T H E L E A D I N G F A S H I O N & L I F E S T Y L E B R A N D F O R M E N

B R A N D K I T 2 0 2 0 EDITOR-IN-CHIEF

S H A R P E R . S M A R T E R . B E T T E R .

Over the past two decades, GQ has expanded from a print magazine to a fully fledged media brand that covers everything from digital, social and video publishing, right through to luxury events and brand partnerships. But throughout this evolution, our message has remained the same: we’re here to help our audience to be the best versions of themselves. Style is still a crucial part of GQ Australia’s core DNA, of course, but more than simply being aspirational, we want to be inspirational, too.

This means keeping our audience across all of the latest fashion trends, but it’s also about informing them on big issues shaping the world today, from gender equality, diversity and climate change, to the latest developments in sustainability, technology and innovation. Like GQ itself, the GQ man has done a lot of growing up. He’s stylish but he’s also sophisticated, a leader but also a listener, and someone who is not only concerned about the planet right now, but also the one we’ll leave for future generations. A lot has changed over the past two decades, but for all the modern men out there, one thing remains the same: GQ, as always, is for you. We hope you’ll join us.

– Jake Millar

B R A N D K I T 2 0 2 0 GLOBAL POWER BRAND

G Q I S T H E A U T H O R I T Y O N M E N ’ S S T Y L E .

GQ is the leading fashion and lifestyle media brand for men. With its masterful design, and work from the finest photographers and a stable of award-winning writers, GQ inspires millions of men globally on a daily basis. The only men’s publication that covers the many facets of what it means to be a man, GQ is sharper and smarter.

GQ is THE authority on Australian men and we are committed to delivering zeitgeist content on men’s style, grooming, social commentary, lifestyle and entertainment. We are the go-to brand for the discerning modern man, our award-winning content seen across print, digital, social and event platforms.

B R A N D K I T 2 0 2 0 BRAND GROWTH: REACHES OVER 733,000 READERS

P R I N T Over 96,000 readers of As a market leader, GQ offers readers GQ Australia’s bi-monthly a unique platform to access content that is original, entertaining, witty and, at times, irreverent.

GQ’s content educates and inspires S O C I A L its audience to become the modern man of tomorrow. Over 361K followers and growing

D I G I T A L E V E N T S 276,000 UA Delivers co-branded experiences and per month activations to support campaigns and editorial content, which are then amplified to the GQ audience.

Sources: emma CMV conducted by Ipsos MediaCT, 12 months ending April 2019. Nielsen Digital Content Ratings, monthly tagged text, June 19, . Social media count as at June 2019, followers of GQ on Facebook, Twitter, Instagram, Pinterest.

B R A N D K I T 2 0 2 0 GQ

62% 39% 38 58% 42% Male Women Average age Married/defacto Single

O U R A U D I E N C E .

GQ readers are passionate about style, culture, entertainment and business. They seek ways to improve their lives, 45.3% $123,235 64% 11% 58.5% maximise their investments, exercise well, Have children Average Work full/part Have shares Have an under the age household time (owned directly) investment achieve goals and, of course, look stylish of 18 at home income while they do it. They are people of action, informing and influencing others as the style arbiters among their peers.

30% 48.9% 44% 67% 54% Made a business Have a Intend to travel Engage in Own a game decision in the last mortgage/are overseas in the exercise console Source: emma CMV conducted by Ipsos MediaCT, 12 months ending March 19 12 months homeowners next 12 months

B R A N D K I T 2 0 2 0 GQ PLATFORMS

GQ offers a multi-platform approach that encompasses print, digital, social and events, to create a truly integrated campaign for our clients, while ensuring an authentic GQ experience.

B R A N D K I T 2 0 2 0 GQ CONTENT VERTICALS

G Q I N F O R M S , E N G A G E S A N D I N S P I R E S A U D I E N C E S A C R O S S D E D I C A T E D C O N T E N T V E R T I C A L S O N A L L P L A T F O R M S .

STYLE GROOMING GQ WOMEN FITNESS ENTERTAINMENT GQ INC. LIFESTYLE STYLE 101 HAIR WOMAN HEALTH & NUTRITION FILM & TV SELF IMPROVEMENT FOOD & WINE BEST DRESSED GEAR DATING WORKOUT MUSIC CAREER TRAVEL STYLE NEWS GROOMING GUIDES A man’s guide to all SPORT TECH FINANCE CARS they need to know about WATCHES The definitive guide to women, from dating Find the best workout CELEBRITY OPINION ART & DESIGN all men’s grooming, advice to the latest news and exercise routines hairstyles and haircuts. on celebrity women. CATWALK to improve strength and PARTIES Providing an inspiring DIRECTORY GQ’s grooming team endurance, with health mentor hub for men give tips and advice on and nutrition tips from BEST BUYS seeking career and finance MEN OF THE YEAR skin, hair, beard and Delivering GQ’s experts. growth as well as personal care. up-to-the-minute self-improvement content. Get the latest in men’s celebrity and The latest update on all fashion and style trends, entertainment news, things lifestyle, from fast celebrity style photos, including celebrity cars to inspiring travel news, tips and advice interviews, movies, TV, destinations or the latest from top experts of GQ. music and book reviews, restaurant to try. and interactive games.

B R A N D K I T 2 0 2 0

P R I N T DEADLINES & RATES

Double Page Spread – $17,540 Full Page Colour – $8,770 Special Executions – POA

Deadlines 2020

Jan / Feb Mar / Apr May / Jun Jul / Aug Sep / Oct MOTY

Booking deadline 27 Nov 19 05 Feb 20 01 Apr 20 27 May 20 05 Aug 20 21 Oct 20

Ad material deadline 04 Dec 19 12 Feb 20 08 Apr 20 03 Jun 20 12 Aug 20 28 Oct 20 ON SALE 20 Jan 20 16 Mar 20 11 May 20 06 Jul 20 14 Sep 20 30 Nov 20

Monday Monday Monday Monday Monday Thurs

B R A N D K I T 2 0 2 0

P R I N T MATERIAL SPECS

M A T E R I A L S U B M I S S I O N . P R O O F S . A D S I Z I N G . only accepts advertising material via For accurate colour reproduction, all advertising Quickcut/Adsend or SENDlite. For more information regarding material must be accompanied by a 3DAPv3 colour these providers, please contact: proof created from the supplied file at 100%. News Corp Quickcut/Adsend (Adstream) uses guidelines for ISO 12647-2 (3DAPv3), a standard D O U B L E P A G E Web: adsend.com.au for proofing and printing. S P R E A D Tel: 1300 768 988 (Australia only tech support) In order to verify that a proof is in compliance with the Email: [email protected] To be supplied as two 3DAPv3 proofing requirements, each proof must be single full pages supplied with a 3DAPv3 endorsed control strip NOTE: When uploading advertising material via Quickcut printed next to the advertisement. do not include crop marks on the PDF file, as these will be automatically generated. No responsibility will be taken for print colour reproduction when a 3DAPv3 colour proof is not supplied. For more information regarding 3DAPv3 proofing SENDlite guidelines, visit 3dap.com.au F U L L P A G E Web: news.sendlite.net Trim – 276mm x 220mm wide Tel: +61 2 9818 1965 Type/design – 260mm x 204mm wide When supplying advertising material it is essential that you F I L E F O R M A T . Bleed – 286mm x 230mm wide supply your complete booking number (including the 2 letters News Corp uses 3DAPv3 separation profiles

at the end) e.g. 12345678AB. Also, please ensure that the (3DAPv3PAPERTYPE-3_280_F45.icc), a Australian on sale date and magazine name are entered. standard for proofing and printing. Left/right hand pages on double page spreads are to Files to be created in PDF version 1.3 or 1.4. be noted at the end of the booking number, PDF files to be supplied in CMYK format with all GQ is a perfect bound magazine e.g. 12345678ABL / 12345678ABR. The order of consecutive advertisements is to be noted fonts embedded into the file. RGB or spot colour in the material instructions. files will be rejected. Please contact production ([email protected]) PDF files need to be supplied as single page files, P R O D U C T I O N C O N T A C T prior to sending revised files to ensure that the correct unless supplying gatefold PDF files. Email: [email protected] Tel: 02 8045 4923 material appears. NewsLifeMedia – Magazine Production. Level 2, Loading Dock, 61 Kippax Street, Surry Hills NSW 2010

B R A N D K I T 2 0 2 0

P R I N T MATERIAL SPECS

I M A G E S / C O L O U R . P A G E L A Y O U T . A D S I Z I N G C o n t . Images are to be supplied in CMYK format. RGB, LAB All advertising material is to be supplied to the correct or spot files will be rejected. publication trim size and is to include 5mm bleed Images should be supplied at 100% scaling, 300dpi and (where required). Crop, bleed and registration marks using the correct 3DAPv3 separation profile. The 3DAPv3 plus page information are to appear on advertising O F C G A T E F O L D F L A P profile will set the correct CMYK separation and total ink material, offset by a minimum of 6mm. Trim – 276mm x 205mm wide limit (see File Format). For more information regarding Ensure that all text and logos are supplied to the correct Type/design – 260mm x 189mm wide separation profiles, visit 3dap.com.au type/ design area specifications (see Ad Sizing). Bleed – 286mm x 215mm wide No embedded ICC profiles. No text or important page content should appear The total ink limit is 280%. Registration colour in within 10mm either side of the spine on double page The full right hand page of the OFC the swatches palette should never be used. spreads (total 20mm) due to this space being optically gatefold flap (first page of text) must Solid black panels should be made up of rich black – 100% be supplied with a 5mm white or lost within the spine of the magazine. black and 50% cyan. back strip on the fore-edge. Please contact production prior Using double imaging is at the discretion of the to sending material to confirm which colour strip to supply. White elements/type to be set to knock-out. client/agency, as it is not ideal for all pages within the magazine. If specifications are required for double imaging, D E S I G N / T Y P E . contact production prior to sending advertising material. O F C G A T E F O L D All type must be a minimum of 8pt and 12pt for reversed type. D P S Black type smaller than 24 points to be made up of 100% black NOTE: Double page spreads appearing on the Trim – 276mm x 422mm wide only and set to overprint. inside front cover will be moved to allow for the Type/design – 260mm x 406mm Black type larger than 24 points should be made up spine hinge – inside front cover (left hand page) wide of rich black – 100% black and 50% cyan. will be moved 5mm to the left and first text page Bleed - 286mm x 432mm wide Extremely thin and fine type, particularly type with serifs, (right hand page) will be moved 4mm to the right. *Double page spread. should be avoided. Due to the trim and binding variance, even distances from trim to borders may vary during the print run. I N T E R N A L G A T E F O L D We recommended that borders to be made up of Trim – 276mm x 420mm wide Type/design – 1 colour and be a minimum thickness of .08mm 260mm x 404mm wide Bleed – 286mm x 430mm wide and sit no less than 10mm in from the trim. *File to be supplied as one piece of material 420mm (215mm/205mm). DISCLAIMER While News Corp is committed to producing magazines of the highest calibre and will ensure advertising material is reproduced as intended, the responsibility is firmly with the client/agency to supply advertising material according to our specifications. No responsibility will be taken if advertising material is not supplied according to News Corp specifications. News Corp cannot accept requests to modify supplied advertising material. Advertising material must be delivered on time so that quality checking procedures can take place. Advertising material will be archived for three issues and advertising related correspondence i.e. - MI’s, emails confirming repeats etc will be archived for six months. News Corp reserves the right to refuse any advertising material.

B R A N D K I T 2 0 2 0

E V E N T EVENT SPONSORSHIPS

‘Experiential’ is an integral part of GQ’s offering; partnering with credible and engaging brands to create exclusive and dynamic experiences for them and our readers. Our annual events include GQ Men of the Year & GQ Gentlemen’s Ball, but are not limited to these. We have a dedicated team committed to working strategically with internal and external PRESENTED BY stakeholders to bring to life a range of bespoke events for clients.

C O L L A B O R A T E C R E A T E A C T I V A T E A M P L I F Y

GQ will work with advertising GQ will create an engaging and Our team of experts will The content created for partners to understand dynamic event concept execute the event, bringing this campaign will be business objectives and KPIs in underpinned by media support to the creative concept to life distributed across relevant alignment with the appeal to the client’s commercial through live activations, platforms and will be values of GQ. objectives and engage our editorial support and relevant strategically amplified before, audience. influencer inclusion. during and after the event.

B R A N D K I T 2 0 2 0

D I G T A L DIGITAL AND SOCIAL

W E O F F E R C O M P E L L I N G D I G I T A L A N D S O C I A L S O L U T I O N S F O R O U R A D V E R T I S I N G P A R T N E R S .

GQ desktop and mobile platforms deliver to our audience the best in style, lifestyle and culture news. Our mobile and tablet platforms allow our audience to have access to GQ content at all times.

Contextual Display Branded Integration Video Content Targeting Social sponsorships content shoots partnerships

B R A N D K I T 2 0 2 0

D I G T A L DIGITAL SPONSORSHIPS

GQ offers commercial clients the opportunity to have 100% SOV sponsorships in contextually relevant areas of .com.au. Our group of digital assets expands beyond standard display ad units, allowing GQ the opportunity to offer a range of high-impact ad units to showcase your message and branding. These include rich media, video and other interactive functionalities.

B R A N D K I T 2 0 2 0

D I G T A L BRANDED CONTENT

V I D E O

3 PART VIDEO SERIES BRANDED CONTENT VIDEO BRANDED CONTENT VIDEO IMMERSIVE GALLERY GQ x Penfolds: Next Gen Audi Accelerate Tommy Hilfiger x Lewis Will Tressider On Pushing Hamilton Capsule Collection Limits and Ruling Winter

In 2017, GQ launched Studio GQ, a creative think tank and content arm where advertisers have the opportunity to work with our editors to integrate their brand message in native, video and social content. Studio GQ offers a variety of branded content solutions among these options, as can be seen here and in the following couple of slides.

B R A N D K I T 2 0 2 0

D I G T A L BRANDED CONTENT

N A T I V E

B R A N D K I T 2 0 2 0

D I G T A L BRANDED CONTENT

I M M E R S I V E G A L L E R Y

B R A N D K I T 2 0 2 0

D I G T A L BRANDED CONTENT

Stop Motion - GQ x IWC S O C I A L

Instagram Stories Takeover Youtube

Facebook Carousel Instagram Post - GQ x Huawei

B R A N D K I T 2 0 2 0

D I G T A L AMPLIFICATION

GQ utilises a number of amplification methodologies to ensure our clients’ marketing message reaches their core target audience and increases brand salience.

O N N E T W O R K A M P L I F I C A T I O N . Run of Site/Category/Network – Display ad placements in contextually relevant placements on mobile and digital platforms across the network. Taboola – A new partnership for News Corp offering a premium service that will provide native content, distribution and an advertiser booking service, alongside referral generation and conversion. Newsconnect – A digital advertising targeting function created by identifying the target audience through a Connect Panel Survey or anonymised Quantium transaction data. Newsconnect then matches what these people buy with what they watch/read across the network to create a News Purchase Graph. This News Purchase Graph is then applied to News Corp’s addressable readership of 11+ million people.

O F F N E T W O R K A M P L I F I C A T I O N . Social – Utilising owned media to amplify content within social marketing channels in an effective manner. This helps target the right audience and spread brand messaging via paid social advertisements, underpinned by objectives and targeting.

B R A N D K I T 2 0 2 0

DIGITAL SPECIFICATIONS D I G T A L & SUBMISSION GUIDELINES

A D S P E C I F I C A T I O N S . Please note the above create and campaign set up/turn-around times, commencing from receipt of all required and correct creative materials. To access the current specifications for digital advertising Failure to provide creative within these deadlines may result in delays in with , please click here: campaign commencement. https://www.newscorpaustralia.com/ad-specs/ All 3rd party redirects must be live when submitted, to enable thorough Please note: Not all options listed at the above web address are available on testing before creatives go live. All 3rd party ad serving charges are the GQ.com.au’s suite of digital products or across all pages within GQ.com.au. responsibility of the advertiser or agency. Please confirm with your advertising representative at the time of booking on what is and is not available. GQ reserves the right to remove from rotation or request the removal/revision of any creative that is deemed unsuitable for the users of our sites. A D S U B M I S S I O N G U I D E L I N E S . Cancellation after deadline may incur cost/ will be charged accordingly Please note the following create and campaign set up/turn-around times, GQ may at its absolute discretion refuse to publish any advertisement commencing from receipt of all required and correct creative materials. without giving any reason. In case of refusal, no charge to the advertiser shall be incurred. Creative Type Description Setup / Turn-around Time

Standard GQ reserves the right to remove any creative from rotation that does not Site-served image, non-rich media 3rd party directs creatives 2 full working days meet our specifications, contravenes any of these guidelines or adversely Complex Large volumes (eight or more) of standard creatives, 3rd party creatives rich media expanding/polite redirects 3 full working days affects the rendering of our site, other ad placements or user experience. Advanced Billboards, crawlers, sidekicks, OTPs, in-stream video, creatives all News Australia Rich Media, solus emails, etc 5 full working days The setting of 3rd or 4th party cookies on News Corp sites for re-targeting Mobile & tablet HTML5 for mobile/tablet app and mobile sites 7 full working days (templated ads), creatives 10 full working days (custom) or any other user tracking purposes is not permitted without prior approval Custom from GQ. Creatives featuring unauthorised connections to external servers Advertorials, bespoke content integration, half-page minisites Available on application integration for the purposes of user tracking will be removed from rotation. Creatives can be returned to rotation once unauthorised connections have been removed.

B R A N D K I T 2 0 2 0 GQ AUSTRALIA

P R I N T A N D D I G I T A L H I G H L I G H T S .

+ GQ FIT + Spring + Cricket + Summer + Big Ideas Racing + Australian + GQ Icons Sports + Engagement + International Open & Legends Series Guide + GQ INC Fashion Tennis + Autumn + Christmas + Watch + State of Origin + GQ + Bledisloe Week + Back In Racing + GQ MOTY + NYE + Next Guide + GQ Gentlemen’s Ball Grooming Cup + Father’s Day Business + Culture D I G T A L Guide + VAEFNO: + Rugby + GQ Road Directory + Grammys Generation + Met Gala + Men’s Health Week + GQ Taste Guide GQ World Cup Trips + Oscars + Grand Prix + GQ Denim

JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN

+ GQ The Big + GQ New Era + Shoes & Suiting issue + GQ Music issue Style issue + GQ Summer Special + GQ Next Gen Sport + Rugby World Cup + Swimwear, Summer + Watch & Denim + GQ Initiative & Big & Sport issue Edit issue Ideas issue

P R I N T

B R A N D K I T 2 0 2 0 COMMERCIAL CONTACT

For more information please contact your News Prestige sales representative or:

S O P H I E G A L L A G H E R GQ Brand Strategy Manager News Corp Australia Phone: (02) 9288 3929 Email: [email protected]