2015 HOLIDAY INSTANT REVIEW FINANCIAL LITERACY IN INDIANA MAKING A DIFFERENCE
The Official Publication of the North American Association of State & Provincial Lotteries
INSIGHTSMarch/April 2016
PLUS: From the President NASPL Staff David B. Gale Executive Director Thomas Tulloch Director of Administration Andrew White VP of Operations Tamika Ligon Director of Program Planning The lottery industry is one-of-a-kind. How many companies share product ideas, designs, research John Koenig Graphic Designer and sales techniques? You would never catch Apple Janine Hutzell Accounting sharing new smartphone features with Samsung. Patricia McQueen Editor And you would never see Taco Bell sharing product development information with McDonald’s. But Jake Coy Vendor Relations lotteries are different, and that is what makes this Mike Duff NSI Coordinator industry so unique. Since we operate within our own borders, without direct competition, it enables Paul Corey I.T. / Software Development us to share ideas, collaborate on products and strategize solutions. The more we work together, the stronger we become. NASPL Executive Committee This issue features holiday games, which have May Scheve Reardon President tremendous impact on lottery sales. Not only do we share our successes, but we can also glean new game and promotion ideas to use in our own lotteries. Holiday game Rose Hudson First Vice-President planning is right around the corner, so be sure to check out the article for ideas for your Charlie McIntyre Second Vice-President next holiday campaign. Alice Garland Treasurer Something else we all share is the need to offer responsible play. During the national David Barden Secretary focus on problem gambling in March, our own NASPL responsible gaming group was meeting to develop department-specific responsible gaming tracks for nearly half of Terry Rich Immediate Past President the breakout sessions at the upcoming NASPL Professional Development Seminar in David Loeb Pres. Interprovincial Lotteries Pittsburgh. Their plan is to develop a training course specific to each group, and to implement the new presentations during this year’s and next year’s seminars. Carole Hedinger Region I Director Paula Harper Bethea Region II Director Meanwhile, the Hoosier Lottery has made great strides in responsible gaming by becoming only the second U.S. lottery to reach Level 4 accreditation with the World Randy Miller Region III Director Lottery Association (WLA). Congratulations on your achievement! Gary Grief Region IV Director
Speaking of responsible gaming, Texas Lottery Director Gary Grief discussed this topic during a live stream on Facebook during March’s Problem Gambling Awareness month. This Facebook feature added last August is allowing lotteries to broadcast messages and events directly to our followers. Look for the article in this issue about the New Jersey Lottery live streaming a second-chance drawing event. INSIGHTS It’s amazing how fast technology is changing. But one thing is for certain: the lottery industry will share, collaborate and embrace the changes and challenges together! Circulation: Insights ISSN 1528-123X, March/April 2016, Volume No. Sixteen, Issue Two. Published bi-monthly by NASPL (North American Association of State and Provincial Lotteries)
May Scheve Reardon 7470 Auburn Road, LL1 NASPL President Concord, OH 44077 Executive Director, Missouri Lottery © 2016 All rights reserved.
NASPL Email: [email protected] Web Sites: www.naspl.org / www.nasplmatrix.org P. 440.361.7962 2 INSIGHTS March/April 2016 F. 440.867.2327 For Mia, it’s more than manufacturing – it starts with the player experience.
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HOLIDAY INSTANT REVIEW
IN THIS ISSUE!
6 22 36 Around the Industry Call us “the Lotto” Online Triumph Committee for Securing Gaming Stephen Wade, Research and in Michigan Integrity update, New Jersey Lottery Development Manager, Washington’s The Michigan Lottery’s online games Problem Gambling, and Virginia’s BIG Lottery and Principal, Lottery program has quickly developed into an Ticket! Management Consulting, LLC industry success story, and everybody wins. 12 26 By Patricia McQueen Making a Difference: Fully Engaged with Live Streaming Dwain Richard, Art Director, Louisiana In February, the New Jersey Lottery 40 Lottery held the grand prize drawing of its 2015 Holiday Ticket Review Million Dollar Replay for all to see, live A review of holiday ticket results 16 streaming a lottery event for the first around the country. Teaching Financial time. Literacy in Indiana By Patricia McQueen The Hoosier Lottery has partnered with a community college to offer 32 a unique online course on financial State of the Internet, Lottery Style literacy. It has rarely been easy, but lotteries By Patricia McQueen in the United States and Canada keep pushing forward into the world of online sales. By Patricia McQueen
4 INSIGHTS March/April 2016 INSIGHTS July/August 2015 5
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© 2015 IGT Global Solutions Corporation. The trademarks used herein are owned by IGT or its affiliates, may not be used without permission, and where indicated with a ®, are registered in the U.S. IGT is committed to socially responsible gaming. Our business solutions empower customers to choose parameters and practices that become the foundation of their Responsible Gaming programs. INSIGHTS March/April 2016 5 Around the Industry
Committee for Securing Gaming Integrity Recognizes Two Industry Standards for Central Repository
he Committee for Securing Gaming Integrity (CSGI) is The CSGI does not create standards or endorse pleased to announce it has recognized two industry the development of standards. The CSGI is currently Tstandards for inclusion within its centralized repository. accepting best practices and technical standards from The CSGI is comprised of organizational and corporate around the global gaming industry. Interested entities gaming leaders who together, share a common voice on the should submit proposed standards electronically to recognition of standards that serve to protect the fairness, CSGI at www.csgi.org. Once a standard, regulation integrity, security and honesty of gaming. This recognition or protocol is brought before the Committee, a call provides confidence that the standards contained within for recognition vote is taken. Upon recognition, the the CSGI repository have undergone a peer review and are technical, regulatory standard or protocol will be placed recognized by the industry they serve. Recently accepted into the CSGI repository. submissions include: CSGI Members include – North American State and Provincial Lotteries, North American Gaming Regulators Submitted by Gaming Laboratories International, LLC: Association, IGT, The International Masters of Gaming Law, Central Account Management System, BMM • White Paper - Electronic Raffle Systems Testlabs, Gaming Laboratories International, British Columbia Gaming Policy and Enforcement Branch, Submitted by North American State and Provincial Lotteries, Pollard Banknote and Scientific Games. in association with The Open Group: Member Benefit – Participate on the CSGI and your organization will be part of a powerful voice on the • Implementation Guide: Best Practices of Quality Assurance recognition of standards used in the gaming industry. of Product Development in the Lottery Industry The CSGI is a standalone entity having no reporting obligation to any organization or industry association. • Quality Assurance of Product Development As such, the CSGI is not an association, allowing in the Lottery Industry: Requirements Definition neutrality for each participating entity to only represent • Quality Assurance of Product Development its own association. CSGI is currently accepting new in the Lottery Industry: Development Process committee members and there is no cost to join. • Quality Assurance of Product Development Charter agreement and member duties can be found at in the Lottery Industry: Acceptance Testing www.csgi.org.
Welcome to the NASPL Matrix NRI
www.nasplmatrix.org
6 INSIGHTS March/April 2016 Visit the NASPL Matirx at: www.nasplmatrix.org INSIGHTS March/April 2016 7 Around the Industry
New Jersey Lottery and the Council on Compulsive Gambling of New Jersey Raise Public Awareness of Problem Gambling
John Custodio, NJ Lottery Deputy Executive Director, and Neva Pryor, Executive Director of the Council on Compulsive Gambling of NJ, Inc. meet prior to 2016 Problem Gambling Awareness Month Campaign “Kick-Off” Event held at NJ Lottery Headquarters on March 2, 2016.
ew Jersey Governor Chris Christie issued a Council’s site, where members of the public can get free Proclamation declaring March 2016 Problem information and help. Gambling Awareness Month in New Jersey. The New Jersey Lottery has the distinct designation Throughout the month, the New Jersey Lottery (NJL) of being awarded a Level III Certification by the World Nworked with the Council on Compulsive Gambling of New Lottery Association, one of the world’s most respected Jersey, Inc. (CCGNJ) in an effort to educate the general public industry authorities on responsible gaming practices. This and health care professionals about the warning signs of award recognizes the Lottery’s planning, development and problem gambling and to raise awareness of the help that is implementation of responsible gambling programs and available both locally and nationally. “Have the Conversation” initiatives. was the focus of the joint themed programming. “The Council on Compulsive Gambling of NJ offers a broad R. John Custodio, NJL’s Deputy Executive Director, held a array of educational, outreach, and support services for those joint press conference with Neva Pryor, Executive Director the people affected by disordered and problem gambling and also CCGNJ, to discuss joint efforts to promote public awareness for the broader community,” said Pryor. “There are more ways about the dangers of problem gambling. than ever to get help and March is a great time to start the “We want everyone to enjoy playing the lottery as conversation. We’re very pleased to be partnering with the entertainment and remind our players to play responsibly,” Lottery to get the message out that discussing the “invisible Custodio said. “The Lottery joins with the Council today addiction” can lead to hope, help and change.” because we recognize that it’s important to “Have the CCGNJ operates a 24-hour confidential helpline, Conversation” about responsible play and raise awareness 1-800-GAMBLER, that takes over 15,000 calls a year. Any about how to recognize the warning signs of problem individual with a gambling problem or a family member gambling.” needing assistance can call for help and referral. Information Since June 1999, the Lottery has participated on the on Problem Gambling Awareness Month activities in New Council of Compulsive Gambling’s Board of Directors. The Jersey and additional resources can be accessed through the Council’s 1-800-GAMBLER helpline number is printed on every CCGNJ website: www.800gambler.org. Lottery ticket, and on all brochures and signage, and it also The National Problem Gambling Awareness Month website appears as a tag line on all of the Lottery’s radio and television also lists resources and helpful tools on its website: advertisements. The Lottery’s website directs visitors to the www.npgam.org.
8 INSIGHTS March/April 2016 INSIGHTS March/April 2016 9 Around the Industry Super-Size it!
Virginia Lottery’s “Super Ticket” generating super sales
alk about a big seller! The Virginia Lottery’s Super Ticket Jewels Scratcher is a big game in every sense of the word. The ticket itself is imposing enough: 8 x 12 inches. Yet despite being too big to fit in the Tstandard retailer ticket display and self-service machine, it’s the best-selling $10 ticket in the Virginia Lottery’s 27-year history. “From the player’s standpoint, this is a ticket that grabs your attention,” said Virginia Lottery Executive Director Paula Otto. “Despite being available at only 85 percent of regular lottery retailers because of its size, the over-the- counter sales have been truly remarkable.” In eight weeks following the February 2 launch, sales surpassed $26 million. By comparison, the previous best- selling $10 game in Virginia sold $11.6 million through eight weeks. That means the inventory of Super Ticket Jewels is about 75 percent depleted. Virginia Lottery Director of Sales Rob Wesley expects the inventory to be gone by the end of April. “This game is selling more than two and a half times better than our average $10 game,” he said. “We’re hearing an amazing amount of buzz about this game from players and retailers.” As the name suggests, the ticket has a jewel theme in its four play areas: Emerald, Diamond, Ruby and Sapphire. At a $10 price point, the top prize is $500,000 and the prize payout is 72 percent. Designed in-house by Virginia Lottery graphics artists and printed by IGT, Super Ticket Jewels essentially contains four different games on the same ticket. The game’s first $500,000 winner, Shirley Braxton of Esmont, Virginia, said the size of the ticket and the four games are what attracted her. “The games are fun,” Ms. Braxton said as she claimed So while players have clearly taken a great liking to the her prize. “I like the games. It’s cheaper than buying all of super-sized game, there is an area in which a few players those games separately.” have a bit of confusion. Because the ticket displays four Displaying such a large ticket at the retailer brought a very distinct games in the play area, the Virginia Lottery’s whole new set of challenges. By utilizing a special Schafer validations team has received a few tickets in which players “cube” instant ticket dispenser, the ticket is displayed apart took a pair of scissors and cut the part of the ticket in which from the other Scratchers. This meant working with grocery they won and mailed it in. stores, who primarily use vending machines, to place the “It’s a new experience for everyone,” Otto laughed. “The ticket where it can be sold over the counter. It also meant response we’ve received from players is overwhelmingly creating a sign directing customers to ask for the ticket at positive, and that’s been reflected in sales. This is a great the customer service desk. game to say: ‘Super-size it!’”
10 INSIGHTS March/April 2016 www.alchemy3.com • 770 442-6993 INSIGHTS March/April 2016 11
A3MarAprAd_2016.indd 1 3/18/16 3:28 PM Dwain Richard, Art Director, Louisiana Lottery
reativity: involving the use of the imagination or original ideas in order to create something. For lotteries, it raises a difficult challenge, as they must balance the need to develop and sell attractive products to consumers with the need to manage public Cand political expectations. As Art Director for the Louisiana Lottery, one of the few American lotteries that produces all of its advertising and marketing materials in-house, Dwain Richard (pronounced ree share) has taken that definition to a whole new level in his 20 years at the Lottery. “I am exceptionally proud of the imaginative work accomplished by Dwain and his team,” said President Rose Hudson, “not just because of the creative awards that line the walls of our marketing department, but also because the artistry ingrained in our brand resonates so completely with our players.” Richard’s team includes two other graphic artists, one specializing in video editing and the other specializing in social media. They have their hands full with the needs of sales, marketing and communications, and Richard makes sure everyone is on the same track. “We try to keep consistent designs across all the materials, all the channels, and that’s a real challenge because of the different formats required. But it’s fun, and one of us is always learning something new. One advantage of technology that’s always getting better is that it’s getting simpler at the same time. What used to take multiple steps is now one push of the button.” He thrives on creativity, in turning a concept from marketing or sales into a ticket, a piece of POS, or a promotional campaign. And making that visualization work with the normal time and budget constraints of any business, but especially in a lottery operation. “It’s that whole process that gets my adrenaline going. I love the multi-tasking.” Not surprisingly, Richard’s spare time is heavily centered around art. “I love to get into the studio and create. It’s a release valve for me – it’s therapy.” He has geared up over the past few years, refining his technique and building a collection of works to resume exhibiting his artwork – something he had done fresh out of college. Over the years he has also designed posters for a number of events and festivals in Louisiana. And while his two daughters were in school, he was generous with his time, volunteering for school boards and heading up fund-raising efforts. A Louisiana native with a fine arts degree from Nicholls State University, Richard likes to live his art. His subjects are based on real life; for example, he’s often off shrimping or fishing and incorporates nature in much of his art. Centrally located in LaPlace with his wife Shelly, he enjoys easy access around the region to enjoy the best Louisiana has to offer.
12 INSIGHTS March/April 2016 Richard with Todd Ardoin, Art Director for Tony Chachere
INSIGHTS March/April 2016 13 What first brought you to the Lottery all those years ago? I answered a blind classified ad in the Times-Picayune for a graphic artist. I was working in an ad agency in New Orleans at the time, but the on-demand schedule was tough on someone starting a family. I was looking for an opportunity to join an in-house agency and I saw the ad. I sure was surprised when I got a call from the Louisiana Lottery – I was an occasional lottery player and I was wondering why they could possibly be calling me! I thought the job sounded interesting and was excited about seeing what the possibilities were – as it turns out, they were in the process of rebuilding their whole marketing department. At the interview, I thought this could be a great lifetime career move. And 20 years later, it has been exactly that.
What are the advantages of an in-house agency? The number one factor is that we get total control of our messaging. We do have an ad agency, but they only handle media placement. Everything else we do ourselves. We know we put out a good product and that we’ve marketed it correctly, so we feel good about it and it puts everyone at ease. It also helps that I can go out and regularly visit our retailers, so I can see first hand how things are going and what we need to do. Our sales reps help here – they provide us with great insight about the business. With corporate accounts in particular, it’s good to see the stores, which are often limited in terms of the point of sale materials they can use. I help them find that little niche, that perfect piece that will work within their guidelines.
How important is it for a lottery to produce locally-themed and inspired tickets and promotions? It’s very important to us. Lousiana-themed tickets are a core part of our branding – we like to celebrate our culture and the unique heritage that we have here. Our players love them – they like to have a sense of belonging and pride in their state. That said, these games are still niche products in our portfolio. It’s a delicate balance. There are so many factors, including when a game is launched and what other games are on the market at the same time.
What about the relative importance of ticket graphics and the details of the games (price and prizes)? Ultimately the prize structure has to be there – that’s the number one thing for players. But it all has to work together, and we have unique challenges here in Louisiana so we have to look at both the game mechanics and the ticket image, especially how it will appear to players in the dispenser. For anything larger than a $2 ticket, we have to fold the first ticket in each pack to use as a display card in the dispenser. That means we have to make sure the most important details of a game – name, price and top prize – will show above the fold. That all falls into design, and that’s where I come in. Because of this requirement, the look of the ticket is very important for sales here. In general, players do gravitate towards attractive tickets, but there are numerous factors affecting their preferences. Fluorescent inks done correctly in a great design work very well for us, and big, bold, graphics- heavy images with bright colors will easily catch peoples’ eyes at retail.
Where do you find inspiration in the art you create for the Louisiana Lottery? I’m bred and fed in Louisiana and I live it. As a graphic artist, I work at the Lottery eight hours a day, but the brain never gets turned off.
14 INSIGHTS March/April 2016 I’m constantly looking around for ideas for the Lottery as well as What are you most proud of over your nearly 20 years at for my own art. When I go to Mardi Gras, I look for new ideas for the Louisiana Lottery? next year’s ticket. When I eat crawfish, I’ll often find something Certainly I’m proud of the Louisiana-themed tickets that we do that would be a cool ticket. It’s who I am and what I do – I’m always – those are unique to us and I love the opportunity to design images walking into the office with little notes on Post-its; I jot down that are special to the state. And I am especially proud of enhancing everything I see as life happens. If you wish to see more, I recently the graphics department with technology and design, and going created an e-portfolio website of all of my works: dwainrichard.com. from one full-time designer to a staff of three full-time designers. Looking back, I’m also thrilled with the job we did hosting the 2003 Is there anything you’ve wished you could do at the Lottery NASPL annual conference and trade show. It was a huge challenge, but couldn’t for whatever reason? but I feel like we put our best foot forward. As a lottery, we do have to be conscious of everything we do, Aside from things I have had a hand in, I’m also very proud of and I think we’ve been very good at advertising and promotion just being an employee of the Louisiana Lottery. I’ve been through a within our guidelines. I suppose the one thing I wish we could do few difficult moments in life, and everyone stood behind me. I’m a more with is in-store awareness, and that takes a bigger budget. cancer survivor and a flooding victim (Hurricane Isaac). Those type Most of our retailers are convenience stores and supermarkets, and of things in life just catch you off guard, and it’s good to know you other companies – especially liquor brands – are really getting high work with a company that will stand behind you and help you. in-store awareness with signage, wraps and displays that scream “Hey, THIS product is sold here!” While we have done things in some stores – wrapping walls or counters among other things – it’s a budget challenge to do them all. So I’d just love to be able to do more things to create brand awareness in stores.
INSIGHTS March/April 2016 15 Teaching Financial Literacy in Indiana
The Hoosier Lottery has partnered with a community college to offer a unique online course on financial literacy. By Patricia McQueen
16 INSIGHTS March/April 2016 he Hoosier Lottery, already an industry leader in responsible gambling, is partnering with an Indiana educational institution in a unique financial literacy program for consumers and lottery players, offered as a free Massive Open Online Course (MOOC). Ivy Tech Community College, with campus locations throughout Indiana, was offering a free traditional eight-hour course Tfor its students, recognizing the need for them to better understand how to deal with budgeting, financial aid, student loans, etc. At the same time, the Hoosier Lottery was looking for sponsorship and partnership opportunities with educational institutions in the state. Ivy Tech approached Lottery officials, recognizing that its financial literacy course needed some reworking and could use the Lottery’s marketing expertise. In return, the Lottery would have a good community relations program and something helpful to its players. After all, winning a big lottery prize is often an overwhelming experience, and the biggest winners face life-changing circumstances. People with sudden and unexpected wealth have myriad decisions to make and sometimes find themselves barraged with offers to help. But there’s even room for regular players who haven’t won the big prize to learn about how to keep their lottery participation entertaining and fun without stretching their budgets. “We thought that this would be another good resource for our winners and our players, and even the general population of Indiana, to help them learn some of the basic financial skills everyone needs,” said Katie Carlson, Director of Corporate Social Responsibility and Compliance for the Hoosier Lottery, working with IGT Indiana. “We view our involvement as a long term strategy, creating shared value and exploring both business and social responsibility issues. We are getting a business benefit and are using our specialized skills to help the non-profit sector do something good for the people of Indiana.” Carlson showcased the experience at the New Horizons in Responsible Gambling conference in Vancouver in February. She was encouraged by the response from other attendees, including operators, researchers and treatment providers. “Overwhelmingly everyone thought it was perfectly appropriate for an organization within the gaming industry to do a financial literacy course.”
Course details
The content for the first generation MOOC came from Ivy Tech and therefore does not include any lottery-specific information. “Our initial objective was to coordinate the execution and market the course, since those are our strengths,” explained Carlson.
There are four modules within the course, each with a “knowledge quiz” at the end:
Module 1: Keeping track of your money; budgeting your money; financial planning
Module 2: Managing your money; managing your consumer credit use
Module 3: The importance of paying off your debt; buying a car; buying a home
Module 4: Investing to increase wealth; protecting your assets with insurance; planning for your retirement
INSIGHTS March/April 2016 17 Each session is an interactive experience for participants and uses videos and activities that are designed to be motivational and entertaining. Courses are self-paced and can be completed on individual schedules. It is designed to be completed in four hours, so it’s obviously a very concentrated version of the in-person course Ivy Tech had offered previously. Upon completion, recipients will receive a certificate. The course debuted with a media event at the end of February 2015. It received a lot of marketing attention initially, given that its launch was immediately followed up by Responsible Gambling Awareness Month (March) and Financial Literacy Month (April). The course has a dedicated site, www.LearnFinancialLiteracy.com. Through mid-January, there had been a total of 626 registrations for the course. The vast majority of participation came in the initial two months when there was public relations support. The fall-off since then shows that the program needs more consistent attention to promote awareness. Unlike many MOOCs, which have a built-in audience and rotating course content using a common entry point, this one is a stand-alone microsite without that regular traffic. Although just six percent of registrants completed the entire course, Carlson said that’s not unusual for MOOCs of this type, as it is a very intense course. She is very happy that 43 percent of people complete the first module, which features basic budgeting and planning. “From a responsible gambling perspective, that’s exactly what we want them to do. Even that alone is kind of daunting – it’s a pretty big step for some people if they haven’t been budgeting.” Initially, there was very little information on participants gathered, and that is something that was addressed in January, when a survey was added after the first module. The survey is designed to collect basic demographic information, get feedback on what parts of the course are most useful, and identify if the users are lottery players. As that information is collected in the coming months, Carlson and her colleagues will work with Ivy Tech to modify the course content to better serve the desired audience. One goal would be to add more information that would be useful to lottery players specifically. Another is to evaluate the resources needed to provide ongoing support to keep the program growing. “We are going to keep gathering more information, and hopefully we will be making some changes and improvements during the next fiscal year, after we have learned more about who is taking the course and how the knowledge is being put to use.” Ultimately, it would be ideal to know if the course has the desired effect on player behavior. “Obviously we’d love to know if we are helping to change player behavior for the better, and keeping the lottery play experience positive, because after all, that’s what lotteries are all about – fun for the players.” Carlson whole-heartedly endorses this type of program and encourages other lotteries to take a look at what they can do in their own jurisdictions. The real benefit right now is the interaction with the various stakeholder groups – particularly players and the treatment community. “Players have appreciated the learning experience, and it makes them approve of the Hoosier Lottery as a socially aware organization. The treatment providers just absolutely love the fact that we are doing this, and it reinforces our commitment to good corporate citizenship.”
18 INSIGHTS March/April 2016 INSIGHTS March/April 2016 19 Hoosier Lottery Granted WLA Level Four Responsible Gaming Certification
he Hoosier Lottery has been awarded the highest possible certification for excellence in responsible gaming by the World Lottery Association (WLA). Indiana is the second U.S. lottery jurisdiction to earn this distinction; California and Tother lotteries around the world also have attained the industry honor. “Responsible gaming is a core value of the Hoosier Lottery,” said Sarah M. Taylor, Executive Director of the State Lottery Commission of Indiana in a statement announcing the certification late last year. “Corporate social responsibility is put at equal value with driving sales, and we are pleased this has been recognized by the industry and international community.” The WLA is considered the global authority on lottery business and serves to advance the interests of lotteries around the world. The organization is comprised of state-authorized lotteries and gaming organizations from more than 80 countries on six continents. Level four certification is awarded by the WLA to select lotteries that have integrated responsible gaming into day-to- day operations and demonstrated continuous improvement in responsible gaming programs. Submissions are audited by an independent third-party assessor and then are reviewed by the WLA’s independent assessment panel – comprised of international experts in corporate social responsibility. The WLA has developed ten program elements including: research, employee program, retailer program, game design, remote gaming channels, advertising and marketing communications, player education, treatment referral, reporting and measurement and stakeholder engagement.
The Hoosier Lottery’s key accomplishments in responsible gaming include:
• Development of a free online financial literacy course for Hoosiers, in partnership with Ivy Tech Community College, available at www.LearnFinancialLiteracy.com.
• Comprehensive lottery retailer training, developed with problem gambling experts Bensinger, DuPont, and Associates, resulting in a 99 percent participation rate.
• Recipient of the National Council on Problem Gambling’s 2015 holiday campaign award for its public awareness campaign to discourage gifting lottery tickets to individuals under 18.
• Web-based employee training videos on responsible gaming and treatment referral.
• Player insight panels, a forum for players to give feedback on responsible gaming and marketing initiatives.
• Implemented a risk analysis software, via a third party, to assist game designers.
• Published an inaugural corporate social responsibility report in January 2015.
“A key strategy of Indiana Problem Gambling Awareness Program’s (IPGAP) commitment to the problem gambling community is to collaborate with organizations that hold these same strategies as a core business plan,” said Mary Lay, project manager for IPGAP. “The Hoosier Lottery maintains a standard of leadership to ensure their efforts are in tandem with current responsible gambling research and treatment, which impacts the constituencies we serve and helps to improve the expectations by which all gambling institutions in Indiana are held.”
20 INSIGHTS March/April 2016 HasbroAd_2015_NASPL_LI.pdf 1 10/28/15 11:29 AM
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