presents TREE DAY active ecological education program Tree Day w w w . k l u b g a j a . p l
about KLUB GAJA
z Klub Gaja is a leading independent civil society organization dealing with environment protection and animal rights in Poland. It was founded by Jacek Bożek in 1988.
z The mission of Klub Gaja is to protect our planet Earth and to preserve the natural environment and biodiversity for ourselves and the future generations.
2009 Tree Day w w w . k l u b g a j a . p l
Klub Gaja activities
culture and art
nature conservation animals protection education
20 years' work for the Earth
networking
2009 Tree Day w w w . k l u b g a j a . p l
why are trees important?
Planting trees is one of the most rewarding ways of avoiding climate change.
Trees and forests are necessary elements that regulate the climate, the reason for that is because they absorb carbon dioxide and contain 50% more carbon dioxide than the atmosphere.
2009 Tree Day w w w . k l u b g a j a . p l
about the program
z Tree Day is carried on since 2003 year, inaugurated each year by Poland-wide and international tree planting action on October 10th
z Program is based on the activities of local communities, in particular children and youth, in co-operation with local governments, public administration, non-governmental organizations and business enterprises
2009 Tree Day w w w . k l u b g a j a . p l
aims of the program
z The aim of the program is education for sustainable development and to raise awareness of ecological matters in terms of environmental protection and climate change on Earth
z Mutual tree planting within the program causes an increase in forest growth and forest density, which decreases the negative effects of climate change on Earth
2009 Tree Day w w w . k l u b g a j a . p l
sources of funding
Tree Day program in the years 2008-2010
Supported by a grant from Iceland, Liechtenstein and Norway through the EEA Financial Mechanism and the Norwegian Financial Mechanism, and also Republic of Poland budget within the Non-Governmental Organizations Fund
Financed trough The National Fund for Environment Protection and Water Management
2009 Tree Day w w w . k l u b g a j a . p l partners
The Patronage Strategic partner: Participant: The Billion of the Minister of Environment State Forests Trees Campaign
Program partners: LeasePlan, Troton, Eco Service, Comarch, Ashoka, Skógræktarfélag Grindavíkur
2009 Tree Day w w w . k l u b g a j a . p l
target group
z education facilities, including kindergartens, schools, on-site education centres – 4000 facilities throughout the country in 2008
z local governments, local communities, forest inspectorates, non-governmental organizations, businesses – 500 actors in 2008
z general public – via the media - press, radio, television, internet
2009 Tree Day w w w . k l u b g a j a . p l
how to join the program?
application card for the program Tree Day
z has been sent to 4500 actors in 2008
z is accessible on web site www.klubgaja.pl/swieto_drzewa/
how we evaluate the program?
z by receiving application cards, reports and photos from participants
2009 Tree Day w w w . k l u b g a j a . p l
Klub Gaja activities in the program
z education
z good practice
z information campaign
z promotion
z educational - information materials
2009 Tree Day w w w . k l u b g a j a . p l
education
z planting trees
z establishment of parks and gardens
2009 Tree Day w w w . k l u b g a j a . p l
education
z looking for tree – nature monument
z outdoor activities
2009 Tree Day w w w . k l u b g a j a . p l education lectures, workshops, happenings and performance
2009 Tree Day w w w . k l u b g a j a . p l
education
art for the trees
z Tree Hugger Project
2009 Tree Day w w w . k l u b g a j a . p l
education
competitions of knowledge, arts, literature, photography
2009 Tree Day w w w . k l u b g a j a . p l education
action „Collect Scrap-Paper to Save Horses”
2009 Tree Day w w w . k l u b g a j a . p l
good practice
Tree Day program develops mutual international work between different partners. Public organisation Skógræktarfélag Grindavíkur is our partner from Iceland. The District of Central Ecological Education in Limanowa in 2007 planted with 768 trees with children and government officials. The City Hall of Koszalin in 2007 had the largest number of participants – 3800 people, including criminals institution and the Centre of Air Force Training.
2009 Tree Day w w w . k l u b g a j a . p l information campaign Tree Day around the world
Our message: Lets plant a tree for peace has reached 35 countries all over the world
Lithuania
Iceland India
2009 Tree Day w w w . k l u b g a j a . p l
information campaign
Exhibition Tree Day – we protect climate
In 2008 exhibition was presented in 7 Polish towns.
2009 Tree Day w w w . k l u b g a j a . p l
information campaign
Tree Day on the United Nations Climate Change Conference - COP14, Poznan 2008, Poland
Klub Gaja information stall was visited by many people: citizens of Poznan, schools, participants of the conference, representatives of goverments and international institutions, media
2009 Tree Day w w w . k l u b g a j a . p l
information campaign
Tree Day on the United Nations Climate Change Conference - COP14, Poznan 2008, Poland
2009 Tree Day w w w . k l u b g a j a . p l
information campaign Tree Day on the United Nations Climate Change Conference - COP14, Poznan 2008, Poland
Tree Hugger Project „Lonely Tree, Lonely People – We’re All in it Together” was presented in Poznan on Plac Wolnosci. This environmental art was desiged to help us re-descover our relationship with nature. Project was realized by Klub Gaja and the artists Agnieszka Gradzik and Wiktor Szostalo in collaboration with the City of Poznan.
2009 Tree Day w w w . k l u b g a j a . p l promotion 2008
z press conferences – 7
z interviews: radio – 21, television – 6, press – 14
z advertisement : radio – 105, television - 870
z www.klubgaja.pl 5,600 - 15,400 visitors per month and newsletter subscription – 6,500 persons
z educational-informational materials
z presentations in 5 Polish towns – Limanowa, Katowice, Wrocław Poznań, Kołobrzeg
2009 Tree Day w w w . k l u b g a j a . p l
promotion the program in the media
z press – Rzeczpospolita, Gazeta Wyborcza, Polityka, Forbs, Vege, Biznes i Ekologia, Kronika Beskidzka
z radio – Polskie Radio Program1, Radio Eska, Radio TOK FM, RMF FM, AntyRadio, Radio Katowice, Radio Bielsko
z television – TVP1, TVP3 Poznań, TV Bielsat, TV Vectra, TV Silesia
z Internet portals – www.ngo.pl, www.ammado.com, www.kampaniespoleczne.pl, www.komunalny.pl, www.ekologia.pl
2009 Tree Day w w w . k l u b g a j a . p l educational – informational materials 2008
Klub Gaja published posters, leaflet, publication and film for the active education program in school and the campaign:
z 3 poster: Tree Day, Trees for Peace, Collect Scrap-Paper to Save Horses , 5,000 copies of each poster
z leaflet Tree Day, Collect Scrap-Paper to Save Horses, 10,000 copies of each leaflet
z publication Tree Day – good practice sustainable development, 5,000 copies
z publication Tree Day in four languages, 3,000 copies
z 7 posters to the exhibition Tree Day – We protect climate
z DVD film – Sustainable development - Tree Day, 5,000 copies
2009 Tree Day w w w . k l u b g a j a . p l educational – information materials posters 2008
2009 Tree Day w w w . k l u b g a j a . p l educational – informational materials publication and film 2008
2009 Tree Day w w w . k l u b g a j a . p l
results of the program 2008
z we planted more then 70,000 trees!
z we gathered 270 tons of scrap-paper!
z we saved 3 horses
z 60,000 people took part in the program
2009 Tree Day w w w . k l u b g a j a . p l
results of the program
Tree Day is organised in connection with United Nations Environment Programme "Plant for the Planet: Billion Tree Campaign”
Our initiative was presented in The Billion Tree Campaign Album - Around the world in 80 pages published by UNEP
2009 Thank You
Poland, 43-365 Wilkowice, ul. Parkowa 10 tel./fax +48 33 812 36 94, [email protected] www.klubgaja.pl