65th Annual Conference & AGM April 28 – 30, 2011 Mayfield Inn & Suites •

www.yellowheadit.com Ports to Prosperity

Table of Contents

Conference Itinerary 2 Greetings from The Premier of 3 Greetings from The Mayor of Edmonton 4 Message from Tony Caterina, TCYHA VP – AB 8 Looking Ahead: Don Grimble 6 Keynote Speaker: Don Thompson 7 Keynote Speaker: Mike Cory 8 Keynote Speaker: James Cairns 9 The 2011 Yellowhead IT! Travel Guide 10 The 2005 to 2010 Yellowhead IT! Travel Guide 11 2011 TCYHA Award Designations 12 Builders Awards Winners 13 Past Conferences & Presidents, Tete Jaune Awards Winners and Life Members 14 Board of Directors 15 Sponsors 16 2012 Conference: 16

The Trans Canada Yellowhead Highway Association 65th Annual Conference & AGM April 28 – 30, 2011 1 Ports to Prosperity

Conference Itinerary (Note: subject to change)

Trans Canada Yellowhead Highway Association The 2011 65th Annual Conference & Annual General Meeting April 28­­ – 30, 2011, Edmonton, Alberta

Thursday April 28

1:30 - 3:30 p.m. Outgoing Board Meeting for Board Members 4:00 p.m. Registration 7:00 – 9:00 p.m. Welcome Reception

Friday April 29

8:00 a.m. Registration 8:30 – 9:45 a.m. Breakfast with Keynote Speaker: Don Thompson (President) Oilsands Developers Group 9:45 – 10:00 a.m. Break 10:00 – 11:45 a.m. Ports Panel Session 12 noon – 1:15 p.m. Lunch with Keynote Speakers: Mike Cory (Senior Vice President, Western Region) CN & James Cairns (Vice President of Petroleum and Chemicals) CN 1:30 – 3:00 p.m. Transportation Panel Session 3:00 – 3:15 p.m. Break 3:15 – 4:30 p.m. Provincial Caucus Sessions 7:00 p.m. Awards Banquet (cocktails at 6:00 p.m.)

Saturday April 30

8:15 – 9:15 a.m. Breakfast with Keynote Speaker; plus Lloydminster presentation for 2012 Conference. 9:30 – 10:45 a.m. Annual General Meeting 11:00 a.m. – 12:30 p.m. Incoming Board meeting for Board Members

The meeting venue is the Mayfield Hotel &S uites; 1-800-661-9804 and please reference TransCanada Yellowhead Highway Association for room reservations.

The Trans Canada Yellowhead Highway Association 65th Annual Conference & AGM April 28 – 30, 2011 2 Ports to Prosperity

Premier of Alberta, Ed Stelmach

The Trans Canada Yellowhead Highway Association 65th Annual Conference & AGM April 28 – 30, 2011 3 Ports to Prosperity

Mayor Stephen Mandel

The Trans Canada Yellowhead Highway Association 65th Annual Conference & AGM April 28 – 30, 2011 4 Ports to Prosperity

Councillor, Ward 7, TCYHA VP – Alberta, Tony Caterina

The Trans Canada Yellowhead Highway Association 65th Annual Conference & AGM April 28 – 30, 2011 5 Ports to Prosperity

REPORT OF THE MANAGING DIRECTOR For the year 2010-2011

TCYHA Managing Director, THE YELLOWHEAD BRAND Don Grimble

The Trans Canada Yellowhead Highway Association is unique. While there are other routes in North America that have achieved recognition such as Route 1 and Route 66 in the United States, these routes have long been replaced by new Interstate Highways and no longer operate as the distinct routes that they once were. The lesson for the Yellowhead Route is clear; if the Yellowhead Route is going to continue to be of value there needs to be an organization to sustain it. That is the role of the Trans Canada Yellowhead Highway Association.

The value provided by the Association is that for over 65 years it has developed and promoted the unique BRAND that is the Trans Canada Yellowhead Highway (TCYH). The TCYH brand is a brand that benefits every community and is a brand that is enhanced by the contribution of every community along its length. The Trans Canada Yellowhead Highway is a collective interest of all the communities that it serves. No one community has either the resources or the incentive to provide the continuous presence that is needed to develop and enhance the BRAND. The continuity and growth in membership increases the resources available to the Association to continue that role. Unfortunately it also means that those communities who are not members are benefiting from the BRAND’s success without contributing to the cost.

The message is very simple and has not changed since the founding of the Association and that is the need to continue to develop and enhance the Yellowhead Route. That goal is still important and the role of the Association as the means to achieve that goal is still valuable. The TCYH is still in a competitive position relative to Trans Canada Highway #1. The Trans Canada Highway #1 is benefiting from a billion dollars of Federal and Province of funding to substantially upgrade the highway through the Kicking Horse Pass from the Alberta BC border to Golden and twinning the highway from Castle Mountain to Lake Louise. The Trans Canada Highway #1 is an important component of Canada’s transportation system and the country has invested significantly in its development since Confederation. However this should not distract us from continuing to demonstrate the benefit and advantages of the Yellowhead Route.

We need to continue to improve our product which is the physical development of the highway, but we also need to pay more attention to selling our product because no one else will. Our strength lies in our membership which is one of the most extensive membership bases in west- ern Canada. With the contribution of our members we can continue to build the strength of our BRAND, the Trans Canada Yellowhead Highway.

The Trans Canada Yellowhead Highway Association 65th Annual Conference & AGM April 28 – 30, 2011 6 Ports to Prosperity

Keynote Speaker

Don Thompson President, Oil Sands Developers Group

Don Thompson is President of The Oil Sands Developers Group (OSDG). Don, with his Board, determines the group’s position on various issues brought forward by members for collaborative consideration, action and resolution.

Don is also the external voice for OSDG, presenting OSDG members’ actions and ideas to external audiences across Canada, in the United States and in Europe – industry, community and government. As a Don Thompson result of his outreach program Don has established strong working President Oil Sands Developers Group relationships with business, industry and government leaders within Canada and internationally. Don serves in his capacity with OSDG through the support of Syncrude Canada Ltd. where he has worked since 1979.

On behalf of OSDG, Don has travelled extensively to speak in major cities and smaller communities that contribute to and benefit from oil sands development. Over the past two years he has delivered the oil sands facts to more than 100 audiences and over 300 international media outlets around the globe.

The Trans Canada Yellowhead Highway Association 65th Annual Conference & AGM April 28 – 30, 2011 7 Ports to Prosperity

Keynote Speaker

Mike Cory Senior Vice-President, Western Region of CN

In April 2009, Mike Cory was appointed Senior Vice-President for Western Region, based in Edmonton, Alberta.

Mr. Cory started with CN in 1981 at the Symington Yard Diesel Shop in as a labourer. Over the years, he has held various operational positions, worked in Customer Service and Marketing, and served as Superintendent, General Superintendent, Director of Service Design and Network Operations Superintendent. In January Mike Cory 2006, he became General Manager of Operations for the Michigan Senior Vice-President Western Region of CN sub Region. In September of 2006, Mr. Cory became Assistant Vice-President of Network Operations and then Vice-President of Operations for the Eastern Region in June 2007, until his promotion to Senior Vice-President, Eastern Region, in November 2008.

The Trans Canada Yellowhead Highway Association 65th Annual Conference & AGM April 28 – 30, 2011 8 Ports to Prosperity

Keynote Speaker

James Cairns Vice-President, Petroleum & Chemicals

James Cairns was appointed Vice-President, Petroleum and Chemicals in February 2010, based in Calgary. He oversees sales and marketing for CN’s Petroleum and Chemicals business unit.

Mr. Cairns joined CN in 1988 as a train order operator, before being promoted to rail traffic controller and then to team leader with CN’s Customer Service Centre in Winnipeg, .

James Cairns Mr. Cairns entered the Sales and Marketing world in 1997 as an Vice-President Petroleum & Chemicals Intermodal account manager in Toronto, and was promoted to director, Intermodal Sales in 1999.

Mr. Cairns then successively held senior positions in Intermodal Wholesale, Petroleum & Plastics Marketing, and IMX operations. Until his promotion to vice-president, he had been assistant vice-president of CN’s domestic intermodal since 2007.

Mr. Cairns holds a Bachelor degree in Business Administration from the University of Winnipeg and an MBA from Queen’s University in Kingston, .

The Trans Canada Yellowhead Highway Association 65th Annual Conference & AGM April 28 – 30, 2011 9 Ports to Prosperity

The 2011 Yellowhead IT! Travel Guide

Launch Date: April 28!

The completely redesigned new digest-sized Guide features highlights along the legendary Trans Canada Yellowhead Highway. + Pull Out Map featuring National Historic Sites

2011 EDITION of Travel Guide

2011 EDITION of Pull out MAP

The Trans Canada Yellowhead Highway Association 65th Annual Conference & AGM April 28 – 30, 2011 10 Ports to Prosperity

The Yellowhead IT! Travel Guide (2005 – 2010)

2005 EDITION of Travel Guide 2006 EDITION of Travel Guide 2007 EDITION of Travel Guide

2008 EDITION of Travel Guide 2009 EDITION of Travel Guide 2010 EDITION of Travel Guide

2005 EDITION of MAP 2006 EDITION of MAP 2008 EDITION of MAP 2010 EDITION of MAP The Trans Canada Yellowhead Highway Association 65th Annual Conference & AGM April 28 – 30, 2011 11 Ports to Prosperity

Awards

2011 TCYHA Award Designations Congratulations to our Builders, Tête Jaune and Life winners

Builder of the Yellowhead Award

The “Builder of the Yellowhead Award” recognizes service to the Association for five years or more. It is usually presented to people who have made special contributions as Directors or Committee members in the promotion of the Trans Canada Yellowhead Highway.

Tête Jaune Award

The “Tête Jaune Award” recognizes service to the Association for ten years or more. It is usually presented to people who have made special contributions as Director or Committee members, or in their work, towards the achievement of the objectives of the Yellowhead Highway Association.

Honourary Life Membership Award

The “Honourary Life Member Award” is presented to people who have received the Builder of the Yellowhead Award, the Tête Jaune Award and who have served the Association for at least 10 years.

Service Award

The “Service Award” recognizes those members (past or present) that have contributed significantly to the Trans Canada Yellowhead Highway Association over an extended period.

The Trans Canada Yellowhead Highway Association 65th Annual Conference & AGM April 28 – 30, 2011 12 Ports to Prosperity

Awards

Past Builders Winners Remembered Their years of hard work paved the way for Yellowhead

1979 Barrie Hodgson (Regina) Hook Outdoor (Edmonton) Russell Inns Ltd. John Baker (Burns Lake) John Huzil (Vegreville) David Barr (Edmonton) Shirley Timm-Rudolph George Baynton (Lloydminster) Ian MacKenzie () Bob Dowling (Jasper) Eileen Burford (Prince Rupert) Byron Moore (Vermilion) 2001 Harry Graham (Binscarth) 1993 Gary Mahon (Edson) William McAloney (Smithers) 1986 Gordon Feyer () Cathy Olesen (Strathcona County) Fred Weber (Terrace) Jack Amos () Don Nicol (Edmonton) Rich McDaniel (Terrace) Chuck Forget () Wayne Robinson (Calgary) 1980 Herb George (Avola) Fred Windwick (Edmonton) 2002 Don Brinton (Winnipeg) Dave Maroney (Terrace) Jack Wright (Edmonton Ken Albrecht (Edmonton) Sidney Buckwold () Len Proppe (Prince George) * Dan Doyle (Vancouver) Jim Burgess (Russell) Doug Taggert (McBride) 1994 Don Grantham (Prince George) Ted Chadwick (North Battleford) Donna Smith (Seba Beach) Bob Kavanagh (Edmonton) Ashley Cooper (Vermilion) 1987 Jack Smith (Seba Beach) Ivan Strang (Edmonton) Jim Duncan (Saskatoon) Ron Hayter (Edmonton) Ross Smith (Portage la Prairie) Jeannette Townsend (Valemount) Alec Mandruk (Vegreville) Grayden Hayward (Kamloops) William Manning (Saskatoon) George Hughes (Edmonton) 1995 2003 George Ross (Lloydminster) Elmer Mercier (Prince George) John Allard (Calgary) Ilston Plant (Lloydminster) Gordon Taylor (Bow River) Tony Sitar (Hinton) Marla Daniels (Edmonton) Julian Sadlowski (The Battlefords) Wilf Horton (Vegreville) Ben Weber () 1981 1988 Ekkehard Kolesch (Edmonton) George Adams (Vavenby) Morris Cherneskey (Saskatoon) Ron Linford (Edson) 2004 Allan Collett (Merritt) Don Gerrie (Winnipeg) Rita Olmscheid (Edmonton) Pieter Weeber (New Hazelton) Al Cordiner (Prince George) Homer Gill () Frank Parrotta (Edmonton) Marston Fennell (Barriere) Don Gray (Portage la Prairie) Rose Shandro (Edmonton) 2005 Jack Foote (Clearwater) Linda Walker (Edmonton) Rick Millican (Edmonton) William Mattenly (Clearwater) 1996 Ralph Roy (Bulkley-Nechako) J. Alan Smith (Birch Island) 1989 Byron Bailey (Lloydminster) Jack Dempsey (Edmonton) Donna Challis (N. Battleford) 2006 1982 Cecil MacKay (Lloydminster) Randy Goulden (Yorkton) Wayne Hollier (Neepawa) Bruce Alloway (Edmonton) Joanne Monaghan (Kitimat) Susan Lamb (Saskatoon) Merril Kiliwnik (Russell) Bonar Bain (Edmonton) Harry Smith (Neepawa) * James Langford (Russell) Bryan Ellis (Edmonton) Gerard Makuch (Regina) 2007 Matt Gerla (Churchbridge) 1990 Darryl McCallum (Regina) Alan Cayford (Lloydminster) Cec Hazen (Saskatoon) John Backhouse (Prince George) Marnie McNiven (Saskatoon) Colin Kinsley (Prince George) William Kankewitt (Edmonton) Donna Birkmaier (Saskatoon) Kit Peterson (Regina) Harry Kroeker (Merritt) Leo LeClerc (Edmonton) Rod Heise (Edmonton) Barbara Selsky (N. Battleford) Ed Stelmach (Vegreville) Ken MacKell (Edmonton) Dave Hinch () Mona Taylor (Regina) Bruce Mathew (Edmonton) Glenn Lavold (Edmonton) Patricia Traill (Neepawa) 2008 Ian McBride (Edmonton) Al Maurer (Edmonton) Travelodge Saskatoon Cec Sanderson (Russell) Warren Thomas (Strathcona County) 1997 Tanner Young Publishing Group Brian Hlus (Edmonton) Judy Woyewitka 1983 1991 Greyhound Lines of Canada Ltd. John Law Mike Frye (McBride) Evelyn Basso (Prince Rupert) (Calgary) Stantec Sadie Frye (McBride) Paul Caissie (Clearwater) Crowne Plaza-Chateau Lacombe Ralph Hart (McBride) Russ Gerard (Kamloops) (Edmonton) 2009 Frank Howard (Terrace) Harry Kroeker (Merritt) Greg Pasychny (Edson) Larry Lemire (Merritt) 1999 Richard Coleman (Vegreville) 1984 Jack Sutherland (Regina) Rt. Hon. Joe Clark P.C.C.C Harold Fryer (Edmonton) Paul Chalifoux, St. Albert 2010 J.G. MacGregor (Edmonton) 1992 Dave Kucherawy, Vegreville Lance Vigfusson (Manitoba) Henry Norgaard (Merritt) Harvey Alton (Edmonton) Clint McCullough (Vermilion) Ted Sample (Edmonton) Ted LeLacheur (St. Albert) 2000 Bryson Stone (Prince George) Jerry Manegre (St. Albert) Dave Brown Leon Root (Edmonton) Karen Goosen *awarded posthumously 1985 Don Sparrow (Edmonton) Gord Richardson George Dyck (Saskatoon) George MacDonald (Edmonton) Andy Horosko Tom Forgrave (Edmonton) CFRN-TV (Edmonton) Lional and Jaqueline Crowther

The Trans Canada Yellowhead Highway Association 65th Annual Conference & AGM April 28 – 30, 2011 13 Ports to Prosperity

Awards

Conferences, Presidents, Tete Jaune Awards, Life Members

CONFERENCE TÊTE JAUNE LIFE SENIOR YEAR LOCATION PRESIDENT REPRESENTING AWARDS MEMBERS EMPLOYEE 1968 Edmonton Reg Easton Edmonton, AB Reg Easton 1969 Saskatoon Bruce Mathew Edmonton, AB Reg Easton 1970 Edmonton Bryan Ellis Edmonton, AB Reg Easton 1971 Prince George George MacDonald Edmonton, AB Ted Sample 1972 Edmonton Fred Weber Terrace, BC Ted Sample 1973 Winnipeg Ken MacKell Edmonton, AB Harry B. Smith Ted Sample 1974 Edmonton Ralph Neis Yorkton, SK Ted Sample 1975 North Battleford Bonar Bain Edmonton, AB Leo LeClerc Tom Shandro 1976 Edmonton Ian MacKenzie Portage la Prairie, MB George MacDonald Tom Shandro 1977 Yorkton Paul Schab North Battleford, SK George Baynton Tom Shandro 1978 Edmonton Dave Maroney Terrace, BC Reg Easton Tom Shandro 1979 Terrace BC Tom Forgrave Edmonton, AB Fred Weber Tom Shandro Hon. Eiling Kramer & 1980 Saskatoon George Dyck Saskatoon, SK Ralph Neis* Tom Shandro 1981 Kamloops Ian MacKenzie Portage la Prairie, MB Hon. Phil Gaglardi Tom Shandro 1982 Lloydminster Ian MacKenzie Portage la Prairie, MB Tom Shandro & Everett Love* Jack Smith 1983 Prince Rupert George Hughes Edmonton, AB Peter Lester Jack Smith Hon. Gordon Taylor & 1984 Edmonton Herb George Avola, BC William Hawrelak* Jack Smith 1985 Yorkton Jack Amos North Battleford, SK Hon. Hugh Horner Jack Smith 1986 Prince George Rod Heise Edmonton, AB Bryan Ellis & Byron Moore* Leo LeClerc Jack Smith 1987 Edmonton Homer Gill Neepawa, MB Hon. Henry Kroeger Jack Smith 1988 Winnipeg Joanne Monaghan Kitimat, BC Don Brinton Jack Smith 1989 Saskatoon Donna Birkmaier Saskatoon, SK George Hughes Jack Smith 1990 Edmonton Anton Sitar Hinton, AB Hon. Don Mazankowski Jack Smith 1991 Merritt Ted LeLacheur Edmonton, AB Tom Forgrave Jack Smith 1992 Jasper Jim Langford Russell, MB Hon. Al Adair George Hughes Jack Smith 1993 Edmonton Russ Gerard Kamloops, BC Jack Amos Linda Walker 1994 Winnipeg Cec MacKay Lloydminster, SK Hon. Albert Driedger Tom Forgrave Linda Walker 1995 Edmonton Al Maurer Edmonton, AB Ron Hayter Linda Walker 1996 Saskatoon Ross Smith Portage la Prairie, MB Anton Sitar & Jack Smith Ron Hayter Linda Walker 1997 Edmonton Gordon Feyer Masset, BC John Huzil Jack Amos Linda Walker 1998 Prince Rupert Ben Weber Yorkton, SK Dave Maroney Peter Lester Linda Walker 1999 Edmonton Dave Kucherawy Vegreville, AB Al Maurer Jack Smith Linda Walker 2000 Winnipeg Shirley Tim-Rudolph Winnipeg, MB Ian MacKenzie Jerry Menagre 2001 Edmonton Rich McDaniel Edmonton, AB Jack Wright Al Maurer Irene Davidson-Fisher 2002 Strathcona County Ilston Plant Lloydminster, SK Anton Sitar Irene Davidson-Fisher Donna Birkmaier & 2003 Lloydminster Cathy Olesen Sherwood Park, AB Cecil McKay Ian MacKenzie Irene Davidson-Fisher 2004 Kamloops Merrill Kiliwnik Russell, MB Jeannette Townsend Dave Maroney Irene Davidson-Fisher 2005 Edmonton Jeannette Townsend Valemount, BC David Kurcherawy Donna Birkmaier Irene Davidson-Fisher 2006 Portage la Prairie Judy Woyewita Vermilion, AB Julian Sadlowski Irene Davidson-Fisher 2007 Edmonton Judy Woyewitka Vermilion, AB Ralph Roy Jack Wright Dawn Fargey 2008 Yorkton Wayne Hollier Neepawa, MB Merril Kiliwnik & Julian Sadlowski & Dawn Fargey Wayne Hollier Jeanette Townsend 2009 Edmonton Harry Kroeker Merritt, BC Rick Millican & Merril Kiliwnik Don Grimble Cathy Olesen 2010 Prince George Alan Cayford Lloydminster, SK Pieter Weeber & Ralph Roy & Don Grimble Harry Kroeker Wayne Hollier

Special Service Award Family Heritage Award 2003 — George Hughes 2004 — The Pugh Family (Jasper) 2004 — Tom Forgrave 2004 — The Grimble Family (Edmonton)

The Trans Canada Yellowhead Highway Association 65th Annual Conference & AGM April 28 – 30, 2011 14 Ports to Prosperity

Thank You Edmonton For Your Hospitality!

2010 – 2011 Board of Directors

President — Clint McCullough, Councillor, Vermilion AB Director — Rico Damota, Councillor, Jasper

President-Elect — Vacant Appointed Director — Ron Hayter, Councillor, Edmonton

Past President — Alan Cayford, Alderman, Lloydminster SK Appointed Director — Jack Wright, Sr. VP, Western Bank, Edmonton Manitoba Representatives British Columbia Representatives Vice President — Merv Starzyk, Deputy Mayor, Shoal Lake Vice President — Lorne Benson, Councillor, Smithers Director — Ray Orr, Mayor, Minnedosa Director — Ken Starchuck, Area Director, Director — H. (Bud) Sigurdson, Councillor, Gladstone RD of Fraser-Fort George

Director — Brent Burton, Deputy Mayor, Binscarth Director — Harry Kroeker, Councillor, Merritt

Saskatchewan Representatives Director — Loranne Martin, Councillor, McBride

Vice President — Bev Dubois, Councillor, Saskatoon Director — Ralph Roy, Area Director, RD Bulkley-Nechako

Director — Bill Halewich, Councillor, North Battleford Director — Pieter Weeber, Mayor, District of New Hazelton

Director — Chris Odishaw, Mayor, Battleford Committee Chairs

Director — Randy Goulden, Yorkton Highway Development — Miles Latimer

Alberta Representatives Membership — Ron Hayter

Vice President — Tony Caterina, Councillor, Edmonton Marketing — Ken Fiske

Director — Richard Coleman, Mayor, Vegreville Resolutions — Vacant

Director — Miles Latimer, Councillor, County of Vermilion River Staff Relations — Jack Wright

Director — Vic Bidzinski, Councillor, Strathcona County AB Governance — Vic Bidzinski

Director — Greg Pasychny, Mayor, Edson

The Trans Canada Yellowhead Highway Association 65th Annual Conference & AGM April 28 – 30, 2011 15 Ports to Prosperity

THANK YOU! 2011 Conference Sponsors

Platinum

GOLD

City Lumber

Silver

See You All Next Year In Lloydminster!

Trans Canada Yellowhead Highway Association 66TH 2012 Annual Conference & AGM / May 2012

The Trans Canada Yellowhead Highway Association 65th Annual Conference & AGM April 28 – 30, 2011 16

AGENDA AGENDA ANNUAL GENERAL MEETING Trans CanadaANNUAL Yellowhead GENERAL Highway MEETING Association Trans Canada YellowheadSaturday April 30, Highway2011 Association MayfieldSaturday Inn April & Suites 30, 2011 Edmonton,Mayfield Inn Alberta & Suites 9:30Edmonton, – 10:45 a.m.Alberta CHAIR, President9:30 – 10:45Clint McCullough a.m. CHAIR, President Clint McCullough

1. CALL TO ORDER 2. 1. ADOPTION CALL TO OF ORDER AGENDA 3. 2. ADOPTION ADOPTION OF OF MINUTES AGENDA FROM MAY 1, 2010 ANNUAL GENERAL MEETING 4. 3. RECEIVE ADOPTION MINUTES OF MINUTES OF BOARD FROM OF MAYDIRECTORS 1, 2010 ANNUAL GENERAL MEETING 5. 4. RECEIVE RECEIVE MINUTES MINUTES FROM OF BOARDTHE EXECUTIVE OF DIRECTORS COMMITTEE 6. 5. OUTGOING RECEIVE BOARDMINUTES OF FROM DIRECTORS’ THE EXECUTIVE REPORT COMMITTEE 6. OUTGOING• President’s BOARD Report OF DIRECTORS’ REPORT • •Managing President’s Director’s Report Report 7. ACCEPTANCE• Managing OF THE Director’s 2010 AUDITED Report FINANCIAL STATEMENTS 8. 7. APPOINTMENT ACCEPTANCE OF OF ACCOUNTANT THE 2010 AUDITED FOR 2011 FINANCIAL STATEMENTS 9. 8. ELECTION APPOINTMENT OF PRESIDENT OF ACCOUNTANT FOR 2011 10.9. PROVINCIAL ELECTION CAUCUSOF PRESIDENT REPORTS – Provided by the Provincial Vice-Presidents at the AGM 11.10. RESOLUTIONS PROVINCIAL SESSIONCAUCUS REPORTS – Provided by the Provincial Vice-Presidents at the AGM 12.11. PREVIOUS RESOLUTIONS BUSINESS SESSION 12. PREVIOUS• Definition BUSINESS of “Corridor” 13. NEW BUSINESS• Definition of “Corridor” 14.13. ADJOURNMENT NEW BUSINESS 14. ADJOURNMENT

AGENDA ANNUAL GENERAL MEETING Trans Canada Yellowhead Highway Association Saturday May 1, 2010 Prince George Civic Centre Prince George, British Columbia 1:45 – 3:45 p.m. CHAIR, President Alan Cayford 1. CALL TO ORDER Al Cayford called the meeting to Order at 1:45. A quorum was confirmed.

2. ADOPTION OF AGENDA MOTION Moved/Seconded … Hollier/Dubois - that the Agenda be approved as circulated CARRIED

3. ADOPTION OF MINUTES FROM MAY 9, 2009 ANNUAL GENERAL MEETING MOTION Moved/Seconded … Clarke/Coleman - that the Minutes of the 2009 AGM held May 9 2009 be approved as circulated CARRIED

4. RECEIVE MINUTES FROM THE EXECUTIVE COMMITTEE MOTION Moved/Seconded … Odishaw/Dubois - that the Minutes from the Executive be approved as circulated - CARRIED

5. OUTGOING BOARD OF DIRECTORS’ REPORT

1. President’s Report a. Al Cayford presented a verbal report. b. A recap of the discussions at the Outgoing Board meeting was provided. c. President Cayford expressed thanks to the Board and contract staff for their support and effort through the year. 2. Activities Report & Report on 2009 Resolutions a. The Activities Report was distributed. b. Don Grimble, Acting Executive Director, outlined some highlights of which a key is maintaining our membership base and looking at ways in which to enhance it. c. The new operational plan was reviewed noting the shift to an e-model to maximize resources. d. The transitional period will have budget implications due to some one-time costs but the longer term picture is positive as savings will begin to accrue. e. The new staffing arrangement, from employeed staffing to contracted staff, was discussed. MOTION Moved/Seconded … Coleman/Benson – to accept the Activities Report as presented. CARRIED

6. ACCEPTANCE OF THE 2009 AUDITED FINANCIAL STATEMENTS 1. Cayford provided some general comments noting that the finances of the Association are in good shape and better than the previous year. 2. The Financial Statements were reviewed and discussed. 3. Points discussed included: a. The previous deficit of approximately $36,000 was addressed and this current year is effectively a break-even year. Some of this was done through costs savings and these will increase once the change over to the new premises with a new services arrangement which will be on an as- required/incremental basis. b. Change in equipment expenditure reporting was explained. c. The YellowheadIT program with respect to anticipated revenue was discussed. The agreement with Tanner Young is a rolling Four Year agreement in which there would be profit accruing after original costs are recovered. The program has now grown to a point that we are now in a position to receive revenue, the first of which has been received. MOTION Moved/Seconded … Roy/Cherney – to accept the Financial Statements as presented. CARRIED

7. SPECIAL RESOLUTION #1001– AMENDMENT TO THE BYLAWS 1. The need for the amendment, which is primarily a cost saving measure, was explained by Al Cayford. 2. Discussion included clarification of this amendment in terms of acceptance in other Provinces and it was reported that this change would not be an issue. 3. Savings would be approximately $2,500.00 MOTION Moved/Seconded … Latimer/Clarke – to accept all Bylaw Amendments as proposed. CARRIED

8. APPOINTMENT OF ACCOUNTANT FOR 2010 ( if special resolution is adopted) 1. MOTION Moved/Seconded … Wright/Coleman to appoint Dorward & Company as our accountants for 2010. CARRIED

9. ELECTION OF PRESIDENT-ELECT 1. Al Cayford noted that according to the rotating schedule the next President-Elect would be from the Province of Manitoba. MOTION Moved/Seconded … Cherney/Lacoste – that Wayne Hollier be nominated as President-Elect for the 2010-2011 term.

MOTION Moved/Seconded … Jamieson/ Dubois – that nominations cease. CARRIED

2. There being no further nominations Wayne Hollier was acclaimed as President-Elect for the 2010-2011 term.

10. PROVINCIAL CAUCUS REPORTS 1. British Columbia a. VP Harvey Clarke gave a verbal report. b. Issues discussed included: i. Highway line painting ii. Airport expansion/realignment at Smithers iii. Rumble strips on shoulders iv. Selection of contractors v. Beaver ponds encroaching the highway vi. Bicycle lane on shoulders vii. Lowering of speed limit in certain sections c. Directors elected are: i. With one Year left on their term (to 2010-2011): 1. Lorne Benson, Loranne Martin, Ralph Roy ii. For a two year term (to 2011-2012): 1. Harry Kroeker, Ken Starchuk, Pieter Weeber iii. Vice President elected is Lorne Benson 2. Saskatchewan a. VP Dubois presented a verbal report. b. Elected Directors are: i. With one year left on their term (to 2010-2011): 1. Bev Dubois, Bill Halewich ii. For a two year term (to 2011-2012): 1. Chris Odishaw, Alan Cayford iii. Bev Dubois will continue as Vice President c. Highlights of the Caucus meeting included: i. Saskatchewan River crossing in South Saskatoon ii. Saskatchewan River crossing in North Saskatoon iii. Clarification will be forwarded to the TCYHA office concerning membership arrangement between the Battlefords, Town of Battleford, City of North Battleford. RM’s, tourism organizations and local Chamber iv. Sask Power peak-load and Northlands Power plants as well as oilsandsd projects impact on Highway 16 especially at the Battlefords interchange with Hwy 4 where there is an existing bottleneck which will be exacerbated with these projects v. Twining of highway 16 between Saskatoon and Yorkton and the Provinces response of their current focus on twinning hwy 11 to Prince Albert. Discussion on the need for a Resolution to be re-newed vi. Highway 16 east of Lloydminster now complete and focus now on the bypass vii. Need for increased marketing strategies to increase awareness and education of the Association viii. Bev Dubois, on behalf of the Saskatchewan Caucus, extended appreciation to Alan Cayford as the outgoing President for the excellent job in his year ix. It was suggested that there should be a formal review of Resolutions annually; Government responses are directed to the Executive Committee who then pass those on to the Board. It was also noted that the response from Government on any resolution should be communicated to the membership. The new e-office direction will facilitate this. 3. Manitoba a. VP Hollier presented a verbal report b. Directors elected are: i. Vice President is Duane Lacoste ii. Directors for a one year term (to 2010-2012): 1. Duane Lacoste, Wayne Hollier iii. For a two year term (to 2011-2012): 1. Merrill Kiliwinik, Ken Cherney

iv. It was noted that an election is forthcoming and these may be subject to those election results. Some Directors who are either not re-elected or choose not to run would be prepared to finish their terms by taking out an individual membership. v. Apologies from ADM Lance Vigfusson and the Minister for not being able to attend the conference; this was due to budget tightening. vi. Membership of Portage La Prairie and Winnipeg still being discussed. vii. Manitoba confirmed they will host the 2012 Annual Conference and AGM as per the rotation schedule. viii. Billboard at the Hwy 16 and 1 exchange by Portage La Prairie is being looked at. Price for refurbishing has been estimated at up to$10,000; Saskatoon will be approached for possible cost-sharing with the Manitoba Caucus. The importance of Saskatoon as a destination was noted. ix. Resolution brought forward from the Caucus meeting as follows through a Motion presented by Hollier and Seconded by Cherney that a reexamination of current corridor distances and associate membership be referred to the Executive Committee and brought forward to the Mid Term Board meeting. Some background on this was presented noting the uniqueness of the situation in Manitoba. The exception of there being only one major road that connects to the Yellowhead qualifying a municipality for membership was explained. Tabled to the Resolutions Sessions of the Agenda 4. Alberta a. Clint McCullough reported on behalf of VP Caterina b. Directors elected are: i. Vice President is Tony Caterina ii. For a two year term (to 2011-2012): 1. Clint McCullough, Richard Coleman, Greg Pasychny, Rico Damota iii. For a one year term (to 2010-2011): 1. Tony Caterina, Miles Latimer; Linda Osinchuk (with Vic Bidzinski prepared to take over when Linda is elected Mayor) iv. Issues discussed included: 1. Kitscoty interchange 2. Highway 36 crossing, land acquisition 3. highway signing consistency in branding (also discussion on quality of signs such as diamond-grade). 4. Range Road 224 intersection 5. MOTION Moved/Seconded … Cherney/Hutchinson – to accept the Caucus Reports as presented which includes the election of Directors and Vice Presidents. CARRIED

11. RESOLUTIONS SESSION – Conducted by on behalf of Linda Osinchuk, Resolutions Committee Chair 1. Resolutions Caucus Initiated a. MOTION 1. Moved/Seconded … Dubois/ Odishaw - Administration follow up with respect to the Resolution from Saskatchewan concerning the twinning of Hwy 16 between Saskatoon and Yorkton and make continued representation concerning this twinning. CARRIED

b. MOTION 1. Moved/Seconded … Hollier/Cherney – that the question of reexamination of the current corridor distances and association memberships be referred to the Executive Committee for consideration and report back at the Mid Term meeting. CARRIED c. MOTION 1. Moved/Seconded … Hutchinson/Latimer – Be Resolved that the Trans Canada Yellowhead Highway Association lobby the Federal Minister of Transportation and the Provincial Highway Ministry to provide 100% funding for the development of grade separation at the intersection of Highway 16 and Secondary Highway 897. CARRIED d. MOTION 1. Moved/Seconded … Benson/McCullough – that the TCYHA support the position of the communities affected by the proposed change in BC schedule. e. Branding 1. The Highway Development Committee will investigate the consistency of branding of signage and report back once said investigation has been concluded.

2. Resolution Discussion of Cost Sharing of Highway accesses a. MOTION 1. Moved/Seconded … Latimer/Coleman – to direct the Board to do more research on the cost sharing of highway accesses and report back to the Board once completed. CARRIED

12. PREVIOUS BUSINESS 1. No previous business

13. NEW BUSINESS 1. No new business

14. ADJOURNMENT 1. Moved/Roy – that the meeting be Adjourned. CARRIED; meeting adjourned at 3:45PM

Minutes prepared from the audio recording by John Wojcicki

Trans Canada Yellowhead Highway Association

INCOMING BOARD OF DIRECTORS MEETING

Civic Center, Prince George BC Saturday May 1 2010

Minutes – Meeting #100501

1. Call to Order a. Called to Order at 3:45PM

2. Approval of Agenda a. Approved as circulated

3. Appointment of Executive Committee a. Moved/Seconded – Hollier/Roy... That Jack Wright be appointed to Chair of Staff Relations Committee and Ron Hayter appointed to Chair of Membership Committee. CARRIED b. Moved/Seconded – Coleman/Charney... That Vic Bidzinski be appointed to Chair of Governance Committee. CARRIED c. Report from Caucus sessions have Duane La Coste elected as VP of Manitoba, Bev Dubois as VP of Saskatchewan, Tony Caterina as VP of Alberta and Lorne Benson as VP of British Columbia. d. Don Grimble reviewed the make-up of Executive Committee which comprises four named positions, four named Directors at Large and all Appointed Committee Chairs. i. The named positions are the President, Vice-President, President-Elect and the Provincial Vice President from the Province not covered by the other three positions. ii. The four named Directors at Large positions are traditionally filled by the remaining three Provincial Vice Presidents plus one other Director at Large selected by the Board. e. Moved/Seconded – Cayford/Hollier … That the Board appoint Tony Caterina, Bev Dubois, Duane LaCoste and Richard Coleman to the Director At Large positions on the Executive Committee. CARRIED f. Grimble noted that the Marketing and Operations Committees still require a Chair. Both those positions should be filled pending discussions with the City of Edmonton. Hayter discussed some of the challenges in dealing with the new City Manager (Edmonton). g. Moved/Seconded – Cayford/Wright … That Linda Osinchuk be appointed as Chair of the Resolutions Committee. CARRIED

4. Direction to the Board from the AGM a. Resolutions From Provincial Caucus Session: i. Saskatchewan 1. Be it resolved that the TCYHA continue to lobby the Federal Minister of Transportation and the Provincial Transportation Ministry for 100% funding for the twinning of Highway 16 between Saskatoon and Yorkton. ii. Manitoba 1. Re-examination of corridor distances and associated memberships referred to the Executive for consideration and report back at the Mid Term Board meeting. iii. Alberta 1. Be it resolved that the TCYHA lobby the Federal Minister of Transportation and the Provincial Transportation Ministry for 100% funding for the development of grade separation at the intersection of Highways 16 and 897. iv. British Columbia 1. Be it resolved that TCYHA support the position of the communities affected by the BC Ferries corporation proposal to originate sailings out of Tswassen as opposed to Port Hardy b. Noted that Miles Latimer has been elected as a Director for Alberta Caucus and is willing to continue as Chair of Highway Development Committee. c. Make up of Board of Directors and Executive Committee reviewed. Board meeting schedule calls for four yearly Board meetings: Outgoing Board meeting, Annual General Meeting, Incoming Board Meeting and Mid-Term Board meeting; Executive meets monthly, suggested fourth Friday of the month, except for July. Each Executive Committee meeting will have a specific Committee focus to help Committees target their activities. 1. Committees and Appointments reviewed: a. Staff Relations – Jack Wright b. Resolutions – Linda Osinchuk c. Membership – Ron Hayter d. Highway Development – Moved/ Seconded – Coleman/Dubois … That Miles Latimer be appointed as Highway Development Chair. CARRIED. e. Governance – Vic Bidzinski f. Secretary-Treasurer – Vacant g. Operations – Vacant h. Marketing – Vacant i. Conference – Vacant (from host City; responsibilities reviewed)

5. New Business a. It was noted that with the new office location the phone number and email addresses do not change. The new address is #107, 4990 – 92 Avenue, Edmonton AB T6B 2V4. The rationale for the office change presented at the Outgoing Board meeting was reviewed. b. Website i. Working on furthering development of our two websites; the membership website, www. transcanadayellowhead.com, to be used for association/members purposes (posting of information etc) and the consumer website, www.yellowheadit.com, for tourism, commercial users of the highway and general commuters. c. The rationale for the office move was discussed (key benefit being to go into a situation where additional administrative services- as required, will be available at a better cost to the association plus better parking, meeting facilitates, etc). D. Grimble reviewed the resulting change in office staffing, contracting, etc. It was noted that for any meeting “content” questions either Don Grimble or John Wojcicki would be the contact point and any “logistical” meeting questions should be directed to the contact person at Activation Analysis (to be named). d. Board List i. Suggested that a contact sheet for the Board be prepared and circulated. Agreed. e. Appreciation to City of Prince George i. Moved/Seconded – Dubois/Roy that we send a letter congratulating the City of Prince George for the excellent way in which the Annual Conference was delivered and our delegates hosted. CARRIED.

6. Date of Next Meeting a. At the Call of the Chair

7. Adjournment a. Moved/Cayford that the Meeting Adjourn. CARRIED b. Meeting adjourned at 4:45PM.

Minutes transcribed from audio CD by John Wojcicki

Signed:

Trans Canada Yellowhead Highway Association

MID-TERM BOARD OF DIRECTORS MEETING Sutton Place Hotel Edmonton, AB Friday, November 19, 2010 9:00 a.m. – 5:00 p.m. And Saturday November 20, 2010 9:00 a.m. – 12noon

MINUTES Board Present Clint McCullough, President Lorne Benson, BC VP Harry Kroeker BC Director Loranne Martin, BC Director Ralph Roy, BC Director Greg Pasychny, AB Director Richard Coleman, AB Director Vic Bidzinski, Governance Chair Ken Fiske, Marketing Chair Jack Wright, Staff Relations Chair Ron Hayter, Membership Chair Randy Goulden, SK

Staff Present Don Grimble, Managing Director John Wojcicki, Contract

Guests Bobbi Roe, BC Richard Barham, AAGI (for Item 5.1.b)

Board Regrets Bev Dubois, SK Director Chris Odishaw, SK Director Bill Halewich, SK Director Tony Caterina AB VP Rico Damota, AB Director Pieter Weeber, BC Director Alan Cayford, Past President Linda Osinchuk AB Director

1. CALL TO ORDER ACTION President Clint McCullough called the meeting to order at 9:05 a.m. Nov 19, 2010 1a Filling of Director Vacancy MOTION Noted that Saskatchewan has one Directorship open. MOTION: Moved/Seconded .. Pasychny/Coleman that Randy Goulden (Yorkton SK) be appointed to fill the Saskatchewan Director vacancy to the end of this term. CARRIED

2. ADOPTION OF AGENDA MOTION MOTION Ralph Roy moved to adopt the agenda. Richard Coleman seconded. CARRIED.

3. ADOPTION OF PREVIOUS BOARD MEETING MINUTES MOTION MOTION Ralph Roy moved to adopt the Minutes from the Mid Term Board Meeting November 2009, Outgoing Board Meeting, April 29, 2010 and Incoming Board Meeting, May 1, 2010. Richard Coleman Seconded. CARRIED

4. ADOPTION OF PREVIOUS EXECUTIVE COMMITTEE MEETING MOTION MINUTES MOTION Greg Pasychny moved to adopt the minutes of the Executive Committee meetings of June 25, 2010, and September 24, 2010. Lorne Benson Seconded. CARRIED It was noted that the October 29, 2010 Executive Committee meeting did not have quorum and therefore no meeting was held and no minutes to be recorded

Business Arising • Repair of the Billboard at Portage La Prairie Referred to the Manitoba Caucus to address. § 5. COMMITTEE OF THE WHOLE 5.1. Session I – 2011 Planning and Budget To put the Mid Term meeting into context Don Grimble explained the structure of the Mid Term and the idea to first address the organization as a whole, then its’ components and then revisit the “whole”. The role of the Executive Committee should also be discussed and how effective communication can be ensured.

5.1.a. Member Analysis 1. Membership attrition needs to be addressed; key losses have been Winnipeg, Portage La Prairie, St. Albert, and Kamloops. These constitute a significant loss of revenue of approximately $40,000. 2. It was noted that Portage La Prairie will be rejoining; newly elected Mayor, Earl Porter, is supportive of a relationship with TYCHA and has been involved in the past. Earl will be connecting with other potential MB Directors at the AMM Convention and is planning on having an informal meeting in Portage La Prairie to work on refilling the MB Directorate. 3. Relationships with other communities may need to be explored. For example, Brandon may be considered a potential vested interest community and it may be appropriate to reassess an alternate eastern leg of the Yellowhead (MB #10) similar to what exists in BC. 4. Other considerations are the Metro Edmonton area; this would include St. Albert, Municipality of Parkland, Spruce Grove, Stony Plain. It was noted that a key corporate player in that area, Acheson Business Park/Acheson Business Association, is supportive of developing relationships with TCYHA. 5. The strategy for Kamloops may have to involve an approach via the Regional District. This brings to light the whole BC situation where there are varying legislative levels, Regional Districts > Districts > Municipalities etc. The big question is to further these discussions who would be the appropriate ones to be approached. Loranne Martin agreed to start looking into this. 6. It was also mentioned that the definition of a “member” needs to be revisited especially in terms of the Yellowhead “corridor” and those communities to which access is primarily the Yellowhead Highway regardless of how far off the main highway they may be located. 7. A strategy, including Purpose, for the Provincial Caucus meetings needs to be developed. 5.1.b. Financial Report 2010 – Richard Barnham CIRCULATED Don Grimble provided a preamble which explained the office move and the new arrangement which provides access to services as needed on a contract-for- service in addition to physical office space. Don introduced Richard Barnham who is looking after the financial reporting/recording as included in our new lease arrangement. 1. Richard Barnham presented a verbal overview of the 2010 Financials. Copies of the statements were circulated. 2. Recommendations were made to certain required adjustments. These will be handled in the Formal Business Meeting portion (Item 11). 3. Suggested that Membership invoicing versus Actual be dealt with in the Commentary section. Agreed. 4. MOTION MOTION Ralph Roy Moved that the Interim Financial Statements dated September 13, 2010 be approved as circulated. Lorne Benson Seconded. CARRIED MOTION Greg Pasychny Moved that to approve the restatement of amounts from the Capital Fund to Unrestricted Members Equity. Seconded by Richard Coleman. CARRIED MOTION Greg Pasychny Moved that $790 in Unrestricted Members Equity be moved to Member Contingency Reserves. Seconded by Richard Coleman. CARRIED 5.1.c. Budget 2011 Don Grimble distributed the 2011 Budget which was then discussed and opened to questions. Items brought up during discussion included the added-value inherent in the recent move, opportunities of including feeder-route communities to the membership base, notation of key historical supporters. Vote on the Budget deferred to the Formal Business Session, Item 11

5.2. Session II – Projects for 2011 5.2.a. “Take the Yellowhead – It Makes A Difference” ATTACHED 1. Don explained the notion which would be to increase key information on our website plus create an additional website that would provide the opportunity for communities to showcase economic development information/key indices. 2. An additional objective would be to increase the profile of the YellowheadIT websites and through that increase the profile of TYCHA. 3. Ensuing Q&A addressed use of the website as a communications tool with members including informational material, webcam links (for highway conditions) and dynamic community information. 4. Also suggested we may want to explore how we could work cooperatively with other organizations. 5. As a consequence of this discussion it was noted that we need to go back to having annual meetings with Transportation Ministers but we need to identify issues and suggested solutions that are both well researched. In order to do this it is important to build the liaison/relationship with key administrators and to get them engaged. 6. An opportunity identified was the Asian market; the Yellowhead corridor will have a key role in this opportunity. A key challenge will be to stop the trains from going straight to Chicago. 7. A marketing angle may be to link with a circular RV route.

5.2.b. Twinning of Highway in BC 1. It was suggested that TCYHA may want to follow up on the comments made by BC Premier Campbell where he made a commitment at UBCM to increase the double-laning of #16. 2. It was noted that #5 should also be looked at in the same context, especially the portion between Clearwater and Louis Creek. 3. Current highway traffic counts has usage at below what is the objective for a national highway system, namely 5,500 vehicles/day.

5.2. c. Other items 1. Suggested that a component of the member website should have a password protected are to retrieve/review association documents. 2. we need to get people on the Yellowhead route to understand what TCYHA is all about and our successes. 3. the importance of communication with municipalities was reiterated. 4. it was suggested that a letter to the BC Minister of Tourism, Hon. Margaret McDermott, congratulating her on her appointment and offering our assistance in supporting BC Tourisms initiatives. 5. suggested that we maintain a relationship with Enbridge 6. the NTL project/construction of powerlines is an opportunity for the Yellowhead to server as a supply route. 7. brief discussion on benefits of doing our meetings via web conferencing (using software apps such as MegaMeeting, used currently by Tanner Young, or Skype).

6. Luncheon Presentation – Social Media & Economic Development Presented by Jared Smith, Incite Solutions, during lunch with a question and answer session.

7. COMMITTEE OF THE WHOLE RESUMES 7.1. Session III - Marketing a. Marketing Committee Project Status Report, and b. Marketing Opportunities (both agenda items were addressed at the same time) Ken Fiske provided a recap of the discussion at the November 10, 2010 Marketing Committee Meeting. Some highlights include: • the Travel Guide will move to a digest format • review of the Committee make-up • Billboards; given that we no longer have the rites to billboard sites the Marketing Committee will not be addressing this item anymore. The current sites in Manitoba at Portage La Prairie and BC at Tete Jaune Cache are being looked after by the respective Provincial Caucus. It was noted that seeing as the Manitoba Caucus currently does not exist, that project will be on hold. • The Map has been revised and incorporates suggestions provided by members; the reverse side has been dedicated to National Parks and is being used as a means to engage them in a more active participation in future maps and their distribution. • The website revenue is slowly building and, as per our agreement, once the developmental costs have been fully recovered we will see even more revenue accruing to the Association through the revenue sharing portion of the agreement. A key to the website is still to have more communities populate their listing with information.

c. Conference 2011 Structure 1. It is time to restructure the format of the Conference to remove obstacles influencing Provincial Transportation Minister attendance. 2. A strategy needs to be developed to entice all four Provincial Transportation Ministers to attend. 3. An option to consider is to move the Mid Term around to different municipalities. 4. It was noted that the Host Community is responsible for putting on the Conference which includes arranging venue, speakers and sponsorships. 5. A suggestion was made that long-term sponsorships may be beneficial and help in budgeting. (i.e. $1000 per year X 5 years). 6. Another suggestion was to have a special meeting with all four Provincial Transportation Ministers once every two years. 7. There was additional discussion on the Provincial Caucus meetings. Perhaps the meeting schedule should be reconsidered. 8. The Awards Dinner format is OK as it currently is and should continue as is. 9. If there was to be no Provincial Caucus meetings at the Conference then the timing could be adjusted to a Thursday-Friday format. 10. The dates for the 2011 Conference need to be changed to April 28-30 to avoid other activities. 11. It was agreed to accept the change in format. 8. ADJOURNMENT FOR THE DAY Meeting adjourned at 5:00 PM to reconvene Saturday at 9:00 AM.

Reconvening of Meeting

9. Call to Order Meeting called to order at 9:00 AM Saturday November 20 2010 10. COMMITTEE OF THE WHOLE RESUMES 10.1 Session IV – Structure and Staff Relations a. Roles and Responsibilities of the Board, b. Roles and Responsibilities of the Executive Committee c. Roles and Responsibilities of the Committees d. Roles and Responsibilities of the Staff

1. Items 10.1.a. through to 10.1.d. all discussed as one discussion item 2. Don Grimble provided an historical perspective with respect to the staffing component of the Association noting that a major activity which commanded significant financial resources was the production of the magazine/travel guide. 3. Points brought up in the discussion included: a. This is time to refocus and identify key strategic directions. b. Increased need for 2-way communication. c. Refocusing would infer setting a specific goal such as getting Governments to recognize the Yellowhead is a major route to clients. d. Importance of reiterating the efficiencies of the Yellowhead route and a commitment to expend the monies (i.e. the $1B spent on TC#1 east of Kamloops to Alberta would have twinned the complete Yellowhead from Winnipeg to the BC coast). e. The Federal Government needs to be reminded of the initial vision and convinced to start acting. 4. Further discussion brought forward view points which were supportive of the general them of focused goals; these included: a. Need for a clear consistent message for all members to champion b. Resolutions to be presented at FCM c. Gateway to Asia was reiterated; opportunity to further relationships with China d. Key economic advantages of Prince Rupert and Kitimat were stressed e. One key message is that the Yellowhead is a more environmentally friendly travel option than TC #1; less fuel consumed f. Focused efforts should be directed at the Federal Government 5. Ideas for Goals, and ancillary comments, from around the table: a. Need a theme – Gateway to Asia b. Organize “messengers”; each Provincial VP to identify key message carriers c. Get on Western Premiers meeting agenda d. The more people to carry the message the better e. Need to be more assertive f. Develop a message that will sell the politicians; first the Feds and subsequently the Province g. Develop a program for one-on-one meetings h. Focus on a few goals only i. Need to explore if Gateway to Asia can be adopted as a tag line for the TCYHA j. Develop a more aggressive Mission Statement k. “Canada’s Gateway to Asia” l. Post key messages distributed through Visitor Information Centres m. Face-to-face meetings n. Resolutions at FCM o. Identify other organizations / corporations who have similar objectives with respect to the Yellowhead highway and create strategic alliances p. Find out what Provinces spend on transportation infrastructure Yellowhead north; Provincial Caucuses could address this 6. Additional comments: a. Is the Executive Committee still a necessary function b. The Board needs to be more engaged and involved in decision- making more that it is; i.e. 4 times per year utilizing web- conferencing if required to address travel concerns other than AGM and Mid Term; this essentially means two additional Board meetings to what currently transpires c. Executive Committee would take on a more operational role than decision-making d. It was noted that this may require amendments to the Bylaws after trying this new meeting schedule out and seeing if it works. . 11. Formal Business Meeting 1. Signing Officers a. List of current signatories was reviewed as was the list of Directors and vacancies. MOTION b. MOTIONS i. Richard Coleman Moved that Ken Fiske and Vic Bidzinski be appointed as signing officers for TCYHA to replace Linda Osinchuk and Mike Kozial. Seconded by Lorne Benson. CARRIED 2. Resolutions a. There was discussion centred on the current per capita rate. b. MOTION Greg Pasychny Moved that an increase of the per capita from MOTION $0.12 to $0.15 be discussed at the AGM with the current cap for Edmonton to remain as is and that a cap be considered for Winnipeg. Seconded by Harry Kroeker. CARRIED 3. Appointment of Directors a. Current vacancies in Directors, especially in Manitoba, were discussed. MOTION Jack Wright Moved that Vic Bidzinski replace Linda Osinchuk as MOTION an Alberta Director. Seconded by Ken Fiske. CARRIED. 4. Vacancy in President-Elect position a. The Manitoba vacancies leave a vacancy in the President-Elect position. b. The length of term for the position of President was discussed. The question was posed whether the current one year term is the most appropriate or are there benefits to a 2 year term; one possible concern would be the potential of length of time for Provincial representation rotation increasing, essentially being doubled. Requires more discussion. 5. Resolutions from Committee of the Whole a. Financial Statements MOTION MOTION Richard Coleman Moved to ratify the Motions made in the Financial report relating to statement adjustments. Seconded by Greg Pasychny. CARRIED b. Membership i. Concerning Winnipeg, it was suggested that this could be approached via their Economic Development/Tourism arm especially with respect to mutual concerns related to transportation. ii. Ken Fiske agreed to approach the Winnipeg Economic Development side and Randy Goulden agreed to approach the Winnipeg Tourism side (and maybe Travel Manitoba) to see if any inroads could be gained this way. 6. Other Business a. Edmonton Expo 2017 i. Edmonton’s bid for Expo 2017 and the positive impact it would make on activity along the Yellowhead was discussed. ii. Discussion on ascertaining whether support for this initiative may conflict with other similar initiatives from other members and it was determined that for this initiative there would be no conflict. MOTION MOTION Greg Pasycny Moved that a letter to support the Expo 2017 bid be considered where appropriate. Seconded by Randy Goulden. CARRIED b. Historical documents i. John Wojcicki reported that he was in communication with the Granddaughter of a former TCYHA Board member, A.D.R. Homersham. Upon Mr. Homersham’s passing the family donated a number of historical items including newspaper clippings and photos. The most relevant item was a binder with original minutes from the inaugural meetings of the association as well as from inaugural and early Annual General Meetings. These will be scanned so as to have an electronic record and will also be posted on our website.

12. Date of Next Meeting A schedule of meetings that would alternate between Executive Committee and Full Board will be developed and circulated to the Board.

13. Adjournment MOTION MOTION Greg Pasychny moved to adjourn. Richard Coleman seconded. CARRIED. The meeting was adjourned at 11:30 a.m.

Minutes Full Board MEETING Friday February 25, 2011

Board Members Present Tony Caterina, VP Alberta Miles Latimer, Hwy Development Chair Vic Bidzinski, Governance Chair (AB Director) Ron Hayter, Membership, Chair Richard Coleman, Director at Large Ken Fiske, Marketing Chair

SKYPE Clint McCullough, President

Teleconference Loranne Martin, BC Director Bev Dubois, Sask. VP Randy Goulden, SK Director

Regrets Ralph Roy, BC Director Pieter Weeber, BC Director Ken Starchuk, BC Director Harry Kroeker, BC Director Rico Damota, AB Director Greg Pasychny, AB Director Chris Odishaw, SK Director Bill Halewich, SK Director Ken Charney, MB Director MB Director – vacant

Staff Present Don Grimble, Managing Director John Wojcicki

1. CALL TO ORDER ACTION President Clint McCullough called the meeting to order at 1:00 p.m.

2. ADOPTION OF AGENDA Motion Richard Coleman moved to adopt the agenda Miles Latimer seconded the motion. CARRIED

3. ADOPTION OF MINUTES Motion 3.1 Executive Committee Meeting Minutes from Jan. 28, 2011 Quorum not met, no action needed. Tony Caterina moved to adopt the minutes from the Board Meeting from November. 19, 2010 Ken Fiske seconded. CARRIED.

4. BUSINESS ARISING FROM PREVIOUS EXECUTIVE COMMITTEE MEETINGS 4.1 Manitoba Caucus – John Wojcicki reported that Merv Starzyk, Councillor Shoal Lake, has been contacted and Merv has arranged for a Manitoba Caucus meeting on March 10, 2011 to be held in Shoal Lake. Eighty people have been invited to attend. Don Grimble and John Wojcicki will be attending. An Agenda for the meeting is being cooperatively being prepared and a key focus for the meeting will be the election of Manitoba Directors in addition to strengthening relations with Manitoba communities. Costs for this would include travel costs and meal costs (which will be around the twelve dollars a head price). $2000 total budget should suffice. Ron Hayter added that this is certainly a proactive step and that he has met with the Mayor of Winnipeg and it is evident that the Mayor’s interests lie in Northern Manitoba with little interest in TCYHA, trying to put pressure to share with the problems at hand. An option might be to go to local MLA’s. Ken Charney was not re-elected in shoal Lake but is still a commercial member and continues to be eligible to serve out his term as a Manitoba Director. There was agreement that this expenditure is beneficial to maintaining and confirming Manitoba’s support for TCYHA. 4.2 Office Equipment – The options for upgrading office equipment was reviewed noting the advantages in staying with the same format platform. Richard Coleman moved to approve up to $4500.00 to upgrade MOTION office computers as recommended. Miles Latimer seconded. CARRIED. 4.3 Highway Development – Miles Latimer reported that a letter has been sent to Gary Boddez, Deputy Minister of Transportation to say that there are concerns about the access points of the highway and asking to start a dialogue with the department and work with them on design options other tha full grade separations that may be available to start changes.

5. MID TERM BOARD MEETING BUSINESS ARISING 5.1 BC memberships- Don Grimble asked about whether the Regional Districts should be asked to paid the membership fees for the total population within their region including the incorporated municipalities. All incorporated municipalities and the RD would be given members membership status. B.C. is unique as the other provinces do not have regional districts. Don Grimble and Loranne Martin will work together to see what she can do to dialogue with the B.C. Caucus to find out what the implications would be. 5.2 Provincial Caucus Meeting Strategy – John Wojcicki reported that the fall BC Caucus meeting format might serve as a possible model for other Provincial Caucus meetings; this was discussed at the Mid Term Meeting as well. At that BC Caucus meeting the Provincial VP, Lorne Benson, brought in Keynote Speakers not only to attract attention but shed light on other topics. A corporate sponsor was engaged to address most of the cost of that meeting. Don Grimble said the TCYHA need to find a new approach to Caucus meetings to make it an event, get a speaker – more effective to get provincial aspects together. Need direction from Directors and V.P. of each Province. We will contact the VP’s to determine what the V.P.’s want to do or go to another option.

6. STATUS OF ASSOCIATION & OBJECTIVES 6.1 Membership Renewals to date: Ron Hayter reported talking with the Mayor of Winnipeg before Christmas about membership in TCYHA and that their priorities are on other topics, Yellowhead is not on the agenda for them. John Wojcicki reported that the budgeted amount for memberships as $196000.00 and that we are 90% there. As it stands we are at $175, 644.97 with a short fall of approximately $20,000.00. Some key communities such as Prince George have recommitted and we are just waiting for their cheque to arrive. Reminders will be sent to Outstanding Receivables in due course. A strategy is being developed whereby companies with multiple locations could be packaged into one membership invoice. To date we have two Gold members renewing- PCL and Safeway.

6.2 Marketing: Travel Guide and Website The recent meeting with Tanner Young was conducted via Skype as a test for future Board meetings; it went very well. Tanner Young has committed to having the revamped Web site operational for the Conference AGM in April. Travel Guide is in good shape, but the map is having sponsorship challenges. Discussions with Parks Canada are still on going to determine if they would be a major supporter of the map. The approach being used is one of a global sell versus an individual park to park strategy; if that fails we may enlist the help of Laurie Hahn who has a Park in his constituency The only problem is that Parks Canada is Federal versus regional and all marketing material goes through one source. There are five national parks, Jasper, Riding Mountain, Glacier, and Elk Island. Clint has a contact name regarding the marketing angle will check in to it. 6.3 Financial Report Financial Reports will be ready for the March meeting.

7. OTHER BUSINESS 7.1 Conference 2011 Ken Fiske, on behalf of the Conference Committee, reported that there were seven prospective bids received from Hotels in the Edmonton Area for the Conference Venue. The Committee will be doing a site inspection of the top three and make a selection after that. The Program strategy right now is to diligently land a Keynote Speaker to attract interest in the Conference and get the number of attendees up. If the four Transportation Ministers could attend the conference and give a presentation or be part of a Panel it also would draw attention to conference and maybe the media interest also. MP Rob Mayfield might be another good speaker to engage. The theme for this year’s convention is Transportation Gateway to Asia; the role of inland ports will comprise a component of the discussions from the perspective of how to implement ports, energy and transport into the Asia theme. MLA’s in B.C. would have contacts in Asia, Dan Rogers could be a contact. Volunteers are needed at the conference so if anyone is interested they should talk with Ken Fiske. It was mentioned that it might be an idea to invite all the incumbents for the up coming election for all parties to attend. Advocate all M.P’s, Chamber of Commerce, Provincial Chambers and Economic Development factions in all participating provinces.

8. NEW BUSINESS 8.1 Directors and Officers Liability Insurance – notice of renewal 8.1 and 8.2 are directly related topics and will be discussed as one item. 8.2 Association Bylaws do not say anything about officers. Staff are at risk with no Insurance Coverage. It might be a good idea to name some officers to TCYHA, usual practices is the Board can name officers. Officers are people that run the operation day to day making commitments on business practises. Renewal signature of Liability Insurance is required by Director or Officer. It was suggested that the following positions be identified as Officers of the Association: President, Provincial Vice Presidents, Managing Director (Don Grimble) and Chief Administrative Officer (John Wojcicki). MOTION Miles Latimer moved that Don Grimble as Managing Director and John Wojcicki as Chief Administrative Officer are appointed as Officers and that Administration investigate the requirement of amending Bylaws to address the appointment of Officers. Richard Coleman seconded Carried 8.3 Miles Latimer suggested that a letter to be sent to the B.C. Government on the subject of Improvement of the Highways. A letter should also be sent to Highway Development departments and copy all municipalities to show what the Trans Canada Yellowhead Highway Association is doing on their behalf, and maybe also it should go to the membership as a blind copy.

This action would be assigned to Highway Development Committee. 8.4 Tony Caterina reported that the Provincial Budget was released and Bill 1 was discussed in it. Bill 1 is a linkage to Asia with the Asia Council Act to expand business between Alberta and Asia. Someone from TCYHA to be put on this council to provide information to provinces to get products to the new markets. There is a need to expand the market to India and China also. Bill I if it passes the council will be put together, number of members not known at this time and TCYHA would be a good fit on the Council as we have all the connections and cross border trade is in place which is extremely important. Tony Caterina being the VP would be the best candidate to sit on the Council. Tony Caterina moved to draft a letter to the Provincial MOTION Government explaining the interests, expertise, and background of the TCYHA and the merits of naming someone from the TCYHA to be put on the Council Bev Dubois Seconded Carried

9. DATE OF NEXT MEETING 9.1 Executive – March 25, 2011 9.2 Full Board – April 28, 2011

10 ADJOURNMENT ACTION President Clint McCullough adjourned the meeting at 2:25p.m. Bev Dubois moved the adjournment Don Grimble seconded Carried

Minutes recorded by Connie Barnett-Brown Signed:

Minutes EXECUTIVE COMMITTEE MEETING #20100625 Friday June 25, 2010

Executive Committee Members Present Clint McCullough, President Tony Caterina, VP Alberta Miles Latimer, HDC Chair Ron Hayter, Membership Chair Jack Wright, Staff Relations Chair Richard Coleman, Director

Teleconference Wayne Hollier, President-Elect Bev Dubois, SK Vice President

Regrets Alan Cayford, Past President Duane LaCoste, MB Vice President Lorne Benson, BC Vice President Linda Osinchuk, Resolution Chair Vic Bidzinski, Governance Chair

Staff Present Don Grimble, Managing Director John Wojcicki

1. CALL TO ORDER Chair Clint McCullough called the meeting to order at 1:00 p.m. ACTION

2. ADOPTION OF AGENDA Ron Hayter moved to adopt the Agenda Tony Caterina seconded. Carried MOTION

3. ADOPTION OF THE MINUTES Wayne Hollier moved to adopt the Executive Committee Minutes from the last meeting (audio file) Jack Wright seconded. Carried. MOTION

4. BUSINESS ARISING FROM PREVIOUS EXECUTIVE COMMITTEE MEETINGS 4.1 Travel Guide & Map Status

Don Grimble reported on the meeting with Tanner Young. The YellowheadIt Guide is on the TCYHA Website in digital form. The trend is toward an interest in digital advertising over print. The printed Guide is still a valued product by advertisers and users. However in the planning for next year

Executive Meeting # 308 Page 1 Document: {FILENAME /p} which starts August 1, we will need to develop a strategy for incorporating digital options to attract advertisers.

Map will be produced this year however without any corporate sponsorship. The print run will be 5,000. The cost will be paid from revenues in the partnership fund. There may be a need to contribute some funds subject to completion of project accounts.

Status of agreement with Tanner Young There is a formal agreement with Tanner Young on the Guide and the Map. There is a memorandum of understanding on the Website, but no agreement has been written. The intent is that the Website would be an addendum to the Tanner Young agreement on the Guide.

Action: Negotiate an addendum with Tanner Young to deal with the Website

4.2 Prince George Annual Conference

Don Grimble gave a financial review of the Conference. Past hosting committees created their own financial system for revenues and expenses. Some of surpluses were donated to the TCYHA. However Prince George was not able to do so within their City system so all financial receipts and payments were paid through the TCYHA offices. The final tally was close to break even with $9,200 in revenues and $9,000 in costs. The Association also undertook a greater role in marketing the AGM when it became apparent that Prince George did not have the resources to do so.

Prince George did a good organizational job of the AGM but they were not able to attract enough delegates to make a larger profit.

Action: It was suggested that a review of conference be undertaken with Prince George and that a congratulatory letter be sent to Prince George to include comments pertaining to the financial process and request for suggestions as to what could have been done differently or better to increase revenue. MOTION Moved by Miles Latimer to accept the report as presented, Seconded by Tony Caterina. Carried. MOTION

Executive Meeting # 308 Page 2 Document: {FILENAME /p} 5. BUSINESS ARISING FROM OUTGOING/INCOMING BOARD MEETINGS 5.1 Resolutions: a) Manitoba Wayne Hollier reported on need to grow more interest in the Association from other communities. One of the facts is that more traffic is going to/from the Yellowhead south on Highway 10 to Brandon which offers an opportunity to attract Brandon as a member. The trouble is that City of Brandon is off Highway 16. While there is merit trying to attract Brandon, this might have a impact in other provinces. He offered that this might be looked at the Mid-term meeting and include the impact on other provinces, and what other options are viable.

b) Saskatchewan The priority for Saskatchewan Transportation has been the road to Prince Albert. That project will be complete in the next year. There is an opportunity to advocate for the Yellowhead. Don Grimble had a discussion with Al Churko about allocating new resources for more twinning of Yellowhead and how the TCYHA advance that interest. Bev Dubois suggested having a meeting with Minister Jim Reiter maybe in the Summer or Early Fall. Clint McCullough suggested maybe having an Executive meeting in Saskatoon might help the cause.

c) Alberta Miles Latimer reported a need to send a report about the, Hwy 16 and 897 interchange at Kitscoty. He will sit down with Don Grimble to discuss.

d) British Columbia The BC communities requested support for maintaining the current schedule from Prince Rupert to Port Hardy etc. in light of proposal by BC Ferries to cut back. Miles Latimer reported that the request was no longer needed since BC Ferries has withdrawn their proposed changes.

Executive Meeting # 308 Page 3 Document: {FILENAME /p}

6 STATUS OF ASSOCIATION & OBJECTIVES 6.1 Financial report to June 2010-08-11 The financial report is a best estimate since the last month and a half financial accounts need to be finalized.

TYHA is a cash driven organization with the bulk of monies coming in January-February. Based on current cash on hand, it will be a challenge to break even this year. Most of labour cost is Don and John and we are working out plans to lessen the hours of work to budget costs.

This Association has acquired a legacy of files over the years which are now in 50 boxes in the new offices. We would like to purge the non critical documentation and files. The most efficient method would be to bring in a temp worker with document management skills to reorganize the system over the summer.

MOTION Richard Coleman moved to accept Don’s financial review and to hire a temp to organize the Association documents; Jack Wright seconded. Carried MOTION 6.2 Membership Ron Hayter reported that it is crucial to entice new members to commit to TCYHA. A marketing meeting needs to take place to determine a strategy. An example is Manitoba where we need to get more communities on board. Businesses need to be contacted to grow our corporate members. Board members need to get on board to promote the membership drive. Fee structures might make a difference, and an Associate Membership might be something to look at.

MOTION Ron Hayter made a motion to revamp membership fees and marketing to boost membership Richard Coleman seconded. Carried MOTION

Executive Meeting # 308 Page 4 Document: {FILENAME /p}

6.3 Executive Committee Don Grimble has been in touch with Ken Fisk of EDE about coming on Board to lead on the YHA Marketing Committee. Ken Fisk has extensive contacts in the tourism industry which would be beneficial to our cause. Both Don Grimble and Tony Caterina suggest that it would be a wise decision to partner with Ken Fisk and EDE as to help plan the marketing for TCYHA.

There is current no Planning Chair due to the fact that Mike Kozial is no longer available.

There is no Secretary Treasurer at this time

MOTION Richard Coleman moves that the secretary treasurer not to be filled at this time and that the bylaws be reviewed to see what is needed to reflect current needs. Ron Hayter seconded. Carried MOTION

6.4 Objectives Short Term a) Don Grimble reported on new Office set up and also the intent to set up the new office as a E based office.

b) The dates for the Mid Term are November 19 and 20. These are the best available in Edmonton because of competing events such as CFR and the Grey Cup, etc. The meeting should be a working meeting. No venue has been selected. Several suggestions were made including the World Trade Centre, City Hall, and Acheson Business Park or on the peripheral of the city. River Cree was mentioned as a venue for the Mid Term Board meeting.

Action: Tony Catrina said he would try and book a meeting room at EDC World Trade Centre for a Friday and Saturday meeting. Long Term Resolutions Don Grimble stated that a priority would be to complete reports on the resolutions to ensure that the information can be made available to the members at the AGM.

Marketing The cycle for the marketing starts in August of every year with discussions with Tanner Young to outline the objectives

Executive Meeting # 308 Page 5 Document: {FILENAME /p} themes etc. This year a priority is to focus on Manitoba where advertising in the Guide is below expectation. Sask. and Alberta on board and are strong advertisers. B.C. is a also a bit weak.

7. NEW BUSINESS 7.1 Schedule of Executive Committee Meetings It was mentioned that there should be 2 executive meetings before the Mid Term Board meeting; it was asked if August was open for board members. MOTION Tony Caterina Moved that a August date be set at the Call of the Chair for the next Executive meeting Richard Coleman seconded. Carried. MOTION 7.2 Directors Contact Information was distributed at the board Table.

8. ADJOURNMENT Clint McCullough Adjourned meeting at 2:30 p.m. Tony Caterina seconded. Carried MOTION

Minutes recorded by Connie Barnett-Brown

Signed:

Clint McCullough, President

Executive Meeting # 308 Page 6 Document: {FILENAME /p} Meeting Notes EXECUTIVE COMMITTEE MEETINGS #20101029 Friday October 29, 2010

Executive Board Members Present Clint McCullough, President Elect Ron Hayter, Membership, Chair

Teleconference Tony Caterina, VP Alberta

Regrets Lorne Benson, BC Vice President Lorne Harvey Clark, BC Vice President Linda Osinchuk, Resolution Chair Wayne Hollier, President Elect Alan Cayford, Past President Vic Bidzinski, Governance Chair Bev Dubois, SK Vice President Miles Latimer, HDC Chair Duane LaCoste VP Manitoba Richard Coleman, Director Ken Fiske, Marketing Jack Wright, Staff Relations Chair

Staff Present Don Grimble, Managing Director John Wojcicki

1. CALL TO ORDER ACTION Chair Clint McCullough called the meeting to order at 1:00 p.m. No quorum was present and as such an official meeting was not held; general discussion took place on Agenda items as information only.

2. ADOPTION OF AGENDA (no quorum)

3. INTRODUCTION Richard Barham was introduced as the new accounts person brought on board from Activation Analysis to oversee the Trans Canada Yellowhead accounts. Richard then went on to explain that an agreement has been reached between the two companies for book keeping and other services. Various amendments have been made and reflects on several items such as the conference, board meals, GST. He went on as saying that the chequing account is at $48,000.00 with a no early withdrawal term deposit of about $10.000.00. His recommendations are to change account receivables, as they have been booked only when money arrives. The GST area is still having items worked out. Capital fund is a negative and should be folded into the general revenue, and board members will have to make a motion to do so. Conference revenue is a hodge podge and needs work. No support staff as of April 1 of this year, so the projection of expenses for the next three months is good.

4. FINANCIAL STATUS It was asked if Richard would be attending the midterm meeting and Don Grimble agreed that it would be a good idea for Richard to attend to talk with board members and to make motions as mentioned and to clear up any questions or comments the board might have. Ron Hayter asked if there is flexibility in the budget for the rest of the year. It was said that it is a different scenario this year and it will be a break-even year-end. Don Grimble’s ideas of preparing a budget will comfort next year. Projections for next year will be good, as some items will be removed by the start of next year.

5. ADOPTION OF MINUTES (no quorum)

6. BUSINESS ARISING FROM PREVIOUS EXECUTIVE COMMITTEE MEETING 6.1 Mid Term Meeting - Logistics Tony and John have booked the Sutton Hotel for the Mid Term Meeting (Nov. 19 & 20) There has been a block of 20 hotel rooms for duration at $129.00 a night. Meeting room will be no charge due to cost of food service for the venue, just need to sign the contract. Hotel parking is $23 per day or $26 per day Valet parking and there is surface parking at a lot across from Hotel. Talked to Richard Wong and have made arrangements with senior event Planner of Hotel. Might be a good idea to let members know of Baccarat Casino for entertainment as it is in walking distance of the Hotel. Might be an idea to arrange a collective dinner on the Friday night, maybe a section of the hotel restaurant or Sorrentino’s. Will have to make other arrangement’s for a Hospitality Suite as the food and beverage’s have to go through the Hotel and can be quite expensive, maybe just have a board member’s room as the Social meeting spot. The Agenda for the venue will follow last year’s the only difference being a bigger longer finance meeting. Putting together a budget, and there will be five sessions at various times.

7. STATUS OF ASSOCIATION & OBJECTIVES 7.1 Web Site Redevelopment Strategy Meeting with Tanner Young to restructure the website, would like 3 websites with a different task each. The first would be a consumer website with consistent information on the site and structure it to be a central panel. The second website would be for the Association business and membership. Having as much information as possible and will be linked to the other, news will be only membership driven. The third website will have an Economic development idea with a creative link to all the entities along the Yellowhead Highway, and maybe link into all the RETA’s to get on board. Our role is to navigate the information, and Tanner Young knowing what we want there might be a fee to generate the final product. Central building block to an APP matter is to make a plan to connect all the parties with Google street cams all the way down the Yellowhead Highway.

7.2 BC Caucus Meeting the B.C. Caucus meeting was held September 30th at Whistler BC. The meeting agenda included presentations from BC Ministry of Transportation (update report on highway investments), Enbridge Northern Gateway Pipeline, AHRT/HST and the effect on Tourism funding, and ICBC on their Road Improvement Program. Any issues relating to the highway were to be forwarded to Lorne Benson. The Mayor of Kamloops did not attend but said he had wanted to. Enbridge was a Sponsor at this year’s venue. Tony Caterina mentioned that there should be an Alberta Caucus meeting at the AUMA Convention and also at SUMA and MUMA meetings. Venue could be booked for the Caucus meeting at City Hall since the AUMA conference is at the Shaw Conference Centre.

8. NEW BUSINESS 8.1 Wayne Hollier was defeated in this past election and has resigned as President Elect. It appears that Duane Lacoste did not run so his position may also be vacant. The Manitoba electorate was decimated. Earl Porter was very active with TCYHA, it would be good to get him to come on board, have one conference in Manitoba in 2012, could rebuild the Manitoba caucus. Now that Linda Osinchuk is now Mayor of Strathcona County she may not have the time to spend with us so her position might be vacant. Vic Bidzinski was re-elected so he can stay on board.

9. DATE OF NEXT MEETING Midterm Board of Directors – Friday Nov. 19, 2010. TCYHA web site is being browsed, had several people from the public asking to attend the Midterm Meeting Saskatchewan is having a difficult time with board members, needs more support, Randy Golden might be coming on board. Alan Cayford supports Randy to be on the Board. We are trying to get Bev Dubois to contact and appoint new directors for Saskatchewan. At the Midterm, all roles will have to be organized.

10. ADJOURNMENT The meeting was adjourned at 1:55 p.m.

Minutes EXECUTIVE COMMITTEE MEETING Friday January 28, 2011 1:00PM AAGI Boardroom

Executive Board Members Present Tony Caterina, VP Alberta Ron Hayter, Membership, Chair Richard Coleman, Director at Large Ken Fiske, Marketing Chair

Teleconference Miles Latimer, Highway Development Chair

Regrets Clint McCullough, President Bev Dubois, SK Vice President Alan Cayford, Past President Jack Wright, Staff Relations Chair Vic Bidzinski, Governance Chair Lorne Benson, BC Vice President

Vacant Positions President Elect (Vacant - Manitoba TBA) Resolutions Chair (Vacant) Manitoba Vice President (Vacant)

Staff Present Don Grimble, Managing Director John Wojcicki

1. CALL TO ORDER ACTION Chair Tony Caterina called the meeting to order at 1:00 p.m.

2. ADOPTION OF AGENDA Motion Richard Coleman moved to adopt the agenda Miles Latimer seconded the motion. CARRIED

3. ADOPTION OF MINUTES Motion 3.1 Ron Hayter moved to adopt the minutes from the September 24th Executive Meeting Minutes Ken Fiske seconded. CARRIED. 3.2 There was no Quorum for the Executive Meeting on October 29th so motion is not needed.

4. BUSINESS ARISING FROM PREVIOUS EXECUTIVE COMMITTEE MEETINGS No Business Arising items.

5. MID TERM BOARD MEETING BUSINESS ARISING CIRCULATED Minutes from November 19, 2010 Mid -Term Meeting were circulated at the table.

6. STATUS OF ASSOCIATION & OBJECTIVES 6.1 Membership Renewals to date: John Wojcicki reported that the total membership revenue to date is $159,000.00. He also mentioned that 55% of the Municipal memberships have been received. The newest member Sun Peaks has sent in their membership. A current membership list will be appended to the next agenda. Phone calls may be needed to follow up with some members. Corporate memberships might need to be reminded of membership. Prince Rupert Grain is not renewing their Silver membership; not sure if price is a factor. They will be contacted. No response to date from Stantec; Ken Fiske to call and try to establish a contact with them.

Don Grimble suggested billing all Corporate members a flat fee of $125.00. Potential GOLD and SILVER members would be approached directly for membership that would include incentives like having meetings with Ministers or such. Tony Caterina mentioned that transportation is important and a key factor of the Yellowhead Association. It would be a good idea to look across all provinces to draw memberships from this area. Parks Canada is a “LARGE ASK” as there are five National Parks along the route. Don Grimble mentioned that the Feb. 25th meeting would be a good time to identify who to approach for the larger memberships.

6.2 Marketing Guide & Websites: Have met with Tanner Young about the websites. They are revamping the consumer website and re-doing the association website. The third web-site, promoting economic development will be developed after the AGM. Expectations are to have the first two web sites up and running by the AGM. There have been 270,000 views on the web-site to date which makes it attractive for advertisers looking to come on board. In the meantime information on the AGM, office address etc will be updated. With the new format resources will be need to continuously add content. A live demo of the websites will be available for the AGM to attract attention and to teach members on their use. 6.3 Association Annual Reports and Registration: We are registered in Alberta and cross-registered in the other provinces. Alberta is current and we are updating other provincial registrations. We also have a registered office in other provinces. Research showed that the current form of provincial registration is more effective and less cumbersome than a national registration. The amendment to bylaws passed at the 2010 AGM was rejected by the Province of Alberta because the word “audit” had to appear. 6.4 Office Operations: Don Grimble reported that they are experimenting with SKYPE to talk with anyone across the four provinces. The computer equipment needs to be upgraded; we are looking at replacing 2 personal computers at costs of about $4000.00 including software which has been allocated in the budget. A report on the recommendations for upgrading will be prepared for the February meeting.

7. NEW BUSINESS 7.1 Manitoba Status report: All individuals who were Directors from Manitoba either did not run or were not re-elected in the recent Manitoba elections. A former Director, Earl Porter, from Portage La Prairie was elected (Mayor) and has been contacted and another elected member representative, Merv Starzyk, from Shoal Lake was approached. A trip to Manitoba is needed to meet with the Manitoba Caucus to nominate new Directors and plan for the 2012 Conference (scheduled for Manitoba). A Manitoba member is also scheduled to serve as President for 2012-2013. Earl would be the best choice for 2011/12 Vice-President for Manitoba. Four persons in total are needed as Directors. Tony Caterina voiced that adjustments need to be made if this is to happen. Representative is needed at the AGM and Earl would be a great choice with 8 – 11 years of experience. Ron Hayter thought it is crucial to have someone with experience from Manitoba for Membership and for President. Don Grimble and John Wojcicki will make to calls to the persons of interest. 7.2 Highway Development – current requests for action: Circulated Two letters have come forth which were circulated at the table. One has identified one new problem – highway access – and one has asked for support for twinning in Saskatchewan. Everyone is having problems getting access to their communities. Strategy should be to approach Alberta Transportation to discuss interim design solutions to improve safety. Solutions such as Grade separations are too expensive for every intersection. It was suggested the Association write to the Deputy Minister to start a discussion on design solutions. Secondly, municipal members would be encouraged to write the Minister to support any solutions that were developed. AGM is a key component to have physical contact with the Ministers of Transportation. Personal communication is key to show interest instead of the black and white of the computer age. Compassion is not shown very well through an email. 7.3 Conference 2011: The Date for the 2011 Conference has been set for April 28 – 30; Venue to be announced at later date. As Edmonton is the host city, Tony Caterina will be the main contact in conjunction with Bob Boutilier of the City’s Transportation Dept. All the “asks” will be put through Tony. Ken Fiske has met with Tony about logistics. The AGM has to be elevated to catch the attention of government and to show the importance of Highway 16 as a primary access to the Pacific gateway to Asia. Conference Framework is in place; Theme will be related to inland terminals and the role of the highway. The Mayor and Council will be invited to attend as well as City General Managers. Presence of the Province and the Federal Government will be crucial. Media coverage has been good in the past but high profile names will improve it. We should get speakers to pay attention to the concept of the Asia Pacific Gateway instead of relying on the USA. Also Alberta’s industrial heartland is all about the Yellowhead Highway. We should get them on board. TOTAL is another potential as they are set up here logistically to get to the coast. A Conference Status Report will be available for the next meeting.

8. DATE OF NEXT MEETING First Quarter Board of Directors Date set for February 25, 2011; Venue to be announced.

9. ADJOURNMENT MOTION Richard Coleman moved to adjourn the meeting at 2:50 p.m. CARRIED

Minutes EXECUTIVE COMMITEE MEETING Friday March 25, 2011

Board Members Present Clint McCullough, President Vic Bidzinski, Governance Chair (AB Director) Ron Hayter, Membership, Chair Jack Wright , Staff Relations Chair Ken Fiske, Marketing

SKYPE Merv Starzyk, Manitoba Vice President

Teleconference Alan Cayford, Past President Bev Dubois, Sask. Vice President Miles Latimer, Hwy, Development Chair Lorne Benson, BC Vice President

Regrets Richard Coleman, Director at Large Tony Caterina, VP Alberta

Staff Present Don Grimble, Managing Director Jon Wojcicki

1. CALL TO ORDER ACTION President Clint McCullough called the meeting to order at 1:05 p.m.

2. ADOPTION OF AGENDA Moved/Seconded::Wright/Dubois that the Agenda be adopted MOTION as circulated. CARRIED

3. ADOPTION OF MINUTES 3.1 Moved/Seconded::Dubois/Bidzinski that the Minutes from the MOTION Feb. 25th Board meeting be approved as circulated. CARRIED.

4. BUSINESS ARISING FROM FEB. 25TH. BOARD MEETING 4.1 Manitoba Caucus Meeting – Don Grimble reported that Merv Starzyk organized a meeting for 25 people in Shoal Lake Manitoba. He and John Wojcicki attended. At that meeting the MB Caucus elected 3 of the four Directors (the fourth being Ken Charney). The three new Directors are Merv Starzyk (Shoal Lake), Ray Orr (Minnedosa) Bud Sigurdson (Gladstone). Since that meeting Ken Charney has resigned his position; the three Directors secured a replacement, Brent Burton from Binscarth. The Manitoba Directors elected Merv Starzyk as their Vice President. Merv will be sending out an issues wish list to member and non-member communities. Don Grimble reported that they met with the CAO of Portage La Prairie. Portage is still reviewing their membership position with the TYCHA. An information package was left for the Mayor and Council. Mayor Earl Porter is supportive but here are a number of new Council members who still need to familiarize themselves with the TCYHA. Bev will contact Earl on this subject. The Billboard at the intersection of Highways 1 and 16 is still in need of repair. Don and John met with Wayne Hollier to get some background to assist the MB Cauces in their plan of action for the billboard. Merv has said he has been in touch with a man who has checked out the sign and can design a new one and will give a quote. The Manitoba Directors requested a one year leave from the usual rotation of presidency as well as conference hosting due to their newness to the TCYHA. Clint mentioned that he has the support from his Council should he be asked to serve an extra year. Al Cayford indicated that he would ask if the conference be held in Lloydminster. This would also alter the normal rotation of the Presidency and conferences. The merit of having President terms coincide with the conference was discussed. The question of changing conference rotation was also discussed. The benefits of the President and AGM hailing from the province of the President of the Association were discussed. President Clint has asked for a telephone conference call on Action Friday at noon (Alberta time) to determine the conference location for 2012 AGM and the 2011-2012 Presidency.

Moved/Seconded:: Bidzinski/Wright that a decision be made MOTION by phone conference regarding the 2012 Conference. CARRIED. 4.2 B.C. Membership. Don Grimble reported that he has spoken with Loranne about the possibility of amalgamating municipal memberships within Regional District’s. Loranned suggested this would not be well received and recommended the membership structure in B.C. remain as is.

5. AGM / ANNUAL CONFERENCE 5.1 Ken Fiske reported that the Mayfield Hotel and Conference Centre had been chosen for the Conference venue. The program will have two panel sessions; the theme for the Conference is “Ports to Prosperity”. The Ports panel will include, Prince Rupert, Prince George, Edmonton and Winnipeg. The other panel would consist of Provincial designates. Invitations for speakers have been made informally to Premiere Ed Stelmach, Luc Ouellette, and a CN presentation on corridor transportation. Enbridge and Parks Canada are the other possible presenters. The “Hold the Date” postcards will sent out very soon. Tanner Young has also committed to have the web site up and operational for sampling at the April 29th AGM. Jack Wright and Don Grimble will be in charge of the awards portion of the conference. 5.2 Don Grimble said that the members will be able given opportunity to send in which will be provided to Caucus meetings on Friday. 5.2.2 Richard Barham of Activation Analysis presented the Reviewed Financial Statements as at year-ended 31 December 2010. The Review was performed by Dorwood and Company. They had provided a clean report. This was the first year a Review had been performed. In previous years as Audit had been performed. Significant issues are as follows: • There is a Term Deposit of $50,000 in the Membership Contingency Fund. • Accounts Payable is composed primarily of accrued Review fee of $5,000 • GST has now been sorted out and the return for 2009 submitted in early 2011. The 2010 return will be submitted shortly. The GST situation is up to date to the end of 2010. • There was a small deficit on the year. This could be attributed to moving expenses and the payment on notice to staff let go in 2010. • Consulting fees are primarily to Don Grimble and John Wojcicki.

• Conference revenue and expense are short of documentary support, especially on the revenue side. This will be improved upon in 2011. • There are now no employees. • Travel includes $3,261 relating directly to Travel. The remainder of Travel is for Facility Costs. • Review fees are down from 2009 – due to savings on not doing an Audit. • Line allocations on the Revenue and Expenses are similar to but not the same as for the quarterly financials. It is our aim to bring the line descriptions of the Annual financials into line with those of the Quarterly financials in 2011.

Moved/Seconded::Wright/Hayter that the Financial Statements be accepted as presented with a recommendation for approval MOTION to the AGM. CARRIED.

6. STATUS OF ASSOCIATION & OBJECTIVES 6.1 Membership Renewals to date John Wojcicki reported that 96% of the memberships are in. To date have received $189,000 out of a projected $196,000. After financial review is concluded, reminders will be sent out. 6.2 Don Grimble reported that the Travel Guide is 90% complete. There are advertising gaps. Manitoba has been difficult. A large section featuring Parks Canada, who have been asked to buy into the guide, but the Federal Govt. will not make a decision until April 8th which is too late. A decision was made to write the articles and include Parks Canada. The product in the end will be very good. Some people have not advertised and will contact to find out why. However the Guide is supporting itself.

7 NEW BUSINESS 7.1 Bev Dubois reported that Saskatchewan will not be spending money on repairs or improvements on Highway 16. Most of the budget money will be spent on Highway11. Alan Cayford also mentioned that there is a great need for repairs in the Lloydminster region as the roads have deteriorated significantly.

8 DATE OF NEXT MEETING 8.1 Short telephone Conference April 1st - Noon Alberta time

8.2 Full Board Meeting (Outgoing) – April 8.3 AGM – April 30, 2011 8.4 Full Board (Incoming) – April 30, 2011 8.5 Executive – June 10, 2011

9 ADJOURNMENT ACTION President Clint McCullough adjourned the meeting at 2:20p.m. Bev Dubois moved the adjournment Don Grimble seconded Carried

Minutes EXECUTIVE COMMITEE MEETING Friday April 1, 2011 (by teleconference)

BOARD MEMBERS PRESENT Alan Cayford, Past President Merv Staryk, Manitoba Vice President Bev Dubois, Sask. Vice President Vic Bidzinski, Governance Chair (AB Director) Jack Wright, Staff Relations

STAFF PRESENT Don Grimble John Wojcicki

1. CALL TO ORDER ACTION Don Grimble called the meeting to order at 12:08 p.m.

2. SELECTION OF PRESIDENT-ELECT FOR THE BALANCE OF THE 2010-2011 TERM TO SERVE AS PRESIDENT IN THE 2011-2012 TERM Don Grimble reported that there are two factors involved in this decision, one being the cycle for the rotation of the yearly conference, and two the opportunity for the Vice President and President to participate in the organization of the yearly conference.

The Manitoba Caucus, due to it being a new group, has asked if they could be taken out of the Presidency rotation for one year.

There are two options to fill the position of President for the 2011/2012 year: One would be to have current President Clint McCullough serve one more year (Clint has support from his community to do so if requested and he would be willing to serve another year if required) and the Second would be to select someone from Saskatchewan which could facilitate the planning of the Conference.

The benefits of adjusting the rotation of the President to coincide with the hosting Province of the Conference were discussed.

Should Clint McCullough stay on for one more term as President the regular rotation would then resume the following year. Manitoba would provide a President-Elect for the 2011/2012 term to serve as President for the 2012/2013 term.

Vic Bidzinski moved to keep the President Clint McCullough MOTION on for one more term. Jack Wright Seconded. CARRIED.

3. SELECTION OF THE HOST PROVINCE / COMMUNITY FOR THE 2012 ANNUAL CONFERENCE & AGM A new city will have to be chosen for the next 2012 Conference at the request of the Manitoba Caucus; MB would be prepared, in turn, to host the 2013 Conference and AGM. Alan Cayford has offered to host in the City of Lloydminster Saskatchewan. Alan reported that the new City Manager and the Mayor were excited at the prospect of being the host city. Bev Dubois reported that Saskatoon is fine with the process, and she and Alan have discussed it together in terms of organizing.

Merv Starzyk moved to have the 2012 Conference held in the MOTION City of Lloydminster Saskatchewan. Bev Dubois seconded. CARRIED.

4. ADJOURNMENT ACTION Don Grimble thanked every one for participating and adjourned the meeting at 12:20 p.m.

Minutes recorded by Connie Barnett-Brown Signed: REPORT OF THE MANAGING DIRECTOR ANNUAL MEETING 2011 ORGANIZING FOR CHANGE INTRODUCTION The Trans Canada Yellowhead Highway Association has been operating for 65 years. Over that period it has adapted and changed to meet the challenges of the day. In the last two years the Association has had to find new ways to operate to make more effective use of its resources and to take advantage of new technologies. Over the years the Association attracted memberships from over 90% of the municipalities along the TCYH. As a result the opportunity to grow the Association revenues from adding membership was limited. As well some larger municipalities decided not to continue as members. In most cases these communities were also located on Trans Canada Highway #1. Given that the revenues would be limited, a new model of operation was needed. Sometimes making a change in operation can also create opportunities.

THE OPERATING MODEL

Office Space and Support The Association has historically operated as a standalone office with one senior manager or executive director and anywhere from two to four staff. Maintaining a standalone office meant carrying the costs of a full office and having an onsite staff during business hours all year long. A decision was made by the Board to find an alternative. Since the lease for the office space that the Association occupied expired in the summer of 2010, it was an opportune time to make a change. The Association found an opportunity to enter into a lease with another party where many services such as reception, boardroom and meeting space, telephone and internet, etc could be shared. For a fixed monthly rent the Association was able to secure its office space needs, administrative staff support, and accounting services at a considerable saving. One consequence was that the Association no longer needed to employ its own administrative staff and therefore the one staff member was released.

Management and Services The Association also changed its management model. The Association no longer employs any staff. All operations are carried out by contract based on hourly rates. This permits the Association to make more effective use of its resources and to have flexibility. To provide management direction, the Association has initiated the position of “managing director” on a trial basis. The concept of the “managing director” position in the long run is to create a director position that will be responsible for direction and strategic planning. This position is not intended to be full time but to direct the work of others. The managing director is also compensated for their time and effort. The current compensation is based on an hourly fee. In the future other alternative structures could be adopted. A various times in the history of the Association members of the Board have stepped in on an interim basis to provide direction until a management change could be effected. It has become more difficult today to find people with the skills and interest to take on the job of executive director, therefore some alternative structure was needed. The Association also currently retains one contract person to take care of day to day administrative needs, membership support and marketing support. As resources allow the Association will also need to find a contract person to focus on the content side of the Association’s activities. This would include creating material for the website, doing research, and preparing reports on initiatives of the Association.

Creating an E–Office Technology is fundamentally changing the way people communicate. Information is now based on a variety of electric platforms. Technology has reduced distance by making interactive meetings over the internet possible at low costs. The Trans Canada Yellowhead Highway spans over 3270 km over the it’s full length from Masset on the Queen Charlottes to Winnipeg. Communicating with such a widely dispersed group is both a challenge and a cost. The use of technology however can bring our members closer together at a lower cost. While our face to face meetings at the Annual Meeting and full Board meetings are valuable and essential, technology permits more of our members to become involved at little expense. ACTIVITIES

Advocacy Enhancing the physical product, the highway infrastructure, and promoting the use of the highway remain the primary objectives of the Association. The physical improvement of the Trans Canada Yellowhead Highway is a continuous process because there transportation investment always needs to compete with other public priorities. As well the Trans Canada Yellowhead Highway also needs to compete for investment with other transportation projects. Even though the Yellowhead is the best route across for access to tidewater, this is not the only factor in making investments. However progress in improving the Yellowhead is being made and the Association and our membership continue to press for investment. One of the more pressing issues facing users of the Yellowhead especially in areas that are twinned is creating safer access points to the highway. In many cases the cost of grade separations are prohibitive and therefore the provincial governments cannot make such investments until far in the future when traffic volumes are significantly higher. The Association has taken an initiative to discuss with Alberta Transportation as a start the investigation of alternative design solutions as a short run solution prior to long term grade separations. These discussions are intended to be exploratory to find solutions.

Membership The past year presented an unusual circumstance for the Association. As a result of retirements and municipal elections in the Province of Manitoba, all four directors were not in a position to complete their terms of office with the Association. This was not only significant because we lost people who had been active and dedicated to the Association for many years, but also we lost our President-elect and the experience to organize the 2012 conference that was to be held in Manitoba. We were very fortunate that the new Municipality of Shoal Lake stepped forward to help us reconstitute the Manitoba caucus. A well-attended meeting was organized in Shoal Lake and a new slate of Directors was elected by the group to represent Manitoba. Given that none of the new directors have had previous experience with the TCYHA, it would have been a major learning curve to expect them to assume the presidency or responsibility for the conference in such a short time. To fill the gap the current President Clint McCullough offered to serve another year as president and the City of Lloydminister offered to host the 2012 Conference. This should permit the Association to have continuity in the coming year and will permit a return to our historical rotation of responsibilities in 2013.

YellowheadIT Marketing Projects

YellowheadIT Guide The YellowheadIT marketing program was also revised to meet new needs and conditions. First the format of the guide was changed from a magazine to a digest format. While the magazine format was very successful, cost factors and convenience factors suggested that a change should be made. Users of travel guides such as the YellowheadIT are looking for a product that is easily carried in their vehicles, in other tote bags, and in their pockets. Electronic devices such as smart phones, ipads, etc. are becoming more popular and products such as paper guides need to be just as convenient. The new format provides that convenience. As well the Association can achieve cost savings in printing, packaging and shipping with the digest format.

YellowheadIT Website Electronic media are becoming more popular for users and advertisers and the Association’s marketing activities are responding. The YellowheadIT website has been revamped to be more dynamic. As well we are working at creating a new website solely for the business of the Association. While the Association has always had the two websites, the business website was not well developed and did not get a lot of attention. The commitment to electronic media will impact the work of the Association. To be effective a website needs to be monitored and updated and new content added frequently. The website also needs to be promoted to attract interest which in turn improves its ranking on search engines which in turn generates more traffic. Our objective is to become the go to website for information on the Trans Canada Yellowhead Highway and its communities. The commitment to electronic media will also mean introducing social media tools to engage users who want to comment on the Yellowhead. However to keep current the Association needs to have the ability to generate content and to respond to commentary sent to our website. The Association not only will need to generate content but also will need the help of the membership to generate content. The more useful and current information that we can provide the more value will be generated for all from our electronic media efforts. YellowheadIT Map Although electronic media is becoming more popular, paper product is still in demand and useful to highway users. The Yellowhead map has always been a product in demand and continues to be so. Considerable effort has been put into the Yellowhead map. The major challenge had been to find revenue sources to support its production. Because the Map includes all western provinces, it needs support from a party whose interests encompass all four western provinces. Many major businesses have been approached and attempts made to interest them in sponsoring the Map. While many have expressed interest, no sponsors have committed. For the 2011 edition of the Map a new approach has been taken. The 2011 Map features Parks Canada and the four national parks that are served by the Yellowhead. This was done not only because this year marks the 100th anniversary of Parks Canada but also will show how the Map can be used to benefit a sponsor. The project has been in discussion with Parks Canada for sometime but a decision was made to complete the Map and hopeful convince them to buy in for over run printing where they could get Maps for distribution from Parks Canada Info Centres. We have also taken a second approach and included the Map as a foldout in the YellowheadIT Guide.

FINANCES Most of the changes instituted over the past year have been necessitated by a need to reduce operating costs and get more return for the resources available. The objective has been to develop a sustainable financial model that keeps the membership revenues and operating costs in balance. Membership revenues for the past four years have averaged about $190,000. The objective for 2011 is $200,000 of which $196,000 has been collected. There are limited opportunities to generate additional revenues. The most significant opportunity would be to attract some of the major communities back as members. Our current membership fee of $.12 per capita for municipal members and $125 for corporate members seem to have reached a threshold for most and it is unlikely that membership revenues can be enhanced by increases. The marketing projects; the YellowheadIT Travel Guide, Website and Map, generate modest profits but these surpluses are reinvested in marketing activities. It is anticipated that as internet and social marketing becomes more established that the marketing projects will generate greater profits in the future. The financial reporting for the Association has also been changed both to simplify and to reduce administrative costs. The Association was operating with a financial reporting system that was too complicated for its needs and often were not useful for decision making. Also the Association was undertaking a full audit annually the costs of which were escalating because of auditing rules. The Association is now undertaking an annual review of its financial activities which is more appropriate for the nature of its transactions. This reduces administrative costs but does not compromise the due diligence of reporting to the membership. The Association is fortunate to have a very stable base of current members. Over the past two years considerable effort has been secure their support. The administrative costs of the Association have been optimized and a solid base created for the future. The marketing projects are also self sustaining. The Association now has resources to focus on added value activities. However the challenge for the Association is to find new resources to expand those activities.