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CalPERS Office of Public Affairs Strategic Communications Report

The following items include highlights of strategic communication activities for the period covering October 1, 2015 through October 31, 2015:

Date News Releases 10/07/2015 CalPERS Names Mary Anne Ashley Chief of Legislative Affairs 10/08/2015 CalPERS to Set Talks With Thermal Coal Companies 10/19/2015 CalPERS Names Brad W. Pacheco Deputy Executive Officer for Communications & Stakeholder Relations 10/20/2015 CalPERS Dependent Eligibility Verification Saves System Millions 10/21/2015 CalPERS Board Adopts Decision that Former Loomis Fire Chief Violated Law

Date Opinions/Letters CalPERS Representative Submitted to: 10/30/2015 Letter in response: What's really driving CalPERS contribution rates Brad Pacheco LA Daily News

CalPERS Print/Broadcast/Radio News Date Outlet Spokesperson Tone1 CalPERS long-term care insurance pool shrinks 10/1/2015 N With billions at stake in CalPERS open enrollment, one health plan Sacramento Business 10/5/2015 O has an edge Journal Martinez to appeal CalPERS ruling that could cost city big money 10/5/2015 Contra Costa Times O San Francisco Business CalPERS open enrollment down to the wire: $7.74B at stake 10/6/2015 O Times Open Enrollment in CalPERS Health Benefits Ends Friday 10/6/2015 Healthline O CalPERS Carried-Interest Data May Hold `Shock Value' for Public 10/7/2015 Bloomberg Joe DeAnda O Opinion - CalSTRS Pulling a CalPERS on PE Fees? 10/7/2015 Pensionpulse.com N Deaths outpace new policyholders in CalPERS long-term care 10/8/2015 The Sacramento Bee Bill Madison O program Pension payouts outstrip salaries 10/8/2015 Desert Dispatch O CalPERS medical insurance open enrollment ends Friday 10/8/2015 The Sacramento Bee O

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CalPERS Print/Broadcast/Radio News (continued) Date Outlet Spokesperson Tone1 Pension Pulse: CalSTRS Pulling a CalPERS on PE Fees? 10/8/2015 Pension 360 N California Lawmakers Force Coal Divestments 10/9/2015 Anne Stausboll P New law requires pension funds to dump coal companies? Not Sacramento Business 10/9/2015 Joe DeAnda O really Journal Sacramento Business Stakes are huge for insurers during CalPERS open enrollment 10/9/2015 O Journal California governor signs bill requiring CalPERS, CalSTRS to divest 10/9/2015 & Investments O coal CalPERS to meet with thermal coal companies to discuss 10/12/2015 IR Magazine Anne Stausboll O divestment CalPERS aims to lower investment risks 10/12/2015 The Sacramento Bee O CalPERS Proposing Returns Target Cut 10/13/2015 Wall Street Journal O Opinion – After NC, Media Coverage of CalPERS and CalSTRS Fee Lapses, California Treasurer John Chiang Calls for 10/13/2015 Naked Capitalism N Legislation CalPERS names new chief of legislative affairs division 10/13/2015 MarketLine O Former Chief Investment Officer Slams CalPERS, CalSTRS, Other 10/14/2015 Naked Capitalism N Funds for Doing Nothing When Told Blackstone Was Cheating Them Investors Grill Russia: CalPERS, Foreign Investors Question Putin On 10/14/2015 Forbes O Economy, Syria, Ukraine CalPERS commits $250 million to private equity 10/14/2015 Pensions & Investments O CalPERS says risk policy will strengthen pensions 10/14/2015 The Sacramento Bee O Private Equity CalPERS applauds state treasurer appeal 10/14/2015 O International Average pension less than salaries 10/15/2015 The Daily Press Amy Morgan P Here's why pension giant CalPERS wants to cut investment goals 10/15/2015 CNBC O Next Steps for the Fossil Fuel Divestment Movement? 10/16/2015 The Huffington Post Anne Stausboll O Pension data tell different stories — depending on your stance 10/16/2015 San Francisco Chronicle Anne Stausboll O CalPERS applauds state treasurer appeal 10/16/2015 PEI O Time to price carbon, world leaders say, as Australia demurs 10/19/2015 Sydney Morning Herald Anne Stausboll O Pay up now or pay more later 10/19/2015 Pensions&Investments Rob Feckner O

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CalPERS Print/Broadcast/Radio News (continued) Date Outlet Spokesperson Tone1 CalPERS' protracted plan for reducing investment risk leaves 10/19/2015 Contra Costa Times N pension system vulnerable CalPERS Names Brad W. Pacheco Deputy Executive Officer For 10/20/2015 Exchange News Direct Anne Stausboll P Communications & Stakeholder Relations Taxpayers may have to ante up more because CalPERS may risk less 10/20/2015 O California Political San Bernardino judge wants look at pension costs 10/20/2015 O Review As rates rise, municipalities and private equity firms spar over the 10/20/2015 Los Angeles Times O ownership of water systems CalPERS tiptoes into engagement with coal companies 10/20/2015 Fossil Free California N Consultant warns CalPERS divesting from coal could hurt returns 10/20/2015 O CalPERS may be reforming 10/20/2015 The Sacramento Bee O CalPERS scrubs 18,000 people from health insurance rolls 10/21/2015 The Sacramento Bee Bill Madison P aims to reduce its risk; But CalPERS' plan to shift 10/21/2015 Los Angeles Times Bill Slaton O portfolio to safer investments may cost taxpayers more. Questions arise on CalPERS investment risk-reduction plan 10/21/2015 The Sacramento Bee Theresa Taylor O California Cities Support a More Conservative CalPERS 10/21/2015 CaliforniaCityNews.org P CalPERS media-relations veteran moves up 10/21/2015 The Sacramento Bee P CalPERS orders former Loomis fire chief to pay back $450,000 10/22/2015 The Sacramento Bee Matt Jacobs P Sacramento Business How CalPERS saved $122 million in two years 10/22/2015 P Journal How Anthem's Vivity venture is faring in So Cal showdown with 10/23/2015 Modern Healthcare Doug McKeever P Kaiser Dependent Verification Saves CalPERS Millions in Health Care Costs 10/23/2015 Plan Sponsor Doug McKeever P CalPERS shrinks U.S. activist efforts 10/23/2015 The Deal O Los Angeles Business Turnaround for CalPERS 10/23/2015 P Journal CalPERS shifts focus to avoiding another big loss 10/26/2015 CalPensions Bill Slaton O

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CalPERS Print/Broadcast/Radio News (continued) Date Outlet Spokesperson Tone1 Opinion - CalPERS Set to Have Massive Increase—Cities Forced to 10/26/2015 Citizens Journal N Raise Taxes/Cut Oxford Professor Schools CalPERS: Contrary to Board Presentation, 10/27/2015 Naked Capitalism N Private Equity is “Most Expensive Asset Class, By Far” CalPERS-Backed Body Pushes for Private Equity Fee Clarity 10/27/2015 FundFire O Commonfund taps ex-CalPERS CIO Anson as chief investment 10/29/2015 Reuters O officer What’s really driving CalPERS contribution rates higher and higher: 10/29/2015 Los Angeles Daily News N Guest commentary Cloud Technology 'a Mainstay for Today,' CalPERS CIO Says 10/29/2015 techwire.net O CalPERS expected to close sale of $1 bln private equity portfolio 10/30/2015 PeHUB O

1 P – Positive tone N – Negative tone O – Neutral tone 4

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Online Enhancements, Videos, Social Media and Webcasts CalPERS For the Record 10/19/2015 Who Pays? The CalPERS Pension Buck Identifies the Income Sources of Public Employee Pensions

Videos, Webcasts, & Webinars (produced and posted on CalPERS Video Center websites) • Educational Forum (live event) • Medicare and Your Health Benefits (webinar)

Social Media Channel Total Followers 2 New Followers3 Total Views Monthly Views Total Posts Twitter (@CalPERS) 12,390 157 -- -- 200 (3 Retweets) Facebook 11,481 170 -- -- 51 LinkedIn 5,298 130 -- -- 4 Twitter (@AnneStausboll) 2,016 74 -- -- 127 (20 Retweets) YouTube 909 50 385,251 19,829 9 Instagram 652 105 -- -- 9 Google Plus 177 2 124,786 -- 33 -- indicates that category does not apply for channel

2 Totals as of October 31, 2015 3 For month of October 2015 5

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Monthly Mentions 2015-16

350

300

250

200

Mentions 150

100

50

0 Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Positive 38 19 30 21 13 18 29 24 28 17 35 23 Neutral 183 158 169 177 168 205 205 196 177 160 168 151 Negative 71 26 26 26 20 19 19 38 42 24 24 28

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Mentions by Fiscal Year 4000

3500

3000

2500

2000 Mentions

1500

1000

500

0 2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16* Positive 542 1224 1335 1749 1206 877 706 384 354 429 377 103 Neutral 862 540 426 416 584 867 1033 931 1887 2219 2439 656 Negative 157 72 53 18 109 580 630 349 641 371 545 118

*Data through October 2015

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2015 Board Meeting Webcast Viewership

2000 1800 1600 1400 1200 1000 800 600 400 200 Webcast Viewership Webcast 0 Feb Feb Feb Feb Mar Mar Mar Mar Apr Apr Apr Apr May May May May Jun Jun Jun Jun Day 1 Day 2 Day 3 Total Day 1 Day 2 Day 3 Total Day 1 Day 2 Day 3 Total Day 1 Day 2 Day 3 Total Day 1 Day 2 Day 3 Total Internal 478 647 174 1299 261 655 193 1109 361 346 174 881 441 606 253 1300 269 541 301 1111 External 113 252 54 419 88 220 46 354 111 129 60 300 119 301 125 545 92 319 112 523 2015 Webcast Dates

2015 Board Meeting Webcast Viewership 2000

1800 1600 1400 1200 1000 800 600 400 200 Webcast Viewership Webcast 0 Aug Aug Aug Aug Sep Sep Sep Sep Oct Oct Oct Oct Nov Nov Nov Nov Dec Dec Dec Day 1 Day 2 Day 3 Total Day 1 Day 2 Day 3 Total Day 1 Day 2 Day 3 Total Day 1 Day 2 Day 3 Total Day 1 Day 2 Day 3 Internal 408 361 184 953 413 409 283 1105 318 609 263 1190 External 418 444 66 928 75 90 88 253 90 226 92 408 2015 Webcast Dates

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