Mattes Takes the Helm: 110Th Annual Membership Meeting

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July 2013 • VOL 11 • ISSUE 3 1 7.70

Mattes Takes the Helm: 110th Annual Membership Meeting

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Closing the Gap on EU and US Data Protection Differences

With the growing importance of the Internet, the potential for employing a national approach to steer the use of personal data is decreasing. Cloud computing, electronic communication systems and social networks are growing more crucial for companies and private users. Government agencies are increasingly using information and communication technologies to perform their tasks. And those agencies are also demonstrating a growing tendency to more frequently access private companies’ data. Revelations about the PRISM program are only the most recent example of this. For good reason, both sides of the Atlantic have intensified their negotiations on data protec-

tion. However, the data protection package submitted by the European Commission more than © Bundesregierung/Denzel a year ago has met with categorical rejection by the US administration and some parts of the Peter Schaar business community despite European concerns about data confidentiality. Federal Commissioner for Data Protection and Freedom of Information Leaving aside the most recent excitement, the matter in dispute concerns more than a specific instance of data collection or a particular legal regulation. The pivotal question involves The pivotal question involves our fundamental understanding of data protection. Do we our fundamental under- need, as in the European approach, legally enforceable high standards of data protection standing of data protection for individuals? Or should we rely on the principle of fairness, as in the US approach? Clarifying our common understanding of data protection is more urgent than ever before and will play a role in negotiations for a Transatlantic Trade and Investment Part- nership, regardless of whether data protection is explicitly mentioned as a subject of the negotiations or not. In terms of these negotiations, I expect European political leaders will not accept any infringement on the high European level of data protection because the protection of personal data and privacy is a core concept enshrined in the European Charter of Fundamental Rights. Given the rapid development of information technology and increasingly complex IT systems, a good argument can be made for the kind of self-responsibility and self-regulation paramount to the approach of the US administration. Experience from other areas (such as environmental protection and consumer protection) clearly indicate, however, that a focus on self-certi- fication is not very promising when the principal legal framework is insufficient. For this reason, I welcome President Obama’s announcement of an initiative to create binding rules for data protection and a system of enforceable self-regulatory codes developed in a multistakeholder process. But these announcements must be followed by further action. Up to now, there has not been much to see. I nevertheless hope the well-accepted concept of a transatlantic free-trade zone will lead to good data protection in the EU and the US. Without a doubt, these negotiations create the opportunity to establish new and better rules for compatibility, adequacy and mutual recognition in the EU-US dialogue on data protection.

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cover story

6 Social Media: What It Means for Companies

amcham germany member support

8 access your global network: Success Story in Shanghai

14 investment region: The Berlin Mixture

20 policy issues: TIM Committee Presents Milestones Paper

from amcham germany members

9 executive member spotlight: Sky Deutschland – Shaping a New TV Experience

12 member point of view: A Roadmap for Europe

25 member insights: Let’s Talk About a Revolution; Social Media Taps New Talent for Companies

amcham germany events

10 event report

16 special report: The Silver Lining – AmCham Germany’s 110th Annual Membership Meeting

24 expert briefings and conferences

chamber news

22 AmCham Germany Goes to Washington

22 amcham germany in the press

23 special feature: us-german internship program

26 new members 27 chamber calendar

July 2013 commerce germany 5 cover story

Sifting through the data

Connecting with human capital

Achieving total customer centricity SOCIAL

MEDIA Social media can prove a gold mine for businesses that know how to use them and a source of embarrassment and wasted time for ones that don’t. AmCham Germany member companies offer their advice on turning today’s hot communications platforms into tomorrow’s profits. Big Data Analytics: The Essence of Social Media

Big data analytics have become a crucial business driver for social networks. But the real value of big data can only emerge A major issue for data-driven companies is dealing with big if it is effectively combined with basic facts and figures. data created by social media

ave you ever wondered how social of big data analytics. Com- Hermann Wimmer networks like Facebook or LinkedIn panies from other sectors President, International Teradata manage to suggest “people you may may not exclusively depend www.teradata.com know,” even if you haven’t heard from on data, but they can hardly Hthem in years? The answer lies in a sophisticated neglect social media as a data analytics model that combines such tradi- unique channel for interacting with their cus- end, increase its revenue streams with advanced tional data as your name, contacts and employer tomers. Consequently, one of the major issues tools and options. with big data – those massive amounts of multi- for data-driven companies is dealing with big structured data generated from postings, likes or data created by social media. A colloquially Combine and analyze shares from your profile. formulated question, images and audio and video content cannot simply be stored and This approach can, of course, work for other Big and bigger analyzed in the same way as numbers and industries. While employing standard analyses of statistics. business and production processes, companies For one of Teradata’s customers, the profes- To manage this challenge, LinkedIn can also utilize social media as a way to directly sional networking platform LinkedIn, the “people selected an integrated data warehouse from connect with their customers and improve their you may know” feature is a key business driver: our company, combining this with the open- goods and services. But no matter what approach It elicits about 50% of all new invitations and source framework Apache Hadoop. Regardless they choose, companies must meet the challenge motivates users to log in more frequently. of the structure, data can be stored, processed of managing, combining and analyzing the con- The ability to offer such a feature is an and analyzed within this data architecture, tinuously growing volume of data, both traditional essential success factor for data-driven com- allowing the networking platform to obtain or multistructured. And achieving this quickly and panies, but this is only possible with the help quick, valuable and reliable results and, in the reliably calls for a coherent data architecture. J

6 commerce germany July 2013

Leveraging Social Media for the HR Business

Social media have become a game changer in modern talent management. Platforms such as LinkedIn, Xing, Twitter and Yammer have increased communication between organizations and (potential) employees, making it more bidirectional.

oday, companies use social media as branding outside the business but also to reju- work processes, as employees can now indepen- effective tools for employee recruitment, venate it among current employees. This social dently manage their next career steps. professional networking and employer media platform enables colleagues to share branding. But to successfully carry out knowledge, collaborate on projects, ask ques- Doing it right Tthese activities, businesses must address a num- tions, locate expertise and solicit feedback from ber of critical issues. anyone using the tool – an excellent channel for But when deciding to use social media, com- Social media benefit both job seekers and increasing employees’ commitment. panies must consider the commitment necessary companies looking to hire. With the prompt post- to effectively maintain their pres- ing of open positions on social media, job seekers ence. This includes continuously can quickly learn where to apply as the commu- updating their content and post- nity talks about posted positions and forwards Social media can change ings as well as having guidelines them to friends and colleagues. Companies, for the dynamics of the human in place that clarify the dos and their part, benefit from the opportunity to easily resources department don’ts of moving within a social interact with a broad range of potential employ- network. Businesses must consid- ees from all over the world. But to take advan- er privacy protection regulations Dr. Michael Geke tage of this resource, companies need to have Partner, Head of People & Change when using social media for busi- employees in place who continuously maintain KPMG AG Wirtschaftsprüfungsgesellschaft ness purposes. Excluding job can- www.kpmg.de social media platforms. Businesses should also didates on the basis of data found preserve a consistent corporate identity across all in social media, for example, social media while simultaneously adapting their exposes the potential employer to social media presence to local needs. It also offers another plus: Internal job vacan- possible liability risks, discrimination claims and cies can be immediately published within the noncompliance penalties. Employee connectivity internal network so employees in other depart- Used wisely, social media can prove a powerful ments can be encouraged to fill a position. This tool for finding and attracting talent to a company. Social media tools such as Yammer enable has the potential to change the dynamics within But for this to succeed, businesses must invest the companies to not only manage their employer the human resources department and optimize time to map a game plan for doing it right. J

July 2013 commerce germany 7 cover story

Zero Distance: Getting Closer to Your Customers

In the battle for market share and customer loyalty, Zero Distance is the make-or-break success factor: It is the ability to engage closely with consu- mers and employees to ensure seamless access to information. CIOs are more important than ever

hat makes winter-sports equipment and proactive customers who are at ease with Hagen Rickmann Director of Sales manufacturer Rossignol stand out multiple channels. It is clear that those who T-Systems from competitors? The answer lies underestimate the importance of Zero Distance www.t-systems.com in its Ski Pursuit app, which al- today might end up paying dearly tomorrow. Wlows customers to compare speeds with friends at après-ski parties and share data on social net- IT as an enabler of business without consulting the IT department. Many CIOs works. In the process, the company acquires direct view this as a major threat to their position. insights into product usage and other feedback Zero Distance is driven by the effective, com- In reality, CIOs are more important than ever: – helping it to develop and enhance its offering. bined use of multiple disruptive technologies Their expertise enables them to navigate the German online retail giants Otto and Zalando such as cloud computing, big data analytics, interface between business needs on the one are also proof that total customer centricity – social media and mobility solutions. Cloud ser- hand and secure, reliable and compliant tech- Zero Distance – is key to winning market share vices make it possible to bring together data from nologies on the other, for example by replacing by providing customers with anytime, anywhere the Internet and from databases and analyze it Dropbox with SharePoint and Skype with WebEx. access to products via easy-to-use online stores using big data platforms. This process, which Moreover, analysis of information from disparate and mobile apps. And the list goes on: Walmart used to take hours or even days, can now be sources such as social media calls for ways to shoppers vote for what they want to see on the achieved in a matter of minutes. safeguard data consistency. shelves at their local store and McDonald’s fans In the age of the user, it is crucial that compa- Today, penetrating new markets and launching create new burgers online. ny CIOs closely collaborate with internal line-of- new business models are strategic goals that all en- These enterprises have one thing in common: business managers, who are increasingly taking terprises must address. The expertise of CIOs and IT They offer a fast, simple and transparent consumer matters into their own hands by ordering cloud- professionals is key to achieving these aims – and experience with a focus on savvy, well-informed based CRM solutions or data-sharing platforms the necessary technologies are available today. J

access your global network

Joyce Bian Assistant Manager Communications AmCham Shanghai Success Story in Shanghai T +86 21 62797119-5655 E [email protected] d Why is Shanghai an interesting location for d How has Shanghai’s economy fared during W www.amcham-shanghai.org American investors? the global economic crisis? C As the commercial, industrial and financial C China’s economy is in the midst of a transition  About AmCham Shanghai capital of China, Shanghai has played a major from export- and investment-led expansion to The American Chamber of Commerce in Shang- role in attracting foreign investment to the coun- economic growth sustained by consumption and hai is the largest American Chamber in the Asia- try. The US is investing heavily in service indus- services. Economic growth is slowing to a more Pacific region. As a nonpartisan business organi- tries in China, and Shanghai is one of the key sustainable rate. Consumer spending in China is zation, AmCham Shanghai is committed to the principles of free trade, private enterprise and cities for this development. also rising due to steadily increasing household the unrestricted flow of information. incomes. This is very promising for US companies. d Please describe the economic partnership between the US and Shanghai. d How does AmCham Shanghai support its year. In response to the increasing interest in C AmCham Shanghai has more than 3,600 members? the Chinese market expressed by US small and members. US companies have invested in nearly C The Chamber provides high quality informa- medium-sized businesses, we launched the SME 7,000 projects in Shanghai and the volume of tion through a full range of publications and Center in November 2012 to provide services to investment has hit the $15 billion mark. more than 250 business events throughout the American SMEs.

8 commerce germany July 2013 executive member spotlight

Sky Deutschland: Shaping a New TV Experience

Market leader in pay TV Offers selected German and US programming Drives innovative digital broadcasting technologies

Sky is quickly changing the way Broad range of programming the couch or on the go using an iPad, iPhone, iPod touch or the Internet. With these innova- viewers experience television today. As of March 2013, more than 3.4 million TV tions, Sky accommodates the changing viewing Germany and Austria’s leading households from a total of 38 million German TV habits of TV users and has become a pioneer in households have subscribed to Sky. This means creating a completely new television experience pay-TV provider is building on the that more than 10 million people watch Sky’s for its customers. J high-quality programs, including the broadest international experience of its major range of live soccer and sports programming, the Prof. Wolfram Winter shareholder, 21st Century Fox, the best blockbuster films from all major Hollywood Executive Vice President studios and the most comprehensive selection of of Communications Sky Deutschland AG new media and entertainment US and German TV series – including current HBO Medienallee 26 series aired on Sky Atlantic HD shortly after their 85774 Unterföhring company founded after the split of T +49 89 9958-5000 US launch – as well as market-leading HD shows E [email protected] News Corporation. in Germany and Austria. Many films and series W www.sky.de are available in their original English versions. ay TV in Germany continues to expand,  ABOUT THE COMPANY making it a particularly exciting and Digital innovation innovative business sector. Sky Deutschland With more than 3.4 million subscribers, Sky is not only a pioneer, but also the As one of the most innovative media enter- Deutschland AG is the leading pay TV company in Germany and Austria. Sky offers more than 70 Pundisputed market leader in this segment. Under prises in Germany, Sky also drives new digital tele- channels featuring live sports, current films, the leadership of US-native Brian Sullivan, Sky vision technologies. Numerous award-winning award-winning TV series, kids’ programs and doc- has recorded an impressive success story over innovations, such as Sky Go, Sky+ and Sky Any- umentaries. Sky subscribers have access to up to the last few years. The business strategy of the time, enable customers to access programs with 66 channels in unique HD quality as well as an media company focuses on exclusive program- complete flexibility. Subscribers can decide for exclusive 3D channel. The innovations Sky Go and ming, groundbreaking innovations and outstand- themselves when, where and how they want to Sky Anytime enable customers to receive their program whenever and wherever they want. ing customer service. enjoy their Sky program – whether at home on

July 2013 commerce germany 9 event report

BUSSMANN ON INNOVATION PHARMA’S NEW STRATEGIES

Frankfurt/M, April 16. At this event, Oliver Munich, May 15. Han Steutel, European ceutical companies. Pictured here are (from left): Bussmann, former Chief Information Of- Vice President and General Manager of Ger- Andreas Würtenberger, Bavaria Regional Com- ficer at SAP AG, outlined his company’s growth many, Bristol-Myers Squibb GmbH & Co. KGaA, mittee Co-Chair; Steutel; Christian Bergaust, strategy, which draws from a stable core busi- stopped by this Business After Hours event Bristol-Myers Squibb GmbH & Co. KGaA; and ness to put innovation at the forefront. Other to discuss the new strategies currently being Christian von Sydow, Bavaria Regional Commit- topics addressed by Bussmann included grow- developed and employed by innovative pharma- tee Co-Chair. ing international markets, faster innovation and quick market entry. Pictured here is Bussmann.

BALANCING ENERGY APPROACHES

Frankfurt/M, May 7. In his speech at this Busi- THE MINNESOTA CONNECTION ness Luncheon, President and CEO of GE Energy Germany Prof. Stephan Reimelt discussed the Berlin, June 20. With a high percentage of its and guests attended this Executive Luncheon major challenges of integrating renewable energy population descended from German immigrants, focused on US-German trade and investment. sources into the current energy system. He strong- the US state of Minnesota shares a special Pictured here are (from left): James D. Melville, ly counseled against a one-track approach to en- connection with Germany, one that manifests US Embassy in Berlin; Dayton; Nicholas Teller, ergy, claiming that a “both/and” mind-set fired by itself today in strong economic and cultural ties. AmCham Germany Vice President; and technological innovation could unlock solutions to In honor of a visit from the Minnesota Trade Katie Clark Sieben, Minnesota Department of the toughest problems of solar- and wind-power Delegation, headed by Minnesota Governor Employment and Economic Development. generation. Pictured here at the podium is Reimelt. Mark B. Dayton, AmCham Germany members

10 commerce germany July 2013 VISIT FROM SENATOR MCCAIN

Berlin, June 10. AmCham Germany Vice Presi- dent Peter Y. Solmssen hosted US Senator John McCain at this Executive Roundtable, which fea- tured a lively exchange of ideas on a wide range of issues with senior executives of AmCham Germany member companies. The event was made possible through the generous support of David Knower, COO and General Manager of Cer- berus Deutschland Beteiligungsberatung GmbH and member of the AmCham Germany Board of Directors. Pictured here are (from left) Solmssen, McCain and Knower.

THE US FACTOR IN BUSINESS

Dresden, June 10. Drawing on his experience as BUSINESS IN THE JUNGLE Chief Financial Officer of JENOPTIK AG, Rüdiger Andreas Günther gave a talk at this event on Hamburg, May 22. Eberhard Brandes, CEO of examples of successful collaboration between his the importance of the US as a business part- WWF Deutschland, spoke with attendees at this organization and the private sector. Pictured here ner. Pictured here is Günther (right) with Prof. Breakfast Forum about how business leaders are (from left) Brandes and Klaus Liedtke alongside Heribert Heckschen, Saxony (Dresden) Regional can reconcile economic concerns with ecological Northern Germany Regional Committee Co-Chairs Committee Co-Chair. ones. In his speech, Brandes highlighted various Jodi Gentilozzi and Dr. Henning C. Schneider.

GROWTH THROUGH TRANSIT

ELECTION 2.0 Munich, June 14. Federal Minister of Transport, Building and Urban Development Dr. Peter Berlin, June 4. In light of the upcoming German the importance of online media in recent elections. Ramsauer spoke to AmCham Germany mem- elections, AmCham Germany and the Federal Asso- This was followed by a panel discussion on the rise bers about transportation infrastructure in Ger- ciation for Information Technology, Telecommuni- of the Internet in politics. Pictured here are (from many at this AmCham Forum. In his remarks, cations and New Media (BITKOM) hosted an event left): Malte Spitz, Alliance ‘90/The Greens; Peter Tau- Ramsauer highlighted the indispensable role on politics and the Internet. Michael Slaby, Chief ber, MdB (CDU); Dr. Gunnar Bender, Facebook Ger- infrastructure plays in economic growth. Pictured Integration and Innovation Officer of the Obama many; Slaby; Dr. Bernhard Rohleder, BITKOM e.V.; here is Bavaria Regional Committee Co-Chair for America 2012 political campaign, spoke about and Katharina Gollner-Sweet, US Embassy in Berlin. Andreas Würtenberger (left) with Ramsauer.

July 2013 commerce germany 11 member point of view

A Roadmap for Europe

More democratic legitimacy Transfer of sovereign rights EU-wide economic and political guidance

To counter the decline in European By extending the authority of EU institutions not impossible, default scenario must be in place in this way, effective fiscal governance should be to avoid landing us right back in the state we find influence, the EU needs more ensured. Countries must be prepared for action ourselves in today. than just financial reforms. It needs to be taken at the EU level if they breach the We are convinced these measures could stem rules. This action would be carried out by an EU Europe’s loss of status as an economic and politi- political ones as well. institution with decision-making authority act- cal force and raise the continent to a new level of ing as a regulator and through an EU finance prosperity. J ess than two decades into the 21st century, commissioner empowered by a precise fiscal Europe’s sovereign-debt crisis is putting rulebook to intervene. the continent at serious risk of losing its At the same time, we need an EU-wide mech- economic and political clout on the world anism that provides economic and political guid- Lstage. To ensure it does not end up marginal- ance. It would detect and correct the emergence ized, Europe must find a permanent way out of of any imbalances at an early stage, before they the current cycle of crisis and rescue. To this end, could cause extensive economic damage. To sta- Allianz has proposed a series of measures bilize the eurozone over the long term, it would designed to shore up the EU by 2023. be highly desirable to establish a banking union We are in favor of a more strongly integrated alongside the currency union. These stability Europe. For this reason, we would like to see all mechanisms need to be accompanied by a com- European national governments agree to some mon European growth and competition policy, transfer of sovereign rights, which can only come primarily in the areas of education, labor-market about with the explicit consent of the people. The mobility, transportation and energy. Jay Ralph EU must have more democratic legitimacy. This Finally, within the next 10 years the EU Member of the Board of Management of calls for a directly elected EU President and a Eu- should establish a sovereign-debt restructuring Allianz SE Allianz Asset Management AG ropean Parliament that has legislative power. The mechanism that can offer member states liquidity Seidlstr. 24-24 a next step would be a streamlined EU Commis- in times of crisis, while at the same time guaran- 80335 Munich T +49 89 3800-14283 sion – an effective executive branch whose mem- teeing an orderly process in case of default. Clear E [email protected] bership is based on merit rather than nationality. and binding rules governing such an unlikely, but W www.allianzam.com

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The Berlin Mixture

What do you get when you mix equal parts cutting-edge innovation, entrepreneurial spirit and metropolitan flair? The answer: Berlin, an economic dynamo that’s laying the groundwork for the markets of tomorrow.

Melanie Bähr, General Manager of Berlin Partner GmbH; Erik Heinelt, Member of the Board of the German Start-Ups Association; and Carl Graf von Hohenthal, AmCham Germany Berlin-Brandenburg Regional Committee Chair, discuss the profitable attractions of Germany’s federal capital. d In which industries is Berlin particularly cluster here is continuously growing. Another over the world, so native speakers of a huge vari- strong, and how can companies tap into this in- strong, rapidly expanding cluster is in media, es- ety of languages can be found in the city. frastructure with their investments in the region? pecially gaming. C Hohenthal: In the last 20 years, Berlin has C Hohenthal: IT businesses located around d What makes Berlin an attractive business seen its international profile rise. A vast number of the dynamic science hub of Berlin Adlershof have location? young people are coming here to make use of the been attracting lots of attention from the Ameri- city’s unique cultural and economic opportunities can IT industry recently. Bill Gates, for example, C Bähr: There are several reasons – what we and try out new and innovative business models. is investing in ResearchGate, Berlin’s social net- call “the Berlin mixture.” For one, there is great work for the scientific community. potential to be tapped in the large number of d What does Berlin’s start-up culture mean for highly qualified young university graduates, not investors? C Heinelt: Berlin is probably the hottest place to mention other young professionals and sea- in Europe for start-ups right now. Since the city soned experts from around the world working C Heinelt: Investors looking for a business lacks the kind of traditional industries seen in at various research institutes. And Berlin also model with international appeal can find plenty Munich, Hamburg and Cologne, fast-growing offers lots of affordable office space. In the end, of attractive opportunities in Berlin. The city’s and successful start-ups serve as significant con- the city simply has a culture that inspires and start-up entrepreneurs think about international tributors to Berlin’s economic prosperity. attracts many different kinds of people. expansion from day one, giving them a truly global mind-set. C Bähr: A particularly strong industry in Ber- C Heinelt: Berlin serves as an ideal hub for lin is healthcare. With the world-famous Charité international business expansion. The city has a C Hohenthal: Investing in a start-up is always Hospital and lots of renowned, highly specialized critical mass of highly experienced and educated risky. Start-ups in Berlin are particularly attrac- companies in the field of medical equipment and Internet-based professionals, from developers to tive because of their relatively low economic risk: pharmaceutical development, the healthcare online marketers. Berlin attracts talent from all Competitive prices here mean that investors can

14 commerce germany July 2013 take more chances than they could in a city like, technology-driven start-ups like SoundCloud and made services for companies looking to invest in say, London. ResearchGate deserve attention as well. Berlin. Members of the AmCham Germany network can tap our resources and help other com- C Bähr: With events like the annual Berlin Web C Hohenthal: Another fast-growing sector in panies new to the region. Week, TechCrunch Disrupt or the TEDx Summit, Berlin that shouldn’t be forgotten is life sciences. investors can find hundreds of start-up projects C Hohenthal: AmCham Germany’s motto to engage in. d What is the value of a strong business net- is “Access Your Global Network.” Our events work for start-ups in the region? in Berlin offer AmCham Germany members d Are there any exciting up-and-coming eco- a unique platform for making interesting nomic sectors in Berlin that investors might not C Heinelt: Start-ups depend on strong regional international business and personal compo- yet associate with the region? networks to leverage their business success. nents. Through close relationships with the US Berlin’s start-up network supports new start-ups Embassy, the German Bundestag, various min- C Bähr: The city is currently regaining its former in a whole host of ways, such as recruiting and istries on both the federal and state level, and industrial capacity, leading to growing interest in giving advice on ways to internationalize. other important institutions and business asso- this area from investors. There is also a burgeon- ciations in Berlin, AmCham Germany can conve- ing market for future-oriented developments, d How does the AmCham Germany network in niently assist companies in the capital region. J such as “smart city” technologies. Berlin assist companies to take full advantage of the region? For more information on doing business C Heinelt: The Berlin start-up scene is often in Berlin and about AmCham Germany defined by the success of e-commerce or gaming C Bähr: Berlin Partner is a one-stop agency committees active in the area, please The Berlin Mixture companies such as Zalando and Wooga. However, offering a broad range of information and tailor- visit www.amcham.de

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July 2013 commerce germany 15 special report: annual membership meeting

Peter Altmaier, Federal Minister for the Environment, Nature Conservation and Nuclear Safety as well as the evening‘s guest of honor and keynote speaker

onditions on June 6-7 were so perfect, in fact, that it was easy to forget about the The Silver Lining extensive flooding in eastern and south- ern Germany and the many challenges Cfacing the transatlantic business community. The skies cleared just in time for the 110th Annual Membership To bring attendees down to earth, Peter Y. Solmssen, Member of the Board and General Meeting in Munich, greeting AmCham Germany members and Counsel of Siemens AG, used his keynote address guests with a cloudless blue horizon and a warm Bavarian sun. to remind them of one particularly immense challenge that was also a key topic at the meeting. The specter of the Energiewende, the transformation of the German energy system to rely less on nuclear power and fossil fuels and more on cleaner, renewable resources, belied the balmy weather outside. “Necessity is the mother of invention,” Solmssen said, “and there is no greater necessity right now than to tackle the A Letter from the President: challenges of the Energiewende.” Bernhard Mattes on TTIP Invention, Solmssen added, was tantamount To read the letter, please visit to innovation, which was the day’s other main www.amcham.de theme. One reason for locating the meeting in Munich, after all, was the high concentration of

16 commerce germany July 2013 We sincerely thank our event partners for making the 110th Annual Membership Meeting possible: Ralf Brinkmann, President & Chairman of Dr. Michael Weinhold, CTO, Siemens Energy the Board, Dow Deutschland Inc. Platinum Accenture BD (Becton Dickinson GmbH) Equinix (Germany) GmbH Siemens AG

Gold Gabor Steingart, Editor in Chief, Handelsblatt Dr. René Umlauft, CEO, MAN Diesel & Turbo SE Allianz Global Automotive Bilfinger SE Cerberus Deutschland Beteiligungsberatung GmbH Dow Deutschland Inc. Marvell Semiconductor McDonald‘s Deutschland Inc. Philipp Morris GmbH Peter Y. Solmssen, Member of the Board and Robert J. Koehler, Chairman/CEO, SGL Carbon SE General Counsel, Siemens AG Procter & Gamble Firmengruppe Deutschland Teekanne Group Texas Instruments Deutschland GmbH VALUE RETAIL Xerox GmbH innovative companies based in the Bavarian cap- by moderator Gabor Steingart, Editor in Chief of ital – from Siemens to BMW to Allianz. Speakers the Handelsblatt, if Germany needed a Federal Silver throughout the day agreed that companies in Ministry of Energy. The answer was a unanimous both Germany and the US must actively foster yes. 3M Deutschland GmbH innovation if they want to see higher rates of BMW Group economic growth. Making new paths Coca-Cola Deutschland Deutsche Bank AG The costs of change The official work of the 110th Business Meet- Herbold & Associates GmbH ing included the usual routines of voting on mo- In a panel discussion, Ralf Brinkmann, Pres- tions and presenting certificates to long-standing Lilly Deutschland GmbH ident and Chairman of the Board of Dow members. It also entailed a more somber task, as McDermott Will & Emery Rechtsanwälte Deutschland Inc., voiced a key concern that reso- AmCham Germany President Fred B. Irwin and Steuerberater LLP nated with many of the business leaders present, Treasurer Ernst-Wilhelm Frings took leave of the Permira Beteiligungsberatung GmbH saying that the private sector could not continue posts they had held for many years. “I seem to Teradata to absorb the ever-increasing costs of the Ener- have gone from one high point at this organiza- giewende, whether through profit-depressing tion to the next, and I don’t know when it will The Linde Group fees or innovation-thwarting regulations. “I don’t end,” Irwin reflected fondly. Fortunately for him think the business community can take any ad- and for the Chamber, it doesn’t have to: Incoming ditional strain here,” he said. Still, he noted, any AmCham Germany President Bernhard Mattes, reforms to Energiewende policies would have to acknowledging Irwin’s many years of outstanding wait until after German elections this fall. Near service, announced that Irwin had been appoint- the end of the discussion, panelists were asked ed an AmCham Germany Honorary President.

July 2013 commerce germany 17 special report: annual membership meeting

Mattes opened his first speech in his new role as President on a profound note. “‘Paths are made by walking,’” he said, quoting the Membership great Czech author Franz Kafka. “Some people Certificates awarded may think that making a path is a simple and straight-forward affair,” he added, “but many 60 years Dr. Nikolaus Närger paths are not.” The path he intended to walk Citigroup Global Markets Dr. Nicolas Günzler (left) and Otmar Debald as the Chamber’s new President would be Deutschland AG informed by tradition but still geared toward the future. Mattes indicated that AmCham Ger- Gabriela Ahrens many would remain committed to its historical Deutsche Lufthansa AG strengths – its status as a networking platform, Ernst-Wilhelm Frings its importance as a reliable voice for industry PricewaterhouseCoopers AG and its symbolic role reflecting the American 50 years Georg Knoth commitment to Germany. At the same time, GE the organization would move swiftly on the 30 years Andreas F. Wilkes important issues of tomorrow – cybersecurity, Georg von Holtzbrinck the Transatlantic Trade and Investment Partner- GmbH + Co. KG From left: Renate Riemensperger, Frank ship and the upcoming German elections. Riemensperger and Peter Altmeier Rainer Hornig The key topics of energy and innovation NRW.INVEST GmbH resurfaced in other speakers’ comments. In his 20 years Dr. Hanns Christoph Siebold remarks Martin Zeil, Deputy Prime Minister of Morgan Stanley Bank AG Bavaria, praised his home state as “heaven on earth,” to the good-natured chagrin of his non- 10 years Robert Jansen Bavarian audience members. The strengths of Ball Packaging Europe Bavaria and Munich stemmed not from the local Holding GmbH & Co. KG government’s ability to provide for good weather, David Knower he joked, but rather from the state and city’s Cerberus Deutschland innovative spirit and vitality as centers of art, cul- Beteiligungsberatung GmbH From left: François Escher, Jodi Gentilozzi and ture and industry. Dr. Paul-Stefan Freiling Gordon Riske Freiling, Andreas & Partner Striking the balance Rechtsanwälte, Wirtschaftsprüfer, Steuerberater Peter Altmaier, Federal Minister for the En- vironment, Nature Conservation and Nuclear Dr. Gernot Wunderle Safety as well as the evening’s guest of honor goetzpartners Corporate Finance GmbH and keynote speaker, focused his remarks on the Energiewende. In a thought-provoking Heiner Fischer and highly entertaining speech that produced Herbold Fischer Associates bouts of laughter throughout the banquet GmbH hall, the charismatic minister renewed his Dr. René Umlauft David Knower (left) and Katharina Knower commitment to the reforms of the Energiewende MAN SE Hans-Joachim Spreng Spreng Executive Business Coaching GmbH

Individual Members

30 years Gerhard Drauz 20 years Nicole Lindemann Dr. Edmunds Preijs 10 years Markus Kaiser

Longtime AmCham Germany members are honored with membership certificates.

18 commerce germany July 2013 and promised continuing action to close the price gap between fossil fuels and more expen- sive renewable resources. “The Energiewende will only be a success if, at the end of it, Ger- many remains one of the most economically competitive and export-friendly countries in the world,” he said, acknowledging the concerns of the business community. He then summed up the overall trajectory of the day’s many conver- sations, pointing out: “It’s not a question of the environment or prosperity, but the environment and prosperity.” J Bernhard Mattes congratulates Fred B. Irwin, who Hans-Peter Teufers (middle) receives an award will serve as Honorary President of the Chamber. from Frank Riemensperger (left) and Fred B. Irwin.

Dierk Müller (left) with Andreas Povel, his succes- 311,000 was collected for flood victims. Courtesy Nicolas Teller delivers laudatory remarks on Ernst- sor as General Manager starting in 2014 of Lufthansa, two tickets were raffled off to donors. Wilhelm Frings. Frings‘ successor is Armin Slotta.

US Ambassador Philip D. Murphy Honored with the Silver Award

On June 6, the eve of the 110th Annual Member- ship Meeting, event partners and special guests were invited to the Hubertussaal at Nymphen- burg Palace for the AmCham Germany Recog- nition Dinner, where US Ambassador Philip D. Murphy was presented with the prestigious Silver Award. In a heartfelt laudation, Prof. Wolfgang Isch- inger, himself a Silver Award recipient, recognized Murphy’s elegant and efficient style of diplomacy. Ischinger also gave Murphy – a passionate soccer fan – a special gift: a jersey from the soccer team Bayern München, which had recently won the Champions League final. From left: Frank Riemensperger, Tammy Murphy, Philip D. Murphy, Prof. Wolfgang Ischinger and Fred B. Irwin

Dr. Ingrid Herzog (left) and Carl Graf von Günther Fortmann (left) and Dr. Gerd Kräh Claudia Wüsthof (left) and Jürgen Marc Braml Hohenthal

July 2013 commerce germany 19 policy issues

US and German Energy Opportunities

Berlin, June 13. Steve Eule, Vice President for Climate and Technology at the US Chamber of Commerce’s Institute for 21st Century Energy, gave a presentation at a recent Sustainability Committee meeting on energy opportunities and challenges in the US. At the meeting, participants also explored the contentious issue of shale gas in Germany, including the topic of shale gas regulations. Dr. Thomas Gäckle, who heads up raw materi- als policy at the Federal Ministry for Economics and Technology, explained existing regulations in Germany and potential policy developments that could follow the upcoming federal elections. Olaf Martins, from Exxon- TIM Committee Presents Mobil Central Europe Holding GmbH, assessed shale gas potentials from an industry perspective. The meeting concluded with a spirited debate Milestones Paper about similarities and differences in the political approach to shale gas in the US and Europe. Pictured below are (from left): Juergen Germann, Berlin, May 14. At a recent Parliamentary Breakfast, the Telecommunica- 3M Deutschland GmbH; Jan Swoboda, Linde AG; Anett Sachtleben, Shell tions, Internet and Media (TIM) Committee released its new position paper, Deutschland Oil GmbH; Dr. Ingrid Herzog, Sustainability Committee Chair; entitled “TIM Milestones – Setting the Course for Germany as an ICT Lo- Anne Feldhusen, BDI; Martins; Gäckle; Eule; and Fabian Kühn, ExxonMobil cation.” The paper presents AmCham Germany’s recommendations on the Central Europe Holding GmbH. top 10 issues facing the ICT sector: intelligent networks and broadband, data protection, cybersecurity, protection of minors, Internet-service-provider For more information on the Institute for 21st Century Energy, liability, copyright law, patents, consumer protection, cloud computing and please visit www.energyxxi.org public procurement. After a brief introduction of the paper from TIM Com- mittee Chair Dr. Gunnar Bender and TIM Committee Co-Chairs Mike Cosse and Dr. Nikolaus Lindner, a lively panel discussion followed that included Members of German Parliament Martin Dörmann (SPD), Dr. Tobias Lindner (Alliance ‘90/The Greens) and Dr. Joachim Pfeiffer (CDU) as well as Parlia- mentary State Secretary in the Federal Ministry of Economics and Technology Hans-Joachim Otto (FDP). Pictured above are (from left) Nikolaus Lindner, Tobias Lindner, Bender, Otto, Cosse, Pfeiffer and Dörmann.

For more information about the TIM Committee, please contact Julia Pollok T +49 30 288789-24 E [email protected]

To read the German-language position paper, scan this QR Code

Defense Working Group Meets Parliamentarians

Berlin, June 13. The Transatlantic Aerospace & Defense Working Group (TADC) hosted an informational luncheon focused on international cooperation together with the Aviation and Space group of the German Bundestag and the Aviation and Space Forum. After an introduction by Heinz Schulte, Editor of the magazine Griephan, US Navy Cmdr. Jennifer Mills and TADC Chairman James Monroe spoke about the successes and challenges of cooperation in aerospace and defense, which was then followed by a lively discussion. Pictured on the left are (from left): Axel J. Arendt; Torsten Staffedt, MdB (FDP); Mills; Monroe; and Schulte.

20 commerce germany July 2013 Business of Healthcare Committee Hosts Ackermann, MdB

Berlin, May 17. Continuing its breakfast series, the Business of Healthcare Committee met with Jens Ackermann, MdB (FDP) and spokesperson for his party’s parliamentary group that serves on the Committee on Health. The discussion, which went by the title “Patient Care of the Future,” focused on demo- graphic changes, the need for more transparency in the self-governing administration in healthcare, and the personal responsibility of citizens and patients. Pictured on the right are (from left): Steffen Lucke; Dr. Britta Woldt, MSD SHARP & DOHME GMBH; Claus C. Hommer, Johnson & Johnson Holding GmbH; Dr. Dagmar Walluf-Blume, Takeda Pharma Vertrieb GmbH & Co. KG; Ackermann; Oda Hagemeier, Novartis Pharma GmbH; Nannette Baltes, Novartis Pharma GmbH; and Dr. Frank Wartenberg, IMS Health GmbH & Co. OHG.

CR Committee Talks Strategy Election Year: AmCham Positions

Berlin, May 14. In the first part of this Corporate Responsibility (CR) Commit- The economic crisis that began in 2008 is still with us. Though Germany has tee meeting, Committee members heard from Jörg Trautner, head of the weathered the storm well compared to most European economies, it has division focused on corporate social responsibility (CSR) at the Ministry of still failed to achieve the expected level of sustainable economic growth. Labor and Social Affairs. Trautner discussed German as well as European CSR Only by enhancing the conditions for investment can the country overcome strategies and agreed with participants that CSR should remain voluntary – the lingering effects of the crisis. On the occasion of the upcoming federal a contrast to the latest legislative proposal from the European Commission. election in Germany on Sept. 22, AmCham Germany has published a series In its recently published election-year position paper, the CR Committee puts of position papers addressing current economic challenges and proposing forth arguments supporting the voluntary nature of CSR. In the second part possible solutions. For industry-specific challenges, AmCham Germany’s of the meeting, attendees heard from Andreas Jung, MdB and chair of the policy committees have formulated advisory strategies that will promote Parliamentary Advisory Council on Sustainable Development. Jung discussed reform and secure the long-term viability of Germany as a business location. the work of his council with participants and expressed a strong interest in exchanging ideas with company representatives present at the meeting. To read the papers, please visit www.amcham.de/public-affairs.html top-level meetings

Business Leaders Meet with Altmaier Discusses Energie- State Secretary Rogall-Grothe wende at Membership Meeting

Berlin, May 27. Cornelia Rogall-Grothe, State Secretary in the Federal Munich, June 7. The Chamber’s leadership met with Peter Altmaier, Federal Ministry of the Interior (BMI) and the Federal Commissioner for Information Minister for the Environment, Nature Conservation and Nuclear Safety, for Technology, met with AmCham Germany members in the Ministry’s Berlin a discussion of key issues surrounding the Energiewende. Pictured here are headquarters. Pictured here are (from left): Philipp Braun, Olaf Reus, (from left): Peter Y. Solmssen, Member of the Board & General Counsel, Tanja Böhm, Peter Batt, Rogall-Grothe, Dr. Wolfgang Dierker, Carsten Siemens AG; Fred B. Irwin, AmCham Germany Honorary President; Altmai- Kestermann, Dr. Marcus Ostermann, Benjamin Brake, and Dr. Rainer er; Bernhard Mattes (partially covered), AmCham Germany President; and Stentzel. Frank Riemensperger, AmCham Germany Executive Vice President.

July 2013 commerce germany 21 chamber news

AmCham Germany Goes to Washington Business in Hanseatic Hamburg Washington, DC, May 13-14. AmCham Germany President Bernhard Mattes, Executive Vice President Frank Riemensperger, General Manager Dierk Hamburg, June 4. Dierk Müller, AmCham Germany General Manager, partici- Müller and Senior Adviser Wolf Brueckmann met with several business rep- pated in the opening panel of the Deutsch-Amerikanischer Wirtschaftstag resentatives and high-ranking political leaders in the US capital, including (German American Business Forum), hosted by AHK at the Hamburg Cham- US Senators Dan Coats and Richard Shelby. Some of the many topics ber of Commerce. AmCham Germany was a proud supporter of the event. discussed included the Transatlantic Trade and Investment Partnership and recent developments in the German political landscape. Pictured here are For more information on the Deutsch-Amerikanischer Wirtschaftstag, (from left): Müller, Riemensperger, Coats and Mattes. please visit www.da-wt.com/startseite AmCham Germany’s Man in We mourn the loss of our longtime member Washington Robert P. Eaton Washington, DC, June 2-5. AmCham Germany Senior Adviser Wolf Brueck- Eaton joined the Chamber as an individual member in 1962. He mann represented AmCham Germany at this year’s Transatlantic Conference served on the Board of Directors and proved to be an outstand- hosted by AmChams in Europe (ACE). The event provided AmCham leaders ing chairman of various committees. In 1973 he was awarded a an opportunity to discuss topics surrounding free trade and lifetime honorary membership. He is in our thoughts. investment. It also saw the launch of the new e-book “The Case for Investing in Europe.” American Chamber of Commerce in Germany To view the e-book free of charge, scan this QR code amcham germany in the press

Focusing on the agreement the car-scrap bonus was introduced flexibility in the labor market. We Handelsblatt: Are Germans still a year later in the US as the cash for also need professional management fascinated with the American way of clunkers program. of the Energiewende in order to life? […] HB: Do you think Germany is having leverage its innovations while also Irwin: US firms can also learn a lot problems moving forward with maintaining competitive energy from Germans. For instance, there reform? prices. This will allow us to keep hasn’t been a dual-track education Mattes: Agenda 2010 improved manufacturing located here. […] system in America. Still, Obama Germany as an investment location. (Translated from the original article in German in the Handelsblatt on June 19, 2013 ) mentioned the topic in his State We are concerned by the current of the Union address. Researchers public debate that only focuses on from Florida are coming to Germany dividing wealth and not on creating Free trade must remain top priority to study the country’s systems, in it. We need to advance the agenda AmCham Germany places great the hope of introducing something by taking such steps as modernizing hope in the upcoming negotiations similar in Tampa. Germany has more our infrastructure and promoting in- over a transatlantic free-trade zone. to offer than just its products: The novation. These are decisive actions. “If this is going to happen, it has to country has good ideas too. Even The same goes for creating more remain a top-level priority for both

22 commerce germany July 2013 special feature: us-german internship program

Intern Program Participants Arrive he latest group of 32 US interns Sebastian Meis, BridgehouseLaw; Kevin C. Milas, under the patronage of Hannelore Kraft, Minister recently arrived in Frankfurt/M, where they US Consul General; and Uwe Detering, Director, President of North Rhine-Westphalia. J attended a reception to meet their host UPS Deutschland. companies and prepare themselves for The US-German Internship Program aims For more information about how you and your Ttheir edifying work experiences in Germany. The to cultivate a positive view of Germany among company can get involved, please contact interns, hailing from various universities in the future leaders of the US, with the expectation Katrin Utzinger southeastern US, heard welcoming remarks from that each participant in the program will be able T +49 69 929104-50 a number of prominent business leaders, includ- to serve as an ambassador of German-American E [email protected] ing Eric Menges, host of the reception and Execu- friendship. The highly successful and steadily W www.amchaminternship.org tive Vice President, FrankfurtRheinMain GmbH; growing program, now in its fourth year, operates

PARTICIPATING COMPANIES SPONsORS AND SUPPORTERS Accuracy Legal and Financial DuPont de Nemours InterFinanz GmbH 3M Deutschland GmbH Language Services LLC (Deutschland) GmbH McDonald’s Deutschland Inc BridgehouseLaw AGCO GmbH Eaton Industries GmbH Pfizer Deutschland GmbH Eaton Industries GmbH AmCham Germany Ernst & Young GmbH Schlosshotel Kronberg Fresenius SE & Co. KgaA ARAG SE Fragomen Global LLP Sky Deutschland AG FrankfurtRheinMain GmbH Arthur D. Little Fresenius SE & Co. KgaA Software AG Holz Creative Celanese GmbH HITACHI DATA SYSTEMS GmbH State of Indiana, Berlin Office Global Secutive Commerzbank AG IMS Health GmbH & Co. OHG UPS Deutschland Deutsche Lufthansa AG DORMA Holding GmbH + Co. KgaA ING Bank T-Systems International GmbH

Obama and Merkel,” says Mattes. ment my own ideas,” [says Mattes]. all parties to promote an agenda AmCham Germany hopes for Both sides should take the time […] The implementation of all of investment, growth and jobs. reduction in trade barriers necessary to reach a good conclu- Chamber projects will be shared “There is too much overregulation AmCham Germany is optimistic sion – one that not only eliminates among more individuals from now right now,” he laments. Instead, about the possibility of reducing tariffs but also harmonizes regula- on. AmCham Germany has 500 Germany would need a reduction trade barriers. President Obama tions, like those necessary for the members serving in voluntary posi- in bureaucracy. “We must offer that had joined Europe in signaling his homologation of cars and approval tions on 30-some various regional much more, as our costs are higher openness to a free-trade agree- of medications. “There is no rush.” and thematic committees. […] The than other investment locations,” ment, said new AmCham Germany The free-trade zone could lead to most important economic project he says. This would be especially President Bernhard Mattes on Friday long-term growth of 1.5%. for the Chamber, according to important when it came to the in Munich. “The political will to find (Translated from the original German article Mattes, would be the negotiations country’s energy policy, which a significant solution can be heard from Reuters on June 17, 2013) for a European-American free-trade would be menacing Germany with in every conversation. That’s a very zone, set to begin next year, as well the prospect of reduced competi- good place to start.” Fred’s successor as the upcoming federal elec- tiveness. […] (Translated from the original quote in German as it was published by dpa on June 7, 2013) […] “I don’t want to be a copy of tions in Germany. […] Before the (Translated from the original German article in the Fred. I want to develop and imple- election, he intends to reach out to Frankfurter Allgemeine Zeitung on June 7, 2013)

July 2013 commerce germany 23 expert briefings and conferences

TAX FACTS ON CORPORATE STRUCTURES FLEXIBILITY PAYS OFF

Frankfurt/M, April 22. In this iteration of the certain permanent establishments in for- Berlin, May 13. In his keynote speech at this AmCham Germany-PricewaterhouseCoopers eign countries. Speakers addressed the trend Executive Forum, Jim O’Neill, former Chairman (PwC) lecture series on international tax toward a simplification of corporate structures of Goldman Sachs Asset Management, stressed highlights, PwC Partner Christof K. Letzgus and highlighted the advantages of permanent the importance of flexible approaches to today’s and PwC Senior Managers Marco Bach and establishments and SEs. Pictured here (from volatile business climate. In a subsequent Q&A Martin Schmitt presented the risks and left) facing participants are Schmitt, Bach and with Dr. Bart van Ark, Executive Vice President rewards for companies that have created Letzgus. and Chief Economist of event cohost The Con- ference Board, O’Neill advised the audience to study South Korea’s resilient response to down- PROFITING FROM THE TAX EXPERTS turns in the economy. Pictured here are O’Neill (left) and Ark during the Q&A session. Leipzig, June 5. During this installment of the AmCham Germany-PricewaterhouseCoopers lecture series on international tax highlights, PwC tax consultants Florian Gimmler and Dr. Dorit Seiler, along with PwC colleague and Saxony Regional Committee Co-Chair Birgit Thalham- mer, discussed the implications of transfer pric- ing regulations for business organizations. The chief takeaway of the event was that profit can only be determined at the end of the value chain.

AVERTING DISASTER UPCOMING EXPERT BRIEFINGS AND IN FINANCIAL MARKETS CONFERENCES THROUGH OCTOBER Frankfurt/M, May 22. Effective crisis manage- DECODING COMPLIANCE International Tax Highlights ment mechanisms are crucial in our volatile glob- Host: PricewaterhouseCoopers AG al business environment. Businesses and institu- Düsseldorf, April 16. At this event, attendees Date: Sept. 16; location: Frankfurt/M tions across Europe are facing a range of new learned about compliance issues related to regulatory challenges. At this Executive Forum, internal and external investigations from both Demystifying US Jury Trials Bryan Marsal, founder and Co-CEO of Alvarez a privacy-protection standpoint and a labor- Host: Quinn Emanuel Urquhart & Sullivan, LLP & Marsal, and Dr. Christopher Pleister, Chair- law perspective from Dr. André-M. Szesny Date: Oct. 1; location: Frankfurt/M man of the Federal Agency for Financial Market and Regina Glaser, both partners at Heuking Stabilization, discussed these challenges, along Kühn Lüer Wojtek. Johan Lubbe, Shareholder of To register for one of these events or to with cooperative financial-market oversight and Littler Mendelsohn P.C., provided a US perspec- book your own Expert Briefing or Forum, the prospects for averting additional market tur- tive on the same topic. In the ensuing discussion, please contact bulence. The event, cohosted by Alvarez & Mar- which was moderated by Dirk W. Kolvenbach, Karl M. Mallach, Manager sal and UBS Deutschland AG, was attended by speakers remarked on the high degree of care Business Development & Conferences more than 70 high-ranking executives from the companies must take in responding to the chal- T +49 69 929104-51 financial-services community. Pictured here are lenges of cross-border regulatory investigations E [email protected] event moderator Heike Goebel (left), Editor at lest they find themselves getting tied up in costly the Frankfurter Allgemeine Zeitung, and Marsal. legal proceedings.

24 commerce germany July 2013 member insights

Let’s Talk About a Revolution

The explosive popularity of social Digital technology has the poten- financial metrics. They generate, on networks is just one example of how tial to radically improve corporate average, 9% more revenue through quickly digital technology has disrupted performance and company reach their existing assets, top their competi- the business world over the past dec- in a way that is comparable to the tors’ profitability by 26% and, at 12%, ade. Nevertheless, many executives still previous industrial revolution. As the achieve significantly higher market demonstrate a healthy skepticism when analogy about electricity’s role in valuations. it comes to deciding how, or how fast, industry suggests, digital transforma- However, our research also reveals to adopt an overreaching digital strat- tion is as much about organizational a puzzling fact: Despite the enormous egy. change as it is about potential of digital technology in The electricity revolution at The ‘digirati’ outper- implementing new everything from enhancing produc- Dr. Volkmar Varnhagen the turn of the 20th century may technologies. tivity and collaboration to improv- CEO form their industry Capgemini Consulting offer these executives a com- Together with ing customer experience, few firms Germany, Austria, Switzerland pelling analogy. At that time, peers on multiple the MIT Center for are truly tapping into the benefits of Karlstr. 12 Karolinen Karree electrical machinery began to financial metrics Digital Business, digital transformation. Indeed, the 80333 Munich replace steam as a source of Capgemini Consult- majority are at serious risk of falling T +49 89 9400-0 E volkmar.varnhagen@ power. Most companies replaced their ing has released a research series on significantly behind a few highly savvy capgemini.com steam engines with electric dynamos how companies are managing and competitors. W www.de.capgemini-consulting.com but left the rest untouched. Only a few benefiting from digital transforma- These skeptical firms would be wise companies saw the potential of the tion. It reveals that high-performing to reexamine the fate of the numerous dynamo to enable new ways of work- companies – the “digirati” – outper- companies slow to reorganize around ing. Guess who succeeded? form their industry peers on multiple the electric dynamo. J

Social Media Taps New Talent for Companies

s a digital company targeting employer’s perspective in the recruit- branding and serve as a great tool the HR industry, monster.de ment process. for supplementing the search for new sees social media as an in- “Recruiting Trends 2013” notes that employees. Social media also make it creasingly promising channel the majority of Germany’s possible to create ongo- Ato reach future target groups and young 1,000 largest compa- ing contact with specific Facebook has professionals. To examine social media’s nies think social media nearly 25 million target groups. effects on the recruitment industry, we are one of the greatest At our company, we have teamed up with the Centre of developments in the field active users have a dedicated team of recruitment. Half of across Germany that generates valuable Very few companies these companies have a advice and content for Bernd Kraft positive opinion of recruitment using so- applicants on such topics as job appli- Vice President and General Manager have a strategy for social Monster Worldwide media recruitment cial channels. At the same time, 84.9% cations, recruitment and career success, Deutschland GmbH think HR managers need to learn new which we share on our Facebook page. Ludwig-Erhard-Str. 14 65760 Eschborn skills in this field and only 16.1% have We’re also using social media channels T +49 6196 9992-0 Human Resources Information Systems a specific strategy in place for social as part of our current online campaign E [email protected] W www.monster.de (CHRIS) at Frankfurt and Bamberg uni- media recruitment. Vergleichswahnsinn (comparison mad- versities to conduct an annual study Social media support the HR indus- ness) to gives users the chance to enjoy to examine both a job seeker’s and an try especially in the area of employer several interactive features. J

July 2013 commerce germany 25 new members imprint

May to June 2013 commerce germany J ACC Verlag & Services GmbH Dr. Dierk Müller, General Manager EXECUTIVE MEMBERS Gemini Executive Search GmbH DELEGATED MEMBERS Börsenplatz 7-11, 60313 Frankfurt/M Philipp Nisowzew, Consultant J Editorial and Business Offices Auction.com Bad Homburg v.d. Höhe Becton Dickinson GmbH Patricia Limburg, Ginger Kern Monte Koch, Vice Chairman & Roland Pfleger T +49 69 929104-40, +49 69 929104-53 Co-Founder Interim Excellence GmbH F +49 69 929104-11 Frankfurt/M Dipl.-Kfm. Martin Franssen, CEO CSI LifeCycle Leasing GmbH E [email protected], [email protected] Munich Enrique Riquelme W www.amcham.de PRAESTA Deutschland GmbH Martin Harder, Managing Director netextend GmbH Janssen-Cilag GmbH J Editorial team Berlin Frank C. Pieper, Managing Partner Björn Moeller Heidi Roecks (editor) Emmering Dr. Iris Zemzoum Jonathan Pattishall, Gregory Smith (intern) CORPORATE MEMBERS reddingtonservicesgmbh Linklaters LLP J Graphics and layout Kerry Reddington, CEO CSI LifeCycle Leasing GmbH Dr. Wilhelm Haarmann Giulia Schneck Frankfurt/M Daniel Matos, CEO All representing F.A.Z.-Institut für Management-, Neu-Isenburg Software AG Markt- und Medieninformationen GmbH, Frankfurt/M Steigenberger Graf Zeppelin Carsten Kestermann Spiridon Sarantopoulos J Advertising Administration Diligent Boardbooks Limited Ivo Totev General Manager Sabine Karbowy Jesse Thiel, Regional Sales Director Dominik Nagel Stuttgart Hauptstr. 15, 65795 Hattersheim/M London, United Kingdom INDIVIDUAL MEMBERS Stetter Rechtsanwälte J Communications Committee Galaniuk Law Wirtschafts- und Steuerstrafrecht Carl Graf von Hohenthal, Chair Carlos H. Galaniuk, Rechtsanwalt & Axel Hochgesand Dr. Sabine Stetter, Owner Brunswick Group GmbH Attorney at Law Sylvia M. Seignette Munich Markus Straub Nuremberg J Photo credits Thinkstock: pp. 6,7,12,27 Fotolia: p. 14 © pp 9: Camp Lazlo and all related characters and elements are trademarks of and © 2006 Cartoon Network. A Time Warner Com- What brought Auction.com, a leading online real estate marketplace, pany. All Rights Reserved; © 2013 Home Box Office, Inc. All rights reserved. HBO® and all related programs are the property of Home to AmCham Germany? Box Office, Inc; National Geographic Channels; TM and © 200 Paramount Pictures Corporation. All rights reserved; © Barney‘s Christmas, Inc. All rights reserved; © 2012 Twentieth Century Fox Auction.com is expanding on its success in creating the leading online Film Corporation. All rights reserved; © 2012 WARNER BROS. ENTERTAINMENT INC.; © Disney Enterprises, Inc. All rights marketplace in the US for buying and selling commercial and residential reserved; © 2012 Concorde Filmverleih GmbH. real estate. Germany is our first international market, and we view it as © pp 4: © berlinphotos030 - Fotolia.com

instrumental to our future growth. As a result, we see AmCham Germa- commerce germany is the official periodical of theAmerican ny as a strategic local partner in the process of launching our brand and Chamber of Commerce in Germany e.V. It is published for the establishing the benefits of our platform in Europe’s largest economy. Chamber by ACC Verlag & Services GmbH. Opinions expressed in articles are not necessarily those of the Chamber or of ACC Verlag & Services GmbH or of F.A.Z.-Institut für Management-, Monte Koch, Co-CEO of Auction.com Markt- und Medieninformationen GmbH. Contributor opinions are not necessarily shared by the editor. All members of the American Chamber of Commerce in Germany e.V. receive one free copy of the publication. Copyright by American Chamber For more information about your membership or to become a member, please contact of Commerce in Germany e.V. All rights reserved. The contents Sibylle Wagner, Manager, Membership Development of this publication may not be reproduced in whole or in part without the consent of the copyright owner. T +49 69 929104-31, E [email protected] Alle Rechte vorbehalten. Nachdruck, auch auszugsweise, nur mit ausdrücklicher Genehmigung des Verlags.

J Printing next issue of commerce germany: Sept. 26, 2013 Boschen Offsetdruck GmbH, Frankfurt/M

Advertising closing date: Aug. 29, 2013 ISSN 0010-2857 Our topics will include: J Index of companies Allianz SE 12 Automotive industry: “Made in Germany” or “Made for Germany”? Capgemini Consulting 25 KPMG AG Wirtschaftsprüfungsgesellschaft 7 Special report: Top 50 US companies in Germany Monster Worldwide Deutschland GmbH 25 Sky Deutschland AG 9 Investment region: North Rhine-Westphalia Teradata 6 T-Systems 8 Contact: Contact: Sabine Karbowy Barbara Böhnke J Advertisers’ index T +49 6190 889640 T +49 33398 679725 Hotel Adlon Kempinski 4 Avicenna Klinik 2 M +49 171 7579768 M +49 178 7988882 BASCH Consult 4 F +49 6190 889641 F +49 33398 679724 Conference & Touring C&T GmbH 4 E [email protected] E [email protected] CORPUS SIREO/STRABAG PFS 13 K&L Gates LLP 4 PricewaterhouseCoopers AG 3 26 commerce germany July 2013 Schenker Deutschland AG 15 Unternehmensgruppe TENGELMANN 28 chamber calendar

AmCham Germany July 23 Aug. 23 Aug. 27 Aug. 29 2013 event highlights Business After Hours Summer Barbecue Business Luncheon International Summer Please see Business Barbecue www.amcham.de Latham & Watkins LLP International Chambers of Dr. Christian P. Illek for the latest updates Commerce in Berlin Vorsitzender der Topic: Ablauf einer Geschäftsführung M&A-Auktion unter Microsoft Deutschland Berücksichtigung aktueller GmbH Light blue = M&A-Trends events wholly or partially in English Munich Berlin Frankfurt/M Dresden © Microsoft Corporation

Sept. 11 Sept. 18 Sept. 19 Oct. 1

President’s Dinner Business Luncheon Board of Directors Meeting Business Luncheon

Dr. Karl-Thomas Neumann Frank Riemensperger Dirk Wittkopp Frank Sportolari Vice President, GME Vorsitzender der IBM Deutschland Research President CEO, Adam Opel AG Geschäftsführung & Development GmbH UPS Germany Accenture Deutschland (Board, Patron and Executive Members only)

Oct. 8 Oct. 9 Oct. 16 Oct. 22

Business Luncheon AmCham Germany Forum Business After Hours Business After Hours

Stephan Gemkow Carlos H. Galaniuk Paramount Pictures MAN Diesel & Turbo Vorsitzender des Vorstands Deutschland Franz Haniel & Cie. GmbH Topic: Rechtliche Aspekte des US-Geschäfts Topic: Entwicklungen in der Entertainment- und Filmindustrie

Oct. 30 Nov. 13-14 Nov. 26 Nov. 28

Business Luncheon Seventh Annual Thanksgiving Dinner Thanksgiving Dinners Transatlantic Business Roland Koch Conference René Schuster, CEO Chairman of the Executive Telefónica Deutschland Board Holding AG Bilfinger SE

Frankfurt/M Frankfurt/M Hamburg Düsseldorf, Frankfurt/M, Hannover

Dec. 5 Dec. 5 Dec. 11 Dec. 13

Board of Directors Meeting Goose Dinner AmCham Germany Forum Swinging Christmas

(Board, Patron and Daniel Blöchle Executive Members only) Deloitte & Touche GmbH Tax Department

Topic: Erfolgsfaktor Steu- ern bei US Investments

Berlin Berlin Nuremberg Stuttgart

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Schützt unsere Umwelt!

Seit Jahrzehnten engagieren wir uns der Umwelt zuliebe: ... für den Schutz der Tier- und Pflanzenwelt ... für die Verbesserung des Erdklimas ... für die Schonung der natürlichen Ressourcen

... für die Reduzierung von CO2-Emissionen als Beitrag zum Klimaschutz

DIE UNTERNEHMENSGRUPPE TENGELMANN