) Eligible finalists, Platinum, Gold and Silver Pass priorities: Ministerial Programme, please email that scrutinise industry developments on a daily holders, as well as accredited media, are eligible [email protected]. basis. to attend. For more information, please visit www.globalmobileawards.com A full list of the 2014 categories, can also be .
found on www.globalmobileawards.com * EVP pass holders who have been shortlisted in the Global Mobile Awards . will be granted access to Hall 4 for the Awards Ceremony.
32 Register today at www.mobileworldcongress.com/register For the latest information, visit www.mobileworldcongress.com 33 GSMA Programmes GSMA Programmes
need to continually show Photo ID in the North what’s “close to me” options, and check and South Entrance points, during event days. on waiting times New this year: attendees with an eligible pass • Discover the latest products and services GSMA Seminars Monday Wednesday can use their NFC Badge to access Hall 4. using NFC technology in the GSMA 24 February 26 February Connected City in Hall 3 DAY 1 DAY 3 You can find the NFC Badge inside the GSMA GSMA Seminars provide insight and Mobile World Congress app (search your app • Stop by the NFC Tap-n-Go points across developments on key GSMA and industry 08:30 - 12:30 Mobile for Development 08:30 - 13:30 Connected Living Building on its success at MWC 2013, the NFC store for “GSMA”). If this is your first year to use the venue for one-tap information, initiatives. They offer a unique opportunity to Experience has been expanded to provide an the NFC Badge, you can upload a photo when including quick and easy access to agenda hear from industry experts and further your 11:00 - 14:00 Managed Services 14:00 - 19:00 Digital Commerce even greater range of mobile NFC services for you register for the event or use your Linkedin information, networking activities, event knowledge in the topical areas that really attendees with NFC-enabled devices. We invite profile photo. If you used the NFC Badge last news and more matter to the industry. The areas covered will 13:00 - 15:00 Spectrum you to use your NFC handset to take advantage year, you can simply continue to use your include Personal Data, Connected Living, Digital • Help choose the next game-changing NFC of the different experiences available at the validated photo for 2014. Commerce, Network 2020, Network APIs, GSMA / Multilateral innovation in the NFC Challenge, during 14:30 - 17:00Investment Guarantee Agency Thursday show, including convenient venue access, dining Spectrum, other Public Policy matters and Mobile the run-up to MWC. See the website for DAY 4 27 February payments and Peer to Peer (P2P) networking. Be Note: The NFC Badge is compatible with for Development. The seminars run throughout more details sure to try the latest NFC products and services supported NFC handsets on Android 4.0 and all four days of Mobile World Congress on a 15:30 - 18:30 Network APIs 08:30 - 10:30 Mobile World Capital for a range of sectors including access, retail, Windows Phone 8. first-come, first-served basis. online commerce and transport. 08:30 - 12:30 Connected Living New NFC Features for 2014! 11:00 - 12:30 Privacy Is your Phone NFC-enabled? With your NFC-enabled handset, you will be Tuesday Bring it to MWC and Take Part in the Experience able to take advantage of technology hot spots DAY 2 25 February around the Fira Gran Via venue, including: With more NFC services available onsite in 2014, Personal Data we encourage you to bring an NFC-enabled • Exchange contact details with new 11:00 - 14:30 (Open to invited guests) handset to the event to take advantage of connections using the NFC Smart Connect convenient and reliable opportunities offered feature in the GSMA App 16:00 - 18:00 Network 2020 by the NFC Experience. Already more than 355 • Redeem food purchase coupons via NFC million NFC handsets are in use around the world, and with 270 handset types now featuring at catering outlets using the Smart Food NFC technology, more attendees than ever will feature in the GSMA App. You can also have the opportunity to try a world enabled search for catering outlet options, find by NFC. Check the list on the GSMA Website Look for these icons for NFC services onsite: (http://bit.ly/nfc-handsets) to see if your handset is NFC-enabled. For more information, or to enquire about upgrading to an NFC- enabled handset, contact your local mobile operator.
Convenient and Easy Access: Mobile NFC Contactless payment the NFC Badge Learn more about the NFC Experience at You can again use your NFC-enabled phone to www.mobileworldcongress.com/nfc-at-mwc/. gain access to Fira Gran Via in 2014 without the
34 Register today at www.mobileworldcongress.com/register For the latest information, visit www.mobileworldcongress.com 35 $
Let’s Meet EXHIBITION
Our eight Networking Gardens are excellent places to network – or provide a bit of downtime between meetings. We’ve increasing Networking Opportunities the facilities in all of these fresh-air gardens for Abound at MWC 2014, and we’re excited to announce the new Don’t Forget Energy Networking Garden located between Mobile World Congress is centered on halls 5 and 7. Work up a sweat while enjoying your business cards! With The Industry’s networking. One past attendee told us, “I can your favorite sport! all of the people you’ll hold more meetings and do more networking at Plan to join networking events. encounter, you will surely Mobile World Congress than in a year’s worth of We’ll be hosting a networking event in the need a lot of cards! travel and business trips.” And we agree. Nearly Best Exhibition Networking Gardens, and details on that will every company, organisation and industry leader be coming soon. But in addition, many of our you could want to speak with will be at Mobile already nearly sold out. (So if your organisation exhibitors and partners host events at their World Congress 2014 – you should be there too! Four days might be more than enough time to is in the mobile app space and you haven’t yet stand. These are great opportunities to get in browse most event exhibitions, but not at Mobile booked your stand, contact our sales team as But it’s not as simple as it may seem – smart front of like-minded attendees or exhibitors, so World Congress. Even with four days you’ll be soon as possible!) attendees will have meetings set prior to their take advantage of these as they’re announced. challenged to take it all in. As our past attendees arrival, so we’ve pulled some tips together to We’ve added a new pavilion for 2014 as well: Take advantage of non-traditional would advise, be sure to wear comfortable shoes help you make the most of your time at MWC: the “What’s Next” Pavilion in Hall 8.0, which opportunities. – you’ll need them! will be filled with start-ups and entrepreneurs Find out who is attending. The nearby train platform and the venue’s taxi demonstrating the most cutting-edge tech at Our #1 tip for successful networking is this: ranks host a fair amount of networking. (You The Companies You Want To Meet the show. Be sure to stop by and get a glimpse opt in to My MWC during registration to use wouldn’t think of those as great places to meet of the future! our exclusive attendee networking tool. You people, but they do provide a great opportunity The industry’s highest-profile companies will can search for attendees by name or location, to talk with someone new!) Chat up the person return, including Ericsson, Ford, Huawei, Intel, If you’ve been to MWC before, surely you’ve or use the matchmaking tool to find suggested in front of you at one of the venue’s dining MasterCard, Nokia, Qualcomm, Samsung, visited the many country pavilions throughout connections with similar interests, then message outlets, or stop in the new Vitality Garden along Telefónica, Visa and Vodafone, plus many more. the exhibition, where smaller companies come them to request meetings before you arrive. the Upper Walkway for a rejuvenating neck or But don’t think that you’ve seen it all before: together under their country’s flag. We’re excited You can also connect with attendees who are back massage and a quick conversation with we’re always bringing in new exciting exhibitors. to welcome new countries Poland and Switzerland, posting on social media about their plans to your fellow attendees. Joining us for the first time in 2014 are Lenovo, who will join nearly 40 well-established pavilions attend, using our hashtag #MWC14. Onstar, Panasonic, PriceWaterhouseCoopers such as China, France, Israel, Korea and the UK, The networking doesn’t stop when the and Tizen. Chances are good that the companies among others. exhibition closes. Plan where to meet. you most want to talk to or approach will be A lot of networking takes place at the There are lounges and great meeting points at MWC. Want to know exactly who will be close of the day, whether at private throughout the venue, including our Networking there? Check out the full exhibitor listing on Lounges in Congress Square and the Hall 8.0 events and parties, or over dinner at one www.mobileworldcongress.com. The City of the Future Theatre District as well as the App Lounge in Hall of Barcelona’s amazing restaurants. Visit 8.0. Silver, Gold and Platinum Pass holders have the “Restaurant Booking Service” page at One of the highlights of the exhibition last year access to the conference lounges in Hall 4, and www.mobileworldcongress.com/travel to Expanded to Bring You More was the GSMA Connected City in Hall 3, which even more exclusive, Gold and Platinum Pass book a spot early. Once you secure a meeting will once again serve as a showcase for the smart holders can access the VIP Networking Lounge with your prospect, you’ll want to impress them Our award-winning exhibition spans seven halls, city of the future. Along with our partners AT&T, on the Upper Walkway, which has bookable with a great dinner! Congress Square and outside areas at Fira Gran KT and Vodafone, the Connected City allows meeting rooms, comfortable seating groups and Via, and will be our largest-ever exhibition – visitors the experience of walking down a fully
complimentary business services. nearly 100,000 square meters in 2014. We’ve connected city street, right in the heart of the added considerable exhibition space in Hall 1 exhibition! and an additional Theatre in the Theatre District, where many of our largest exhibitors hold their own meetings and conferences. Stay in Touch with News from MWC Specialty Pavilions This year we’re making it even easier for news of the show to be seen and heard around the The exhibition halls at Mobile World Congress world. We’re building a Broadcast Village aren’t themed – we think it’s pretty interesting to in Congress Square, so that major media have a cloud services company situated between companies such as CNN and CNBC will be in a hot new mobile game and a data analysis the centre of the exhibition when broadcasting provider, and know from past experience that live from the show. And to make sure you’re on these juxtapositions have led to some amazing top of the news between now and the event, be partnerships. But we do offer many areas where sure to search out Mobile World Congress and you can see and experience organisations that our hashtag #MWC14 on your favorite social are in a similar space. media. Our exhibitors use this hashtag to share If you have an interest in mobile apps, Green their plans and build the excitement about the Technology, Mobile Cloud or NFC & Mobile world’s best mobile exhibition. Money you won’t want to miss their dedicated pavilions or zones around the venue. The largest For more information, please visit of these, App Planet, is located in Hall 8.1, and is www.mobileworldcongress.com/exhibition.
36 Register today at www.mobileworldcongress.com/register Mobile World Congress Sponsors & Partners Mobile World Congress Sponsors & Partners
Official Suppliers Supporting Partners
Official Media Partners
Supporting Sponsors
Supporters
38 Register today at www.mobileworldcongress.com/register For the latest information, visit www.mobileworldcongress.com 39 Featured Programmes Sponsors & Partners Featured Programmes Sponsors & Partners
App Planet Ministerial Programme
Official Sponsor Official Sponsors
Supporting Sponsors mPowered Industries
Event Partners
Media Partners Partner Events
Forum Series
Professional Training Power Hour
40 Register today at www.mobileworldcongress.com/register For the latest information, visit www.mobileworldcongress.com 41 mPowered Industries mPowered Industries New for 2014! Obtaining a Pass To address the rapidly growing interest in mobile amongst key vertical industry sectors, we are introducing mPowered Industries (mPI). This programme will include a range of industry specific The mPowered Industries Programme requires conferences and exhibits driven by leading organisations in verticial industries such as health, marketing The NAB Show @ Mobile World Congress a dedicated mPI@MWC Montjuïc Visitor Pass. and advertising, media and travel. The 3-day mPowered Industries vertical conference and exhibition Passes must be purchased from mPI Event As the exclusive marketing and advertising symposium will focus on how mobile devices, programme will be held at the nearby Fira Montjuïc venue and will also be integrated with MWC at Partners and will provide access to: partner of mPowered Industries, Mobile social networks, and apps have given individuals Fira Gran Via. The inaugural mPowered Industries programme features the following event partners: Media Summit will feature advertising leaders new ways to consume, create, share, participate • My MWC from some of the world’s biggest agencies and with and experience content. • Fira Montjuïc events: brands, including: Industry experts in broadcasting and mobile • mPI@MWC Montjuïc Keynotes • Jay Altschuler, Director-Global Media technologies will demonstrate how broadcasters on 24 February, Hall M5 Innovation, Unilever and wireless providers can work together to • mPI@MWC Montjuïc Partner Conference expand business opportunities and to satisfy • Shiv Singh, Head of Global Brand and on 25-26 February, Hall M8 (access is future consumer expectations. limited to the Partner event purchased) EyeforTravel is the leading source of business Marketing, Visa For session topics and accepted speakers who • mPI@MWC Montjuïc Exhibition intelligence in the travel industry and has been • Pete Blackshaw, Global Chief of Digital,Nestlé will detail what is essential for the future path on 25-26 February, Hall M8 organizing conferences, publishing news and ECHAlliance, as the leading connected health of your company to excel in this new era of original research since 1997. EyeforTravel is • Brandon Berger, Chief Digital Officer, Ogilvy • Fira Gran Via events: membership organisation in Europe, will lead content creation and delivery anywhere, anytime excited to offer attendees: • MWC Exhibition, 24-27 February the mPowered Industries Mobile Health vertical • Norm Johnston, Chief Digital Officer, and on multiple platforms. Learn more at: • MWC Featured Programmes, 24-27 conference and exhibition programme. • 30+ top travel industry speakers including Mindshare Worldwide www.nabshow.com/2014/about/overview/ February (application or additional fees Google, Facebook, Orbitz Worldwide, nab-annual-events/mobile-world-congress/. • Ben Phillips, Global Head of Mobile,MediaCom . may be required) Agenda Highlights: Airbnb, TripAdvisor, United Airlines, Delta Air • GSMA Seminars, 24-27 February • EIP Active and Healthy Ageing Lines, American Airlines, Accor, Ritz Carlton, Agenda content will include everything from ClubMed, HotelTonight, LastMinute.com, app marketing and tracking to privacy and Please note that MWC Exhibition Visitor, Silver, • The Global Promise of Health Technology Marriott and many more will share their programmatic, with a focus on how marketers Gold or Platinum Passes (as shown on page 48) • Tackling the global challenge of chronic disease expertise over 2 days are utilising mobile to make the most of their do not have access to the mPI@MWC Montjuïc campaigns. Keynotes and Partner Conferences. • Healthcare delivery: success stories • Outstanding conference agenda including exclusive travel industry case studies and best Learn more at: mobilemediasummit.com/mms- Learn more about all of these programmes • A consumer-aligned business model for mobile in travel practices that you can directly at-mobile-world-congress/. at:www.mobileworldcongress.com/ Health & Wellness apply to your business mpoweredindustries. Speakers include: • 15+ hours of unrivalled networking • Dr. Craig Friderichs, Head of Health, GSMA opportunities and knowledge sharing with the biggest travel and mobile brands • Dr. Oliver Harrison, CEO Ithaca Health Learn more at: events.eyefortravel.com/ • Dominique Legouge, Vice President mobile-world-congress/. Executive European Health Public Procurement Alliance (EHPPA), France
• Dr. Ambrose McLoughlin, Secretary General, Department of Health Ireland
• Edwin Poots, Minister of Health, Social Services and Public Safety in Northern Ireland
• Dr. Sinikka Salo, Deputy Mayor, Oulu – Finland
Learn more at: www.b2match.eu/echalliance- at-mobileworldcongress2014.
42 Register today at www.mobileworldcongress.com/register For the latest information, visit www.mobileworldcongress.com 43 #MWC14 Social Media atGSMA Mobile World Congress
Foursquare for GSMA Mobile World Congress Social media is an important part of the 2014 and we have some exciting programs Connect With Us conversation at GSMA Mobile World Congress. planned. We look forward to seeing the buzz Last year over 340,000 mentions of GSMA Mobile You can find us on the majority around #MWC14 and engaging with you on World Congress were recorded, and the #MWC13 of the major social channels – these platforms. hashtag trended globally for over 30 hours. Join the conversation today! If you have any questions around Mobile World Visit www. With this in mind, we’ve been busy making sure Congress, tweet us at @GSMA or @GSMA_Care mobileworldcongress. our social channels are effective and useful as and use the hashtag #MWC14, and we’ll answer com/social-mediafor all of they can be. We have partnerships with key as soon as we’re able. the links. social media channels including Twitter, and
For the latest information, visit www.mobileworldcongress.com 45 Mobile World Live
Exclusive Insight, Daily Video Highlight
Wish Mobile World Congress happened more often than just once a year? Want to get up to speed on mobile industry news and happenings before arriving in Barcelona?
While at Mobile World Congress, you’ll want to be sure to catch Mobile World Live MWC 2013: Day 1 Highlights TV. Broadcast live from the show across giant screens at the venue, as well as online www.mobileworldlive.com and across Video Highlight Produced by the mobile industry for the mobile Barcelona on its own TV channel. Accessible in approximately 20,000 hotel rooms, our industry, Mobile World Live is an essential programming includes exclusive interviews multimedia resource that keeps mobile with C-level executives from the world’s largest professionals on top of the news and issues operators, device makers and equipment that shape the market. It offers daily breaking vendors; exclusive live keynotes; panel news from around the globe. Exclusive video discussions; press events and reports direct from interviews with business leaders and event the show floor. In short, Mobile World Live TV reports provide comprehensive insight into allows you to stay ahead of all the news from the latest developments and key issues. All the show. MWC 2013: Show Wrap-up enhanced by incisive analysis from a team of expert commentators. With channels tailored to four market sectors, Mobile World Live provides the facts to inform every business decision, accessible online or via mobile apps. Our content covers four vertical channels – mobile apps, mobile devices, mobile health and mobile money – and we publish five regular Video Highlight eNewsletters: • Mobile World Live – Daily • Mobile World Live – Apps • Mobile World Live – Devices • Mobile World Live – Health • Mobile World Live – Money In addition, Mobile World Live produces webinars, the Show Daily publications for all GSMA events and Mobile World Live TV – the award-winning broadcast service of Mobile World Congress. Mobile World Live is also the exclusive home to all GSMA event keynote presentations. Learn more or contact the Editor at www.mobileworldlive.com. Mobile World Live TV Highlights
For the latest information, visit www.mobileworldcongress.com 47 CHOOSE YOUR PASS Registration Information
Mobile World Congress 2014 has something for everyone, and we offer four different passes to meet the needs of all attendees. Whether you’d like to Registration Services within the Additionally, you may use your NFC Badge to Final Confirmations browse the exhibition, attend the industry’s best thought-leadership conference, or experience five-star platinum networking, we have an offer for you: attend conference sessions held in Hall 4, subject GSMA App to having a conference eligible pass. Please note Please refer to your Final Confirmation for your Mobile registration services are available in the that you must still collect a printed badge with badge collection instructions. This will be sent GSMA App. This includes registering for your valid Photo ID. to you in an email when you fully complete pass, and accessing your Final Confirmation and your registration. Alternatively, your Final Confirmation is accessible from the GSMA app. your NFC Badge. Find the free GSMA app by Age Restriction searching “GSMA” in your app market. Admission to Mobile World Congress is Required Photo Identification NFC Badge at Mobile World Congress restricted to industry professionals and application developers over the age of 16. In Photo ID checks will be performed and badges The NFC Badge will enable you to enjoy the event a person under the age of 16 wishes will only be given to the person matching the My MWC ease-of-access to MWC, through dedicated NFC to attend, they must secure prior written name of the registration, on presentation of Our exclusive event planning tool • • • • Badge entrance lanes at the North and South permission from the GSMA by writing to official ID. Under no circumstances will badges Entrances without having to repeatedly show [email protected]. be given to anyone other than the person Exhibition photo ID. (You will only need to show official This policy is strictly enforced. named on the badge. Photo identification is also 1,700 exhibitors showcasing the latest products, devices and technologies• • • • Photo ID one time to validate your NFC Badge.) required to enter the venue (unless a validated NFC badge is used). Please carry Photo ID with mPI@MWC Montjuïc Exhibition you at all times. mPowered Industries industry-vertical exhibition at Fira Montjuïc Onsite Registration Hours and Locations: (Does not include mPI Partner Conferences) • • • • Accepted forms of Photo ID include driving licence (with photo), national ID cards Fira Montjuïc and passports. We cannot accept any ID with GSMA Seminars Date BCN Airport T1 & T2B Fira Gran Via (limited capacity) non-European characters (e.g. Chinese, Korean, Insights and developments on key GSMA and industry initiatives • • • • Arabic or Japanese characters). Friday 21 February 09:00 – 20:00 n/a n/a Featured Programmes App Planet, Partner Events, Forum Series and more! (Pre-registration and acceptance may be required for attendance) • • • • Saturday 22 February 09:00 – 20:00 09:00 – 18:00 09:00 – 18:00 Fast Track Badge Collection If your Final Confirmation states that you are Keynotes & Conference Sessions Sunday 23 February 09:00 – 20:00 09:00 – 20:00 09:00 – 20:00 eligible for Fast Track badge collection, please Includes post-event access to conference presentations via My MWC • • • bring your Final Confirmation, along with your Monday 24 February 07:00 – 16:00 07:00 – 20:00 07:00 – 20:00 Photo ID and a Business Card to one of our Global Mobile Awards Ceremony registration locations. Fast Track locations are Tuesday, 25 February. Watch as the industry’s best receive recognition • • • Tuesday 25 February n/a 07:30 – 19:00 07:00 – 19:00 open to you over the weekend before the event. We are offering Fast Track badge collection at Wireless Intelligence Report Wednesday 26 February n/a 07:30 – 19:00 07:30 – 19:00 Barcelona Airport Terminal 2B, and in a limited Receive a complimentary copy of the quarterly Wireless Intelligence Report • • capacity over the weekend at Fira Montjuïc (Hall Thursday 27 February n/a 07:30 – 16:00 n/a M8). We strongly advise you to collect your VIP Networking Lounge Access badge early at the airport or at Gran Via to avoid Find a seat, hold a meeting or make new contacts in the exclusive VIP the rush on Monday. Networking Lounge • •
Conference Lunch New Registrations Network with fellow attendees in the centre of the action • • We strongly recommend you Register or complete your registration before the Dedicated Pre-Event Customer Service Receive expedited assistance when contacting event in order to avoid any potential delays Mobile World Congress Customer Care • • when you arrive onsite. To register, visit www.mobileworldcongress.com/registration or register via your mobile phone using the GSMA Pre-Event Mobile World Live Webinar app. Participate in a pre-event update from key leaders in the mobile ecosystem • • The Platinum Experience Registration Enquiries Experience unparalleled networking opportunities and exclusive access to key industry leaders • For our substitution or cancellation policies, or should you have other registration-related questions, please visit our Registration FAQs page, www.mobileworldcongress.com/registration- Pricing Notes & Discount Information faq/. • GSMA Members are eligible to receive a 30% discount on all passes sold by the GSMA General Queries: [email protected] • The official currency of Mobile World Congress is the Euro Exhibitor Queries: • All passes are subject to VAT [email protected] • Accepted forms of payment are credit cards and wire/brank transfer
48 Register today at www.mobileworldcongress.com/register For the latest information, visit www.mobileworldcongress.com 49 Travel Information Travel Information
• Asiana Airlines the AVE high-speed train, which connects with International Travelers Save Up access the Conventions Plus online booking tool • Austrian Airlines Barcelona: A Magical City Getting Around the European Rail network via Madrid. ™ • Visit www.staralliance.com/conventionsplus/ • Avianca To 20% with the Star Alliance “In most cities, when you want to see great art, We are thrilled to be at Fira Gran Via and we • Brussels Airlines Network delegates/ you go to a museum. In Barcelona, you just take want to ensure that you arrive at venue without • Copa Airlines • Under “Delegates login” enter conventions a walk.” – Jim Ferri issue. The most convenient, inexpensive and • Croatia Airlines code LH07S14 reliable way to get to Fira Gran Via is by Public • EgyptAir There are few cities in Europe – or around the Transport and Free Official Hotel Shuttle Buses. Registered participants plus one accompanying • Ethiopian Airlines world – that have an allure quite like Barcelona. All MWC attendees using public transportation person travelling to the event can qualify for a • LOT Polish Airlines Whether you’re interest lies in amazing will receive a free transportation pass valid for discount of up to 20%, depending on fare and • Lufthansa architecture, sandy Mediterranean beaches, the four event days. Transportation passes class of travel booked. The participating airlines • Scandinavian Airlines dance and culture, historical significance, will be distributed when picking up event for this event are: • Singapore Airlines vibrant party scenes, or gastronomical delights, badges at all registration locations during the The Star Alliance™ Members Airlines have again • South African Airways Barcelona has something for you. You’ll • Adria Airways weekend prior to the event, as well as at the been appointed as the Official Airline Supplier • SWISS International Airlines definitely want to soak up the city while you’re • Aegean Airlines transport pass desk in the South Entrance of for GSMA Mobile World Congress 2014. • TAP Portugal in town for MWC. Be sure to schedule some • Air Canada See the Sights Fira Gran Via, from Monday to Thursday. New • THAI time before or after the event to experience the To obtain the Star Alliance Conventions Plus • Air China for 2014 is a continuous shuttle bus service • Turkish Airlines best of Catalonia! Everyone you ask will name a different Barcelona discounts please follow the below steps to connecting Fira Gran Via and Fira Montjuïc • United sight as their favorite. From the pedestrian during the event days. Learn more and find • US Airways avenue La Rambla and the Gothic Cathedral to the best option prior to your arrival, by visiting the as-yet-unfinished Sagrada Familia church Learn more at www.mobileworldcongress.com/ www.mobileworldcongress.com/fira-gran- or the works of Antoni Gaudí, there is much to airline-discounts/. via/#fgv. see. Barcelona Turisme has a wonderful website, www.barcelonaturisme.com, to help you narrow down your many options. Stay Safe Still can’t decide? Our Official Accommodation Hotel Accommodation Provider b network has done the work for Barcelona is a safe city. Nevertheless, while you! b network has pulled together a variety you are visiting we suggest taking common- of different tour opportunities for you or sense precautions as you would when visiting members of your traveling party. Options any major city, including carrying only as include an FC Barcelona stadium tour, a day much cash as you need, keeping an eye on Your Arrival spa experience, wine and ham tastings, or a your personal belongings, both inside and morning catamaran sail, among others. Let this outside the Congress venue, and remaining Most attendees enter the city via Barcelona be the year that you see more of the city – visit vigilant in crowds, restaurants and on public Airport, which is located just ten minutes away www.mobileworldcongress.com/barcelona-tours transportation. Watch out for people creating from Fira Gran Via and is served by more than and book a tour today! distractions and diversions. Also, we strongly 110 airlines. Of course, the city is also served by suggest you remove your Congress pass when Once again, we are proud to have b network you leave the venue, so as not to advertise that (formerly Barcelona Business Pass / BBP) as the you’re carrying the latest mobile devices. Official Supplier for Hotel Accommodations for Mobile World Congress. In partnership with However, if you do experience a security incident the Barcelona Hotel Association, b network while in Barcelona, please call +34 900 77 2014, has secured a range of great accommodation a free 24-hour security telephone number solutions at every price point and is ready to assist providing assistance and information during the with accommodation bookings at more than 300 event days. Making a report helps the city to hotels from two-star budget to five-star luxury in fight petty crime. This service covers the entire the Barcelona area. b network has negotiated city of Barcelona - not just the event venue - and with the majority of the city’s hotels to provide the number will be printed on the back of your the best possible rates for MWC attendees. Congress pass for easy reference. b network’s rates are usually 25% to 50% lower than rates on the direct market (depending on the type of room). Book your accommodation today while great locations and prices are still available! Tel: +34 93 550 03 50 Fax: + 34 93 414 17 86 Email: [email protected] Web: www.mobileworldcongress.b-network.com
Visit www.mobileworldcongress.com/travel to learn more.
50 Register today at www.mobileworldcongress.com/register For the latest information, visit www.mobileworldcongress.com 51 In an effort to minimise the environmental impact of our events, the GSMA has created the MWC Green Initiatives programme to promote reduced material usage and waste at Mobile World Congress. This item is delivered digitally to reduce our production of printed materials.
GSMA and Mobile World Congress logos are property of the GSM Association. 14/2 Pub. 13/01/14 All other trademarks and logo marks are the property of their respective owners. 52 Register today at www.mobileworldcongress.com/register