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2015 Holiday Instant Review Financial Literacy in Indiana Making a Difference 2015 HOLIDAY INSTANT REVIEW FINANCIAL LITERACY IN INDIANA MAKING A DIFFERENCE The Official Publication of the North American Association of State & Provincial Lotteries INSIGHTSMarch/April 2016 PLUS: From the President NASPL Staff David B. Gale Executive Director Thomas Tulloch Director of Administration Andrew White VP of Operations Tamika Ligon Director of Program Planning The lottery industry is one-of-a-kind. How many companies share product ideas, designs, research John Koenig Graphic Designer and sales techniques? You would never catch Apple Janine Hutzell Accounting sharing new smartphone features with Samsung. Patricia McQueen Editor And you would never see Taco Bell sharing product development information with McDonald’s. But Jake Coy Vendor Relations lotteries are different, and that is what makes this Mike Duff NSI Coordinator industry so unique. Since we operate within our own borders, without direct competition, it enables Paul Corey I.T. / Software Development us to share ideas, collaborate on products and strategize solutions. The more we work together, the stronger we become. NASPL Executive Committee This issue features holiday games, which have May Scheve Reardon President tremendous impact on lottery sales. Not only do we share our successes, but we can also glean new game and promotion ideas to use in our own lotteries. Holiday game Rose Hudson First Vice-President planning is right around the corner, so be sure to check out the article for ideas for your Charlie McIntyre Second Vice-President next holiday campaign. Alice Garland Treasurer Something else we all share is the need to offer responsible play. During the national David Barden Secretary focus on problem gambling in March, our own NASPL responsible gaming group was meeting to develop department-specific responsible gaming tracks for nearly half of Terry Rich Immediate Past President the breakout sessions at the upcoming NASPL Professional Development Seminar in David Loeb Pres. Interprovincial Lotteries Pittsburgh. Their plan is to develop a training course specific to each group, and to implement the new presentations during this year’s and next year’s seminars. Carole Hedinger Region I Director Paula Harper Bethea Region II Director Meanwhile, the Hoosier Lottery has made great strides in responsible gaming by becoming only the second U.S. lottery to reach Level 4 accreditation with the World Randy Miller Region III Director Lottery Association (WLA). Congratulations on your achievement! Gary Grief Region IV Director Speaking of responsible gaming, Texas Lottery Director Gary Grief discussed this topic during a live stream on Facebook during March’s Problem Gambling Awareness month. This Facebook feature added last August is allowing lotteries to broadcast messages and events directly to our followers. Look for the article in this issue about the New Jersey Lottery live streaming a second-chance drawing event. INSIGHTS It’s amazing how fast technology is changing. But one thing is for certain: the lottery industry will share, collaborate and embrace the changes and challenges together! Circulation: Insights ISSN 1528-123X, March/April 2016, Volume No. Sixteen, Issue Two. Published bi-monthly by NASPL (North American Association of State and Provincial Lotteries) May Scheve Reardon 7470 Auburn Road, LL1 NASPL President Concord, OH 44077 Executive Director, Missouri Lottery © 2016 All rights reserved. NASPL Email: [email protected] Web Sites: www.naspl.org / www.nasplmatrix.org P. 440.361.7962 2 INSIGHTS March/April 2016 F. 440.867.2327 For Mia, it’s more than manufacturing – it starts with the player experience. © 2016 Scientific Games Corporation As a process control analyst for Scientific Games, Mia Morris uses her background in chemistry and production to get her customers’ games just right. “Technology continually advances, so we stay abreast of new, innovative products and solutions, and we have to orchestrate them perfectly. Our goal is to provide your players with the best gaming experience in the world.” Let us show you how we combine art and science to help your lottery grow sales performance. THE WORLD’S BEST LOTTERY EXPERIENCES Visit scientificgames.com/lottery INSIGHTS March/April 2016 3 SG_Ad_Naspl_LI_Mia_MarApr.indd 1 2/17/16 10:48 AM March/April 2016 HOLIDAY INSTANT REVIEW IN THIS ISSUE! 6 22 36 Around the Industry Call us “the Lotto” Online Triumph Committee for Securing Gaming Stephen Wade, Research and in Michigan Integrity update, New Jersey Lottery Development Manager, Washington’s The Michigan Lottery’s online games Problem Gambling, and Virginia’s BIG Lottery and Principal, Lottery program has quickly developed into an Ticket! Management Consulting, LLC industry success story, and everybody wins. 12 26 By Patricia McQueen Making a Difference: Fully Engaged with Live Streaming Dwain Richard, Art Director, Louisiana In February, the New Jersey Lottery 40 Lottery held the grand prize drawing of its 2015 Holiday Ticket Review Million Dollar Replay for all to see, live A review of holiday ticket results 16 streaming a lottery event for the first around the country. Teaching Financial time. Literacy in Indiana By Patricia McQueen The Hoosier Lottery has partnered with a community college to offer 32 a unique online course on financial State of the Internet, Lottery Style literacy. It has rarely been easy, but lotteries By Patricia McQueen in the United States and Canada keep pushing forward into the world of online sales. By Patricia McQueen 4 INSIGHTS March/April 2016 INSIGHTS July/August 2015 5 The Dawn of a New Era Built on our legacy, our learning, and our leadership, Aurora is the high-reliability, high-performance solution for lotteries the world over. Player-centric • Retail focused • Omnichannel • Responsible • Transformational The tools you need to grow your business today… and tomorrow. That’s the brilliance of Aurora. © 2015 IGT Global Solutions Corporation. The trademarks used herein are owned by IGT or its affiliates, may not be used without permission, and where indicated with a ®, are registered in the U.S. IGT is committed to socially responsible gaming. Our business solutions empower customers to choose parameters and practices that become the foundation of their Responsible Gaming programs. INSIGHTS March/April 2016 5 Around the Industry Committee for Securing Gaming Integrity Recognizes Two Industry Standards for Central Repository he Committee for Securing Gaming Integrity (CSGI) is The CSGI does not create standards or endorse pleased to announce it has recognized two industry the development of standards. The CSGI is currently Tstandards for inclusion within its centralized repository. accepting best practices and technical standards from The CSGI is comprised of organizational and corporate around the global gaming industry. Interested entities gaming leaders who together, share a common voice on the should submit proposed standards electronically to recognition of standards that serve to protect the fairness, CSGI at www.csgi.org. Once a standard, regulation integrity, security and honesty of gaming. This recognition or protocol is brought before the Committee, a call provides confidence that the standards contained within for recognition vote is taken. Upon recognition, the the CSGI repository have undergone a peer review and are technical, regulatory standard or protocol will be placed recognized by the industry they serve. Recently accepted into the CSGI repository. submissions include: CSGI Members include – North American State and Provincial Lotteries, North American Gaming Regulators Submitted by Gaming Laboratories International, LLC: Association, IGT, The International Masters of Gaming Law, Central Account Management System, BMM • White Paper - Electronic Raffle Systems Testlabs, Gaming Laboratories International, British Columbia Gaming Policy and Enforcement Branch, Submitted by North American State and Provincial Lotteries, Pollard Banknote and Scientific Games. in association with The Open Group: Member Benefit – Participate on the CSGI and your organization will be part of a powerful voice on the • Implementation Guide: Best Practices of Quality Assurance recognition of standards used in the gaming industry. of Product Development in the Lottery Industry The CSGI is a standalone entity having no reporting obligation to any organization or industry association. • Quality Assurance of Product Development As such, the CSGI is not an association, allowing in the Lottery Industry: Requirements Definition neutrality for each participating entity to only represent • Quality Assurance of Product Development its own association. CSGI is currently accepting new in the Lottery Industry: Development Process committee members and there is no cost to join. • Quality Assurance of Product Development Charter agreement and member duties can be found at in the Lottery Industry: Acceptance Testing www.csgi.org. Welcome to the NASPL Matrix NRI www.nasplmatrix.org 6 INSIGHTS March/April 2016 Visit the NASPL Matirx at: www.nasplmatrix.org INSIGHTS March/April 2016 7 Around the Industry New Jersey Lottery and the Council on Compulsive Gambling of New Jersey Raise Public Awareness of Problem Gambling John Custodio, NJ Lottery Deputy Executive Director, and Neva Pryor, Executive Director of the Council on Compulsive Gambling of NJ, Inc. meet prior to 2016 Problem Gambling Awareness Month Campaign “Kick-Off” Event held at NJ Lottery Headquarters on March 2, 2016. ew Jersey Governor Chris Christie issued a Council’s
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