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FRIDAY, APRIL 17, 2015 Will 2015 bring another ‘summer of CHR? Heading into the warm weather months, CHR has set itself up for what could be another epic summer. The format is showing strong, year-over- year ratings momentum. According to March PPM data, CHR delivered its best 6+ share (8.7) and 18-34 share (12.8) since the summer of 2012. That was the “summer of CHR,” when Taylor Swift, Rihanna, Usher and Bruno Mars were everywhere and the format sat at the top of 11 of Arbitron’s 44 largest PPM markets, shattering ratings records. But even with summer still months away, CHR has already set a new record. In the 25-54 Dollar Demo, it notched an all-time PPM market high of 9.5 in March, a full share point ahead of its showing in the Holiday book. “In comparing the March trends over the past four years, pop CHR may be jockeying into position to make another big splash in the summertime ratings after classic hits and country won that race in each of the past two years,” Nielsen says in a new report.

February was no fluke for classic rock. After shattering its PPM ratings in a pair of key demos in February, the format has gone back, jack, and done it again. In fact, New Nielsen data show classic rock not only topped its record-breaking February records, it busted through them. The format has set a new all-time share in the three primary demos. Among listeners 6+, classic rock posted a 5.2 share, making it radio’s sixth most listened to format. For comparison, in March 2012 classic rock was the 11th-ranked format. Among 18-34 year-olds, it has experienced a 53% share increase from a 3.0 to a 4.6. And among listeners 25-54, it ranked 10th in March of 2012 with a 4.5 and now ranks fifth this year with a 5.7. The ratings arrive as classic rocker artists continue to make news of their own. After more than a half century together, the Rolling Stones are hitting the road again this summer with a 15-city stadium tour of North America. Demand for tickets to the Grateful Dead’s July Fourth weekend concerts in Chicago was so massive — 210,000 tickets sold in one hour — that the farewell concerts will now be broadcast into theaters around the country.

Country’s 18-34 slide ends. Country radio has dodged the 18-34 year-old bullet. After nine months of declining ratings among Millennials, country put an end to the ratings slide in March. It crept up 8.4-8.5 in the 18-34 demo, according to Nielsen. “Not counting the January rebound from the Holiday book–when country listenership traditionally drops as a result of Christmas programming–this is the first month of 18-34 audience growth that the format has seen since June of last year,” Nielsen says in a new report. The format was flat among listeners 6+ (7.6) and persons 25-54 (7.4). Meanwhile, urban radio not only kept its rating roll going in March, it raised the ratings bar. Urban established a new 18-34 record in PPM measurement in March (6.4). “The format has been above the 6.0 mark only five times in PPM, and those have come in five of the last six monthly surveys,” Nielsen says in a new report.

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Luring millennial workers to radio. Radio has made progress in attracting Millennials and women to its workforce, slowly breaking up what’s been called a tough-to-penetrate old boys’ club. But there’s still much work to be done to diversify the ranks and attract young blood, according to a NAB Show panel of industry leaders. Playing up radio’s show biz environment, where touring musicians visit and air personalities hold sway, is a smart strategy, Cox Media Group EVP of radio Kim Guthrie told a packed room at the NAB Show in Las Vegas. “If we can keep the fun in the business, that’s what young people enjoy,” she said. To foster a more inclusive environment, the company’s Miami cluster hosts a potluck dinner where employees bring a home cooked dish that was part of their culture growing up. One third of the CMG’s workforce across radio, TV and print is made up of Millennials, Guthrie said. Alpha Media and CBS Radio use sales associate programs to draw in and train new sellers. Alpha pays participants $25,000 a year to help craft sales presentations, conduct research and accompany seasoned sellers on client calls. “You have to make recruitment part of your daily process,” Alpha Media CEO Bob Proffitt said. Sales superstars often taste their first success on the sports field, making college athletes prime job prospects. “Athletes are competitive, they work had, have strong values and are used to juggling school and sports,” CBS Radio EVP of operations and New York market manager Scott Herman said. CBS recruits from colleges and a New York State Broadcasters Association feeder program and hosts job fairs.

Radio leaders tackle industry diversity. With MIW Group data showing just 9% of radio is programmed by women, the industry has a steep uphill climb to anything approaching gender balance in the programming department. The road to parity is a two-way street, according to a pair of industry leaders who happen to be women. Cox Media Group EVP of radio Kim Guthrie expressed frustration over finding women who are interested in programming careers. “I don’t know why we can’t get more people in that role,” she told NAB Show attendees in Las Vegas. Rather than wait for the job opportunity to come to them, she urged aspiring female programmers to raise their hand. “You have to say, ‘I want to do more here,’” Guthrie said. Things are better in the sales department, where nearly a third of radio employees are women, according to MIW Group data. “Inch by inch, we’re getting there,” Radio Advertising Bureau president Erica Farber said. “It’s not gender-specific anymore, it’s who does the best job.” Recruiting fresh faces will pay off for the medium in the future, Guthrie said. “As an industry, we are taking way more risks than five years ago because we don’t know what the future holds,” she said. “We’ve got to have that environment where people can try new ideas. They often come from younger people who are closer to the action.” While much of radio’s more senior workforce started in college radio, that’s less prevalent today. But no less valuable. “There are fewer of them today so if you have it on your resume, it stands out,” Guthrie said.

Smith: NAB Show reinforces radio will survive. Tens of thousands of broadcasters are returning around the globe from the NAB Show in Las Vegas. That includes more radio industry people than who attend the Radio Show each fall. One of the themes recurring in the week-long event, from show panels to the 1,015,000 net square feet of exhibit space, was what was once a temple of traditional media is now a showcase of the blurring lines with digital. Following his meetings with members to regulators, National Association of Broadcasters president Gordon Smith says he’s taking home from Las Vegas a fresh confidence that broadcasting will adapt and survive, citing two qualities ingrained in the business. “Localism that American people count on and our architecture: one-to-many — free, local and live. No one else can do that and no one else proposes to fill the localism vacuum that could be created. Broadcasters are committed to that and they will therefore survive because of those qualities.” FCC chair Tom Wheeler chose the NAB Show to announce he’s ready to take steps to help revitalize AM, a move that perplexed radio managers for a more limited scope than expected. The will require close

[email protected] | 800.275.2840 PG 2 NEWS insideradio.com FRIDAY, APRIL 17, 2015 monitoring in the coming months to ensure broadcasters “thrive, not just survive” according to Smith. “That will require a lot of thought and effort on our part going forward to make sure that the standards on which broadcasting operates allow them more flexibility and opportunity to be in the future what they have been to the American people in the past — free, local, and live.” Preliminary figures released by the NAB indicate total registration reached 103,042 this year, a 5% increase compared to 2014. The Las Vegas Convention and Visitors Authority says the swarm of broadcasters pumped $131.4 million into the local economy.

Tax groups lend their support to radio royalty advocates. Americans are thinking a lot about taxes this week, and so too are supporters of a performance royalty on radio. They’ve enlisted several tax reform and free market groups to back the proposed Fair Play, Fair Pay Act. The groups run the political spectrum from the Center for Individual Freedom to those on the right to the AFL-CIO on the left. The conservative Free State Foundation is also calling for a “prompt hearing” on the bill. MusicFirst executive director Ted Kalo says the music industry is seeing an “outpouring of support” for the legislation, which would abolish FM/AM radio’s decades-old exemption. “We look forward to continuing to grow this coalition — and to seeing this legislation move,” Kalo says. The National Association of Broadcasters and its allies in Congress are hoping to make that wish go unfulfilled. With Congress back in session, several additional lawmakers are coming out opposing a radio royalty. The latest to join that chorus are Reps. Jeff Duncan (R-SC), Steven Palazzo (R-MS-) and Lynn Westmoreland (R-GA) while in the Senate David Vitter (R-LA) and Richard Burr (R-NC) are also lending their support to broadcasters. That brings the total number of lawmakers opposing a change in the law to 167, including 154 in the House and 13 in the Senate. At the NAB Show this week in Las Vegas, Scripps VP of radio Steve Wexler spoke for many broadcasters when he said the music industry is glossing over airplay’s impact on sales. “We are talking to 92% of Americans and we expose them to artists, and with gratitude, but somehow the other side of the equation doesn’t make sense.”

Double retirement fittingly comes in a pair. It turns out to be a big week for second act retirements. The week began with an announcement by CBS Radio CEO Dan Mason that he’ll retire from the company at month’s end, his second exit from CBS. The week ends with Cumulus Media market manager Jon Pinch announcing he’s also retiring again. Pinch most recently spent the past five months as Atlanta market manager for Cumulus. It was a job he took in September less than a month after he announced plans to retire from his role as co-chief operating officer. “Once again, I’m retiring — and this time it’s for real,” Pinch joked with Atlanta staffers in an email. Cumulus EVP of content and programming John Dickey says Pinch’s plan was retirement all along. “He stayed after his initial announcement to see through a management transition he initiated,” Dickey tells Inside Radio. Pinch, whose career spans four decades, has been with Cumulus for more than 14 years. The company has quickly announced that it has hired Sean Shannon to take over management duties in Atlanta. He most recently was running Entercom’s Sacramento Jon Pinch cluster. “Sean has a track record of innovation and top notch results,” SVP Jeff Brown says in the announcement. Back at CBS, Mason served as head of that company’s radio group since 2007. He earlier ran the division from 1995 to 2002. Andre Fernandez will succeed him starting May 1. AudioHQ to Rep TuneIn. Digital audio rep firm AudioHQ has struck an exclusive ad sales partnership with TuneIn to represent a portion of its in-stream audio ad inventory. AudioHQ will act as the exclusive TuneIn rep for premium spoken word content channels and live play-by-play sports broadcasts. AudioHQ CEO Matt Cutair, who formed the rep firm after holding sales management positions at and Pandora, said the company’s goal was always to “connect advertisers with the highest quality and most engaging content available in the online audio space.” TuneIn, which has aggregated 100,000 live radio stations and 4 million on-demand programs, has a wealth of sports, news and information programming which Cutair says has “created a tremendous integration and sponsorship opportunity that is really resonating with our advertising partners.” TuneIn VP of sales and partnerships Billy Hartman said the partnership allows it to “bundle in-stream audio to earn a premium on our growing and increasingly more valuable inventory.”

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Match marketing to mood: The Spotify plan. In their quest to reach the right consumer on the right device at the right time, advertisers now have a new tool: the ability to target listeners based on their mood. After testing it with eight brands, Spotify will roll out a mood-based playlist targeting program May 1. As the on-demand digital music service gains traction — it boasts 60 million users — listeners are increasingly creating their own playlists. Some 1.5 billion playlists have been created — both user-generated and Spotify-curated — often times to accompany a mood or activity, such as working out, partying, or taking a road trip. The plan is to match brands with audience moods, activities and moments — think Nike or New Balance in workout playlists or Coca Cola in mood-elevating playlists. Spotify isn’t alone in mood-based targeting. Horizon Media, working with iHeartMedia, is moving the buying process beyond traditional demographic-based planning and buying, to factor the emotional experience brands want to create — or connect with — into the decision. Helping power the new Spotify program is music data harvested from the Echo Nest, which the company acquired one year ago. The music intelligence company collects info about how people use Spotify and makes inferences about their moods and activities to build behavioral audience segments. Listening to mood- and activity-based playlists now out-perform listening based on genres on Spotify. “We’re making a big bet that music acts as a proxy for particular moods, moments and activities throughout the day,” VP-North America advertising and partnerships Brian Benedik says. “There is a huge opportunity to align brands that have an interest in that mood or activity.” Wisconsin’s Heartland Communications downsizes. Veteran radio owners Jim and Diane Coursolle will cut the number of Upper Midwest markets their Heartland Communications calls home in half with a deal to spin-off two AM-FM combos in Wisconsin and . Stephen Marks will pay $488,000 for country WCQM (98.3) and “Freedom Talk 980” WPFP in Iron River, MI and country “99.1 The Bull” WIKB-FM and “Freedom Talk 1230” WFER in Eagle River, WI. Heartland bought the stations five years ago and Jim Coursolle says he’ll now focus the company’s attention on remaining stations in Park Falls, WI and Iron River, MI. The deal expands Marks’ media holdings, which already includes radio and TV stations in Michigan Upper Peninsula, none of which overlap with what he’s buying. Marks also owns radio stations in North Dakota and Montana. “Stephen will be a great steward of these fine radio stations,” Coursolle says. The deal is expected to close in early-summer. Mike Huckabee ends radio feature. Mike Huckabee’s four-month foray into self-syndication has come to an end. The former Arkansas Governor has announced he will cease production of the daily radio commentaries on May 1. In a note to his 300 affiliates, Huckabee says he tackled a lot of tough issues since the commentaries began in 2009 and he’s now weighing whether to “do more than talk about these concerns and do something about them.” Huckabee ended his weekly Fox News Channel earlier this year and his latest move only fuels further speculation he’s getting ready to jump in the 2016 presidential race. Even though his radio feature will end, Huckabee won’t stop talking. He’ll produce a podcast as part of a new subscription website set to launch in the coming weeks. That project wouldn’t be sidelined by a White House run since the web doesn’t have equal time restrictions like broadcast outlets. Huckabee partnered with WYM Media Management to handle distribution and advertising sales since leaving Cumulus Media in the fall, and the syndicator says it will keep the three times a day commentaries alive. Salem Radio Networks talker Mike Gallagher will replace Huckabee, starting May 4. Cops say drunk woman rammed her car into station. A week after a Minneapolis air personality took herself off the air due to a stalker’s upcoming trial, news has come to light in Williamsport, PA where police say a woman set fire to her car and intentionally rammed it into the iHeartMedia studios. The Patriot News says Crystal Michele Glantz, 30, had been repeatedly calling an air personality at one of the stations in the cluster. That person recently left their job at the station and that may have been what set Glantz off. Cops say she rammed her rental car into the building and then, according to neighbors who witnessed the bizarre incident, she allegedly tried to build a fire using charcoal, fire starter, and an empty gas can in the car’s back seat. Damage to the car and iHeartMedia totals about $19,000. Court documents say her blood alcohol level was twice the legal limit when she was arrested during the March 5 incident. Glantz was arraigned Thursday on arson, criminal mischief and drunk-driving charges and at last check she’s being held on $25,000 bail. An affidavit did not disclose the air personality that was the target of Glantz’s attention. It’s not the first time iHeartMedia has had trouble with Glantz. The Patriot News says she filed a civil suit against the company in 2013, however it proved unsuccessful.

[email protected] | 800.275.2840 PG 4 CLASSIFIEDS insideradio.com FRIDAY, APRIL 17, 2015 qualMEDIA ADVERTISING & SPONSORSHIP SALES STATIONS FOR SALE This is not a normal job-posting… because this is not a job! We TUSCALOOSA, AL have “one” incredible opportunity available, that will change your life. The only question is “Are you that person?” Ramsey Solutions WTBC-AM, FM translator has an opening for the right person who possesses as a minimum: and WNPT-FM for sale in Tuscaloosa, one of Alabama’s fastest growing cities and • Proven track-record of closing million dollar deals home to The University • Ability to deliver results for your client b/c you seek the right solution • Personal integrity that allows your to rise above your competition of Alabama…Roll Tide! • Aptitude to hear the word “No” as an opportunity • Fortitude to manage the resources of Radio, Video, Digital, Print, and Heritage WTBC-AM 1230 is Event Sponsorships to create unlimited earning potential 1-KW 24 hours, Translator FM • Strong working knowledge of what we do and “Why” it works so well at 100.1 W261BT, and WNPT-FM, 50,000 watts at This full-time position located in the Brentwood, TN provides the 102.9 FM offers solid footprint ability to represent all Dave Ramsey products. The opportunity to all over Tuscaloosa and prove what you can do begins now! West Central Alabama, over 12 counties. If you have what it takes to fill this “one” position then it’s your assignment to get our attention. Motivated seller. When we find this person we will commit to Email: providing an incredible work environment, un- [email protected] paralleled resources with a brand that delivers or, call (205) 515-4451. results, and the ability to control your own earning potential with no corporate imposed ceiling. E.O.E. GENERAL MANAGER Apply online at daveramsey.com/careers. Keokuk/Burlington IA and Quincy, IL. qual DIGITAL CONTENT COORDINATOR iHeartMedia is searching for a Digital Content Coordinator to Need a General Manager support their five Washington DC and four Baltimore, MD radio with solid business knowledge stations. The Digital Content Coordinator will be responsible for to grow our station cluster. maintaining and moving our sites forward with current industry trends We have 3 FMs, 100kw, 50kw, and creating unique content under the direction and parameters of 6kw and heritage full service AM. the Senior Digital Content Coordinator. This position is located in their Rockville, MD offices with potential travel to Baltimore 4 times This position requires a a month. community leader that understands the importance of The ideal candidate will be able to create new original online content radio. Great opportunity to build and add existing content to our nine station sites and social media your own team. Must be a accounts as needed. He/She will understand and manage reporting leader and trainer with needs for the team, and make design choices based on analytical involvement in the community; data, and troubleshoot site issues and escalate when needed. and lead by example. Good area, great communities to live. Experience in entertainment internet is preferred, along with Experienced Sales Managers are experience with image/video/audio file protocol encouraged to apply. and proper file compression(s) with relevance to all graphic formats and multimedia formats. Send resume and cover letter to: [email protected] Follow THIS LINK to upload your Please place GM position in resume and apply for this job. the subject line. Equal Opportunity Employer. EOE.

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