2021 RACING Marketing Proposal > INDUSTRY BACKGROUND

If you ever wanted to gain a sense of optimism about the future of the sport of NASCAR, then the NASCAR Series is a great place to start. NASCAR Xfinity Series fans have responded with a fierce loyalty for the series and they've made the NASCAR Xfinity Series the #2 motorsports property on television, trailing only the NASCAR Monster Cup Series. If you are looking for the opportunity to connect with an engaged, brand-loyal consumer on a high-profile level, then the NASCAR Xfinity Series is an exciting place to find it. We invite you to join us and let us show you what the NASCAR Xfinity Series can do for your brand.

2 > THE OBJECTIVE

Quantify Maintain Excellence The objective of Mike Harmon Mike Harmon Racing is determined Racing’s business model is to to maintain the standard of quantify, to the fullest extent excellence that NASCAR has built. possible, the direct benefits of On the track, we are on a constant quest for the combination that yields Motorsports as a marketing winning results. Off the track, we are platform that creates the link experienced business professionals, between the consumer, the dedicated to satisfying the needs of brand, the trade, and the race our clients…the sponsors of Mike car drivers, in addition to Harmon Racing.. producing an outstanding return on investment. NASCAR team sponsorship is the avenue to pursue just that. > OUR DRIVERS

Mike Harmon

Kyle Weatherman > OWNER MIKE HARMON

Mike Harmon began competing in NASCAR in 1996. The business knowledge that he brings to the sport has been fostered by his leadership, a strong work ethic, honesty, integrity and a never quit attitude. Mike has competed in hundreds of races throughout the course of his career with numerous sponsors. He has a very methodical approach and knows exactly how to maximize the value of a partner's investment. Mike and his team of dedicated professionals have been referred to as one of the hardest working teams in NASCAR and without question, the most patriotic. MHR has worked with numerous Veteran’s organizations and Veteran owned companies to provide them with invaluable exposure for their businesses and we can do the same for your brand. Join us and see for yourself… Mike Harmon Racing offers optional hospitality for sponsors to participate in. We provide a personal experience for our guests, which includes…

▪ Pit tours > HOSPITALITY ▪ Driver and crew meet and greets ▪ Access to the pit area and in the actual garage area up close and personal with the race car itself

Nowhere else in sports are you actually this close to the integral parts of the action! Mike Harmon Racing offers turnkey services to maximize sponsor leverage Our expertise helps you to simplify execution and avoid common pitfalls ▪ Our resources minimize your need to draw on internal staff ▪ Our experience brings ideas and cross integration from related product categories ▪ Sampling > MARKETING ▪ At-Track Activation ▪ Show-Cars (Optional + Additional Expense) ▪ Driver Appearances ▪ Local in-market promotions (w/prior arrangements) ▪ Business to business opportunities ▪ Team Building ▪ Advertising & Promotions ▪ Special Paint Schemes / wraps (Complete car buyout required) > NASCAR BY THE NUMBERS > NASCAR BY THE NUMBERS

2 Out of 5 OUT 1 OF 3 $71,000 Top 5 Households Average NASCAR Markets 18-44 Years Old with Children Household Income _____ 1. Los Angeles 61% Male 39% Female 2. New York 3. Atlanta 4. Philadelphia 5. Chicago

Based # of people OUT OUT interested in the sport 2 OF 3 1 OF 2 25% Some College Home Owners Multicultural Or Beyond

Source: Nielsen Scarborough (USA + Release 1, 2018). Field Dates Dec 2016 – May 2018 > BRAND LOYALTY Includes: Pit Passes: ▪ (6) with Co-Primary Sponsorship and (8) with Primary Sponsorship. ▪ Rights to name and likeness of Mike Harmon Racing for point-of-sale material (1 year). ▪ Personal Appearances from Mike Harmon…to be > PLATFORM OPTIONS determined ▪ Optional Show car Appearances…to be determined. ▪ Logo Identification on Pit Box. Inclusion in all collateral materials, i.e., press kits, and or releases etc. ▪ At Track Promotions…Autograph session, handouts, and print media when available Primary Sponsorship for (1) Xfinity Series Race Primary Sponsorship on the Mike Harmon Racing Camaro Xfinity Series car for multiple events (Contact for details and a quote to customize a sponsor program to meet your company’s objectives and budget) Primary sponsor logo positioning located on the Hood, upper rear quarter panels. Color Scheme Full Wraps Available on a Complete Car Buy Out (Ask for Details and Pricing) Rights to use the image and likeness of the Driver and the race car for point of sale Material for (1) year. (Available on > PLATFORM OPTIONS Upper Tier Sponsorship) Company logos located on the pit box and pit equipment (Sponsor to provide logos ) Company banners would be located on pit wall (Sponsor supplied) (8) Sponsor Pit Passes for Corporate/Client entertainment. Mike Harmon Racing is offering an exclusive one race package for ($35,000.00). You will have Primary ID placement on the hood and upper quarter panels. To be paid in a 50% upon agreement, with the remaining 50% payable at 25% due in 10 days and the last 25% installment payable 10 days prior to the race. > PARTNER LOCATIONS Contact Information

Karyn Marinella-Cochran Public Relations Director

[email protected]

Connect With Us Visit our Website