Digital radio report 2013
25th September 2013 Figure 1
Existing DAB coverage
Existing DAB Aggregate of local BBC national Commercial national coverage multiplexes (Digital One) Households 71.7% 94.4% 89.5%
Roads 56.4% 83.6% 75.7%
Source: Ofcom, Arqiva, BBC, September 2013 Note: “National” means UK-wide. Road coverage refers to motorways and A-roads
1 Figure 2
Existing FM coverage
Existing FM Aggregate of local BBC national (BBC Commercial national coverage coverage Radios 1 to 4) (Classic FM) Households 92.6% 94.9% 90.9%
Households (variable) 97.9% 99.1% 97.4%
Roads 91.5% 93.1% 86.8%
Roads (variable) 95.5% 95.8$ 90.3%
Source: Ofcom, September 2013
2 Figure 3
Number of UK radio stations broadcasting on analogue, August 2013
Type of station AM FM AM/FM total Local commercial 54 238 292
UK-wide commercial 2 1 3
BBC UK-wide networks 1 4 5
BBC local and nations 36 46 46
Community radio 6 201 207
TOTAL 99 490 553
Source: Ofcom, May 2012 Note: the conditions of each licence will determine the amount of programming that may be shared between these licensed services. Here we have taken the view that a service providing at least four hours a day of separate programming (even if the same brand has other services) equals one service. 3 Figure 4
Number of UK radio stations broadcasting on DAB: August 2013
Type of station Relation to analogue area Number of stations
Local commercial DAB in analogue area 100
DAB extends analogue 12 area DAB only 33
UK-wide commercial 14
BBC UK-wide networks 11
BBC local and nations 32
TOTAL 250
Source: Ofcom, August 2013
4 Figure 5
Number of services available on UK DAB, UK map
No. BBC Commercial No. local services national national multiplexes
0 - - -
11 - -
25 -
26-35 1
36-44 2 (see note) 45+ 3
Source: Ofcom, September 2013. Note: the Tyne and Wear and Teeside areas have one multiplex each, but each of these multiplexes carry more services than most other local multiplexes. 5 Figure 6
Take-up of equipment capable of receiving digital radio: 2013
Year-on-year increase (pp) +1 +3 +4 Share of households 78% 98% 45.7% 100% Cable 16% 80%
60% Terrestrial 39% Fixed or mobile 40% broadband 78% 20% Satellite 42% DAB radio 45.7%
0% Internet Digital TV DAB radio Source: Ofcom Technology tracker, RAJAR Q2 2013
6 Figure 7
Number of analogue and digital radio sets sold: year to Q2 2008-2013 Total annual sales: 10.4 million 9.0 million 9.3 million 8.1 million 6.6 million 5.6 million Digital share of sales: 20.8% 23.3% 20.5% 23.4% 28.7% 33.4% Radio set sales (millions) 10 8.2 8 6.9 7.4 6.2 6 4.7 3.7 4 2.2 2.1 1.9 1.9 1.9 1.9 2 0 Year to Q2 Year to Q2 Year to Q2 Year to Q2 Year to Q2 Year to Q2 2008 2009 2010 2011 2012 2013 Analogue sets DAB sets Source: GfK sales data, 2008-2013. Note: Figures cover GB only, GfK Panelmarket data represents over 90% of the market. Categories of device included are; portable radios, personal media players, car audio systems, home audio systems, clock radios, radio recorders, headphone stereos, tuners and receivers. 7 Figure 8
Status of digital radio availability in newly registered cars Proportion of newly registered cars (%) 45% 38.3% 35.4% 33.3% 29.4% 29.8% 30% 27.4% 27.7% 27.4% 24.4% 26.0% 20.8% 21.1% 20.9% 17.8% 25.9% 25.5% 19.6% 22.5% Standard 12.1% 15% 9.9% Cost Option
0% Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 2011 2012 2013
Source: CAP/SMMT
8 Figure 9
The radio set universe and frequency of listening
Sets in the market Estimated proportion Estimated proportion (millions) – lower bound used at least weekly that are digital (%)5 estimate3 (%)4 In home radios1 66m – 81m 73% 19 – 23%
Vehicle radios2 35m 92% 5 – 9%
Total 101m – 117m 83% 15 – 19%
Source: Ofcom research on home radio ownership and vehicle figures from the Department for Transport Note 1: In-home radios includes hi-fis, portable radios and alarm clock radios. Note 2: data on the number of vehicles on UK roads, as reported by the Department for Transport in September 2013 Note 3: Due to the complexity of estimating the radio set universe, we have included a range of figures based on consumer research conducted in 2010 and GfK retail sales data for 2001-2013. Note 4: Frequency of listening figures from Ofcom consumer research May 2010 Base: 1075 UK adults (Q1) How many working (insert type of device) do you have in your household? (Q4ii to q6i): How often do you or someone in your household listen to (type of device)? Note 5: Proportion of home radios including a DAB digital radio tuner draws on GfK sales data
9 Figure 10 The number of radio sets in the home that consumers listen to in ‘most weeks’ Proportion of households 40%
30%
20% 38 37 34 34 30 31 26 28 10% 23
5 5 3 1 1 1 1 1 0% None 1 2-3 4-5 6-10 DK Q1 2011 Q2 2012 Q2 2013 Source: Ofcom Technology Tracker Wave 2 2013 QP8. In total, how many radio sets do you have in your home that you, or someone in your household, listen to in most weeks? Base: All respondents Q1 2011 (3772), Q2 2012 (2893), Q2 2013 (2879) 10 Figure 11
The location of radio sets in the home Proportion of respondents 40%
20% 37 34 26 5 5 3 2 2 2 2 1 3 0%
Source: Ofcom Technology Tracker Wave 2 2013 Q4. In which of these rooms at home do you have any radios? Base: All respondents, n=2879 Note: the question wording is not comparable to the 2012 question, which asked about the location of radio sets used ‘in most weeks’ 11 Figure 12
Proportion of individuals claiming to own a DAB set in the home Proportion of adults (15+)
50% 45.7 41.7 38.9 40% 35.3 33.0 30% 27.3 20.3 20% 15.3 9.1 10%
0% Q2 2005 Q2 2006 Q2 2007 Q2 2008 Q2 2009 Q2 2010 Q2 2011 Q2 2012 Q2 2013
Source: RAJAR / Ipsos MORI / RSMB
12 Figure 13
Take-up of DAB digital radio, by multiplex area
% of households
20.0 - 24.9%
25.0 - 29.9%
30.0 - 34.9%
35.0 - 39.9%
40.0 - 44.9% 45.0 - 49.9% 50.0 - 54.9%
n/a
Source: RAJAR, Q2 2013 Note: this map is based on analysis which uses the total survey area of the individual station which best represents the coverage area of each digital multiplex. 13 Figure 14 Distribution of listening hours across analogue and digital platforms, by quarter: Q2 2010 – Q2 2013 Share of total listening hours 100%
31.5% 31.3% 33.0% 34.3% 36.8% 75% 7.4% 6.9% 4.5% 5.1% 4.6% Digital 50% Unspecified Analogue 61.1% 61.8% 62.6% 60.5% 58.6% 25%
0% Q2 2012 Q3 2012 Q4 2012 Q1 2013 Q2 2013
Source: RAJAR. All adults (15+) Note: ‘Unspecified’ relates to listening where the radio platform was not confirmed by the listener.
14 Figure 15 Distribution of listening hours across analogue and digital platforms, the 12 months to Q2: 2010-2013 Share of total listening hours 100% 22.7% 25.9% 29.5% 33.9% 75% 10.9% 7.9% 7.2% 5.2% Digital 50% Unspecified Analogue 66.5% 66.2% 63.2% 60.9% 25%
0% Q2 2010 Q2 2011 Q2 2012 Q2 2013
Source: RAJAR. All adults (15+) Note: Data relate to the year ending each date shown. ‘Unspecified’ relates to listening where the radio platform was not confirmed by the listener.
15 Figure 16
Share of listening, by digital platform and area DAB DTV Online/apps All digital 0 - 4.9% 5.0 - 9.9% 10.0 - 14.9% 15.0 - 19.9% 20.0 - 24.9% 25.0 - 29.9% 30.0 - 34.9%
35.0 - 39.9% 40.0 - 44.9% 45.0 - 49.9% n/a
Source: RAJAR, Q2 2013 Note: these maps are based on analysis which uses the total survey area of the individual station which best represents the coverage area of each digital multiplex. 16 Figure 17
Digital radio’s share of total radio listening hours, by platform Year ending Q2 year-on-year change (percentage points) +4.3 +2.8 +0.5 +1.1 -0.1 Share of total listening hours 40%
30%
20% 33.9%
10% 22.0% 1.8% 5.1% 5.0% 0% All digital DAB DTV Online/apps Digital unspecified
Source: RAJAR. All adults (15+), year ending Q2 2013 Note: ‘Digital unspecified’ relates to listening to digital-only stations, where the survey respondent has not specified the platform used.
17 Figure 18 Distribution of listening hours, by service provider, analogue and digital platforms: year to Q2 2013 Year ending Q2 year-on-year change in digital share of listening (percentage points) +4.3 +1.7 +0.2 +1.2 +1.0 Share of total listening hours 100% 33.9% 75% 5.2% 50% Digital 16.9% Unspecified 60.9% 2.1% 25% 6.7% Analogue 27.2% 1.6% 7.6% 21.4% 0% 6.3% 4.8% All radio BBC network BBC National Local local/nations commercial commercial
Source: RAJAR. All adults (15+), year ending Q2 2013 Note: ‘Unspecified’ relates to listening where the radio platform was not confirmed by the listener.
18 Figure 19 Distribution of listening hours, by service, analogue and digital platforms: year to Q2 2012 YoY change in Share of total listening hours digital listening (pp)
BBC Radio 2 11.3% 4.7% +0.5
BBC Radio 4 7.6% 4.5% +0.6
BBC Radio 1 5.1% 1.8% 0.0
BBC Radio FIVE LIVE 1.8% +0.1
Classic FM 1.2% +0.2
talkSPORT 0.6% 0.0
0% 5% 10% 15% 20% Analogue Unspecified Digital Source: RAJAR. All adults (15+), year ending Q2 2013 Note: ‘Unspecified’ relates to listening where the radio platform was not confirmed by the listener.
19 Figure 20
Digital-only stations by average weekly reach Average weekly reach (thousands) YoY change (%)
BBC 6 Music 1,747 26.7 BBC Radio 4 Extra 1,661 1.5 1Xtra from the BBC 1,102 -3.1 Absolute 80s 1,008 16.7 Smash Hits Radio 953 -11.1 The Hits 940 -3.4 FIVE LIVE SPORTS EXTRA 908 -15.4 Smooth 70s 727 - Heat 719 0.8 Jazz FM 666 16.2 Absolute Radio 90s 475 14.9 0 500 1,000 1,500 2,000 Radio group BBC Bauer Absolute Other Source: RAJAR. All adults (15+), year ending Q2 2013
20 Figure 21 Proportion of people, by age, who have ever listened to a radio through a digital platform Digital radio listening by age group (% of total) 80%
5% 60% 4% 6% 6% 3% 6% 7% 7% 5% Ever 40% 2% Monthly 56% 53% Weekly 51% 51% 47% 20% 36%
0% All 16-24 25-34 35-54 55-64 65+
Source: Ofcom Technology Tracker Wave 2 2013 Base: All who listen to the radio (n=2242) Q: Whether ever use digital radio
21 Figure 22 Those who listen to digital radio at least weekly, by socio-economic group Digital radio listening by socio-economic group (% of total) 80%
3% 7% 4% 60% 4% 7% 6% 6% 4% 3% 6% Ever 40% Monthly 60% 51% 54% Weekly 20% 45% 41%
0% All AB C1 C2 DE
Source: Ofcom Technology Tracker Wave 2 2013 Base: All who listen to the radio (n=2242) Q: Whether ever use digital radio
22 Figure 23
Frequency of radio listening, by platform Proportion of respondents 60% 56 3 Have tried it 5 once
40% 16 At least 34 33 2 monthly 27 2 8 5 10 22 At least 3 8 weekly 20% 6 31 7 6 Every day 20 11 13 7 6 0% 3 FM anywhere AM anywhere DAB DTV Internet
Source: Ofcom Technology Tracker Wave 2 2013 Q4. How often, if at all, do you access the radio via... Base: Adults aged 16+ who listen to radio n = 2242 UK Note: Remaining percentages are Don’t know responses.
23 Figure 24
Awareness of devices capable of receiving digital radio services 100%
80%
60% 98 40% 82 72 68 60 56 49 53 20% 38 35 20 0% DTV Internet-enabled Smartphone MP3 player* Games console* None of these computer Awareness can be used to receive radio Take-up of device
Source: Ofcom Technology Tracker Wave 2 2013 *Take-up measures from Quarter 1 2013 Base: All respondents, n=2879 QP13. Before today were you aware that you can listen to radio programmes as they are broadcast in these ways? 24 Figure 25
Awareness of digital radios, sometimes called 'DAB digital radio' Before today, had you heard of digital radios, sometimes called D-A-B radios?
Yes No Dont know
Q1 2011 83 14 3
Q2 2012 81 17 2
Q2 2013 87 10 2
Source: Ofcom Technology Tracker, Wave 1 2011, Wave 2 2012, Wave 2 2013 Base: All adults Q3. Before today, had you heard of digital radios, sometimes called D-A-B radios? Digital radios are sometimes called D-A-B radios and may have ones of these logos (SHOWCARD). They can receive more radio stations and have a clear signal with no interference. It doesn’t simply refer to a radio with a digital display panel. 25 Figure 26
Associations of digital radio among those with and without digital radio Aware of digital radio - Associate with digital radio Digital Radio listeners - Associate with digital radio DAB owners - Associate with digital radio Non-DAB owners - Associate with digital radio 80% 71 73 67 68 59 60% 54 51 46 41 42 40% 31 28 30 28 29 29 20 22 20 21 22 17 19 20% 13 14 10 11 9
0% Clear and high Wider choice of Ease of use Extra features Scrolling text Future None of these quality sound stations information proof/ready for switchover
Source: Ofcom Technology Tracker Wave 2 2013 QP14. Which if any of these features did you associate with digital radio? Base: All aware of digital radio, with experience of listening or aware of way of listening; all with any type of digital radio n=2628; n=1279; n=904; n=1708 26 Figure 27
Features of digital radio that listeners have experienced Proportion of digital radio listeners 80% 65 59 60%
40% 35 24 23 19 20%
0% Clear and high Wider choice of Ease of use Scrolling text Extra features None of these quality sound stations information
Source: Ofcom Technology Tracker Wave 2 2013 QP15. As a digital radio listener which, if any, of these features of digital radio have you experienced? Base: All with any type of DAB digital radio (in home or vehicle) n=1104
27 Figure 28
Likelihood of purchasing a DAB set Percentage of respondents who listen to the radio, have any active radio sets at home but have no DAB set in the home
Certain to Very likely Likely Unlikely Very unlikely Certain not to Don't know
2%3% 9% 17% 21% 20% 28%
0% 20% 40% 60% 80% 100% Source: Ofcom Technology tracker, Wave 2 2013 Base: Those who listen to the radio but have no DAB sets in the home (n=784) QP12: How likely is it that your household will get a DAB radio in the next 12 months?
28 Figure 29
Reasons for not acquiring a DAB digital radio set
No need 59% Happy to use existing service 39% Can receive via DTV 6% Happy to use analogue radio 5% Can't afford it 4% Too expensive 4% Would never listen 4% Don't know why I should 1% Poor reception in area 1%
Source: Ofcom Technology tracker, Wave 2 2013 Base: Radio listeners who said they were unlikely to get a DAB radio in the next 12 months Q: Why are you unlikely to get a DAB radio in the next 12 months?
29