PARTICIPANTS PARTICIPANTS

WHO’S WHO IN THE ORCHESTRA PARTICIPANTS

30 #Symphony15 31 Abim Alberto Alexander

PARTICIPANTS Onasanya de Pablo P. Nielsen PARTICIPANTS FOUNDER & CEO REGIONAL DIRECTOR DIRECTOR OF RESEARCH & STRATEGY KOUNI SDSMARCEL KANTAR MEDIA AUDIENCES DISCOVERY NETWORKS NORTHERN EUROPE

Abim is the founder and CEO of Kouni SDS, a consumer insights and data- Alberto is Regional Director of Kantar Media Audiences, Alex is Director of Research and Strategy for Discovery Networks Northern led marketing solutions company in Africa and the Middle East. He is a media responsible for all the organisations measurement and targeting Europe. Among his responsibilities are regional reporting for both linear TV measurement and advertising transaction all-rounder, with a keen eye for services in Spain.. He has an MBA from ESADE Business School, channels and streaming services, editorial and content research, and TAM consumer media trends and advertising ROI. and has had a long career in different areas of market research: relationships. In this role, Alex works with a large range of brands: Discovery consumer panels, ad-hoc and media. Channel, TVNorge, Eurosport, FEM, MAX, VOX, TLC, and Dplay. With over 20 years’ experience spanning several regions, Abim was most recently Head of MBC Group’s Research and Insights Unit, with Prior to this, Alex was Country Manager Norway and Nordic Research responsibility for market, media, and revenue-support research, as well as Director at Discovery Networks International, championing the first consumer data strategy development. launch of the TLC network outside the US in 2010. TLC Norge became a success, surpassing the 1% share threshold within six months in Norway. Prior to MBC Group, Abim was European Media Director at DDS Europe (now known as Mediaocean), responsible for the strategic development of global Alex has also been Research Director at TechEdge, pioneering new agency cross-media research, planning and media transactions systems. commercial and programme analyses using TAM data across the world.

Before DDS, Abim was Head of Client & Analytic Services at AGB Nielsen, UK, His career in market research started at DR, the public service TV station with responsibility for data quality and daily delivery of TV audience ratings in in Denmark, where he was involved in the re-launch of DR 1 and the launch the UK, following a number of years as the Audience Analyst at BSkyB, UK. of DR 2.

@abimonasanya

Watch a match at Maracana Stadium Run along Copacabana Beach Be on the cutting edge of what’s happening with measurement What’s on your to do list of media usage. Walk with bare feet in the sand on Copacabana while you’re in Rio? Beach while having the tunes of Antonio Carlos Jobim at the forefront of my mind. 32 #Symphony15 #Symphony15 33 Alexandr Allister Almir Alvaro

PARTICIPANTS Yemelyanov Nixon Lima Pazmino PARTICIPANTS ITRAM DIRECTOR CHIEF OPERATING OFFICER MARKETING INTELLIGENCE MANAGER COMMERCIAL VICE PRESIDENT TNS KANTAR MEDIA AUDIENCES SBT RTS

Alexandr has worked as iTRAM Director at TNS Central Asia Allister was appointed COO of Kantar Media Audiences in June 2011, With over 25 years of experience, Almir is currently the Alvaro has held key positions in management, operations, logistics, since 2010 and is responsible for TV, radio and internet audience having previously held the position of CFO for the same business. He joined Marketing Intelligence Manager of SBT. customer services, product development and business strategy in the measurement services. He manages the audience measurement the senior team of Kantar Media Audiences, then TNS Media Research, tourism, education, direct sales and television sectors, working mainly team which operates in 22 cities in Kazakhstan. in 2004 with more than 15 years’ experience in financial operations and With extensive experience in credit and finance segment, over the last 20 years in television marketing and sales. management in the media sector. his specialties are Consumer Business Expert, CRM, Business After graduating as a system engineer from Kazakh National Intelligence, Marketing Analytics, Customer Insight and Risk He is a member and the current president of the Technical Committee for State University, Alexandr joined TNS Central Asia in 1997 as an Prior to joining TNS, Allister held financial management positions with Management Cycle. IBOPE Time Audiences. IT manager and went on to become Head of the IT Department, Johnston Press plc, Allied Domecq plc and Reuters plc. accountable for the company’s IT infrastructure and the The executive has worked at big companies like HSBC, Alvaro has a master’s degree in business administration from the technical part of the audience measurement and AdEx services. He is a graduate of York University and Strathclyde Business School, and a BNP Paribas Group, AIG, Citibank and Credicard. Tecnológico de Monterrey with a specialism in international business. member of the Institute of Chartered Accountants of Scotland.

Visit Christ the Redeemer and Corcovado, Visit Christ the Redeemer Visit the beaches Also enjoy a nice dinner with meat and Fejoada The Museum of Modern Art (Museu de Arte Moderna) and Barra da Tijuca

34 #Symphony15 #Symphony15 35 Antonio Americo Andy Anton Ricardo Alves

PARTICIPANTS Martins Brown Buravlyov Ferreira PARTICIPANTS GENERAL DIRECTOR GLOBAL CEO & CHAIRMAN DIRECTOR INFORMATION MARKETING DIRECTOR EMPRESA BRAZIL DE COMUNICAÇÃO (EBC) KANTAR MEDIA DAS MARKETING LLP GLOBO

Américo has a master’s degree in international journalism and in Andy joined the marketing department of Anglia Television in 1986, and in Anton is the founder and shareholder of the DASM Holding, the Antonio has been Director of Marketing Information for Globo political theory. 1989 was hired by BMRB as a Client Service Executive in the Target Group largest communications holding in the Central Asian countries TV since March 2014. Index division. In 1997 he joined the Board of BMRB, taking on responsibility of Kazakhstan, Uzbekistan, Mongolia, Azerbaijan, Tajikistan, He was National Superintendent of Journalism and Sports at He was previously Executive Director of Business Audience Latin for the management of the TGI during its expansion internationally, Kyrgyzstan, Turkmenistan and the Caucasus. Comprising 10 RedeTV!, Executive Editor at BBC World Service in London and America for IBOPE Media from August 1985 to May 2012. including the development of TGI in Western Europe and Latin America. advertising agencies, with headquarters in Almaty, Kazakhstan, Brazil BBC Director. the DASM group covers 25% of the region’s advertising media Andy was a founder director of KMR Group, taking on responsibility for TGI market and is placed first in a ranking of the largest media He also served as Assistant Editor and Reporter at Folha de São and software globally, before assuming the role of CEO of KMR in 2001. Paulo newspaper and as Coordinator of the Political Sector at groups in Kazakhstan. It is the official and licensed partner of the Jornal do Brazil newspaper. Following the acquisition of TNS, Andy became Chairman of the newly- international WPP and GroupM networks. created Kantar Media. He became Chief Executive Officer of Kantar Media in Anton began his career at communications company NTK in Américo is currently General Director at EBC – Brazil Public October 2013 and sits on the Kantar Operating Board, Kantar Digital Board 1998 after graduating in economics. He founded DASM in 1999. Communication Enterprise. and the WPP Digital Advisory Group.

@andyjamesbrown

Work Lagoa Neighbourhood Visit friends Maracana Stadium Tijuca National Park Lapa Neighbourhood 36 #Symphony15 #Symphony15 37 38 PARTICIPANTS Unfortunately, WORK Unfortunately, under his direct responsibility. now sectors business all with Officer, Operating Chief appointed also year last was Antonio company, the for process repositioning ambitious an starting with tasked and Officer, Marketing Chief IBOPE’s Appointed measurement across Latin America. development for the past decade, and has established PayTV audience business on focusing years, 15 for Media IBOPE at worked has Antonio IBOPE A MEDIA, KANTAR MEDIA COMPANY OFFICER OPERATING CHIEF @antoniowand #Symphony15 Wanderley Antonio

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. Lazy walks onaRioBeach Lazy walks Management Program at Wharton School, US. Bharat has an MBA from Rajasthan, and completed the Advanced effectively. execution and strategies growth and digital media sectors and helping media businesses formulate their Limited. Their core business will entail building video brands in broadcast companies, RanCorp Media Private Limited and Asteriskos Media Private Bharat turned entrepreneur in December 2014 and founded two Zindagi. and &Pictures Anmol, Zee Cinema, Bangla Zee as well as markets, international in Living Veria and Variasi Zee Russia, Zee Aflam, Zee domestic business and content management. He successfully launched in advertising revenues, corporate strategy, international business, roles leadership various in worked Bharat ZEEL, at 17 his years During at Bharat, the founder of Rancorp Media Private Limited, previously worked PRIVATE MEDIA RANCORP LIMITED FOUNDER @bharatranga1 Times of India

, Usha International, and Zee Entertainment Limited (ZEEL). Ranga Bharat #Symphony15 39 PARTICIPANTS Brenda Carlos Christian Christopher

PARTICIPANTS Wortley Sanchez Brent O’Hearn PARTICIPANTS DIRECTOR – STRATEGY & RESEARCH GLOBAL SOCIAL TV DIRECTOR SENIOR VICE PRESIDENT, GENERAL MANAGER DSTV MEDIA SALES KANTAR MEDIA GLOBAL RESEARCH & AUDIENCE STRATEGY EMMC FOX INTERNATIONAL CHANNELS Brenda is a media specialist with more than 20 years’ experience Carlos founded The Data Republic in 2011 with three other partners – a As General Manager of Emirates Media Measurement Company, in the media world. She started off her career on the agency start-up that works by analysing social data gathered from social networks, Christian is Global Head of Research and Audience Strategy Christopher is responsible for running the UAE’s television ratings service, side of the business, in media planning, heading up JWT’s with the aim of applying this huge new source of information on consumer at FOX International Channels (FIC). FIC is 21st Century FOX’s tview, on behalf of industry stakeholders. media department for five years and being instrumental in behaviour to generate a new market research methodology. international multi-media business – it develops, produces and Christopher has been in the UAE since October 2007, initially as a senior the formation of MindShare South Africa. She served as Joint distributes 300+ wholly-and majority-owned entertainment, In May 2012, The Data Republic launched Tuitele, which has offered the consultant for DMA Media, providing advice and project direction for the Managing Director of MindShare in its first year of operation. sports, lifestyle, factual and movie channels in 45 languages Spanish TV networks and advertisers a new way to analyse TV audiences, as set-up of twofour54, the Abu Dhabi media zone. across Latin America, Europe, Asia and Africa. Brenda served on the SAARF board for nine years, representing well as to plan and measure advertising effectiveness. In 2010, Christopher joined Abu Dhabi Media Company to manage the launch agency interests, and served two terms chairing the Advertising Prior to FOX, Christian held research, marketing & strategy roles In April 2014, The Data Republic was acquired by Kantar, with Carlos of the English Premier League and the roll-out of a new Pay TV platform. Media Forum. at BBC Worldwide, brand consultancy Dragon Rouge, mobile appointed to form the newly created, global Social TV unit of Kantar Media. operator O2 and The Walt Disney Company where he helped She joined DStv Media Sales, the advertising sales house of Prior to Abu Dhabi, Christopher was Commercial Director for ITN’s archive launch Disney Channel Latin America and Brazil. MultiChoice, to head up the research and strategy division. She Carlos graduated in economics from Universitat Pompeu Fabra, and has division and held various management and production roles for Associated developed his professional career in the fields of market research and Press Television in London and New York. He has worked for Sky News and has headed up the roll-out of DStv-i (Return Path Panel) since Christian has an MBA from WBS in the UK and CEIBS in China. its inception in 2010 – the panel now has over 8 000 members in entrepreneurship, both in the public and private sectors. Reuters in London and the Australian Broadcasting Corporation. South Africa, Kenya, Nigeria, Angola and Zambia. @casago_ Christopher has a master’s degree in project management from Liverpool Brenda is also a director of the Hearts of Hope charity, which University, and when not in Dubai is based in London. He is married with provides a platform of family-based care for vulnerable children three children, two cats, one dog and five bicycles. affected and/or infected by HIV/AIDS. @tviewuae @Brenda_Wortley

Running on the beach and to watch See the girl from Ipanema See old friends Get a tattoo a soccer match

40 #Symphony15 #Symphony15 41 Cifre CK Claes Clare

PARTICIPANTS Tamburrino Guntur Bostrom O’Neil PARTICIPANTS COMMERCIAL MANAGEMENT MANAGER MANAGING DIRECTOR ACCOUNT DIRECTOR CEO TVN – TELEVISION NACIONAL DE CHILE KANTAR MEDIA TNS SIFO THE BROADCAST RESEARCH COUNCIL OF SOUTH AFRICA Cifre qualified with distinction as an industrial engineer at the CK is the Managing Director of Kantar Media UAE, responsible for the UAE Claes is currently Account Director for radio audience University of Chile in 1991 and has over 26 years of experience in TAM service. measurement at TNS SIFO in Sweden. Clare has been in the media, marketing and advertising industry for the advertising media data analysis efficiency. past 34 years, and in March 2015 was appointed interim CEO of the newly He was previously an advertising and media professional with DDB Claes previously worked for seven years as IT Director for formed Broadcast Research Council of South Africa. He is currently Commercial Management Manager at National in the UAE for over 12 years, providing communication strategy and TNS Sweden. He has also worked in market research software Television of Chile (1997-present), where he is responsible for the implementation for large regional advertisers in the GCC. Prior to that, development (10 years), media market research (two years) and Prior to this, Clare worked as a consultant with the South African Television analysis and monitoring of the main variables of efficiency, media he handled national media campaigns for a leading brand in India. He has advertising sales (six years). Broadcasters on the revival of TAM and the creation of the Broadcast investment and market intelligence and pricing programmes. a track record of managing and implementing integrated communication Research Council of South Africa – the new JIC set up to commission and strategy programmes and projects efficiently in the GCC. Claes is passionate about cooking and eating, and interested in co-ordinate all broadcast (radio and television) currency research. Previously, Cifre was Director of Media at BBDO (1995-1997) and technology and development. prior to that Head of Commercial Management at newspaper In his current role, CK’s primary responsibility is implementing and She has previously served on the SAARF (South African Audience Research company El Mercurio SAP (1991-1995). maintaining a world-class PeopleMeter-based TAM service in the UAE. Foundation) board as chairperson and NAB representative, and in 2010 was appointed a non-executive director of the South African Broadcasting CK is a postgraduate in business administration, and has a rich and varied Corporation by the South African president. Clare has also served as professional experience in the media and advertising industry in the GCC. Chairperson of the Public Commercial Services Sub-Committee, while also giving oversight to the Commercial Enterprises Division (Advertising Sales). @ckguntur Claire was nominated as one of the top five women in media at the MTN Women in Media Awards in 2005.

Jogging on the beach, Take some spectacular photographs and visit Exploring the local food I want to experience the foods and culture of RIO; Buy souvenirs the Amazon rainforest! the Copacabana beach and the general atmosphere

42 #Symphony15 #Symphony15 43 Costin Daria David Denis

PARTICIPANTS Juncu Pugacheva Phillips Alkhovskiy PARTICIPANTS MANAGING DIRECTOR HEAD OF RESEARCH PRESIDENT & COO DIRECTOR OF THE DEPARTMENT ARMA PROFMEDIA NLOGIC OF RESEARCH & ANALYTICS 31 CHANNEL Costin has worked with the Romanian Association for Audience Daria joined TNS Russia in 2007, and since 2012 has been Research Director David is President and COO of NLogic (formerly BBM Analytics), Measurement (ARMA) since 2003. He was involved in selecting of ProfMedia (national channels TV-3, 2x2 and Friday TV). having joined the company for its launch in August 2006. Denis graduated from the Kazakh National Technical University in 2009 the sole TAM provider for the Romanian market in 2003, 2006, NLogic is privileged to work with Canada’s largest broadcasters and awarded a diploma as a system engineer. He began his career at TNS 2010 and 2014. and advertising agencies, helping them make sense of their in the position of Client Service Assistant and was promoted to Manager audiences and programming through software and data. of TNS Client Services. He also worked together with auditors from all over Europe in order to audit the Romanian TAM service from 2004 to 2015. He David began his career selling classified ad space to car dealers In 2010, Denis moved to the role of Marketing Manager at sales house VI is involved in conducting ARMA’s day-to-day operations. in London, England. Luckily for all concerned, he’s not doing that Kazakhstan and was responsible for TV market assessment, consulting any more. He spent five years working in London, culminating and analytical support of TV channels. In the same year, Denis accepted @birlic in a stint running the media-owned division of TGI, Britain’s the position of Expert for the National Media Association, providing qualitative currency. After moving to Vancouver 10 years ago, quality control for TNS tele-measurements. he joined BBM Canada, before moving to Toronto to run the company then known as BBM Analytics. Remaining in his position as Expert, Denis has also held the position of General Manager Advisor at broadcasting company 31 Channel since David has a master’s degree in modern European culture, 2011. In 2014, Denis was promoted to Director of the Department of something which has never been useful since. His obsessions Research and Analytics holding responsibility for analysis of the TV include politics, history, running, music and clouds, and he is market, forecasting of classroom indicators and the development of blessed with a wonderful wife and two beautiful sons. recommendations for the TV channel’s programme service.

@davidphillips73

Eat some local food Sunset swimming Everything! To visit Christ, Beach, City Centre and Jungles

44 #Symphony15 #Symphony15 45 Denis Dennis Derek Dirk

PARTICIPANTS Vinogradov Christensen Huang Otto PARTICIPANTS HEAD OF DEPARTMENT HEAD OF RESEARCH HEAD OF BUSINESS SCIENCES DIRECTOR OF AUDIENCE & MEDIA RESEARCH VI DR CARAT CHINA SKY

Denis graduated from Moscow State University with a Dennis, 35, has a master’s degree in political science from Aarhus Derek is the Head of Business Sciences for Carat China. He is Dirk is Director of Audience and Media Research at Sky Germany. mathematics degree in 2001, and also has a PhD in Sociology. University, Denmark, and a bachelor’s degree in management from the an expert in brand strategy, communications planning, market He is responsible for programme and media research including the Technical University of Denmark. research, data analytics and modelling, marketing effectiveness, development of methods for the measurement of linear and nonlinear In 2001, he was appointed a Social Data Analyst at Vi (formerly multi-media communication and tool development. He feels TV. Dirk also chairs the advisory council of licensee channels in Germany’s Video International), the largest seller of advertising He is Head of Audience Research in The Danish Broadcasting Corporation privileged to have the work opportunity of combining logical, joint industry committee AGF. opportunities in Russia, and went on to become Head of the (DR), a department working with all aspects of electronic media, using cool-headed analysis with passionate creativity. He believes Forecasting Department, forecasting ad block ratings, in 2005. a variety of different methodological approaches – from the classical Prior to his role at Sky, Dirk held different research and ad sales positions that the most exciting aspect of his work is the application of In 2011, he became Head of the Planning Department. quantitative and qualitative studies, to ethnographical and neurological at media companies, among them SBS Broadcasting in Amsterdam, clear logic when integrating data to identify solid strategic studies of audiences. Mainstream Media and Kirch Group in Munich. In 2014, Denis became First Deputy General Director at opportunities for clients. Gazprom-Media, the second largest seller of advertising Recently Dennis has been focusing on both streamings influence on Dirk studied literature and business administration in Augsburg, Paris and Previously, Derek served as a Senior Consultant in Asia for opportunities in Russia. current and future media usage as well as the subconscious and subtle Munich and holds a PhD from Ludwig-Maximilians-University, Munich. a global brand consulting firm and successfully conducted decision-making of modern audio and video audiences. He has now returned to Vi as Head of the Planning Department. new brand launches, portfolio management and organisation The department is engaged in the analysis and forecasting of @christensen_d management projects for many leading companies that span budgets, prices, ratings and various sociological indicators of across multiple industries such as FMCG, auto, finance, dairy, TV channels and their advertising opportunities, estimating all real-estate, retailing, alcohol, luxury, etc. He also developed these parameters for several years ahead. brand valuation systems through the usage of financial modelling and market research in mainland China, Taiwan and Singapore. Denis has developed some highly effective methods of predicting TV audience behaviour; the accuracy of the forecasts helps the Derek holds a BS degree in Biology Sciences from Fudan company to sell the most effective resources for every TV channel. University as well as an MBA.

Summit visit Strolling around, Taking photos, Meetings and discussions with colleagues Learn something new Excursion across Rio de Janeiro

46 #Symphony15 #Symphony15 47 Dursun Eduardo Eitan Elena

PARTICIPANTS Guleryuz Campanella Kassif Okhlopkova PARTICIPANTS GENERAL MANAGER MARKETING DIRECTOR REGIONAL DIRECTOR & CSO HEAD OF MEDIA COMMITTEE TIAK A.S. UNILEVER KANTAR MEDIA RUSBRAND

After graduating from Marmara University Press Department Eduardo Awada Campanella has over a decade of experience on the Eitan is Regional Director and Global Chief Security Officer for Born in Moscow, Elena started her career in marketing at a Russian food in Turkey, Dursun received his master’s degree from the marketing side of the FMCG industry. He currently works as Marketing Kantar Media Audiences. In addition and for the past 17 years, distribution company before moving to Wimm-Bill-Dann, the leading cinema and TV department of the Fine Arts Faculty of Marmara Director for the personal care category at Unilever. He joined Unilever in he has operated as CEO of Kantar Media Israel. Russian dairy and juice producer, and then on to well-known European University. He has taught on radio and television administration 2005 and has held roles across a number of categories including foods, ice coffee and tea companies Paulig and Tetley. Through the years she has and management masters’ courses at various universities such cream and personal care. Before working in the research industry, Eitan worked in a gained broad experience in FMCG marketing, branding, advertising and as Galatasaray, Marmara and Yeditepe. variety of roles, ranging from SVP for marketing and sales to media communication. Before joining Unilever, Eduardo held roles at Natura, a Brazilian CEO, mainly in the FMCG industry. During this time he was He is currently working as Chairman of the Board of Professional manufacturer and marketer of personal care products. involved in the media planning process, with a special interest Since March 2011, Elena has led the Marketing and Media Committee of Union of Broadcasters (RATEM) and as General Manager at TIAK INC. in the measurement and formalisation of media research as a non-commercial business association RusBrand. Eduardo has a Bachelor in Business Administration degree from Pontifícia currency in Israel, as well as serving on the board of the Israeli Universidade Católica de São Paulo. Advertisers Association, and acting as Chairperson of the This year Elena became a grandmother. Association’s research committee.

Understand the trends Improve the knowhow and connections Sightseeing as much as possible to keep Network in mind for rest of my life Participate in one of the social activities

48 #Symphony15 #Symphony15 49 Ekaterina Eric Fabia Faheem

PARTICIPANTS Efimenko Salama Juliasz Ahamed PARTICIPANTS HEAD OF RESEARCH CEO & CHAIRMAN EXECUTIVE DIRECTOR, CEO TNT KANTAR VIDEO AUDIENCE MEASUREMENT LAPIS (MOBY GROUP) IBOPE MEDIA, A KANTAR MEDIA COMPANY Ekaterina has worked as Head of Research at TNT Network Eric is Chairman and CEO of Kantar, WPP’s data investment management Faheem has over 20 years’ experience in driving cross-cultural marketing since 2007. TNT Network is one of the leading TV channels in division. Kantar clients include FTSE and Fortune 100 companies. Kantar Fabia is Executive Director for IBOPE Media, with responsibility for solutions across Asia, Australia and the Middle East. He joined Bates 141 Russia. It has taken first place among sales audiences aged brands include Added Value, Benenson Strategy Group, IMRB, Kantar video audience measurement in Latin America. She oversees IBOPE in 2003 to manage BAT and VISA, before transitioning to BPG Advertising, 14-44 since 2012. The goal of the research department is not Health, Kantar Japan, Kantar Media, Kantar Retail, Kantar Worldpanel, Media´s TV and video measurement strategy and operations across servicing multiple clients including Dubai Shopping Festival, Dubai only to provide the company with TV data but also to take part Lightspeed GMI, Millward Brown, The Futures Company and TNS. 13 countries, as well as business development opportunities. Summer Surprises and Forever Dubai. in strategic planning. Now the department’s challenge is to manage the content distribution and monetise it. Between 1994 and 2002 Eric was a Main Board Director of WPP Group. With 20 years’ international experience in sales, business Faheem previously initiated two profitable start-ups in the marcomm He was Group Strategy Director, and also CEO of wpp.com, the Group’s development, general management and corporate management industry and has worked on wide-ranging brands. He has spearheaded vehicle for developing digital capabilities. positions, Fabia was responsible for the establishment of the online BPG’s specialist communications business BPG Public Advocacy for over measurement and metrics that have supported the industry’s eight years. More recently, he was assigned the task of transitioning BPG Preceding that, Eric was MD of The Henley Centre, Europe’s leading growth across Latin America since the early days of the internet. Bates to Agency 2.0, and his most recent game changer at BPG was 04, consumer consultancy. Earlier, he was a researcher and speechwriter to the Arab region’s first transmedia drama series on MBC4. The Labour Party Foreign Affairs Team. She has successfully run business development for the IBOPE Group, the IBOPE Nielsen Online joint venture, as well as regional Faheem has a degree in economics and an MBA in strategic management. He has a BA in politics, philosophy and economics from Trinity College, sales and communications for IBOPE Media in 14 countries. Rebooted and energised after a nine-month sabbatical, including a Oxford, and an MSc with distinction in economics, Birkbeck College, London. fascinating trip to the North Pole, Faheem is now spearheading Lapis, a Currently President of the Viewability Committee at the IAB Brazil, strategic communications enterprise within Moby Group. Eric is a non-executive director at DFID (the UK Government’s she was also founder and Vice-President of the IAB from 1999 to Department for International Development) and was previously a non- 2012, Director of Metrics at the Brazilian Chamber of eCommerce @faheemahamed executive director of The British Museum. and Director of Metrics and Statistics at ABRANET, the Brazilian Internet Services Provider Association.

To see Cristo Redentor, to have a bird’s-view Walk along the Leblon beach early in the morning Get the best out of the Summit and of the city, to swim in the ocean Watch teams play volleyball on the sandy beach get a feel of Rio as a first timer at the end of the afternoon Visit Corcovado and feel blessed 50 #Symphony15 #Symphony15 51 52 PARTICIPANTS BandNews, BandSports and Arte1. TV), (Free Bandeirantes TV for exhibition and acquisition strategy, programming for responsible is 2011. He since Brazil in Bandeirantes TV at Content and Programming of Head been has Fernando BAND PROGRAMMING OF DIRECTOR #Symphony15 Sugueno Fernando

School, Lausanne. Business IMD at Development Executive for Program the completed graduated as Computer Science Engineer (INSA Lyon), and recently Fouad Panama. and Switzerland France, Morocco, in lived has Dadi Fouad team. Leadership CMK Global P&G’s of and team, Leadership America Latin P&G of amember is He region. diverse and vast this across business P&G’s the market trends and the business dynamics consumers, to the shape, of direct voice and grow the articulating include responsibilities His region. the for function CMK the leads Fouad America, Latin CMK for Director As 2014. in America Latin joining before roles global several as well as East and Africa, Central & Eastern Europe, and Western Europe businesses, Middle across P&G, at positions CMK leadership several took and P&G, at working years 20 than more spent has He America. Latin &Gamble Procter for (CMK), Knowledge Market and Consumer Director, is Dadi Fouad LATIN AMERICA &GAMBLE PROCTER MARKET KNOWLEDGE AND CONSUMER DIRECTOR, Dadi Fouad

Maracana Stadium the andto aSamba School to Going magazines. several for articles all countries of Central America and Ecuador and has written in lectured has He School. Business INCAE from certificate from Universidad Latina in Costa Rica, and a High Management MBA an as well as Colombia, Medellín, in Bolivariana Pontifica Universidad the from communications social in adegree has He Ecuador, based in Guayaquil. Puerto Rico and is currently the General Manager of IBOPE Media Francisco has lived in Colombia, Guatemala, Costa Rica, Panamá, research knowledge. has a very solid commercial background and deep media and regional responsibilities in Central and South America and local both had has He Media. IBOPE at positions executive assuming experience of 10 years with aprofessional is Francisco IBOPE MEDIA ECUADOR GENERAL MANAGER @pacho_ch Henao Carvajal Francisco

Take care ofmyclients since 2008. Measurement Radio and TV Gallup TNS of director the been has He measurement. audience and traffic internet particular in organisation, the across projects numerous in involved been has He 1991. in Denmark in measurement television electronic first the establish to helped Frank internet panel. meter systems, the Gallup Forum access panel TV and the both of Netbehaviour development and operation the for responsibility holding Frank has been involved in TNS Gallup development for many years, GALLUP TNS DIRECTOR ASSOCIATE @frankklausen57 Klausen Frank

#Symphony15

53 PARTICIPANTS 54 PARTICIPANTS Meet people indigenous theme, Local party Beach, Sambo,Carnival, GROUP MEDIA OFFICER EXECUTIVE CHIEF which unites Mongolians who live, study and work abroad. an active member of CFO Club Mongolia and E-Station Community Association Mongolia and of Special Olympics Mongolia, as well as Syndrome Down of member board and afounding is Ganzorig private securities exchange in Ulaanbaatar. ever first the establish to government Mongolian the by Group OMX NASDAQ with jointly short-listed was which LLC MOSDAQ international relations. He has worked as Deputy CEO of product development, project management, and public and research, marketing, banking, retail of fields the in sector banking Mongolian the in working started he MBA, his obtaining After Australia. Dame, Notre of University the from MBA from the Institute of Commerce and Business, Mongolia, and an accountancy in aBBA Japan, of University International the from He has a master’s degree in electronic business management radio, publishing houses, and news portal sites. FM stations, TV manages which Group Media of CEO is Ganzorig @ganzorigv #Symphony15

Vanchig Ganzorig

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McBride Gary To explore andsightTo explore see 1998. in Faculty Administrative Business EESM from graduated He (1998-2000). Group Cartu and (2000-2003) Sante (2003-2004), Ericsson Maccan (2004-2005), Tbilisi Dinamo (2005), Bank Standard for worked previously has He TV. Imedi of Director General is George IMEDI TV GENERAL DIRECTOR Bakhtadze George

Visit the museum the Visit aninterestMeet matter with people this in research companies. leading with interface the being as well as consumer, the and market the about information relevant and strategic with company the of parts Giani’s mission is to support the channels’ commercial side and other and media planning. responsibility for competitive intelligence, consumer insights, metrics with Intelligence, and Research of Head is Giani Globosat, to years 15 last the Dedicating industry. this of parts all in work to opportunity the had has Giani research, intelligence market in experience of years 25 With Brazil. in service TV Giani is Research Manager of Globosat, a multi-channel cable and satellite GLOBOSAT MANAGER RESEARCH Giraldi Scarin Giraldi Giani

#Symphony15 55 PARTICIPANTS 56 PARTICIPANTS A walk along Copacabana Beach Copacabana along A walk Redeemer the Christ Visit KANTAR MEDIA AUDIENCES OFFICER GLOBAL FINANCIAL CHIEF financial analyst. a as TNS joined 2003 in and industry into moved he practice in years five After International. BDO at finance corporate in life professional started and accountant chartered aqualified is Giles development and M&A. corporate global in working that before and TNS at Europe Southern for controller financial regional was Giles Previously helping to steer global strategic development. looking after the organisations joint venture partnerships and of the business, driving growth organically and through M&A, reporting and planning financial the managing in involved is He Audiences. Media Kantar for Officer Financial Chief is Giles #Symphony15 Richardson Giles

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Otgonbayar Gombojav

Juice bar marketing analytics as well as early stage technology players. goods packaged consumer in worked previously has He leads comScore’s international business. roles across product, technology, and operations, and currently senior held has and comScore of member afounding is Greg COMSCORE EVP, INTERNATIONAL @gdaleva Dale Greg

of South Americaof South sightsTo experience the andsounds Iceland on various research projects. in companies biggest the of many with worked has Gudni years the Over since 2008. which Capacent have been conducting in co-operation with Kantar Media Portable People Meter measurements of viewing TV and radio listening, now Head of Media Research is and, amongst Gudni other projects, he oversees Iceland. of University the from administration business in degree aBSc with graduating after 2000 in Capacent at working began Gudni CAPACENT RESEARCH OF MEDIA HEAD Gunnarsson Rafn Gudni

#Symphony15 57 PARTICIPANTS 58 PARTICIPANTS effectiveness studies. media agency Carat, working with research TV and advertising international the at years five spent Gunnar that, Before Africa. and Europe Eastern Central Nordics, the in channels TV with Viasat/MTG broadcaster the at positions research different covering adecade over spent Gunnar FOX, joining to Prior USA. the of outside Channels, including all FOX and National Geographic channels FOX International at Strategy Audience and Research Global of Director as position anew up taken recently has Gunnar See the Copacabana Beach Copacabana See the FOX INTERNATIONAL CHANNELS STRATEGY & AUDIENCE RESEARCH GLOBAL DIRECTOR, #Symphony15 Pettersson Gunnar

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Min Gyungsook worked for the last 13 years as Marketing Director of Record TV. Record of Director Marketing as years 13 last the for worked has and market, television the in experience years’ 25 has Hilton RECORD MARKETING DIRECTOR Madeira Hilton

Shopping building powerful brands. been actively involved in insight and idea generation has with her clients in Himalee sectors. business diverse in companies leading for strategy research methods, leveraging innovative techniques to help design specialised of use the in apioneer is she LMRB, at research market of years 20 almost including experience, business of years 25 over With Lanka. Sri of Society Research Market the of Secretary founder the and ESOMAR for representative country the Bureau, Research Market Lanka of Executive Chief the is Himalee LTD (PVT) BUREAU RESEARCH MARKET LANKA EXECUTIVE CHIEF

Himalee Madurasinghe

#Symphony15 59 PARTICIPANTS 60 PARTICIPANTS Director of the Division of Management Television. at VTV He has previously worked as an independent producer and as channel, since 2000. news private Slovak TA3, the of Director Executive been has Igor Sightseeing Audience Summit The World TA3 DIRECTOR MANAGING #Symphony15

Cekirda Igor

Ocean! with analysis of and TV programming trends as well as client support. players market key providing 2009, since Russia TNS of Department measurement. She has been Head of the Analytical & Consulting audience TV on focus aspecific with Manager aResearch as 2007 in Media) Kantar of part (now Russia TNS joined She sociology. in a degree with Russia of University Friendship People’s the from graduated Irina TNS OF THE ANALYTICALHEAD DEPARTMENT @irina_suanova Suanova Irina

Listen to Brazilian music, bossa nova music,bossa Brazilian Listen to partnership for cross-media audience measurement. recently been appointed to develop Kantar Media and comScore’s advertising expenditure and TGI services in China). She has WorldPanel, (combining CTR of creation the and 24 provinces; audience measurement currency, covering over 100 cities and TV recognised the become has that government Chinese the with venture ajoint Media), Sofres (CVSC CSM of creation the for Listed among Isabel’s other achievements are: her responsibility International Media Research Director. as 1992 in TNS joined She France. and Spain in television and radio for Director Research and Marketing as years eight for worked and law, in another and politics in adegree has Isabel business’s activities in China and other countries. the for responsible is Isabel Audiences, Media Kantar at activities As well as holding responsibility for strategic partnership KANTAR MEDIA AUDIENCES PARTNERSHIPS STRATEGIC OF DIRECTOR Serrano Isabel

master’s degree in science. a with Academy Engineering the from graduated Ivan years. five for Gallup, TNS including companies, research for worked DTV, he joining to Prior 2002. in DTV FTA channel at Department Research the of Head and 2009, previously appointed Head of the Analytical Department, CTC Media, in was Ivan (Kazakhstan). CIS in operates and CTC of version international the VideoMore, portal video online the Russia, in Love) CTC and Peretz CTC Media manages four FTA entertainment channels TV (CTC, Domasnny, 2010. since Media CTC at Department Research the of Head been has Ivan MEDIA CTC OF RESEARCH HEAD Kleimenov Ivan

#Symphony15 61 PARTICIPANTS 62 PARTICIPANTS number of other research projects in all the segments. and advertising out-of-home of effectiveness measuring The agency also provide advertising expenditure monitoring, day. this to sustain to continue they which currency trading measurement audience TV electronic of provider first the became Slovakia TNS 2004 In 10%. about only was penetration audience measurement data in 1999 when individual internet internet provide to company first the were Slovakia TNS Director. Development Business Regional as region the In addition, Ivan helps with various media research projects in to establish the companies credentials and brand in Slovakia. aiming Director, Managing as Slovakia TNS joined Ivan 1999 In region. the in service TV pay first –the Multichoice of changing direction in 1994 by becoming Managing Director Ivan started his career in 1988 in the healthcare industry, Sights andbeach TNS DIRECTOR MANAGING #Symphony15

Simek Ivan

Consuming the BBC World Service World BBC the Consuming stadium, Beach, SightFootball seeing, FMCG projects. BBC, his insight roles spanned brand and advertising and international the Before BBC. the for Insight Audience of Director was he Previously, world. the around increasingly, and, UK the in audiences by valued be News audience insight and measurement specialists who strive to help BBC and creatives marketers, of ateam leads and News BBC of Director Board a is He News. BBC for Audiences and Marketing of Director is James BBC NEWS &AUDIENCES, MARKETING OF DIRECTOR Holden James

Running Copacabana along about research and audiences. TV passionate is He TV. pay and public to private –from television in working within audience research and marketing departments Javier is a graduate in statistics. He has 22 years’ experience of MEDIASET MARKETING DIRECTOR @jlcuenllas Cuenllas Lopez Javier , s beach

Meet clients, partners with andcolleagues well as audience measurement as solutions. industries, advertising and TV the for synchronisation screen second on Synchronised Experience business unit, with commercial activities focusing Civolution, and Jean-Michel is now in charge of the Watermarking and In 2014, Kantar Media acquired the audio watermarking business from audience measurement. for particular in industry, TV the for developed were products new where spin-off, aPhilips Civolution, to business this sell to decided Thomson 2009, In assets. their of distribution protect to solutions with studios Hollywood major all provide to Technicolor) (now Thomson by mid-2005 watermarking. This company has been pretty successful and was acquired - technology anew on based solutions market to Nextamp, a company, founded and entrepreneurship of sirens the resist not could he 2002 In movie and broadcast industry. most of his career developing and marketing innovative spent products for has the Jean-Michel market, video professional the of aspecialist As KANTAR MEDIA AUDIENCES GLOBAL WATERMARKING SOLUTIONS DIRECTOR Masson Jean-Michel #Symphony15

63 PARTICIPANTS 64 PARTICIPANTS of Broadcasting & Cable’s 2012 Digital All-Stars. 2012 Digital &Cable’s Broadcasting of Foundation and the Media Research Council, and was named one Research Advertising the for directors of board the of member a is Jed China. Greater in business media Nielsen’s of MD as China mainland in worked and lived has he level, global the On brought to market Nielsen DigitalPlus. and conceptualised Jed Later, comScore). (now Metrix Media drove Nielsen’s challenge to the then-entrenched market leader he 2000s early the In data. box set-top and ratings online both Prior to joining Annalect, Jed spearheaded Nielsen’s entry into platforms and global markets. Annalect all across data offline and online of integration the developing models and processes to support and sustain on focused is Jed Group. Media Omnicom of part Annalect, at Analytics and Research of Director Global as serves Jed See more than just the hotel! just the See morethan beach bythe Take arun ANNALECT DIRECTOR RESEARCH GLOBAL @JedMeyer #Symphony15

Meyer Jed

research, measurement, and strategy. digital on articles 100 than more published also has He Massachusetts. of University the from communications in aBA and York University New from ecology media in degree amaster’s York, New of University City the at Center Graduate The from sociology in PhD a earned Jeffrey York Times. New The for Insight Customer of Director Executive the was Jeffrey Earlier, MediaVest. Starcom at Accountability and Research Strategic of SVP, and Director Initiative, at of Performance Director EVP,as Worldwide served Jeffrey Previously, across all Google products. leading a team that developed new data and measurement platforms Google, at Americas the for research advertising Twitter, to led he Prior globally. at Twitter research sales all lead to 2013 in Twitter joined Jeffrey TWITTER RESEARCH OF HEAD GLOBAL @jeffrigram Graham Jeffrey

The Samba and a frequent speaker on media research and industry issues. Society Research Market UK the of Chair) former (and a Fellow is She Africa. on focus aparticular with year –this solutions research business; and to introduce new global media research world to develop audience measurement and custom media the around clients and colleagues of anetwork with works she of Media for TNS Global, and Global Director of Kantar Media, building media business in Kantar’s global markets. As Director on focused Jennie 2009, in created was Media Kantar When other things. –among 2010 recruitment BARB the and survey TouchPoints first the delivered she where UK the in Media of Head TNS being Observer The at Director Marketing of role the including highlights with 35 years, over for research media in working been has Jennie /KANTAR MEDIA TNS DIRECTOR GLOBAL @jenniebec newspaper, running Beck Consultancy for 12 years, Beck Jennie

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#Symphony15

65 PARTICIPANTS 66 PARTICIPANTS working to stay one step ahead. step one stay to working media landscape is seeing incredible change, and Numeris is a multi-market, multi-operator set-top box service. Canada’s non-linear television measurement, and is at the early stages of source single out rolling of stages final the in also is Numeris panel radio and television PPM service. rapid advancements Canada has seen with a wireless, single the reflects name Anew 2014. until Canada BBM was Numeris owner. and executive, an as Jim’s former lives include radio broadcasting on air (really!), measurement service, Numeris, and has been since 2001. television and radio Canada’s of CEO and President is Jim Never soeverything! been there NUMERIS CEO AND PRESIDENT @jameskssi

Macleod Jim

Visit historical sites historical Visit research. and production advertising, in experience 21 years’ has He investment of advertising and social media marketing. return-on- of subject the on recently most conferences, 2010, and has published several papers in local and international in Award Warrior Marketing MSK the granted was He (MSK). Kenya of Society Marketing of amember and Awards Excellence (PRSK) Kenya of Society Relations Public the of judge chief the is He Africa. for Coordinator Image Public Rotary the is and Committee Communications International Rotary the on sits UNEP, he In addition, Joe is the Rotary International representative to the Foundation). Research Audience (Kenya KARF of committee oversight the of amember and Organisation), Research Media African (Pan PAMRO of President Vice the Board, Standards Advertising the of Chairman the also is He Kenya. in agency ad interactive an Collective, The of CEO the is Joe AGENCY AD –INTERACTIVE COLLECTIVE THE CEO @joe_otin

Otin Joe

Get through the week! the Get through UK. Bristol, in business read and Intelligence, Media John originally joined the intelligence sector of Kantar Media, then TNS marketing and media, data and consultancy, and audience measurement. customised media research, media monitoring and evaluation, TGI services for media agencies, media owners and brands, including across the UK market, communicating the full breadth of Kantar responsibilities Media’s additional undertakes also he role, global his to addition In for the worldwide audience measurement business within Kantar Media. John is responsible for the marketing, communications and PR strategy KANTAR MEDIA AUDIENCES DIRECTOR COMMUNICATIONS MARKETING GLOBAL @johngmccarthy McCarthy John #Symphony15

67 PARTICIPANTS 68 PARTICIPANTS and hills ofRio and hills atmosphere beachesExperience the ofthe KANTAR MEDIA AUDIENCES & DATA SCIENCE DEVELOPMENT OF DIRECTOR GLOBAL company’s back-office processing systems. processing back-office company’s teams that maintain client-facing software systems, and the development software the of oversight for responsible also is He measurement tools. and by a product management function developing its key unit which is developing the company’s hybrid methodologies, science data astrong by this in supported is He landscape. digital the within evolve they as audiences television measuring in company the to importance of are that products and tools the of development the on now is focus His internationally. and UK the in both research audience TV in experience extensive has John panel and census systems. to VAM strategy and the deployment of next-generation hybrid company develops industry-leading tools to support its TAM Kantar Media Audiences, responsible for ensuring that the for Science Data and Development of Director Global is John #Symphony15

Gill John

See a football match ifpossible See afootball team, setting up the groundbreaking SKO VIM project in the Netherlands. More recently, Jonathan has been leading the Kantar Media and TNS Nipo 2012. in panel BARB the to out rolled was VM pilot successful the 2011, in after BARB for pilot Meter seconded to the UK measurement TV team to set up and run the was Virtual Jonathan 2010, of start the at panel new the of launch successful the After build. panel the for Director Set-Up as 18 months following the spent and 2010 contract BARB the for pitch the on worked Jonathan measurement study. audience print and radio TV, source single major and NRS Zealand New the managing for responsible was he roles these In NZ. Research, Media Nielsen at was he that, to prior and, Director Services Media was he where Research Morgan Roy from 2007 in team Media TNS the joined originally He years. seven for Media Kantar with been has Jonathan KANTAR MEDIA AUDIENCES SOLUTIONS AUDIENCE OF HEAD Brown Jonathan

Leisure time: Copacabana Beach Leisure Copacabana time: &network Learn At Summit: the USA. the in VPI from science political in Statistics Norway for several years. Jørn holds a master’s degree at division survey the headed he 1999, in TNS joining to Prior also a board member of Finnpanel, the TAM provider is in Finland. Jørn Audiences. Media Kantar of behalf on Europe in countries and radio audience measurement in Scandinavia and the Nordic TV for Director Development Business Regional as acting as well as Norway, in TNS at business sector media the heads Jørn GALLUP TNS MEDIA OF DIRECTOR @JYLeipart Leipart Jorn

Sight seeing andpartying formulation, implementation and management. regulatory and general business landscape and has strengths in strategy relevant and globally competitive. He has an excellent understanding of the to continue to develop media technology and content that is locally results by strategically locating the opportunities and resources needed achieves He Africa. in development media about passionate very is Joseph Manager Finance at the South African Broadcasting Corporation. for M-Net and Super Sport International Holdings Officer Limited; and General Financial Chief Africa; Sub-Saharan M-Net, for Director Operations His previous roles include Managing Director of Multichoice, Nigeria; broadcast footprint in Europe. entertainment broadcasting group with the second largest geographical Vice President of the Modern Times Group, Africa (MTG), Executive an international the currently is He globe. the around and continent the on both experience years’ 15 over with executive media aseasoned is Joseph AFRICA GROUP TIMES MODERN /CEO PRESIDENT VICE EXECUTIVE @Joseph_Hundah Hundah Joseph

#Symphony15 69 PARTICIPANTS 70 PARTICIPANTS See Copacabana KANTAR MEDIA OF AUDIENCE MEASUREMENT DIRECTOR GLOBAL Keld is a regular speaker at international media conferences. Media Audiences management board in London. In 2008 he moved within Kantar and joined the central Kantar and was responsible for media research and media intelligence. Denmark Gallup TNS at directors of board the joined later He Denmark. in service TAM first media research industry and was responsible for setting up the the joined he ‘90s early the by and Sweden, in industry television cable the to jump the made he Then Australia. of out working (ESA), Agency Space European the at career his started He Copenhagen and a master’s in psychology NLP. a master’s degree in electronic engineering at the University of gaining after research media in years 20 over up clocked has Keld #Symphony15

Nielsen Keld

Get to know the culture the Get know to online and VOD measurement. include to service the expand and develop to looking is Zealand New SKY with the Kantar Media account management team led by Paul Ruston, conjunction In panel. RPD Zealand’s New SKY managed has years six last the for and research, media in working experience years’ 20 has Kirsten TV SKY MANAGER OPERATIONS AMS Rudd Kirsten

To see ALL of the most importantTo seeALLofthe landmarks time. free her and business in both active very is and She loves facing new challenges and gaining new experiences, aspects of running the TAM business and its strategic development. became Research TV Director and is currently responsible for all she 2008 In beginning. very the since measurement TV Russian in involved been 1997, in has TNS and at career her started Ksenia TNS TAM DIRECTOR @KseniaAch

Achkasova Ksenia

To go to Ipanemabeach To goto papers at national and international conferences. in Paris, France. She regularly gives lectures at universities and presents University Sorbonne the from (DEA) media in degree amaster’s has and Laurence is Licenciée Cinéma et Audiovisuel and Licenciée ès-lettres institutes. media and broadcasters different for consultant network. During 2007 and she 2008, worked as an independent media the audience and broadcast research department of this channel’s network, where she implemented, developed and managed for sports 11 years television pan-European the Eurosport, joined she 1996 In ‘90s. early the in IP Radio la de L’Observatoire establishing analysis, audience multi-media sales house IP Group, working on radio programmes the and for Manager Research Qualitative as 1989 in career her started She Development Director for the audiences sector. Business as 2008 August in TNS) (then Media Kantar joined Laurence years. 25 over for media in working been has Laurence measurement, audience to content &radio TV from statistics, to semiotics From Media. Laurence is International Business Development Director for Kantar KANTAR MEDIA AUDIENCES DIRECTOR INTERNATIONAL BUSINESS DEVELOPMENT

Chausson Laurence #Symphony15 71 PARTICIPANTS 72 PARTICIPANTS Business School in 2006. in School Business completed an executive management programme at Harvard and USA, Island, Rhode in University Williams Roger from 1992 in degree business his received He traveller. avid an is and Mandarin, Lawrence is actively studying speaking, reading and writing 1993. York in New Telmar with trainee amedia as career his Europe, based in Amsterdam, the Netherlands. Lawrence began assignment he was Managing Director of Telmar Central and Eastern previous In a region. Pacific Asia the in business Telmar’s growing China, where he was responsible for managing, developing and Kong, Hong in based Asia, Telmar of Director Managing was position Telmar recent most His Asia. and Europe America, North in Inc. Group Telmar at positions several held Lawrence CSM, joining to Prior segment. client important client satisfaction and CSM development and growth among this international ensuring for responsible is He China. Beijing, in based Lawrence is International Client Director at CSM Media Research, Add value to the Summit the Add to value delegates other with Connect RESEARCH MEDIA CSM DIRECTOR CLIENT INTERNATIONAL Go to the beach and enjoy Brazilian culture beach Brazilian andenjoy the to Go @l_federman #Symphony15 Federman Lawrence

Cola Connection, Media and i-Marketing communities. continuously evolves capability strategy and nurtures the global Coca- Leana profits. gross in upswing effective cost most the drive to content Shared and Paid pressure behind the right array of the highest quality She ensures that the Company put’s the optimum Owned, Earned, for Coca-Cola Company’s $2.5Bil investment in connections corridors and media. strategic big setting for responsible is Leana role, current her In Eurasia and India, and recently joining the Global team. expanded geographical responsibility from the African continent, adding Leana joined the Coca-Cola Company 9 years ago and has constantly Industry. Advertising African South the in ago years 20 career her started She Leana Less is VP Global Connections and Media at Coca-Cola Company. COMPANY COCA-COLA MEDIA AND CONNECTIONS GLOBAL VP Less Leana

and other touristic attractions touristic and other famousbeaches the Enjoy visiting Technical Committee. ARMA’s of requirements the with accordance in settlement She makes an active contribution to system performance specifications. contract to according and time in data monitoring she co-ordinated the monitoring TV department to deliver 2007, Until 1998. in Romania in system monitoring television electronic first the up setting for responsible was Liliana monitoring department. the in 1994 in CSOP TNS at career her started she before Designer System Communication aRadio as Company Motorola the joined 1991, she in Bucharest of University Technical the from engineer electronic an as education her finishing After audience measurement. and has over 20 years of management experience in television Liliana is the Managing Director of Kantar Media Romania KANTAR MEDIA DIRECTOR MANAGING Mihailescu Liliana

To visit Christ the Redeemer the To visit Christ mandate. anew 2014 for in re-elected was 2012 and since Board I-JIC of amember been also has She Romania. in TAM service the of implementation the in participant active an been has and 2005 since Measurement Audience for Association Romanian the ARMA, of President been has Lucia Group. TV Pro for CMO to promoted channel) and Managing Director of MTV Romania. Last year she was movie Romanian first (the Cinema Pro of Director Managing as then and station) TV Romanian leading (the TV Pro for Manager Research TV as was position first Her industry. media the in experience 21 years’ has Lucia ARMA PRESIDENT @lu_an88

Antal Lucia

#Symphony15 73 PARTICIPANTS 74 PARTICIPANTS the Tijuca Forestthe Redeemer the through &ajeeptour Christ Visit high. very runs still studies) his during on focused he area (the astrophysics for LV’s passion institutes, various in media teaching to writing and reading from interests his stretch to continues he While in Tokyo and Montreal. conferences ESOMAR at papers research presented also have They TAM. of arm consulting strategy audience abroadcast as S-Group and (RAM) Measurement Audience Radio Track, PR Eikona TAM as Sports, such TAM, under divisions LV and his team have successfully planned and launched new Star’. ‘North award media global prestigious most Starcom’s win to on went Coke on LV’s work Starcom, at stint his In etc. Godrej, and Bajaj Bayer, products, personal Unilever P&G, as such clients with working Starcom, and JWT India), (Grey Mediacom across stretched has years 20 almost of career LV’s media industry. media Indian the within brand akey as it developing on been has focus team’s his and 2000, October in TAM India LV joined TAM RESEARCH MEDIA CEO #Symphony15

Krishnan LV

and the proud mother of twenty four year old twins. old year four twenty of mother proud the and Practitioners in Advertising, a former Advertising Woman of the Year of Institute the of afellow is She Moo.com. business e-commerce of director anon-executive currently is She positions. non-executive of anumber held has and Nielsen, AGB of Chairman previously was She 2006. in Kantar to there from and office head WPP’s to moved she years rewarding but turbulent three After billion. $27 over of billings with advertising, of buyer largest world’s the now is which Mindshare, CEOof UK first and founders the of one was she 1998 In 1991. in Director Media becoming &Mather, Ogilvy marketing at The Thomson Organisation. She then joined ad agency in years two spent Mandy Oxford College, Jesus at Literature English the spectrum of research and consultancy disciplines. After reading across and countries 100 over in working employees 28,500 with groups consultancy and information insight, largest world’s the of one and WPP of division management investment data the Kantar, at aDirector is Mandy Networking, SightseetingNetworking, &DEVELOPMENT COMMUNICATIONS OF DIRECTOR KANTAR @pooler_mandy

Pooler Mandy

in the sights the Rio in andsoundsofexotic must andrevel see places, the Enjoy all Best Practice – 30 Visions for the Future the for Visions – 30 Practice Best ESOMAR’s in 2007 practice papers for the last decade by ESOMAR and published in best research world 30 top the of one as selected later was Mansoor co-authored an audience measurement paper which business management. project management, business development and regional spanning 27 countries across engineering, operations, marketing, for the last 25 years, and has accumulated global experience family, second his become has which Kantar/TNS, with been has He Hitachi. at then and Service Civil UK the in career his started He from London. three postgraduate qualifications, including an MBA inholds and management sciences management of field the in specialised also has Mansoor engineer, communications and electronics A qualified company’s businesses and operations based in the UAE and Egypt. development. He also has overall management responsibility for the business lead to responsibility regional has Mansoor Audiences, Media Kantar &Turkey for Asia South MENA, for Director As KANTAR MEDIA AUDIENCES &TURKEY ASIA SOUTH MENA, OF DIRECTOR @QMansoor14 Khan Mansoor .

and Master in Management at FIA-USP. at Management in Master and ESPM at Communication Social and Marketing in Bachelor Elasticity. Price hoc data and statistic models as Marketing Mix, Assortment, Media and ad- panels, using execution strategy their monitoring and make decision their on advertisers supporting Nielsen, for working years 15 including Research, Market on experience of year Has 18 Efficiency. Media and leading special projects on Consumer Behavior, 2013 Shopper since & Retail Trends Worldpanel Kantar at Director Solutions Expert is Manuela KANTAR WORLDPANEL DIRECTOR SOLUTIONS EXPERT Bastian Manuela

#Symphony15 75 PARTICIPANTS Marcelo Ribeiro Mauricio Merab Mesut

PARTICIPANTS Caetano Umana Pachulia Sakal PARTICIPANTS PROGRAMMING DIRECTOR COMMERCIAL VICE PRESIDENT GENERAL MANAGER MANAGING DIRECTOR RECORD CARACOL TELEVISIÓN TRI MEDIA INTELLIGENCE (TMI) KANTAR MEDIA

Marcelo is Network Programming Director at Record and Mauricio has worked in media for over 20 years. Today he serves as Merab is the founder and Managing Director of Georgian Opinion Mesut came to Kantar Media with more than 10 years of management responsible for making strategic decisions in the network’s Commercial Vice President at Caracol Televisión SA. Research Business International, Georgia’s first and most highly experience in international business. As the Managing Director he programming schedule. He has worked in television since 1996, respected public opinion research company. In its 20+ years oversees the Kantar Media businesses in Turkey. He was previously Commercial Manager at Colombiana de Televisión, within Brazil’s main stations. of work, GORBI has executed a wide variety of projects for Vice President of Marketing and Sales at RCN Televisión and Commercial Mesut has held a number of senior international management leadership numerous international clients, including several multi-country Marcelo is a member of the ABAP-Redes Committee and the Artistic Manager of Publicaciones Semana. positions and served in a variety of sales, marketing and line management projects for the World Bank. Committee at Record. He is a postgraduate in the management of roles throughout his career, most recently at JBT Corporation in television and is Executive Producer at FAAP, where he currently Currently, Merab is founding a new and much-needed media Dubai and California. His international assignments have given him the teaches a course on executive production for TV. monitoring company, Tri-Media International (TMI), in Tbilisi, opportunity to work and live in number of different countries, where Georgia. TMI plans to bring cutting-edge technology and high he has had the opportunity to manage businesses in various different professional standards to Georgia’s media industry within industries and to lead teams with diverse educational and cultural the next year. backgrounds, before finally settling in his home country Turkey. Mesut received his bachelor’s degree in international business and management information systems from the W. Frank Barton School of Business at Wichita State University, and an MBA from the University of Kansas. He now resides in Istanbul with his wife and daughter.

Late afternoon in Barra Attend the Summit and visit some important places in Rio Eat Brazilian food! Understand the trends, network and participate Bars of Lapa in one of the social activities Visit the studios of Novels Record - Recnov

76 #Symphony15 #Symphony15 77 Mette Mikael Ming Nick

PARTICIPANTS Lehrmann Sundlin Zhao Burfitt PARTICIPANTS HEAD OF RESEARCH R&D DIRECTOR MARKET RESEARCHER, GLOBAL DIRECTOR OF AUDIENCE TARGETING TV 2 DANMARK MTG TV PROGRAMMING DEPARTMENT KANTAR MEDIA SHANGHAI MEDIA GROUP Mette has worked as Research Director at TV 2 Danmark since Mikael has been working in the TV industry for the last 15 years and is Nick is a Global Director for Audience Targeting within Kantar Media 1997. TV 2 Danmark is the largest broadcaster in Denmark, with currently R&D Director at MTG TV, Scandinavia’s largest broadcaster in the Ming Zhao has a master’s in computer engineering from the Audiences. In his current role, he has overall responsibility for the ongoing an annual turnover in 2014 of DKK 2 .4bn. Nordic region. His main objectives are to develop the company’s audience Nanjing University of Aeronautics & Astronautics. development and management of existing Kantar Media RPD services, measurement strategies and implementations, larger research initiatives including those services running in Europe, Africa, India and SE Asia, as well Mette also currently holds the position of Chairman of the and its BI structure. She currently holds the position of Market Researcher in the as working on new business and product opportunities across the world. Danish TV-Meter board of directors. programming department of Shanghai Media Group. Mikael represents MTG TV’s interests in major committees and JICs within More recently, Nick has assumed additional responsibilities for the Previously, Mette was Research Director at Danske Bank, the audience measurement and research focus. She has previously worked as Technical Support Engineer in the development of social TV related projects within Kantar Media including largest player within financial banking in Denmark, for 10 years. technical department of Eastday.com, and as TV Programme the global roll-out of the Kantar Twitter TV Ratings service. Director in the programme department of the Oriental TV station. @nick_burfitt

Talk to my colleagues from other countries Food, surf, experience the heartbeat of Rio Follow the chair arrangements Playing football on Copacabana beach

78 #Symphony15 #Symphony15 79 Oliver Orlando Orlando Paul

PARTICIPANTS Pischke Lopes Marques Ruston PARTICIPANTS GLOBAL DIGITAL DIRECTOR CEO PRESIDENT BUSINESS DEVELOPMENT DIRECTOR KANTAR MEDIA IBOPE MEDIA, A KANTAR MEDIA COMPANY ABAP KANTAR MEDIA

Oliver was born in 1968 and studied management information With over 35 years of experience, Orlando has held prominent positions in Orlando is currently a board member of Publicis Groupe in Brazil and Paul is the Account Director of the return path data services at Kantar Media systems at the Pennsylvania State University. He has 20 years of both advertising agencies (such as JWT, CBBA and Almap, among others) President of ABAP, the Brazilian Advertising Agencies Association. in New Zealand and Germany. In addition he is involved in the marketing management experience in internet audience measurement and and advertisers (for 13 years he worked as Vice President of Media for Latin and business development of these services. was co-founder and MD of the internet audience measurement firm America at Unilever). Orlando has a background of working for media provider companies: Spring Wirtz und Pischke which was founded as a spin-off of the he spent many years in magazines, newspapers, out-of-home and He has been with Kantar Media for over 10 years in a variety of roles. These German Research Institute for Artificial Intelligence (DFKI) in 1995. Orlando was also President of the Brazilian Advertisers Association (ABA) television, working in senior positions for Editora Abril (a leading include Client Service Manager for the TV Bureau in the UK and Marketing and of the Circulation Checker Institute (IVC). Over the past three years, magazine company in Brazil), O Estado de S.Paulo (the most Manager based in Sydney where he was instrumental in launching Infosys Based in Saarlouis, Germany, the firm offers site-centric and through its media management consulting firm – OLMC – he has had the important newspaper in São Paulo), TV Globo (leading open TV and establishing the return path data services in Australia and New Zealand. user-centric internet measurement, online research and analysis. opportunity to meet key players in the market. company) and Brazil Media Exterior (outdoor and urban furniture Prior to joining Kantar Media, Paul was a management consultant with Its technology and tools had already been deployed by several company based in São Paulo). Kantar Media services in Austria, Germany, Norway, Singapore, He is currently the CEO of IBOPE Media, being responsible for TV, radio, KPMG for four years and worked for ITV sales for two years. Denmark, UK, Spain and Switzerland before Kantar Media acquired internet, newspaper and magazine audience operations, as well as for Between February 2007 and February 2015, he was President and the company in 2011. monitoring advertising investment in 14 Latin American countries. CEO of Publicis Brazil, and since March of this year he has been a board member. Since then, Oliver has expanded his internet audience measurement portfolio and has been responsible for key elements of Kantar Media’s move into digital measurement – including VirtualMeter, the two-screen technology for the measurement of online TV and the creation of a comprehensive cross-platform/cross-device measurement offering for TV and print.

Won’t have time to do any of the things Hosting our guests Understand how can we measure how digital Visit the beaches and the statue of Christ I would like to do! is really effective

80 #Symphony15 #Symphony15 81 Phillip Pingxin Pushkar Qiqing

PARTICIPANTS Jones An Kulkarni Chen PARTICIPANTS REGIONAL DIRECTOR ASSISTANT TO MANAGING DIRECTOR INTERNATIONAL BUSINESS DEVELOPMENT DEPUTY DIRECTOR OF SATELLITE TV KANTAR MEDIA CSM MEDIA RESEARCH DIRECTOR JIANGSU BROADCASTING CORPORATION KANTAR MEDIA Phillip is the Regional Director for the South East Asia and Pingxin An is Assistant to the MD and a Business Director of CSM Media Qiqing Chen has more than 10 years’ experience in the TV industry. He is Pacific region for Kantar Media. He oversees the day-to-day Research. He has a master’s from the Communication University of China Pushkar joined Kantar Media Audiences in 2006. One of his first currently Deputy Director of Channel and Director of the Programming running and the implementation of services for FTA and PayTV and over 10 years’ experience working in the TAM field. responsibilities was to head the team handling the London Department, Satellite TV, Jiangsu Broadcasting Corporation. operations, digital broadcasters and internet IPTV providers. electronic panel involved in measuring TV and radio audiences A Pioneer in China’s TAM industry, he joined CSM in 1996 after working He is also involved in internet measurement, mobile usage and using Portable PeopleMeters (PPM). social media services. with 4A companies. He works with China’s leading TV stations, radio stations and ad agencies. He has long-term co-operation and Currently, he is part of the global business development team, Phillip has specialised in media research for the past 30 years communication experience with the media and an in-depth understanding working on new initiatives in audience measurement, as well as with 15 year of those as a resident of Asia. of China’s media market. reacting to new opportunities in the area of evolving audience measurement systems worldwide, with a greater focus in @theblackhog Sub-Sahara Africa. He is also involved in initiating return path data services in India.

Pushkar started his career in India in 1996 with IMRB after completing his MBA in marketing. At IMRB, he was part of the team that introduced PeopleMeters in India. He has also worked for Channel Nine India, Research International / AMRB in Dubai, and TNS Egypt where he headed the media research group across North Africa.

@pushys11

Just to experience Rio Try some classic local food Play futvolley on Copacabana beach... Communicate with top thinkers in media amongst other things!! area from other countries

82 #Symphony15 #Symphony15 83 Renata Ricardo Ricardo Richard

PARTICIPANTS Uhlarikova Esturaro Wolff Asquith PARTICIPANTS INTERNATIONAL BUSINESS DEVELOPMENT MARKETING DIRECTOR CHIEF OF STUDIES AND RESEARCH GLOBAL CEO DIRECTOR GLOBO RED DE TELEVISIÓN CHILEVISIÓN KANTAR MEDIA AUDIENCES KANTAR MEDIA Ricardo has a bachelor’s degree in business administration from Fundação Ricardo has been Head of the Research and Studies Department Richard is Global CEO of Kantar Media Audiences, Kantar’s specialist Renata has over 17 years of management experience in the Getúlio Vargas, São Paulo, and an MBA from Thunderbird School of Global of Chilevisión TV channel since 1998. He has previously worked as division devoted to digital audience measurement and analysis across TV, audience measurement and media research field. Working Management, USA. Studies Unit Chief for ad agency JW Thompson, as a PLANACAP online and radio. He is responsible for leading a global business operating originally for TNS Czech Republic as Marketing Manager, she Systems Analyst and has also taught at the University of Chile. in more than 60 countries. He has 25 years’ experience as a marketing professional in the media and moved to the London Kantar Media offices in 2003 and became He studied statistics at the University of Chile. part of the global business development team. entertainment industry, with focus on marketing, business development and Richard has held a number of senior positions in Kantar. From 2009 to 2012 international business. He also has experience in Broadcast TV and Pay TV. he was CEO of Kantar Media’s TGI & Custom division. In this role he had She has a wide range of expertise in the areas of international responsibility for the global TGI network of syndicated media and marketing client service, marketing, account management and He is currently working as a Marketing Director at TV Globo. studies and for developing Kantar custom media research business. new business development, helping to launch audience measurement services in various international markets. Prior to this he was Managing Director of BMRB, a leading UK full-service market research agency specialising in media and social research. Previously, Renata worked for ACNielsen Czech Republic for over three years, where she was the Head of Advertising Richard has been involved in media and marketing research for 30 years, Expenditure Monitoring. managing proprietary strategic research and high profile industry studies. He is a member of the Editorial Advisory Board of the International Journal of Market Research.

@rich_asq

Get to know the Rio and meet a Carioca Networking Tour the city and it’s beaches Meet IBOPE’s clients

84 #Symphony15 #Symphony15 85 Salman Robert Robert Danish Sam

PARTICIPANTS Powell Zara Naseer Balsara PARTICIPANTS CEO VICE PRESIDENT OF MARKETING CEO CHAIRMAN & MANAGING DIRECTOR TNS KANAL D MEDIALOGIC MADISON WORLD

Rob joined TNS in 2004, initially based in Durban, South Africa. Having graduated from Bosphorus University in business administration, Salman worked with Shell and PepsiCo in different marketing roles The Economic Times Brand Equity Ad Agency Reckoner has ranked Sam as He ended up as Head of Client Services for Johannesburg and Robert started working for Universal McCann as a media planner in before beginning his entrepreneurial career in 2007. He set up ‘India’s Most Influential Media Person’ for the last nine consecutive years. Durban before moving to Australia in 2010 as Executive Director 1992. Until 1998, he held different posts, the last being Deputy General Medialogic, Pakistan’s first and only overnight TAM provider, which Sam is also the recipient of the Advertising Agencies Association of India’s of the Sydney office. Manager, and handled various multinational accounts such as TCCC, GM, rapidly revolutionised data analysis and media planning in Pakistan. Lifetime Achievement Award and the Ad Club of Kolkata’s Hall of Fame Gillette, L’Oreal, Goodyear and some local conglomerate businesses. Award. He was also featured in Campaign’s Global Power List 2010. He then returned to South Africa to take up the position of From 1998, he worked at Universal McCann London as EMEA region Media Starting from just three cities, the Medialogic TAM panel currently Global Account Director for SAB Miller. In January 2014 he was Director for GM and Goodyear accounts. Between 2005 and 2011 he covers more than 20 cities with 1,000+ meters. Medialogic data Sam is currently the head of the completely Indian-owned Madison World, asked to take on the role of running the TNS South Africa business. became the General Manager for Universal McCann Istanbul where he was is now the recognised media currency and the company was which has 26 units across 10 specialised functions in advertising, media, responsible for the growth of the business. recently selected by Harvard Business School as one of the 100 out-of-home, PR, retail, entertainment, mobile and sports. Over the Rob’s expertise is multi-faceted with a strong background in FMCG fastest growing companies in Pakistan. past 26 years, Madison has grown to become a Rs.30 billion+ company, and financial sector based consulting. With expertise in brand In 2011, Robert moved over to the media-owner side, where he became employing over 1 000 communication experts, with offices in India, Sri development, needs based portfolio management, stakeholder the Marketing Manager for one of the biggest TV owners, DTV (Kanal D, Medialogic has also recently started working on a radio Lanka and Thailand. engagement and bottom of the pyramid understanding and CNN Turk, TV2, Dream TV). Currently he is responsible for contributing to measurement project under the name of RadioScore to quantify strategy, Rob is committed to enhancing brand understanding the growth of DTV’s advertising business. growing FM radio listenership in Pakistan. Sam has over 40 years’ experience in marketing, advertising and media and engagement across the developing world. with blue-chip companies such as Sarabhai, Cadbury, Contract (WPP), He is proud father to his son Tibet, and is competitively involved in Mudra and Madison, of which the last 26 years have been entrepreneurial. Rob has a Bachelor of Commerce degree majoring in Business sporting activities such as tennis, fitness, and aikido. Administration, Psychology and Marketing.

Understand the trends See the Amazon Do some local sightseeing in Brazil and participate Network in the Carnival, if it is on at that time Participate in one of the social activities

86 #Symphony15 #Symphony15 87 Sergey Sergio Shmuel Spencer

PARTICIPANTS Salnikov Stradolini Shem Tov Charters PARTICIPANTS HEAD OF RESEARCH HEAD OF CLIENT SOFTWARE DEVELOPMENT CEO DIRECTOR, BUSINESS DEVELOPMENT VGTRK KANTAR MEDIA AUDIENCES ISRAELI AUDIENCE RESEARCH BOARD SHAW MEDIA

Sergey has been Head of Research at TV Channel Russia After studying system analysis in Argentina, Sergio entered a local audience Shmuel has been CEO of the Israeli Audience Research Board Spencer is a young, energetic executive responsible for strategic since November 2009. In this position he is responsible for research company in 1987 as a programmer, and has spent most of his since 2014. planning, business and corporate development at Shaw Media, the quantitative and qualitative research. Before joining TV Channel professional career involved in TV research. He developed the first TV, radio largest pay TV provider and the second largest broadcaster in Canada. Russia he worked at Channel 5 in the second capital of Russia, St and print software products in Argentina. Before this role, he was the CEO of the Centre for Books and As Director of Business Development, he is responsible for identifying, Petersburg. He previously worked for the research department Libraries in Israel, which is in charge of all Israeli public libraries. developing and launching new business initiatives with a focus on next- of Russian State Television, a post he held from 1999. He subsequently moved to ACNielsen as a System Analyst working on client While in this position, he was also the Editor and General generation advertising, advanced audience measurement and multi- accounts. In 1995 he became the Regional TAM Software Co-ordinator Manager of a scientific and philosophical magazine called platform content experiences. responsible for Latin America. He helped with the set-up and support of Odyssey – a journey between ideas. the client service and IT departments in seven countries, liaising with the international development team based in the US. He has previously worked as Content and Production Director of the JCS company (Jerusalem Capital Studio), one of the largest Sergio joined Kantar Media (then TNS) in May 1999, as InfoSys Product television and film production studios in Israel; CEO and Editor-in- Manager. As part of an international team based in London, but in Chief of the national network of local television news at one of the close communication with the development team in Barcelona, he was top two leading cable companies in Israel; CEO of the Second instrumental in helping with the development of the product and its Authority for Television and Radio in Israel, which regulates all implementation in 34 markets. He is now globally responsible for client commercial TV and radio in Israel; and Chairman of the Board of software for Kantar Media’s audience measurement business. Directors of Channel 2 news, the largest commercial channel in Israel.

Schmuel has a BA in law, a BA in economics and an MA in history and philosophy of science.

Swim in the ocean Live and breathe the city as the locals do Just a short trip in town Hiking and spending time on the beaches

88 #Symphony15 #Symphony15 89 Stefan Tania Thanh Mai Thi Hong Thu

PARTICIPANTS Andersson Hobbs Tran Ho PARTICIPANTS BUSINESS DEVELOPMENT MANAGER GENERAL MANAGER MANAGING DIRECTOR DEPUTY DIRECTOR – TVAD SBS DISCOVERY RADIO SWEDEN AB DSTV MEDIA SALES KANTAR MEDIA TV ADVERTISING & SERVICES CENTRE – VIETNAM TELEVISION Stefan currently holds the position of Business Development After being part of the project team that set up the RPD panel for DStv, Mai has 25 years’ experience in business management and Manager at SBS Discovery Radio Sweden which is the largest Tania was appointed as the General Manager for DStv-i in April 2013, marketing communications in Vietnam. Inspired by the Thu Ho has a background in finance from her time as Finance Manager at commercial radio company in Sweden. He was formerly overseeing operations in South Africa and the rest of Africa. constant innovations in the media industry and the challenges the TV Advertising and Services Centre (TVAd) – Vietnam Television, as Research Manager at the same company. of providing insightful marketing information in a world flooded well as a master’s degree in business administration. She has extensive Prior to this, Tania worked in the advertising industry, specifically as a media with data and information, Mai aims to make it easy and simple experience in and knowledge of the media industry. Stefan has a master’s in science in business and economics from planner and strategist, as well as being a board member of Mindshare South for clients to make decisions. Stockholm School of Economics. He is a member of the project Africa. After 15 years on that side of the fence, Tania left the corporate After becoming Deputy Director of TVAd in 2012, she has devoted her group behind Portable People Meter (PPM) measurements of world and began consulting, working on projects for media agencies and Mai is a board member of Vietnam Advertising Association, time to improving TVAd’s services and brand. radio in Sweden. media owners. She has also been involved in industry training, with a Secretary of Vietnam Market Research Society and Chairwoman specific focus on television. of the Research Board of Mobile Marketing Association Vietnam.

Visit the Christ Trip into the rain forest (Tijuca National Park) Tour the city Sightseeing Stroll down Copacabana

90 #Symphony15 #Symphony15 91 Thi Lan Huong Vivian Weidong Will

PARTICIPANTS Do Tin Zheng Koning PARTICIPANTS DIRECTOR HEAD, INTEGRATED CUSTOMER BUSINESS DEPUTY MANAGING DIRECTOR CHIEF RESEARCH OFFICER TV ADVERTISING & SERVICES CENTRE DEVELOPMENT CSM MEDIA RESEARCH KANTAR MEDIA AUDIENCES – VIETNAM TELEVISION ABS-CBN CORPORATION Weidong Zheng has been Deputy Managing Director of Will has been involved in data analytics for 14 years in academia, management Huong Do is the Director of TV Advertising and Services Centre Vivian is the Head of Customer Business Development at ABS-CBN. The CSM since 2005. consulting and media. He has recently taken up a position at Kantar Media (TVAd), the business arm of Vietnam Television (VTV). division is tasked with providing direction by helping develop a thorough where he leads the central research team and is responsible for advancing sense of what customers need, as well as detecting emerging patterns He has a PhD in communication from Peking University. audience research methodology and developing research expertise in over With more than 15 years of experience and dedicated work in the so that the company can capitalise on this knowledge to develop new 50 countries. His prime focus in on the fusion of big data sets to understand media industry, Huong Do has been instrumental in increasing products, contents and markets. The division provides consumer as well online and offline audience behaviour. TVAd’s revenue over the years. She has put a lot of effort into as market insights, and information to support the strategic and tactical managing TVAd’s overall operations as well as working closely business decisions of parent organisation ABS-CBN Corporation (free TV, Prior to this he was a partner at a boutique strategy-consulting firm, with other divisions of VTV, from film producing and localising radio and regional networks) and all its subsidiaries (eight cable channels; specialising in data-driven and dynamically-informed growth strategy foreign formats to acquiring contents and co-producing ABS-CBN Global; ABS-CBN Film-Movie Production; Star Records; Sky that helped Fortune 500 companies deliver improved performance with domestic and international partners to maintain VTV’s Cable – the biggest cable operator; ABS-CBN Publishing – nine glossy through better understanding of their customers and stakeholders. competitive position and profit. magazine titles; ABS-CBN Interactive – online services; and ABS-CBN His academic research focused on identifying the drivers of complex Mobile). Vivian joined ABS-CBN in 2003. ecological systems with investigations bridging the molecular and population Vivian graduated magna cum laude with a BA in political science from the levels, and his behavioural research has made the cover of the journal Nature. University of the Philippines, where she also completed postgraduate Will holds a PhD and an MSc in the mathematical modelling of biological studies on applied statistics. In addition, she has completed the Advanced complexity from UCL. Management Programme at Harvard Business School.

Sightseeing Shopping Taste the local food The Summit Shopping Beach Walk on the beach Churrascaria Caipirinha More beach 92 #Symphony15 #Symphony15 93 Zaid Zhongwei

PARTICIPANTS Mohseni Dai PARTICIPANTS GROUP COO PROGRAMMING DEPARTMENT DEPUTY DIRECTOR MOBY GROUP SHANGHAI MEDIA GROUP

As COO, Zaid has helped build MOBY Group into one of the leading Zhongwei Dai is a well-known television director, producer and programme broadcast and entertainment companies in Asia and the Middle expert. He has worked in television for 20 years, serving as Director of the East. He has been instrumental in introducing some of the most Oriental TV programme centre, as a programme director, and as Deputy captivating entertainment brands – including Afghan Star, The Director of the Oriental TV channel. Voice and the Roshan Afghan Premier League – to Afghanistan, as well as building the group’s diverse portfolio of businesses He is currently Deputy Director of the Programming Department, Shanghai across six markets in South and Central Asia and the Middle East. Media Group, and has an MA from Shanghai Theatre Academy.

A graduate of Monash University, Melbourne, Zaid practised law in Australia for 12 years before returning to Afghanistan in 2004 to join his two brothers and sister to build Moby Group, the company he helped co-found with his family in 2002.

Now headquartered in the UAE, the group operates 17 businesses spanning television and radio networks, online entertainment platforms, print media, telephony services, content production, IT technology solutions and a specialised strategic communications consultancy. 21st Century Fox is a minority shareholder in the group.

Meetings with the participants Follow the chair arrangements Sight seeing

94 #Symphony15 #Symphony15 95