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Brandbrochure Scooby-Doo 217.Pdf Kids (3-5) Kids (6-8) Primary Inspire curiosity Keep them engaged Adults (18-34) Secondary Be relevant & aspirational Inspire curiosity, discovery and playfulness and deliver the unexpected! Mystery Monsters Meddling kids Munchies 57% CP Games EST/TVoD Home Video • All iterations of Scooby air all day everyday on Boomerang • Brand new FTA broadcaster CiTV launched end of July • Sky led the launch of their Kids App in May with Scooby • Have built long-term plans with both broadcasters • Boomerang running Oct half-term on air and off air promotion • Scrambled every Saturday morning on ITV • Brand new animation series Be Cool Scooby-Doo successfully launched – Boomerang launch achieved triple the timeslot average – CiTV launch last weekend • Parent and child co-viewing • Runs as standalone channel on freeview as well as ITV weekend • Has a monthly channel reach of 1.9M mornings (Disney 1.6M & Nick 1.5M) • July launch with What’s New • Audience peak at 122K for all kids Scooby-Doo • The franchise (including the movies) • Has reached 17% of children attracts a younger audience with 71% aged 4 - 9 of viewers aged 4 – 7 with an even male/female split • Averages 170K viewers each episode • Scooby-Doo has reached 2.6m 4-15 year-olds this year and overall 7.3m • Be Cool launch 10th Sep viewers have tuned in • Nearly a quarter of parents and children named Scooby-Doo their most-loved kids TV show • Kids re-watch their favourite show an extraordinary 53 times a year • Parents admitted to still watching their beloved childhood TV show 12 times in the past 12 months Top 10 shows of all time voted Top 6 reasons kids re-watch for by children and adults: their favourite shows: Pretending they are a Ben Ten character in the show They find the plot or Horrible Histories Loveable music, characters theme tunes funny and songs Dora the Explorer Tom and Enjoyable Jerry character Paw Patrol adventures Teenage Mutant Ninja Turtles SpongeBob SquarePants Because it makes Ben & Holly's Likeable them happy Little Kingdom Peppa Pig characters • No.1 non-theatrical kids franchise four out of the last five years • Over 8M units sold, £43M in value to date • Four releases in 2016 and then again in 2017 • 21% YoY increase in digital value • All releases slated to school holiday periods • New release creates brand peaks but back catalogue drives volume • Strong partnerships on content • LEGO Dimensions – No.1 selling team pack • Over 10M downloads across 4 apps • Clips, games and shorts on scoobydoo.com • Social engagement with 27M fans – • Animated movie slated 21st September 2018 • From the Warner Animation Group – The LEGO Movie grossed £34M at the UK box office • Directed by Tony Cervone (Space Jam) • Produced by Charles Roven (DC movies and previous Scooby movies) – Scooby-Doo (2002) £22.6M – Scooby-Doo 2 (2004) £20.7M 2016 2017 2018 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Drive Periods LEGO LEGO WWE S.C.O.O.B. Theatrical Scooby Scooby West End Halloween Summer Halloween Easter Stunt TV - Turner Comp Promo Stunt Promo TV - CiTV Airs every weekday; blocks at the weekend; Scrambled every Saturday morning LEGO Scooby Wild LEGO Scooby Scooby WWE Scooby DTV S.C.O.O.B. WHE - DTV Scooby West Scooby Batman WHE - Ep Be Cool Be Cool Be Cool Be Cool Summer Halloween & New product New product New product New product HB Collection WHE - Cat GWP xmas specials SKUs SKUs SKUs SKUs WBIE LEGO Dimensions Team Pack Digital Apps LEGO Scooby Haunted Isle (1M). Saving Shaggy (1M). Boom Make and Race (1M). My Friend Scooby-Doo (£2.35) Kids magazine, annuals, colouring & activity books Publishing DC Scooby Apocalypse WWE Live Financial Promotions Sky Kids App Show & WWE Services Launch Screening Promotion Partner West End Regional Stage Show Tour Themed Events Show ASDA Exclusive Range New Range New Range Toys Launch Launch Party Cake Heinz FMCG Launch Launch .
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