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TAMS TECHNICAL COMMITTEE REPORT Broadcasters TAMS TECHNICAL COMMITTEE REPORT 27 November 2020 Copyright © 2017 The Nielsen Company. Confidential and proprietary. CONTENTS • KPI Update • Open View Update • Digital Terrestrial Update • Penalty Scorecard Week 47 of 2020 • Verified Channel List TAMS TECHNICAL COMMITTEE REPORT Copyright2017Nielsen The© Company. Confidentialand proprietary. 2 KPI UPDATE Copyright © 2017 The Nielsen Company. Confidential and proprietary. 3 TAMS PANEL CHARACTERISTICS PREVIOUS CURRENT ES 2018 Jul- 2019 Jun PAMS 2019 Total TV Households Total TV Households 14.6 Million 15.9 Million Total TV Population Total TV Population 46.6 Million 50 Million Panel Households Panel Households 3125 installed 3094 installed Panel Individuals Panel Individuals 15,689 15,633 TAMS TECHNICAL COMMITTEE REPORT Copyright2017Nielsen The© Company. Confidentialand proprietary. 4 TAMS SAMPLE OVERVIEW INSTALLED VS. REPORTING HOUSEHOLDS Target 3135 3128 3127 3125 3123 3119 3117 3113 3113 3103 3095 3094 99% 3134 2708 2717 2710 2736 2787 2793 2798 2765 2789 2771 90% 2533 2622 2821 Week 40 Week Week36 Week37 Week38 Week39 Week41 Week42 Week43 Week44 Week45 Week46 Week47 Installed Households Reporting Households TAMS TECHNICAL COMMITTEE REPORT Copyright2017Nielsen The© Company. Confidentialand proprietary. 5 TAMS SAMPLE OVERVIEW Working TVS # 81% 81% 81% 81% 79% 80% 81% 80% 80% 80% 80% 80% Week 41 Week 36 Week 37 Week 38 Week 39 Week 40 Week 42 Week 43 Week 44 Week 45 Week 46 Week 47 METERED (monitored) TV SETS 89% 89% 89% 89% 89% 89% 89% 89% 89% 88% 88% 88% Target 90% Week 36 Week 37 Week 38 Week 39 Week 40 Week 41 Week 42 Week 43 Week 44 Week 45 Week 46 Week 47 TAMS TECHNICAL COMMITTEE REPORT Copyright2017Nielsen The© Company. Confidentialand proprietary. 6 TAMS SAMPLE OVERVIEW AVG # TV SETS 1.22 1.22 1.21 1.22 1.22 1.22 1.22 1.22 1.21 1.21 1.21 1.21 Week 36 Week 37 Week 38 Week 39 Week 40 Week 41 Week 42 Week 43 Week 44 Week 45 Week 46 Week 47 HH’s WITH NO WORKING TV SETS 159 164 147 153 136 134 134 133 140 135 139 143 Week 37 Week 36 Week 38 Week 39 Week 40 Week 41 Week 42 Week 43 Week 44 Week 45 Week 46 Week 47 Copyright2017Nielsen The© Company. Confidentialand proprietary. 7 Copyright © 2017 The Nielsen Company. Confidential and proprietary. 52 Weeks 52 WEEKLY REPORTING 1 000 1 500 2 000 2 500 3 000 3 500 TAMS TECHNICAL COMMITTEE REPORT COMMITTEE TECHNICAL TAMS Week 48 Week 50 Week 52 Week 2 Week 4 Week 6 Week 8 Week 10 AVERAGE AVERAGE DAILY HOUSEHOLD SAMPLE Week 12 Week 14 Week 16 Week 18 Week 20 Week 22 Week 24 Week 26 Week 28 Week 30 Week 32 Week 34 Week 36 Week 38 Week 40 Week 42 Week 44 Week 46 8 Copyright © 2017 The Nielsen Company. Confidential and proprietary. Weeks 52 WEEKLY REPORTING TAMS TECHNICAL COMMITTEE REPORT COMMITTEE TECHNICAL TAMS 10 000 11 000 12 000 5 000 6 000 7 000 8 000 9 000 Week 48 Week 50 Week 52 Week 2 Week 4 Week 6 Week 8 Week 10 AVERAGE AVERAGE DAILY INDIVIDUAL SAMPLE Week 12 Week 14 Week 16 Week 18 Week 20 Week 22 Week 24 Week 26 Week 28 Week 30 Week 32 Week 34 Week 36 Week 38 Week 40 Week 42 Week 44 Week 46 9 WEIGHTING EFFICIENCY Efficiency Indicators – Last 6 Weeks 2020 Week Week Week Week Week Week Weekly Avg 42 43 44 45 46 47 Target INDIVIDAL WEIGHTING 79.5% 79.2% 79.8% 79.9% 79.4% 79.2% 70% EFFICIENCY INDIVIDUAL MAXIMUM 25,696 25,470 24,453 25,087 25,311 23,197 WEIGHT Target HOUSEHOLD WEIGHTING 83.5% 83.7% 83.9% 83.9% 83.2% 83.2% EFFICIENCY 65% TAMS TECHNICAL COMMITTEE REPORT Copyright2017Nielsen The© Company. Confidentialand proprietary. 10 Copyright © 2017 The Nielsen Company. Confidential and proprietary. As at: Week As at: WEIGHTING WEIGHTING DISTRIBUTION 1000 1500 2000 2500 TAMS TECHNICAL COMMITTEE REPORT COMMITTEE TECHNICAL TAMS 500 0 1755 2636 3518 INDIVIDUAL DISTRIBUTIONWEIGHTING INDIVIDUAL 47 2020 47 4399 5280 6162 7043 7924 8806 9687 10569 11450 12331 13213 14094 14976 15857 16738 17620 18501 19382 20264 21145 22027 22908 11 PANEL TENURE Week 47 PANEL TENURE 10+Years 5.69% 8-10Years 4.85% 6-8Years 29.64% 4-6Years 34.42% 1-3Years 21.91% 7-12Months 3.49% 0-6Months 0.00% TAMS TECHNICAL COMMITTEE REPORT Copyright2017Nielsen The© Company. Confidentialand proprietary. 12 PANEL BALANCE (PAMS 2019) Universe – 27 November 2020 PROVINCE 1200 977 1000 885 800 600 523 540 357 357 400 285 323 289 284 242 241 230 235 174 166 200 56 63 0 AREA 1600 1476 1400 1333 1200 932 1000 809 849 829 800 600 400 200 0 Metro Urban Rural Ideal Installed TAMS TECHNICAL COMMITTEE REPORT Copyright2017Nielsen The© Company. Confidentialand proprietary. 13 PANEL BALANCE (PAMS 2019) Universe – 27 November 2020 RACE 3000 2474 2466 2500 2000 1500 1000 364 500 232 262 289 64 77 0 Black Coloured Indian White PAY VS NO PAY 1 800 1694 1 661 1 473 1 600 1400 1 400 1 200 1 000 800 600 400 200 0 Pay TV Non-Pay TV Ideal Installed Copyright2017Nielsen The© Company. Confidentialand proprietary. 14 TAMS TECHNICAL COMMITTEE REPORT PANEL COMPOSITION 2020 Week 47 39 HH have Chart Title both DSTV and Open 299 Open View View Non Open Pay TV: 1694 View Non-Pay TV: 1400 1101 Pay TV Non Pay TV TAMS TECHNICAL COMMITTEE REPORT Copyright2017Nielsen The© Company. Confidentialand proprietary. 15 Copyright © 2017 The Nielsen Company. Confidential and proprietary. 52 Weeks 52 TIME VIEWED AVERAGE 100 120 140 160 TAMS TECHNICAL COMMITTEE REPORT COMMITTEE TECHNICAL TAMS 20 40 60 80 0 Week 1 Week 3 Week 5 Week 7 Week 9 Week 11 Week 13 Week 15 Week 17 2017 Week 19 Week 21 2018 Week 23 Week 25 Week 27 2019 Week 29 - Week 31 ATV (MINUTES) ATV 2020 Week 33 Week 35 Week 37 Week 39 Week 41 2020 Week 43 Week 45 99 Week 47 Week 49 Week 51 16 Copyright © 2017 The Nielsen Company. Confidential and proprietary. TVR% MONTHS 12 PAST TVR% 10% 20% 30% 40% 50% 10% 15% 20% 25% TAMS TECHNICAL COMMITTEE REPORT COMMITTEE TECHNICAL TAMS 0% 0% 5% Week 48 Week 48 Week 50 Week 50 Week 52 Week 52 Week 2 Week 2 Week 4 Week 4 Week 6 Week 6 Total Indv (incl guests) Week 8 Week 8 Week 10 Week 10 TOTAL TV: ALL DAY ADULTS/KIDS BY DAY ALL TV: TOTAL TOTAL TV: PRIME TIME ADULTS/KIDS TIME PRIME TV: TOTAL Week 12 Week 12 Week 14 Week 14 Week 16 Week 16 Week 18 Week 18 Kids Age: 4-14 Week 20 Week 20 Week 22 Week 22 Week 24 Week 24 Week 26 Week 26 Week 28 Week 28 Adults Age 15+ Week 30 Week 30 Week 32 Week 32 Week 34 Week 34 Week 36 Week 36 Week 38 Week 38 Week 40 Week 40 Week 42 Week 42 Week 44 Week 44 Week 46 Week 46 17 Copyright © 2017 The Nielsen Company. Confidential and proprietary. TVR% MONTHS 12 PAST TVR% 10% 15% 20% 25% 30% 10% 20% 30% 40% 50% TAMS TECHNICAL COMMITTEE REPORT COMMITTEE TECHNICAL TAMS 0% 5% 0% Week 48 Week 48 Week 50 Week 50 Week 52 Week 52 Week 2 Week 2 Week 4 Week 4 Week 6 Week 6 Week 8 Week 8 Ind:Pay Week 10 PAY NO VS PAY TIME PRIME IND: TOTAL Week 10 TOTAL IND: ALL DAY PAY PAY NO VS PAY DAY ALL IND: TOTAL Week 12 Week 12 Week 14 Week 14 Ind:non-Pay Week 16 Week 16 Week 18 Week 18 Week 20 Week 20 Week 22 Week 22 Week 24 Week 24 Total Indv(incl guests) Week 26 Week 26 Week 28 Week 28 Week 30 Week 30 Week 32 Week 32 Week 34 Week 34 Week 36 Week 36 Week 38 Week 38 Week 40 Week 40 Week 42 Week 42 Week 44 Week 44 Week 46 Week 46 18 Copyright © 2017 The Nielsen Company. Confidential and proprietary. TVR% 12 MONTHS PASTTVR% TAMS TECHNICAL COMMITTEE REPORT COMMITTEE TECHNICAL TAMS 10% 15% 20% 25% 30% 10% 20% 30% 40% 50% 0% 5% 0% Week 48 Week 48 Week 50 Week 50 Week 52 Week 52 Week 2 Week 2 Week 4 Week 4 Week 6 Week 6 Ind:Coloured Week 8 Week 8 Week 10 Week 10 TOTAL TV: PRIME TIME BY RACE BY TIME PRIME TV: TOTAL Week 12 Week 12 RACE BY DAY ALL TV: TOTAL Week 14 Week 14 Ind:Indian Week 16 Week 16 Week 18 Week 18 Week 20 Week 20 Week 22 Week 22 Ind:White Week 24 Week 24 Week 26 Week 26 Week 28 Week 28 Week 30 Week 30 Ind:Blacks Week 32 Week 32 Week 34 Week 34 Week 36 Week 36 Week 38 Week 38 Week 40 Week 40 Week 42 Week 42 Week 44 Week 44 Week 46 Week 46 19 BROADCAST SHARE 2020 BROADCAST SHARE: ALL DAY - ALL INDIVIDUALS Open View 8.85% 8.01% 8.51% 8.37% 8.04% 9.51% 9.08% 9.24% 9.14% 9.27% 9.16% 9.81% 15.3% 15.2% 15.1% 15.4% 15.2% 15.7% 16.3% 16.0% 15.6% 14.7% 16.6% 16.8% 2.7% 2.2% 2.2% 2.1% 2.0% 2.3% 1.9% 2.0% 1.9% 1.9% 7.8% 7.7% 7.1% 2.3% 1.9% 7.7% 8.0% 7.4% 7.6% 7.1% 7.1% 6.9% 7.4% 7.1% 23.3% 23.7% 23.6% 23.1% 23.6% 21.4% 21.5% 21.9% 21.6% 22.3% 20.7% 20.9% 42.1% 43.0% 42.5% 43.7% 43.6% 43.4% 44.1% 43.7% 44.9% 44.8% 43.8% 43.5% Week 36 Week 37 Week 38 Week 39 Week 40 Week 41 Week 42 Week 43 Week 44 Week 45 Week 46 Week 47 BROADCAST SHARE: PRIME TIME - ALL INDIVIDUALS Open View 7.49% 6.90% 7.31% 7.51% 7.09% 8.39% 7.90% 8.45% 8.26% 8.73% 8.22% 8.82% 17.8% 17.3% 17.1% 17.1% 17.3% 17.8% 18.5% 17.7% 17.6% 16.7% 18.5% 18.8% 2.7% 2.2% 2.0% 2.0% 1.7% 2.4% 1.8% 1.8% 1.7% 1.8% 8.6% 8.3% 2.5% 1.9% 8.3% 9.1% 8.2% 8.5% 8.2% 7.8% 8.0% 7.8% 8.4% 7.7% 29.5% 30.9% 30.2% 30.2% 30.0% 27.2% 27.6% 28.2% 27.4% 28.4% 26.9% 27.1% 34.3% 34.2% 34.3% 35.1% 35.5% 35.8% 36.1% 36.0% 37.1% 36.5% 35.5% 35.7% Week 39 Week 36 Week 37 Week 38 Week 40 Week 41 Week 42 Week 43 Week 44 Week 45 Week 46 Week 47 TAMS TECHNICAL COMMITTEE REPORT Copyright2017Nielsen The© Company.
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