Board of Directors Meeting
May 27, 2021 A. Call to Order and Introductions B. Approval of the Agenda Agenda Agenda C. Approval of Standing Items a. Minutes: February 25 Board of Directors Meeting D. Guest Presentation
Upper and Lower Russian River Watershed Water Supply Conditions Updates
Elizabeth Salomone, General Manager, Russian River Flood Control & Water Conservation Improvement District,
Brad Sherwood, Division Manager, Community & Government Affairs, Sonoma Water E. Board of Directors Business a. 2020/2021 Work Plan wrap up i. Milestones/deliverables updates 1. Student Video Contest – May 26 awards 30 school principals, science chairs, and o media teachers were contacted o 4 high schools participated • Credo High School in Rohnert Park • Healdsburg High School in Healdsburg • Orchard View School in Sebastopol • Piner High School in Santa Rosa o 9 video entries o 11 participants Winning videos play on KRCB channel 22— o videos will NOT run in the theater this year (unless the COVID-19 situation changes)
Videos coming soon to RRWA’s YouTube and Facebook! a. 2020/2021 Work Plan wrap up i. Milestones/deliverables updates 2. Watershed-wide drought messaging campaign • RRWA identified approximately $15,000 from uncommitted funds from Task B.06 of the 2020/21 Fiscal Year Work Plan to support this work. • Website/Radio ad/ Social media campaign • Regional collaboration Drought Campaign Webpage Links to local, regional, and state drought information Alerts to upcoming drought related events around the watershed! Water conservation ideas Archive of infographics from partners that can be downloaded and shared RRWA Water Conservation Articles and Resources Local Water Supply Articles and Resources Drought Campaign Website - Metrics
April 22 launch to May 25 Second highest RRWA trafficked page after the homepage 209 new users to RRWA.org Average time on drought page is 4:24 417 pageviews (each individual time a page on our website is loaded by a User) Drought Campaign Radio
• 30-second radio ad to be played on Spanish and English radio stations covering Sonoma and Mendocino counties until June 30. − KSRO, 103.5FM (Northern Sonoma County), 94.5FM (Southern Sonoma County), and 1350AM. “Droughts are hard on all of us. This drought may be the hardest − K-Wine 94.5FM and Max 93.5FM one yet. Severe droughts like this one put the Russian River watershed’s environment and all of our water-dependent (Mendocino Counties and communities at risk.
Northern Sonoma) You can help maintain a healthy and resilient watershed by being vigilant. Conserve water, take shorter showers and avoid washing − Lazer Broadcasting (KSRT 107.1 your car. Minimize watering your landscape. Find and fix leaks, indoors and outdoors. Visit www.rrwatershed.org for additional FM and KJOR 104.1 FM) drought updates, actions, and information.” − KXTS (Exitos 98.7 FM) and KSXY (HD2 Latino 95.9FM) Drought Campaign Social Media • ‘Water Wise Wednesday’—a weekly prompt regarding how to implement water savings into day-to-day activities. • ‘Fact Friday’ posts include information on local drought impacts on the watershed and ideas on how residents can help replenish it.
The 18-post campaign will run between May and June. Average $30 boost for 7 days Drought Campaign Social Media Campaign
16 shares 6,583 reached 54 shares 152 Engagements 4,417 reached 877 Engagements 33 shares 71 shares 3,907 reached 30,297 reached 413 Engagements 5,210 Engagements a. 2020/2021 Work Plan wrap up i. Milestones/deliverables updates 3. Social Media Social Media – performance update July 2020 to Date
−Facebook Followers: 976 ( ↑ 34.25% 1 year) • Average Monthly Reach: 7,045 • Average Monthly Engagement: 505
−Instagram Followers: 1,376 ( ↑ 18.1% 1 year) • Average Monthly Reach: 886 • Average Monthly Impressions: 974
−Total costs on all ads: $330 Continue to Like, Comment, Follow, and Share! Social Media – performance update July 2020 to Date Daily Acts’ ‘Be the Change’ Campaign Total Reach*: 474, Total Engagement**: 76 Ad Cost: $0
*Reach is the number of unique people who saw the content **Engagement is any action someone takes on the post (like, comment, share) Social Media – performance update July 2020 to Date
Creek Week Campaign Total Reach: 2,673, Total Engagement: 262 Ad Cost: $0 Social Media – performance update July 2020 to Date
Fire Preparedness Campaign Total Reach: 2,793, Total Engagement: 419 Ad Cost: $40, Cost per Result: $0.13 Social Media – performance update July 2020 to Date Safe Medicine Disposal Other Ads Total Reach: 2,167, Total Engagement: 241 Ad Cost: $28, Cost per Result: $0.11
* Facebook rejected some area ads. Social Media – performance update July 2020 to Date Top Post Reach: 10,963 Drought Engagement: 1,580 Reactions: 321 Comments: 81 Shares: 58
Caption: “The Russian River watershed is a region prone to regular periods of drought, punctuated by sudden and catastrophic floods. While the amount of rainfall we receive each year might remain a mystery, we do know at least one thing for certain: we cannot afford to waste water! 💧💧 Check out the latest RRWA blog post at the link below to learn more about the importance of saving water RRWatershed.org/save-water-as-if-your-life-depends-on-it” a. 2020/2021 Work Plan wrap up i. Milestones/deliverables updates 4. Streets to Creeks • Phase II complete • PHASE III Streets to Creeks campaign currently being developed! − General & Zip Code Specific Campaign − Digital Advertising, Social Media, Promotional Items, Community Partnerships, Experiential Marketing a. 2020/2021 Work Plan wrap up i. Milestones/deliverables updates 5. Earth Day metrics • RRWA hosted event blog • Santa Rosa − Distributed drought kit and/or an eco-bag for kids filled with reusable items and eco-activities. o 280 drought kits o 500 eco bags distributed. • Sonoma County Regional Parks − Steelhead Beach: 13 volunteers. − 75 pounds of trash collected, including two full five-gallon buckets of recyclables, a desk and a tire. • Ukiah − Clean up at the Great Redwood Trail- Ukiah: o 62 volunteers o 30 bags of trash, at least, were collected Painted over graffiti on two benches and 1 building, o and painted one mural over graffiti on a utility box • Town of Windsor − 2 small events − 15 garbage bags of trash collected a. 2020/2021 Work Plan wrap up i. Milestones/deliverables updates 6. Children’s Placemats • 15,400 ordered and distributed since June 2019! • Locations: − Windsor Russian River Brewing Company − Santa Rosa Russian River Brewing Company − Rohnert Park Bear Republic Brewing Company − Healdsburg Bar and Grill − Cloverdale MoE’s Eagles Nest Deli − Cotati Wing Man − Ukiah Forks Café − Mendocino Book Company − Cotati Twins Restaurant • More have been requested and are ordered. a. 2020/2021 Work Plan wrap up i. Milestones/deliverables updates 7. Safe Medicine and Sharps Disposal • Subcommittee meeting June 1 • 475 lbs. collected to date − Cloverdale Pharmacy − Healdsburg Police Department − Healdsburg District Hospital − Windsor Health First! Pharmacy − Windsor Police Department • April 2021 - 20th National Take Back − Cloverdale Police Department – 52.9 lbs. − Cotati Police Department – 410 lbs. • CPSC completed installation of 7 grant-funded med bins in the watershed as part of DHCS project! a. 2020/2021 Work Plan wrap up i. Milestones/deliverables updates 8. Our Water Our World • Radio interviews for Nuestra Tierra, KBBF − 11/ 2: Risks of using pesticides and the importance of using alternatives to toxic herbicides for weed management. − 11/9: Ant management − 12/7: Risks of using pesticides and the importance of using alternatives to toxic herbicides for weed management. − 4/26: Grow a healthy garden without toxic chemicals: by increasing the health of the soil, protecting the soil with mulch, and planting the right plant in the right place. pest problems are significantly reduced. − 5/10: Growing healthy plants: learn which fertilizers are best for feeding your garden and how to water to keep your plants happy & healthy − 5/24: How to manage common pests of food gardens without toxic pesticides: let's talk about how to manage aphids, cabbage moths, white fly, powdery mildew and more, with eco-friendly solutions • Webinars • 10/21 Organic Pest Control for the Home Garden • 24 registered • 12 attendees • 4/10 Gardening from the ground up: • 75 registered for the program • 43 attendees • 5/22 Let’s Garden for the Good Bugs • April 2021 environmental article • DIY Pesticides…. Are they safe? a. 2020/2021 Work Plan wrap up ii. Roll back calculations • Funds credited to 2020/21 work plan • Calculations completed by July 30 b. Pathogen Study – Consider approval for budget modification c. BOD 2021-22 meeting schedule i. July 22, 2021 ii. October 28, 2021 iii. February 24, 2022 iv. May 26, 2022 F. Technical Working Group activities update Technical Working Group activities update • Coordination on AB 377 opposition • Co-Permittees meeting monthly • Lower watershed data analysis project G. Regional Advocacy and Initiatives a. RRWA/RWQCB
• RRWA/RWQCB Quarterly Meeting – March 30 − Regulatory Updates o Lower Watershed planning grant o Pathogen TMDL o Drought mandates o Stormwater Permit updates − Advocacy Updates o Russian River MS4 Permit Renewal o AB377 o San Diego and Bay Area litigation relevance to MS4 permits o State Mandated permit requirements subject to reimbursement a. RRWA/RWQCB
i. Next quarterly meeting – June 9 • Please advise for specific and general topics! ii. RRWA presentation to RWQCB – August 19 b. Russian River Regional Monitoring Program (R3MP)
• Support Team − SFEI, RWQCB, RRWA • Steering Committee − Meeting #14, May 19 o Added Russian Riverkeeper as member • Technical Advisory Committee o First meeting - April 27 nd o Second meeting – June 9 (every 2 Wednesday)
https://sites.google.com/sfei.org/r3mp/ c. Upper Russian River Water Managers (URRWM) – update d. Russian River Confluence
• URRWM meeting weekly for drought coordination d. North Coast Regional Partnership – update
• July 16 - NCRP Review Panel Meeting in Eureka or via conference call. − Meeting details, an agenda and any background materials will be posted to the NCRP website in advance of the meeting.
• 2021 Meeting Dates − July 16 - Eureka (or remote) − October 15 - Yreka e. SSU WATERS – update
• Presentation planned for RRWA Board meeting - July 22 H. 2021/2022 Work Plan Kick Off a. Key Regional Projects b. Activities summary table c. Streets to Creeks d. Water Education Program e. Student Video Contest theme i. Drought and water conservation? f. Subcommittees i. Russian River-Friendly Landscaping ii. Safe Medicine and Sharps Disposal iii. Social Media I. Legislative updates a. AB 339, AB 361 – Brown Act Requirements for Open and Public Meetings
Others: • AB 339 (Lee D) Introduced: 1/28/2021 − Status: 5/19/2021-From committee: Do pass. (Ayes 11. Noes 2.) (May 19). − Summary: Would, until December 31, 2023, require all open and public meetings of a city council or a county board of supervisors that governs a jurisdiction containing least 250,000 people to include an opportunity for members of the public to attend via a telephonic option or an internet-based service option. The bill would require all open and public meetings to include an in-person public comment opportunity, except in specified circumstances during a declared state or local emergency. • AB 361 (Rivas, Robert D) Introduced: 2/1/2021 − Status: 5/18/2021-In Senate. Read first time. To Com. on RLS. for assignment. − Summary: Would authorize a local agency to use teleconferencing without complying with the teleconferencing requirements imposed by the Ralph M. Brown Act when a legislative body of a local agency holds a meeting for the purpose of declaring or ratifying a local emergency, during a declared state of emergency or local emergency, as those terms are defined, when state or local health officials have imposed or recommended measures to promote social distancing, and during a declared local emergency provided the legislative body determines, by majority vote, that meeting in person would present imminent risks to the health or safety of attendees. I. Legislative updates
• National Stewardship Action Council (NSAC) is co-hosting a briefing today (5/27) to help advance a package of CA bills with the common goal of reducing single-use plastic pollution and waste − June 4 deadline to pass bills out of their house of origin − Legislation of interest to RRWA: AB 622 (Friedman) – Microfiber Filtration in Consumer Washing o Machines AB 622 will reduce the flow of microplastics from washing machines into the environment by requiring all new washing machines sold in California to include a microfiber filtration device by 2024. AB 802 (Bloom) – Microfiber Filtration in State and Commercial o Facilities In order to reduce the leakage of microfibers into our natural environment, AB 802 aims to identify the best available control technology for microfiber filtration and require state agencies as well as commercial and industrial facilities to adopt such technology. AB 818 (Bloom) – Wipes Requires certain premoistened o nonwoven disposable wipes to be labeled with the phrase “Do Not Flush” and prevents them from making flushable claims. J. Items of Interest a. Summary of Board of Directors Action Items K. Public Comment
L. Adjourn