DOCSLIB.ORG

The World's Most Active Publishing Professionals on Social – May 2021

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
The World's Most Active Publishing Professionals on Social – May 2021 The USA's Most Active Publishing Professionals on Social - May 2021 Industry at a glance: Why should you care? So, where does your company rank? Position Company Name LinkedIn URL Location Employees on LinkedIn No. Employees Shared (Last 30 Days) % Shared (Last 30 Days) 1 Endeavor https://www.linkedin.com/company/endeavor-business-media/United States 426 126 29.58% 2 ACBJ https://www.linkedin.com/company/american-city-business-journals/United States 1,689 378 22.38% 3 EnsembleIQ https://www.linkedin.com/company/ensembleiq/United States 220 47 21.36% 4 ASTM https://www.linkedin.com/company/astm-international/United States 511 91 17.81% 5 Pharma intelligence https://www.linkedin.com/company/pharma-intelligence-/United States 345 61 17.68% 6 Carnegie Learning https://www.linkedin.com/company/carnegie-learning/United States 586 98 16.72% 7 Curriculum Associates https://www.linkedin.com/company/curriculum-associates/United States 1,413 213 15.07% 8 Outside https://www.linkedin.com/company/outside-magazine/United States 533 80 15.01% 9 ALM Media https://www.linkedin.com/company/alm/United States 828 123 14.86% 10 Dotdash https://www.linkedin.com/company/dotdashco/United States 728 107 14.70% 11 Access Intelligence https://www.linkedin.com/company/access-intelligence/United States 220 31 14.09% 12 Rowman & Littlefield https://www.linkedin.com/company/rlpg/United States 221 31 14.03% 13 Modern Luxury https://www.linkedin.com/company/modern-luxury/United States 462 59 12.77% 14 Newsweek https://www.linkedin.com/company/newsweek/United States 473 60 12.68% 15 Wiley https://www.linkedin.com/company/john-wiley-and-sons/United States 6,143 766 12.47% 16 Harvard Business Publishing https://www.linkedin.com/company/harvard-business-school-publishing/United States 546 66 12.09% 17 Author Solutions https://www.linkedin.com/company/author-solutions-inc/United States 519 62 11.95% 18 Forbes https://www.linkedin.com/company/forbes-magazine/United States 11,449 1,339 11.70% 19 HarperCollins https://www.linkedin.com/company/harpercollins-christian-publishing/United States 252 29 11.51% 20 Slate Magazine https://www.linkedin.com/company/slate-magazine/United States 200 23 11.50% 21 Capstone Publishers https://www.linkedin.com/company/capstone-publishers/United States 214 24 11.21% 22 National Geographic Learning https://www.linkedin.com/company/national-geographic-learning/United States 454 49 10.79% 23 Wiley-Blackwell https://www.linkedin.com/company/wiley-blackwell/United States 364 39 10.71% 24 Benchmark Education Companyhttps://www.linkedin.com/company/benchmark-education-company/United States 408 43 10.54% 25 VICE Media https://www.linkedin.com/company/vice-media/United States 2,738 282 10.30% 26 LPi https://www.linkedin.com/company/4lpi/United States 224 23 10.27% 27 APS Physics https://www.linkedin.com/company/american-physical-society-aps-physics/United States 359 36 10.03% 28 Enago https://www.linkedin.com/company/enago/United States 561 56 9.98% 29 Active Interest Media https://www.linkedin.com/company/active-interest-media/United States 254 25 9.84% 30 CreateSpace https://www.linkedin.com/company/createspace/United States 543 53 9.76% 31 Jones & Bartlett Learning https://www.linkedin.com/company/jones-&-bartlett-learning/United States 246 24 9.76% 32 J. J. Keller & Associates https://www.linkedin.com/company/j--j--keller-&-associates-inc-/United States 1,376 131 9.52% 33 SAGE Publishing https://www.linkedin.com/company/sagepublishing/United States 1,873 178 9.50% 34 POPSUGAR https://www.linkedin.com/company/popsugar/United States 415 38 9.16% 35 Chronicle Books https://www.linkedin.com/company/chronicle-books/United States 312 28 8.97% 36 Consumer Reports https://www.linkedin.com/company/consumer-reports/United States 602 54 8.97% 37 Little, Brown and Company https://www.linkedin.com/company/little-brown-and-company/United States 214 19 8.88% 38 American Institute of Physics https://www.linkedin.com/company/american-institute-of-physics/United States 338 29 8.58% 39 Kendall Hunt Publishing Companyhttps://www.linkedin.com/company/kendall-hunt-publishing-company/United States 248 21 8.47% 40 BNP Media https://www.linkedin.com/company/bnp-media/United States 516 43 8.33% 41 Wiley https://www.linkedin.com/company/higher-education-division-of-john-wiley-and-sons/United States 232 19 8.19% 42 Research Square Company https://www.linkedin.com/company/research-square-co/United States 440 36 8.18% 43 St. Martin's Press https://www.linkedin.com/company/st.-martin's-press/United States 370 30 8.11% 44 Highlights https://www.linkedin.com/company/highlights-for-children/United States 361 29 8.03% 45 Sports Illustrated https://www.linkedin.com/company/sports-illustrated/United States 611 49 8.02% 46 William H. Sadlier https://www.linkedin.com/company/william-h.-sadlier-inc./United States 201 16 7.96% 47 Trusted Media Brands https://www.linkedin.com/company/trusted-media-brands-inc-/United States 304 24 7.89% 48 Simon & Schuster https://www.linkedin.com/company/simonandschuster/United States 1,812 143 7.89% 49 Sandhills Global https://www.linkedin.com/company/sandhillsglobal/United States 765 60 7.84% 50 AuthorHouse https://www.linkedin.com/company/authorhouse/United States 601 47 7.82% 51 David C Cook https://www.linkedin.com/company/david-c-cook/United States 256 20 7.81% 52 HarperCollins Publishers https://www.linkedin.com/company/harpercollins/United States 3,302 254 7.69% 53 Marie Claire https://www.linkedin.com/company/marie-claire/United States 731 56 7.66% 54 Hearst Magazines https://www.linkedin.com/company/hearst-magazines/United States 2,610 191 7.32% 55 The Atlantic https://www.linkedin.com/company/the-atlantic/United States 674 49 7.27% 56 NEJM Group https://www.linkedin.com/company/nejm-group/United States 207 15 7.25% 57 Crain Communications https://www.linkedin.com/company/crain/United States 2,349 168 7.15% 58 Lippincott Williams & Wilkins https://www.linkedin.com/company/lippincott-williams-and-wilkins/United States 211 15 7.11% 59 Condé Nast https://www.linkedin.com/company/conde-nast/United States 6,861 487 7.10% 60 The N2 Company https://www.linkedin.com/company/the-n2-company/United States 1,212 86 7.10% 61 ELLE Magazine https://www.linkedin.com/company/elle-magazine/United States 1,179 83 7.04% 62 Time Inc. https://www.linkedin.com/company/time-inc-/United States 5,638 382 6.78% 63 McClatchy https://www.linkedin.com/company/the-mcclatchy-company/United States 1,991 132 6.63% 64 National Geographic https://www.linkedin.com/company/national-geographic-society/United States 5,771 373 6.46% 65 TIME https://www.linkedin.com/company/time/United States 1,105 71 6.43% 66 IDG https://www.linkedin.com/company/international-data-group--idg-/United States 3,449 215 6.23% 67 PennWell https://www.linkedin.com/company/pennwell/United States 405 25 6.17% 68 Penguin Random House https://www.linkedin.com/company/penguin-random-house-publishing/United States 6,276 386 6.15% 69 Sony Music Publishing https://www.linkedin.com/company/sonymusicpub/United States 1,009 62 6.14% 70 People https://www.linkedin.com/company/people-magazine/United States 424 26 6.13% 71 HBG https://www.linkedin.com/company/hachette-book-group/United States 1,235 74 5.99% 72 Massachusetts Medical Society https://www.linkedin.com/company/massachusetts-medical-society/United States 353 21 5.95% 73 Harvard Business Review https://www.linkedin.com/company/harvard-business-review/United States 8,937 521 5.83% 74 Meredith Corporation https://www.linkedin.com/company/meredith/United States 5,489 316 5.76% 75 NJ Advance Media https://www.linkedin.com/company/nj-advance-media/United States 288 16 5.56% 76 Xlibris https://www.linkedin.com/company/xlibris/United States 560 31 5.54% 77 Naylor https://www.linkedin.com/company/naylor-association-solutions/United States 426 23 5.40% 78 Ingram Content Group https://www.linkedin.com/company/ingram-content-group/United States 1,741 89 5.11% 79 Macmillan https://www.linkedin.com/company/macmillan/United States 2,098 97 4.62% 80 Thomas Nelson Publishers https://www.linkedin.com/company/thomas-nelson-publishers/United States 220 10 4.55% 81 Our Sunday Visitor https://www.linkedin.com/company/our-sunday-visitor/United States 269 12 4.46% 82 Penguin Publishing Group https://www.linkedin.com/company/penguin-group-usa/United States 836 37 4.43% 83 Encyclopaedia Britannica https://www.linkedin.com/company/encyclopaedia-britannica/United States 281 12 4.27% 84 Martha Stewart Living Omnimediahttps://www.linkedin.com/company/martha-stewart-living-omnimedia/United States 260 11 4.23% 85 Human Kinetics https://www.linkedin.com/company/human-kinetics/United States 238 10 4.20% 86 America's Test Kitchen https://www.linkedin.com/company/america's-test-kitchen/United States 249 10 4.02% 87 Voyager Sopris Learning https://www.linkedin.com/company/voyager-sopris-learning/United States 225 9 4.00% 88 InStyle https://www.linkedin.com/company/in-style/United States 553 22 3.98% 89 New York Post https://www.linkedin.com/company/new-york-post/United States 898 35 3.90% 90 Tyndale House Publishers https://www.linkedin.com/company/tyndale-house-publishers/United States 308 12 3.90% 91 Trib Total Media https://www.linkedin.com/company/trib-total-media/United States 470 18 3.83% 92 Wenner Media https://www.linkedin.com/company/wenner-media/United States 237 9 3.80% 93 W. W. Norton & Company https://www.linkedin.com/company/w.-w.-norton-&-company-inc/United States 741 28 3.78% 94 Interior Design Magazine https://www.linkedin.com/company/interior-design-magazine/United
Load more

Recommended publications
  • US Mainstream Media Index May 2021.Pdf
    Mainstream Media Top Investors/Donors/Owners Ownership Type Medium Reach # estimated monthly (ranked by audience size) for ranking purposes 1 Wikipedia Google was the biggest funder in 2020 Non Profit Digital Only In July 2020, there were 1,700,000,000 along with Wojcicki Foundation 5B visitors to Wikipedia. (YouTube) Foundation while the largest BBC reports, via donor to its endowment is Arcadia, a Wikipedia, that the site charitable fund of Lisbet Rausing and had on average in 2020, Peter Baldwin. Other major donors 1.7 billion unique visitors include Google.org, Amazon, Musk every month. SimilarWeb Foundation, George Soros, Craig reports over 5B monthly Newmark, Facebook and the late Jim visits for April 2021. Pacha. Wikipedia spends $55M/year on salaries and programs with a total of $112M in expenses in 2020 while all content is user-generated (free). 2 FOX Rupert Murdoch has a controlling Publicly Traded TV/digital site 2.6M in Jan. 2021. 3.6 833,000,000 interest in News Corp. million households – Average weekday prime Rupert Murdoch Executive Chairman, time news audience in News Corp, son Lachlan K. Murdoch, Co- 2020. Website visits in Chairman, News Corp, Executive Dec. 2020: FOX 332M. Chairman & Chief Executive Officer, Fox Source: Adweek and Corporation, Executive Chairman, NOVA Press Gazette. However, Entertainment Group. Fox News is owned unique monthly views by the Fox Corporation, which is owned in are 113M in Dec. 2020. part by the Murdoch Family (39% share). It’s also important to point out that the same person with Fox News ownership, Rupert Murdoch, owns News Corp with the same 39% share, and News Corp owns the New York Post, HarperCollins, and the Wall Street Journal.
    [Show full text]
  • An Unforgettable Thanksgiving
    Eat, Smile, Share An Unforgettable Thanksgiving 24 PAGES OF WONDERFULLY INSPIRING DISHES, TRADITIONS, PRAYERS, GAMES, AND MORE TO HELP YOU HAVE THE BEST HOLIDAY EVER Welcome to Your Unforgettable Thanksgiving VERY YEAR AND BLESSEDLY WITHOUT FAIL, Thanksgiving arrives on our calendars as an Eoasis. Perched between the hectic hubbubs of Halloween and Hanukkah, Christmas, and New Year’s, this celebration puts our focus on life’s essentials: gratitude, food, family, friends, and—for some of us—football. And although the run-up to the event often comes with the pressures of travel, hosting, and cooking, once we’re all seated at the table, everyone’s to-do list suddenly becomes simple and sweet: Eat, Smile, Share HIS BOOKLET IS OUR GIFT TO YOU to help you accomplish those aims and have an unforget- Ttable Thanksgiving with your loved ones. Each page falls un- der one of three goals—Eat, Smile, or Share—and contains activities, recipes, and reads that you and your guests can enjoy either before or during your holiday celebration. And, throughout the booklet, you’ll see callouts where you can add your favorite dishes, stories, jokes, and ideas. Thanksgiving, as we know it, has been celebrated in Amer- ica for almost 400 years. Today, it’s more important than ever for us to hit pause on our busy lives and to come together, as families and as a nation. We want to thank you for turning to our magazines for advice and inspiration, and we wish you all a healthy, happy, and safe holiday. BROUGHT TO YOU BY THE EDITORS OF @2016 TRUSTED MEDIA BRANDS INC.
    [Show full text]
  • Magazine Media Factbook
    MAGAZINE MEDIA FACTBOOK 2020 The latest edition of MPA’s Factbook reinforces the vitality of the industry. The brand audience across platforms for magazine media continues to grow, up 6.6% in 2019 versus the prior year to 1.5 billion. The average audience of the top three magazine publishers is competitive with the average audience for Google, Facebook, Amazon, and Apple. Magazines are read by a diverse group of readers, on virtually every topic, throughout the year. The total number of print consumer magazines remains strong and print remains the primary way readers subscribe to From its founding in 1919, MPA has been the primary voice for magazine media publishers and brands that inspire, magazine media content. Last year alone, 139 new print magazine brands were launched to appeal to a broad educate, and entertain readers. Today, MPA represents over 500 magazine media brands that span a vast range of range of reader interests. At the same time, magazine media brands continue to expand their reach with genres across online, mobile, video and print media. MPA advocates for the magazine media industry’s efforts to compelling content shared via video and mobile web, platforms that are enjoying robust growth. Magazine media provide professionally researched and edited content across multiple channels. subscribers are willing to pay for compelling content from their favorite magazine brands across multiple channels. The magazine media industry is also a major contributor to the economy. The industry has more than 82,000 direct Magazine publishers maintain a unique relationship of trust with readers, demonstrated by the strong engagement employees across the United States and is responsible for a total of more than 240,000 direct, indirect, and magazine brands enjoy across print, web, mobile, video, social media and other platforms.
    [Show full text]
  • 2015 Annual Report Company Profile
    2015 ANNUAL REPORT COMPANY PROFILE GANNETT IS A LEADING INTERNATIONAL, MULTI-PLATFORM NEWS AND INFORMATION COMPANY that delivers high-quality, trusted USA TODAY is currently the content where and when consumers nation’s number one publication want to engage with it on virtually in consolidated print and digital any device or digital platform. The circulation, according to the Alliance company’s operations comprise USA for Audited Media’s December 2015 TODAY, 92 local media organizations Publisher’s Statement, with total in the U.S. and Guam, and in the U.K., daily circulation of 4.0 million and Newsquest (the company’s wholly Sunday circulation of 3.9 million, which owned subsidiary). includes daily print, digital replica, digital non-replica and branded Gannett’s vast USA TODAY NETWORK editions. There have been more than is powered by its award-winning 22 million downloads of USA TODAY’s U.S. media organizations, with deep award-winning app on mobile devices roots across the country, and has a and 3.7 million downloads of apps combined reach of more than 100 associated with Gannett’s local million unique visitors monthly. publications and digital platforms. USA TODAY’s national content, which has been a cornerstone of the national Newsquest has more than 150 news and information landscape for local news brands online, mobile more than three decades, is included and in print, and attracts nearly 24 in 36 local daily Gannett publications million unique visitors to its digital and in 23 non-Gannett markets. platforms monthly. Photo: Desair Brown, reader advocacy editor at USA TODAY, records a video segment for usatoday.com.
    [Show full text]
  • Technical Guide Table of Contents Click on a Section Below
    Fall 2020 Technical Guide Table of Contents Click on a section below Notice about weighting for Spanish In-home/Primary audiences language capability Audiences by wave Notice about Spanish speaking population, race, classification, and occupation Unweighted and weighted demographics classification Sample allocation - top 13 markets Distribution of final weights Sample distribution Magazine group composition Data adjustment procedures Frequency of publication Demo/Media Data Ascription Newspaper distributed magazine Statistical efficiency of key demographics Fall 2020 newspaper groups AdMeasure modeling for "ad noting" and Reliability of results "actions taken" Definitions of media quintiles Modeling Cable/Streaming Networks for HoursViewed Unweighted and projected audiences and estimated tolerances Digital edition screen only ascription Median age, HH Income, and IE income Product Booklet Ascription Doublebase TV modeling disclosure Psychographic Ascription Sample Completion In-Person Methodology Online Methodology Online Methodology - Wave 83 MRI-Simmons Fall 2020 Technical Guide Special Notice to Clients: Weighting for Spanish Language Capability Beginning with Wave 64 (the second wave of the Spring 2011 Report), GfK MRI has added the question asking “language personally spoken in the home” to its set of variables used in the sample balancing algorithm. Respondents are classified into one of five mutually exclusive classifications. They are: • Speaks only English • Speaks mostly English, but some Spanish • Speaks mostly Spanish, but some English • Speaks only Spanish • Speaks both equally or other language The weighting is only applied to Hispanic respondents in the survey. GfK MRI is using the most recent Nielsen universe estimates for these categories in the sample balancing algorithm. Nielsen is considered to be the standard for establishing language propensities among Hispanics.
    [Show full text]
  • The Disinformation Age
    Steven Livingston W. LanceW. Bennett EDITED BY EDITED BY Downloaded from terms of use, available at https://www.cambridge.org/core/product/1F4751119C7C4693E514C249E0F0F997THE DISINFORMATION AGE https://www.cambridge.org/core Politics, and Technology, Disruptive Communication in the United States the United in https://www.cambridge.org/core/terms . IP address: 170.106.202.126 . , on 27 Sep 2021 at 12:34:36 , subject to the Cambridge Core Downloaded from https://www.cambridge.org/core. IP address: 170.106.202.126, on 27 Sep 2021 at 12:34:36, subject to the Cambridge Core terms of use, available at https://www.cambridge.org/core/terms. https://www.cambridge.org/core/product/1F4751119C7C4693E514C249E0F0F997 The Disinformation Age The intentional spread of falsehoods – and attendant attacks on minorities, press freedoms, and the rule of law – challenge the basic norms and values upon which institutional legitimacy and political stability depend. How did we get here? The Disinformation Age assembles a remarkable group of historians, political scientists, and communication scholars to examine the historical and political origins of the post-fact information era, focusing on the United States but with lessons for other democracies. Bennett and Livingston frame the book by examining decades-long efforts by political and business interests to undermine authoritative institutions, including parties, elections, public agencies, science, independent journalism, and civil society groups. The other distinguished scholars explore the historical origins and workings of disinformation, along with policy challenges and the role of the legacy press in improving public communication. This title is also available as Open Access on Cambridge Core. W. Lance Bennett is Professor of Political Science and Ruddick C.
    [Show full text]
  • Technical Guide -Spring 2019
    Spring 2019 Technical Guide Table of Contents Click to jump right to the document you’re looking for Sample Completion Median Age, HH Income and IE Income Spanish Speaking Population / New In-Home/Primary Audiences Race Classification / New Occupation Classification Audiences by Wave Weighting for Spanish Language Unweighted and Weighted Demographics Capability Sample Allocation - Top 13 Markets Distribution of Final Weights Sample Distribution Magazine Group Composition Data Adjustment Procedures Frequency of Publication Statistical Efficiency of Key Demographics Newspaper Distributed Magazines and Demo/Media Data Ascription Comics AdMeasure Modeling for “Ad noting” and Spring 2019 Newspaper Groups “Actions taken” Definitions of Media Quintiles/Terciles Doublebase 2019 TV Programming Modeling Block Group HH Income Quintiles Digital Edition Screen Only Ascription Reliability of Results Methodology Unweighted and Projected Audiences and Estimated Tolerances Product Book Activity Disposition Product Booklet Ascription Psychographic Ascription MRI‐Simmons Spring 2019 Technical Guide Spring 2019 Sample Completion Interviews were made in a total of 3320 initial clusters. The recovery sample is shown in the following tables: SAMPLE DISPOSITION1 TOTAL HOUSEHOLDS MEN WOMEN Total Sample Households Initially Selected 66760 36202 30558 Less:Vacant 3015 1697 1318 Address Does Not Exist 959 540 419 Duplicate Address 370 224 146 Ineligible Other (businesses,churches group quarters, blind,media affiliate etc.) 2886 1618 1268 Total Eligible Households
    [Show full text]
  • 33 Across ABC Networks About.Com Adswizz Answer
    33 Across Gourmet Ads Limited ABC Networks Healthline Networks About.com Hearst Exchange AdsWIzz Howstuffworks.com Answer Media Huddled Masses AOL Marketplace IDG Tech Network AppNexus (Tier 1) Premier Imgur AppNexus (Tier 2) Open Improve Digital AppNexus (Tier 2) Premier Index Exchange AppNexus (Tier 3) Open Investing Channel Bell Media Just Premium Bidstream Media Kargo Bloomberg LinkedIn Business Insider Map My Run Bustle Group Marvel Worldwide BuzzFeed Match.com CafeMedia Meredith Corporation Canadian Broadcasting Corporation Merriam-Webster Inc. (Canada) Microsoft Exchange Cars.com MLB Advanced Media CBS MoPub Inc. CNHI Newspaper Holdings Motorsport Network Conde Nast NASCAR Digital Media Cox Automotive NASDAQ.com Cox Media Group Nativo, Inc Cumulus Media NBC Universal Media Dallas Morning News New York Post DirecTV Latin America Newsday LLC Discovery Communications Newsweek Draft Kings Newsy eBay Nexstar Broadcasting Edmunds.com NHL Advanced Media EMX Marketplace Oklahoman Publishing Company ESPN OpenX Everyday Health Media Orange Ad Market (France) Evite OS4 Media Expedia Outbrain, Inc FanDuel Overstock.com Inc Forbes Pacific Magazines (Australia) Fox Networks Paddock Publications FreeWheel Patch Media GasBuddy Penske Media Corporation GateHouse Media PG Publishing Company Glassdoor PGA Tour Google AdExchange Philedelphia Inquiere Piemme (Italy) Spot.IM Polydice (Taiwan) Spotify Popsugar, Inc Spotify AB Postmedia Network (Canada) SpotXchange, Inc Premium Publicadade (Brazil) Star Tribune Media Company Prensa Iberica (Spain) Stroer Digital Media (Germany) Prime Real Time (Italy) Synacor Media Prmetheus Media Taboola Inc Publift (Australia) Tamedia AG (China) Publishers Clearing House Tampa Bay Publishing Pubmatic Teaching Aids, LLC Realtor.com Teads Reddit, Inc Technorati Media RetailMeNot Tegna Media RhythmOne Telaria, Inc Rogers Media Inc.
    [Show full text]
  • Year in Review
    Publishing Insights 6 Year in Review 2017 FTI Consulting and its Publishing team would like to thank our clients for sharing your challenges with us and letting us partner with you once again to help drive margin improvement and position your publications for stability and growth. As we start 2017, we would like to share a recap of 2016, informed by our work on more than 25 publishing engagements and speaking frequently with many of you. or those who recall our Year in Review reflections since 2013, we have focused primarily on driving revenue and building a sustainable business, while identifying opportunities to optimize expenses. We’ve emphasized the imperative of doing so as top-line growth continues to be elusive for most newspapers while many magazines are beginning to experience legacy ad revenue declines and increasing subscriber Frenewal challenges. This year we will again highlight the need to diversify revenue, but our thoughts will be expressed through a slightly different lens. We have summarized some of the best literature on revenue growth, including online video and mobile. So much has been written about the explosion of online video and mobile that we have cited these sources for those of you who wish to review the original articles. From 2016-2019, ad spending is forecasted to drop an average of 5 percent per year for newspapers and 4 percent per year for magazines according to a ZenithOptimedia forecast.1 Given the continued decline in print advertising and the proliferation of online, video and mobile access to news and information today, we ask the question: Is it all about content? One excellent illustration of content-focus stood out this year: Presidential election years have long been busy times for the newspaper and magazine industry, as issues of national importance take center stage, the chronicles of candidates are detailed and debated across media platforms big, small and (today) handheld.
    [Show full text]
  • Navigating Covid-19
    INSIGHT REPORT THE PUBLISHER'S GUIDE TO NAVIGATING COVID-19 Supported by: Written by: Damian Radcliffe Sponsored by: THE PUBLISHER'S GUIDE TO NAVIGATING COVID-19 I Contents III Editor's note IV About the author V Acknowledgements VI Sovrn: There's reason to be optimistic THE PUBLISHER'S GUIDE TO NAVIGATING COVID-19 1 COVID-19's impact on the media in ten charts 11 What COVID-19 means for subscription strategies 18 How eCommerce, memberships and donations are helping diversify revenues during COVID-19 25 Four ways publishers are building loyalty during COVID-19 33 Tactics to generate engagement during COVID-19 41 Navigating COVID-19 and ad tech 51 The legacy of COVID-19 for publishers 69 FURTHER READING 70 APPENDIX THE PUBLISHER'S GUIDE TO NAVIGATING COVID-19 II Editor's note We at WNIP had a long list of ideas for reports we wanted to write this year to help publishers. This was not one of them. The pandemic is one of those rare events which has touched every aspect of our lives. Our day-to-day routines have changed beyond recognition, with the lines between family and work life completely evaporating. Most of us still don't know if or when we will be able to resume 'normal' life. But what has been encouraging is that people have turned to you, the publisher, in this crisis. Whether it's for vital, trusted news and updates about keeping safe and healthy, or for entertainment during the long summer evenings in lockdown, publishers of all shapes and sizes have seen huge boosts @EstherKeziaT in traffic, susbcriptions and support.
    [Show full text]
  • Magazine Media Factbook
    MAGAZINE MEDIA FACTBOOK 2020 The latest edition of MPA’s Factbook reinforces the vitality of the industry. The brand audience across platforms for magazine media continues to grow, up 6.6% in 2019 versus the prior year to 1.5 billion. The average audience of the top three magazine publishers is competitive with the average audience for Google, Facebook, Amazon, and Apple. Magazines are read by a diverse group of readers, on virtually every topic, throughout the year. The total number of print consumer magazines remains strong and print remains the primary way readers subscribe to From its founding in 1919, MPA has been the primary voice for magazine media publishers and brands that inspire, magazine media content. Last year alone, 139 new print magazine brands were launched to appeal to a broad educate, and entertain readers. Today, MPA represents over 500 magazine media brands that span a vast range of range of reader interests. At the same time, magazine media brands continue to expand their reach with genres across online, mobile, video and print media. MPA advocates for the magazine media industry’s efforts to compelling content shared via video and mobile web, platforms that are enjoying robust growth. Magazine media provide professionally researched and edited content across multiple channels. subscribers are willing to pay for compelling content from their favorite magazine brands across multiple channels. The magazine media industry is also a major contributor to the economy. The industry has more than 82,000 direct Magazine publishers maintain a unique relationship of trust with readers, demonstrated by the strong engagement employees across the United States and is responsible for a total of more than 240,000 direct, indirect, and magazine brands enjoy across print, web, mobile, video, social media and other platforms.
    [Show full text]
  • The Online Advertising Playbook
    ffirs.qxd 4/20/07 4:31 PM Page iii THE ONLINE ADVERTISING PLAYBOOK Proven Strategies and Tested Tactics from The Advertising Research Foundation JOSEPH PLUMMER STEVE RAPPAPORT TADDY HALL ROBERT BAROCCI John Wiley & Sons, Inc. ffirs.qxd 4/20/07 4:31 PM Page ii ffirs.qxd 4/20/07 4:31 PM Page i THE ONLINE ADVERTISING PLAYBOOK ffirs.qxd 4/20/07 4:31 PM Page ii ffirs.qxd 4/20/07 4:31 PM Page iii THE ONLINE ADVERTISING PLAYBOOK Proven Strategies and Tested Tactics from The Advertising Research Foundation JOSEPH PLUMMER STEVE RAPPAPORT TADDY HALL ROBERT BAROCCI John Wiley & Sons, Inc. ffirs.qxd 4/20/07 4:31 PM Page iv Copyright © 2007 by The Advertising Research Foundation. All rights reserved. Published by John Wiley & Sons, Inc., Hoboken, New Jersey. Published simultaneously in Canada. Wiley Bicentennial Logo: Richard J. Pacifico No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600, or on the web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at http://www.wiley.com/go/permissions.
    [Show full text]