Benjamin Crawford, CEO

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Group Industry Overview CentralNic plc

DOMAINS WEBSITES USERS PER WEBSITE 21 years in operation

1985: Birth - First registered 6 1 108k • ‘Symbolics.com’ Listed on the AIM market of the (LON:CNIC) in 2013

1995: Monetization - First chargeable domain name 9k 23.5k 1.9k • Information and Pay-for-porn Over 10 million domains under management • Amazon & Yahoo founded Ranked Number One registry backend for new TLDs 2000: The Bubble - Dot-com domain expansion 20m 17m 24 • Pay-for-anything Over 100 domain extensions supported on CentralNic software • Buy-online

Over 1m customer accounts in over 200 countries 2010: Big Bang – Mature Market 202m 207m 10 • Rise of the mega-sites • Birth of social media CentralNic develops and operates its own scalable global software platforms for delivering its services, with different brands tailored for 2012: Rebirth - 1st new “dot anything“ domains 252m 697m 3.6 different markets all using a common platform for maximum • Introduction of the New Internet efficiency. • 50 x 1$Bn+ US internet businesses CentralNic’s subscription model is profitable, cash generative and 2016: The big expansion – 1000 new domain endings 329m 1.2b 2.9 growing. We are focussed on markets at early stages of their digital • The new Internet is online transformation. • emerges as new internet superpower

Group 3 Key Characteristics of the CentralNic and the Domain Name Industry

Strong cash generation • Services are paid in advance

• Domain names: a subscription product with recurring Quality Earnings revenues

• Wholesale platform is a relatively fixed cost – Highly scalable CentralNic expanded from 1m to 10m domains with virtually no cost increase

• Company growth driven by business moving online in Sustained Growth emerging markets

• Global industry rapidly consolidating, with CSC, Consolidating GoDaddy, , , , Endurance, United Internet actively acquisitive

Group Key Players in the Domain Name Industry

Market cap (£m): 50 Private Private 839 2,068 65 406 1,051* 215* Private 6,415 6,005 767

Wholesale (“Registry       Backend”)

Retail (“Registrar”)         

Emerging Market Focus   

Enterprise – Premium      Domain Brokerage

Enterprise – Online WIP  Protection

* acquired by Golden Gate Capital for USD 2.9bn including debt * Merger Announcement (14 Jun 17) – Donuts to acquire Rightside for approx $213m Group CentralNic Group plc overview Growth through acquisition Proven track record of growth 25000

Vision 20000

“To rapidly join the ranks of the industry leaders by identifying and 15000

exploiting growth opportunities globally. CentralNic is a global roll-up play £,000s 10000 acquiring companies that provide domain names, hosting, websites, email and other tools businesses need to get on the web. Our services are sold on a 5000 subscription model, creating recurring revenues.” 0 2013 2014 2015 2016 Revenue Adjusted EBITDA FY2016 Revenues £22.1m (+113%) year-on-year increase (2015:£10.4m)

FY2016 Adjusted EBITDA* Instra acquisition drives growth in 2016: £5.5m (+68%) year-on-year increase (2015:£3.3m) Consideration £18.0m*** Adjusted EBITDA* contribution £2.2m Net Cash at End of Year £7.3m Fully integrated in 2016

Recurring/subscription Revenues** * Earnings before interest, tax, depreciation and amortisation, acquisition costs, exceptional items and non-cash C.81% charges ** Includes revenues from domain registrations, domain renewals, and other recurring revenues stated before deferrals

*** Total consideration including loan assumed less cash balance acquired Group CentralNic’s Growth Strategy

1. Steady growth in the scale and scope of our existing operations

Retail Division Wholesale Division Enterprise Division

Supplying businesses in emerging Disrupting the domain Supporting large companies with tools markets with the tools to get online market with new Top-Level for the next generation internet Domains

2. A roll-up strategy focussed on selecting high recurring earnings businesses and bolt-ons:

Acquired Acquired Acquired Acquired Acquired Sept Listed on Dec June Sept 10% Accent July Jan DomiNIC Internet.bs DNSXperts Instra AIM Media Ltd () (Bahamas) (Germany) (AU/NZ) 2013 2013 2014 2014 (UK) 2015 2016

Group CentralNic’s retail business

CentralNic’s retail brands include

Group CentralNic Wholesale a disruptive force New Top-Level Domains (nTLDs): Since 2014, 1216 new Top-Level Domains have launched as alternatives to .com, .net and .org and country codes Products Over 28 million new TLD domains out of 329 million registered

The most successful of these have used a “freemium” style model of low priced registration with full-priced renewals.

The clear market leader is .xyz (one of thirty nTLDs exclusively wholesaled by CentralNic), registered by millions of Infrastructure businesses including: Google’s parent Alphabet: http://abc.xyz Skype’s co-founders: http://starship.xyz Mark Zuckerberg:

https://www.facebook.com/zuck/posts/10102369976235421 Group CentralNic is the Global Leader nTLD Wholesaler

Source: http://ntldstats Group CentralNic Enterprise

CentralNic’s Enterprise division includes a number of business lines: CentralNic Enterprise Brands

Providing full suite of software and inventory enabling large companies and governments to sell domain names and related services. Clients include telcos and national governments.

Full outsource solution for large companies obtaining and Clients include: managing their own “DotBrand” Top-Level Domains.

Provide online security and brand protection services to large companies – in development

Trading in premium domain names – expected to play a diminishing role in future trading (US$4.5m sale announced in December 2016)

Group Income Statement - Group

31 Dec 31 Dec All £’000 % Change Notes 2016 2015

Revenue 22,129 10,393 +113% Instra revenue £10.3m Cost of Sales (14,462) (5,533)

Gross Profit 7,667 4,860 +58% Instra gross profit £2.9m

Gross Margin % 35% 47% Expected change in mix – greater proportion of retail revenue

Administrative Expenses (2,184) (1,606) Instra £0.66m; fx gains YOY +£0.36m

Adjusted EBITDA 5,483 3,254 +69% Reflects gross profit YOY and fx gains

Amortisation & Depreciation (2,191) (650) Acquired amortisation YOY increase £1.33m, mainly Instra

Acquisition, Integration costs & Exceptional items (1,262) (829) Commercial settlement, compliance costs, integration costs incl. transfer pricing strategy, IBS closure costs, M&A advisers

Share Based Payments (621) (316) Options issued to Directors, employees of Instra & dnsXperts

Operating Profit 1,409 1,459 Reflects higher non-cash and non-recurring charges Profit Before Tax 1,157 1,454 Adjusted Profit Before Tax* 4,724 2,954 +60%

* Adjusted for acquisition costs, exceptional items, acquired amortisation charges and non-cash charges

Group