Quick Reference Brand Guidelines INTRODUCTION
We have a great story. It’s time to share it.
Whether you’re a student, alumni, community partner, or staff or faculty member at Ontario Tech University, you know there is something very special about this place. These guidelines ensure all aspects of our refreshed brand are clear, and that tools are shared to help articulate, express and evaluate the brand in every aspect of our daily work.
Creating and maintaining a strong brand image is critical to the continued success and growth of the university. We all have a role to play in managing it. These easy-to-use brand guidelines introduce the necessary protocols required to effectively leverage the Masterbrand and Spirit Brand identities. Presenting Ontario Tech University in a consistent, professional way will reinforce the importance and distinctiveness of our message. That’s why it’s extremely important that these standards are respected and adhered to. If you have any questions regarding these guidelines, contact [email protected]. Ontario Tech University
Contents
INTERACTIVE PDF CLICK A TITLE BELOW TO JUMP
MASTERBRAND SUPPORT
4 OUR BRAND NAME 26 GLOSSARY OF TERMS 5 OUR BRAND MANIFESTO 27 CONTACT INFORMATION 6 OUR BRAND VOICE
7 OUR IDENTITY
8 LOGO FORMATS
11 LOGO VERSIONS
12 LOGO USAGE
13 INCORRECT LOGO USAGE
14 LOGO ELEMENTS
18 OUR FONTS
24 OUR COLOURS
Visit our Brand Central Toolkit to download the full Brand Guidelines. Ontario Tech University 4
MASTERBRAND SUPPORT
CLICK ANY TITLE TO JUMP 4 OUR BRAND NAME Our Brand Name 5 OUR BRAND MANIFESTO 6 OUR BRAND VOICE Ontario Tech University 7 OUR IDENTITY
8 LOGO FORMATS We’re a modern, nimble and technology-focused institution. Our brand name raises awareness of our strong reputation 11 LOGO VERSIONS and demonstrates our place amongst global post-secondary 12 LOGO USAGE technology institutions. 13 INCORRECT LOGO USAGE Our official name remains University of Ontario Institute of Technology and it’ll be used for our degree parchments and official documents. Please use Ontario Tech University in all other 14 LOGO ELEMENTS communications and references to the university. 18 OUR FONTS
24 OUR COLOURS Best practices:
> Don’t incorporate OTU or any other acronym into communications or designs. > When referencing our university in body copy, use the full name Ontario Tech University and Ontario Tech in subsequent references. > When using a faculty signature, ensure Ontario Tech University is typeset in full elsewhere on the same communication. Ontario Tech University 5
MASTERBRAND SUPPORT
4 OUR NAME Our Brand Manifesto 5 OUR BRAND MANIFESTO 6 OUR BRAND VOICE We have an important story to share. 7 OUR IDENTITY
8 LOGO FORMATS Our world is changing rapidly and given the demanding times we
11 LOGO VERSIONS live in, it’s crucial that we step up now and search for solutions. 12 LOGO USAGE At Ontario Tech University, we’re serious about success. We believe 13 INCORRECT LOGO that with smart, focused thinking and a drive toward finding USAGE innovative, modern results to real-life challenges, we can help 14 LOGO ELEMENTS chart the way forward. 18 OUR FONTS 24 OUR COLOURS We strive for a better future and we’re always open to new 26 ONEBRAND ARCHITECTURE emerging possibilities. And we do it all with a no-nonsense attitude
28 SIGNATURE that recognizes that being too traditional, or too formal, are not IDENTITIES prerequisites for being great. Technology is a driving force in society, bringing advances that improve our lives and well-being. At Ontario Tech, we’re not only at the forefront of the possibilities, but also exploring the questions that guide a consideration of tech with a conscience. Ontario Tech University 6
MASTERBRAND SUPPORT
4 OUR BRAND NAME Our Brand Voice 5 OUR BRAND MANIFESTO Our voice needs to embody and represent our diverse student body and faculty. The way we communicate and convey information should mirror the values that we uphold throughout our campus. Our brand voice should 6 OUR BRAND VOICE humanize our brand and elevate our reputation. Our tone should be consistent and authentic through all points of communication. 7 OUR IDENTITY Our tone and manner in design and content writing are: 8 LOGO FORMATS > Smart 11 LOGO VERSIONS > Focused 12 LOGO USAGE > Grounded 13 INCORRECT > Down to earth LOGO USAGE > Pragmatic 14 LOGO ELEMENTS > Inclusive
18 OUR FONTS > ‘Don’t take ourselves too seriously’
24 OUR COLOURS Ontario Tech University 7
MASTERBRAND SUPPORT
4 OUR BRAND NAME Our Identity 5 OUR BRAND MANIFESTO Our identity signals the start of an exciting new era and reflects a stronger, emboldened campus spirit. 6 OUR BRAND VOICE It’s a strategic evolution of the university’s old mark 7 OUR IDENTITY and is now simple, unique and identifiable. The iconic Shield was simplified and modernized to represent 8 LOGO FORMATS a commitment to openness and possibilities. The 11 LOGO VERSIONS Arrow was introduced to reflect tech-forward momentum, always pointing towards a better future. 12 LOGO USAGE Our updated colour palette includes an infusion 13 INCORRECT of orange to differentiate ourselves. A modern, LOGO USAGE customized Wordmark complements a versatile typography system. 14 LOGO ELEMENTS Our brand identity instills every university touch point 18 OUR FONTS including merchandise, website, printed collateral, 24 OUR COLOURS way-finding and building signage, and social media. More than just a logo, the identity helps to tell our story with consistency, unity, and pride.
For more information contact [email protected] ARROW SHIELD ARC
> Directional > Leverages heritage > Emerging ideas > Forward-thinking > Open to new ideas > Possibilities > Progressive > Strength and safety > Represents the O in Ontario Ontario Tech University 8
MASTERBRAND SUPPORT
4 OUR BRAND NAME Logo PRIMARY LOGO STACKED LOGO 5 OUR BRAND MANIFESTO Formats 6 OUR BRAND VOICE OUR LOGO 7 OUR IDENTITY The primary logo is the preferred format and it should be used 8 LOGO FORMATS wherever possible. We’ve developed a stacked version of the logo for 11 LOGO VERSIONS instances where space may be 12 LOGO USAGE limited. WORDMARK STACKED WORDMARK
13 INCORRECT OUR WORDMARK LOGO USAGE The Wordmark logo versions should be used sparingly and only 14 LOGO ELEMENTS in circumstances where the Shield Symbol is used as a graphic element. 18 OUR FONTS OUR SYMBOL 24 OUR COLOURS The Symbol can be used on its own. See the next page for more information. SYMBOL Ontario Tech University 9
MASTERBRAND SUPPORT
4 OUR BRAND NAME Logo Formats 5 OUR BRAND MANIFESTO OUR SYMBOL CAN BE USED WHEN: SYMBOL FORMATS: REVERSE—DARK REVERSE—LIGHT WHITE > It’s a graphic element, shown in its FULL-COLOUR BLUE BACKGROUND BLUE BACKGROUND 6 OUR BRAND VOICE entirety without cropping.
7 OUR IDENTITY > The full logo has previously appeared: e.g. the second page of a letterhead, the 8 LOGO FORMATS footer of a PowerPoint slide, the front of the business card, on the header of a 11 LOGO VERSIONS tent card.
12 LOGO USAGE > Unavoidable tiny sizes are required, like a favicon. 13 INCORRECT FOR RESTRICTED- LOGO USAGE ZOOMED-IN LOGO PATTERN COLOUR CASES LIKE Not to be confused with our Symbol, SCREEN PRINTING OR EMBROIDERY 14 LOGO ELEMENTS which is always shown in its entirety, 18 OUR FONTS the zoomed-in logo pattern is a flexible, hard-working design element. 24 OUR COLOURS Best practices: ZOOMED-IN LOGO PATTERN
> The edges of the pattern must be cropped in some way to distinguish it from our Symbol. > The colour blocks can interchange with each other and different parts can be
cropped/highlighted to convey pathways, Presentation Title Goes focus or to contrast a busy page. Here Neque Lorem Dolor > If parts of the Arrow are shown within the crop, it must remain 100 per cent Tech Tangerine.
Refer to Brand Patterns under Design Elements for more applications. Ontario Tech University 10
MASTERBRAND SUPPORT
4 OUR BRAND NAME Logo SYMBOL APPLICATIONS 5 OUR BRAND MANIFESTO Formats 6 OUR BRAND VOICE SYMBOL USE 7 OUR IDENTITY Review these examples for guidance on correct and incorrect 8 LOGO FORMATS use of our Symbol.
11 LOGO VERSIONS
12 LOGO USAGE
13 INCORRECT LOGO USAGE
14 LOGO ELEMENTS
18 OUR FONTS
24 OUR COLOURS
INCORRECT SYMBOL USE
Welcome to
Presentation Title Ontario Tech Goes Here Neque Lorem Dolor University
DON’T WATERMARK THE DON’T USE THE FULL SYMBOL DON’T RUN TEXT OR SYMBOL AS A PATTERN AND CHANGE ELEMENTS OVER THE SYMBOL ITS COLOURS Ontario Tech University 11
MASTERBRAND SUPPORT
4 OUR BRAND NAME Logo FULL-COLOUR 5 OUR BRAND MANIFESTO Versions 6 OUR BRAND VOICE As a general rule, and whenever 7 OUR IDENTITY possible, the logo should always be used in its full-colour version. 8 LOGO FORMATS Reverse, white and black versions should only be used in 11 LOGO VERSIONS specific cases. REVERSE — LIGHT BLUE BACKGROUND REVERSE — DARK BLUE BACKGROUND 12 LOGO USAGE Ensure the logo is always 13 INCORRECT reproduced with approved LOGO USAGE artwork files and the correct format is used for 14 LOGO ELEMENTS the appropriate medium. All logo files are available in 18 OUR FONTS CMYK, PMS and RGB formats. 24 OUR COLOURS
WHITE BLACK Ontario Tech University 12
MASTERBRAND SUPPORT
4 OUR BRAND NAME Logo Usage CONSTRUCTION 5 OUR BRAND This shows how the O MANIFESTO To ensure our brand is informed the foundations represented effectively, the of the logo. 6 OUR BRAND VOICE logo must be used correctly. This page shows the correct amount 7 OUR IDENTITY of required clear space around 8 LOGO FORMATS the logo. The same spacing rules apply to all variations of the 11 LOGO VERSIONS logo. Note the minimum size application of logos. CLEAR SPACE 12 LOGO USAGE Avoid using the logo smaller than Use the capital O to 13 INCORRECT the examples shown. Exceptions determine the minimum LOGO USAGE can be made for special cases required space used around 14 LOGO ELEMENTS such as specialty items, where the logo for all formats. smaller logo sizes are needed. 18 OUR FONTS Minimum sizes for logos don’t include clear space. 24 OUR COLOURS
MINIMUM SIZE
PRIMARY LOGO STACKED LOGO SYMBOL 1.5" WIDE FOR PRINT 1.0" WIDE FOR PRINT 0.265" WIDE FOR PRINT 150PX FOR DIGITAL 100PX FOR DIGITAL 16PX FOR DIGITAL Ontario Tech University 13
MASTERBRAND SUPPORT
4 OUR BRAND NAME Incorrect 5 OUR BRAND MANIFESTO Logo Usage 6 OUR BRAND VOICE Here are examples of how DON’T CHANGE COLOURS DON’T ALTER OR REARRANGE DON’T STRETCH OR 7 OUR IDENTITY our logo shouldn’t be used. OF THE LOGO THE LOGO ELEMENTS DISTORT THE LOGO If you have any questions about 8 LOGO FORMATS how to apply our logo, contact [email protected] 11 LOGO VERSIONS
12 LOGO USAGE
13 INCORRECT MATH & SCIENCE CLUB LOGO USAGE DON’T ALTER OR CREATE DON’T USE ON A BACKGROUND DON’T USE THE LOGO ON A 14 LOGO ELEMENTS YOUR OWN DESCRIPTOR TEXT COLOUR SIMILAR TO THE LOGO BUSY PHOTO OR PATTERNED FOR LEGIBILITY BACKGROUND 18 OUR FONTS
24 OUR COLOURS
BE SURE TO USE THE CORRECT DON’T ‘WATERMARK’ THE DON’T RUN THE LOGO TO THE COLOUR VERSION OF THE LOGO IN FULL COLOUR. EDGE OF A PRINTED PIECE OR LOGO FOR LEGIBILITY SIGNAGE, OR BREACH THE LOGO’S CLEAR SPACE WITH OTHER DESIGN ELEMENTS
Communications ABC Company & Marketing
DON’T LOCK UP ANOTHER DON’T ALTER OR CREATE YOUR GRAPHIC WITH THE LOGO OWN SIGNATURE Ontario Tech University 14
MASTERBRAND SUPPORT
4 OUR BRAND NAME Logo Elements ARROW 5 OUR BRAND MANIFESTO ARROW You can use the Arrow on its own, across brand DEVICE 6 OUR BRAND VOICE applications to bring visual impact or structure to the layout. In order to maintain consistency and 7 OUR IDENTITY balance, it must be used carefully. Preferred Acceptable 8 LOGO FORMATS
11 LOGO VERSIONS Best practices: 12 LOGO USAGE > The Arrow must always > Proportion and clear 13 INCORRECT be used in 100 per cent space is important to LOGO USAGE Tech Tangerine. make sure the device > Use of the Arrow is is not crowded or 14 LOGO ELEMENTS preferred to be flush adding to visual clutter. 18 OUR FONTS to the edge of the > Where possible, the document, not inset. Arrow should point 24 OUR COLOURS > Ensure the Arrow to the top right to isn’t overused within reinforce forward a layout. direction.
ARROW PATTERN PATTERN One of our Brand Patterns is created from the Arrow.
The Arrow Brand Pattern has the flexibility to change to other colours or be used monochromatically as tone-on-tone, as opposed to the Arrow above, which should stay 100 per cent Tech Tangerine. Ontario Tech University 15
MASTERBRAND SUPPORT
4 OUR BRAND NAME Logo ARROW 5 OUR BRAND FRAME MANIFESTO Elements 6 OUR BRAND VOICE ARROW FRAME 7 OUR IDENTITY The Arrow Frame can highlight content contained within the frame. There should 8 LOGO FORMATS be generous white space around the frame, and there shouldn’t be too much 11 LOGO VERSIONS content. i.e. short, punchy facts where Degrees both corners of the frame are not too far 12 LOGO USAGE Bachelor’s apart from one another. The Arrow Frame 10k+ 18k+ Master’s Graduate and Degrees 13 INCORRECT is helpful as a typographic tool such as PhDs LOGO USAGE highlighting big-number callouts. undergraduate conferred students Diplomas 14 LOGO ELEMENTS
18 OUR FONTS ENSURE THAT CLEAR SPACE OF AT 24 OUR COLOURS LEAST HALF THE WIDTH OF THE ARROW ISN’T ENCROACHED UPON BY TEXT ELEMENTS Ontario Tech University 16
MASTERBRAND SUPPORT
4 OUR BRAND NAME Logo Subhead Degrees 5 OUR BRAND Da evel ipsus maionsequia cum consequiae velibus, sum ium Bachelor’s MANIFESTO que pre nemquae cullaciatem archil expligenihit poreperem hit Master’s Elements ad maioreic teturei umquodit. Onsere, seque essunt, omniet PhDs 6 OUR BRAND VOICE auda simin et quis. Lecaerro eos INCORRECT USE doluptati ommolescil illacea Undergraduate taecae latquodit molorio and Graduate 7 OUR IDENTITY Here are examples of how our reremque. Arrow shouldn’t be used. If you diplomas 8 LOGO FORMATS have any questions about how to apply the Arrow contact 11 LOGO VERSIONS [email protected] DON’T BOX DON’T USE TOO MUCH DON’T RUN TEXT OR TEXT WITHIN THE ELEMENTS CLOSE TO THE 12 LOGO USAGE Where possible, the Arrow should ARROW FRAME ARROW FRAME 13 INCORRECT point to the top right to reinforce LOGO USAGE forward direction. On its side as an arrow is also acceptable. 14 LOGO ELEMENTS
18 OUR FONTS Degrees
24 OUR COLOURS
DON’T ALTER THE DON’T ADD TEXT TO DON’T USE DROP EDGES OF THE ARROW THE ARROW SHADOWS
DON’T USE DON’T CHANGE THE DON’T CREATE NEW GRADIENTS THICKNESS OF THE ARROW FRAMES Ontario Tech University 17
MASTERBRAND SUPPORT
4 OUR BRAND NAME Logo 5 OUR BRAND MANIFESTO Elements 6 OUR BRAND VOICE ARROW—EXTENSION 7 OUR IDENTITY The Arrow can be used as positive or negative space to 8 LOGO FORMATS mask images.
11 LOGO VERSIONS Ensure there’s generous 12 LOGO USAGE uncluttered space around the image frame. Avoid placing 13 INCORRECT text too close. LOGO USAGE It can be extended as an 14 LOGO ELEMENTS opening pull-quote. Ensure NEGATIVE POSITIVE there’s generous uncluttered 18 OUR FONTS space around the pull-quote.
24 OUR COLOURS Note: The pull-quote can be used in any of our primary or PULL QUOTE BROCHURE POWERPOINT secondary colours.
The university’s curriculum helped me achieve my career goals. Quote as serchic to to eos volupti venimus sum qui doluptaes est et ante volum seruntoreped qui nos et rem fugiam, sam quia vel iniae explibus arios sunt The professors provide rat aciis eost, quatio et officia seque liquam. Presentation—SOURCE Title NAME, EGoesxplibus arios sunt rat acis eost, quatio et officia seque a comfortable learning Here Neque Lorem Dolor environment and treat students with respect.
— STUDENT NAME Ontario Tech University 18
MASTERBRAND SUPPORT
4 OUR BRAND NAME Our Fonts 5 OUR BRAND MANIFESTO PRIMARY FONT: UBUNTU 6 OUR BRAND VOICE Our Wordmark incorporates a new font, Ubuntu. It’s 7 OUR IDENTITY versatile, approachable, comes in a variety of 8 LOGO FORMATS weights and is also designed 11 LOGO VERSIONS for digital use. Ubuntu can be used for all of our Welcome 12 LOGO USAGE communication, marketing and digital materials. 13 INCORRECT FEATURE FEATURE LOGO USAGE > Free and open-source font. > Rounded letterforms 14 LOGO ELEMENTS > This means it can be used in are friendly and modern. 18 OUR FONTS all software programs once installed. If sharing a file with 24 OUR COLOURS an outside vendor, make sure they download and install Ubuntu (available on Google Fonts).
FEATURE > 1,200 glyphs добро > 200 to 250 languages пожаловать Ontario Tech University 19
MASTERBRAND SUPPORT
4 OUR BRAND NAME Our Fonts UBUNTU 5 OUR BRAND MANIFESTO PRIMARY FONT: UBUNTU AVAILABLE WEIGHTS 6 OUR BRAND VOICE All documents should incorporate the primary font Curriculum Light 7 OUR IDENTITY within the material to ensure Light Italic it relates to our brand. emboldened campus spirit 8 LOGO FORMATS Regular In good typography practice, 11 LOGO VERSIONS it’s important to consider Italic 12 LOGO USAGE the size, style and weight of strategic Medium the font in your document. 13 INCORRECT Adding contrast to the LOGO USAGE typography setting helps Simplified & Modernized Medium Italic your reader understand Bold 14 LOGO ELEMENTS emphasis and hierarchy openness and possibilities 18 OUR FONTS within the communication. Bold Italic Consider keeping consistent POINTING TOWARDS A BETTER FUTURE 24 OUR COLOURS typographic styles within your Condensed document to ensure visual aesthetic is simple and clean. Brand Evolution 1234567890?/!# Ontario Tech University 20
MASTERBRAND SUPPORT
4 OUR BRAND NAME Our Fonts ITC FRANKLIN GOTHIC STD 5 OUR BRAND MANIFESTO SECONDARY FONT: ITC FRANKLIN GOTHIC STD AVAILABLE WEIGHTS 6 OUR BRAND VOICE Strong brands usually employ more than one typeface. Curriculum Book 7 OUR IDENTITY Different typefaces have emboldened campus spirit Book Italic differing attributes and can 8 LOGO FORMATS be applied in applications and Medium 11 LOGO VERSIONS communication hierarchies to create distinct tones and Medium Italic 12 LOGO USAGE emphasis. strategic Demi 13 INCORRECT Our secondary font is ITC LOGO USAGE Franklin Gothic STD. It Simplified & Modernized Demi Italic features a robust type family Heavy 14 LOGO ELEMENTS that is extremely versatile openness and possibilities 18 OUR FONTS and flexible for any potential Heavy Italic application. It can be used POINTING TOWARDS A BETTER FUTURE 24 OUR COLOURS in all marketing and digital Book Condensed materials. Brand Evolution Book Condensed Italic Franklin Gothic was Medium Condensed selected because it works to complement our primary 1234567890?/!# Medium Condensed Italic font (Ubuntu). Demi Condensed Demi Condensed Italic Book Extra Compressed Demi Extra Compressed Ontario Tech University 21
MASTERBRAND SUPPORT
4 OUR BRAND NAME Our Fonts ARIAL 5 OUR BRAND MANIFESTO DEFAULT FONT: ARIAL Arial can be used in AVAILABLE WEIGHTS 6 OUR BRAND VOICE documents from external sources or in PowerPoint Curriculum Regular 7 OUR IDENTITY presentations when a copy of our primary or secondary emboldened campus spirit Regular Italic 8 LOGO FORMATS font isn’t available. Bold 11 LOGO VERSIONS Bold Italic 12 LOGO USAGE strategic Black 13 INCORRECT Simplified & Modernized LOGO USAGE
14 LOGO ELEMENTS openness and possibilities 18 OUR FONTS A BETTER FUTURE 24 OUR COLOURS Brand Evolution 1234567890?/!# Ontario Tech University 22
MASTERBRAND SUPPORT
4 OUR BRAND NAME Our Fonts HEADLINE/DISPLAY: UBUNTU-TITLE CASE 5 OUR BRAND MANIFESTO TYPOGRAPHIC APPLICATION CORRECT USE 6 OUR BRAND VOICE Our marketing and design pieces Connections for should feel connected to the same 7 OUR IDENTITY brand. Consistency in typography application signifies that the 8 LOGO FORMATS the Future communication comes from Ontario 11 LOGO VERSIONS Tech University.
12 LOGO USAGE Aim to use our primary font, Ubuntu, EYEBROW HEADLINES: UBUNTU OR ITC FRANKLIN GOTHIC STD, ALL CAPS OR TITLE CASE as primary headline/display, intro INTRODUCTORY PARAGRAPHS: UBUNTU UPPER-/LOWER-CASE 13 INCORRECT paragraphs and subheads to show LOGO USAGE off its unique letterforms. Upper and WHAT’S NEXT? lower case Ubuntu is preferred. 14 LOGO ELEMENTS Students are invited to meet alumni and potential employers Our secondary font, ITC Franklin 18 OUR FONTS to gain insights about industry, learn what companies are Gothic STD, is well suited to smaller looking for in new talent and obtain practical guidance. 24 OUR COLOURS support copy like body text, also as subheads, and eyebrow headlines. All caps, title or upper/lowercase combinations work. SUBHEADS: UBUNTU OR ITC FRANKLIN GOTHIC STD, ALL CAPS OR UPPER/LOWERCASE LOCATION LOCATION Business and Information Technology Business and Information Technology Building, Atrium and Mezzanine Building, Atrium and Mezzanine
BODY/SUPPORT TEXT: ITC FRANKLIN GOTHIC STD Rum iumquisin eum que inctur. Da evel ipsus maionsequia cum consequiae velibus, sum ium que pre nemquae cullaciatem archil expligenihit poreperem hit ad maioreic teturei umquodit. Onsere, seque essunt, omniet auda simin et quis. Lecaerro eos doluptati ommolescil illacea taecae latquodit molorio reremque. Ontario Tech University 23
MASTERBRAND SUPPORT
4 OUR BRAND NAME Our Fonts Connections for 5 OUR BRAND MANIFESTO TYPOGRAPHIC APPLICATION INCORRECT USE 6 OUR BRAND VOICE Within a paragraph or a single block the Future of text, avoid using multiple sizes of DON’T USE DROP SHADOWS OR 7 OUR IDENTITY fonts, multiple colours of text, or OTHER EFECTS ON TYPE mixing of fonts. 8 LOGO FORMATS Ubuntu’s Condensed and ITC Franklin 11 LOGO VERSIONS Gothic STD’s compressed fonts are 12 LOGO USAGE helpful in limited spaces, infographics, Rum iumquisin eum que inctur. Da evel ipsus maionsequia cum consequiae and to provide typographic hierarchy velibus, sum ium que pre nemquae cullaciatem archil expligenihit poreperem 13 INCORRECT and visual contrast. For legibility, don’t hit ad maioreic teturei umquodit. Onsere, seque essunt, omniet auda simin et quis. LOGO USAGE use small point sizes. Setting below Lecaerro eos doluptati ommolescil illacea taecae latquodit molorio reremque. 12pt in print isn’t recommended. 14 LOGO ELEMENTS AVOID MIXING COLOURS, FONTS, SIZES IN A TEXT BLOCK 18 OUR FONTS
24 OUR COLOURS
LOCATION Business and Information Technology Building, Atrium and Mezzanine
DON’T SET SMALL BODY TEXT (BELOW 12 PT) IN CONDENSED/ COMPRESSED FONTS Ontario Tech University 24
MASTERBRAND SUPPORT
4 OUR BRAND NAME Our Colours 5 OUR BRAND MANIFESTO PRIMARY PALETTE Our primary colour palette consists of FUTURE BLUE SIMCOE BLUE TECH TANGERINE * 6 OUR BRAND VOICE three bold colours: two traditional blues, paired with a vibrant orange. These 7 OUR IDENTITY convey enthusiasm, creativity, success, encouragement, change and determination. 8 LOGO FORMATS
11 LOGO VERSIONS Follow these unique colour breakdowns for appropriate reproduction across all 12 LOGO USAGE mediums.
13 INCORRECT Use these colours at full strength, not LOGO USAGE tinted or multiplied. (Monochomatic tinting approved in Brand Patterns only) 14 LOGO ELEMENTS PMS 541 C PMS 3005 C PMS 1645 C *TECH TANGERINE AND AODA COMPLIANCE 18 OUR FONTS Digital: We’ve developed a custom C100 M58 Y9 K46 C100 M31 Y0 K0 C0 M70 Y100 K0 breakdown for using Tech Tangerine RGB 24 OUR COLOURS or HEX colour text on a white background. R0 G60 B113 R0 G119 B202 R231 G93 B42 * Use these values and maintain a minimum of 24px font size. #003C71 #0077CA #E75D2A *
Print: Avoid using Tech Tangerine in font smaller than 16pt in print applications.
DON’T TINT OUR LOGO Ontario Tech University 25
MASTERBRAND SUPPORT
4 OUR BRAND NAME Our Colours WARM GREY COOL GREY DARK GREY SPIRIT NAVY WHITE 5 OUR BRAND MANIFESTO SECONDARY PALETTE Our neutral secondary colour palette 6 OUR BRAND VOICE supports and complements our bold primary palette. 7 OUR IDENTITY Our warm, cool and dark greys can be PMS PMS PMS 431 C PMS 539 C 8 LOGO FORMATS used as tints as needed for contrast in WARM GREY 3 C COOL GREY 7 C application. 11 LOGO VERSIONS C45 M25 Y16 K59 C100 M75 Y50 K50 C9 M11 Y13 K20 C20 M14 Y12 K40 12 LOGO USAGE Minimum contrast ratios must be met R91 G103 B112 R0 G40 B60 for use of grey values. Black text must R172 G163 B154 R167 G168 B170 13 INCORRECT be used on warm and cool grey to be # 5B6770 # 00283C LOGO USAGE web compliant. # ACA39A # A7A8AA
14 LOGO ELEMENTS
18 OUR FONTS
24 OUR COLOURS COLOUR-USE RATIO FUTURE BLUE SIMCOE BLUE TECH This is the recommended usage TANGERINE ratio guide in application.
Our Future and Simcoe Blues are used most prominently, balanced with a generous amount of white.
Reserve our Tech Tangerine for more judicious and strategic pops of colour and for our Arrow. Complement this with the secondary palette. Ontario Tech University 26
MASTERBRAND SUPPORT
26 GLOSSARY OF TERMS Glossary
27 CONTACT INFORMATION of Terms
CMYK RGB Pantone™ (PMS)
Short for Cyan-Magenta- Short for red, green, A popular colour- Yellow-Black, and blue, a computer monitor matching system used pronounced as separate requires separate by the printing industry letters. CMYK is a colour signals for each of the to print spot colours. model in which all colours three colours. All colour Most applications that are described as a mixture computer monitors are support colour printing of these four process RGB monitors. When allow you to specify colours. CMYK is the using JPEG or GIF images colours by indicating standard colour model for the web, they need to the Pantone™ name or used in offset printing for be saved in RGB colour. number. This assures that full-colour documents. you get the correct colour This type of printing uses when the file is printed, four basic colours so it’s even though the colour often called four-colour may not look correct printing. when displayed on your monitor. Ontario Tech University 27
MASTERBRAND SUPPORT
26 GLOSSARY OF TERMS Contact
27 CONTACT INFORMATION Information
COMMUNICATIONS & MARKETING
Ontario Tech University
brand.ontariotechu.ca
905.721.8668 ext. 5660
Visit our Brand Central Toolkit to download the full Brand Guidelines.
© University of Ontario Institute of Technology 2019. ONTARIO TECH UNIVERSITY and Design are trademarks of the University of Ontario Institute of Technology. D5050. June 2019.