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The rd GRIDIRON GALA Presented by the , and United Way of New York City 23 Over 20 Years of Supporting NYC Youth

TUESDAY, MAY 10, 2016 c New York Hilton Midtown

This Year’s Honorees Historical Highlights Come join us and experience one of the most anticipated

 COMMUNITY QUARTERBACK events of the spring, proving football season never ends!  COMMUNITY QUARTERBACKS Darryl White � CEO and Group Head, BMO Capital Markets Kenneth I. Chennault � American Express Meet current and former players from the New York Jets and New York Giants H. Rodgin Cohen � Sullivan & Cromwell, LLP Jonathan Durst � The Durst Organization  at the New York Hilton Midtown as the Gridiron Gala kicks off its 23rd year. HOMETOWN HEROES William K. Flemming � Skanska USA Building, Inc. Eric Decker � Wide Receiver, New York Jets Help us salute the accomplishments of our corporate leaders, “Community William E. Mayer � Park Avenue Equity Partners Rashad Jennings � , New York Giants Quarterbacks,” and our player honorees, “Hometown Heroes,” who have all made outstanding contributions to community service making as big an impact  MVPS  MVP philanthropically as they have professionally. � Pro Football Hall of Fame Robert J. Kueppers � Partner, Sage Partners Anthony M. Carvette � Structure Tone, Inc. The Gridiron Gala celebrates the longest-running sports/charity partnership of its � Former Head Coach, New York Giants Gala Leadership kind. For over 40 years, United Way and the (NFL) have � Pro Football Hall of Fame joined forces to create new opportunities for young people and to communicate  HONORARY CHAIR the good works of both service organizations while putting faces on a league of  HOMETOWN HEROES Anthony M. Carvette � President, Structure Tone, Inc. players hidden by helmets. JETS GIANTS Quinton Coples Established in 1994, the Gala has raised more than $27 million to help fund  GALA CO-CHAIRS D’Brickashaw Ferguson Victor Cruz United Way of New York City’s impactful initiatives in strengthening the quality Joseph A. Cabrera � Vice Chairman, Colliers International Brandon Moore of early childhood education, reducing dropout rates, and supporting at-risk youth Robert L. Friedman � Senior Advisor, Blackstone Robert W. Mullen � CEO, Structure Tone, Inc. in achieving academic success throughout our five boroughs of New York City. Brad A. Rothbaum � COO, BMO Capital Markets Corp. rd Benefit Office

The For more information about Tables, Tickets, and Journal Ads, 23 GRIDIRON GALA contact the Gridiron Gala Benefit Office TUESDAY, MAY 10, 2016 c New York Hilton Midtown [email protected] or call 212-843-1743

Sponsorship Packages Tables

The Gridiron Gala attracts a professional, sports-interested + Two-Point Conversion ...... $50,000 Field Goal ...... $15,000 audience from the business, sports, finance, media, real estate, ••Two premier tables at the dinner with an NFL player and his guest ••One table at the dinner with NFL player and his guest and entertainment sectors. The Gala presents an innovative seated at each of the tables ••Eight tickets to the General “Tailgate” Cocktail Reception opportunity to promote your brand to over 1,200+ powerful ••Sixteen tickets to the VIP Cocktail Reception with NFL players ••Half page color advertisement in the event journal corporate leaders. Sponsorship benefits include: ••Prominent logo placement on event website(s), electronic ••Gift bag for each guest (including New York Giants and New York material(s), social media, event collateral and promotional items Jets licensed material) ••Activation of an integrated marketing program • Recognition from the podium • note All tables at this level accommodate ten ••VIP and Red Carpet Access ••Full page color advertisement in the event journal (eight guests plus an NFL player and his guest) • Inclusion in all media & social media outreach • ••Gift bag for each guest (including New York Giants and New York ••Inclusion in print, online, radio, social media campaign Jets licensed material) with UWNYC media partners Safety ...... (LIMITED AVAILABILITY) note All tables at this level accommodate ten $10,000 ••Content distribution to the UWNYC network of 230,000+ (eight guests plus an NFL player and his guest). ••One table for eight at the dinner ••Eight tickets to the General “Tailgate” Cocktail Reception ••Half page black and white advertisement in the event journal Customized Sponsorship Packages Touchdown + Extra Point...... $25,000 ••Gift bag for each guest (including New York Giants and New York ••One prime table at the dinner with NFL player and his guest Jets licensed material) Presenting ••Eight tickets to VIP Cocktail Reception with NFL players ••Support a high-impact program that features Giants and Jets players and ••Recognition on the event website celebrated business leaders with players at every table driving incredible Individual Ticket...... $1,250 social media impact ••Full page black and white advertisement in the event journal ••Gift bag for each guest (including New York Giants and New York ••Ticket to the dinner Red Carpet Jets licensed material) ••Ticket to the General “Tailgate” Cocktail reception ••A one-of-a-kind photo opportunity to highlight your brand note All tables at this level accommodate ten ••Gift bag (including New York Giants and New York Jets VIP Reception (eight guests plus an NFL player and his guest). licensed material) ••Reach Gridiron’s captive audience of VIP corporate leaders to interact with your brand as they mingle with pro-NFL players Tailgate Reception ••Reach 1,200+ guests on arrival with hands-on activation that puts your brand on the 50-yard line Journal ads

Awards FULL - 8 X 10.5 / WITH BLEED FULL PAGE, COLOR FULL PAGE, B/W BACK COVER* INSIDE COVERS ••Sponsor this highly-visible event element that attracts the attention of $3,000 $2,500 $4,000 $3,500 all guests as well as media and PR

HALF - 7 X 4.625 / NO BLEED HALF-PAGE, COLOR HALF-PAGE, B/W SPREAD - 16 X 10.5 WITH BLEED COLOR Sponsorship Packages Contact $2,000 $1500 $5,000

*Limited Placement Michelle Matheson, VP, Special Events & Sponsorships [email protected] or 212-251-4038 FORMAT & DEADLINES Please submit all ads as PDF or high-res JPG to [email protected] by April 29, 2016. rd Benefit Office

The For more information about Tables and Tickets, 23 GRIDIRON GALA contact the Gridiron Gala Benefit Office TUESDAY, MAY 10, 2016 c New York Hilton Midtown [email protected] or call 212-843-1743

Tables Please indicate quantity of tables Journal ads

Touchdown + Two-Point Conversion $50,000 SPREAD 16 X 10.5 with bleed Touchdown + Extra Point $25,000 Two-Page, Color $5,000 HALF-PAGE 7 x 4.625, NO bleed Field Goal $15,000 Color $2,000 Safety $10,000 FULL PAGE 8 X 10.5 with bleed Black + White $1,500 Back Cover $4,000 Tickets Inside Covers $3,500 FORMAT & DEADLINES Color $3,000 Please submit all ads as high-res PDFs: Individual $1,250 Black + White $2,500 [email protected] by April 29, 2016.

Contribution

I/We are unable to attend, but would like to support United Way of New York City. Enclosed is my/our gift of $

Payment Information Please complete all fields

Enclosed is my/our check for $ FIRST NAME MI LAST NAME Make checks payable to United Way of New York City.

Please mail checks to: Gridiron Gala Benefit Office COMPANY TITLE 1441 Broadway, 5th Floor New York, NY 10018

ADDRESS CITY STATE ZIP Please charge my/our card for $

PHONE EMAIL AMERICAN EXPRESS MASTERCARD DISCOVER VISA

deadline by April 29, 2016 JOURNAL LISTING (if applicable) CARD NUMBER / EXPIRATION DATE SECURITY CODE For tax purposes $300 per person is non-deductible. SIGNATURE Contributions and Journal Ads are wholly deductible as is provided by law. Regretfully, payments and contributions are non-refundable.