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WE MAKE THE PERFECT DRINK Soft Drinks Internationa l – April/May 2015 ConTEnTS 1 news

Europe 4 Africa 8 Middle East 10 Asia Pacific 16 The leading English language magazine published in Europe, devoted exclusively to the manufacture, distribution and marketing of soft drinks, fruit juices and bottled water. Americas 18

Ingredients 22 features Juices & Juice Drinks 24 Waters & Water Plus Drinks 26 India 40 According to Canadean’s most recently Carbonates 28 published quarterly beverage tracker, the improving economy is helping to fuel soft Sports & Energy 32 drinks demand. Provisional results point Functionals 34 to an acceleration in soft drinks growth to more than 14% for 2014, reports Richard RTD Teas & Coffees 36 Corbett. Dairy & Alternatives 38 Healthy And Natural 42 Döhler introduces its portfolio of exotic Processing 50 plant extracts that combine naturalness and functionality, in particular a range of Packaging 52 ingredients indigenous to South Africa. Environment 54 People 58 Events 61 New Ingredients 44 Dr John Wilkinson explores a world of possibilities as he some seeks out some new ingredients for soft drinks which include interesting folklore and scientific regulars ‘snippets’ to whet the appetite of product developers and marketeers alike. Comment 2 BSDA 59 Transforming Capabilities 46 From The Past 60 Laurent Charrier of Sidel outlines the Buyers’ Guide 62 challenges and benefits of line conversion to meet the ever-increasing demand for Classified 64 producing new and different products.

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The Soft Drinks International International Soft Drinks Conference London 2016

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Published by ASAP Publishing Limited Editor Philip Tappenden On target for News Editor Maureen Byrne Correspondents: growth EuRoPE Gerard o’Dwyer ASIA & PACIFIC According to a new market report published by Transparency Market Research, Kelvin King Non-Alcoholic Drinks Market – Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2014 – 2020 , the market was valued at US$1,435.25 billion AMERICAS in 2013, which is expected to reach US$1,937.73 billion by 2020, growing at a Richard Davis CAGR of 4.3% from 2014 to 2020. In terms of volume, the global market reached Market Analyst 912.77 billion litres in 2013 and is expected to reach 1,289.03 billion litres by Richard Corbett 2020, growing at a CAGR of 4.9% from 2014 to 2020. Changing customer needs and introduction of new flavours and product Scientific Adviser variants are the major factors driving demand for non-alcoholic drinks globally. Dr John Wilkinson With a large number of upcoming business utilities in automotive, power and construction sector in developing countries, the per-capita income is expected to Annual Subscription Rates (inc. postage) increase over the forecast period, thereby increasing the disposable income of Eu Member State: £120, €150 consumers, which in emerging economies is, expected to have high impact on Rest of World: £135, €170, $220 demand for non-alcoholic drinks. Individual copies: £15, €20, $25 However, increasing health awareness is one of the restraining factors for growth of the non-alcoholic drinks market. North America is one of the major Subscription Enquiries markets for soft drinks followed by Asia Pacific. However, with the rapidly Soft Drinks International changing lifestyle in the developing countries such as India, Singapore and China, Po Box 4173, Wimborne BH21 1YX, uK among others, Asia Pacific is expected to be one of the largest markets for non- Tel: +44 (0)1202 842222 Fax: +44 (0)1202 848494 alcoholic drinks by 2020. E-mail: [email protected] However, the consumption rate in North America has decreased in recent years owing to increasing health awareness among the younger generation. Obesity is Editorial - News one of the major health problems in North America and Europe. The major Maureen Byrne manufacturers in the non-alcoholic drinks market have introduced zero-sugar and Tel: +44 (0)1255 424611 diet drinks which meet consumers’ demands for reduced calories in response to E-mail: [email protected] changing consumer requirements. In Europe, also, increasing health awareness has reduced the demand for non- Editorial - Features alcoholic drinks, and this is expected to continue. However, with the introduction Philip Tappenden of diet and zero-sugar drinks the customer perception is expected to change in the Po Box 4173, Wimborne BH21 1YX, uK forecast period fuelling the demand for non-alcoholic drinks in Europe. Apart Tel: +44 (0)1202 842222 from this, the demand for non-alcoholic drinks in the rest of the world is also Fax: +44 (0)1202 848494 expected to increase considerably in the forecast period. Brazil, Argentina, Chile E-mail: [email protected] and Saudi Arabia, among others, are some of the major markets for non-alcoholic drinks. Advertisement Sales Major industry players participating in the survey include industry giants such Soft Drinks International as A.G. Barr, PepsiCo and The Coca-Cola Company. Po Box 4173, Wimborne BH21 1YX, uK The report points to some of the areas where growth is expected, and soft drinks Tel: +44 (0)1202 842222 companies will be wise to look at exporting to these countries, or indeed setting Fax: +44 (0)1202 848494 up manufacturing operations, although in some war-torn areas this is a huge E-mail: [email protected] challenge. In Europe, clever marketing and the introduction of new, healthy Middle East Representative options such as fruit and veg mixes are where the growth is likely to occur. Valentina Lotfy For more information on the Report, go to Tel: +971 503059019 http://www.transparencymarketresearch.com/non-alcoholic-drinks-market.html E-mail: [email protected] Maureen Byrne US Representative Richard Davis Tel: +1 479 963 6399 E-mail: [email protected] Soft Drinks International (1997), formerly Soft Drinks Management International (1988), was originally founded as the Soft Drinks Trade Journal in 1947, incorporating The British & Colonial Mineral Water Trade Journal (1888) with the Soft Drinks & Allied Trade Review, formerly the Mineral Water & Allied Trade Review (1873).

The entire contents of Soft Drinks International are protected by copyright and no part may be reproduced without written © 2015 ASAP Publishing Limited permission of the publishers. Whilst every effort is made to ensure that the information contained in S oft Drinks International is ISSn - 1367 8302 accurate, the editor and publisher cannot accept responsibility for errors, and the views expressed do not necessarily represent those of the editor or publisher. The fact that product names are not identified as trademarks is not to be taken as an indication that such www.softdrinksinternational.com names are not registered trademarks. ĮŶŝƐŚĞĚƉƌŽĚƵĐƚƐĞƵƌŽƉĞ͘ĐŽŵͬĂĚƐŽŌ 4 InDuSTRY nEWS Soft Drinks Internationa l – April/May 2015

ommended for children, pregnant women, and breast-feeding women’. Most of the energy drinks currently sold in Denmark, using added sugars or sweeteners, Europe contain between 150-320mg of caffeine per Energy drinks litre. under the spotlight Sodastream ‘is no.1’ A STUDy conducted by Denmark’s Depart - ment of Health (DoH) claims that between 10% –14% of school and college going males Energy drinks such as Red Bull are popular in SoDASTrEAM , has long been the leading aged 16-24 years consume one or more Denmark, but The Department of Health is brand in the home carbonation category branded energy drink instead of eating a tra - concerned that they are being substituted for and now it has officially been confirmed as ditional healthy breakfast. For females in the breakfast by young people. the no.1 sparkling water brand in the world same age group, the percentage ranges by research carried out by Canadean. between 4% and 8%. tion level of 401 million litres in 2012. The SodaStream users worldwide consumed a overall, between 20-25% of Danish males market growth for the sale of sugared soft staggering 700 million litres of unflavoured in the 16-24 age group consume energy drinks remained relatively flat in 2013-2014. sparkling water last year, ahead of the next drinks on a weekly basis, according to the Energy drinks constituted a relatively new largest brands including San Pellegrino and study which was undertaken for the DoH by product category in the wider soft drinks Perrier. To support this fact, independent the Danish national Food institute (DnFi). market pre-2010. red Bull was banned in research shows that people who own a The trend in the consumption of energy Denmark until 2009 due to the unknown SodaStream drink one more litre every day drinks is becoming a growing cause of con - effect of taurine and the high amount of caf - compared to people without one. cern for health strategists and nutritionists. feine. The discovery was made when comparing The study is based on data from supermar - The landscape for energy drinks changed a 2014 research report from Canadean (a kets and convenience stores, among them significantly in 2009 when the Danish Veteri - leading market research provider to the bev - netto and 7-Eleven located in Denmark’s nary and Food Administration (DVFA) erage industry) which tracks global packaged biggest towns and cities, including Copen - approved an increase in the caffeine levels sparkling water volume consumption, with hagen, Aarhus, odense and Aalborg. allowed in energy drinks. Moreover, the DVFA company data. Sales of energy drinks was the fastest legalised taurine as a supplement in bever - Currently holding a 5% market share in growing segment within beverages in Den - ages. the sparkling water category within the UK, mark in the period 2010-2014. During this The rules change resulted in a strong and SodaStream is on a mission to encourage period, sales of energy drinks, with red Bull rapid growth in sales, while the popularity of UK consumers to drink more water, more as the leading brand, rose from 4.07 million energy drinks rose exponentially. Under the regularly, by adding some fizz to their day. litres in 2010 to 14.2 million litres in 2014. reformed Danish rules, beverages with a high “We are thrilled that Canadean’s data val - Danes consumed 460 million litres of soft caffeine content must be labelled and contain idates SodaStream as the no.1 sparkling drinks in 2014. This compares to a consump - the warning: ‘High caffeine content. not rec - water brand in the world and that con - sumers are responding well to our commit - ment to providing delicious sparkling water uK soft drinks at the touch of a button,” said Daniel Birn - baum, CEo of SodaStream. “But this is only ‘resilient’ a milestone on our path to changing the way consumers around the world hydrate by drinking more water and fewer high calo - Iced tea showed the highest growth in the UK in ACCorDinG to the Britvic Soft Drinks rie, processed beverages.” 2014, according to Britvic’s Soft Drinks Review. Review, which has just been published, soft drinks have shown their resilience compared to other FMCG categories last year. Whilst came from iced tea and coffee with value other consumables, such as tea and instant sales rising by +30.7% to £68 million and vol - coffee, reported drops in value of -2.2% and ume up +28.5%; -3.5% respectively in 2014, soft drinks • Lemonade experienced shrinkage of increased in value sales by +0.4% to £7.6 bil - both value and volume sales (-6.8%) and lion, according to Scantrack. (-5.9%), yet was still worth a substantial £149 Buoyed by major sporting events, a switch million; of consumer allegiance back to branded • Consumers continued to switch alle - goods and demand for healthier propositions, giance back to branded goods or premium soft drinks manufacturer innovations ensured own label, according to WorldPanel. that the category remained relevant and “Shaped by multiple consumer trends, such exciting to consumers. Top headlines from the as the increasing focus on the wider health review, based on nielsen Scantrack market agenda, marketing and legislation, the rise of data (unless stated otherwise), include: on-the-go consumption and the demand for • Grocery and convenience sales of soft added value out of every experience, the soft drinks at £7.6 billion, growing by 0.4% in both drinks manufacturers who have been the value and volume; most successful have adapted their immediate • Cola remained the category’s star per - consumption formats and incorporated former with value sales totalling more than flavour enhancements, as well as reformatting SodaStream is the No.1 home carbonation water £1.6 billion; to provide low or no-calorie variants,” said brand in the world, according to Canadean. • Highest growth for the fifth year running Paul Graham, Britvic’s Managing Director GB. Soft Drinks Internationa l – April/May 2015 EuRoPE 5 Push for SnR export increases To subscribe email: subscriptions@ SEALAnD natural resources (Snr), the softdrinksinternational.com Danish company behind the production and bottling of Sealand Birk birch sap based func - tional beverages, is projecting a 50% jump in global sales in 2015-2016. over 90% of Sealand Birk’s production is exported, with Asia, north America, the To advertise European mainland and Britain being the biggest markets. Snr is currently engaged in email: advertising@ fund raising to grow production by expanding softdrinksinternational.com Sealand Natural Resources, the company that its birch tree plantations in the Sealand area produces of Sealand Birk birch sap based of Denmark, while sourcing a greater amount functional beverages, is projecting a 50% jump of sap from organic birch tree forests in Fin - in global sales in 2015-2016. land. “We are expanding the forest area in Fin - To contribute land, so when we start to harvest and bottle natural taste is at its most refreshing and in the spring again, we will get even more sweet. The bottled products contain no email: news@ juice from birch sap,” said Lars Aarup Poulsen, added sugars. it is being marketed as a well - Snr’s founder and CEo. ness drink, due to its detoxifying, diuretic, softdrinksinternational.com Snr also plans to invest in expanding pro - cleansing and purifying properties. duction at its present bottled plant at Ørbæk, Snr currently produces Sealand Birk in located on the Danish island of Funen. The five varieties, including original, blueberry, company currently leases its bottling facilities. elderflower, ginger and raspberry flavoured or call +44 (0)1202 842222 Part of the next wave of capital investment drinks in 330ml bottles. funding will be directed at acquiring its own The primary ambition, says Poulsen, is that www.softdrinksinternational.com production, bottling and warehousing facilities. Snr will continue to grow sales within the Sealand Birk is produced from pure birch new beverage category of ‘Tree and Plant sap harvested in the early spring when the Waters’. 6 EuRoPE Soft Drinks Internationa l – April/May 2015

PomeGreat with a “We’re caught in the crazy situation of hav - Eu go-slow is not natural fruit sugar ing a drink that is proven to be healthier than alternative cannot our competitors and yet we can’t say so,” said good for business claim health benefits Pritchard. “our juice drinks are the first in the because of delays in EU UK to be sugar-free and there is a great deal approval. ‘riDiCULoUS, health-threatening delays in of positive scientific research that points to bureaucracy’ are getting in the way of com - the benefits of our sugar alternative. it helps municating clear and proven health benefits of manage sugar levels in the blood which a sugar-free drink, according to Adam means that consumers don’t get dangerous Pritchard, Managing Director of British juice glycaemic spikes that puts them at risk of manufacturer PomeGreat. having passed multiple stringent clinical type 2 diabetes.” An application for approval for a safe sugar reviews. PomeGreat sits on shelves alongside PomeGreat has been warned to avoid alternative made from natural fruit extract many sugar-sweetened competitors and yet is making any claims on its packaging until has been mired in red tape in Europe for five unable to make clear in advertising, on pack approval is granted. The company is also pre - years. Without approval, PomeGreat is unable or on its website the significant health bene - vented from describing the benefits of pome - to make health claims despite the extract fits that the drink offers. granate antioxidants.

Price war in The new pricing policy is the greatest strategic change in S-Group’s supermarket Finland trade in over 10 years, said Taavi Heikkilä, the CEo of Suomen osuuskauppojen Keskuskunnan (SoK), the parent company of DECLininG purchasing power is driving a S-Group. new price war on soft drinks between Fin - “We will do our utmost to offer the best land’s biggest supermarket chains. The bever - and most affordable prices in Finland,” said age war, which is being fought out between Heikkilä. Taavi Heikkila, CEO of SOK, parent company of main players Lidl, S-Group and Kesko, has S-Group. seen the shelf price across all branded soft drinks discounted by an average of 15% in serial advertising campaigns since mid-January, has a 42% share of Finland’s grocery market, In brief… is expected to produce an increase in sales in and Kesko, which holds a 31% share.” this segment in the first half of 2015. in March, Lidl matched S-Group’s special l The Danish government’s decision to “While consumer purchasing power in Fin - campaign-led pricing strategy by reducing the remove the excise tax on soft drinks in 2014 land has remained largely intact despite the cost of most branded soft drinks products by has not had the intended outcome of signifi - economic downturn, households and individu - 45%. Kesko cut its prices on soft drinks by up cantly reducing cross-border trade in non- als are spending less, and the heightened to 35% in February-March. in the case of S- alcoholic beverages, particularly from price competition we are now seeing is a Group, the price cuts will also apply to its 60 Germany, according to market experts. reaction to a weakened national economy Prisma hypermarket stores across Finland. “A major factor in the decision to roll back where disposable income is in decline,” said “i would expect the price competition to import duties on soft drinks was a desire to market analyst Ulla Lehmijoki. Lidl is widely continue for a fixed period, because it would bolster domestic sales of beverages while seen as the challenger seeking to erode the be quite costly for retailers to sustain price reducing cross-border purchases of soft domination of market leaders S-Group, which cuts over longer periods,” said Lehmijoki. drinks by around 60 million litres a year,” said Jørgen Dejgaard Jensen, a Business and Eco - nomics Professor at the University of Copen - Walking on pack and online. hagen. The first competition which took place The government’s primary objective, said sunshine between 7-14 April gave away 10 family days Jensen, was that local Danish grocery stores out at Thorpe Park resort in the UK and an and other retail outlets would benefit directly overnight stay at a nearby hotel, worth more from the 60 million litres lost to cross-border SUnny D is running four family focussed than £600 each. trade. “So far, there is no evidence that this social media competitions across the year. The The competition will run on the Sunny D has happened,” he said. first took place over the Easter holidays, and Facebook page https://www.facebook.com/ the next will take place at the end of the sunnydofficialuk and offers winners an exclu - l Sales of soft drinks in Finland dropped by summer school term, during october half sive backstage tour and entry to Thorpe Park 3.1% in 2014, according to latest figures from term and in the run up to Christmas. in Chertsey, Surrey, for four people. the Federation of the Brewing and Soft The initial competition will be promoted As well as free access to all the rides, win - Drinks industries (FBSDi). By contrast, sales of online with the remaining three promoted on ners will go behind the scenes and tour a bottled water rose by a healthy 5.3%, a rise rollercoaster workshop, meet the staff, and widely attributed to an early spring and gen - visit areas usually reserved for authorised erally warm summer. staff. Sales fell by 7.7 million litres, or 3.1% in There will even be an engineer on hand to 2014, on total sales of 242.3 million litres. answer questions about the rides and dis - Sales of bottled water amounted to 70.4 mil - cover what goes into opening a major park lion litres, representing a rise of 3.6 million ride and witness what happens when a roller - litres. coaster is launched. The impact of lower sales of soft drinks in Entrants to the competition need to the Finnish market has become a cause of upload a photo of their best Sunny D serious concern for the industry. Employment moment which encapsulates the feeling of in the brewing and beverages sector dropped walking on sunshine, such as a photo with by 3,100 personnel in the two year period to their family or friends, or pet. the end of 2013.

8 InDuSTRY nEWS Soft Drinks Internationa l – April/May 2015 Food Hospitality Africa World Africa THE second edition of Food Hospitality World Africa will be held at the Cape Town Coca-Cola thanked international Convention Centre from 20-22 May. in Liberia A new feature this year is a Food for Thought conference whose topics will LiBEriA’S Vice President Joseph Boakai include food security, food safety, sustainabil - praised the contribution Coca-Cola had ity and how to do business in Africa. made to the country when helping launch The organisers say they are particularly the latest Liberia Coca-Cola Bottling Com - keen to match buyers and exhibitors proac - pany (LCCBC) cultural leadership campaign. tively. This strategy will be furthered by host - Vice-President of Liberia Joseph Boakai. He made particular reference to Coke’s ing key buyers from several countries, giving strong support during the ebola crisis. As we them an insight into South Africa’s food and reported earlier, the Coca-Cola Company cultural leadership brand ambassador. She is beverages sector. and its local bottler provided medical supplies, an ebola survivor, having contracted the dis - Food Hospitality World drink stocks, cash funds and other assistance. ease while caring for patients at a local clinic. Africa is organised jointly by “We want to recognise your leadership Seth Adu-Baah, LCCBC’s Country Manager, two of the Fiera Milano and the many, many programmes you have said the company had been pleased to assist Exhibitions events: Tutto - introduced over the years to help our peo - during the ebola crisis and would continue to food and Host. ple,” said Boakai. “Thank you for being part of give extensive community support. what we are doing in this country.” “it is our fervent hope and prayer that the The Vice President also reminded his audi - current decline in infections and deaths will Ceres ‘juiced up’ ence of several other initiatives, including continue and this dreadful disease will be Coca-Cola’s ongoing support for women run - gone completely from our midst in the very website ning their own micro-businesses. And he short term.” pointed to a personal link: he was a school - He explained that LCCBC would continue mate of senior Coca-Cola global executive to supply safe drinking water from its Tub - SoUTH Africa’s Ceres brand of juices and Alexander Cummings. manburg treatment plant and also continue other beverages has ‘juiced up’ – as it LCCBC has named Kyndy Kabbah as its its women’s empowerment activities. describes the makeover – its website: www.ceres.co.za The move is linked to pack - aging changes and other product rejuvena - AB7 ‘bigger tion across the range. The site has always been heavy on infor - and better’ mation about the source of Ceres fruit, envi - ronmental and other issues as well as the product line-up. This is now presented in an THE organisers of Africa’s Big Seven, which enhanced format with an emphasis on clear they present as ‘the continent’s leading food graphics, and beverage event’, are confident the 2015 Ceres is part of the Paarl-based Pioneer edition will be an even bigger success than its Foods group. its beverages portfolio includes predecessors. 100% juices, fruit drinks, water, concentrates, This family of shows will be staged from fruit tea, CSDs and children’s drinks. 21-23 June at its usual venue: the Gallagher Ceres now supplies to over 80 countries Convention Centre in Midrand, Gauteng – The inter-related but distinct shows under worldwide and is keen to grow its export part of greater Johannesburg. the Big Seven umbrella include DrinkTech business further. “Since launching Africa’s Big Seven as an Africa (beverage processing and packaging Africa-only event in 1984, we have grown its machinery, equipment and technology, bever - exhibitor profile to 35 countries and 225 age products), FoodTech Africa (food and exhibiting companies as of this year,” says John beverage fair covering ingredients, additives Thomson of Exhibition Management Services. and flavourings, manufacturing technologies, “For 2015 we have many new first-time etc), Pan Africa retail Trade Exhibition (covers exhibitors from France, Denmark, Belgium beverages, fresh produce, packaged foods and and Eastern European countries such as Esto - other FMCG lines), AgriFood, interbake Africa, nia, Ukraine, Lithuania and russia. This year retail Solutions Africa, and FoodBiz Africa will see the best and biggest AB7 ever”. (hospitality industry, catering, institutional). The venue is completely booked out. “you don’t need to travel all over Africa to China and india are returning with their well- do business across the continent – the mar - established pavilions. ket comes to you, right here in South Africa,” Buyers are expected to equal or surpass says Thomson. “Times are tough and compa - last year’s total of 8,624 from 44 countries, nies are cutting budgets. if any company can including 20 African nations. only spend money on one thing, AB7 should be that one thing.” Two conferences are also being held in tandem with AB7: DrinkTech on 23 June and FoodTech the previous day. They are organ - www.softdrinksinternational.com ised by VDS Media. Soft Drinks Internationa l – April/May 2015 AFRICA 9

Interactative the bottom label. one of the three charac - ters then starts entertaining with clips on bottles the themes of love, romance and dream. Taking it a step further, two bottles can be scanned together to make the charac - APPLETiSEr has generated widespread ters interact, with a selection of nine possi - consumer interest in South Africa through bilities. its use of Augmented reality (Ar) which brings three interactive animated characters to life on 275ml bottles in a limited edition Carnival time for collectable pack. “We are excited at employing this rela - Refriango tively new technology in such an innovative way,” said Brand Manager Serena ramiah. “We believe our fans will love the experi - AnGoLA’S major producer refri - ence of interacting with our brand in a dif - ango is well known for organising musical ferent and fun way thanks to both the Ar quirky male who has not had much luck in events, often with spectacular lighting and technology as well as the beautiful designs love), Apple Blossom (a beautiful female other dramatic support effects. This year it is of the collectable bottles.” character looking for love) and QP1D – a not only continuing that policy but also con - She explained the campaign was designed somewhat different cupid who uses a tributing to major community happenings to create ‘talkability’, engagement and inter - bazooka instead of bow and arrow to make such as the Luanda Carnival. action. people fall in love and has a hovercraft With a heritage dating back to the 1850s, With the collectable packs, consumers rather than wings. Carnival in Luanda was ‘reborn’ in 1978 with can watch three distinct fun characters Consumers download the Appletiser app a structured programme as opposed to the come to life. They are Johnny Appleseed (a on their phone or tablet and use it to scan ad hoc localised activities that had been the norm for decades. it has since taken on added dimensions Power Horse including a colourful, noisy parade which attracted a huge crowd. beach soccer refriango’s Blue CSD brand – one of Africa’s biggest in this category – this year became one of the first companies to enter a THE Power Horse energy drink brand is float in the parade, featuring entertainers who building loyalty throughout many African have fronted in Blue-sponsored concert markets thanks to a series of promotions series. The float was accompanied by dancers. and sponsorships, along with extensive use After the parade the entertainers contin - of social media. ued to deliver music and dance with thou - Power Horse originates in Austria and has periods were much tighter than the result sands of people joining in. put a lot of work into developing African suggests. refriango’s red Cola brand also drew a sales. in the run-up to the weekend of games in large crowd – estimated to be around 80,000 Among recent initiatives was sponsorship Durban, Power Horse Africa ran a selfie – to a major event bannered as red respect of beach soccer which culminated in a tro - competition on its Facebook page. Competi - Luanda. phy final played in Durban, South Africa. tors had to include a Power Horse logo, Claimed to be one of the biggest such Senegal’s Lions of Teranga scored a 5-4 advertising or the Power Horse Beach Soc - happenings ever in Angola it was presented victory over Côte d’ivoire to take the cham - cer African Trophy logo. as a tribute to the national capital. pionship with nigeria making it to third Competitions were also run during the The show was streamed live online and place. The nigerian Sand Eagles trounced weekend programme along with live music, continues to be available via youTube. hosts South Africa 9-3 although the first two cheerleaders and other action.

Juice brand The brand was the official beverage spon - sor for the third consecutive year. on its bike “Liqui-Fruit’s fun and vibrant brand per - sonality not only aligns well with the Absa Cape Epic, a dynamic event, but we are Liqui-Fruit was again very evident at the delighted to bring a ‘nothing but fruit’ nutri - recent Absa Cape Epic, one of the world’s tional boost to the riders,” said Brand Man - great mountain bike races which is held over ager Beverly Wilson. Blue at Luanda Carnival. eight days and 800km in the Western Cape. Former Springbok fly half Joel Stransky and South African road cycling champion Anriëtte Schoeman also entered as Team Liqui-Fruit in the mixed category. As well as competing, they took part in an initiative to supply juice and sports gear to underprivi - leged children along the route. Liqui-Fruit was also heavily involved in the race prologue event and the finale at Meerendal Wine Estate, helping the public put their skills to the test on supplied moun - tain bikes. Meerendal was also the venue for Red Respect, Luanda. Liqui-Fruit kids’ zone, Absa Cape Epic. the Liqui-Fruit Kiddies’ race. 10 InDuSTRY nEWS Soft Drinks Internationa l – April/May 2015

plans in the Middle East and especially in the UAE. Participants – both exhibitors and buyers – agreed that maintaining prices amid over- Middle East supply was a key challenge. Another signifi - cant trend discussed widely during the show Middle East was that new technology was playing a sub - stantial role in generating cost efficiencies as aluminium industry well as driving demand. “Low energy costs in the Middle East give could double a strong cost advantage to the manufactur - ers, and it’s here to stay,” said one specialist supplier. “As more manufacturers keep set - THE ambience at Aluminium Middle East base and expanding in this region, it 2015 held in Dubai was markedly optimistic, increases opportunities for us - we will be not only because of the volume of business making inroads to sell our products.” done during the growing international event Aluminium Middle East 2015 attracted but also because of strong indications that nearly 200 exhibitors from 30 countries the sector’s buoyancy is continuing despite while buyers passed the 4,000 mark, coming some global challenges. advantages. from some 75 countries. Some observers suggested the sector Several major players used the occasion The fifth event in the series will be held could double in size because of regional to announce firm or intended expansion from 27-29 May 2017. new line for More support Muscat bottler for foodbank

oMAn refreshment Co (orC), a PepsiCo CoCA-CoLA and the regional Food Bank - franchisee, has added a new Sidel produc - ing network have renewed their ‘Eradication tion line to help meet soaring demand. of Hunger by 2020’ partnership for the third Growth has been running in the double dig - consecutive year. its. Speaking at a signing ceremony in Beirut, The Muscat-based company had for about Coca-Cola Middle East’s veteran spokesman 16 years been operating a Sidel Combi12 Antoine Tayyar described the joint initiative Coca-Cola’s Antoine Tayyar (left) signs the line which produces 2.25 litre CSDs at a as ‘an extension of responsible corporate cit - partnership agreement with Moez El Shohdi, speed of 18,000 bottles per hour. izenship that began in our earliest days as a co-founder and Chief Executive of the Food The new line will help orC achieve effi - company. After all, our company can only be Banking Regional Network. ciency and lightweighting. as healthy as the people and communities orC General Manager youssef Ezzikhe we strive to refresh’. resources but also their time to help us in said the bottler had a long-term relationship Tayyar also thanked bottlers in the region our mission to distribute meals and bever - with Sidel: “With the growing local demand who have ‘not only dedicated their ages to Syrian refugee camps’. on our products and carbonated soft drinks in general we approached Sidel again to obtain a production line which will enable us Al Rabie links to increase production and eventually achieve a strong competitive edge,” he said. with Kidzania

AS Kidzania Children City establishments open around the world, soft drink producers compete for the right to become a partner in the enterprise, usually running a bottling ‘factory’ or juicing plant where the young patrons get involved and earn ‘money’ to spend. Juice producer Al rabie Saudi Foods has signed with the developer of Kidzania’s Jed - Oman Bottling Co production plant. Al Rabie, Kidzania Riyadh. dah children’s city – 17th in the world – to be the official juice partner. The venue is part of the Mall of Arabia. self-reliance as well as juice production. For Al rabie it’s a natural progression. The Al Shareef Munzer Bin Terad Al Harthy, Al company has long prided itself on running rabie’s Chief Executive, said, “The company an educational pro - will provide a small factory equipped with Join the SDI LinkedIn group gramme for young - the latest technologies inside the educational sters. entertainment city in order to educate chil - This, it says, will dren about the basic steps of Al rabie’s juice Soft Drinks International help teach children and other food making processes.” more about the value He described Kidzania as a ‘wonderful of work, money and children’s city’. Soft Drinks Internationa l – April/May 2015 MIDDLE EAST 11 Zoap scores on hygiene, commerce and recycling

A TEAM from several Lebanese universities put aside campus rivalries to co-operate in Amwaj Farah winners. devising a new product called Zoap as their entry in the Amwaj Farah or ripples of Hap - piness initiative run jointly by the Coca-Cola versity of Bahrain with ‘Avenir’, a recycling Arab is a non-profit organisation established Foundation and inJAZ Al-Arab. concept built around bins in public places to inspire, prepare and empower Arab youth More than 400 students from 29 universi - which make a fun sound when waste is to succeed in the global economy. its commit - ties in Bahrain, Saudi Arabia, Jordan, Palestine deposited. They also collect points which can ment to developing business and entrepre - and the UAE as well as Lebanon took part in be redeemed for awards. neurial skills extends from kindergarten to the latest Amwaj Farah programme. As we have reported in the past, inJAZ Al- university levels. The venture’s aim is to use the power of keen young brains and their research resources to create community projects that can be put into action. Zoap uses upcycled cooking oil to create soap that can be marketed commercially and also used by under-privileged communities. The team’s objectives were to tackle unem - ployment, environmental sustainability and social issues related to hygiene – all at the same time. They taught three unemployed women how to make the soap and used social media to market it while also spreading awareness of the importance of recycling and hygiene. Their US$10,000 grant as winners of Amwaj Farah is already being used to expand the project across Lebanon, empowering fur - ther women and extending into other types of product such as liquid soaps and lotions. The success of the winners and runners-up was the more noteworthy in that participat - ing teams were given a mere US$500 to - start their projects, based on a philosophy of teaching the importance of fiscal responsibility. They were required to demonstrate how they had kept costs to a minimum. “Arab youth are the heartbeat of society – their passion and motivation to make a posi - tive impact is predominant in the region,” said Antoine Tayyar from Coca-Cola Middle East region, a soft drinks industry veteran who is very well known throughout MEnA. “The ripples of Happiness programme in the Middle East offers students the opportu - nity to become equipped with the proper tools and acquire the skills needed to make positive changes in their communities. We are delighted to see that the youth are engaged and creating great projects aimed at benefiting their communities through small actions with big chain reactions.” This year’s runners-up, a team from KSA’s Effat University tackled an issue that is highly topical in the kingdom: preserving social morals and instilling traditions in the behaviour and attitudes of young children. The ‘Let’s build their future’ project centres on a series of cartoons with educational mes - sages. The team is using its grant to produce these commercially. Third place went to a team from the Uni - 12 MIDDLE EAST Soft Drinks Internationa l – April/May 2015 Dubai Lynx success for CSD campaigns

SoFT drinks marketing was again well rep - resented in the ranks of winners at this year’s Dubai Lynx international Festival of Creativity. The festival and its awards have evolved exponentially as a definitive plat - form for the recognition of marketing cre - ativity in the Middle East. 2015 Dubai Lynx winners. The Coca-Cola Company’s Hello Happi - ness phone booth, a hugely successful although also slightly controversial promo - watch in the creative arena.” www.dubailynx.com as can winning cam - tion created by y&r Dubai took the grand As we reported at the time, the Hello paigns of earlier years. prix for branded content and entertain - Happiness phone booths were installed in next year’s Dubai Lynx festival will run ment, the grand prix for public relations, UAE labour camps during the first quarter from 6-8 March with the awards ceremony gold medals and other honours. of 2014. Workers were able to use tags on 9 March. A Pepsi reunions campaign which ran in from Coke cans to phone home, with their Egypt was another 2015 medal winner. it reaction captured on video as they talked was devised by impact BBDo Cairo and with wives, children and other loved ones. impact BBDo Dubai. The campaign generated massive media This was a ground-breaking ramadan ini - coverage and very strong support through - tiative, using music as a foundation for a out the Middle East, including from the message of reconciliation in a country workers themselves. A few commentators where differences had become a sticking suggested it exploited the loneliness of the point between friends, families, colleagues labourers but this criticism did not gain a and communities. The song became a mas - lot of impetus. sive success throughout the Middle East, The Hello Happiness phone booth video transcending its intended Egyptian focus. and other winning entries, including case The Hello Happiness phone booth campaign. Sales soared but most importantly the presentations can be accessed on campaign also had a measurable impact on actually getting Egyptians talking with each other again about shared values. 10th year for The Hello Happiness phone booth achievement in the branded content cate - scholarships gory carries extra weight in that entries in this were up by 93% on 2014 while Pr category entries increased by 84%. THE Saad Abdul Latif Tomooh scholarships overall there were a record 2,473 programme funded by PepsiCo in partner - entries in 15 award categories. Submissions ship with the Beirut-based Ajialouna non- came from 21 countries led by the UAE, governmental organisation is marking its Lebanon and Egypt. first decade of operation in 2015. Festival Director Emma Farmer com - The programme has to date delivered mented, “The record number is a reflection 2,055 grants to students. of how much the region’s industry has recipients are those ‘who are highly able developed and excelled in recent years. but face difficult financial circumstances’, “We launched the programme out of Their performance on the global stage at explained Sufian Al Salman, Senior Hr our firm belief that education is the most the Cannes Lions over the last few years Director for PepsiCo’s East Med & Africa effective way to empower young people to has proved that MEnA is now a market to business unit. succeed in life”, he said. uAE cricket team national Cricket Team player and official spokesperson for red Bull Campus Cricket heading to world commented that it was ‘only a matter of time’ before the tournament was intro - finals duced in the UAE. “it is a proven, credible and competitive international university-led cricket platform. in the past couple of years the United As we have seen from the international Arab Emirates have become more involved games that have been played in Dubai, Abu with international cricket, partly with the Dhabi and Sharjah cricket is massive in the Red Bull Campus Cricket Dubai. support of soft drink sponsors. now the country,” said Kuruppu. Photo: Maxim Shatrov. red Bull brand has extended its popular The inaugural UAE tournament attracted red Bull Campus Cricket series to UAE. significant attention. The semi-final and final Sixteen UAE universities vied over two which beat Skyline University College by six were televised internationally. days of qualifiers for places in a semi-final wickets to earn the honour of being the and final played in Dubai on the same UAE’s first representative at the world occasion as the Emirates Airline Twenty20. finals, to be played in india later this year. www.softdrinksinternational.com The victor was Heriot-Watt University Brendon Kuruppu, former Sri Lanka

14 InDuSTRY nEWS Soft Drinks Internationa l – April/May 2015 Big drug haul in Asia Pacific flavoured water A SyDnEy waterfront raid on a shipping nadeshiko Brand container supposedly full of bottles of flavoured water not only resulted in the for Suntory seizure of 230kg of liquid methylampheta - mine but also led to further raids in Colom - bia which yielded over 250kg of cocaine. SUnTory Beverage & Food, a core com - The long-running investigation involved a Suntory staff training. pany of the Suntory group which is one of multi-agency taskforce in Australia (Aus - Japan’s largest soft drink bottlers and a tralian Federal Police, nSW Police, Australian major beverage player throughout the Asia workplace. Border & Customs Protection Service, and Pacific region, has been accredited as a nadeshiko selections are made jointly by Australian Crime Commission) and the nadeshiko Brand. the Ministry of Economy, Trade and industry Colombian national Police. This accolade, which carries considerable – known as METi and a very powerful As with so many major enforcement weight in Japan, is for excellence in encour - agency – and the Tokyo Stock Exchange. operations, this began as far back as May aging women to take an active role in the Criteria are strict, focusing on opportuni - 2014 when covert intelligence suggested a ties for women to progress their careers person of interest was planning to travel to and the support given to them in terms of Australia as part of a plan to import illegal training, advancement, encouragement and drugs. assistance with achieving work-life balance. The investigation ticked along for many The assessors choose only from ‘first sec - months until the wharf raid which delivered tion’ companies on the stock exchange and further information as well as the seized also take into account the companies’ per - drugs, estimated to be worth around A$156 formance, notably return on equity. million. Colombian police subsequently seized a consignment of flowers handled by the syn - Fijian water plant will be bottled under the dicate, discovering 243kg of cocaine. More Love & Thanks Water brand, recently they grabbed another flower con - gets green light… primarily for sale in China, signment, this time with 10kg of hidden india, Korea and indonesia. cocaine. at last The project is a partner - Several people have subsequently been ship between a Korean- arrested in Australia and Colombia. Those owned company and Fijian charged in Australia are liable to penalties as iT’S been a long time coming but Fiji’s latest interests, including govern - high as life imprisonment. mineral water production plant finally has full ment agencies. approval to proceed. The initial lease was its source is at nadelei in signed in 2003. the Tavua district on Fiji’s Post-conference in the past 20 years Fiji has become a main island of Viti Levu, prime global water source thanks to the close to the gold mining tours in Japan inspired marketing of Fiji Water and its dis - township of Vatukoula and a tinctive bottles, notably in the USA where little over 90km from the the product features in many bars and resort area and principal international air - PArTiCiPAnTS at this month’s Japan PET restaurants as well as in prominent retail port at nadi. resin Trade, Fibers, Applications & recycling store merchandisers. The water will be bottled on-site. /rPET conference have the opportunity for Two other water brands have since A 99-year special buffer zone lease has on-site tours after the show. evolved. been issued to the developers by the gov - The conference provides an insight into A stand-off between the foreign-owned ernment, protecting the source. Japan’s advanced PET bottling, packaging and Fiji Water and the Fiji government over The venture is expected to generate labelling technologies while also examining its water extraction taxes and other issues some FJD45 million (around £14.7 million) PET recycling sector which is evolving rapidly. slowed down the marketing tsunami but its annually in water extraction fees while one field visit is to the Kirin Packaging impact on the national economy soon employment of local people will deliver sub - Centre and the other to JapanTec PET recy - became evident and a compromise was stantial economic benefits. The company also cling, Kyoei industry and the Suntory Haruna reached. plans to support community services and soft drink plant. Most of the output from the new factory initiatives. Keynote papers at the conference include one dealing with evolving efforts towards environmentally friendly PET bottles and label development, delivered by Munehiko Takada of Suntory’s new packaging department. other papers cover an overview of Japan’s PET industry, global Join the SDI LinkedIn group analysis and outlook for 2015, MEG mar - Soft Drinks International ket development and quality, cost reduction and productivity inno - vations in preform manufacturing. Soft Drinks Internationa l – April/May 2015 ASIA PACIFIC 15 Thailand ups the pace with ProPak Asia

ProPAK Asia, to be held in Bangkok from 17-20 June, is highlighted by the Thai Con - vention and Exhibition Bureau (TCEB) as an example of the type of major trade show being presented in both the national capital and regional centres as Thailand returns to its normal pace following the end of martial law. in reality, Thailand has been in good shape since the military administration assumed Nopparat Maythaveekulchai, TCEB. Justin Pau, Bangkok Exhibition Services. power from a dysfunctional civilian regime and brought calm to city streets. But the new phase ensures that business booming business events, services, facilities, increase further on last year’s 36,310. There people and foreign governments take a attractions, people and – of significance to will be over 1,800 exhibitors from 45 coun - more positive attitude, aligning them with our sector – its food and beverages. tries. local corporates whose mood is over - Thailand is a major soft drinks producer organised by Bangkok Exhibition Serv - whelmingly positive. and Thai companies also hold substantial ices, it will occupy all six halls of the TCEB recently launched a promotional stakes in other Asian markets. Bangkok international Trade & Exhibition initiative bannered as ‘Thailand Connect the This year’s ProPak Asia is the 23rd edi - Centre. World’ which showcases the country’s tion. Buyer numbers are expected to “ProPak Asia is a prime example of how Thailand’s business events industry is poised to thrive with the full implementation of the ASEAn Economic Community by the end of 2015,” said nopparat Maythaveekulchai, TCEB’s president. “We are confident that with leading events such as ProPak Asia, the Thai business events sector will continue to grow strongly in 2015. This year, Thailand expects to wel - come 1,036,300 business events visitors.” Justin Pau, General Manager of Bangkok Exhibition Services said “ProPak Asia is the ideal platform for buyers and sellers to con - nect with one another and Thailand is the perfect host for a venue of this scale. “Every year, our exhibitors and buyers particularly appreciate the superb facilities – whether inside or outside the conference hall – first-rate connectivity, and unmatched ProPak Asia. service.” 16 ASIA PACIFIC Soft Drinks Internationa l – April/May 2015

potential,” said Michael Zacka, President of Tetra Pak training Tetra Pak Asia. Thailand has become one of the group’s biggest markets in the region. in Thailand “investing in this training facility conveys our strong commitment to supporting our WiTH Tetra Pak systems in fast growing use customers to meet growing consumer throughout Asia, a major training centre with demand.” three full packaging lines is now in full oper - Peter Mott, Tetra Pak’s regional Vice Pres - ation in rayong province, Thailand. ident for Technical Service, explained the rayong is on Thailand’s eastern gulf coast, centre was staffed by certified instructors some 220km from Bangkok. Best known for from the group’s global training organisation. its seafood and increasingly popular as a vis - “With a broad range of courses for dairy itor destination, it is also evolving as a man - Tetra Pak training centre, Thailand. and beverage producers combined with its ufacturing area. accessible location in Thailand, this training Tetra Pak has invested over 200 million “Tetra Pak has been in business in Thai - centre provides customers across the region baht in the 3,000 m 2 facility in the Eastern land for almost 40 years and we have a support to help them achieve quality, cost Seaboard industrial Estate. strong confidence in the country’s growth and operational performance excellence.” Fore! Flight drink Another studio links with golfer joins Red Bull network nEW Zealand-Korean women’s golf cham - pion Lydia Ko has been familiar with interna - tional flying for many years while competing rED Bull has opened the 11th in its evolving as an amateur until making the plunge – global network of recording studios as the with spectacular success – into the fiercely energy drink brand steps up its artistic activ - competitive professional circuit. ities. red Bull Studios Tokyo made its cre - Ko is now associated with the flight drink ative debut with a red Bull Music Academy Red Bull Studios Tokyo. 1Above which also calls new Zealand Studio Science by Logic System workshop. home. Logic System is a music project led by The golfer is Korea-born but her family Hideki Matsutake who has for many years its sister establishments by offering music- moved to new Zealand when she was a been an active member of Japan’s yellow makers a no-cost venue, sharing in its expe - baby and she is a nZ citizen. She began Magic orchestra. riential digital platform. playing golf on Auckland’s north Shore when run in association with the red Bull Music A further red Bull Studio is to open this she was only five and earlier this year became Academy, the new Tokyo studio will follow year in Berlin. the youngest player ever of either gender to be ranked no. 1 in professional golf. She has just turned 18. Thailand celebrates “i’m excited to have 1Above supporting me. i’m traveling so frequently and need to bottle centenary be 100% as soon as i land. With 1Above, i know i am going to arrive ready to take on the best female golfers from around the THE Coca-Cola system in Thailand – which world,” said Ko at a sponsorship confirma - includes the country’s two bottlers as well tion. as Coca-Cola (Thailand) – is celebrating the “new Zealand is really important to me, 100th anniversary of the iconic Coca-Cola and i’m proud to be supporting a small Kiwi glass bottle by giving away a million bottles start-up as we both embark on our journeys of Coke, and . to lead the world.” it has also appointed a special ambassador Coke bottle ambassador ‘Toey’ Jarinporn 1Above is a successful functional drink for the centennial programme: well-known Joonkiat with Coca-Cola Thailand staff. currently sold at Australasian airports, in actress Jarinporn Joonkiat who is known convenience stores, online and through throughout Thailand as Toey. other channels. its producers intend to build “The Coke glass bottle is one of the points of purchase, fizzy fun Songkran activi - global distribution. world’s first commercial icons and has ties and Coke global exhibition tour.” achieved iconic status as a symbol of a Three new video commercials have been refreshing and uplifting experience,” said created featuring the centennial ambassador, nuntivat Thamhatai, Public Affairs and Com - one for use specifically on social media chan - munications Director for Coca-Cola (Thai - nels. Social media is also being leveraged for land). a variety of promotional activities. “it remains an important asset to our Senior brand manager Prapaipak Weigl business to this day. it has won over con - pointed out that the distinctive glass bottle sumers in Thailand and the world over for was only one of several packaging options. 100 years. “Apart from glass-bottled Coke, our bev - “We are investing more than 450 million erages come in slim and sleek cans and PET Baht in our biggest marketing programme of bottles. Matching the right size and material the year to celebrate this globally significant for the right occasion has been one of the Champion golfer Lydia Ko with Stephen Smith, milestone. The marketing activities include a most important factors for our success and 1Above’s Chief Executive. massive promotion campaign, activities at for winning consumer preference,” she said.

18 InDuSTRY nEWS Soft Drinks Internationa l – April/May 2015

is our invitation to consumers around the world to share in the specialness of an ice cold Coca-Cola.” Americas The Coke Bottle 100 campaign will come to life through a number of elements, includ - Starry design ing: • The Coca-Cola Bottle: An American icon for Coke at 100 – Art Exhibition at the High Museum of Art in Atlanta, Georgia; • The Coca-Cola Bottle: inspiring Pop Cul - ‘A DESiGn so distinctive that it could be ture for 100 years – Travelling Art Tour; recognised by touch alone and so unique that • 14 new television and digital films; Coke is celebrating 100 years of its iconic shape it could be identified when shattered on the • Kissed By – out of Home and print in a number of ways this year. ground’: this was the brief for the creation of campaign featuring iconic celebrities; the Coca-Cola bottle which is 100 years • nobody Like you – new Music Anthem young this year. To mark this milestone, The unmistakable curves and a distinctive contour, from emerging artist, Francesco yates; Coca-Cola Company is celebrating with a the bottle has become a global icon, inspiring • Kiss The Past Hello – A book published year-long campaign that includes new adver - a century’s worth of signature moments in by Assouline and featuring classic and tising, a music anthem and a series of art film, social history, design and the fine arts. contemporary images of the bottle; and exhibits featuring works from some of the “Since its creation in 1915, the Coca-Cola • Story of the Coca-Cola Bottle App – world’s leading contemporary artists including bottle has achieved iconic status as a symbol interactive journey for consumers Andy Warhol, norman rockwell and Peter of refreshment and uplift and it remains an through the Coca-Cola archives in Blake. important asset for our business today.” said Atlanta. Born on 16 november 1915, the Coca- Marcos de Quinto, Chief Marketing officer, The High Museum of Art, in collaboration Cola bottle was the creation of the root The Coca-Cola Company. “The campaign, with The Coca-Cola Company will present Glass Company in Terre Haute, ind. With its which will be executed in over 130 countries, The Coca-Cola Bottle: An American icon at 100, a four-part exhibit that will salute the Coca-Cola bottle and its special place in the national Beverage “Shortly, our new worlds of art, design and commerce over the Sparkling Water (with its past 100 years. For the first time ever, two Corp has a secret ingredient) will be in original Andy Warhol Coke Bottle paintings the market. Shasta’s fabled will be displayed alongside more than 100 sparkling year flavours, in a great-tasting original bottle-inspired artworks and photo - health and wellness pack - graphs. The exhibit will also include original age, will continue to keep bottle prototypes and sketches, which is open national Beverage Corp has reported results our (126 year) loyalists from now until 4 october 2015. for periods ended 31 January 2015. content and healthier with - A turn-of-the-century soda fountain For the 12 months ended January, sales out sacrificing their favourite flavour. favourite made its debut in bottles and cans totalled US$645.6 million, up from US$644.7 “The most endearing of this fact-proving 30 years ago this month. million for the same period in 2014. net period has been the comments written by Cherry Coke premiered in February 1985 income was US$49.1 million (US$43.8 in the launch respondents of the Chicago in select US cities before rolling out nation - 2014) ‘experience’. The overwhelming response for wide that summer. The brand put a contem - “Fy2015 will be acknowledged as our the package optics, the invigorating ‘essence’ porary spin on a homespun beverage many ‘discovery’ year. We have validated our and the most assuring praise for the flavour Americans enjoyed as a kid at their local ‘potential’ as the domestic sparkling water has, most excitingly, heightened the future drugstore, where ‘soda jerks’ would add a innovator/leader in north America,” stated promise of our company.” splash of cherry syrup to fountain Coca-Cola. nick A. Caporella, Chairman and Chief Executive officer. The April 2014 roll-out confirms LaCroix Pulse closes Cúrate as a category leader across America, according to Caporella, and october saw the financing successful major launch in Chicago DSD mar - ket of Cúrate and introduction of LaCroix’s latest product, niCola. THE Pulse Beverage Corporation, makers of in December, consumers reported that Pulse Heart & Body Health functional bever - niCola, a cola-essenced sparkling water ‘inno - ages and natural Cabana Lemonades, cent’ of all consumer biased ingredients, is Limeades, and Coconut Waters, has closed a their real choice. non-brokered private placement and sold Successful fund raising will enable Pulse to in February this year, the new LaCroix ‘Fit - 10,050,000 Units to private investors at a expand operations in Mexico and Canada. ness’ package went nationwide in a major price of US$0.10 per Unit. Each Unit con - drug store chain. sisted of one share of the company’s com - “if we had to choose the most profound mon stock and one half of a warrant. Each ing capital purposes but primarily utilised to of our learning experiences in this, our ‘dis - whole warrant allows the holder to pur - expand its operations into Mexico and covery’ year, i would say it was confirmation chase one share of the company’s common Canada and support working capital growth. that our pledge to the health and wellness of stock. Each warrant is exercisable at “We are thrilled with the response to our our consumer outweighed short-term earn - US$0.20 per share and expires between 10 fund raising efforts,” commented robert E. ings growth. The explosive growth of the March and 26 March, 2016. The common yates, CEo of Pulse, “it is gratifying to see Cúrate 8-pack both surprised and delighted shares will be issued with a restrictive legend our founding and early-on shareholders re- retailers. The niCola trials pushed the to satisfy all hold periods required by all invest in us. With these additional funds we sparkling water ‘cross-over’ to experiment in applicable securities rules and regulations. can accelerate our Mexico, Canada and the Chicago cola ‘experience, said Caporella. The funds will be used for general work - domestic expansion plans.” Soft Drinks Internationa l – April/May 2015 AMERICAS 19

A-rated PepsiCo cern with health and wellness trends, increased excise taxes on its products in certain markets, the maturity of its cate - Fitch ratings has affirmed the ratings of gories in developed markets, and continued PepsiCo, Pepsi-Cola Metropolitan Bottling negative sentiment toward artificial sweeten - Company, and Bottling Group, LLC at ‘A’. ers that led to US diet carbonated soft The rating outlook is ‘stable’. PepsiCo had drink (CSD) volume declines in the upper approximately US$28.9 billion of total debt approximately US$3.5 billion for 2015 which single digits. Several of PepsiCo’s developed at the end of 2014. is supported by its cost savings initiatives. markets have stagnant or declining per PepsiCo’s ratings reflect its considerable PepsiCo’s primary goals are investing in its capita CSD consumption trends, weak financial flexibility, substantial cash flow, signif - business, returning cash to shareholders, and economies and/or low population growth. icant scale, product diversification, increasing maintaining credit ratings that provide ready Weak volume trends in developed markets exposure to faster growing emerging mar - access to global capital and credit markets places more dependence on emerging mar - kets, and position as the world’s second including tier 1 commercial paper (CP). kets, which have experienced more recent largest food and beverage company. Fitch PepsiCo’s financial strategy, historically volatility and slowing growth. estimates that PepsiCo’s US$66.7 billion of viewed as aggressive, is also factored into its new product innovation will also be key net revenue during the past 12 months was ratings. PepsiCo increased shareholder- to stemming concerns around health and roughly an equal split between food and friendly initiatives during 2014 by more than wellness and consumers’ growing preference beverages. Approximately half of PepsiCo’s US$2 billion to US$8.7 billion, or approxi - away from artificial ingredients, thus poten - revenue is generated outside of the USA, mately 35%, due in part to activist investor tially increasing the firm’s longer-term oper - with developing markets representing a little pressure. Expectations for 2015 are in a ating risk. over one-third of total revenue based on similar same range of US$8.5 billion to operationally, PepsiCo is focused on estimates of 2013 data. US$9 billion. Fitch views these plans nega - increasing brand support to grow market PepsiCo’s brand strength is demonstrated tively from a credit perspective, as debt- share, expanding its emerging market pres - by its portfolio which consists of 22 brands, funded share repurchases can pressure the ence, growing its nutrition business, reducing with more than US$1 billion in annual retail balance sheet, leaving modest ratings head - overheads, and leveraging technology and sales, that are typically no. 1 or no. 2 in room. negative rating triggers include a processes across its organisation. PepsiCo their respective categories. PepsiCo’s finan - more aggressive share repurchase policy has made noticeable progress on this strat - cial profile is supported by the strong cash that leads to sustained leverage in excess of egy, therefore Fitch believes the company’s generation derived from its brand strength 2.5x. strategic initiatives should help it improve and high margins. Annual cash flow from However, during the fourth quarter 2014, trends. Furthermore, PepsiCo’s five-year operations (CFo) and free cash flow (FCF) PepsiCo remitted US$6 billion of interna - US$5 billion productivity cost savings pro - have averaged US$9.4 billion and US$3.1 tional cash to the USA through a return of gramme, if achieved, should provide the billion, respectively, for the past four years. basis, which Fitch views as a credit positive company significant financial flexibility to Fitch expects PepsiCo to generate CFo in to repay CP borrowings. either reinvest into the business and/or the low US$10 billion range and FCF of PepsiCo’s challenges include global con - increase cash generation.

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Visit our website at • Become a member today and save 10% by entering www.bevtech.org the code ISBTVIP on your membership application. for more information. 20 AMERICAS Soft Drinks Internationa l – April/May 2015 Winner of Almost Dew film will Famous Chef premiere in August announced Green Label Films, in associ - ation with Brain Farm, will premiere and S.PELLEGrino Sparkling natural Mineral release We Are Blood , the skateboarding film Water has named Destiny Antommarchi that has been highly anticipated for months from Johnson & Wales University in north in August 2015. Directed by Ty Evans, We Miami as the winner of the 12th annual Are Blood stars professional street skate - S.Pellegrino Almost Famous Chef Competi - boarder and Dew athlete Paul rodriguez as tion. Antommarchi competed against four he and other top skateboarders travel the other regional finalists for the title, presenting Destiny Antommarchi, winner of the 12th world pushing the limits of what’s possible her signature dish of Asian inspired Grouper. annual S.Pellegrino Almost Famous Chef on a board and celebrating the unifying Antommarchi was joined at the finals com - Competition. passion and unconditional bond created by petition by her chef mentor Chad Anderson. the simple act of skateboarding. The 2015 Almost Famous Chef Competi - J.J. Johnson of The Cecil, Chad Anderson of “With the support of Mountain Dew tion kicked off in January and featured stu - oak Steakhouse Atlanta, Sarah Grueneberg Green Label Films and Brain Farm We Are dents from 41 culinary schools from across of Monteverde, Wilfred Bergerhausen of Le Blood will redefine how the world experi - the country in a series of five regional com - Cirque and Chris Coombs of dbar, Boston ences and associates with skateboarding,” petitions. The five finalists who travelled to Chops and Deuxave. said Evans. “We are excited to tell a com - napa Valley participated in an intense three As the 2015 S.Pellegrino Almost Famous pelling story about the raw emotions of day event including a ‘Mystery Basket’ and Chef title holder, Destiny Antommarchi skateboarding, and by using the best in dig - Signature Dish competition. A panel of culi - receives a one-year paid apprenticeship with ital cinema techniques and equipment, nary leaders served as judges for the event, a renowned chef. we’re creating something different than including: Christina Grdovic, publisher of in addition to the grand prize, the chef skateboarding films of the past.” Food & Wine magazine , Kristen Thibeault, the contestants had the chance to win various We Are Blood was filmed in international 2013 Almost Famous Chef winner and chefs category prizes throughout the weekend. skateboarding hotspots including Spain and China, as well as on a classic road trip across the USA. The team visited a newer signing of this definitive agreement contin - pin on the skateboarding map, stopping in Coke franchise ues our expansion in Kentucky. We look Dubai thanks to the support of film spon - forward to serving the Paducah and sor XDubai. The film was shot in Ultra HD extended Pikeville communities – including our cus - 4K using state-of-the-art camera systems tomers, consumers, and new employees such as the Shotover F1, Phantom Flex 4K CoCA-CoLA Bottling Co (the company) there.” and red Dragon to creatively capture stag - the nation’s largest independent Coca-Cola The definitive agreement and other gering cinematography and perspectives for bottler, has signed a definitive agreement agreements to be entered into at closing a cutting-edge, progressive skateboarding with an affiliate of The Coca-Cola Company will provide the Company the exclusive experience. to expand the bottler’s franchise territory rights to distribute beverage brands owned “Mountain Dew is deeply rooted in to include the Paducah and Pikeville territo - by The Coca-Cola Company as well as cer - action sports, and We Are Blood epitomises ries currently served by Coca-Cola refresh - tain other beverage brands not owned by our brand ethos of living life as you see it ments USA (CCr), a wholly-owned The Coca-Cola Company that are currently and having a damn good time,” said Greg subsidiary of The Coca-Cola Company. This being distributed in the Paducah and Lyons, VP of Marketing, Mountain Dew. “on agreement represents the last phase of the Pikeville territories by CCr. The transaction behalf of our incredibly talented team of proposed franchise territory expansion includes the purchase by the company of skateboarders, producers and crew, we described in the previously-announced Let - distribution assets and certain working cap - hope that this captivating film continues to ter of intent from April 2013 between the ital items from CCr relating to these terri - progress the dynamic world of skateboard - company and The Coca-Cola Company. The tories and the purchase of exclusive rights ing when we share it with audiences company expects the transaction to close to distribute certain non-Coca-Cola bever - around the world in August.” in early May 2015. age brands in these territories. The transac - As previously disclosed, the company has tion also includes the grant by CCr to the signed definitive agreements with an affiliate company of exclusive rights to distribute of The Coca-Cola Company to exchange beverage brands owned by The Coca-Cola the bottler’s franchise territory in Jackson, Company in these territories under a com - Tn for territory currently served by CCr prehensive beverage agreement to be in Lexington, Ky and to expand the bot - entered into at closing. Under such agree - tler’s franchise territory to include ment, the company will make a quarterly Louisville, Ky and Evansville, in. sub-bottling payment to CCr on a continu - Coca-Cola Bottling Co. Consolidated ing basis after the closing for the grant of Chairman and CEo J. Frank Harrison iii such exclusive rights. The company will not Mountain Dew Green Label Films, in association said, “We are pleased to announce the acquire any production assets from CCr with Brain Farm, will premiere and release the signing of a definitive agreement for the last and will, with certain exceptions, purchase skateboarding film We Are Blood in August this phase of our previously announced transac - finished goods from CCr to service cus - year. tion with The Coca-Cola Company. The tomers in these territories.

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22 DEVELoPMEnTS Soft Drinks Internationa l – April/May 2015 Low calorie sugar

TATE & Lyle has launched Dolcia Prima low ingredients calorie sugar, which it says will transform the way the food and beverage industry devel - Enhancing drinks ops low or reduced calorie products. Dolcia Prima is Tate & Lyle’s brand name for allu - lose, a low calorie sugar that exists in nature DӧHLEr has launched Liquid Food & Bever - and can be found in small quantities in some age Enhancers. fruits and foods people eat every day. Water enhancers are trendsetters that Dolcia Prima is said to deliver the satisfy - took the USA by . The idea behind the ing mouthfeel and sweetness of table sugar, product is simple: consumers can carry their but contains 90% fewer calories, so food favourite flavour wherever they go, in the and beverage manufacturers are expected Döhler has developed Liquid Food & Beverage form of a highly-concentrated syrup con - to be able to significantly reduce the calo - Enhancers. tained in a small ‘squeezy’ PET bottle in their ries in products while maintaining the same trouser pocket or bag. This allows them to taste and enjoyment of sugar that con - create their own personalised beverage in an ducted by D ӧhler Sensory & Consumer Sci - sumers demand. instant – at home, at work or on-the-go. ence extensively researched the concept and “one of the biggest challenges our indus - To allow the food and beverage industry the associated probability of success of the try faces is reducing calories while maintain - to participate in this trend, D ӧhler has devel - Liquid Food & Beverage Enhancers from a ing the taste experience consumers expect oped a full range of Liquid Food & Beverage consumer point of view. All the product con - from their favourite foods and beverages,” Enhancers that give water, tea, coffee and cepts impressed with extremely promising said Abigail Storms, Vice President, Platform even beer an individual taste. it includes results. D ӧhler provides its customers in the Management, Sweeteners, at Tate & Lyle. calorie-free enhancers in a number of lifestyle food and beverage industry with holistic sup - “now food and beverage manufacturers flavours, more natural product variants based port in implementing these product ideas. can contribute to this public health chal - on fruit juice concentrates, and enhancers This starts with the syrups, which already lenge by using Dolcia Prima low calorie whose functional ingredients give them contain all ingredients, and extends to consul - Sugar. our culinary teams have learned that healthy added value. A consumer study con - tancy on filling and packaging. it is possible to provide consumers with products with all the taste, all the mouthfeel and all the texture they expect, but without Stevia’s reach all the calories. in taste trials, consumers ranked low calorie versions of foods made extended with Dolcia Prima equally with the full-calo - rie versions.” The new low calorie sugar can be used STEViA First Corp, an agricultural biotechnol - in a range of applications including bever - ogy company based in California’s Central Val - ages to reduce calories or to make lower ley growing region and focused on the calorie options taste even better. Unlike Stevia First Corp plans to extend the reach of industrial scale production of stevia, has high-potency sweeteners, Dolcia Prima is stevia to the Mexican and Latin American market. announced key technology development and 70% as sweet as sucrose (sugar) and has sales collaborations intended to transform the same temporal taste profile, which sugary beverage consumption in Mexico and mark of Mexican Coke. These methods may means it provides a clean, sweet taste as Latin America. be implemented at existing sugar processing well as the functionality of sugar. SF Corp has initiated the development of facilities, and are intended for contract supply it is a highly soluble, liquid ingredient, technology and outreach efforts aimed at from the proposed first dedicated stevia pro - which means it is easy to use in liquid prod - enabling widespread transformation of bot - cessing facilities in north America, which the ucts and adds bulk and texture in formula - tling operations in Mexico by targeting effec - company plans to construct in California. tions. Tate & Lyle applications experts have tive methods to shift large scale beverage As detailed in a 2013 report by Credit developed optimised methods to incorpo - industry suppliers away from sugar-loaded Suisse, Type 2 Diabetes is the leading cause of rate Dolcia Prima into a variety of products sodas in the country. These efforts are being death in Mexico. The country ranks second in and continue to add new developments all led at Stevia First by Fernando rodriguez the world in adult obesity, first in Type 2 Dia - the time. orozco, a senior process engineer who has betes, and fourth in infant obesity. Mexico Allulose is a low calorie sugar first identi - worked exclusively within the Coca-Cola sup - ranks second globally in added sugar con - fied in wheat over 70 years ago. it is also ply chain in Mexico for 20 years, including the sumption per person and second in the found in small quantities in jackfruit, figs and installation of sugar processing facilities that amount of soft drinks consumed per person. raisins, and in foods such as caramel sauce, total more than 300,000 tons of annual pro - Approximately 95% of soft drinks consumed maple syrup and brown sugar. Tate & Lyle duction. are full calorie, sugar-loaded drinks. As a has developed a patent-protected process The company’s development focus is result, in 2014 a nationwide tax on sugary to produce allulose from basic agricultural intended to rapidly enable and train bottlers drinks went into effect. raw materials (currently corn in the USA). in Mexico on how to transform from sugar- robert Brooke, CEo of Stevia First Corp, The ingredient can also be used in com - loaded drinks to lower calorie options includ - comments: “Sugar-sweetened beverage taxes bination with sweeteners Splenda sucralose ing products made with stevia. SF Corp is and increasing public health awareness is lead - and Tasteva stevia sweetener. introducing novel processing steps that ing to marked shifts in consumer habits in Experts from Tate & Lyle’s global network reduce the risk of product contamination Mexico, the USA, and elsewhere. As a com - of 15 applications laboratories are at cus - compared with methods used commonly by pany, we are positioned ideally to enable tomers’ disposal to work together to overseas stevia producers today. The com - these healthy changes through the use of ste - develop products containing Dolcia Prima. pany is also developing methods that could via in particular, which as a zero calorie natu - enable beverage makers to more cost- ral sweetener we believe will be part of the effectively use stevia with cane sugar, a hall - solution for decades to come.”

24 PRoDuCTS Soft Drinks Internationa l – April/May 2015

Juices & Juice Drinks Healthy campaign will feature ‘fan-flippin-tastic’ prizes and pro - motions to drive trial. The Seriously Mixed Up Fruit campaign UK Vimto’s healthier no Added Sugar will also make a big splash in the Midlands. (nAS) range will be in the spotlight for its The TV ad will premiere in the region in summer Seriously Mixed Up Fruit multi- April, new radio adverts will be broadcast media campaign, which features the cheeky from May and a digital campaign targeting lovable Vimtoad, who has already helped the mums launches in July. outdoor advertising £69.1 million brand achieve +7% yoy near convenience stores will encourage growth and outperform the category. more teens to buy Vimto at their local nationwide activity to target teens and shops, while the brand will have major visi - their mums kicks off from the end of April, bility with mums through eye-catching point profiling Vimto’s nAS Squash and 500ml of sale, promotions and advertising in stores. the success of the Vimtoad campaign to rTD Still formats. The campaign includes TV region-wide activity will culminate in August, encourage more teens and their mums to across the UK during June and July with a when the brand is headline sponsor of fam - buy Vimto, so it’s vital that retailers stock new end-frame to profile the Vimto no ily friendly outdoor music festival, Fusion Fes - enough of these growing formats, particu - Added Sugar ranges, plus nearly 700,000 tival with Vimto in Birmingham. larly across no Added Sugar ranges, to meet impressions through Video on Demand and Vimto Brand Manager, Vicky Marsden said: demand on the back of this new summer a heavyweight social media campaign which “Strong growth of the brand demonstrates campaign.” organic coconut new look for innocent GERMANY Dr Antonio Martins claims to be a pioneer in coconut water. He brought Coco Juice to Europe more than 10 years UK Design company Pearlfisher has ago, beginning even earlier than his Ameri - redesigned innocent’s on-the-go juice range. can counterparts. The PET bottles have a new graphic and Since 2002 the company has developed structural packaging design. and patented a complex filling and produc - The new bottle design lets the juice com - tion process to produce the authentic taste municate the vitality of the product and experience of the sort of young coconut introduces a new height on shelf which grown on the world’s countless exotic drives differentiation from other juices, says beaches. Pearlfisher. The coconut juice is 100% organic, pro - The extensive range of juices includes mango; tropical; apple juice & elderflower; duced under iFS standard as well under the apple peach & pear; apple & raspberry; orange & lime; orange & raspberry; orange, EU fruit juice regulation in Germany and apple & berry; orange juice with bits; smooth pink grapefruit & blood orange; clementine Austria. orange; apple juice; apple & mango; orange & & mandarin; and orange & carrot. Coco Juice is distributed all over Europe with its core markets being Germany, Aus - tria, Switzerland, and The netherlands. it is Watermelon and dor and creator of the also exported to Australia, Ukraine and renowned F-Factor Diet. Morocco. Raspberry “My job is to educate peo - ple on how to incorporate healthy choices that work USA Zico Beverages has launched Zico for their lifestyle. i’ve been Premium Watermelon raspberry Flavoured drinking Zico for years and Coconut Water, which combines 100% recommend it as a delicious coconut water with natural watermelon and way to soak up the hydra - raspberry flavours. tion benefits and taste of Watermelon raspberry Flavoured Zico pure coconut water every supports hydration with five naturally occur - day.” ring electrolytes, including as much potas - Watermelon raspberry sium as a banana. Like all Zico products, the Flavoured Zico will be avail - new variant contains no artificial flavours or able at retailers nationwide as of mid-April added preservatives, and is free from fat, and comes in convenient 14 fl oz resealable cholesterol, gluten, dairy and lactose. At 90 bottles. The suggested retail price is US$2.49, calories per bottle, Watermelon raspberry but pricing is up to the discretion of the Flavoured Zico is a refreshing option for individual retailer. effective hydration. over the past decade, Zico has been a “Proper hydration helps keep the body in leader in the booming coconut water cate - balance, but simply put – most people don’t gory for its refreshing crisp coconut water, drink enough fluids to reap the benefits,” which is made from hand-harvested green said Tanya Zuckerbrot, Zico Brand Ambassa - coconuts in Asia. Soft Drinks Internationa l – April/May 2015 JuICES & JuICE DRInKS 25

Fruit & veg Apple varietal Everfresh line-up. The five vari - etals are available in the produce juices section of select retailers UK Under the brand name John Lemon, a throughout Michigan. new natural blackcurrant juice with lemon Everfresh is a product of the and black carrot juice is now being distrib - USA Everfresh Juice Company is doing with Sundance Beverage Company. uted by Mr Lemonade. The juice is 100% apple juice what the wine industry has long Sundance refreshes consumers natural, and contains 14% fruit. done with wines – offering a select variety with such popular brands as Blackcurrant is a forest fruit that is rich in of distinctive fruit flavours. Everfresh Premier Everfresh and Mr. Pure juices; rip vitamin C, with as much as Varietals is a 100% juice line that showcases it Energy Fuel; LaCroix sparkling 181mg of vitamin C in 100g the distinct characteristics of five different waters and MegaSport sports of the fruit – four times more types of apples: Granny Smith; Mcintosh; drinks. Sundance Beverage Company is part than in oranges. Honey Crisp; Golden Delicious; and Fuji. of the national Beverage family of iconic Therefore 100g, which is a Everfresh Premier Varietals in 12 oz glass brands, including Michigan’s very own Faygo handful of blackcurrants, rep - bottles join more than 50 other juices in the Beverages. resents 258% of the daily nutrient requirements for vita - min C. Yoghurt and juice etable juice. Later this They are said to reduce spring, innovations in the blood cholesterol level, inhibit blend US$7 billion yoghurt cat - the development of athero - egory will follow with sclerosis and stabilise blood additional Evolution Fresh pressure, making John Lemon USA Evolution Fresh, a market leader in Greek yoghurt Products, blackcurrant juice a healthy cold-pressed, High Pressure Processed inspired by Dannon, choice. (HPP) juice, and Dannon, the leading maker including new fruit and of yoghurt in the USA, have introduced Greek yoghurt parfaits handcrafted Evolution Fresh Smoothies in arriving in Starbucks loca - Limited edition 4,300 Starbucks stores in the Pacific north - tions nationwide this May. west, northern California and in select Star - The HPP juices include ingredients such bucks locations within grocery stores as kale, spinach, carrot, strawberries and UK Britvic Soft Drinks is adding a limited nationwide. mango. The smoothies are available to order edition flavour to its robinsons Fruit Shoot These smoothies will transform the in three varieties, all containing non-fat no added sugar range – Peach & Mango. US$2.2 billion smoothie category, delivering Greek yoghurt: Sweet Greens, made from Available to order now, with supporting delicious nourishment on-the-go with three an assortment of green vegetables balanced in-store activation from June, the new lim - flavours of smoothies made with traditional, with mango and banana; Strawberry, which ited edition contains no added sugar, no arti - proprietary Greek non-fat yoghurt and is a strawberry smoothie enhanced with ficial colours and flavourings, in line with super-premium cold-pressed fruit and veg - apple and banana; and Mango Carrot. other variants in the range. The addition of a new limited edition flavour is set to drive incremental sales for retailers and leisure All rosy in the J2o brand social channels operators alike. throughout spring and sum - The new flavour has a rrP garden mer, disruptive point-of-sale of 85p for the single serve, and out of category visibil - £1.99 for the 4-pack and ity in-store, with the oppor - £3.25 for the 8-pack and will UK This summer Britvic Soft Drinks is tunity for retailers to sit as part of the rest of the blending two fruits to create a new limited cross-promote with alcohol robinsons Fruit Shoot range edition of J2o. Garden rose is a blend of and products associated which includes popular apple, raspberry and rose flavours and is with adult socialising occa - flavours including: orange, perfect for any social occasion adding a sions. Apple & Blackcurrant, Sum - refreshing new taste to adult soft drinks J2o Garden rose is mer Fruits, Apple and Tropical. this summer. available in 275ml x 4 (gro - The Peach & Mango variant Available until August 2015, the blend of cery 4 pack) and has an will be available in 4 x 200ml, J2o Garden rose has been created to rrP of £4.39. it is the latest 8 x 200ml, 12 x 275ml and inspire purchase, satisfy existing customers addition to the J2o range 24 x 275ml pack formats. and entice new shoppers to the J2o range. that has already successfully The new variant will feature botanical cues blended fruits together to create flavours on the label creating visual impact on-shelf. including; Apple & Mango, Apple & rasp - Lower sugar J2o Garden rose will be supported via berry and orange & Passion Fruit. superjuice bottle. other flavours available are Strawberry + USA Sambazon 100 Acai Berry Amazon Lemon + Acai Berry; Pineapple + Coconut Superfood Juice is now available in a + Acai Berry; original Acai; Blueberry + reduced sugar variant. Pomegranate; Acai Berry + yerba Mate + it has the same amount of antioxidants, Guarana; Kale + Ginger; Chocolate + healthy omegas and deliciously dense nutri - Almond + Coconut Milk; and Blended tion, but with a little less sugar. Made with all Breakfast (Strawberry + Banana + Chia + organic and GMo-free ingredients sustain - Ancient Grains). ably sourced in the Brazilian Amazon. it con - it is packaged in a 10.5 fl oz single serve tains only 100 calories and 11g sugar per bottle. 26 PRoDuCTS Soft Drinks Internationa l – April/May 2015 Berry flavour

SWEDEN Spendrups has launched its lat - est berry flavoured and calorie-free bottled Water & Water Plus water product onto the Swedish market. From clouds to Loka Blåbär Hallon combines filtered spring water infused with real blueberries and rasp - mountains berries harvested from forests in Sweden. The spring water used to make the sugar and sweet - UAE Vast quantities of bottled mineral water ener free Loka Blåbär Hallon are consumed daily in the Middle East, with - is sourced from wells in out much thought being given by consumers between the emirates of Fujairah and ras Al Bergslagen. The water is car - to its source. UAE producer Masafi has set Khaimah runs through the town. bonated and salts added dur - out to change this by mounting an advertising The Masafi production plant is in the ing the production process campaign – with some emphasis on social northern area of the town, part of ras Al to achieve the desired min - media – to highlight the mountain source of Khaimah. eral content. its water. Masafi sells its natural mineral water in 4 Loka Blåbär Hallon is dis - Advertising refers to the water coming gallon, 1.5 litre, 500ml, 300ml, 250ml, 200ml tributed through convenience ‘from clouds to mountains to you’. and 125ml packaging variants, as well as child- stores and supermarkets in The mountains are the magnificent Hajar friendly 330ml bottles, both standard and Sweden, and sold in 50cl and range in the United Arab Emirates. While sports cap. 150cl PET bottles, as well as having a corporate headquarters in Dubai, in addition to the standard water it has a 12 x 33cl multi-packs. Masafi’s production facilities are based in the subtly flavoured water range in 500ml bottles: town of that name in the foothills of the Taste of Lemon, Mint & Lemon, and Peach & Hajar Mountains. Strawberry. The company also produces juices What u need Located at the inland entrance of the Wadi and other FMCG lines. it is renowned for its Ham, Masafi is unusual in that the border proactive recycling operations in Dubai. THE NETHERLANDS water & What U need Reverse osmosis Water with Drank met Munt- en Limoensmaak (Water & Water vitamins Fresh Mint and Lime Flavoured Water) is said to be tasty and refreshing. INDONESIA ro Clear POLAND Vibe Chill out Woda z Witami - The product is made with indiana reverse osmosis nami Zen-Szen & Pomarancza (Ginseng & lemon balm extract and Water has been orange Flavoured Vitamin vitamins, and is free from processed through a Water) is enriched with allergens and preserva - reverse osmosis technol - magnesium and vitamins tives. it retails in a 500ml ogy filtering system to B3, B6, B7 and B12. pack. result in high quality water According to the manufac - that is beneficial for health. turer, magnesium is impor - The product retails in a tant for the body to handle Flowers for 590ml bottle. stressful and tiring situa - tions. The product contains relaxation no preservatives or artificial Enhancing water colours and retails in a 500ml bottle bearing the PHILIPPINES Balance Facebook logo. relax non-Flavoured UK Beau Drinks is a liquid water enhancer Spring Water contains six company, which designs, develops and cre - Australian flower essences: ates interesting ways to enjoy water. Minty water Crowea, Black-eyes Susan, The products reflect the ever changing Grey Spider, Boronia, Bush tastes in a fast moving world and the focus iris and Bottlebrush. These of the company is ‘to provide healthy USA Simply Balanced Cucumber Mint flowers are said to be sus - options encouraging our customers to drink Flavoured Sparkling Water is unsweetened, tainably hand-picked in more water’. contains zero calories and is said to be a remote areas of Australia. Beau Drinks has developed three ranges naturally delicious alternative to soda. The The flower essence is then of water enhancers. There are four flavours kosher certified product retails in a 96 fl oz prepared without using in the adult range: Cola; Grapefruit & Lime; pack containing eight 12 fl oz cans. harsh extraction methods. Peach; and Strawberry & Kiwi. The children’s This all natural water is range consists of Apple & Blackcurrant; free from calories, sweeten - Mixed Berry; Tangelo and Tropical. There are ers, preservatives or artifi - are two energy variants: cial additives and retails in a nrG Gold Bullet, which 1 litre bottle. has a ‘lemony punch’ and nrG Silver Bullet, which Sourced by Mintel, has a fruity flavour and email: [email protected] an ‘envigorating zing’. Soft Drinks Internationa l – April/May 2015 BERICAP Technology for juices, RTD teas, Fiji Water in Czech speciality health drinks supermarkets CZECH REPUBLIC republic, Korunní Jemne Perliva Jablko s Kapkou Medunky AUSTRALIA Stores in the Coles super - (Lightly Sparkling Mineral Water with Apple market chain are now stocking the premium & Melissa Flavour) is sourced from the Fiji Water in 1-litre bottles nationally, extend - depths of volcanic Doupovské mountains, ing an earlier stock in some 120 stores. location Korunní Horní Zleb. A big seller in the USA, its home country, Melissa is a genus of perennial herbs in new Zealand and elsewhere, the distinctively the Lamiaceae, native to Europe and Asia chunky bottle and colourful graphics of Fiji but cultivated and naturalised in many other Water have facilitated its places. The name Melissa is derived from the successful establishment as a Greek word mélissa meaning honey, owing premium line. to the abundance of nectar in the flowers. it is widely offered in The stems are square, like restaurants, hotels and bars most other plants in the mint as well as in grocery and family. The leaves are borne in convenience channels, sushi opposite pairs on the stems, outlets and elsewhere. and are usually ovate or its producers are confi - heart-shaped and emit a dent that the wider availabil - lemony scent when bruised. ity of Fiji Water in Australia Axillary spikes of white or yel - will see sales climb signifi - lowish flowers appear in the cantly in 2015. summer. The mineral water is forti - fied with minerals and natural Alkaline water carbon dioxide. The product is free from colours and preser - vatives, and retails in a 1.5 litre USA CleanPath resources Corp has pack. announced that its ultra-high quality alkaline water, AlkaKrisp is now available commer - cially. AlkaKrisp is the first product from the new management team. AlkaKrisp is bottled using a natural process that raises the pH of the pure water to a healthy alkaline 9.0 or more as it is nat - urally infused with electrolytes that help maintain the beneficial pH of 9.0 or more. Alexander Hazan, President of CleanPath one of the many reasons AlkaKrisp is poised resources Corp stated, “The response to to rapidly gain market share. We will now the water has been excellent. Consumers begin selling to stores in the Las Vegas area overwhelmingly commented on the refresh - followed by expansion into Southern Califor - Unique range of screw and ing taste. We believe this superior taste is nia before releasing the product worldwide.” sports closures designed for cold fill and aseptic application Cure yourself millennials to LaCroix’s • 28 mm, 33 mm and 38 mm screw closures newly dubbed ‘sparkling • Robust and trouble free capping crossovers’ – a growing • Established DoubleSeal™ technology USA LaCroix 100% natural sparkling water group of consumers who - for secure sealing performance is refreshing consumers with its first line desire a change from car - - f or better protection against micro- extension – LaCroix Cúrate. Pronounced, bonated soft drinks and organisms ‘coo-rah-tay, Cúrate translates to ‘cure your - other artificially flavoured, • Slit FLEXBAND® band technology for self’. Holding true to the clean nutritionals of artificially sweetened enhanced tamper evidence traditional LaCroix sparkling waters, LaCroix beverages. Cúrate is calorie, sweetener and sodium free LaCroix Cúrate is certified Kosher, gluten • O2 barrier and scavenging options for – with nothing artificial added. free, vegan and non-GMo. Featuring 100% screw fl at caps supporting longer shelf LaCroix Cúrate is inspired by the recyclable and perpetually sustainable alu - life and fresher taste romance of French and Spanish cultures minium cans, LaCroix Cúrate is manufac - • Sports closures for aseptic fi lling and hot with illustrative, bold and whimsical packag - tured domestically in local plants throughout fi lling without aluminum foil ing. The debuting flavours are Cerise Limón the USA. The brand name LaCroix is promi - • Special closures for syrups and carton (Cherry Lime) and Pomme Bayá (Apple nently featured on the packaging and lends packaging Berry), which have a notably robust aroma equity to its first line extension. and flavour that ‘dances on the palate’. Test marketed in Chicago, LaCroix’s num - naturally flavoured with fruit essence, ber one market, LaCroix Cúrate received a LaCroix Cúrate has a stronger flavour profile strong positive response from consumers than original LaCroix and is available in 12 and retailers and has now beenlaunched at oz tall cans, selling at retail in 8 packs or sin - Target stores nationwide. Additional flavours gles. The LaCroix Cúrate line extension tar - of LaCroix Cúrate are currently under gets a broad range of consumers from development.

www.bericap.com 28 PRoDuCTS Soft Drinks Internationa l – April/May 2015

Also new to the UK, avail - West. infused with ginger and orange juice, able from distributers Mr the refreshing herby beverage has a spicy Lemonade is Pear & rose - kick and 36 calories per 100ml. mary carbonated mineral Another unusual combination now avail - Carbonates water, with added organic able is Wostok Date-Pomegranate, inspired pear juice, organic lemon by the spices and aromas from the bazaars Russian inspired juice, agave syrup, natural of Uzbek cities Tashkent and Samarkand. aroma, and rosemary extract. This variety is formulated with date juice, This variety contains 35% juice pomegranate, white tea, fennel and aniseed. UK The Wostok range of drinks is based and no refined sugar. it con - it contains 30 calories per 100ml. on an original Soviet recipe from 1973 and tains 30 calories per 100ml. is now distributed in the UK by Mr Lemon - Wostok Tarragon-Ginger, ade. new in the range is Wostok Tannen - also available now in the UK is wald, said to be the first pine-tree scented based on a drink developed in no-preservatives lemonade to land on shelves in the West. Georgia, russia, by pharmacist named after the russian Vostok space pro - Mitrophane Laghidze who in 1887 came up CSD from Tasmania gramme, the fizzy drink merges Taiga root, with the unusual idea of infusing carbonated pine needle oil and a hint of cardamom, water with tarragon extract. The refreshing creating a spicy, refreshing drink. beverage earned itself a faithful following AUSTRALIA Tasmanian soft drinks bottler it contains 36 calories per 100ml and is among his compatriots. it also won over Juicy isle, which also markets other soft formulated without artificial colours or Wostok, which is now introducing a new drinks brands in its home state, has intro - preservatives. version of the historic green drink to the duced a CSD range with no preservatives under its Hartz brand. The drinks, based on local mineral water, Fizz with a kick This chilli infused ginger have 50% less sugar and no artificial sweet - beer pairs brilliantly with spicy eners. foods such as Asian, Latin They are presented in 600ml bottles, with FRANCE Pimento is an innovative non- American and Middle Eastern Juicy isle emphasising the recycling benefits alcoholic drink made in France. it is a cuisines. of this packaging type. refreshing fizzy drink made with ginger, tonic Pimento comes in a small The Hartz name derives from Tasmania’s and hot pepper natural flavours – giving a 250ml glass bottle, with an twin-peak Hartz Mountains, a national park real ‘kick’. easy to read label with protected as a pristine wilderness. Pimento only contains 7g of sugar per vibrant colours of gold & red. 100ml which, claims the company, is signifi - it has a screw top lid so is cantly less than other ginger beers on the easy to open. market. The ‘grown up’ flavouring is targeted Pimento is available from a at adults looking for an alternative to alcohol range of delis, independent shops, bars and with the intensity of a spirit but without the restaurants. it is also distributed in the UK by hangover. Coles Trading. new look brand. The new packaging redesign sees Brand - Fanta Apple house return to the Tango brand, having UK Brandhouse, part of Hangar Seven, has created the original campaign that thrust it redesigned the packaging and updated the into the spotlight in the 1990s; a campaign NIGERIA Coca-Cola nigeria is now offer - identity of iconic British soft drink brand which won both Design Effectiveness and ing Fanta Apple, joining the classic Fanta Tango. The new design builds on the brand’s Design Week awards. orange and Fanta Pineapple. 60 year history. Kirsty Hunter, Director of Carbonates, “The apple flavoured drink is targeted par - Working closely with Britvic Soft Drinks Britvic, says: “With the recent introduction ticularly at youth and has been developed on the brand’s rejuvenation, Brandhouse has of our new Blood orange flavour, we are for nigerian taste buds,” said Marketing repositioned Tango to bring it up to date delighted to be able to launch the re- Director Patricia Jemibewon. and stand out from the crowd, in order to invigorated Tango identity and packaging. The Toyin nnodi, Senior Brand Manager re-engage emotionally with young adults. redesign serves to increase brand aware - Flavours, said the apple variant was “formu - With a vision to unleash its real fruit tang ness and make it stand out on-shelf and we lated with a focus on the young, active, dar - onto the nation and promote Tango’s mod - are confident that the new look will kick off ing and unconventional young adults who ern irreverence, Brandhouse’s new packag - 2015 with a Tango-tang and drive sales over desire and yearn for a change from conven - ing showcases Tango in a new light, the coming year.” tional soft drinks”. improving shelf impact and relevance in in a swamped market of exploding fruit, Package choices are 500ml PET bottle, store as the most tangible expression of the vivid colours and juice jets, Tango remains 350ml and 500ml glass bottles and 330ml the best tasting orange product on the mar - cans. ket, according to Cambridge Market research. Brandhouse spent time engaging with the target market to really understand what resonates with them and what makes them tick. To connect with the target audience’s smart yet absurd logic and sense of humour, Brandhouse invented the ‘science’ of the ‘Anatomy of Tang’: a visual dissection of fruit anatomy. Soft Drinks Internationa l – April/May 2015 CARBonATES 29 no added sugar Vintage Herbal boost Huckleberry FINLAND Hartwall’s launch last month of POLAND Kinnie napoj Verigreippi Light has been well received Gazowany o Smaku in a Finnish market where demand for, and INDONESIA Americana Pomaranczowym z Zio - sales of, sugared soft drinks is constantly Minuman Berkarbonasi rasa lami (orange Flavoured declining year by year. Being sugar-free, the Huckleberry dengan Pemanis Carbonated Drink with citrus flavoured Jaffa Verigreippi Light stands (Huckleberry Flavoured Carbon - Herbs) is described as a a higher chance of success. ated Beverage) is handcrafted, bitter sweet soft drink Drawing its flavour from real fruit, the sweetened with pure cane sugar made from new pink coloured beverage is also the first and is said to have a delicious oranges and Mediter - ‘light’ soft drink to be launched from the vintage taste. The product retails ranean herbs. This lightly Hartwall Jaffa stable in three years. The in a 355ml pack. carbonated, caffeine-free drink is sold in 0.5 and 1.5 litre bottles, and product retails in a 330ml distributed through supermarkets, cafés and can featuring Facebook convenience stores. Cherry and information. The launch of Jaffa Verigreippi Light is based on Hartwall’s own consumer Cinnamon Pressé research surveys which reveal that over 50% of Finns will avoid buying sugared drinks if they can purchase a sugar-free UK Supermarket brand healthier alternative. Around Asda Chosen By you To advertsise, contact 33% of Finns choose ‘light’ bev - Cherry and Cinnamon : erage products to avoid sugar Pressé is now available. The advertising@ altogether. vegetarian product is softdrinksinternational.com “Choosing light products is described as a sparkling an established trend for an juicy drink prepared with increasing number of people. fruit juice and a hint of Jaffa Verigreippi Light offers a warming cinnamon. it does calorie-free option, but also not contain artificial the fruity taste of a soft drink,” colours, flavours or preser - Sourced by Mintel, said Karita Taura, Hartwall vatives and retails in a email: [email protected] Jaffa’s Brand Manager. 250ml recyclable can. 30 CARBonATES Soft Drinks Internationa l – April/May 2015

J2o goes fizzy leveraging J2o’s strong credentials in the adult soft drinks category whilst establishing its own identity. The contrast between the UK Britvic is launching J2o Spritz, a lightly white and silver label against the liquid sparkling blend of crisp fruits and delicate colour highlights strong fruit associations bubbles crafted especially for adult social and the minimalist look is designed to occasions. A more sophisticated and lighter appeal to both males and females. taste experience than the core J2o range, J2o Spritz is targeted at 25-35 year old the new premium offering is available in men and women who enjoy social get- three flavours: Pear & raspberry; Apple & togethers. Socialising accounts for almost Watermelon; and Peach & Apricot. half of total beverage spend in the UK, with The J2o Spritz range is available in two £27.5 billion spent on drinks when socialis - convenient formats of 750ml for grocery ing in-outlet, and yet soft drinks currently and 275ml for leisure outlets. it is lightly make up only 15% of this. With the increas - sparkling, achieved by using a much gentler ing trend towards sobriety and eating out, carbonation than traditional carbonated soft this provides a real and tangible growth drinks, and has a texture closer to sparkling served chilled in a champagne flute. opportunity as consumers are looking for wine or champagne which appeals specifi - The bottle design also brings with it a something a little different, more special cally to adults. To complement and enhance modern and premium twist to ensure that than the everyday, and are prepared to pay the product, J2o Spritz is designed to be it captures the attention of consumers, more for it. Limited edition – Lovely bubbly by popular UK Juice brand innocent has introduced a demand little more sparkle to its drinks range – inno - cent bubbles, which are formulated with a lightly sparkling blend of fruit juice and USA Mountain Dew is bringing back Mtn spring water. innocent bubbles is available in Dew Baja Blast and introducing new Mtn two varieties: tropical & lemon and lime & Dew Sangrita Blast in bottles and cans for a apple. limited time only. Each can of innocent bubbles contains Fans on social media let it be known that one portion of the recommended five-a-day they wanted Baja Blast back, and Mtn Dew and fewer than 100 calories. ness from innocent. We see a gap in the responded by making it available this spring nick Canney, UK MD of innocent says, “At market for a sparkling drink that offers a and summer. innocent we’re all about helping people live great refreshing taste, completely naturally.” The tropical lime flavoured beverage, well and die old, and so we’re really excited innocent bubbles is available in sleek, which was introduced 11 years ago exclu - to be expanding our range to give con - recyclable 330ml cans with an rrP of sively at Taco Bell, hit shelves nationwide sumers more ways to get their daily good - £1.49. starting on 20 April. And for the first time, Mtn Dew Sangrita Blast, the citrus punch beverage available only at Taco Bell, will be Superstar Sprite available for a limited time in bottles and cans as well. “Mountain Dew has always been com - USA nBA superstar LeBron James has mitted to having ongoing conversations proven himself one of the most transcen - with our loyal fans and really listening to dent figures in sports and entertainment by what they want,” said Greg Lyons, Vice constantly performing on and off the court. President of Marketing, Mountain Dew. introduced in 2014, Sprite 6 Mix by LeBron “After seeing the excitement Dew nation James, the superstar’s limited-edition Sprite had with last year’s surprise announcement flavour has also evolved to feature a new of Mtn Dew Baja Blast coming to shelves, look and name: Sprite LeBron’s Mix. there was no question we had to bring it Sprite is a well established innovator back.” within basketball culture and the lifestyle The two beverages are only available in surrounding it. And the brand continues to Sprite LeBron’s Mix is now available in 20 bottles and cans while supplies last, after hold this position through its longstanding oz and 2 litre bottles, as well as 16 oz cans, which they will only be available in partici - partnership with James and the return of in convenience retail, value and mass retail pating Taco Bell restaurants. his fan-favourite flavour. Sprite LeBron’s Mix, locations nationwide. Mtn Dew Baja Blast is the formulated in collaboration with James, “This collaboration with Sprite was all second largest and fastest combines the refreshing taste of traditional about showing gratitude to my fans by shar - growing beverage sold at Sprite with a splash of natural cherry and ing one of my personal favourites — Sprite Taco Bell, and has generated orange flavours. Eye-catching packaging fea - with cherry and orange,” said James. “i’m more than US$1 billion in tures a bold red colour base with James’ ini - excited to continue my partnership with retail sales since its introduc - tials in the background. Crown iconography Sprite and bring it back this year, because tion. it is the most requested and dashes of gold symbolise the superstar’s sometimes things are even better the sec - flavour among the Dew most popular nickname – ‘King James’. ond time around.” nation, and has generated more than 1.2 million men - tions on Twitter globally in www.softdrinksinternational.com the past four years.

32 PRoDuCTS Soft Drinks Internationa l – April/May 2015

Sports & Energy Sparkling Rockstar Lemon Lime

AUSTRIA rockstar UK Energy superdrink BodyArmor is now Xdurance Energy Drink available in a new flavour: Lemon Lime. mit Geschmack von The drink is formulated with electrolytes, Blaubeeren, Granatapfel vitamins, coconut water, natural flavours, und Acai-Beeren (Blue - colours and sweeteners. berry, Pomegranate & Açai BodyArmor contains 100% rDi of vita - Flavoured Energy Drink) is mins A, C and E; and 200% rDi of vitamins now available. it is made B3, B5, B6, B9 and B12. with taurine, guarana, B vitamins and has a high caffeine content. The Tasty recovery lightly carbonated product retails in a 250ml can. USA Gatorade’s recover Protein Shake drink is available in five interesting flavours: organic Maca Vanilla, Cookies & Crème, Chocolate, Peanut Butter and Chocolate. Designed to ‘feed’ muscles immediately after a workout, SWITZERLAND Maca- the drink comes in a 330ml single serve Loca Biodrive Active Bois - bottle with an rrP of US$2.48. son Energétique organique The drinks contain 20g of protein. (organic Energy Drink) is a According to the company, studies show blend of non-carbonated that about 20g of protein is ideal for most water, brown cane sugar athletes because the body can only process from the Caribbean, sun- so much protein at a time. But this isn’t ripened citrus, the energy- only a numbers game. recover Protein packed Maca root from the Shake contains high quality milk and whey The carb content is 45g, which replen - Peruvian Andes, and mate protein that easily digests, reaching muscles ishes fuel stores in muscles and energy tea. This ready-to-drink faster than other types of protein such as reserves in the liver. Each serving contains product is halal certified, casein. 270 calories. contains vitamin C and retails in a 250ml pack. Designed for Electric Blue athletes

USA Electric Blue Energy Drink is a herbal, UK radnor Hills Mineral Water Ltd has performance enhancing dietary supplement collaborated with Pro Athlete Supplemen - described as a delicious, sleek and invigorat - tation (PAS), a company created by elite ing ‘Energy and More!’ drink. sports nutritionist Jon Williams and The manufacturer claims olympic Gold medallist Darren Campbell that it offers all the benefits to bring to market a new isotonic sports of natural energy plus the drink called Pro iso. added power of T-Max, the Pro iso has been developed by Jon high quality proprietary Williams, the sports nutritionist whose blend of specially chosen company, PAS supplies the elite of profes - herbs that are said to sional sport, all screened and approved by hydration without adding excess sodium to enhance focus, strength and informed Sport. Williams was Campbell’s the athlete’s diet. We believe we have also readiness to help stay in nutritionist when he won his olympic Gold, produced a drink that is more suited for command. The product con - and during this period they became good consumption during training and competi - tains 85mg of caffeine per friends. When Campbell retired from athlet - tion. our teams and athletes all said they serving and retails in a 12 fl ics they decided to set up a business wanted a lighter, less sickly isotonic than oz recyclable can. designing and manufacturing sports nutri - currently available, and Pro iso is just that.” tion products. They soon realised the William Watkins, radnor Hills MD, said: opportunity to develop a ready-to-drink “Whilst this revolutionary and great tasting Sourced by Mintel, isotonic. isotonic drink helps keep you rehydrated, email: [email protected] “Based on research showing coconut Pro iso also helps delay fatigue, ensuring water (naturally high in potassium and low you can keep on performing, for longer.” in sodium) to be equally effective for The new sports drinks come in Forest www.softdrinksinternational.com hydration as isotonic, we have created an Fruits, orange and a zero calorie version – isotonic formula that provides energy and Pro Zero, all with an rrP £1.19. Soft Drinks Internationa l – April/May 2015 SPoRTS & EnERGY 33

Extension to anywhere between 400mg and Save the bees 800mg of nitrate can be taken sports range one to six hours before an activity. USA For the many people out there who A measure of 35ml of Beet it know about the alarming decline in the UK James White Drinks continues to nitrate 3000 can be mixed honey bee population, it will come as wel - develop its successful Beet it Sport range with 200ml of water to provide come news that the nation’s largest organic with the launch of nitrate 3000, which pro - more than 400mg of natural grocery chain Whole Foods Market is con - vides the largest natural source of dietary dietary nitrate, equivalent to tinuing its annual Share The Buzz campaign nitrate (3000mg) in a single unit, for those both the Beet it Sport shot and in an effort to maintain awareness about the who want a regular dose to enhance stamina Beet it Sport bar. The bottle significant relationship between bees and our and sporting performance. features a clear measurement food supply. Beet it Sport nitrate 3000 is 100% super system on pack for each 35ml serving for A featured participant in the Share The concentrated beetroot juice, which contains ease of use. Buzz campaign this year is EnerBee organic 3000mg of dietary nitrate per 250ml bottle. Lawrence Mallinson, Managing Director at Energy. From 15 – 28 April Whole Foods This equates to 120mg of natural nitrate per James White Drinks, commented: “This is a Market stores throughout Florida will donate 10ml and more than 400mg per 35ml serv - story about nitrates – not beetroot. Most US$0.20 from the sale of each 12 oz can of ing. With seven servings per 250ml bottle, this beetroot products on the sports market con - EnerBee directly to their non-profit pollina - is around 40% more nitrate than Beet it’s tain comparatively little, if no, nitrate and cer - tor research partner The Xerces Society. nearest competitor. tainly not enough to help unless consumed in Honey bees have been under serious nitrate 3000 offers athletes the opportu - much larger quantities than advertised. Beet it pressure from a mysterious phenomenon nity to experiment with nitrate dosage to suit products deliver effective doses of nitrate in a known as Colony Collapse Disorder (CCD) their individual needs – current research on convenient and well researched form.” where worker bees from an entire colony optimum dosage (conducted at Exeter Uni - The rrP for Beet it nitrate 3000 is £5.99 abruptly disappear. Although several factors versity by Professor Andy Jones) indicates and it is launched to market from April 2015. have been identified as the cause of CCD, the prevailing consensus is that neonicoti - noid pesticides are predominantly responsi - Energising and “Afternoons are normally ble. the time when we need a lit - The makers of EnerBee are acutely aware healthy tle bit of a boost and, instead of the importance of bees in our food chain. of coffee, we crave something As such, an integral component of EnerBee fresh and energising. novelle is the ongoing support of honey bee FINLAND Hartwall launched the speciality Vire not alone energises but research with a portion of sales going to beverage novelle Vire onto the Finnish mar - also provides easy and tasty non-profit organisations whose mission it is ket in March, creating ‘a completely new cat - refreshment. other speciality to support the honey bees. With this in egory within the beverage segment.’ novelle beverages do not have a sim - mind, EnerBee has created The Honeybee Vire combines the attributes of energising ilar effect,” said ijäs. Alliance – a global network of individuals, drinks with the refreshing nature of flavoured The ‘uplifting’ effect of the groups and organisations working together beverages. novelle Vire beverage comes to increase awareness and support for the novelle Vire comes from Hartwall’s nou - from natural caffeine derived vital honey bee population. velle flavoured water stable first launched on from green, unroasted coffee Made with certified organic and non- the Finnish market in 1990. beans. A 0.5 litre bottle of GMo honey, bee pollen, royal jelly, and other Finnish consumer interest in natural prod - novelle Vire contains the healthy ingredients like yerba mate, green ucts, health and wellbeing drinks is constantly same amount of caffeine as tea and ginseng, EnerBee is a healthy energy rising, said Tea ijäs, Hartwalls’ Brand Manager. one cup of coffee, or around beverage alternative that provides a refresh - According to ijäs, novelle Vire provides an 16mg per 100ml. ing throughout the day, and is available in alternative to seven different beverages cur - “novelle Vire is also a healthy option, as it the beverage cooler and grocery aisle. rently used for energising. These include cof - only has the same amount of calories as a fee, tea, iced tea, juice, health drinks, energy medium-sized orange or 19 calories per drinks and carbonated soft drinks. 100ml,” ijäs said.

Epic endurance new energy drink in a sleek resealable 330ml can. Speaking about the brand, CEo omair UK With rising consumer and society inter - Mateen said “Epic is a premium, high quality est in health and controlled consumption, energy drink, being manufactured in Austria. Epic last month launched its ‘revolutionary’ 2014 was about developing the fundamen - tals for the brand, and we had very success - ful launches in four countries last year. Being the first brand to offer true consumer con - venience in the energy drinks category, Epic has been a much bigger success than i had imagined, with consumers loving the packag - ing, resealable convenience, and are coming back again and again because of its truly countries within 2015.” unique flavour. Based on the success, we Epic was launched in the UK in March in have already signed contracts to launch Epic independent retailers at a special introduc - Energy in eight countries, and a further 15 tory promotional price of 99p, and has had countries are in discussion stage, with Epic a better than expected sales results from on track to be available in more than 25 this channel. 34 PRoDuCTS Soft Drinks Internationa l – April/May 2015 The ‘elixir of life’

USA Tumeric – Elixir of Life, now called Functionals Temple Turmeric has unveiled a new name and look for its nourishing turmeric-based future,” said founder and CEo, Daniel Sulli - Sesame barley tea beverages, as well as a new line of deca - van dent, dairy-free Super Blends including Bul - Temple Turmeric’s Super Blend line fea - let Brew Turkish Coffee, Turmeric Golden tures four dairy-free fusions of synergistic, JAPAN Suntory has re-launched its Mylk, Matcha Latte and Mexican Chocolate. whole-food ingredients like raw honey, car - Sesame Barley Tea which is approved by Temple Turmeric is the purveyor of the damom, and plant-based fats from coconut the Japanese government under the Food finest family of turmeric-based beverages, milk and hemp milk that help increase the for Specified Health Use (FoSHU) regula - designed to support a ‘positive inflamma - functionality and bioavailability of curcumin, tions. tion response and share soulful health and the active compound in turmeric. Sesame peptides are an energy of awareness for the body as Like Temple Turmeric Elixirs, each bottle claimed to benefit blood Temple’. The company’s new name is a of the new Super Blends is high-pressure pressure. pure expression of its mission to share processed, non-GMo Project Verified, and Enhancements include mindfulness and exceptional health in each contains at least 13g of organic Hawaiian improved fragrance and bottle. oana Turmeric that is compassionately flavour, along with a pack - “The name Temple is the purest expres - grown by family owned and operated aging revamp. sion of our deep-rooted belief that we farms in the nutrient enriched volcanic soil The FoSHU mark is should live with presence in each moment of Hawaii. The suggested retail price is printed in gold to draw and honour our bodies as the sanctuaries US$6.99 per 12 oz bottle. Temple Turmeric attention to the product’s of health and positive energy that they are. is available in natural and traditional grocers approval and ‘zero caf - our new Super Blends perfectly align with nationwide, including Whole Foods Market, feine’ is clearly marked on Temple Turmeric’s foundation and our as well as online at TempleTurmeric.com. the bottle. new form of Supercharged Kombucha NEW ZEALAND VitalZing Electrolyte Autumn Gold Supercharged Water with USA TrAChealth’s Pear Ginger Kombucha added minerals and vitamin D is now avail - drink mix uses a dehydrated form of Kom - able. it is 99.9% sugar-free and features a pH bucha extract and offers all of the same value of 9.0. benefits as traditional Kombucha. traditional Kombucha; and it is effervescent, Designed to provide health, performance it contains vitamin C (334% of recom - just like traditional Kombucha. and vitality, this product has a soft, natural mended daily amount), which is over four The drink mixes cost about 50% less than spring water base and critical electrolytes times the daily value of a glass of fresh Kombucha ready-to-drink bottles, and is including sodium and potassium to optimise squeezed orange juice; live probiotics (10 good to use on-the-go. the hydration of the body. it is also said to billion CFUs) to promote healthy digestion other ingredients include dried can syrup; be an excellent source of vitamin D when and gut health; and organic acids edible citric acid; gum Arabic; baking soda; vinegar consumed as part of a oAs, considered essential for a healthy solids; sodium carbonate; malic acid; natural healthy and varied diet. immune system. flavour; silica; Kombucha tea powder; stevia; Vitamin D helps maintain The mix provides the benefits of Kom - tea solids; papaya juice powder; ginger root normal muscle function. bucha without the strong fermented taste of extract; and fumaric acid. The unique high pH ensures the refreshing drink will help to balance Drink to beauty shown the indisputable the body so that the effects of this element on consumer feels and func - the skin with improved tions better and gets the FRANCE A new concept in the field of skin hydration of 25% to most out of the day. it food supplements from Sarl Health Welfare 28%; better elasticity rang - retails in a 500ml recy - Diffusion, ABH Drink (Amour Beauté Har - ing from 26% to 31%; and clable bottle, featuring a monie Drink) is formulated with 12 ele - a reduction of wrinkles by patented BlastMax cap ments that are claimed to act in synergy to 9% 10%. which separates water promote beauty, anti-ageing and joint health. Collagen is also claimed from power until the ABH Drink is made up of collagen, to play a role in reducing consumer is ready to Hialuronic acid Tremella, shiitake, spirulina, joint pain and the recovery consume the product. royal jelly, Goji berries, ginseng extract and effort. The cap also helps Acerola, mixed with certified organic fruit in addition, the great achieve a higher nutri - and vegetable juices, pineapple, carrot, cherry wealth in natural antioxi - tional benefit without and kiwi-apple. dants gives ABH-Drink an the need for unneces - ABH and Drink contains 20 amino acids extremely wide range of sary additives or preser - including the eight essential amino acids, not properties to fight against vatives. synthesised by the body: isoleucine, leucine, free radicals, one of the causes of tissue age - lysine, methionine, phenylalanine, threonine, ing. tryptophan and valine. The ABH Drink is produced by Sarl Sbed, Sourced by Mintel, The drink contains 5,000mg of collagen in Montpellier, France, and is available in email: [email protected] hydrolyzate. Several clinical studies have 125ml bottles. Soft Drinks Internationa l – April/May 2015 FunCTIonALS 35 Wheat grass C.C. Lemon Gold goodness JAPAN The vitamin-rich C.C. Lemon last year celebrated its 20th anniversary. Suntory USA Velu, derived from Spanish words ‘ver Foods international is now building on the luz’, meaning ‘see the light’, combines organic brand’s solid market acceptance. wheat grass, apple and lemon juice. it has released C.C. Being a premium wheat grass beverage, Lemon Gold in a functional Velu is plentiful in vitamins A, B, C, and K. beverage blend that com - Velu is also high in chlorophyll, which is said it comes in a 10.5 fl oz (310ml) bottle bines royal jelly extract with to cleanse the blood. which contain 60 calories, and is gluten free, Vitamin C derived from The ingredients are all organic and include non-GMo and contains no additives, sweet - lemons. wheat grass, apple juice, and lemon juice. eners or flavourings. The 500ml PET bottle is appropriately coloured gold and red, aiming to communi - Drinkable yoghurt cus, L.paracasei, S.ther - cate not only premium posi - mophilus. tioning but also vitality. To ingredients include: cul - ensure consumers don’t USA Dairy innovations has introduced tured pasteurised non-fat overlook this, GoLD is Früzinga, a functional drinkable yoghurt. milk; honey base (water, printed in large capitals. The company worked with dedicated honey, corn starch, natural nutrition specialists to perfect the optimal flavour); prebiotic fibre formula that allows the nourishing and erythritol; tapioca starch; Vitamins + healthy range of Früzinga drinkable yoghurts carrageenan; locust bean to not only be 100% fat-free and packed gum; natural flavours; ste - ginger full of beneficial probiotics and prebiotics, via leaf extract; gum aca - but also be high in fibre and bursting with cia; guar gum; and xanthan real fruit – all at just 90 calories for a 7 oz gum. POLAND Tymbark Vita (207ml) bottle. Früzinga is available in Complex Sok o Smaku inspired by wholesome Scandinavian Black Cherry; Strawberry; Banana, Dyni, Cytryny homemade yoghurt, it is rich in calcium and and Honey Vanilla flavours in am/pm, Wal - (Banana, Pumpkin & Lemon protein and contains L. acidophilus, L.bulgari - greens and 7 Eleven stores. Juice) is enriched with vita - min A, vitamin C and ginger extract. Packed with one glass of the juice is an equivalent to one out of vitamins five portions of fruits and vegetables a day. The prod - uct contains no added UK The British drinks company Alibi sugar and retails in a 1 litre attended the iFE show to promote its pack. range of healthy drinks. Sparkling Blueberry is a lightly sparkling fruit juice blend, with 19 different vitamins, minerals and herbs to provide a high level of nutrition and support the immune sys - tem. Sparkling Pomegranate and Sparkling Cit - rus contain the same amount of nutrients as the Blueberry variety. Subscribe Probiotic oatmilk today!

USA GoodBelly StraightShot is a gently flavoured, dairy-free oat milk with 20 billion email: live and active probiotic cultures per serv - subscriptions@ ing and no sugar added. GoodBelly StraightShot is simple, straight - softdrinksinternational.com forward and slightly sweet, and contains only 30 calories per serving. or GoodBelly’s Lactobacillus plantarum 299v can be found naturally in the intestinal sys - tem, and may help promote healthy diges - tion when consumed daily as part of a call +44 (0)1202 842222 nutritious diet and healthy lifestyle. Good - Belly is a beverage and not a treatment or ber of active probiotic cultures, so they cure for any medical disorder or disease. must be kept at a consistent temperature Storage conditions may affect the num - of 35-40°F for maximum potency. 36 PRoDuCTS Soft Drinks Internationa l – April/May 2015 rTD Teas & Coffees Lemongrass with daily, the image of a little old lady in a tra - ditional conical hat brewing up batches in ginger the yard is nostalgic fantasy of the best kind. But the reality is that the range works SINGAPORE The F&n nutriTea range very well. from F&n Foods continues to firm up on in recent months it has been further the Singapore market thanks to its combi - strengthened by another flavour variant nation of flavours suited to local tastes, its which ticks all the boxes of healthiness, F&n Foods used bloggers and other emphasis on reduced sugar (highlighted on convenience, natural goodness and tradi - social media channels to good effect when all the product packs) and its subtle but tional values. releasing nutriTea Lemongrass with Ginger. effective underlying message of being F&n nutriTea Lemongrass with Ginger The bloggers chatted on positively about ‘freshly brewed from a special home recipe stresses the ‘quick escape from stress’ mes - health aspects and relieving stress, also using carefully selected all-natural traditional sage which nutriTea has long sought to pointing to an online competition seeking ingredients of only the finest quality with communicate. Singapore’s commercial suc - selfies with the new product. no preservatives added’. cess means that stress is an everyday prob - The latest flavour joined F&n nutriTea Singapore being markedly sophisticated, lem in the small country and relieving this Barley, Water Chestnut & Sugar Cane, and consumers take that claim with a polite is a daily challenge for a great number of Chrysanthemum with Wolfberry – all with smile. After all, with the quantities sold people. reduced sugar.

Wild passion Frozen Latte and 100% Arabica coffee combined with rich chocolate, sweet vanilla USA TH Herbals, makers of the Total Hap - USA Krispy Kreme is introducing a refresh - or smooth caramel piness naturals Herbal infusion range, now ingly cool new way to enjoy its coffee. Fea - makes these icy drinks offers Wild Passion fruit juice with PhytoGac turing a smooth blend of premium espresso the perfect early morning (gac fruit), green tea extract, organic raw and real cream, Krispy Kreme Frozen Lattes pick-me-up or afternoon cane sugar passion flower extract and are available in three flavours. Krispy Kreme treat.” acerola powder. Frozen Mocha, Frozen Vanilla Latte and Frozen Mocha is a Traditionally known as ‘fruit from heaven’, Frozen Caramel Latte are made fresh to decadent blend of choco - gac fruit, which grows in Southeast Asia, is order at participating Krispy Kreme US loca - late, espresso, real cream believed to encourage longevity and well tions. and ice, topped with whipped cream and a being. More recently, scientists have discov - “Krispy Kreme Frozen Lattes are a perfect chocolate drizzle; Frozen Vanilla Latte is an ered that gac fruit contains some very pow - addition to our growing menu of premium icy blend of real cream, vanilla and espresso erful nutrients, like lycopene and the vitamin brewed, bottled and iced coffee, espresso topped with whipped cream; and Frozen A precursor, Beta-carotene. and specialty beverages,” explains Dwayne Caramel Latte is caramel and espresso, other gac fruit varieties include Mango; Chambers, Chief Marking officer, Krispy blended with ice and real cream, topped Persimmon; and Blackberry. Also available is Kreme. “The smooth blend of real cream with whipped cream and a caramel drizzle. a Mint & Lemon tea infusion, which contains centella, a herb also said to encourage longevity. Blend to taste Caramel. “our tea infusions are in addition, Javiva brewed fresh in small regular contains no batches just like you USA Peet’s Coffee has introduced Javiva artificial flavours or brew your tea at home. Blended, a new, blended iced coffee bever - colours, no preserv - Fairtrade tea leaves are age now available in all Peet’s stores nation - atives and is wheat- infused with hot water wide. Javiva, which means ‘coffee and life’, is free. Javiva Light is a to steep out all of the one of the only made-to-order blended iced dairy-free option healthy compounds, like coffee drinks in the USA that is made with that contains 50% antioxidants, tannins and fresh brewed coffee. fewer calories and flavonoids. These natural Peet’s baristas are trained to hand craft 40% less sugar than infusions in addition to every Javiva beverage using ice and three Javiva regular and is pure tropical juices are main ingredients: fresh brewed coffee; Javiva sweetened with the basis of our drinks, Powder (a blend of non-fat dry milk, sugar monk fruit extract. Javiva Light also contains which gives them a rich, and vanilla powder); and fresh, hormone-free no artificial flavours or colours, no preserva - delicious taste and milk (2% or non-fat options are available). tives, no artificial sweeteners and is wheat- makes them so healthy,” Javiva can also be made with GMo-free soy free. says Madame Tahi or almond milk. Peet’s is celebrating the Javiva launch with Huong, Chairwoman of Javiva can be made regular, light or decaf. its new Stand Up for Fresh national cam - TH Herbals. Javiva’s core flavour menu includes: Coffee paign to rally consumers to demand fresh - The drinks are tangy (made with fresh brewed coffee); Espresso ness. and slightly sweet, and (made with hand-pulled shots of fresh Peet’s Javiva is available in more than 235 contain 141 calories per espresso); Chai or Matcha Green Tea; and Peet’s retail locations and 141 licensed part - serving. Coffee-Free Flavours: Chocolate, Vanilla or ner locations across the USA. Soft Drinks Internationa l – April/May 2015 RTD TEAS & CoFFEES 37 Concentrated Pure and green cold brew USA Teas’ Tea organic Pure Green Tea, from manufacturers ito En, is brewed with USA Califia Farms has introduced a new fresh organic green tea concentrated cold brew coffee to the mar - leaves and bottled to yield a ket. Packed in a carton rather than the con - distinct clarity that draws toured PET bottles of the rest of the range, out the natural taste of it makes 8 x 8 fl oz (118ml) servings. The other cold brew coffees made by green tea. The tea is USDA As with the others in the range, it is slow Califia Farms come in individual bottles of organic Certified, and pro - brewed to bring out the taste, and contains rTD Café Latte; Double Espresso; Mocha; vides 120% of the recom - 15 calories per serving. and Pumpkin Spice Latte, all of which are mended daily value of The ingredients are rainforest Alliance made with almond milk. Calories per bottle vitamin C. Certified coffee, water and cold brew coffee range from 80 to 100, depending on the Unsweetened, and with extract. variety. zero calories, Pure Green is high in antioxidants. The ingredients are purified Carbonated tea Inspired by Greece water, organic green tea leaves, and vitamin C (Ascor - bic Acid). POLAND ChaiKola napoj Gazowany z JAPAN Kirin Sekai no Ekstraktem Herbaty (Carbonated Drink with Kitchen Kara Four Herbs & Tea Extract) is a blend of black tea, yerba Green Tea is described as a mate and kola nuts, and is clear blend of green tea and Mellow apple said to relax body and mind. herbs, inspired by a Greek This pasteurised product recipe. it contains a blend of with apricot contains no preservatives, lemongrass, mint, rosemary artificial colours or flavours and geranium to offer an JAPAN Kirin Beverage Co has done well and is described as a natural awakening and aromatic over the winter months with a sub-range of soda beverage with natural flavour. it retails in a recycla - its now extensive Afternoon Tea collection: tea and natural flavours. it ble 500ml bottle. it has an Winter Shiny, blending mellow apple, apricot retails in a 330ml can. rrP of 151 yen. and tea. While the juice content is small, it adds a gentle fruity flavour and aroma to the tea, the Going organic picked white tea leaves such as Silver nee - consumer’s expectations having been aroused dle. The subtle, smooth and delicate taste by the fruit image on the packaging. comes from its use of only antioxidant-rich The product is presented in three separate USA inko’s organic White Tea is now avail - white tea leaves. The teas have only 12g of versions of the 500ml carton, featuring the able in grocery aisles and refrigerators sugar and 50 calories per serving; with the magnificent nature photography of Mika nina - across the country. The formula is non- unsweetened varieties containing zero sugar gawa. As well as her fame in Japan as a pho - GMo, and USDA-certified organic. and calories. tographer, ninagawa is well respected for her The new organic version extends across nearly two-thirds of Americans say they work in film direction. the company’s full product line including two avoid soda in their diet, while more than half She has collaborated with Kirin in the past. new flavours: Honey Lemon; and Strawberry. say they avoid sugar, according to a recent ninagawa has also undertaken creative inko’s Strawberry organic White Tea is Gallup poll. As a result, ready-to-drink teas interior design work, including for a bar and claimed to be the only strawberry flavoured have become the drink of choice as is evi - café on the Bund in Shanghai. one of her iced tea on the market and was created in denced by the category’s rapid growth 2015 projects is designing the external livery response to consumer demand. According (12.6%), one of the fastest growing sectors of a new train due to come into service in to recent inko’s research, strawberry was in the beverage aisle. Japan next year. the number one most requested flavour. “ready-to-drink tea has strong growth, “We’re super excited to launch our new but organic products, specifically tea, con - inko’s organic White Tea formulas in time tinue to outpace the category, up 22%,” for the spring and summer tea season,” said added Horrow. “Look around store Andy Horrow, Chief Marketing officer, shelves – consumers are embracing good- Wholesome Tea, maker of inko’s. “Convert - for-you products more than ever and retail - ing to a non-GMo and organic formula fur - ers are keeping up, adding more to the thers our commitment to delivering white organic aisles and integrating more organic tea that’s ‘just a little better for you’.” products into conventional store shelves. inko’s is only brewed from very rare, hand organic is no longer niche.” in addition to inhibiting the growth of Sourced by Mintel, cancer cells and offering significant benefits email: [email protected] for your heart, white tea is known to boost metabolism and aid in weight loss, lower both blood pressure and cholesterol, keep your bones strong and keep your skin flavours to satisfy thirst for a better bever - healthy, even slowing down the ageing age. Flavours include three unsweetened process which can have immense effects on varieties – Honeysuckle, Hint ’o Mint, and skin health, reports Horrow, quoting from original – as well as Blueberry, Apricot, recent research. White Peach, Honeydew, original and the inko’s organic White Tea is available in 10 new Strawberry and Honey-Lemon. 38 PRoDuCTS Soft Drinks Internationa l – April/May 2015

Dairy & Alternatives Lower sugar milks Flavoured coconut milk EUROPE nestlé has said that it is cutting the added sugar in its nesquik flavoured milk products, the latest in a series of moves AUSTRALIA FAL Food and Beverages, a by the Swiss food company to reduce sugar component of the international FAL Group and salt in its offerings amid growing public which embraces some 75 companies, has health concerns. released a range of flavoured coconut milks individuals who are looking for a refreshing The reformulated nesquik powders will in Australia under the Coco Joy banner. and satisfying drink any time of the day or contain 10.6g of sugar per two tablespoons, Coco Joy is already well established in the night,” said Tim Xenos, Chief Executive of making it a 15% reduction in the chocolate country, offering coconut water, flour, oil, FAL Food and Beverages. version and a 27% cut in the strawberry skincare lines and children’s beverages. The company would be rolling the flavour. The products will also no longer con - The flavoured variants come in chocolate, flavoured drinks out nationally after introduc - tain artificial colours or flavours. banana and coffee flavours with a packaging ing them in selected convenience stores, he nesquik ready-to-drink beverages will also choice of 500ml or 250ml. explained. contain 10.6g of added “With no preservatives and only natural And FAL intended to build further on the sugar per 8 oz serving, flavours, Coco Joy Flavoured Coconut Milk is Coco Joy brand in Australia, said Xenos but 22g total due to lac - the ideal choice for people with food intol - promising ‘several new and innovative tose, a naturally occurring erances or simply those health-conscious announcements for Coco Joy in 2015’. sugar. ‘Added sugars’ are sugars and syrups added to foods when they are nothing but ingredient was right in processed or prepared, as front of us – coconut opposed to naturally coconut water. it not only gives occurring sugars. The the drink a hint of added sugar in the new sweetness, it increases powders amounts to 43 USA Pacific Foods’ new organic Coconut its nutritional content calories per serving. non-Dairy Beverage offers two layers of and enhances the authentic coconut flavour with the healthy coconut flavour natu - richness of coconut milk, and the refreshing rally.” new variants for taste of coconut water. Delicious on its own, As for nutrition, the as a tropical addition to smoothies and new collection of up&Go baked goods, or used in place of canned coconut non-dairy bev - coconut milk to lighten up savoury dishes, erages is an excellent the beverage comes in three flavours: origi - source of vitamin D AUSTRALIA The Up&Go liquid breakfast nal, Unsweetened original and Unsweet - and vitamin B12. As a brand has long been a family household ened Vanilla. result of using coconut water, when com - name in Australia, appealing also to young Claimed to be the first full line on the pared to the category leader, Pacific’s origi - professionals and others for its convenience market without carrageenan and cane sugar, nal variety contains six times as much and growing selection of flavours. Pacific’s new offerings are made using the potassium – a natural hydrator and elec - Adding to the range, Sanitarium is now whole coconut – both the cream and the trolyte – (240mg v 40mg) and less than half offering Up&Go reduced Sugar. This main - water – to create the most authentic flavour the amount of sugar per serving (3g v 7g). tains the protein and fibre levels but is possible. All of Pacific’s new coconut beverages are claimed to contain a third less sugar. “All of our non-dairy beverages are certified organic and free from GMos, as Flavour choices are Choc ice and Vanilla. crafted to showcase the true flavour and well as vegan, dairy-free, soy-free and gluten- nutritionist Michelle reid said the new nutritional benefits of their featured ingredi - free. Like all of Pacific’s products, they’re variant had a 5-Star Health rating under the ents,” said Kevin Tisdale, Vice President of packaged in BPA-free, shelf stable cartons. Australian Government’s new initiative which Marketing for Pacific Foods. “For this line, we They are available in natural food stores and rates foods from ½ to 5 stars based on were determined to let the flavour of conventional grocers nationwide at an rrP their nutritional credentials. organic coconuts shine through. The key of US$3.64 for 32 oz. “UP&Go reduced Sugar achieved a high HSr score due to the protein content, low saturated fat and sodium content, and reduced sugar content”, said reid. Advertise! email: [email protected] or call +44 (0)1202 842222 www.softdrinksinternational.com Soft Drinks Internationa l – April/May 2015 DAIRY & ALTERnATIVES 39 Supreme relaunch SUBSCRIBE UK Dairy Crest relaunched its premium milkshake range Frijj Supreme from the flavoured milk brand Frijj last month. To receive your monthly copy Frijj Supreme has undergone a complete transformation, which has brought it in line of Soft Drinks International with the Frijj core range that features new email: subscriptions@ artwork adopted in october last year. out new, improved recipes across the Each 375ml bottle now features Frijj’s Supreme range. We have listened to the softdrinksinternational.com reinvigorated logo and packaging design. feedback from our consumers and have The new Frijj Supreme recipes have been delivered a product that allows for a more enhanced, developed in concert with Dairy indulgent drinking experience, in line with European Union: £120, €150 Crest consumer research, to offer a more their changing demands.” Rest of World: £135, €170, $220 indulgent taste experience and luxurious The Frijj Supreme range includes four mouthfeel. indulgent flavours: Honeycomb Chocolate Dairy Drinks Head of Marketing Laura Swirl; White Chocolate raspberry Swirl; Sheard said: “We are excited to be rolling Sticky Toffee Pudding; and Banoffee Pie. CONTRIBUTE Fat-free milk ach discomfort in some people. There are 28 certified Send your news to: news@ AUSTRALIA Fat-Free a2 Milk contains all a2 Milk dairy farms that the goodness of whole milk but is fat-free, produce pure and natural softdrinksinternational.com and contains A2 protein, which is thought to a2 Milk from specially be gentler on the stomach than A1 protein selected cows right across found in regular milk. All a2 milks are pro - Australia. Full fat and ‘light’ To discuss editorial duced by dairy farmers which have A2-cer - varieties are also available. tified cows. Produced without opportunities All regular cows’ milk brands today con - growth hormones, rBST email: editorial@ tain a mix of both A1 and A2 proteins. or antibiotics, the new fat- recent research from Curtin University in free variety is available in half gallon milk car - softdrinksinternational.com Western Australia suggests that the A1 pro - tons, and also contains vitamin A palmitate tein in regular cows’ milk might cause stom - and vitamin D3. Calpis grows range ADVERTISE steadily To discuss advertising JAPAN The Calpis lactobacillus dairy-based email: advertising@ brand which is nearing its centenary – it was first marketed in Japan as a concentrate in softdrinksinternational.com 1919 – continues to add new flavours and other brand extensions on an almost monthly basis. Download the Calpis is not only hugely popular as a SDI Media Pack from drink in its own right but is also widely utilised in Japan for flavouring kakigori www.softdrinksinternational.com/ (shaved ice) and in chuhai-style highballs. France Pears are well regarded in Japan; pro - advertise Additions to the growing portfolio in duced primarily in yamagata prefecture they recent months have included another in the are often talked of as ‘the queen of fruits’. Calpis Fruits Parlor line-up, this one featuring The Calpis Juices are being promoted as morning-picked (that is, fresh and succulent) ideal for building sweet and sour cocktails as strawberries. well as for enjoying on their own. This dairy fruit blend features Hokkaido milk. The 500ml bottle is predominantly red and gold in colour, with strawberries very All major credits cards accepted evident. Also in a 500ml bottle is a limited release in the Calpis Soda sparkling range: Mellow Mango. Another limited release is Calpis White Tel: +44 (0)1202 842222 Peach & Gold Peach, presented in a 475ml multi-layer bottle with classy graphics. Fax: +44 (0)1202 848494 Joining the portfolio in March was a line- www.softdrinksinternational.com up of Calpis Juices in 1 litre packs: Muscat, Blueberry and La France Pear blends. La 40 MARKET AnALYSIS Soft Drinks Internationa l – April/May 2015 India soft drinks accelerate in 2014

he Indian economy is back on the up with last Tquarter GDP in 2014 up by more than 4%, and projected growth of 6.5% is estimated for 2015. According to beverage researcher Canadean’s most recently published quarterly beverage track - er, the improving economy is helping to fuel soft drinks demand. Provisional results point to an India offers acceleration in soft drinks growth to more than great long term 14% for the full year. The results would appear to be reinforced by Coca-Cola’s second half results potential , but which showed double digit growth in the third quarter and high single digit progress in the last there are many quarter. The quickening growth rates last year have also challenges to be been seen in both the alcoholic drinks market and waters make up well over half of the Indian soft the dairy drinks sector but the hot drinks market, drinks market. overcome, which accounts for 45% of all commercial bever - ages, saw continuing sluggish growth again last Carbonated soft drinks reports Richard year as Indians switch to cold refreshment. Canadean reports that the carbonated soft drinks Corbett. sector, which accounts for a third of the market, Packaged waters recorded a healthy double digit rise last year. The Packaged waters are leading the charge with sales researcher has accredited the jump, in part, down up by nearly a fifth on 2013’s results. On-the-go to the rise of fast food chains which have extend - consumption is an important driver as operators ed the availability of carbinated soft drinks in are increasingly focused on key impulse con - India. sumption hotspots like bus terminuses and rail - Interestingly, salons in Southern India have way stations. proved to be an unexpected outlet for Sprite and Indian Railway Catering & Tourism Corporation other lemon & lime products with consumers (IRCTC) launched its fourth packaged drinking believing that these products help to open up the water facility last year, supplying its brand Rail facial pores of men arriving for a shave. With Neer, in Thane. The Rail Neer brand was estab - 200,000 salons in India, the potential for this new lished specifically to quench the thirsts of rail consumption ‘occasion’ could be enormous. commuters and has proved very popular. Growth in carbonated soft drinks would have The first plant was set up by IRCTC as long ago been even more pronounced last year but for the as 2003. In a part of the world where water quality irregular nature of the monsoon season. Such is cannot always be guaranteed, it is not surprising the retail structure of the market, an irregular that as Indians gain disposable income they monsoon with intermittent rainfall rather than choose to spend it on clean water. Packaged continuous rainfall causes confusion among India’s plethora of small retailers who find it hard to get their stocking levels right. This also had negative implications for the packaged water cat - egory.

Still drinks Still drinks may be India’s number three beverage category but sales make up just 7% of the overall soft drinks market. A sharp rise last year is how - ever catching the eye of international soft drink operators who are looking to join the party. Coca- Cola (Maaza) and Pepsi () are already well represented, but last year California entered the market through a joint venture between Future Group (Big Bazaar supermarkets) and Schreiber Dynamix Dairies Ltd. Britvic launched its Fruit Shoot brand in 2014, while German player Wild is entering the market with its iconic pouch brand Capri Sonne. Indians have Source: Canadean a taste for mango flavoured still drinks and both Britvic and Wild have unveiled Mango flavours Packaged Water growth reflects the improvement in the economic conditions. specifically for the Indian market. Both Britvic Soft Drinks Internationa l – April/May 2015 InDIA 41 and Wild can see the potential for their child friendly refreshment in a market where under fif - teens make up nearly a third of the population.

RTD teas Consumers enjoy their hot tea in India but the signs are that they are beginning to develop an appetite for cold alternatives. The size of the mar - ket remains tiny but iced teas were the fastest growing soft drinks category of last year. As with carbonates, this can in part be accredited to their widening availability in the fast food channel with many outlets stocking iced teas as an alterna - tive to carbonates. Iced tea prices remain a consid - erable barrier to entry for many Indians and are likely to ensure that the market remains small in the short term. Source: Canadean Powders and dilutables Fruit powders make up most of the dilutable vol - Packaged Water and carbonates make up nearly 90% of the market for soft drinks. umes and see notable spikes during festive peri - ods. The Tang brand has been well supported with promotions and advertising but last year this support was reduced, and although the category continues to prosper the market expanded at less than half the rate that it did in 2013. Dilutables do have some appeal in India because they represent a relatively cheap way into the soft drink sector for Indians.

Juices and nectars Price is a considerable handicap for juices in India especially when they often retail at twice the price of unpackaged alternatives. The market last year was helped, however, by fruit shortages which impacted on the availability of unpackaged juice encouraging more affluent consumers to buy packaged juices. Pepsi has been very pioneering in the juice & nectar category and has introduced Source: Canadean Tropicana juice bars to raise the profile of their offerings. They are also believed to be poised to India lags behind on soft drinks per capita consumption – but that represents potential. launch Tropicana Orange with omega-3 this year. future and it is a substantial endorsement sig - Sports and energy nalling its intent to sup at the soft drinks top table. The seeds of the sports and energy drinks category have been sown but these products are even more Potential – with challenges restricted by high prices and their audience is lim - There is no doubt that Hype is right and that there ited to very high end consumers. is extraordinary long term potential in the Indian Growth rates in energy drinks have been spec - soft drinks market; you only need to look at tacular from a small base and it is interesting that today’s stunted per capita levels to see that. Hype the energy drink brand Hype has signed a spon - is not alone in backing the future and the invest - sorship deal with the Sahara Force India Formula ment going into the market can be seen by the ris - One motor racing team for the 2015 race calendar. ing presence of PET and canned packaging Hype Energy Drinks is clearly looking to the replacing traditional glass formats. Can maker Rexam is opening a new canning plant in the south and plan to open another in the North. It does, however, remain a challenging place for soft drinks players to do business and the issue of groundwater use remains a very political issue. Hindustan Coca-Cola Beverages may be planning a new manufacturing plant in the town of Yadgir but Coca-Cola had to close its facility in Mehandiganj, Varanasi, in June for using too much groundwater. There is gold in India but getting it out of the ground has historically proved very difficult. Richard Corbett is a Strategic Hearts and minds need to be won as many Indians Analyst at UK-based Canadean still cannot afford to pay to quench their thirsts Ltd, the leading global yet see the groundwater being used as theirs. Soft beverage research consultants. drink operators remain an easy target for politi - Email: richard.corbett@ cians. n canadean.com 42 FunCTIonAL InGREDIEnTS Soft Drinks Internationa l – April/May 2015 Healthy and natural exotic plant extracts combine functionality and naturalness

n many aspects of life, we appreciate products that fulfil a multitude of desires all at once. A smartphone provides us with a phone, camera as Iwell as online services; the electric car combines environmental awareness with mobility; and every child understands what the attraction of ‘Kinder Surprise’ is. With its new With respect to the beverage sector, two cur - portfolio of rent consumer desires are evident and which can be combined into one product superbly: the exotic plant desire for natural ingredients as well as for bev - erages which have a great taste and a healthy Baobab was approved as a novel food in the EU in 2008, extracts, Döhler added value. Thanks to a new portfolio of exotic and has since been incorporated into many applications. plant extracts, Döhler brings together natural - is laying the ness and functionality, thus laying the founda - as spices, seeds and fruits, to support their men - tion for creative beverage concepts with great tal and physical health for thousands of years. foundation positioning opportunities. Today, these valuable plant extracts are provid - for creative ing the means for innovation potential in the Natural treasures from Africa field of functional beverages. beverage The Darmstadt-based company found inspira - The new extracts are based on premium raw tion for its new product range in the African materials extracted from sustainable sources. concepts. Cape region. This is because an abundance of Thanks to its own on-site cultivation and the use plants blossom in the affluent region between of state-of-the-art technology, Döhler is able to the Indian Ocean and the white sands of the present all varieties in standardised quality all Atlantic that are said to have a positive impact year round. The exotic portfolio comprises a on the body and mind. The locals have been wide variety of natural plant extracts for food using treasures from this natural paradise, such and beverages that are ideal for positioning in sectors including the immune system, weight management, gastro and intestinal health, well - ness and relaxation, mental health, beauty, and sport. As a result, the natural functionality and the extracts' health benefits that are subjectively and traditionally experienced speak for themselves.

The tree of life Monkey bread or baobab is without question the most common type of tree found in the African continent. For a large share of the continent's population, the fruit from this distinctively shaped tree has been one of the most important sources of nutrients for many centuries. And there is indeed a long list of valuable ingredients in its fruit flesh and seeds: in addition to vita - mins and minerals, the white fruit flesh contains a high proportion of soluble and insoluble fibres, making an important contribution towards healthy digestion. Another impressive feature is the antioxidant potential inside the fruit. In 2008, baobab was approved as a novel food and has since been incorporated into numerous food applications within the EU without The rooibos shrub is native to the Western Cape Province in South Africa, and is popular encountering any problems. Döhler uses the around the world as a tea beverage. powdery fruit flesh in beverages. It is available as Soft Drinks Internationa l – April/May 2015 HEALTHY AnD nATuRAL 43

Döhler’s exotic portfolio comprises a wide variety of natural plant extracts for food Döhler develops innovative food and beverage concepts so that products can be quickly introduced to the market. and beverages either a pure powder or powder extract. The to the group of secondary plant substances, as that are ideal for fruity taste incorporates a unique blend of fresh - well as trace elements such as zinc, selenium ness, sweetness and acidity. and magnesium. positioning in Döhler offers a premium extract from the rooi - Pelargonium sidoides bos shrub for use in functional beverages. As sectors including Many centuries ago, Zulu witch doctors discov - rooibos does not contain any caffeine in its natu - ered the healing power of the root extract of ral form, rooibos products are thus fully suitable the immune pelargonium sidoides; a type of geranium indige - for children and pregnant women and can safely nous to South Africa. But Europeans, too, swear be consumed in large quantities. Whether it is system, weight by the antibacterial and immunostimulatory used as a wellness beverage every day or as a management, impact of the African root. Since the beginning calming essence, rooibos instills beverages with of the 20th century, scientific research has been a natural functionality and a mildly aromatic gastro and conducted on how this geranium root extract flavour. works. It has proven to be effective in treating intestinal health, acute bronchitis in numerous placebo-controlled Success with all the senses double-blind studies. In its development of new products, Döhler wellness and Döhler now also offers a pelargonium sidoides always focuses on one goal: a fully convincing, extract to manufacture beverages with a healthy multi-sensory experience. It is a well-known fact relaxation, positioning. Produced by Döhler in South Africa, that taste is not only perceived by the tongue, but mental health, the essence does not contain any additives, also captured by the nose. The mouthfeel and preservatives or colourings and thus remains colours also influence our perception and must beauty and 100% natural. As a consequence, a meticulous correspond with the flavour and positioning. For selection of raw materials promises an authentic products associated with the African continent, sport. flavour as well as standardised quality. Whether there is the challenge of conveying the products' it is used as a quick immune shot from time to unique special aura as well as ensuring that they time or as a functional beverage for breakfast, are in line with people's expectations. there is a tremendous range of possible applica - As a supplier of natural ingredients and ingre - tions. dient systems, Doehler provides expertise in application and sensory science as well as a Rooibos comprehensive portfolio of natural flavours and In contrast to baobab and pelargonium sidoides, colours, health and nutrition ingredients, cereal rooibos is a familiar sight in the beverage aisle. ingredients, dairy ingredients, speciality ingredi - The shrub, native to the Western Cape Province ents as well as fruit and vegetable ingredients to in South Africa, is extremely popular all over the assist in the development of such products. In world as a tea beverage. There is a long list of addition, Döhler also develops innovative food health benefits attributed to the rooibos plant, and beverage concepts so that new and innova - ranging from strengthening the immune system tive products can be quickly introduced to the to a tranquillising and antispasmodic. It is also market. As a result, the company is able to pro - Döhler GmbH thought to have anti-inflammatory, antiallergic vide its customers with all key services from one Riedstraße 7-9 and detoxifying effects. This is mainly due to the source and support them from the initial idea 64295 Darmstadt, Germany flavonoids contained in the plant, which belong through to the product's launch. n www.doehler.com 44 InGREDIEnTS Soft Drinks Internationa l – April/May 2015 New ingredients with potential for beverages

ew ingredients for use in soft drinks are often Nfirst developed in other food applications before making their way into liquid refreshments. Many are of botanical origin and many have a rich historical folklore attached to them, which can add magic and mystery for marketing departments to work with, and even support health claims from From new a regulatory point of view. In this article, some botanicals with new ingredients for soft drinks are explored and Cashew apple juice makes a delicious, unique-tasting include, where possible, some interesting folklore astringent drink. Photo: © smuay interesting and scientific ‘snippets’ to whet the appetite for new product developers and marketeers alike. the body, maintain functioning of circulatory and folklore, to new intestinal systems, combat bad breath, and more. Chlorophyll Magnesium is also known to help reduce the side regulatory An interesting niche category on the rise is plant- effects of drugs and to help absorb other nutrients, based water and 'superfruit' enriched beverages. like calcium. It also has anticarcinogenic and approved food But what about the green substance found in all antimutagenic properties that can protect the plants that is essential for plant growth – does it body against toxins. With these and many more ingredients for have superfruit-type capabilities? claimed benefits, it is perhaps why consuming use in new soft Chlorophyll may be an ingredient that has been chlorophyll, as a drink (e.g. Chlorophyll Shot at overlooked by the drinks industry. A fad from the Organic Avenue) or as a health supplement (e.g. drinks, Dr John hippie generation produced from juicing certain Chlorophyll juice powder produced by Aurea grasses and drunk in small amounts at festivals Biolabs) is becoming such a popular practice now. Wilkinson and market stalls – it is still used in modified form Beverage developers need to find a good way of as a food colourant in the food industry. masking the bitter taste to fully realise its poten - explores a Large amounts of chlorophyll are found in leafy tial in drinks. If it could be combined with the fra - vegetables and to a lesser extent in fruits – it’s grance of freshly mown grass perhaps even a world of what makes plants green. It is critical in photosyn - range of green coloured, freshly mown grass possibilities. thesis, allowing plants to absorb energy from drinks could be developed. light, and use it to create food for itself. The struc - ture of chlorophyll and haemoglobin in our red Strawberry-guava blood cells is almost the same. The only differ - Known abroad as an ornamental plant but new to ence is in the central atom: iron in haemoglobin, drink formulations in the international market, and magnesium in chlorophyll. This structural the Brazilian ‘araçá’ ( Psidium cattleianum or P. lit - resemblance makes chlorophyll a vital player in torale ) is full of rich sweet flavours and scents. human body metabolism. Sensorial analysis of the extract confirms that this Magnesium is known to be important in meta - fruit encapsulates 17 aromas and results in a vari - bolic functions, including respiration, growth and ety of other common names for the ‘araçá’, like supporting the immune system. strawberry-guava, cherry-guava, pineapple-guava, Twentieth century folklore claims that inges - or lemon-guava fruit. The skin of the fruit is also tion of chlorophyll can strengthen cells, cleanse edible which tastes similar to rose petal. The fruit is eaten fresh, puréed, or cooked down into jams, drinks or sauces. Its small whitish seeds are used as a substitute for coffee. There is an opportunity for further studies on the properties of the fruit itself: it is fat-free, satu - rated fat-free, cholesterol-free, low in sodium, and an excellent source of soluble fibres (pectin). The fruit is high in calcium, phosphorus and iron with potential use to aid mental processes, fighting osteoporosis and anaemia. In folk medicine the tannin in the skin has been used in teas to treat diarrhoea. Recent published papers confirmed in vivo, the analgesic activity of the hydroalcoholic extract from the leaves of Psidium cattleianum Sabine . The essential oil of leaves (mainly caryophyllene) has also been shown to have antioxidant and anti - fungal activity. Because the leaves are already The strawberry-guava is full of rich sweet flavours and scents. used in folk medicine, commercial use of this fruit Soft Drinks Internationa l – April/May 2015 nEW InGREDIEnTS 45 should be easier in terms of supply.

Achacha or honey kiss Described as refreshing, exotic, delicious, tangy, and effervescent, the unique taste of ‘honey kiss’ or achacha fruit ( Garcinia humilis ) is another example of a fruit which has only recently made it to international markets. Enjoyed by Bolivians for centuries, the achacha pulp is rich in folate, riboflavin, potassium, vitamin C and antioxi - dants, and has less than half the sugar content of its cousin, the mangosteen. The skin lends itself to use in beverages as it contains many minerals along with arginine, betacarotene and hydroxycitrate acid (which is thought to help maintain a healthy body weight). Achacha fruit is described as refreshing, exotic, delicious, tangy, and effervescent . Traditional recipes recommend adding ginger or Photo: © Enlightened Media mint, mineral water and ice for a refreshing and nutritious drink, which is naturally lower in sugar into beverages. than most fruit. A starch-related oligosaccharide consisting of The achacha skin has also been traditionally glucose subunits, this carbohydrate mixture is a used in folk medicine (still to be substantiated by branched chain made up to 4 to 7 units of glucose studies) to suppress hunger, to rub on skin marks that contain a series of (1-6) bonds in this struc - and reduce warts. The extract of its honey is ture. Unlike regular starch (such as those found in thought to contain healing properties, and sells in wheat, rice or potatoes) these linkages are poorly Bolivia for 10 times the price of normal honey! digested in the human digestive tract and thus will deliver fewer calories to the human body. It Cashew apple also improves overall digestive health in addition Most people are aware of the delicious flavour of to providing fibre-like benefits (with approxi - Enjoyed by cashew nuts but what about the fruit from the mately 90% soluble fibre in powder form and Bolivians for same plant? The juice from the so-called ‘cashew 75%-82% soluble fibre in syrup form). According apple’ has not really made it to international mar - to Bioneutra, its product is in essence a prebiotic, centuries, the kets, at least not in the West. Cashew apple low calorie, low intensity sweetener with soluble (Anacardium occidentale ) is a tropical pseudo - fibres, especially fit for healthy diets and weight achacha pulp is fruit widely consumed in northeast Brazil as juice management. and ‘cajuina’ (processed juice) due to its excellent Last year this Canadian company submitted an rich in folate, nutritional and sensory properties. The cashew application to the Foods Standards Agency in the apple makes delicious, unique-tasting astringent UK to extend the uses of its VitaFiber -IMO to a riboflavin, drinks or can be distilled into liqueur. range of other beverages and foods, and also to These juices contain carotenoids, phenolic change its labelling for use in the EU. If the exten - potassium, compounds and high amounts of vitamin C. They sion is successful, this oligosaccharide will con - vitamin C and are also a source of calcium and dietary trace min - tinue to be used in fruit juices, processed erals (copper, manganese, magnesium and phos - vegetables, vegetable juices and flavoured drinks, antioxidants, phorus). In vitro studies have shown that both and it will also be extended to fruit flavoured juices have antimutagenic activity. In vivo powder mixes, flavoured milk products, edible with less than studies have confirmed further antioxidant, anti- ices and others. inflammatory, and antimicrobial wound-healing half the sugar activities of cashew apple juice. Sonic seasoning Cashew apple fibrous residue is a by-product of On a final note, researchers have recently found content of its the cashew juice industry with potential use in that consumers require less sugar for their drinks cousin, the the nutraceutical industry. Showing an intense to stay sweet if they listen to certain types of yellow colour, the residue concentrates 11 music. Key to this development is research from mangosteen. carotenoids and contains significant fibre. The Oxford University and the concept of ‘sonic sea - carotenoids were tentatively identified as xantho - soning’, where flavours are matched with certain phylls present under an esterified form with sounds to enhance certain taste experiences. auroxanthin and - cryptoxanthin representing For example, higher pitched music inclines around 50% of total carotenoids. consumers to want less sugar when consuming food and drinks. Fruit fibre alternatives Sonic seasoned drinks could be the new fad in – Isomalto-oligosaccharide the future – if it takes off and the research contin - Another alternative to fruit fibres and sucrose ues to confirm such links, dining out in a restau - based sweeteners is a, low calorie carbohydrate rant with the right music in place will tend, for with soluble fibres known as Polysaccharides example, encourage consumers to purchase (IMO). It is a novel carbohydrate under the trade drinks with a lower sugar content. Soft drinks name VitaSugar (now trading under VitaFiber). manufactures could be collaborating with musi - This ‘health sweetener’ was authorised recently cans in the future to make low sugar drinks more in the EU to be used in certain food categories appealing to consumers. They could do this pre - and beverages. The product is stable at baking sumably by tying in the name of the band/artist temperatures (160°C-180°C) and in the pH range with a brand name and a certain sonic seasoning Dr John Wilkinson of 2.0-9.5 for an extended period of time, which effect – If anyone wants to develop a ‘Dr John’ low Tel: +44 (0) 7713 594 543; makes them an excellent candidate for addition sugar soft drink – please get in touch! n [email protected] 46 BEVERAGE PRoDuCTIon Soft Drinks Internationa l – April/May 2015 Transforming capabilities of the beverage production line

n existing beverage production line can be Aconverted to produce new products. However, to maintain or ideally improve its per - formance requires engineering excellence and packaging expertise through a precise under - standing of how the different elements interact, Ever-shifting and namely the liquid, the bottle and the equipment. ever-growing Flexibility and performance In the fast-moving, competitive world of the bev - consumer erage industry, producers can rarely afford to stand still. Ever-shifting and ever-growing con - demand for new sumer demand for new and different products the eventual supply chain through which the and a better consumer experience are constantly final product will be distributed, the different and different driving change in the industry. Line conversions methods of transport and the varying tempera - are an important part of that equation. Once the tures and conditions involved. From the outset, products and a decision is made to convert a line, the goals a clearly defined project goal should be agreed quickly become ensuring product quality, a fast between the beverage producer and the engineer - better consumer ramp up back to full production to help achieve ing company. Starting with precise specifica - experience are a fast speed to market, minimising the effects on tions agreed between the two parties, these can production and downtime, maintaining or even be developed during the initial phase of the proj - constantly improving productivity and, therefore, ultimate - ect in order to achieve the customer’s desired ly achieving a lower TCO (total cost of owner - objectives. With a clear understanding of how driving change ship). A line conversion actually offers the the whole line works, modifications can be made potential to improve performance in all these by experienced engineers so that the equipment in the industry, areas. To achieve this on a PET bottling line performs reliably and does so at least as well as needs engineering and packaging expertise, with it did originally, if not better. writes Laurent an understanding of the beverage, the packaging Charrier. (both primary and secondary) and the line itself. Precision engineering The quality of any new parts is another key fac - A clear objective tor. To be successful, a line conversion requires In addition to appreciating the interplay between precisely customised parts. These need to have the components which make up the beverage the right adjustments with tolerances within bottling process, it is also important to consider exact engineering specifications. Although parts from a non-original supplier might seem to offer cost savings at first glance, if they do not have the same quality, performance, durability and, therefore, reliability, they could result in greater incurred costs in the start-up phase. They could seriously impact on long-term line efficiency or, worse still, they could even affect the quality of the finished product. Each component that comes into contact with the bottle or the preform at any point in the process needs to be carefully assessed with expertise in both engineering and packaging design principles, a critical require - ment in achieving this. Such component parts include the moulds, preform infeeds, transfer arms, labeller platforms and palletiser stoppers. Machine software also needs careful and thor - ough adaptation.

Speedy conversion The ultimate goal whenever a line conversion is undertaken is usually a quick turnaround and ramp back up to full production, resulting in a Soft Drinks Internationa l – April/May 2015 TRAnSFoRMInG CAPABILITIES 47 fast speed to market of the line’s finished prod - uct. When producers are undertaking any change, it is always vital to get the resulting bev - erage to market on time and on schedule. Being on the store shelf available to the buying public in order to take advantage of peak sales periods or specially targeted events is a critical part of any launch strategy. Missing out on a particular sales window could adversely affect an entire year’s sales figures, particularly if the missed opportunity is an infrequent event such as the World Cup or the Olympic Games, unique to one specific time and location. However, the speed of conversion is not the only criterion by which the new line will finally be judged. A fast and proficient execution of the work is required which delivers a line perform - ance that at the very least maintains the quality, efficiency and performance of the line before conversion: one that delivers output rates that are actually improved would be even better.

Meeting the producers’ expectations One key factor to the speed and success of line conversion is the strength of the relationship between the equipment engineers and the bever - age producer. If there is already a good working relationship between the two, the engineers will priority for any line conversion is, however, the know and fully understand the equipment, the need for assured product safety. Quite simply, producer’s day-to-day operations and its prod - when any line is converted, the shape and uct. A strong team to manage the conversion is integrity of the new product or bottle must be vital too, taking a holistic approach to the project maintained across the entire supply chain. from the design of the right solution to ensuring Again, this is why the most successful line con - all work is carried out with minimal upheaval versions involve the optimum combination of and impact on production. A local team would proven engineering excellence and packaging ensure that the expertise is close at hand when a expertise. By equipping production, processes change is needed, although just as important is and people to comply with the highest hygiene, the facility of being able to call on the extensive traceability and safety standards, it is possible to: When any line engineering and packaging expertise of a leading protect the liquid’s organoleptic properties such is converted, supplier. as taste, sight, smell and feel; preserve nutrition - When a conversion is contemplated, it is gen - al properties such as sugar content, vitamins, the shape erally a good idea to involve the partner under - minerals and fat contents; guard against liquid taking the engineering work at the earliest alterations through the effects of light or oxygen, and integrity possible stage. If the company has its own pack - humidity levels or warm temperatures; and pre - aging experts, they can collaborate with the cus - vent micro-organism growth. Once again, it is of the new tomer’s technical staff to design the new bottles. important that the partner carrying out the con - Using virtual bottle modelling, finite element version work on the production line fully under - product or analysis, supply chain simulations and full feasi - stands both the engineering excellence needed bility studies using high-quality pilot moulds, and this interaction between liquid and package bottle must be bottle stability, rigidity and quality can all be to create the end product. maintained evaluated before production starts. In this way, the new packaging for the entire supply chain Conversion for lightweighting across the can be validated before the conversion takes The beverage industry, partly in response to place and full production starts. If tests prove growing consumer awareness and insistence on entire supply that changes are needed, these can be identified environmental responsibility and partly in the and carried out before engineering modifications search to lower operating costs, continues to see chain. are made. This gives the producer genuine confi - a focus in the lightweighting of PET bottles. dence in the knowledge that the line conversion Saving resources by using fewer raw materials is and the bottles that it produces will work in real - one way in which a company’s carbon footprint ity. can be reduced while making substantial savings Keeping these sorts of changes to an absolute in its overheads. The cost of the PET material minimum after production has started is vitally currently accounts for between 70% and 80% of important to ensure the integrity of the finished a finished bottle’s average total costs. By optimis - bottles – and therefore retaining brand integrity. ing the thickness of the bottle walls to achieve the best balance of thinness, strength and per - Highest standards of hygiene, formance and by giving the bottles shorter necks, traceability and safety it is possible to use less material in both the pre - The new bottle needs to be blown, filled and forms and the caps. When this saving is multi - labelled efficiently, as well as tested to ensure it plied many thousands of times in the mass meets the requirements of any end of line opera - production process of manufacture, it can tions, secondary packaging and palletising. The Continued overleaf 48 BEVERAGE PRoDuCTIon Soft Drinks Internationa l – April/May 2015

TRANSFORMING amount to substantial savings in material and Line conversions are naturally the perfect CAPABILITIES costs. The resulting lower carbon footprint and a opportunity to integrate the very latest innova - – continued from page 47 fast return on investment are often seen as tions in both equipment and packaging. For important contributing reasons for conversion of example, if a new bottle shape leads to the pos - a line. sibility of lightweighted bottles or those that have increased resistance to deformation, lines High quality moulds can be converted to take advantage of such a The need for engineering excellence and packag - design. This could result in lighter bottles that ing expertise continues with the development are able to retain their shape and integrity across and production of the mould for the new product the supply chain and look good at the point of itself. This has to create consistent, uniform sale. packages every time, protecting the liquid and also meeting the aesthetic requirements of the Speed and efficiency through packaging to maintain brand identity. In terms of effective project management line conversions it has to be capable of produc - Getting new products to market quickly, particu - A successful ing the new design on older equipment while larly if it is to capitalise on an emerging trend, line conversion maintaining line speed, productivity and effi - hit a peak sales opportunity or meet a deadline ciency. To do this a mould can often be adapted for a specific event, is important to any beverage is one that to several generations of the original manufactur - producer. Achieving the fastest possible start-up er’s blow moulding equipment. They can pro - is fundamental to this, with global expertise and can be said vide freedom of shape, simple and fast complete line experience essential in managing changeovers, real safety and product quality. To an effective line conversion. Having access to to maximise line deliver the required performance, they should be and bringing in the relevant experts – including thoroughly tested by the manufacturer to per - packaging design specialists – at the various efficiency and form to specification and offer minimal risk of stages, from initial briefing through to the final ensure high breakdown. This is usually done by using real- handover, will help ensure a smooth transition world mechanical analysis tools and virtual and a line with optimised efficiency. When performance stress simulations. Most importantly, replace - selecting an appropriate solutions provider for a ment moulds should be qualified for maximum line conversion, membership of global industry for years to uptime and warranted to last. organisations can be a useful indicator of techni - cal competence. Adhering to global industry come. Other benefits of conversion standards should also be a pre-requisite. Although it might often seem impractical to stop a line simply to install upgrades, when a line Success measured over time conversion is scheduled it represents more than So, the success of a line conversion should not just the chance to change the end product. It is be judged on the execution of changes to the line also the ideal opportunity to perform an audit in alone. It is about the success of the bottle design which production 'bottlenecks' and losses of effi - and the resulting packaging, with a production ciency can be highlighted in order to improve process which offers speed, productivity and a the performance of the entire line. Engineers will lower TCO. Production tests and quality control then be in a good position to analyse potential analysis over a period of time will determine equipment refurbishment that can further whether the desired quality and efficiency are improve performance in terms of the TCO. They being consistently achieved in the longer term. A can propose technologies or processes for exist - successful line conversion is one that can be said ing equipment that were not available when the to maximise line efficiency and ensure high per - line was originally installed. Many equipment formance for years to come. It will ensure all bot - manufacturers offer upgrades that reduce the use tles withstand the rigours of transportation and of power, that decrease the time needed for storage, look attractive at the point of sale and maintenance or that improve line flexibility by ultimately give a great consumer experience. It enabling several different formats. Some can also should also maintain or increase line efficiency, provide environmental solutions to support cus - ultimately lowering TCO. To achieve this Laurent Charrier is Line tomers’ sustainability targets. They can recom - requires engineering excellence and packaging Conversions & Moulds Product mend training plans to develop operators’ skills expertise, along with total project management, Manager, at Sidel. and maintenance plans to ensure continued, across the entire line and length of the conver - www.sidel.com long-term performance. sion. n

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50 DEVELoPMEnTS Soft Drinks Internationa l – April/May 2015

in key aspects from existing systems. Ludger Tacke, Head of the Aseptics Division at GEA TDS explains: “Basically, there are two ways of making lactose-free milk. in both Processing methods, the aim is to break down the milk sugar, lactose, in the milk, which causes Small doses for intolerance reactions in many people. The enzyme lactase is used to break down the aseptic lactose into glucose and galactose, so that most consumers will then no longer have any problem. The lactase enzyme can be THE Vari-Dos-Asept aseptic dosing station added to the milk prior to heat treatment; from GEA TDS is an innovation that everything is then heat treated together enables users to dose aseptic liquids in and subsequently packaged for long life.” very small quantities of 0.2 and 0.3g per This batch technology is a reliable litre directly into the main aseptic product method, but a more costly one, requiring flow – with total accuracy and at favourable comparatively large quantities of the cost. This offers significant added value for enzyme, because the heat treatment alters the beverage industry – in the manufacture the lactase enzyme; to some extent, the of lactose-free milk, for instance. The stimu - enzyme is even marginally decomposed by lus to develop this innovative dosing station the effects of the heat. in addition, the stor - came directly from the everyday experi - age temperature for microbiological rea - ence of SiG Combibloc’s dairy customers. sons is very low, which greatly delays the Customers needed a method that would degradation. Therefore a high quantity of The Vari-Dos-Asept aseptic dosing station from enable them to produce beverages contain - enzymes must be added in advance to GEA TDS enables users to dose aseptic liquids in ing special ingredients such as enzymes, achieve the desired effect. very small quantities of 0.2 and 0.3g per litre functional additives, vitamins, flavours or Adding the enzyme after the heat treat - directly into the main aseptic product flow. extracts more safely and accurately, and ment by aseptic dosing is more efficient. if thus more cost-effectively, than existing sys - the milk has already cooled, no more of tems were able to do. GEA TDS engineers required enzyme as small as possible, and the enzyme will be destroyed by heat. Tacke set to work on this request, and developed to make sure that the enzyme is added in says: “0.2 to 0.3g of enzyme is enough for a technology that is now proving its value conditions of the utmost aseptic safety, one litre – that’s only about 10 to 15% of in practice. because the lactase enzyme is a compara - the quantity you previously needed when The production of lactose-free milk is a tively high-cost item. adding the enzyme prior to the heating good example of how the new aseptic dos - The dosing must be absolutely safe in process.” ing station is bringing clear added value to aseptic terms, highly accurate, as far as pos - Hydrolysis occurs in the carton pack, and the beverage industry in practical terms. in sible automated, and rapid, so that no con - takes about five days at room temperature. theory, it is easy to make lactose-free milk: taminants are introduced into the With this method, while a dosing station is simply add a bit of the enzyme lactase to production process. only then is high prod - required and the hydrolysis time is longer, normal milk, and after a certain amount of uct quality guaranteed. the enzyme costs are up to 85% lower time you have lactose-free milk. The chal - The Vari-Dos-Asept presents an alterna - than with the batch method. lenge is to keep the quantity of the tive method for aseptic dosing which differs Furthermore, the method offers a high level of flexibility in production. Milk does not have to stay in the tanks and so the Interlocking valves tanks are available for production. Product quality is improved as well, as the Maillard effect is significantly delayed. For manufacturers in the food and bever - Apart from the lactase enzyme, a wide age industries, locking off diaphragm sam - range of other aseptic additives can also be pling valves can be problematic. Usually accurately delivered into the aseptic prod - located in wash-down areas, these small uct flow, using the new dosing station. nor - valves commonly control the flow of high man Gierow, Head of Global Product purity water in closed loop systems. Management Market at SiG Combibloc Because of the valves’ small size, conven - says: “numerous areas of application can be tional stainless steel interlocks are usually imagined here, particularly if we think about too big and heavy. added value products. ingredients such as To solve this problem, Smith Flow Con - Smith Flow Control has developed a new lactoferrin, vitamins, various flavours and trol, a specialist in valve interlocking equip - interlock for use with diaphragm valves in extracts or colourants – with extras such ment, has developed a new interlock for hygiene-critical applications. as these, our customers need to ensure use with diaphragm valves in these and that their routine production operation other hygiene-critical applications. loaded rubber seal, preventing water works with the utmost precision, and is The new interlock uses a simple, rota - ingress during wash-down or sterilisation absolutely clean and aseptically safe, in tional Ellis lock mechanism that is ideal for procedures. order to maintain outstanding product this application due to its compact design. it “Smith Flow Control is renowned for its quality at favourable costs. in this process, has an Acetal plastic body, which is light - heavy duty mechanical interlocks for the oil the Vari-Dos-Asept is a real improvement.” weight and well suited for use with small and gas industries, but this new lock design diaphragm valves. it is also highly resistant demonstrates our ability to provide inter - to moisture, solvents and many other neu - locks for specialist applications, such as Send your news to tral chemicals. Despite this, it is tough, hard - small diaphragm locks,” commented Dan wearing and has a high resistance to Kelly, the company’s north American Gen - [email protected] repeated impacts. The Ellis key has a spring- eral Manager. Soft Drinks Internationa l – April/May 2015 PRoCESSInG 51 Dairy goes for ReposiTrak rEPoSiTrAK , a provider of Compliance Management and Track & Trace solutions for food safety exclusively endorsed by FMi and roFDA, has announced that Plains Dairy, an 80-plus year old Amarillo-based producer of milk, refreshments, and other dairy products in Texas, oklahoma, new Mexico, Kansas, Colorado, Arkansas and Arizona, has expanded its use of reposiTrak. not only does Plains Dairy share its food safety documents downstream with parent Plains Dairy has expanded its use of ReposiTrak for tracking and tracing. company, Affiliated Foods of Amarillo, it is also using reposiTrak with their upstream ingredient and packaging suppliers to man - with issues of food safety in the global food that managing a mountain of documents is age its food safety risk. supply chain. The platform consists of two easy with reposiTrak’s automation,” said “Connecting with Affiliated through systems. The Compliance Management sys - randall K. Fields, Chairman and CEo of Park reposiTrak, we saw how easy it was to tem receives, stores and shares documenta - City Group. “As FSMA finalisation begins share and manage the documents Affiliated tion, and also manages compliance through later this year, we expect continued adop - Foods required,” said Greg Meador, President dashboards and alerts for missing, expired tion of reposiTrak as companies look to of Plains Dairy. “now, we’re using reposiTrak or inaccurate documents. The Track & Trace scale their document collection and ability to manage our upstream food safety records system quickly identifies the supply chain to manage compliance.” by leveraging its automated exception-based path taken by a product in the unfortunate Plains Dairy’s state-of-the-art dairy pro - alerts and collecting electronic signatures event of a product recall. it can reduce the cessing facility produces 500,000 gallons of where needed.” risk in the supply chain by identifying back - milk per week. in addition to the Plains Powered by Park City Group’s technology, ward chaining sources and forward chaining dairy product line, it also produces brewed the reposiTrak platform helps manage regu - recipients of products in near real time. red Diamond tea, Tampico punch, Culligan latory, financial and brand risk associated “More and more executives are realising water, and a range of fruit drinks. 100th milestone for Krones oVEr the course of the past seven years, Krones has continually design-enhanced the technology of its shell-and-tube heat exchangers, as well as upgrading the in- house testing and dimensioning options compared with the ongoing state-of-the-art. Developing a modularised, compact frame construction reduced the unit’s footprint significantly. A quantum leap forward in terms of dimensioning expertise and equip - ment performance kick-started the devel - opment of a surface structure purposefully matched to the products involved: the cross-corrugation featured can reduce the exchanger surface area required by up to 50%, particularly for the principal products of relevance to Krones, such as medium- viscous juices. Production operations qualify for ASME certification from the American Society of Mechanical Engineers. in 2009, the shell-and-tube heat exchang - ers were for the first time also installed in a UHT system for milk and milk-based mixed drinks. The process technology involved has Krones has delivered its 100th shell-and-tube heat exchanger. likewise, with these solutions, acquired a respected status on the market independ - fruit juice with fruit cells/particles, or milk systems ranges from 5,000 to 60,000 litres ently of Krones’ own filling line business, and with cereals), the design has had to be per hour. has been purchased worldwide for adapted to suit the flow behaviour of sus - By delivering the 100th shell-and-tube autonomous projects in the fields of juice pensions. The result of these efforts was a heat exchanger manufactured in-house and milk-based mixed drinks. Because of reduction in particle damage of up to 31% within just seven years, Krones can unequiv - the ongoing trend towards thermal treat - compared with previously known systems. ocally substantiate its corporate compe - ment of more complex suspensions (e.g. The output spectrum of these modularised tence in process technology for beverages. 52 DEVELoPMEnTS Soft Drinks Internationa l – April/May 2015 Easier opening

A nEW tamper-evident, induction seal liner Packaging line, available globally, has been developed to provide protection and easy-opening func - Blowmoulding tionality advantages. EdgePull induction seals from Tri-Seal, a improved division of Tekni-Plex, require low peel force to remove. The seals also peel cleanly, which means no adhesive residue/strings are left to SiDEL has recently developed intelliblower contaminate the contents after opening. technology, a significant innovation which The pull tab is designed with enhanced brings control and self-regulation to the strength to resist delamination from the rest blowmoulding process. The patented tech - of the structure when removed by con - nology ensures greater accuracy in distribu - sumers. The liners are typically used with clo - Sidel has developed Intelliblower technology, tion of material during the production of sures ranging from 28 to 63mm and are ideal which brings control and self-regulation to the individual bottles, with the elimination of for a wide range of narrow and wide- blowmoulding process. inconsistencies resulting in improved quality, mouthed containers that benefit from a regardless of bottle weight. tamper-evident device. The blowmoulding process is becoming considerably reduces line efficiency. “Customers will benefit from the excellent increasingly important as the drive for ulti - The intelliblower system automatically product performance characteristics of mate lightweighting of PET bottles within the detects and corrects process deviations on EdgePull liners. The structural enhancements industry continues. Poor or irregular material the shape of each bottle being blown, adapt - will make it easier for consumers to access a distribution within the production of bottles ing to maintain an even material distribution wide variety of beverage and food products,” can adversely affect quality throughout the with only the most minor variations. This said David Andrulonis, Vice President and entire process and can even lead to a total ensures that every milligram of PET is cor - General Manager. shutdown of the line. rectly allocated. With control of this level EdgePull PPE has been engineered for use Prior to intelliblower, quality control for combined with the packaging expertise and with polyethylene (PE) and polypropylene PET bottle blowing involved frequent sam - process capability of the Sidel intelliblower, (PP) containers typically used for dairy, pling and laboratory testing of bottles. This waste is reduced and excellent PET light - nutraceuticals and other liquids. EdgePull Uni - was then followed by manual adjustments to weighting potential is possible, even with versal targets packaging operations that use the process. The procedure is lengthy and recycled material (rPET). multiple bottle types (PE, PP, polyvinyl chlo - ride, polyethylene terephthalate) and desire one liner material that can be used across all product applications to better manage inven - Recycling potential tory and cost. Both induction seal materials feature a increased multilayer structure, including a proprietary heat-seal formulation for optimum perform - ConSTAnTiA Flexibles Labels Division has ance. The induction seal pull tab is also introduced SpearrC a proprietary technology, printed with arrows indicating to the con - developed to allow the 400 billion global PET sumer in which direction to pull to facilitate bottles to take advantage of the benefits of an easy removal. pressure sensitive labels without the recycling contamination of traditional materials. Constantia Flexibles Labels Division has Spear has worked in conjunction with introduced SpearRC, an affordable technology north America’s APr (Association of Post- developed to allow PET bottles to take Consumer Plastics recyclers) to create a advantage of the benefits of pressure sensitive recyclable pressure-sensitive label alternative labels without the recycling contamination of since 2002 and although a solution had been traditional materials. discovered, the material was cost prohibitive to most customers. Spear continued develop - ment and, with the release of SpearrC, has ing the returnable plastic bottles) was the introduced a cost-effective recycling solution perfect opportunity to reinvigorate the brand. EdgePull induction seals from Tri-Seal require including clear, white and metalised film mate - new designs build on the incredibly strong low peel force to remove and leave no adhesive rial options. and recognisable Farris diamond equity and residue after opening. independent testing was completed by PFE are carried across all brand extensions. Paper (Plastics Forming Enterprise) utilising commer - labels were replaced with metallic PSL labels cially processed labelled bottles. Successful for the core range and have helped premiu - results led SpearrC to be recognised by the mise the brand and give it a more modern achieving a great end result.” APr as being PET recycling compatible and look. For Bris, the clear PSL labels have Spear hopes to revolutionise the PET bot - the EPBP (European PET Bottle Platform) has helped better communicate the lightness of tle market with further expansion in months deemed it to be a fully compatible label tech - the product with a more transparent and to come. VP of r&D, rick Fearn, of Spear nology. playful look than the precious paper labels adds: “The market has been seeking such a SpearrC first hit the market in norway could offer. solution for numerous years. Building off our with Carlsberg Group’s oldest and best selling “Choosing recyclable material was an obvi - unique relationships with industry leaders and bottled mineral water Farris in early 2014. ous choice for us, and a prerequisite when our ever evolving knowledge of pressure sen - Group Manager, Christine nygaard-Andersen, looking for a suitable material. Spear has sitive materials, with SpearrC we are able to further explains the new package: “The intro - offered great help and expertise in identifying formally announce a near cost parity solution duction of a one-way PET bottle (supersed - suitable materials, optimising the design and that will change the PET bottling landscape.” Soft Drinks Internationa l – April/May 2015 PACKAGInG 53

£500k tax relief Having recently learned of a government on our business radar, this tax relief incentive HMrC incentive which benefits businesses wasn’t something that we were aware of secret revealed investing in up to half a million pounds in either – like a best kept secret,” exclaims plant and machinery until the end of 2015, Dennis Allison, Pacepacker’s Managing Direc - Pacepacker ran a quick customer poll to tor. The Annual investment Allowance, known AS specialists in automation packing, process - gauge awareness. Asking customers if they as AiA, has been increased in stages in the ing and palletising equipment, Pacepacker were aware of this Annual investment past few years. From 1 April 2014, it was Services knows its fair share about boosting Allowance, which is subject to 100% corpo - increased by HMrC from £250,000 to production efficiency. But when it comes to rate income tax relief on qualifying plant and £500,000. The original limit was £25,000, and tax, it was its accountants that recently equipment, 90% of those polled responded this is what it could revert back to on 1 Jan - alerted the company to a £500,000 tax relief ‘no’, with the majority wanting to know uary 2016, although tax pundits say it could incentive in the UK on plant equipment more. be higher and may be reviewed by the (including packing automation systems). “To be frank, until our accountants put this Chancellor in his autumn statement. With confidence in UK manufacturing and the wider economy continuing to build, missing Brand revival for out on this tax incentive could be a significant financial oversight, especially for companies milk company that are looking to make big investments in new machinery in the next few years. “We are by no means financial experts,” iS it possible to regenerate a brand by emphasises Allison. “But for any customer switching the packaging? Most definitely, considering investing in plant, we are flagging according to Engro Foods Ltd, one of the this incentive and suggesting they speak biggest and fastest growing companies in Pak - urgently to their accountant or financial istan. At Ecolean’s stand at Anuga FoodTec in adviser so that they can make an informed Cologne last month, Engro Foods shared its investment decision.” Although this end-of- insights on how to revitalise a brand. By being year date seems a long way off, Pacepacker’s innovative and different they have in one year accountants and tax advisors, Bird Luckin, also Ecolean has helped Engro Foods in the milk doubled the sales of the brand and have also suggests that anyone investing in automation market in Pakistan by innovative packaging. become the market leader. equipment starts taking steps sooner rather Making a rapid turn-around on the com - than later. petitive Pakistan market is not easy, but inno - habits and perceptions of the consumer is Pacepacker’s equipment is built to order, vative packaging and clever marketing has vital,” says Syed Waqas Azhar, GM Marketing, can take several months to manufacture and proven a highly successful formula for Engro Dairy, at Engro Foods. “innovation through deliver, and generally the equipment is Foods’ flagship brand, olper’s milk. packaging has proven to be a winning strat - bought with staged payments. A purchaser “We have been able to double the sales of egy to win the battle over the consumer. should factor this in when buying, as if instal - the brand since the launch of the Ecolean However the way to success requires deter - ments straddle the company’s year-end or 31 package and this can be attributed to the mination and knowledge. olper’s achieve - December 2015, it could have an impact new innovative packaging format itself ments on the Pakistan market proves that upon the claim for AiA. together with an extremely potent marketing innovative thinking really pays off,” says Anna Dennis Allison, mix. Knowing exactly how to challenge the Annerås, Marketing Director at Ecolean. Pacepacker’s Managing Director, has including for the opening and closing of Resealable can revealed a tax drinks cans. relief ‘secret’ The development of these innovative sys - available to CoGniToCAn makes and distributes a tems is based on patents filed by the com - companies in the revolutionary resealable can system, which it pany and technologies designed for their UK that purchase claims is leak tight before and after multiple industrial implementation. plant equipment. resealing operations. it is said to prevent any Since 2005, the global market for drinks of the drink escaping, while maintaining the cans has been enjoying a resurgence, in par - fizz in carbonated drinks for several weeks. ticular due to the expansion of new markets Keepcan, the company’s own brand of including Latin America, Eastern Europe and energy drink launched in 2013, highlights the Asia. Consequently, more than 300 billion In brief… resealability technology, with a strong and cans are now produced each year world - recognisable design that allowed the Casino wide. Since 2010, in Europe, the volume of l reynolds Group Holdings Ltd has group to significantly increase its sales figures drinks cans has been rising steadily (2010: announced that it has entered into an agree - and rotations in store for these products. +5.2% – 2011: +6.6% – 2012: +6.1% and in ment to sell its SiG Combibloc business to Headed up by Franck Lucas, CognitoCan’s the first quarter of 2013, the cans filling vol - onex Corporation for an aggregate amount of mission is to develop innovative systems, ume increased by +2.3%). up to €3.75 billion, subject to certain adjust - ments based upon closing date cash and work - ing capital. €3.575 billion will be paid to reynolds Group at the closing of the transac - tion, with an additional amount up to the bal - ance of €175 million payable depending on the financial performance of the SiG Combibloc business in 2015 and 2016. The transaction is expected to close in the first quarter of 2015, pending final regulatory Keepcan is a resealable can that manufacturers CognitoCan claims keeps the fizz in carbonated approvals and the satisfaction of other custom - drinks for several weeks after reclosing. ary closing conditions. 54 GREEn ISSuES Soft Drinks Internationa l – April/May 2015

chilled milk specifications. The package will soon be deployed to more customers in Europe, and the company is already having discussions about launching it with dairy Environment companies in other parts of the world. Tetra rex Bio-based is manufactured solely World rollout for from a combination of plastics derived from sugar cane and paperboard. Like the Forest bio-based carton Stewardship Council (FSC) certified paper - board, the plastics can be traced back to their origin, affording the package the highest FoLLoWinG its successful introduction with category of bio-based certification from Vin - Finnish dairy Valio, the ‘world’s first fully cotte, the internationally recognised assess - renewable package’, Tetra rex Bio-based is ment body. now being rolled out to Tetra Pak customers The bio-based plastics used by Tetra Pak worldwide. are produced by Brazilian chemical company, Valio has been selling its Valio Eila brand of Braskem, which sources all of its feedstock lactose-free semi skimmed milk drink in Tetra from sugar cane grown on degraded pas - rex Bio-based for the past three months and tures. now plans to use the fully renewable pack - “Tetra rex Bio-based offers customers a age for some other products in their range. fully renewable package made from materials Tetra Pak is rolling out its Tetra Rex Bio-based At the same time, the company has also that can be traced back to their plant-based 100% recyclable carton worldwide. decided to use Tetra Pak’s 100% bio-based source. it’s good for the environment, and it’s closures for all its gable top packages. excellent for communicating with con - “After all of the hard work and significant Executive Vice President of Product Manage - sumers – the product they actually hold in investment that has gone into bringing this ment & Commercial operations for Tetra their hands is derived entirely from plants,” package to market, it is hugely rewarding to Pak. says Brand. get such a positive response from both Valio Tetra rex Bio-based is now available in a Tetra rex Bio-based scooped a Gold and their consumers,” says Charles Brand, range of sizes, from 250ml to 2 litre, for all Award at the Pro2Pac Excellence Awards in the UK recently for being the world’s first carton made entirely from plant-based, An updated version renewable packaging materials. Recyclability By of Recyclability by Design is available Design to download from the RECOUP Project WET rECoUP’s guideline document for Packaging website. Technologists and Pack Developers who use WorLD Water Day, organised each year plastic packaging – Recyclability by Design – on 22 March by the United nations, pro - has been refreshed and revised for spring vided an opportunity for nestlé Waters and 2015. Project WET (Water Education for Teachers) Recyclability by Design provides guidelines rECoUP requested contributions from all to raise awareness about the importance of for those wishing to make their packaging sections of the supply chain to achieve a bal - water conservation and hydration. more recyclable and also provides informa - anced viewpoint. nestlé Waters and the non-governmental tion concerning the sectors of the plastic Alan Davey, Linpac Packaging, a contributor organisation, Project WET, have renewed recycling chain, to enable brand owners to to this edition of the guide, added, “it’s impor - their global partnership to teach children ensure that their packaging will not inadver - tant that we make recycling as efficient as it and educators about water management tently interfere with plastic recycling schemes. can be for those products in the market, and and conservation for another four years. The spring 2015 edition is the fifth version this guide moves us another substantial step “Two decades of support by nestlé of the guide, which incorporates a refreshed in the right direction. of course recycling Waters have enabled Project WET to bring look and feel to the document, and also addi - must never be an end in its own right, or we hands on, action-orientated water education tional chapters, contributed by rECoUP will make retrograde decisions that actually to people in places that we could not have members and contacts. harm the environment and stifle innovation.” reached on our own. We are eager to con - rECoUP Packaging Technologist Paul East, new chapters in the guide: tinue to expand the scope of our work with who compiled the 76-page document, Linpac – Product Protection First nestlé Waters in this renewed partnership,” explained: “The new version has been well Nampak – The infini Bottle says Dennis nelson, President and CEo of supported by a collaboration of rECoUP Closed Loop – The Colour of Bottle Caps the Project WET foundation. members and contacts from across the sup - RPC – no Barrier To Plastic recyclability ply chain. By contributing their knowledge and Milliken – Ultra Clear Polypropylene for time to produce new chapters, the aim is to recyclable Pots, Tubs and Trays both increase the awareness of recyclability Boomerang Plastics – A View From The and also provide a positive view of plastic recycling industry packaging, by provoking debate about the sus - Renmar & Artec – Challenges in recycling of tainable functionally of packaging.” Expanded Polystyrene Stuart Foster, rECoUP CEo, added, “it is Morrisons – Packaging Support recyclability inevitable that better design of products for Guidance recycling will be needed to achieve longer Enval – Laminated Packaging recycling Nestlé Waters and Project WET have renewed term circular economy goals, and we fully their global partnership to teach children and expect this element of any new EU resource The new version is now available to down - educators about water management and proposals to be retained or even strength - load from the rECoUP website; conservation for another four years. ened.” www.recoup.org Soft Drinks Internationa l – April/May 2015 EnVIRonMEnT 55

Lighter glass bottle tribution to the sustainability of the environ - ment, as the glass is 100% recyclable with no loss of quality. WEnLoCK Spring has teamed up with pack - Speaking on the innovative glass packaging, aging specialist, rawlings, to develop what the Matthew orme, Director of Wenlock Spring, drinks firm claims is the UK’s lightest weight said: “Through technical innovation, packaging glass bottle for the hospitality sector. specialist rawlings has been able to reduce The move comes as Wenlock Spring looks the weight of the previous glass bottle – for new ways to reduce its carbon footprint helping us reduce our carbon footprint. For to benefit the environment. our customers selecting lightweight glass, they Wenlock Spring also now uses less glass to have less glass weight to dispose of and are Wenlock Spring has teamed up with packaging make the same amount of bottles. too making a positive environmental impact.” specialist, Rawlings, to develop what the drinks As well as helping its environmental poli - Steve Land, Managing Director of inde - firm claim is the UK’s lightest weight glass cies, the lightweight glass comes with other pendent drinks wholesaler Swallow, said: “The bottle for the hospitality sector. benefits too – for every lightweight bottle reduction in weight helps us in ways that you that is sold, a donation is being made by the would not initially consider – and means that company to global charity WaterAid. lock Spring had donated in excess of £18,000 we have something to then communicate to This, says Wenlock Spring, will help people to WaterAid and helped to change 1,200 our customers.” in crisis in less developed countries who do lives. Working together with the same overall not have access to clean running water and The drinks firm highlighted the benefits of aims, the ‘continual steps’ being taken at Wen - safe sanitation. the new lighter bottle for its customers as lock Spring regarding their environmental Up to the end of September 2014, Wen - less weight in their glass disposal, and a con - approach helps its business too, he said.

Bed sheets – from they will not feel a difference, as the more sustainable sheets are made using the same plastic high quality process as the W brand’s current bedding, with the only difference being the use of recycled polyester instead of new W HoTELS Worldwide, part of Starwood polyester. Hotels & resorts Worldwide, inc, have just W Hotels and the Ekocycle team didn’t announced a new partnership with global stop with changing the sheets. Together, they music artist and entrepreneur will.i.am and wanted to recycle even more plastic, so they The Coca-Cola Company to shake up the turned their attention to the nightstand and hotel industry, one guest room at a time. created a colourful little bedtime companion. Together, they are bringing the Ekocycle The Mobile Charger and Accessory Valet W Hotels has is now making beds with sheets brand to W Hotel rooms around the world, (MCAV), is a multi-tasking USB charging made from rPET from Coke bottles. ‘changing sheets and changing minds’. device that also acts as a jewellery/watch W Hotels will soon begin re-making their stand and an alarm clock. Developed by beds with new Ekocycle branded sheets, more than 268,000 plastic bottles across all Miniwiz, an emerging engineering firm from which are made in part with rPET (polyester W Hotel beds in north America. The result Taipei focused exclusively on post-consumer partially made using recycled plastic). rolling is bedding that is as luxurious as it is environ - recycled material design applications, the out into W Hotels in north America first mentally conscious, ensuring that guests con - MCAV is partially created out of three recy - with global properties to follow, each king tinue to have the same comfortable sleep cled plastic bottles and is available in six size sheet set utilises approximately 31 recy - they have come to expect from a night in a colours, including gold, red, hot pink, black, cled 20 oz plastic bottles – which equates to W Hotel bed. Guests can rest assured that white and silver. These devices will soon be at the bedside in every W Hotel room around the world, powering up devices and waking up guests from Los Angeles to Lon - Recycling café – run don. “i am very excited to bring the Ekocycle by a 10 year old movement to W Hotel guests around the world,” said will.i.am. “When it comes to find - SHE is only 10 but Phan Le Anh Duong runs ing partners for the Ekocycle initiative, Coca- a café which doubles as a coffee shop and Cola and i want to work with those who recycling centre. not content with the suc - understand our message: that being more cess of her first venture the Vietnamese sustainable can be stylish. The new Ekocycle youngster is dreaming of expanding into a sheets and chargers that will now be at W retail chain and perhaps even setting up a are further proof that we can transform so recycling-themed amusement park. much of the way we live through more sus - Her Anh Duong Handmade Café in Ho tainable, recycled materials.” Chi Minh City features colourful decorations Anh Duong, Ho Chi Minh City. she and her mother have made from waste packaging, much of it soft drink bottles, cans and straws. and passing on what can be recycled. if not Some of the items are sold to help pay reworked at the café it will be directed into Send your news to the shop’s running costs but many are given municipal channels. news@ as gifts to customers bringing in materials for Some of the waste packaging is also put softdrinksinternational.com recycling. to creative use at a centre for disabled folk She and her small family team cheerfully which Anh Duong’s mother also helps run. educate area residents in sorting their waste items from the centre are sold in the café. 56 GREEn ISSuES Soft Drinks Internationa l – April/May 2015 Recycle 360° to Environmental become recycling adventuring model A GroUP of adventurers recently paddled around the picturesque wilderness coast of THE Coca-Cola Foundation, Thai Coca-Cola new Zealand’s Abel Tasman national Park bottlers, Coca-Cola Thailand and the Jitasa on a fleet of kayaks made largely from Foundation are working with the Bangkok recycled plastic soft drink bottles. Metropolitan Administration on the second To get this educational initiative off to a The Plastic Bottle Kayak project phase of the recycle 360° Project in high-profile start, Auckland’s Museum of Bangkok’s Chatuchak sub-district. Transport & Technology – known as Chatuchak is best known as home to one MoTAT and frequently praised as being tic Bottle Kayak and was formed as a of Asia’s biggest weekend markets, a vast among the world’s great such institutions – means of drawing attention to the prob - conglomerate of stalls and shops. it is also a hosted the building of four kayaks. lems of plastic pollution as well as inspiring major housing area with a large number of Michael Frawley, MoTAT’s Chief Execu - people to minimise waste and boost recy - shopping centres, small manufacturing prem - tive, described it as ‘a unique opportunity cling. Their first adventure was a 100km ises, offices and parks. for the public to get involved with an excit - paddle along the Whanganui river in nZ’s recycle 360° is a very successful inte - ing waste-positive project which will inspire central north island. grated solid waste and recycled materials other young people to creatively use tech - The Plastic Bottle Kayak team has management programme. nology and innovation to become the designed an educational programme in con - The second phase, running through until future custodians of our natural environ - junction with Enviroschools. Students are September, is extending the initiative further ment’. encouraged to initiate their own commu - while also working on a model that can be The group calls itself prosaically The Plas - nity projects. used elsewhere in Metro Bangkok. The metropolitan administration is very keen to replicate the project elsewhere. Development loans for recyclers

PoLyCo, South Africa’s polyolefin recycling company which is heavily supported by the national soft drinks industry, has awarded funding loans to six applicants following a request for proposals last year. The company invited existing recyclers to seek funding to expand or improve their operations in a way that would have a direct Walter Jordaan and Johann Conradie, Myplas. impact on the sustainable growth of the recycling sector. Deputy Governor of Bangkok Jumpol Mandy naudé, PoLyCo’s Chief Execu - Sampaopol (second from left) with tive, explains that a major positive is that the representatives of the Coca-Cola Foundation capacity growth is directly linked to an Thailand and Jitasa Foundation. increase in recycled tonnes as the loans are guaranteed against the applicants’ projected volume growth. “We received a total of 19 applications for the second round of funding for the To subscribe 2014 cycle,” she says. “of these, we selected the six most suitable applications based on email: their business plans, financial stability and ability to guarantee waste source to deliver subscriptions@ their projected growth.” Riaan Brenkman of Mountain View Plastics softdrinksinternational.com Most of the applications were for funding with Mandy Naudé. that would address bottlenecking or produc - tion constraints in recycling plants. “Several applicants were also looking at To advertise upgrading their wash plant facilities as this would improve the cleanliness and quality of email: their products. investments in new extrusion, advertising@ granulation and shredding equipment also softdrinksinternational.com featured prominently on the applicants’ busi - ness plans,” says naudé. The successful applicants were Myplas or call +44 (0)1202 842222 (Western Cape), italian Plastics Technologies (Gauteng), Mountain View Plastics (Gauteng), www.softdrinksinternational.com EMET (Gauteng), Polymark recycling (north West Province) and Moiware/Coastal recy - Miri and Eban Moses, EMET with Mandy Naudé. cling (East London).

58 PEoPLE Soft Drinks Internationa l – April/May 2015

Federation. A.G. Barr has announced that David Ritchie will join the Board as an independent non-executive director with effect from 1 Human resources April 2015. richie is a qualified CA, with a BA (Hons) Economics and Accounting APPOINTMENTS degree from reading University and was pre - viously Chief Executive of Bovis Homes Group Plc. Britvic has appointed Kevin McNair to the Algatech has appointed Ronnie Meninger role of GB Marketing Director. He will as CEo. Hagai Stadler , of Grovepoint (Algat - assume responsibility for the overall brand ech's major shareholder) who served in the marketing and innovation agenda and for past two years as an interim CEo will driving GB category growth. He joins from become a director on the Board of Direc - Unilever where he was most recently Head tors and will be in charge of M&A activities Clockwise from top of Foods for north America and also has for Algatech. Meninger has more than 30 left: Kevin McNair, Ian extensive sales experience with the Whit - years of experience in the fine chemical, spe - Wright and Vitaliano bread Beer Company. He will report to Paul cial ingredients and pharmaceutical industries. Torno. Graham, Britvic’s GB General Manager, and She served in multiple managerial positions, will be a member of the GB Executive team and was previously Managing Director of and Britvic’s Global Marketing Council. Chemada Fine chemicals, israel. Sammy Bous - PepsiCo’s Board of Directors has elected siba , has been appointed Chief Scientist to Robert C. Pohlad as an independent mem - Algatech's Board of Directors. ber of the Board. “Bob brings to our Board a Vitaliano Torno , Managing Director, o-i spirit of entrepreneurship built on decades of Europe – one of Europe’s leading glass pack - experience in the beverage industry," said reserve Bank of Dallas. Fisher has global aging manufacturers – has been elected Pres - indra nooyi, PepsiCo Chairman and CEo. experience and expertise in international ident of FEVE, the European Container Glass "His significant expertise in the beverage and trade and regulatory matters. Federation. The European container glass finance sectors will provide valuable, inde - The UK Food and Dink Federation (FDF) industry directly employs some 50,000 peo - pendent insights as we continue to innovate has appointed Ian Wright to lead the organ - ple in more than 160 plants producing a wide and drive long-term profitability.” isation as Director General. Wright was pre - range of glass packaging products for food PepsiCo has also appointed Richard W. viously Corporate relations Director with and beverages, among other sectors. FEVE Fisher as an independent member of the major drinks company Diageo. He succeeds members have plants in 23 European Mem - Board. Fisher previously served as President Melanie Leech who left the organisation just ber States. The FEVE Board also elected Niall and Chief Executive officer of the Federal before Christmas to join the British Property Wall , CEo Ardagh Group as Vice President.

Training manual (USA, France, italy, Mexico, Brazil, Malaysia and China), demonstrating the importance from Sidel that Sidel attributes to training and the focus the company has on transferring its global knowledge to producers at a local rECoGniSinG the importance of well- level. All of the centres are equipped with trained people to the success of any bever - machines, simulators, laboratory equipment, age production operation, Sidel, the global sub-assemblies and assembly benches for provider of PET solutions for liquid packag - practical skills training. At the new training ing, has published a new technical training facility in China, a complete PET beverage catalogue. production line has recently been installed Automated solutions are fundamental to to provide a full experience of the PET Sidel’s commitment to adding value to bev - bottling process. Training programmes can Luigi Armani, Technical Training Director at erage production operations. However, the also be tailored to customers’ specific Sidel, which has produced a new technical company also recognises the vital role that requirements, including the option to training catalogue. people have to play in optimising the per - deliver the training at a customer’s own formance of a bottling line, with the right production sites if required. training providing the capability for faster sive range of training programmes. From Luigi Armani, Technical Training Director detection of potential issues, the minimising courses on equipment – blowing and coat - at Sidel, said “it is about maximising the of downtime, improved product quality, ing, filling (including aseptic and sensitive), potential of staff and equipment. The mod - greater efficiencies and much more. Combi’s, labelling, wrapping systems, end of ular approach that we have adopted in Global trends are bringing new chal - line and palletising – to those dedicated to developing our courses means there is lenges for beverage producers. increasingly packaging processes, diagnostics and techni - something to fit all functions, regardless of flexible production, consistently safe high cal management, the catalogue features skill level, from technical training and line quality products, reliable equipment, greater over 350 courses. it also includes details of management to product management, integrity of beverages and brands through - competence audits, an invaluable means of safety and environment.” out the supply chain, reduced consumption identifying the current position regarding and lower costs: all are now expected by staff knowledge and technical competence, the modern producer. Effective training providing the benchmark from which a cus - designed to improve skills and thereby tomised training plan can be tailored for Send your news to increase performance is a basic require - each individual. ment in helping to achieve these goals. Many of the courses are delivered at [email protected] The new Sidel Technical Training Catalogue Sidel’s dedicated Technical Training Centres. 2015 contains the company’s comprehen - There are seven located around the world The Voice of the UK Soft Drinks Industry

The British Soft Drinks Association is the national trade association representing the collective interests of producers and manufacturers of soft drinks including carbonated soft drinks, still and dilutable drinks, fruit juices and smoothies, and bottled waters.

Join the BSDA today and have your say in your industry! ,QÀXHQFLQJ*RYHUQPHQW Communicating with the Media Promoting Sustainablity Enhancing Skills

,I\RXZLVKWRUHFHLYHIXUWKHULQIRUPDWLRQDERXWDOOWKHEHQH¿WV%6'$PHPEHUVKLS has to offer please call us on +44 (0)20 7405 0300 or email [email protected]. 60 FRoM THE PAST Soft Drinks Internationa l – April/May 2015

ought to undertake in quickening this 100 Years Ago change in the drinking habits of the community, and in popularising our From the Mineral Water own beverages in harmony with that Trade Journal of change. Already evidence is accumulating that April 1915 the King’s example is affecting all sec - tions of the community, and in particu - lar large masses of the workers. And the The foreign trade workers provide the greater proportion – a notable set-back of our present customers. The importation of foreign beverages continues, although the supply from The prospects for the 1915 season Germany and Austria – countries hither - The year of grace 1914 will be indelibly to, of course, the most important in this stamped on the memories of every mem - respect – has been entirely cut off. ber of the trade as being the year which However, we are glad to be able to report commenced one of the most righteous that it is apparently a diminishing wars this empire has ever been engaged importation, or, at all events, we have in. We of the mineral water and aerated some grounds for this anticipation. As a beverage trade can only view the war fact, the quantity imported during from the commercial aspect at the March was, according to the Board of moment, and contemplate – it may be Trade official returns, not much more with some anxiety – what it means to us than half the quantity imported in bers of his Majesty’s Cabinet, by Lord from the practical view of business. Let March of 1913. We hope and pray that Kitchener, and by a multitude of person - it be at once observed, that up to the the optimism which has been aroused by ages of eminence alike in the State, in present moment no serious upheaval of these figures is justified. We produce at society, in religion, and in industry – things has occurred to warrant a despon - home beverages sufficient both in quan - may preface a revolution in the drinking dent or pessimistic view being taken of tity and in quality for every necessity of habits of the whole British community. the situation. The declarations of war, the British and Irish community. In what manner legislation and adminis - coming as they did in the earliest days of tration may be enlisted to stimulate this August, and following on what had The great opportunity of our process we need not for the moment stay undoubtedly proved an abnormal season industry to enquire. Our purpose is rather to of good trade, found us prepared to sac - The war-period teetotalism of the King enquire as to what part of the industry rifice, as all good patriots should, the and of his household – a teetotalism immediate continuance of the run of which is being emulated by all the mem - prosperity. Sourced from the SDI archive

except that required for the trays them - the business, which was started in 50 Years Ago selves. But the key to this new packaging Glasgow at the beginning of the century. development is the inherent strength of The share offer was over-subscribed From the Soft Drinks tough cast polyvinyl-chloride film and the more than four times and applications had Trade Journal of simplicity of its application to the trayed to be severely scaled down. case load. April 1965 The new packaging is being test market - Artificial sweeteners ed in the New York City area. – question in The House As a matter of fact, a very important In the House of Commons recently Mr. Pepsi Cans in PVC Film thing has happened to the Pepsi-Cola Dodds-Parker asked the Minister of The Pepsi-Cola Company are claiming name. It has been added to. It is now, in Agriculture, Fisheries and Food whether, ‘another important first’ in the industry. order, for certain purposes to refer to it as before finally approving any changes in ‘Motivated,’ as they have said, ‘by retail - PepsiCo Inc. the Artificial Sweeteners in Food Order, ers’ increasingly critical need to reduce 1953, to permit the wider use of chemical operating costs,’ Pepsi are testing ship - A.G. Barr Go Public sweetening substances such as cyclamates ment of the canned product in minimum Last month saw the public floatation of in foodstuffs generally, he would arrange corrugated trays sleeved in a clear, tight, A.G. Barr & Co. Ltd, soft drinks manufac - for detailed re-examination of any scientif - polyvinyl-chloride shrink film, in place of turers of Glasgow. 500,000 of the 2 million ic objections which have been put forward the regular flap-closed, complete shipping issued 5s Ordinary shared were offered at to the effect that widespread consumption case. 9s. 3d. of such chemical substances may produce In Pepsi’s view, the advantages of the Pre-tax profits in the last financial year disease or other serious consequences so new shipping unit are almost completely were £179,000 and these are expected to far as public health is concerned. with the retailer. They include: be at least maintained in the current year Mr. Hoy replied: “The proposal to • Sleeve trays can be readily opened. to 31st October 1965. amend the Artificial Sweeteners Order so • Individual can price marking is facili - On this basis the directors intend to rec - as to permit the use of cyclamates has been tated. ommend dividends totalling 12 per cent – made in the light of advice given by the • Displays can be arranged more easily an interim of five per cent in October and Food Standards Committee and the than before. a final 7 per cent in April 1966. The per - Committee on the Medical and Nutritional • Movement of canned Pepsi in trays is spective dividend yield is 6.49 per cent, Aspects of Food Policy after thorough con - speeded up from store-room to store-shelf with very adequate cover of 2.2 times on sideration of the possibility of hazard to or display area. the existing basis of taxation. health. I have received no fresh evidence Moreover, board material is reduced to a Mr Robert Barr, the chairman, is a son of which would justify a re-examination of minimum by eliminating all corrugated one of the original executive directors of the proposal.” n Soft Drinks Internationa l – April/May 2015 EVEnTS 61

Events Diary

APRIL JUNE UK P2a9ctkha –gin3g0 tInh n o v a tions 23rd UK I9ntther –Be1v1 –th B e v e r a ge USA Innovation in Soft and Alcoholic Drinks Olympia McCormick Place Campden BRI London Chicago Chipping Capmden UK USA UK www.easyfairs.com www.campdenbri.co.uk www.interbev.com

29th – 1st UK SPAIN 18th UK PPMA Show H21isspta –ck2 &4 tBh ta BFJA Symposium NEC Fira Barcelona The Innholders Hall Birmingham Barcelona London UK Spain UK www.ppmashow.co.uk www.hispack.com www.bfja.org

BELGIUM USA 24th – 26th CHINA L2a9btehl –Ex1psot E u r o p e I2S7BtTh B–e2vt9etch h Fi Asia-China Brussels Expo Hyatt Regency Savannah SNIEC Brussels Savannah Shanghai Belgium USA China www.labelexpo-europe.com www.bevtech.org www.figlobal.com

OCTOBER MAY A27frtihca –’s 2B9igt h Se v e n (ASBO7) UTH AFRICA GERMANY SWITZERLAND Gallagher Convention Centre A10ntuhg a – 14th V5titha f–oo7dtsh E u r o p e Johannesburg Köln Messe Palexpo South Africa Cologne Geneva www.exhibitionsafrica.com Switzerland Germany www.vitafoods.eu.com www.anuga.com SEPTEMBER 2nd – 3rd HONG KONG UK 5th – 7th SWITZERLAND Vitafoods Asia B15SDth A A n n u a l L u nch Finshed Products Europe AsiaWorld-Expo Palexpo 8 Northumberland Hong Kong London Geneva www.vitafoodsasia.com Switzerland UK wwwfinishedproductseurope.com www.britishsoftdrinks.com F9it hA s–ia 11th THAILAND BITEC UAE 19th – 20th NETHERLANDS G27utlfho o–d2 M9tahnu f a c turing PLMA Show Bangkok Dubai World Trade Centre RAI Exhibtion and Convention Centre Thailand Dubai Amsterdam www.figlobal.com Netherlands UAE www.plmainternational.com www.gulfoodmanufacturing.com I9ntther –Be1v1 –th P r o c e s s USA ITALY McCormick Place NOVEMBER I1p9atchk –IM2A3rd Chicago 4th – 6th CHINA Fieramilano USA CBST 2015 Milan www.interbev.com SNIEC Italy Shanghai www.ipack-ima.it [email protected] China www.chinabeverage.org

GERMANY B10ratuh B–e1vi2atlhe Nürnberg Messe Nuremberg Germany www.braubeviale.de

UK F1o7otdh m– a1t9tetrh s L i v e Excel London UK www.foodmattrslive.com Buyers’ Guide 62 Soft Drinks Internationa l – April/May 2015 Closures Ingredients COLOURS – NATURAL

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 This size   Germany Ÿ Website: www.kanegrade.com from just Phone +49 (0)6151 306-0 £650 Fax +49 (0)6151 306-278 £520 COLOURS – CARAMEL www.doehler.com for 12 months for 12 months [email protected] Introducingg email: advertising@ Flooring The Colourr softdrinksinternational.com House " "  6JGRNCEG [QWT "!! KOCIKPCVKQPECP ECNN JQOG

 "*)'&*+"+,+$%'& ('.)% )'%&+,)$ ),"++'&+"&* +44 161 886 3345 &"+!)()*)-)*&')&+"'/"&+*& )+"&*+!"+%"&()'()+"*' +! ),"+ ddwcolour.com +!*%,$+"($(($"+"'&**). %+)"$"&$$ ''"&,*+)0*+')*& (!)%,+"$()',+*# * =ZgZÉhi]Z *"& $*)-'),$#(#"&# & The SDI Buyers’ Guide # ($*+"),%* hdaji^dc###       Your guide to products and services for the beverage industry        " #!  lll#XdcgZc#Xdb To reach buyers around the world email: [email protected]        Buyers’ Guide Soft Drinks Internationa l – April/May 2015 63

FRUIT JUICE CONCENTRATE AND EXTRACTS FRUIT JUICE BLENDS FRUIT JUICE CONCENTRATES Citrus, Tropical and Red Ingredient Issues? We offer an extensive portfolio of natural ingredients with reliable delivery and excellent technical support. • Citrus, soft and exotic fruit products • Blending facilities, homogenisation and aseptic packaging • Stock in the UK and Rotterdam Döhler GmbH Riedstraße 7-9 64295 Darmstadt Germany Phone +49 (0)6151 306-0 Fax +49 (0)6151 306-278 www.doehler.com [email protected] Gerald McDonald & Company Limited Cranes Farm Road, Basildon, Essex SS14 3GT Tel: +44 (0)1268 244900 SWEETENERS Email: [email protected] www.geraldmcdonald.com Supplying quality ingredients since 1917

The SDI HERBAL EXTRACTS Buyers’ Guide China’s leading manufacturer of To reach buyers ASPARTAME and SUCRALOSE around the world “Why not come direct?” Tel: +44 (0)1952 456 460 Fax : +44 (0)1952 458 528 email: E-mail : [email protected] advertising@ Welcome to our Business Unit Website : www.niutang.com softdrinksinternational.com Plantextrakt, one of the world’s Niutang UK Limited, Plaza 2, 5th Floor, leading manufacturers of: Ironmasters Way, Telford, Shropshire, TF3 4NT Quality . . . Integrity . . . Customer service  Q Herbal & Fruit Extracts  Q Tea Extracts  Q Natural Tea Flavours SWEETENERS – ASPARTAME Ingredient Issues? Plantextrakt GmbH & Co. KG | Germany Tel.: +49 9163 88-450 We offer an extensive portfolio of natural [email protected] ingredients with reliable delivery and excellent d www.martin-bauer-group.com f Z % technical support. b Z f k j `

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X Gerald McDonald  m f Tel: +44 (0)1438 742242 & Company Limited q f  i Cranes Farm Road, Basildon, 9 Fax: +44 (0)1438 742311 X

e Essex SS14 3GT Döhler GmbH \ c E-mail: [email protected] Tel: +44 (0)1268 244900 8   Riedstraße 7-9 Ÿ Website: www.kanegrade.com Email: [email protected] www.geraldmcdonald.com 64295 Darmstadt Supplying quality ingredients since 1917 Germany Phone +49 (0)6151 306-0 Fax +49 (0)6151 306-278 SWEETENERS – ISOMALTULOSE www.doehler.com [email protected] Palatinose™ The longer l a s t i n g e n e r g y The SDI Buyers’ Guide

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