University of Pennsylvania ScholarlyCommons Publicly Accessible Penn Dissertations 2009 Geek Cultures: Media and Identity in the Digital Age Jason Tocci University of Pennsylvania,
[email protected] Follow this and additional works at: http://repository.upenn.edu/edissertations Part of the Communication Technology and New Media Commons, Critical and Cultural Studies Commons, Gender, Race, Sexuality, and Ethnicity in Communication Commons, Other Communication Commons, Social and Cultural Anthropology Commons, and the Sociology Commons Recommended Citation Tocci, Jason, "Geek Cultures: Media and Identity in the Digital Age" (2009). Publicly Accessible Penn Dissertations. 953. http://repository.upenn.edu/edissertations/953 This paper is posted at ScholarlyCommons. http://repository.upenn.edu/edissertations/953 For more information, please contact
[email protected]. Geek Cultures: Media and Identity in the Digital Age Abstract This study explores the cultural and technological developments behind the transition of labels like 'geek' and 'nerd' from schoolyard insults to sincere terms identity. Though such terms maintain negative connotations to some extent, recent years have seen a growing understanding that "geek is chic" as computers become essential to daily life and business, retailers hawk nerd apparel, and Hollywood makes billions on sci-fi, hobbits, and superheroes. Geek Cultures identifies the experiences, concepts, and symbols around which people construct this personal and collective identity. This ethnographic study considers geek culture through multiple sites and through multiple methods, including participant observation at conventions and local events promoted as "geeky" or "nerdy"; interviews with fans, gamers, techies, and self-proclaimed outcasts; textual analysis of products produced by and for geeks; and analysis and interaction online through blogs, forums, and email.