INSIDE THE PUBLIC RELATIONS AND COMMUNICATIONS INDUSTRY IN NIGERIA NIGERIA PR REPORT 2020 Kano Inside the Public Relations and Communications Industry in Nigeria Abuja Lagos PUBLISHED BY IN PARTNERSHIP WITH PUBLISHED BY IN PARTNERSHIP WITH Port-Harcourt Research & Intelligence 1 NIGERIA PR REPORT 2020 INSIDE THE PUBLIC RELATIONS AND COMMUNICATIONS INDUSTRY IN NIGERIA 2 3 NIGERIA PR REPORT 2020 INSIDE THE PUBLIC RELATIONS AND COMMUNICATIONS INDUSTRY IN NIGERIA ABOUT THE NIGERIA PR REPORT Cover Design Publisher Nigeria PR Report is the country’s first-ever annual report on Public Relations, dedicated ID Africa BHM 32 Community to gathering, chronicling and analyzing data on trends, perceptions, challenges and road, Off Allen prospects within the industry. Design and Avenue, Ikeja, Lagos The goal of Nigeria PR Report is to purposefully place Nigeria on the global marketing Layout
[email protected] communications map by producing annual analyses and providing valuable insights Onewildcard www.bhmng.com that can help build a world-class industry. www.nigeriaprreport.com Limited The report is prepared for the use of agency CEOs, brand managers, students, teachers, institutions, journalists, consultants, regulatory bodies and researchers. Research Compass Insights Project Coordinator Iyinoluwa Adunade 4 5 NIGERIA PR REPORT 2020 INSIDE THE PUBLIC RELATIONS AND COMMUNICATIONS INDUSTRY IN NIGERIA ABOUT BHM RESEARCH & INTELLIGENCE ABOUT PLAQAD ABOUT COMPASS Plaqad is a social network connecting brands and INSIGHTS BRI, an independent intelligence team working from Nigeria serves to gather and individuals to content creators, publishers and influencers. Compass Insights is a boutique business advisory analyze data for brands and organizations in public relations, advertising, ICT and outfit based in Nigeria, that provides accessible data- Media.