A VIEW OF THE LUXURY TRAVEL INDUSTRY THROUGH OUR DATA DRIVEN LENS TRAVEL TRENDS 17

Our clients ask us to send their luggage all over the globe – to and from 114 countries last year – and they come to us through many different channels. From strategic corporate partnerships to referrals and recommendations from many of the world’s leading travel advisors, our acquisition channels are as diverse and wide ranging as our clients themselves.

This large funnel allows us a unique view on the trends and preferences of the luxury traveler, and it’s a vantage point that remains largely independent of the inherent bias that can often be found when looking at this segment.

It becomes quickly obvious, for example, that luggage shipping is especially attractive to leisure travelers, especially families, skiers, golfers, cruisers, and those who value convenience and luxury above most else. Where they travel often depends on the season in which they are traveling, and the type of travel on which they are embarking.

Have a look and see for yourself. I hope you find the data and trends as interesting, informative and fun as we did. Most of all though, I hope you find it inspirational…inspiring new areas of focus, new opportunities, and new ideas.

I would love to hear from you! How do these trends measure up with what you are seeing? Does anything surprise you? What advice would you offer?

Jeff Boyd PRESIDENT [email protected] │ www.luggagefree.com THIS YEAR’S DATA REVEALS INDUSTRY TRENDS. WE HAVE IDENTIFIED POPULAR DESTINATIONS FOR LUXURY TRAVELERS, AND CAN SHARE INSIGHT INTO WHERE TRAVELERS ARE HEADED FOR GOLF, SKIING, BIKING, AND TOURISM.

LUGGAGE FREE REACHES A GLOBAL MARKET COVERAGE 2016 LUGGAGE FREE WORLDWIDE DELIVERY

DESTINATIONS VISITED BY CLIENTS IN 2016

AVAILABLE TERRITORIES While nearly 50% of Luggage Free’s shipments were domestic, travel abroad is on the rise. More people went overseas than stayed home. Travel to the U.K. topped our international list and we were able to add 11 countries to our roster this year. We’ve seen some interesting trends in the travel market this year, and we invite you to share in those insights. BRAND AWARENESS REFERRALS While a third of our clients find Luggage Free on their own accord through online searches, almost 30% of our clients return as repeat customers. Equally important to us is the many loyal travel partners we have developed over the years by consistently providing the highest white glove service.

TRAVEL ADVISORS 9.58% STRATEGIC PARTNERS 19.85% CUSTOMER REFERRALS REPEAT 5.11% CUSTOMERS 29.59% OTHER 1.68% INTERNET 34% IN 2016 WE SHIPPED LUGGAGE TO: 50 114 2586 STATES COUNTRIES CITIES TOP 20 INTERNATIONAL COUNTRY DESTINATIONS Our clients traveled to a total of 5,213 international destinations in 2016, 1,350 more than 2015, representing a 35% increase. THE TOP 20 1 19 1 U.K. 2 9 12 7 3 4 CANADA 16 3 8 5 4 17 6 5 2 14 13 7 15 8 9 10 20 11 NEW ZEALAND 12 13 14 10 15 16 17 18 19 DENMARK 20 HONG KONG 6

OUR CLIENTS’ FAVORITE 11 INTERNATIONAL 18

Milestone Savoy The Ritz Baglioni The Tribune Hotel Hotel Campo Hotel Ritz Four Seasons Hotel Hôtel de Sèze Hotel Majestic Grand Hotel Bordeaux Four Seasons Fairmont Hotel LONDON LONDON Regina ROME ROME ROME PARIS George V PARIS PARIS Barrière CANNES BORDEAUX VANCOUVER VANCOUVER THE TOP TWENTY CITY DESTINATIONS Luggage Free clients’ destinations represent many of the most frequently visited international cities. THE TOP 20 1 NEW YORK 2 MIAMI 3 3 LONDON 8 4 LOS ANGELES 18 5 ROME 19 5 6 SAN FRANCISCO 7 TETON VILLAGE 16 8 PARIS 9 PARK CITY 7 10 1 10 CHICAGO 20 9 15 11 11 WASHINGTON 6 17 12 4 D.C. 13 12 ASPEN 2 13 HOUSTON 14 14 SINGAPORE 15 VAIL 16 VANCOUVER 17 LAS VEGAS 18 TESSERA (VE) 19 BARCELONA THE TOP TWENTY 20 BROOKLYN CITY DESTINATIONS Luggage Free has the capability to ship almost anywhere in the world. These destinations represent those most frequented by our clients. TOP FIVE CITIES IN TOP FIVE INTERNATIONAL DESTINATIONS

1 5 2 2 3 4 5 3 4 5 5 1 4 4 3 1 1 2 3 1 4 5 2 1 3 4 2 22 2 3 5

UNITED KINGDOM ITALY FRANCE CANADA SPAIN 1 London 1 Rome 1 Paris 1 Vancouver 1 Barcelona 2 Southampton 2 Tessera (VE) 2 Cannes 2 Toronto 2 Madrid 3 Fife 3 Florence 3 Bordeaux 3 Montreal 3 Casares - Málaga 4 Edinburgh 4 4 Saint Tropez 4 Whistler 4 Caldes de Malavella 5 North Berwick 5 5 Neuilly sur Seine 5 Wallace 5 Seville

Luggage comprises 75% of UK travel Italy 56% Luggage France 81% Luggage Canada 56% Luggage Spain 67% Luggage ACTIVITIES IN UK ACTIVITIES IN ITALY ACTIVITIES IN FRANCE ACTIVITIES IN CANADA ACTIVITIES IN SPAIN Cruise 43% Cruise 78% Cruise 2% Cruise 58% Cruise 78% Golf 45% Golf 16% Golf 58% Golf 12% Golf 13% Ski 6% Ski 3% Ski 25% Ski 28% Ski 3% Bike 6% Bike 3% Bike 15% Bike 2% Bike 6%

ACTIVITY LUGGAGE CRUISE GOLF SKI BIKE DOMESTIC TOP FIVE DESTINATION STATES

CA NY FL CO TX TOP FIVE CITIES IN TOP FIVE U.S. STATE DESTINATIONS 1 2 2 4 5 4 2 3 2 4 5 1 3 3 4 2 5 1 4 3 1 1 5 1 5 2 3 3 4 5 CALIFORNIA NEW YORK FLORIDA COLORADO TEXAS 1 Los Angeles 1 New York 1 Miami 1 Aspen 1 Houston 2 San Francisco 2 Brooklyn 2 Palm Beach 2 Vail 2 Dallas 3 San Diego 3 Woodside 3 Fort Lauderdale 3 Denver 3 Austin 4 Beverly Hills 4 Scarsdale 4 Boca Raton 4 Avon 4 Plano 5 Santa Monica 5 Southampton 5 Orlando 5 Snowmass Village 5 San Antonio

Peninsula St. Regis The Crosby Hotel The Breakers Faena Hotel The Setai The Carlyle BEVERLY HILLS NEW YORK CITY NEW YORK CITY PALM BEACH MIAMI MIAMI BEACH NEW YORK

OUR CLIENTS’ FAVORITE DOMESTIC HOTELS IN 2016 WE SHIPPED LUGGAGE FROM: 50 97 2435 STATES COUNTRIES CITIES THE TOP TEN COUNTRIES OF ORIGIN

Luggage Free clients originate their travel from cities around the world, however the majority begin their travels in North America. Western Europe is the second largest jump off region. TOP FIVE CITIES IN TOP FIVE INTERNATIONAL ORIGINS

1 2 2 3 4 5 4 3 5 3 2 1 4 3 1 2 5 1 5 1 4 4 5 5 42 1 3 22 2 3

UNITED KINGDOM ITALY FRANCE CANADA SPAIN 1 London 1 Rome 1 Paris 1 Vancouver 1 Barcelona 2 Southhampton 2 Venice 2 Biarritz 2 Toronto 2 Madrid 3 Edinburgh 3 Florence 3 Angers 3 Montreal 3 Girona 4 Saint Andrews 4 Capri 4 Cannes 4 Whistler 4 Malaga 5 Fife 5 Porto Cervo 5 Chamonix 5 Calgary 5 Hondarribia DOMESTIC TOP FIVE STATES OF ORIGIN

NY CA FL TX CO TOP FIVE CITIES IN TOP FIVE U.S. STATE ORIGINS

2 4 2 5 2 3 4 1 5 3 3 3 2 5 1 1 4 5 4 1 4 2 5 1 1 2 3 3 4 5

NEW YORK CALIFORNIA FLORIDA TEXAS COLORADO 1 New York 1 Los Angeles 1 Miami 1 Houston 1 Aspen 2 Brooklyn 2 San Francisco 2 Palm Beach 2 Dallas 2 Vail 3 Scarsdale 3 San Diego 3 Fort Lauderdale 3 Austin 3 Denver 4 Rye 4 Beverly Hills 4 Naples 4 Plano 4 Snowmass Village 5 Southampton 5 Santa Monica 5 Sarasota 5 San Antonio 5 Avon

EMBARKATION & DISEMBARKATION LUXURY CRUISE LINES Through strategic partnerships with many of the leading cruise lines, we deliver luggage to and from scores of ports all over the world. Last year we found it especially notable that New York made a resurgence on our list as both an embark and debarkation port. TOP TEN DESTINATION GOLF

GOLF

DESTINATION

It’s no secret golf bags are cumbersome, which is why sending golf bags ahead is so popular with our clients. When it comes to destinations, the scattered distribution of golf bag shipments is extremely unique. OUR CLIENTS’ FAVORITE GOLF COURSES

North Berwick Golf Club Old Course (St. Andrews) Kingsbarns Golf Links PGA Catalunya Elmgreen Golf Club Kauri Cliffs Golf Course NORTH BERWICK, ST. ANDREWS, SCOTLAND ST. ANDREWS, SCOTLAND GIRONA, SPAIN DUBLIN, IRELAND MATAURI BAY, NEW ZEALAND TOP TWENTY DESTINATIONS SKIING The top twenty places we send our clients to ski.

SKI

DESTINATION Where do our clients ski? Just about anywhere it seems and they are doing it more often as evidenced by the 58% increase in the number of skis we sent last year (year over year). OUR CLIENTS’ FAVORITE SKI

Hotel Jerome The Little Nell Montage Four Seasons Stein Eriksen ASPEN ASPEN DEER VALLEY JACKSON HOLE PARK CITY ORIGINATION & DESTINATION CYCLING

BIKE

DESTINATION

Nothing beats riding your own bike when you travel, but not much is worse than getting it there, which is why bike shipping is so popular with our clients.

2016 DESTINATION WEIGHTED BY DAYS SEASONAL IN SEASON TRENDS A quick glance shows TIMELINE a significant spike in international travel during the summer, along with a noteworthy increase in domestic shipments during the Holiday season.SEASONAL DESTINATIONS 2016 ACTIVITY SEASONAL TRENDS Luggage Free clients stay active, consistently golfing and cycling year round. Skiing is obviously seasonal, with shipments spiking in the Winter and Holiday seasons. However most interesting is the volume of clients setting off on luxury cruises during the Holidays.

TRIPS WEIGHTED BY DAYS IN SEASON TELL US WHAT YOU THINK

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