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Life Begins at 30 When Tascam Introduced the Portastudio in 1979, No-One Foresaw the Revolution That Was Being Sparked

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Life Begins at 30 When Tascam Introduced the Portastudio in 1979, No-One Foresaw the Revolution That Was Being Sparked No. 113 • OCTOBER 2009 • WWW.MI-PRO.CO.UK PRINT • ONLINE • MOBILE MUSICAL INSTRUMENT PROFESSIONAL G FOR EVERYONE IN THE MI BUSINESS Life begins at 30 When Tascam introduced the Portastudio in 1979, no-one foresaw the revolution that was being sparked GUITAR BUYER MUSIC CHINA PLASA SELECTRON BARNES & MULLINS STRINGS & THINGS A NEW CLASS OF AMPLIFIER Introducing the latest member of the Marshall family – the Class5. A tonally rich 5 Watt all-valve combo that exclusively features true class A circuitry from input to output, plus an abundance of pure Marshall tone, feel and response. Conceived in the wake of numerous requests from both professional stadium fillers and bedroom widdlers alike, this compact yet punchy 1x10" amp is the answer to your low wattage, big tone prayers! Ideal for use at home, the studio, rehearsal or small gig, the Class5 is all-valve Marshall tone at its best – pure, audacious and inspiring! To find out more about the Class5 contact: Marshall Amplification plc Denbigh Road, Bletchley, Milton Keynes MK1 1DQ or visit the official Marshall website: www.marshallamps.com ISSUE 113 OCTOBER 2009 COVER STORY SECTOR SPOTLIGHT • TRAD 37 Believe it or not, there is nothing more dynamic in MI at the moment than the humble ukulele – we take a look at it and its cousins THE HOME OF RECORDING 24 It was 30 years ago this year that Tascam introduced the Portastudio to the world. Since creating the market, the company has confounded competitors by remaining the vanguard. We find out how SECTOR SPOTLIGHT • HI TECH 28 Computers are where it is at these days, in the pro studios and the NEWS 6 bedrooms. We examine the boxes that turn analog into virtual Oyster buys MB titles, Peavey offers free membership, JHS licensing award, G&L goes to Go To DRUM NEWS 12 RETAIL All the hot happenings for the MI Pro’s unique collection of news and interviews concerning the tub-thumping community business and work being done on MI’s front line 6 PLASA 14 Numbers down, but optimism up MUSIC CHINA 17 UK exhibiters gear up for October’s big Asia show BPM 21 The DJ’s answer to PLASA? 52 54 55 NEWS 50 INDIE PROFILE 54 SELECTRON 32 MBF and LMN join forces to adopt a Gig Gear in Hertford enjoys the Clive Norris bares his soul musician, Korg product release, middle market 14 Vintage clinics, Chappells recitals, STRINGS & THINGS 34 NAMM University FRONT LINE 55 Wind up in Wales How training can help the pizza business MORICO 43 PRODUCTS Barretta talks tiers BACKLINE & GUITAR 56 BARNES & MULLINS 46 DRUMS & TRADITIONAL 57 New management, new products RECORDING 59 PRINT 60 46 SIGN UP FOR THE MI PRO NEWSFLASH SERVICE AT WWW.MI-PRO.CO.UK miPRO OCTOBER 2009 3 EDITORIAL Working smart here’s a lot to be said for keeping under the radar, but it’s something a lot of us find pretty hard to do T for some reason. In this month’s issue we talk to a couple of companies that have made something of an art out of keeping quiet. Strings & Things (page 34) distributes some of the biggest names in the industry, but it’s the names that we tend to think of, rather than the distributor. The article in this issue looks at the Picato string and accessory manufacturing operation in Wales – and very impressive it is, too, but this article could well be the first many people have heard of it. Likewise, Morico (page 43) is the distributor of arguably the most prestigious drumkit manufacturer in the world, DW, and hired a high profile sales director in the shape of Paul Barretta. The fact that this was a year ago, but it is only now that the flag is being waved, underlines the case that it is the work in the field that counts. In similar vein, PLASA’s managing director, Matthew Griffiths, described how this year’s PLASA Show (report, Working under the page 14) saw some of the biggest companies in the audio radar is, by its very and lighting businesses being forced by the pressures of the recession to limit the amount of space they booked definition, working for their stands at Earls Court. The result, he felt, was not smart. that less business was done, nor even that less product was showcased, but rather that these companies thought more carefully about how to use the space they had. There was an efficiency and a style in the image projected that made for more productive dealings. The fact is, when working in limited space and with limited time, our business – particularly and especially in an industry such as MI – boils down to the relationships we develop day to day. These conversations and deals that go on at trade shows or on the shop floor are not registered in sales reports target setting, but without them, there wouldn’t LATEST NEWS be many sales at all. Working under the radar is, by its very definition, STRAIGHT TO YOUR MOBILE working smart and while one would hope to be proud of the company one works for, when representing a brand Bookmark us in your phone: we should put that brand before the company. Thinking like this and considering the number of brands MOBILE.MI-PRO.CO.UK dealers represent on a daily basis should encourage us take even more care in developing our relationships with our retailer customers. MI PRO CONTACTS MANAGING EDITOR EDITORIAL PRODUCTION Andy Barrett ANDY BARRETT MANAGER [email protected] [email protected] HELEN FRENCH EDITOR AT LARGE [email protected] GARY COOPER PRODUCTION EXECUTIVE [email protected] XXXXXXXXXX ASSOCIATE EDITOR ROSIE MCKEOWN [email protected] ROB POWER [email protected] CIRCULATION DEPUTY EDITOR PAUL LITTLE [email protected] ROB HUGHES [email protected] PUBLISHER ADVERTISING MANAGER DAVE ROBERTS [email protected] DARRELL CARTER [email protected] MANAGING DIRECTOR -/, 1/ Ê Ê/ Ê1Ê Ê , Ê 9 DESIGNER STUART DINSEY [email protected] CLAIRE BROCKLESBY [email protected] /\ÊääÊ{{ʭ䮣{nÎÊÓÎnÇÓäÊÊ \Ê- -J,1° " SIGN UP FOR THE MI PRO NEWSFLASH SERVICE AT WWW.MI-PRO.CO.UK miPRO OCTOBER 2009 5 NEWS Oyster acquires its pearls Butterworth bows out as former MB titles now in the hands of Acoustic and Bass Guitar magazines’ publisher HERALDING A significant company is a genuine family realignment in the consumer MI concern with great vision and magazine market, Oyster House passion for the subjects and Media, publisher of the Bass markets these titles cover. Guitar and Acoustic magazines, “Since I have gained an insight has purchased Guitar Buyer and into their business development Drummer magazines from plan, I can say that the future Graham Butterworth’s looks very exciting indeed for the Davenport Publishing. new Oyster portfolio. It’s good “We are very excited about news for the industry that an the acquisition of these two independent publisher is making leading titles as it strengthens such great strides in these our portfolio considerably and challenging times.” affords us a superb cross-section The move strengthens Oyster of magazines dedicated to every House’s position in the MI genre and musical discipline,” market and follows a major said Oyster House’s publisher expansion at its Devon and managing director, Hugo headquarters and the successful Mongomery-Swan. transition of Acoustic and Bass “Negotiations with Davenport Guitar to monthly publication. Publishing began back at the Montgomery-Swan says the time of LIMS this June and since acquisition will give Oyster then we have moved swiftly and considerably greater bargaining without complication to strength within the news trade conclude a deal that both parties and offer a better deal for are very happy with.” advertisers. The two former Former owner of the titles and Davenport titles will remain MI industry veteran Graham based in Cambridgeshire for the Butterworth added: “I am time being and no staff changes delighted to have concluded the are planned. sale with Oyster House. The OYSTER HOUSE: 01884 266100 Duran Audio hires JHS wins licensing award Lindsay-Johnson Spongebob musical instruments recognised for original project JOHN HORNBY Skewes & Co and acquiring the worldwide product entry against the Lewis and Taylor also bolster sales team has scooped a prestigious rights to license SpongeBob criteria of the excellence of with focus on Axys award for its Spongebob SquarePants Real Musical design, innovation and Squarepants Real Musical Instruments is turning in to a originality; consumer targeting DURAN AUDIO has Instruments from the Licensing massive success for JHS, and quality of manufacture announced the addition of Source Book Awards in a domestically and in a growing and packaging. Max Lindsay-Johnson, Steffan ceremony held on September number of export markets, JHS: 0113 286 5381 Lewis and Andrew Taylor to its 10th at the Lancaster London including Canada, France, sales and marketing team. Hotel in Lancaster Gate, Germany – even Australia and Lindsay-Johnson joins London. The award was New Zealand, are going nuts Duran as international sales presented in the Innovation for The Sponge." manager following his recent, category and has been taken The judging for the short-lived post at by the Garforth supplier of product award Studiomasters. He will be general MI as vindication for its categories, for based in the company's new imagination in looking for ways which 4,500 R&D and production facility to encourage young people to products in Zaltbommel, Netherlands. take up musical instruments. were entered, Duran’s Steffan Lewis, who LINDSAY-JOHNSON: Based “The important word in the was has been with the company in the Netherlands Spongebob range is ‘real’,” said conducted by a since 2002, now takes on the he was an audio project a delighted Dennis Drumm.
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