The local paper for the Upperper East Side

East Midtown Partnership 2016 ANNUAL REPORT to the Community

East Midtown Partnership 875 Third Ave., Mezzanine , NY 10022 212-813-0030 www.EastMidtown.org 2 East Midtown Partnership Annual Report 2016

Dear Friends: Outreach teams have brought more Message from the than 700 individuals into services, It’s hard to believe almost 15 years changing countless lives. President & Chair have passed since we opened our doors. And unlike conditions in 2002, these of the Board of days it’s very rare to see an illegal We’ve had a lot of accomplishments Directors vendor on East Midtown streets. over those years and we continue That’s because the members of our to develop new programming to security patrol are highly trained in highlight our community. Over the past the complex city vending laws and year, our special events alone have quickly address conditions before they drawn thousands of people to the develop into a serious problem. area… and once here, we encourage them to shop, dine, and experience In addition to notable programming all that East has designed to bolster our businesses to offer. and enhance the community’s quality But perhaps our biggest impacts on of life, the staff and Board of Directors East Midtown are unseen. of the East Midtown Partnership are deeply involved in public issues of Every morning, our Clean Patrol – importance to this community, helping contracted through The Doe Fund – to develop an East Midtown Rezoning Debra Fechter begins sweeping streets, emptying plan, working to reform vending and Chair of the trash and recycling receptacles, street fair policies, supporting the Board of Directors removing graffi ti, and getting East High School of Art & Design, building Midtown ready for business… and a bridges to the residential community… lot of that work is fi nished before the there are literally hundreds of ways we sidewalks start to fi ll with people. Since work tirelessly behind the scenes to 2002, more than 19 million pounds of support East Midtown. trash and recycling has been removed from our streets, most of it unseen by This 2016 Annual Report to the the people who live and work here. Community details some of our more In the middle of the night, our public initiatives over the past year. Homeless Outreach workers from But keep in mind our most meaningful BRC are on the streets, building positive effects on the community are relationships with that vulnerable unseen. In all forms, we will continue Rob Byrnes population and working to bring to meet each unique challenge with President them into programming and housing. innovative approaches in this dynamic Over the past 14 years, our Homeless slice of the City. 2016 East Midtown Partnership Annual Report 3

Join us for the East Midtown Partnership’s 15TH ANNUAL MEETING Thursday, December 8, 2016 8:00 AM

SUNY Global Center 116 East 55th Street

Call 212-813-0030 or visit our website for more information

We Are Connected

Each week the East Midtown Partnership sends out information on district sales and promotions, community events, street closures, and more. When special circumstances arise – be it the United Nations General Assembly, Week, or holiday programs – thousands of people turn to our bulletins, website, and social media posts for accurate, up to date information. Contact us at 212-813-0030 or info@ eastmidtown.org to fi nd out how you can be connected! 4 East Midtown Partnership Annual Report 2016 BUSINESS DEVELOPMENT AND MARKETING We are happy to announce a major redesign of our website Over the past year, our programming is in the works and will be rolled out before the end of the designed to highlight district businesses year. Our “new look” will make it much easier to promote area expanded dramatically, with two new businesses and events, especially to the growing number high profi le additions to our schedule: of people who access www.EastMidtown.org from mobile Trick-or-Treat with East Midtown devices. And we’re particularly excited that the new design will In October, 2015, we launched our fi rst “Trick- include a feature to highlight area dining and nightlife! or-Treat with East Midtown” event. Utilizing Tramway Plaza on Second Avenue and the Harman store at 527 Madison Avenue as kick-off sites, this late afternoon/early evening event saw more than 60 local businesses open their doors with treats for little ghosts and goblins from throughout the community. More than 1,000 people – most from the immediate neighborhood – attended, adding a festive feel to East Midtown streets. We also provided face-painters and a photo booth to enhance the experience and capture the memories of the day for hundreds of young families. This year we’ll be Trick-or-Treating on Monday, October 31. Plan to join us!

“Madison Street to Madison Avenue: A Lunar New Year Celebration” In February, 2016, we rang in made their way south, delighting the Year of the Monkey with retailers and pedestrians along this singular event, in which we the route until they reached our teamed with the Chinatown entertainment staging site at Partnership, Madison Avenue the Harman store at East 54th Business Improvement District, and Street. There, huge crowds were Confucius Institute for Business entertained by traditional Chinese at SUNY. This unprecedented musical acts, a face-changing collaboration brought the rich artist, a dragon, and more. Other culture of Chinatown to the East family-friendly activities – including Side and Upper East Side in a calligraphy, a photo booth, and public event for the fi rst time... and face-painting – delighted people drew more than 5,000 attendees of all ages. to East Midtown. Our Lunar New Year 2017 After traveling in two buses from celebration is scheduled for Chinatown’s Madison Street to Saturday, January 21, and it’ll be Madison Avenue at East 76th bigger than last year. Mark your Street, teams of lion dancers calendars today! 2016 East Midtown Partnership Annual Report 5

Of course, we also continued our signature programming, including: And More! In 2017, we’re working to craft new events to highlight local businesses and bring consumers to We hosted performances by: East Midtown. Our Marketing and Business Development Committee meets monthly to help design and plan new events, and is open to all who are interested in the general SOUNDS OF THE SEASON area. If you’d like to attend the meetings, please contact us Last December, we celebrated the holiday season with three at 212-813-0030 for details. days of joyful holiday music programming. “East Midtown: We have a full calendar of dynamic special event Sounds of the Season” brought very special performers to programming to promote commerce and better integrate the district, where they entertained lunchtime crowds in the our business and residential communities, but we haven’t third year of our annual East Midtown tradition. We hosted lost sight of the basics, including: performances by:

PS 59 Chorus from Beekman Harmonica Virtuoso Jia-Yi He Hill International School, Cathedral High School Lighthouse Vocal Ensemble Marching Band from the Filomen M. Special thanks to Vornado D’Agostino Greenberg Music Realty Trust and the School, management of 909 Turtle Bay Music School Staff Third Avenue for donating & Faculty Carolers performance space. SocialS Media: Every day, we update thousands of followers with important information Business Crawls The Passport Card: on East Midtown Launched in April, 2013, the business promotions, Our Passport card has proven popular, and we’re always East Midtown Passport card community events, and looking for new ways to spread the word about the offers special benefi ts to transit and traffi c through program. That’s why this year we hosted another “Passport customers at more than 120 Facebook and Twitter. Card Crawl,” escorting approximately 20 infl uential print area businesses. More than The Partnership also and electronic editors and writers to several venues for an 20,000 people now carry our shares district images on evening of special cocktails and fi ne dining. We followed Passport card in their purse Flickr and Instagram, and it up with a “New Business Crawl,” visiting newly-opened or wallet. From Just Salad brings the professional . Equally successful was our “Candy Crawl,” in to Le Cirque, from Harman community together on which we took a number of editors and writers (and some to Extraordinary, the East LinkedIn. With almost 6,000 of their children) to Dylan’s Candy Bar, Cool Mess, and other Midtown Passport provides social media contacts, family-friendly venues. Those crawls paid off in positive savings at a wide range of we’re one of the city’s publicity, so we’re going to host additional events in 2017. businesses with a wide range most connected Business of price points. Improvement Districts.

Holiday Décor Weekly e-Bulletins (and more): Each Our unique red, yellow, week fi nds more people subscribed to our blue and green lighted popular e-Bulletins. Over the past 12 months, spheres help create a festive we’ve sent out more than 70 bulletins, which atmosphere in East Midtown promote local businesses, highlight benefi cial during the dark winter community and governmental programming, months. Look for them again report major public events and street closures, this coming holiday season. and, of course, update readers on our activities. 6 East Midtown Partnership Annual Report 2016 BEAUTIFYING OUR COMMUNITY Open public space is at a premium in East Midtown Manhattan, but we’ve found ways to beautify the city streetscape:

Tree Bed Plantings: For the eighth year, we’ve installed three colorful seasonal plantings in over 100 district tree beds. The visual impact is stunning in sections of the district where our planting is especially concentrated, including East 57th Street and the perimeter of Tramway Plaza.

Planters: We’ve assumed responsibility for planting and maintaining 7 large planters the Department of Transportation has placed at the intersection of Third Avenue and East 60th Street. Those planters were installed as a pedestrian safety measure, but our greenery has made them an attractive addition to the streetscape.

Tramway Plaza: Tramway Plaza, a tiny pocket park located on Second Avenue between East 59th Street and East 60th Park Avenue Malls: The center malls on Park Avenue are Street, is the only accessible open public space in the district, one of the city’s treasures, featuring beautiful seasonal fl owers, and we’ve spent the past several years working to make it public sculpture exhibitions, and holiday tree lighting. The East clean, safe, and welcoming. Our Clean Patrol sweeps the plaza Midtown Partnership is a fi nancial sponsor of programming several times each day, and East Midtown security offi cers developed by The Fund for Park Avenue; and Fund for Park and staff members educate the public to discourage bird Avenue administrators sit on our Board of Directors and help feeding. We have taken a heightened role with Tramway Plaza guide our community beautifi cation efforts. horticulture to make this space a neighborhood highlight. 2016 East Midtown Partnership Annual Report 7 THE CLEAN PATROL KEEPING MIDTOWN CLEAN & GREEN

Keeping our streets and sidewalks clean has long been the East Midtown Partnership’s primary commitment. In fact, our sanitation program was the fi rst service we rolled out in Spring, 2002. Since then, our contractor – The Doe Fund, Inc. – has removed more than 18 million pounds of trash from our streets. But we don’t just sweep up litter. The East Midtown Clean Patrol also clears snow and ice during the winter, sweeps puddles away from overwhelmed catch FISCAL YEAR 2016 CUMULATIVE basins when it rains, paints street (July 1, 2015 – June 30, 2016) (2002 – 2016) furniture, removes graffi ti and Total Pounds of Trash Removed 1,093,026 18,460,260 illegal posters, power-washes Total Pounds/Recyclable Paper sidewalks, and polishes our 322,077 984,411 receptacles. Number of Trash Bags Collected 108,625 1,442,888 No. of Recyclable Bags Collected 31,840 100,460 We were the fi rst Business Incidents of Graffiti Removed 262 3,817 Improvement District in the City to launch a public recycling Our relationship with The Doe Fund is rewarding on many levels. The Doe Fund’s program, allowing pedestrians East Midtown Clean Patrol keeps the streets and sidewalks of our community well- to properly dispose of their maintained… with enthusiasm and a smile. Second – and every bit as important newspapers and paper items. to us –the program is well-known and well-honored for its success in breaking Our pilot program rolled out negative cycles and instilling in its trainees a strong work ethic. We estimate more in late 2012, and by October, than 800 Clean Patrol “alumni” have graduated from The Doe Fund’s workforce 2013, we had installed 120 training program and into full-time private sector employment since we began the custom-designed, green- sanitation program in 2002. capped recycling units on district sidewalks, ensuring that no one Street and sidewalk sanitation will is more than a block away from always be a top priority for the East the opportunity to recycle. The Midtown Partnership, and we’ll success of this program can continue to keep our busy, heavily- be measured by the volume of traffi cked streetscape clean and paper we’re now recycling: more attractive. If you see an unsanitary than 322 pounds over the past 12 condition whether a one-time months! incident or a chronic problem - contact us immediately at 212-813-0030 and we’ll address it. 8 East Midtown Partnership Annual Report 2016 HOMELESS OUTREACH WORKING TO HELP THE MOST VULNERABLE NEW YORKERS Since November, 2002, the East Midtown Partnership has contracted with the Bowery Residents’ Committee for the provision of Homeless Outreach Services in our community. The terms of that contract are unique in specifying that BRC can – and should – work with homeless individuals not just within the district boundaries, but in adjacent areas. Our goal is to provide a path to rehabilitation and recovery for the vulnerable men and women on our streets. Over the past 14 years, BRC Homeless Outreach workers have had almost 55,000 one-on-one interactions, and placed more than 700 people in recovery programs… PUBLIC SAFETY people who might otherwise still be living on city streets. ASSISTING THE COMMUNITY AND KEEPING MIDTOWN SAFE FISCAL YEAR 2016 CUMULATIVE (7/1/2015 – 6/30/2016) (2002 – 2016) Our public safety patrol is small, but dedicated and Number of knowledgeable. The seven men and women in our patrol 1,049 54,902 Interactions force – fi ve of whom have been with us for more than a decade Number of – are on the streets six days per week, offering directions to Placements in 11 726 pedestrians, watching for safety hazards, monitoring street Programs vendor conditions, and responding to merchant concerns. On an average day, the East Midtown Partnership security team assists more than 65 individuals. FISCAL YEAR 2016 CUMULATIVE (7/1/2015 – 6/30/2016) (2002 – 2016) Directions Given 18,762 308,074 Incidents Reported 82 1,346 Street Conditions 43 935 Reported Convincing someone to come in from the streets can be Peddler Conditions 4 647 a complex process entailing weeks or months – or even years – of interaction to build trust and understanding. In addition, our security team makes frequent visits to But the East Midtown Partnership remains committed to businesses, updating them on East Midtown Partnership working with the BRC to reach the homeless individuals programming, information from the NYPD, and other matters. living in and passing through this community in an As our eyes and ears on the street, they’re invaluable to our effort to meet their needs and integrate them back into organization. productive livelihoods. Through their professionalism and knowledge of the district, The BRC is in East Midtown 40 hours each week, at East Midtown security offi cers have earned the respect of the all times of the day and night. If you are aware of a three local NYPD precincts – the 17th, 19th, and Midtown North – homelessness situation, please contact the BRC 24 Help as well as the people who live and work in the area. If you need Line at 212-533-5151. our assistance, please call us at 212-813-0030. 2016 East Midtown Partnership Annual Report 9 THE YEAR AHEAD: CHALLENGES AND OPPORTUNITIES When the East Midtown Partnership began operations in 2002, expectations for our new organization were limited: keep things clean and safe. However, after just a few years the Board of Directors and business and residential communities saw greater possibilities, envisioning that the Partnership could play a much greater role to expand district beautifi cation efforts and spur economic development through creative programming and special events. As a result, in 2007 the Board developed a ten-year fi nancial plan, establishing a $2.2 million annual assessment on the district’s 28 million square feet of commercial space (which, at approximately 8 cents per square foot per year, means East Midtown has one of the lowest Business Improvement District rates in the city.) That plan would allow for the organization to accrue some savings in the fi rst few years, while spending down its reserves toward the end of the ten-year cycle.

To date, we have kept spending below even those modest goals, while delivering on all our programmatic and service objectives. However, given projected expense increases in the near future – including the Minimum Wage increase, which will have a major impact on our Operations budget – it is time to revisit our long-term needs. In the upcoming months, we will unveil a new ten- year fi nancial plan, which will allow us to meet the needs of our community well into the future. Although we will continue to operate frugally and spend carefully, the new plan will provide adequate funding to deliver the essential services and high caliber of programming refl ective of East Midtown Manhattan. Our constituents will most defi nitely be part of the process as we formulate that plan. With more than 800 storefronts, thousands of upper-fl oor commercial tenants, and a growing number of residents, we want to ensure we’re able to meet the demands of our growing, thriving community well into the future. 10 East Midtown Partnership Annual Report 2016 FINANCES OPERATING BUDGET OPERATING BUDGET FOR FISCAL YEAR FOR FISCAL YEAR 2016 2017 (JULY 1, 2015 – JUNE 30, 2016) (JULY 1,2016 - JUNE 30,2017) ADMINISTRATION Personnel $455,000 $470,000 Rent, supplies, etc. $150,000 $150,000 Insurance $30,000 $30,000 Professional Fees $20,000 $655,000 $20,000 $670,000 OPERATIONS Sanitation $685,000 $775,000 Security $380,000 $400,000 Homeless Outreach 115,000 $1,180,000 $110,000 $1,285,000 PROGRAMMING Business Promotion & Marketing $185,000 $205,000 Beautifi cation $165,000 $195,000 Streetscape Improvements $65,000 $415,000 $60,000 $460,000 BUDGETED EXPENSES $2,250,000 $2,415,000 Revenue $2,200,000 $2,200,000 Revenue Over $(50,000) $(215,000) (Under) Expenses

Budget information and Audited Financial Statements are available on our website, and can also be obtained by contacting the East Midtown Partnership offi ce, 875 Third Avenue, Mezzanine, New York, NY 10022. Phone: 212- 813-0030 or e-mail [email protected]. 2016 East Midtown Partnership Annual Report 11 Thanks to all the businesses, property owners, community organizations, cultural institutions, and others who have participated in our programming over the past 15 months, including: 480 Park Avenue CBRE Folli Follie La Cava Wine Bar NYC Department of Small Rouge NY Makeup Salon Corporation C’est Bon Café French Institute Alliance La Villetta Business Services Rudin Management 59E59 Theaters Child Mind Institute Francaise Lapicida New York Police S. J. Shrubsole Department, 17th Precinct A. Jain Marunouchi Chinatown Partnership Fresh & Co. Le Cirque Saks Off Fifth Gallery New York Public Library, ChouBox The Friars Club Le Cirque Café 58th Street Branch Salon Amici A La Mode Shoppe Cohen Brothers Realty Friends of Art & Design Le Pain Quotidien – New York Public Library, Salon Ishi Alfredo 100 Corporation The Fund for Park Avenue Grand Central West Terence Cardinal Cooke Samuel and Sons Allure Day Spa & Hair Cathedral Branch Cohen’s Fashion Optical Galerie Pierre Domonteil Le Perigord San Carlos Hotel Design The New York Resident Community Board 5 Garden Grille Bar & Learning Express Toys Satori Laser Amali Manhattan Restaurant Newmark Grubb Knight Lerebours Sherwin-Williams Amata Community Board 6 George N Antiques Frank Lexington Hardware Silverleaf American Apparel Manhattan Glaze Teriyaki Grill NextStop NY Real Estate Lighthouse Vocal Sirio American Cut Midtown Community Board 8 Gloria Cabrera Salon Ensemble Oak & Barrel Manhattan Skintology Skin & Laser Anka Grill Golfsmith Links of London Off the Wall Frozen Yogurt Confucius Institute for Center Apple Bank for Savings Dr. Cynthia Gomez, DDS Lips Olshan Frome Wolosky Business LLP Smiles Park Avenue AT&T Mobileistic Grand Central Living Proof Nutrition Dental Cool Mess Orogold Cosmetics Dr. Anna Avaliani Partnership Strength Pilates Sprinkles Ice Cream Cosmetic & Laser Surgery Corporate Suites Our Town H. Lowy Cleaners & Lladro State Bank of India Baked by Melissa Country Bank Tailors OurHarvest Loews Regency Hotel Sterling Optical Bank of America Currency Exchange Harman P. S. 59 International MacArthur Management Suarte The Bar Room Health King Palace Restaurant Daum-Haviland Madison Avenue Sunfl ower Salon Barchi Bespoke Tailor & High School of Art & Business Improvement Paname French Shirt Maker Digby Management Co. Design District Restaurant SUNY Global Center LLC Bareburger Hill Cleaners Madonna & Co. The Paramount Group Sutton Area Community Dos Toros Taqueria Beekman Financial Hilton Garden Inn Madison Dental Group Park Avenue Dental Sutton Place Chiropractic Duxiana Planning LLC HJMT Public Relations Inc. Manhattan Borough Medicine PC T-Mobile Dylan’s Candy Bar The Benjamin Hotel illesteva President’s Offi ce The Partnership for Parks Talbots East Sixties Benson Law Firm LLC Illume Lampshades & Manhattan Boutique Real Dr. Deena Pegler, DMD Tufenkian Artisan Carpets Neighborhood Estate Best Western Hospitality Association Lamp Repair Peoples Foreign Turtle Bay Association House In/Where New York Manhattan Espresso Exchange Corp. Turtle Bay Music School Edible Arrangements Café Bianca Jewelers Inform Fitness Studios Peter Louis Salon The Unforgettables Eileen Fisher Mark De Alwis Salon Big Apple Art Gallery & Insomnia Cookies Philip Colleck Ltd. Chorus Custom Framing Elaine Lane Antiques Matrix Sound & Vision Instituto Cervantes Physical Advantage Uni K Wax Midtown Bikram Yoga Grand Elaine’s Fine Art Maurice Badler Fine IWC Schauffhausen Piada Italian Food & Wine Upper Story by Charlie Central Elijah Peters Optique Jewelry Bar Palmer Jack Resnick & Sons Dr. Joseph Y. Bistricer Elite Orthodontics/Dr. Metamorphosis Day Spa Pig ‘N’ Whistle Vanderbilt YMCA Erika Faust Jacques Torres Bloom’s Tavern Midtown Restaurant Piquadro Verve Medical Cosmetics Equinox – 54th Street Chocolates Bloomberg Miriam Silverberg Popular Community Bank Vornado Realty Trust Ethan Allen Jay Suites Grand Central Associates BoConcept Porsche Design The Walking Company Extraordinary Jeanmarie Gallery Mon Petit Café Law Offi ce of Harold A. Potbelly Waterman Properties LLC Bollaci, PC Eyes on the World The Jeffrey Craft Beer & Mount Vernon Hotel Bites Regus The Wellness Center of Boston Properties Fifty NYC Hotel Museum & Garden Joseph Battisti Salon Richard Afkari Rugs on New York Bottle & Bine Fig & Olive Muscle Maker Grill Just Bulbs Stone Whole Foods Carlyle Convertibles Filles et Garcons The National Bar & Dining Just Salad Rooms Rigby & Peller Wired Custom Lighting Carvi Hotel The Fitz Kiran Indian Cuisine East NYC Comptroller’s Offi ce Roger Dubois YMassage at Living Proof Cassina Fitzpatrick Manhattan Rosen & Deutch DDS PC Yuva Frontier Grill Hotel Kurant Wine Bar NYC Council Cathedral High School The Ross Art Group Zales 12 East Midtown Partnership Annual Report 2016

Viena Margulies, MacArthur Management BOARD OF DIRECTORS, 2016 Barbara McLaughlin, The Fund for Park Avenue Jo-Ann Polise, Alternate Debra Fechter, Chair Chris O’Sullivan, Alternate Digby Management Co., Inc. Dorothy Cristani, Resident Jonathan Resnick, Jack Resnick & Sons Fran Delgorio, Alternate Steven Cherniak, Vice Chair Marc Donohue, State Bank of India Carla Rooney, The Paramount Group Cohen Brothers Realty Corp. Terrence Donohue, Boston Properties Lynn Kazimir, Alternate Brian Steinwurtzel, Treasurer Joseph DeGregorio, Alternate Newmark Grubb Knight Frank M. Barry Schneider, Noel Donovan, Bloom’s Tavern Martin McGrath, Alternate East 60s Neighborhood Assn. Martin Dresner, Vornado Realty Trust David Gillespie, Alternate Robert Steinman, Secretary Rudin Management Company, Inc. Hon. Richard Eggers, Community Board 6 Hon. Scott Stringer, NYC Comptroller Represented by Kathy Thompson Represented by Daniel Campanelli Hon. Vikki Barbero, Chair, Community Board 5 Marilyn Francisco, Bloomberg Neil Underberg, 480 Park Avenue Corporation Brian Beirne, 59E59 Theaters Andrew M. Freedman, Olshan Frome Wolosky LLP E. Bingo Wyer, Resident Hon. Gregg Bishop, Commissioner Hon. Daniel Garodnick, NYC Council NYC Dept. of Small Business Services Represented by Howie Levine Represented by Christopher Bruno Lauren Coakley-Vincent, Alternate Michael E. Keaveney, Waterman Properties LLC ADMINISTRATIVE Hon. Gale Brewer, Manhattan Borough President Mark Baydala, Alternate STAFF Represented by Drew Lombardi Karla Kudatzky, CBRE David Brooks, Just Bulbs Jennifer LoTurco, State University of New York Rob Byrnes, President Kathleen Bardolf, Alternate Hon. James G. Clynes, Chair, Community Board 8 Sarah L. Hornung, James Mallios, Amali Represented by Will Sanchez & Matthew Bondy Director of Marketing & Business Development Carlo Mantica, Le Cirque Shane Cookman, Fitzpatrick Hotel Group Bob Iovino, Director of Operations

ACKNOWLEDGEMENTS The East Midtown Partnership thanks the following vendors for their services over the past year:

BlenderBox, Website Redesign Bowery Residents’ Committee, Homeless Outreach Services City 1 Maintenance, Street Furniture Maintenance Dennis Corsi, Videography The Doe Fund, Sanitation Services DuMor Inc, Trash & Recycling Receptacles Edward Post, Park Avenue Mall Sanitation Electrical Illuminations by Arnold, Holiday Decor Landsite Group, Horticulture & Maintenance Method Group, Information Technology Ron Jautz, Jautz Photography, Photography Skody Scot & Company, Accounting & Auditing Sundberg & Associates, Graphic Design Sunshine Sachs, Public Relations Susanne Gil, Bookkeeping U. S. Security Associates, Security Patrol Services