The Role of Marketing Communication in Recognition of the Global Brand: a Case Study of Nike
The Role of Marketing Communication In Recognition of The Global Brand: A Case Study of Nike Thesis By Aleksander Madej Submitted in Partial fulfillment Of the Requirements for the degree of Bachelor of Science In Business Administration State University of New York Empire State College 2019 Reader: Tanweer Ali Statutory Declaration / Čestné prohlášení I, Aleksander Madej, declare that the paper entitled: The Role of Marketing Communication In Recognition of The Global Brand: A Case Study of Nike was written by myself independently, using the sources and information listed in the list of references. I am aware that my work will be published in accordance with § 47b of Act No. 111/1998 Coll., On Higher Education Institutions, as amended, and in accordance with the valid publication guidelines for university graduate theses. Prohlašuji, že jsem tuto práci vypracoval/a samostatně s použitím uvedené literatury a zdrojů informací. Jsem vědom/a, že moje práce bude zveřejněna v souladu s § 47b zákona č. 111/1998 Sb., o vysokých školách ve znění pozdějších předpisů, a v souladu s platnou Směrnicí o zveřejňování vysokoškolských závěrečných prací. In Prague, 26.04.2019 Aleksander Madej 1 Acknowledgments First and foremost, I would like to thank my family for their support and the possibility to study at the Empire State College and the University of New York in Prague. Without them, I would not be able to achieve what I have today. Furthermore, I would like to express my immense gratitude to my mentor Professor Tanweer Ali, who helped and guided me along the way. I am incredibly lucky to have him.
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