CHEF Ltd.: Russian market Overview for IBC GLOBAL FORUM

Alexander Gorun Head of sales CHEF Ltd.

Chicago June 17‐18 Russian Federation.

148000000 146000000 143666mln 144000000 142000000 140000000 138000000 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

26.14% townsfolk

countryfol k 73.86%

Main cities

Rank Name Pop. Rank Name Pop.

1 11,514,300 11 Ufa 1,094,842

2 5,227,567 12 Volgograd 1,091,200

3 Novosibirsk 1,473,737 13 Perm 1,090,679

4 Yekaterinburg 1,350,136 14 Krasnoyarsk 1,000,601

5 Nizhny Novgorod 1,250,252 15 Voronezh 1,000,496

6 Samara 1,164,900 16 Saratov 900,953

7 Kazan 1,143,600 17 Tolyatti 720,346

8 1,153,971 18 Krasnodar 710,686

9 Chelyabinsk 1,130,273 19 Izhevsk 611,043

10 Rostov‐na‐Donu 1,098,991 20 606,336 Income levels

less than 102$ 102‐145$ 4% 6% over 1020$ 145‐204$ 728‐1020$ 12% 9% 11% 204‐291$ 15% 437‐728$ 24% 291‐437$ 20%

The average salary in for 2014 ‐ 875$ Income levels: in main Russian cities (US dollars)

The average wage in The average wage Rank Name Pop. the region. Rank Name Pop. in the region. $1 702,62 $577,26 1 Moscow 11,514,300 11 Ufa 1,094,842

$1 180,76 $597,67 2 Saint Petersburg 5,227,567 12 Volgograd 1,091,200

$411,08 $664,72 3 Novosibirsk 1,473,737 13 Perm 1,090,679

$810,50 $717,20 4 Yekaterinburg 1,350,136 14 Krasnoyarsk 1,000,601

$682,22 $632,65 5 Nizhny Novgorod 1,250,252 15 Voronezh 1,000,496

6 Samara 1,164,900 $664,72 16 Saratov 900,953 $591,84

7 Kazan 1,143,600 $676,38 17 Tolyatti 720,346 $664,72

8 Omsk 1,153,971 $705,54 18 Krasnodar 710,686 $661,81

9 Chelyabinsk 1,130,273 $676,38 19 Izhevsk 611,043 $591,84

10 Rostov‐na‐Donu 1,098,991 $588,92 20 Yaroslavl 606,336 $647,23 The main holidays affecting sales New Year holidays 1‐9 January Defender of the Fatherland Day ‐ 23 February International Women's Day ‐ 8 March May holidays – 1‐9 May

Revenue from sales by month How to find a distributor in Russia?! How to find a distributor in Russia: •Main international exhibitions How to find a distributor in Russia: •Main international exhibitions •Main exhibitions in Russia Key exhibitions

Specialized exhibition of dinnerware, giftware, household and home care goods. HouseHold Expo – exhibition of entirely new format, an effective business platform allowing to develop new concepts and technologies of co‐operation of manufactures and buyers. The exhibition is held twice a year: in September and in January. In «Crocus Expo» International Exhibition Centre the largest and modern fairgrounds in Moscow.

The Consumexpo Exhibition was launched at the start of development of the modern Russian market of consumer goods. Together with industry participants, the exhibition evolved and developed into an event that not only gives a picture of the industry but also is an integral part of it. Heldtwiceayear:inSeptemberandinJanuary,in«EXPOCENTERE»exhibition complex.

International trade fair "HOUSEWARE EXPO" is held along with the Eastern Europe's Biggest International Specialized Trade Fair "GIFTS EXPO". More than 500 exhibitors will present their products in Autumn edition of the fairs and around 400 exhibitors –in Spring.

At "HOUSEWARE EXPO" the wide assortment of product categories presented: Tableware of ceramics, metal, plastic; Dining decor; Kitchenware; HoReCa; Home textile; Home decorations & interior items; Bathroom & toilet accessories; Household appliances; Illuminators; Cleaning & supplies; Health & wellness.

International Specialized Trade Fair "HOUSEWARE EXPO" will be held on 16‐19 September 2014 and 16‐19 March 2015 in Moscow, in "GOSTINY DVOR" Exhibition Complex.

PIR Restaurant equipment. The main international exhibition of HoReCa segment professional equipment in Russia. Extensive exposition of key domestic and world producers and suppliers of restaurant equipment, automation systems, professional crockery, kitchen utensils and furniture. Held once a year: 23‐26 september Moscow • Crocus Expo IEC. How to find a distributor in Russia: •Main international exhibitions •Main exhibitions in Russia •Internet How to find a distributor in Russia: •Main international exhibitions •Main exhibitions in Russia •Internet • See website of the companies which are already operating in the Russian market Key fairs

Moscow Food Festival ‐ organised by the famous magazine Afisha Eda takes part every summer in the most popular place «Park «PIR» ‐ the largest Gorkogo». gastronomic Christmas Fair in Russia. Held once a year: 12‐ 14 December Moscow • Crocus Expo IEC.

«Food Show»

Held once a year: in November ;"GOSTINY DVOR" Exhibition Complex. Key magazines

Monthly magazine «Afisha Eda» . Published since 2008. The circulation of 80,000 copies.

Culinary magazine “HlebSol" with Yulia Vysotskaya. Published since November 2009. «Gastronome» monthly food The circulation of magazine. Published since 190,000 copies. November 2001. The circulation of 200,000 copies. Key Players in housewares Retail

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115 Key Players in Retail

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60 CHEF Ltd. Your distributor in Russia

Company has offices in Russia (Moscow) Was founded in 2008 by two people ‐ Yulia and Ukraine (Kiev) and dealers all over Yakovleva and Sergey Smirnov. Russia, Belorussia, Kazakhstan.

Number of employees –10 The company represents 10 brands

The company operates in the following market areas: • housewares, • HoReCa, • goods for hunting, fishing and tourism. Represented brands Retail partners

«M.video» is the largest Russian consumer electronic retail chain. Started in 1993. 340 brand name stores in 146 Russian cities.

«Tekhnosila» ‐ consumer electronic retail chain. Started in 1993. 100 brand name stores in 60 Russian cities.

«Williams Et Oliver» ‐ retail chain of household utensils Premium&Deluxe class. Started in 2008. 9 brand name stores in 2 Russian cities. Thank you for your attention.

Alexander Gorun Head of sales CHEF Ltd. E‐mail: [email protected] tel. +79031914855