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FEATURES

10 Legislative News An update on beverage industry bills in the State House and Senate. 24 Bourbon Boom Selling the spirit has never been timelier, says this month’s guest columnist. 26 Delivery 2.0 Using a smartphone to order food is one thing. Can it work 36 for alcohol? 36 Do You Speak ‘Botanical’? London Dry, New Western and Beyond, botanicals give their complex identities. 42 The New Whiskey Paradox Amid high demand and short supply, how do distillers manage to keep new fl owing? 48 Bianchi’s Turn Beyond the “big two,” Italian white are primed to charm Americans. 52 : Fresh Focus A conversation with Tim Hassett, President, Beam 42 North America.

48 52 May 2015 RHODE ISLAND BEVERAGE JOURNAL 3 MAY2015

54 Grows Up Quietly, yet unmistakably, Washington has become a force to be reckoned with. 58 All in the Family The Palm Bay International craft spirits portfolio emphasizes family and quality. 54 60 Brand Profi le Wild Turkey tastes the sweet success of its American Honey brand. 62 The Pursuit of Hoppiness Understanding is key to selling beer today. 66 Bar Talk is in at ’s Betty in Fulton Market. 58

66 62 DEPARTMENTS

5 Market Point 22 On Premise Advice 30 New Products & Promotions 6 News Front 25 Retail Review 32 Serving Up/Talkin’ Tech 12 Association News 28 Wine Buzz 34 Beer Column 14 Around Town 29 The Find

HOW BEER, WINE BRAND INDEX BEER BRAND INDEX AND SPIRITS WINE BRAND INDEX SHOPPING NETWORK Page 1a GET TO THE THE INDEX MARKETPLACE The largest compilation of beverage alcohol price and brand information.

4 RHODE ISLAND BEVERAGE JOURNAL May 2015 See www.thebeveragejournal.com for online product access RHODE ISLAND MAY2015 BEVERAGE JOURNAL Volume 79, May 2015, No. 5 (ISSN 0035-4652) The month of May warms up on trends to watch: especially in gin, whiskey and wine. Thaw out sales with increased PUBLISHER 54 Washington Wine Grows Up Gerald P. Slone industry insight. Quietly, yet unmistakably, Washington has become a force to be [email protected] reckoned with. EDITOR & ASSOCIATE PUBLISHER ° Our May cover story is gin, which may well be the most retro and progressive Dana Slone spirit on the market today. We focus on the botanical character of gin and each [email protected] 58 All in the Family brand’s unique expression. The Palm Bay International craft spirits portfolio emphasizes DIRECTOR OF WHOLESALE SERVICES family and quality. 54 Laurie Buick ° We look at the way suppliers have managed to continue creating new whiskey [email protected] brand extensions, batches and special bottlings in response to the sales boom. Brand Profi le 60 SUBSCRIPTION/RETAIL SERVICES Similarly, a local guest columnist shares her insight into capitalizing on Brian Slone ° Wild Turkey tastes the sweet success of its American burgeoning bourbon. Honey brand. [email protected] DESIGN 62 The Pursuit of Hoppiness Evan Fraser [email protected] Understanding hops is key to selling beer today. WRITERS 66 Bar Talk Lauren Daley Bob Sample Gin is in at Chicago’s Betty in Fulton Market.

58 SUBSCRIPTIONS & RENEWALS In wine, topics include under-the-radar Italian white wines and a deeper look at $35 FOR ONE YEAR $8 FOR SINGLE COPY ° $60 FOR TWO YEARS (Includes shipping and handling) Washington State. Subscription includes Cellar user ID and password ° On Premise Advice reviews Grower or “RM” - récoltant manipulant. All sales are final. It’s becoming a very timely and popular choice. thebeveragejournal.com 203.288.3375 The demographics of the U.S. beer drinking public are dynamic, as are Published Monthly By: The Rhode Island Beverage ° Journal; 2508 Whitney Avenue, P.O. Box 185159; Hamden, movements by brewers to grow and profit. The Beer Column explores. CT 06518 is devoted to all liquor, wine and beer licensees. Nothing may be reproduced or uploaded without written ° We look at legislative updates that impact the industry, while RIHA takes permission from the publisher. This includes articles, on tips. pictures, pdf files, online or electronic versions. Not responsible for unsolicited material or advertising claims. Plus, this month’s Around Town, Serving Up and Retail Review demonstrate 66 The opinions expressed here are that of the individual ° 62 how the local industry is rockin’ with activity. Share your news and share authors and not necessarily the views of The Rhode Island Beverage Journal. We reserve the right to reject the spotlight. DEPARTMENTS any material that is flawed due to content or design. All advertisements and price list advertising are subject to the approval of The Beverage Journal which reserves the 5 Market Point 22 On Premise Advice 30 New Products & Promotions right to edit, reject or properly classify. 6 News Front 25 Retail Review 32 Serving Up/Talkin’ Tech 12 Association News 28 Wine Buzz 34 Beer Column ON THE Periodicals postage paid at New Haven, CT. COVER 14 Around Town 29 The Find Postmaster: Send address changes to: RI Beverage Journal, P.O. Box 185159, Hamden CT 06518 HOW BEER, WINE DO NOT FORWARD. Gin Sour photograph by Sophie Carr LIQUOR BRAND INDEX BEER BRAND INDEX AND SPIRITS National Coverage, Local Advantage Page 1a The Beverage Network Publications are served by: ImageBrief.com WINE BRAND INDEX SHOPPING NETWORK GET TO THE Beverage Media Group, Inc. 116 John Street, 23rd floor, New York, NY 10038 THE INDEX MARKETPLACE tel 212.571.3232 fax 212.571.4443 www.bevnetwork.com The largest compilation of beverage alcohol price and brand information.

May 2015 RHODE ISLAND BEVERAGE JOURNAL 5 NEWSFRONT

BROWN-FORMAN NAMES CAMPBELL BROWN marketing will be supported through a mix of traditional and paid PRESIDENT OF OLD FORESTER media, digital media, public relations and experiential marketing. “As a fan, the idea of working with Strongbow was very Brown-Forman announced appealing, and the tone of their creative idea paired perfectly with that Campbell Brown has been my own,” said Stewart. “We had a great time filming the spots.” In promoted to the new position of addition to the new TV campaign, Strongbow has unveiled two President, Old Forester, effective new flavors, Strongbow Red Berries and Strongbow Ginger, as May 1, 2015. Brown, who is a part of a brand new variety pack launch. fifth generation descendent of company founder George Garvin Brown, will be responsible for DICKEL’S FORMER MASTER DISTILLER JOINS the worldwide growth of the Old Forester trademark. He will be POPCORN SUTTON DISTILLING charged with leveraging the current momentum of Old Forester, which has experienced a recent growth in sales for the first time in decades, to develop it into a national and international iconic Popcorn Sutton Distilling American bourbon brand. Brown will also guide the development announced in March that John R. of the Old Forester Distillery on Louisville’s historic West Main Lunn has assumed the position of Street. Brown will report to Lawson Whiting, Chief Brands and Master Distiller with the company. Strategy Officer. The move comes as the company continues to expand its regional presence and distribution nationwide. Lunn most recently RECOGNIZED BY NATIONAL served as Director of the Southern Hub and Master Distiller ASSOCIATION FOR FEMALE EXECUTIVES with multinational alcoholic beverage company, Diageo. In this role, Lunn was responsible for distillation, maturation, bottling The National Association for and visitor center operations at the George Dickel Distillery in Female Executives (NAFE) has Tullahoma, Tenn., and the modernization of the historic Stitzel- named Diageo as one of their 2015 Weller Distillery in Louisville, Ky. “Americans love authentic “Top Companies for Executive Women.” As one of the country’s craft brands, white spirits and bourbon, which I think makes largest associations for women professionals and business owners, Popcorn Sutton perfectly positioned for growth. I can’t think NAFE releases the list annually to honor American corporations of a better person to lead us into the future than John,” said that identify, promote and nurture successful women. This is the Megan Kvamme, CEO of Popcorn Sutton Distilling. fourth time NAFE has selected Diageo for the Top 50 list. “At Diageo, we are enriched by the unique ideas and perspectives that every one of our employees brings to work each day,” said Tara Hunt, ROYAL WINE CORP. ADDS INDUSTRY VETERAN General Counsel and Senior Vice President Human Resources, TO TEAM Diageo North America. Diageo offers a variety of flexible working arrangements including job share, flextime, compressed hours and Royal Wine Corporation (RWC), the opportunities to work from home. world’s largest producer and importer, announced that Charles Lynch has joined its wine and spirits SIR PATRICK STEWART STARS IN NEW team in the newly-created position of STRONGBOW CIDER CAMPAIGN Vice President of Business Development Global brand Strongbow – Spirits & . Lynch will be launched its latest television responsible for sourcing new brands and continuing to build commercial campaign starring on the growth that Royal Wine Corp. has seen in the spirits legendary actor Sir Patrick Stewart. category. Lynch has more than 35 years of experience with The national campaign highlights other wine and spirits industry leaders, such as Brown-Forman, why Strongbow over ice is the CEDC and Charmer. Over the course of his career, he has “bestest” cider experience possible, focused on developing new brands, sales and working directly so much that even a respected celebrity the caliber of Sir Patrick with distributors to ensure the successful launch of products. Stewart isn’t necessary. The tongue-in-cheek take on celebrity

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SONOMA-CUTRER TAKES “MOST-POPULAR” the “culinary vision” for BA events including SAVORSM: An WIN American Craft Beer & Food Experience, the Farm to Table Pavilion at the Great American Beer Festival®, the World Beer Sonoma-Cutrer, distinguished for producing world- Cup® dinners and write for his craft beer chef-centric blog on class, award-winning Chardonnay, has been voted CraftBeer.com, “Craft Beer with Chef Adam.” He has been the “Most Popular Chardonnay” in America. working with the BA for seven years. “He knows how to push Restaurants weighed in on top-selling wines in Wine the palate and he is a valuable ambassador as we continue to & Spirits Magazine’s 26th Annual Restaurant Poll, provide resources on beer pairing,” said Julia Herz, publisher where Sonoma-Cutrer was named number one in of CraftBeer.com and craft beer program director at the the category. For 23 out of the last 26 years, Sonoma- Brewers Association. Cutrer Russian River Ranches Chardonnay has been named the top-selling, chardonnay in the poll. Additionally, in the BERINGER NAMES NEW CHIEF Restaurant Top 50 category, guests at America’s top restaurants named Sonoma-Cutrer the “number three top-selling brand in the entire wine industry.” With a focus on the production of Beringer Vineyards named Mark Beringer outstanding Chardonnay and , Sonoma-Cutrer has as Chief Winemaker beginning April 20, been crafting wines since 1981 in the esteemed Russian River 2015. A direct descendant of founding Valley growing region of Sonoma County, California. brother, Jacob Beringer, Mark brings a “familial passion” as well as decades of WINES FROM SPAIN TARGETS U.S. MARKET experience to Beringer. “It's WITH NEW CAMPAIGN an honor to step in and continue the legacy of winemaking that Beringer has long been known for. I am incredibly Wines from Spain, the trade excited to craft wines that reflect the best of Napa Valley, association responsible for the the very same sentiment that led my great-great-grandfather promotion of Spanish wines to establish Beringer in 1876,” said Beringer. Most recently around the world, launched a at Artesa, with additional experience at Duckhorn, Beringer new integrated public relations and marketing campaign in has years of working across a variety of Napa Valley vineyards the United States. The campaign will focus on educating and appellations. Prior Chief Winemaker Laurie Hook has and promoting the diversity of Spanish wines to trade, press transitioned to Winemaker Emeritus. Hook has been with and consumer audiences through media and trade relations, Beringer Vineyards since 1986. event marketing and dynamic digital media content. “This promotion comes at a time of real appreciation for Spanish DISTILLED SPIRITS COUNCIL CEO TO STEP food, as well growing interest in indigenous Spanish varietals, DOWN END OF YEAR and experimentation with new styles,” said Angel Martín Acebes, Senior Trade Commissioner of Spain. Sales of After nearly 16 years of service to the in the U.S. have grown steadily over the past Distilled Spirits Council of the United five years, and last year, the value of Spanish wine imports States (DISCUS) and to the spirits industry, grew by 3 percent. Dr. Peter H. Cressy announced to the DISCUS Board of Directors at its annual BREWERS ASSOCIATION NAMES DULYE meeting last week his desire to step down EXECUTIVE CHEF as CEO at the end of 2015. "It has been a great privilege to be CEO of the Distilled Spirits Council and to have worked with Adam Dulye has been named Executive such outstanding member companies whose commitment to Chef of the Brewers Association (BA) both social responsibility and market modernization has been and CraftBeer.com. Dulye will use his remarkable,” Cressy said. A search committee headed up by culinary background to promote the DISCUS Vice Chairman and Moët Hennessy USA CEO Jim value and compatibility of craft beer and Clerkin, and including Cressy, will begin a national search in cuisine. He will also continue to provide the near future.

8 RHODE ISLAND BEVERAGE JOURNAL May 2015 See www.thebeveragejournal.com for online product access NEWSFRONT

SONOMA-CUTRER TAKES “MOST-POPULAR” the “culinary vision” for BA events including SAVORSM: An CHARDONNAY WIN American Craft Beer & Food Experience, the Farm to Table Pavilion at the Great American Beer Festival®, the World Beer Sonoma-Cutrer, distinguished for producing world- Cup® dinners and write for his craft beer chef-centric blog on class, award-winning Chardonnay, has been voted CraftBeer.com, “Craft Beer with Chef Adam.” He has been the “Most Popular Chardonnay” in America. working with the BA for seven years. “He knows how to push Restaurants weighed in on top-selling wines in Wine the palate and he is a valuable ambassador as we continue to & Spirits Magazine’s 26th Annual Restaurant Poll, provide resources on beer pairing,” said Julia Herz, publisher where Sonoma-Cutrer was named number one in of CraftBeer.com and craft beer program director at the the category. For 23 out of the last 26 years, Sonoma- Brewers Association. Cutrer Russian River Ranches Chardonnay has been named the top-selling, chardonnay in the poll. Additionally, in the BERINGER VINEYARDS NAMES NEW CHIEF Restaurant Top 50 category, guests at America’s top restaurants WINEMAKER named Sonoma-Cutrer the “number three top-selling brand in the entire wine industry.” With a focus on the production of Beringer Vineyards named Mark Beringer outstanding Chardonnay and Pinot Noir, Sonoma-Cutrer has as Chief Winemaker beginning April 20, been crafting wines since 1981 in the esteemed Russian River 2015. A direct descendant of founding Valley growing region of Sonoma County, California. brother, Jacob Beringer, Mark brings a “familial passion” as well as decades of WINES FROM SPAIN TARGETS U.S. MARKET winemaking experience to Beringer. “It's WITH NEW CAMPAIGN an honor to step in and continue the legacy of winemaking ATIONA N L that Beringer has long been known for. I am incredibly

Wines from Spain, the trade

excited to craft wines that reflect the best of Napa Valley,

association responsible for the

the very same sentiment that led my great-great-grandfather

A promotion of Spanish wines PRIL to establish Beringer in 1876,” said Beringer. Most recently 1 2 01 L 5 around the world, launched a at Artesa, with additional experience at Duckhorn, Beringer A U N H new integrated public relations and marketing campaign in has years of working across a variety of Napa Valley vineyards C the United States. The campaign will focus on educating and appellations. Prior Chief Winemaker Laurie Hook has and promoting the diversity of Spanish wines to trade, press transitioned to Winemaker Emeritus. Hook has been with and consumer audiences through media and trade relations, Beringer Vineyards since 1986. event marketing and dynamic digital media content. “This promotion comes at a time of real appreciation for Spanish DISTILLED SPIRITS COUNCIL CEO TO STEP food, as well growing interest in indigenous Spanish varietals, DOWN END OF YEAR *Internal Sales data (2010–2014) and experimentation with new styles,” said Angel Martín **Mintel’s Global New Product Database †Kelton Research, 2014 Acebes, Senior Trade Commissioner of Spain. Sales of After nearly 16 years of service to the Spanish wine in the U.S. have grown steadily over the past Distilled Spirits Council of the United five years, and last year, the value of Spanish wine imports States (DISCUS) and to the spirits industry, Canada’s #1 RTD brand translates into grew by 3 percent. Dr. Peter H. Cressy announced to the PROVEN PERFORMER a 20MM case opportunity in U.S.* DISCUS Board of Directors at its annual BREWERS ASSOCIATION NAMES DULYE meeting last week his desire to step down EXECUTIVE CHEF as CEO at the end of 2015. "It has been a great privilege to be CEO of the Distilled Spirits Council and to have worked with Tropical flavors skyrocketed in the last 2 years Adam Dulye has been named Executive such outstanding member companies whose commitment to (600+ non-alcoholic launches). Palm Breeze will Chef of the Brewers Association (BA) both social responsibility and market modernization has been HOT FLAVOR TREND lead this trend in the FMB segment in 2014** and CraftBeer.com. Dulye will use his remarkable,” Cressy said. A search committee headed up by culinary background to promote the DISCUS Vice Chairman and Moët Hennessy USA CEO Jim value and compatibility of craft beer and Clerkin, and including Cressy, will begin a national search in cuisine. He will also continue to provide the near future. 11MM Millennial women consuming High-potenTial targeT over 13MM cases of FMB yearly † LEGISLATIVENEWS Updates on Bills Concerning Alcohol HOUSE AND SENATE REVIEW AND CONSIDER

BY LAUREN DALEY

There are a number of bills currently being considered by the Rhode Island General Assembly’s 2015 legislative session that a farmers’ market, similar to that permitted powdered alcohol a crime punishable by a could affect the state’s . in Massachusetts. fine and/or imprisonment. As of press time, the only bill that had passed is House Bill 5253, which amends HOUSE BILL 5523 SENATE BILL 0255 the General Laws to remove the Would provide that a distillery producing Would make the possession of an alcohol of the town of Barrington from issuing 50,000 gallons or more of product would without liquid device a crime punishable Class A licenses. In other movements, the pay a licensing fee of $3,000. A distillery by a fine and/or imprisonment. Senate Judiciary Committee passed Senate producing less than 50,000 gallons per Bill 0175 as amended and referred it to year would pay a licensing fee of $500 per SENATE BILL 0047 the House Judiciary Committee. This act year. It would also grant a tax exemption Would prohibit the use of direct cash would make the possession of powdered on the first 50,000 gallons of distilled assistance funds held on Electronic Benefit alcohol a crime punishable by a fine and/ spirits produced and distributed in this Transfer cards for the purchase of alcoholic or imprisonment. House Bill 5250 was state to any distillery that has been owned beverages, lottery tickets, tobacco products postponed at request of the sponsors. and operated in this state for at least 12 and certain other products and services. It would prohibit eligible recipients of consecutive months. The act would further provide for penalties direct cash assistance from using direct for violations of the act and would take cash assistance funds for the purchase HOUSE BILL 5178 effect upon passage. of alcoholic beverages, lottery tickets, or Would permit class A liquor retail license tobacco products. holders to elect on four occasions annually HOUSE BILL 5018 The following bills have been to serve unlimited samples of wine Would prohibit a recipient of direct cash recommended held for further study by products available for purchase from the assistance on electronic benefit cards from various committees: licensee’s outlet. utilizing that benefit card at liquor stores, casino gaming facilities and various other SENATE BILL 0356 HOUSE BILL 5081 adult entertainment establishments, and Would prohibit individuals from completing Would create a Wine Direct Shipper would establish penalties for violations alcohol-server training requirements from License for licensed producers in any state by recipients. This act would also prohibit online or internet sources. to directly ship a limited amount of wine store owners from accepting the benefit to residents age 21 or older for personal card for the purchase of prohibited items HOUSE BILL 5428 consumption with oversight by the and provides for penalties for violations, Would permit the sale of farmer- department of business regulation and/or and would create a new criminal offense products at farmers’ markets statewide. the division of taxation with any violations deeming such offenses as “fraud against punishable as a misdemeanor with a fine the department of human services.” SENATE BILL 0354 of up to $1,500 and/or imprisonment for a Would amend the current law so that a period of up to one year. A full list of bills and amended or current farmer-winery or a farmer-brewery may, text can be found at under certain conditions, be licensed to sell HOUSE BILL 5189 www.rilin.state.ri.us/Pages/Default.aspx. ■ wine/beer for off-premises consumption at Would make the possession or sale of

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WE’VE REACHED THE TIPPING POINT

BY DALE J. VENTURINI

The legislative season is in full swing and we are currently University concluding that eliminating the tipped wage could facing numerous wage bills that threaten the livelihood of the cost Rhode Island up to 3,400 jobs. The analysis also found that restaurant industry. tipped employees already earn 35 percent more than the state’s At the forefront is H-5364/S-291. This bill seeks to completely minimum wage. eliminate the tipped wage. While this is of incredible concern to The bottom line is that H-5364 jeopardizes jobs. It does not our industry, the force behind the tipped wage movement is of protect employees. even greater concern. We are under attack by paid activists with Also on the horizon is H-5074/S-194. This bill seeks to raise the no experience in the restaurant sector, and they are deliberately minimum wage to $10.10 in 2016, not even three months after misrepresenting the facts related to our industry. This is part of a the minimum wage was raised to $9.00/hour. This is part of a strong, coordinated, calculated and persistent campaign against national strategy to raise the minimum wage to $15.00/hour. our industry from out-of-state entities. If their agenda is passed, it Variations of this legislation have been enacted in other parts of will dramatically change the way we do business in Rhode Island. the country to disastrous results. The current tip-credit law allows employers to credit a portion Finally, H-5363, or the ‘Tip Fraud’ Bill, erroneously implies that of an employee’s received tips toward the state’s minimum restaurants and hotels are stealing from and/or defrauding their wage rate. Rhode Island state law permits employers to pay a employees of tips. This legislation could subject employers to tipped employee a minimum cash wage of at least $2.89 per thousands of dollars in fines each year. hour and take a tip credit of $6.11 per hour, for a total of $9.00 The restaurant industry has been an engine of growth for per hour - which is Rhode Island’s minimum wage. However, the nation’s employment recovery for the last several years. if an employee’s tips fall below the tip credit of $6.11 per hour, Restaurants have been the third largest private-sector job creator the employer is responsible for making up the difference and since the employment recovery began in 2010. Implementing ensuring that the employee is paid at least minimum wage, this bill will have a devastating effect. The current system works. regardless of tips. So, in no instance will an employee ever make Employers operate under a business model that has encouraged less than minimum wage. growth and created jobs and has provided the state with a steady In fact, according to the National Restaurant Association (NRA), and growing revenue stream. We simply cannot afford to let the tip-earning employees can be among the industry’s higher- interests of out-of-state organizations dictate how we do business earning employees, earning a median of $12 to $17 an hour in in Rhode Island. tips, according to recent NRA research. Employees and employers pay taxes on those tipped wages.

How will eliminating the tipped wage affect the restaurant industry? Well, it would more than triple current labor costs, and with already-slim margins, restaurant owners will be forced to make tough decisions. Recently, the Employment Policies Institute (EPI) in Washington, D.C., released analysis www.rihospitality.org conducted by economists at Miami University and Trinity ABOUT DALE J. VENTURINI, PRESIDENT & CEO, RHODE ISLAND HOSPITALITY ASSOCIATION A veteran of more than 25 years in the hospitality industry, Venturini is considered by many to be the voice of the industry in the state of Rhode Island. She has been instrumental in improving the industry’s educational and training programs in the state, as well as enhancing the bottom line of the business she represents. Venturini splits her time between the office and the State House, a constant presence for her membership.

12 RHODE ISLAND BEVERAGE JOURNAL May 2015 See www.thebeveragejournal.com for online product access DON’T MISS AN ISSUE OR ONLINE ACCESS

02802 Your expiration date is located on the top line. RI Renew and never lose access to prices, products and market information. RI 02802

The Beverage Journal 2508 Whitney Avenue, Hamden CT 06518 t: 203-288-3375 e: [email protected] www.TheBeverageJournal.com AROUNDTOWN

TWIN RIVER CASINO DONATES TO SCHOOL RENOVATIONS IN LINCOLN

At the opening party for Rhodehouse Live!, a new music, comedy and karaoke venue at Twin River Casino, officials presented a $2,500 check to Town Administrator Joseph Almond to support the Hot Potato School renovations in Lincoln schools. The preview party took place on March 18, 2015.

Kim Ward, Director of Community and Public Affairs, Twin River Casino; T. Joseph Almond, Administrator, Town of Lincoln; and Craig Sculos, Vice President and General Manager, Twin River Casino.

RIHA HOSTS “TEA & ‘TINIS” WOMEN IN HOSPITALITY EVENT

The RI Hospitality Association (RIHA) hosted an afternoon of tea and an evening of martinis, during a moderated conversation in their first annual Tea & ‘Tinis event on March 17, 2015. Gail Ciampa, Food Editor of The Providence Journal, hosted the event, along with a panel of successful women in the hospitality industry. More than 100 women attended the afternoon tea, which also featured finger sandwiches followed by specialty martinis, to hear from panelists including: Lisa Mattiello, Director of Catering at Pranzi Catering & Events; Lisa Speidel, Owner of Persimmon Restaurant; and Tracy Rabar, Guest Service Specialist, Instructor, Entrepreneur and Owner of Avenue N American Kitchen. The women discussed their own challenges, as well as opportunities and success factors they see for women in the hospitality, travel and tourism industry.

Lisa Mattiello, Director of Catering at Pranzi Catering & Events; Tracy Rabar, Guest Service Specialist, Instructor, Entrepreneur and Owner of Avenue N American Kitchen; Lisa Speidel, Owner of Persimmon Restaurant; Gail Ciampa, Food Editor, The Providence Journal; and Dale Venturini, President & CEO, RI Hospitality Association.

NARRAGANSET COMPANY MAKES BREWERS ASSOCIATION TOP 50 LIST

The Brewers Association (BA) released its annual lists of the top 50 craft and overall brewing companies in the U.S., based on beer sales volume. Of the top 50 overall brewing companies, 42 were craft brewing companies. Making the list at number 47 was Rhode Island’s Narraganset Brewing Company. The company was founded in Cranston, R.I. in 1890. “The companies on this list include the vanguard of the craft industry,” said Bart Watson, chief economist, Brewers Association. “They are exposing new beer lovers to craft, opening new markets and creating opportunities for the entire category. As they continue to grow, so will the availability of innovative and high-quality produced for all to enjoy.”

14 RHODE ISLAND BEVERAGE JOURNAL May 2015 See www.thebeveragejournal.com for online product access

AROUNDTOWN

PALM BREEZE LAUNCH PARTY WELCOMES SPRING

Palm Breeze, Canada’s top-selling ready-to-drink (RTD) brand, is now available in Rhode Island through C&C Distributing. A kickoff party at Dave & Busters in Manchester, Conn, heralded its regional arrival in time for spring on March 19, 2015. Targeted towards the 11 million U.S. female consumers of flavored beverages (FMBs) and Millennials, 1 Palm Breeze uses a neutral malt base that drinks similarly to a high-end with a short, crisp, clean taste, allowing its natural fruit juices and flavors to come through. Palm Breeze is available in the state in two tropical fruit flavors: Ruby Grapefruit and Pineapple Mandarin Orange. Palm Breeze is produced by Mark Anthony Brands, Inc.

1. Palm Breeze flavors on display. 2. C&C Distributing of Rhode Island Sales Team, including Bob Zannella, Scott Dulieu and Keith Morris of the C&C 2 Leadership Team. 3. Andrew Bussiere, Paul Jansky, Tim McGovern and Bill Nelson, all with Mark Anthony Brands. 4. Greeters at the event held on March 19, 2015. 5. Samples are readied for the sales education meeting.

3

4 5

Photos by Michael Leung.

SOUTH KINGSTOWN’S SONS OF LIBERTY SPIRITS TAKES CONSUMER AWARDS

Sons of Liberty Spirits Company has brought two Drammie Awards back to the Ocean State with victories in the categories of 2015 Best Whiskey Distillery and Best Whiskey Packaging (UPRISING American Single Malt). The Drammie Awards, presented by ForWhiskeyLovers.com, encourages whiskey enthusiasts to share which whiskey industry products they enjoy through a popular vote. “We are honored to have taken two Drammie awards back to South Kingstown this year,” said Sons of Liberty Owner, Mike Reppucci. “The voting for The Drammies is put strictly into the hands of the consumers and when a smaller, local distillery beats out other internationally-recognized and distributed brands, it speaks volumes to our loyal fan base and we cannot thank them enough.”

16 RHODE ISLAND BEVERAGE JOURNAL May 2015 See www.thebeveragejournal.com for online product access - Introducing Sutter Home Red Blend - 91 POINTS “Juicy red berries and sun-ripened cherries… silky vanilla notes.” –The Tasting Panel

The Tasting Panel December 2014 SutterHome.com ©2015 Sutter Home Winery Inc., St. Helena, CA

SH-2015 Bev Media Red Blend Ad-Mar.indd 1 2/3/15 4:15 PM AROUNDTOWN AROUNDTOWN

CRAFT BEER GUILD DEBUTS SPIRITS RHODE ISLAND'S GARCIA PLACES AT REGIONAL COCKTAIL COMPETITION Craft Beer Guild Distributing of RI is now carrying the Blue Print Spirits portfolio. The craft spirit distillers in the The first of seven cocktail competitions held at Westport, company’s newly-formed spirits division “have similar Connecticut’s Kawa Ni, designed to showcase craft cocktail stories and ideals as the brewers who started, and helped programs, yielded a winner from New York on March 24, to popularize, the craft beer category. Craft spirits go 2015. The series, organized by Jeff Marron, beverage hand-in-hand with craft beer, and we are very excited 1 manager for Kawa Ni, The Whelk, and leFarm, continues to introduce, and grow, a world class spirits portfolio to at Kawa Ni on May 12; June 23; Aug. 4; Sep. 15; Oct. 27 enhance our portfolio of award-winning craft beers,” said and the final is scheduled for Nov. 15, at The Whelk. Of the 1 2 Dave Cumming, Market Manager for Craft Beer Guild field competitors, Rhode Island’s Carlos Garcia took third Distributors. Portland, Maine’s Ned Wight, owner of New place, Connecticut’s Carl Summa came in second, and Jon England Distilling, visited Rhode Island, talking to retailers Kraus, a member of the United States Guild about his hand-crafted spirits as part of the new venture. New York (USBG NY) chapter and principal at The Gilroy, New York, New York took first place. The 1. Ned Wight, owner of New England Distilling, educated sponsoring spirit was Appleton Estate Rum and the secret retailers on three spirits in the line. ingredient was Ancho Reyes Ancho Chile . 2. Ingenium Gin, Gunpowder Rye and Eight Bells Rum. 2 3. The tasting information sheet. 1. The stage is set. Sponsor spirit Appleton Estate Rum. 2. Jeff Marron addresses the competitors. 3. Carlos Garcia, USBG RI and Bartender at New Coffee & Spirits in Providence, created The De Goma and took third place. 4. Post-competition celebration at Luxe Modern Wine 3 & in Westport, Conn. Bartenders Vincenzo Anastasia, James Menite, Megan Lambert, Douglas Tirola of "Hey Bartender" film fame, Jon Kraus, Jeff Marron and Carlos ST. GEORGE SPIRITS HOSTED IN NEWPORT Garcia.

The Revolving Door in Newport hosted a tasting in conjunction with Horizon Beverage on March 31, 2015 3 for beverage trade professionals and guests. St. George Spirits, an artisanal distillery located in Alameda, Calif., produces a range of spirits under the direction of Master Distiller Lance Winters, including vodka, , whiskey, rum, gin, and liqueurs.

1. Kevin Fethe, Division Vice President of Sales, Northeast, 1 2 St. George Spirits led the presentation. 2. St. George Spirits California Citrus, All Purpose Vodka, and Green Chile. 3. Jason Kindness of The Revolving Door works the spirit. 4 4. Elizabeth Sawtelle of Nick’s on Broadway mixes a cocktail. Photos 2 and 3 by Stephanie Webster c/o CTbites.com. Photo 4 by Chris Almeida.

BROCKMANS GIN EXPANDS TO RHODE ISLAND

Brockmans Gin, a super-premium new-style gin, continues its U.S. growth with the addition of two new states: Connecticut and Rhode Island. Starting in March, Horizon Beverage Company began carrying the gin in Rhode 1 2 Island. With this expansion, Brockmans’ full market list will

Photos by Chris Almeida. now encompass Massachusetts, New Jersey, Connecticut, Rhode Island and New York. “The distinct character of our award-winning gin has seen tremendous success in Massachusetts and New Jersey and has exceeded expectations during our soft launch in New York City,” said Bob Fowkes, Director and Co-Founder of Brockmans Gin. “The positive response we have received makes us confident that we are ready to expand to Rhode Island and we look forward to partnering with Horizon Beverage.”

18 RHODE ISLAND BEVERAGE JOURNAL May 2015 See www.thebeveragejournal.com for online product access AROUNDTOWN

RHODE ISLAND'S GARCIA PLACES AT REGIONAL COCKTAIL COMPETITION

The first of seven cocktail competitions held at Westport, Connecticut’s Kawa Ni, designed to showcase craft cocktail programs, yielded a winner from New York on March 24, 2015. The series, organized by Jeff Marron, beverage 1 manager for Kawa Ni, The Whelk, and leFarm, continues at Kawa Ni on May 12; June 23; Aug. 4; Sep. 15; Oct. 27 and the final is scheduled for Nov. 15, at The Whelk. Of the field competitors, Rhode Island’s Carlos Garcia took third place, Connecticut’s Carl Summa came in second, and Jon Kraus, a member of the United States Bartenders Guild New York (USBG NY) chapter and principal bartender at The Gilroy, New York, New York took first place. The sponsoring spirit was Appleton Estate Rum and the secret ingredient was Ancho Reyes Ancho Chile Liqueur. 2 1. The stage is set. Sponsor spirit Appleton Estate Rum. 2. Jeff Marron addresses the competitors. 3. Carlos Garcia, USBG RI and Bartender at New Harvest Coffee & Spirits in Providence, created The De Goma and took third place. 4. Post-competition celebration at Luxe Modern Wine & Cocktails in Westport, Conn. Bartenders Vincenzo Anastasia, James Menite, Megan Lambert, Douglas Tirola of "Hey Bartender" film fame, Jon Kraus, Jeff Marron and Carlos Garcia.

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Photos 2 and 3 by Stephanie Webster c/o CTbites.com. Photo 4 by Chris Almeida.

BROCKMANS GIN EXPANDS TO RHODE ISLAND

Brockmans Gin, a super-premium new-style gin, continues its U.S. growth with the addition of two new states: Connecticut and Rhode Island. Starting in March, Horizon Beverage Company began carrying the gin in Rhode Island. With this expansion, Brockmans’ full market list will now encompass Massachusetts, New Jersey, Connecticut, Rhode Island and New York. “The distinct character of our award-winning gin has seen tremendous success in Massachusetts and New Jersey and has exceeded expectations during our soft launch in New York City,” said Bob Fowkes, Director and Co-Founder of Brockmans Gin. “The positive response we have received makes us confident that we are ready to expand to Rhode Island and we look forward to partnering with Horizon Beverage.”

May 2015 RHODE ISLAND BEVERAGE JOURNAL 19 AROUNDTOWN

JOHNSON BROTHERS LAUNCHES KINKY GOLD AND BLUE

Johnson Brothers of Rhode Island launched two new Kinky Cocktails flavors, Blue and Gold, to join Pink in the Kinky Cocktails line on April 2, 2015 at Snookers Sports, Billiards Bar & Grille in Providence. Kinky Gold is a fusion of super premium vodka distilled five times with peach and tropical flavors. Kinky Blue offers a wild berry taste profile. The launch included a brand education session for sales team 1 2 members and account guests.

1. Kinky Cocktails is a premium malt beverage with a “naughty fusion of fruit fl avors and refreshingly clean, crisp fi nish.” 2. A variety 12-pack including all three fl avors will be available in May. 3. Julie Mansur presenting Kinky Cocktails to the sales team. 4. Mike Persons, On Premise Sales Manager, Johnson Brothers of RI; Ryan Sullivan, Prestige Wine & Spirits Group; Julie Mansur, Spirit Brand Manager, Johnson Brothers of RI; John Ellsessar, Prestige Wine & Spirits Group; Mark Preskenis, Prestige Wine & Spirits Group; Keith Miranda, President, 3 Johnson Brothers of RI; Mark McLean, Retail Sales Manager, Johnson Brothers of RI, Kevin Brodeur, Premium Wine Manager, Johnson Brothers of RI; Tim Lang, Retail District Manager, Johnson Brothers of RI; and Dave Tilton, Retail District Manager, Johnson Brothers of RI. 5. The group enjoyed billiards after the launch meeting.

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20 RHODE ISLAND BEVERAGE JOURNAL May 2015 See www.thebeveragejournal.com for online product access AROUNDTOWN

USBG RI VISITS BRUTOPIA

Members of the Rhode Island chapter of the United States Bartenders Guild (USBG RI) recently visited Brutopia Brewery & Kitchen in Cranston for a first: brewing a namesake chapter beer. The group met with Master Brewer Sean Larkin, of Trinity/Revival/Narragansett fame, to learn about the craft beer ingredients and process. The outing linked together cocktail and beer professionals while offering an educational experience. The USBG RI 1 beer will be brewed on the premises.

1. Master Brewer Sean Larkin explains the smoker. 2. The group learns about hops with Sam Walker and Sean Larkin. 3. Brewers Sam Walker and Alex “Rock” Roscowski. 4. Jennifer Ferreira and Sam Walker. 5. Sam Walker and some brews.

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May 2015 RHODE ISLAND BEVERAGE JOURNAL 21 ON-PREMISEADVICE TOAST TO THE SPRING SEASON WITH GROWER CHAMPAGNE

BY LEN PANAGGIO

Finally, winter is behind us and reasons to celebrate abound! Are these artisanal wines better Spring means Mother’s Day, graduation season and Memorial than the négociant? In my Day are all right around the corner. On top of all these regularly- opinion, they are not necessarily occurring events, Rhode Island will also host the Volvo Ocean better, just different. Grower are typically priced Race. This international race brings 10 days of all sorts of between ten and twenty percent less than the market leaders, but activities, many that will be utilizing our restaurants and catering the quality is still there. businesses. What a great opportunity to showcase our state! Clearly, the big Champagne houses are not in any trouble, as The spring season also means that my never-ending search for they do command most of the market share, but these artisanal products that set us apart is in full swing. One that has been on players are making themselves known in the United States my radar for some time, and is getting some serious respect, is marketplace. And, a similar movement is underway with our Grower Champagne, lovingly called Farmers Fizz. What exactly domestic producers of sparkling wines, but that is for is it? another article. It’s a sparkling wine made in the Champagne region of While the economy is slowly coming back, the demand for produced by the vineyards where the grapes are grown. This Champagne is growing. That is why it is incumbent upon us to product is much more focused on the than the larger, seek out these alternatives to the big more popular Champagne producers who can source their grapes Champagne houses and offer our guests from many different vineyards all over the region. Much like an innovative, well-priced alternative. most high-end wines around the world, they are in part selling a This is not a reflection on what the sense of place. négociant produce; they do a great Grower Champagne is easily identified by the “RM” — récoltant job. Rather, it is a reflection of what manipulant - on the front of the label, followed by the grower’s you offer. For those of you who have registration number. This is telling the consumer that the grapes been around a while, did you see the used to make the wine were grown by the producer in his/ craft-beer business coming? I doubt it, hers vineyards. Grower Champagne is being exported more although it did exist in Europe for years, prevalently now because the big Champagne houses like Moët, much like these Grower Champagnes. Clicquot, Taittinger or Pol Roger have completely taken over the So, when you are thinking of new “hot” French market. products for the upcoming season, Grower Champagnes tend to be drier in style than the big houses ask your salesperson for samples of a because of a lower dosage (the amount of sugar added to the trend that I believe is here to stay. It product). I think if you use the word artisanal, boutique or even will please your guests who are looking single you can more readily understand or identify what for new products that are not only these wines are all about. But, make no mistake, they are all the different, but exceptional! rage and they fly off store shelves and out of top restaurants. ABOUT LEN PANAGGIO, BEVERAGE CONSULTANT Len Panaggio’s career in food and wine spans more than three decades as an owner and as a beverage director at some of the top restaurants in Rhode Island. Currently a hospitality consultant, Len is a graduate of the University of Rhode Island and has attended the Culinary Institute of America Master program and the Sterling School of Service and Hospitality.

22 RHODE ISLAND BEVERAGE JOURNAL May 2015 See www.thebeveragejournal.com for online product access MOTHER, MAY I? Get creative with your Mother’s Day on- or off-premise offerings.

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IMPRESSING WITH FIRST IMPRESSIONS guest columnist LINDA PETTINE

BY LINDA PETTINE Bourbon’s appeal to the new consumer or bitters. It is enhanced by liqueur pairings, showcases their fascination with flavorful, vermouths and Amaris. Whiskey is big business in the U.S. and the sustainable, local products. The range of Presentation and preparation vary, from up category is on the rise. For the first time in premium bourbon brands, a vested interest to on the rocks, stirred, shaken, muddled decades, 2013 saw all whiskey categories with in today’s craft cocktail culture and the rise of or mixed. The different flavor nuances some growth in the U.S. market. Bourbon local craft distilleries play a major role in the distinctive to individual bourbon brands can and Tennessee Whiskey were up 6.8 percent spirit’s increased popularity. be highlighted and enhanced by matching in volume to 18 million cases worth $2.4 Bourbon is also versatile. For many, it is them with appropriate mixing ingredients. billion in revenue. a stand-alone whiskey meant to be sipped Some of the most successful bourbon In no small part, the increase in this category neat, relishing the warmth that is “bourbon creations were the result of blending bourbon can be attributed to the newly oriented love.” For others, bourbon has a place as the with vanilla simple syrup, lemon juice for consumer’s interest in the native U.S. spirit, foundation to many cocktail recipes both old balance and fresh apple cider coming together bourbon. Today’s young spirit consumer is and new. With a variant nose reminiscent as a quenchable fall classic. all about variety and flavor, and the bourbon of honeycomb, vanilla, sweet corn, fruit, Spring is a time to highlight bourbon’s depth category offers plenty of both. chocolate and , and a palate with by using fresh herbs; particularly mint, which Bourbon is a U.S. designation of origin depth and spellbinding intensity balanced is reminiscent of the Derby’s classic Julep. whiskey thanks to the 88th Congress of the between sweetness and spice, the possibilities Summer, with its abundance of fresh fruit, United States, who in 1964 declared bourbon are endless. calls for peach or crisp cherries to enhance a a “distinctive product” of the U.S. While In the classroom, students learn to embrace bourbon cobbler. Kentucky is home to the vast majority of bourbon as a cocktail staple. From classics Bourbon as an introductory whiskey has a America’s bourbon production, bourbon can like the Manhattan and the Old Fashioned, range of barrel sweet characters that appeal to be made anywhere in the United States. once again popularized by “Mad Men’s” Don first time whiskey sippers while small batch, As a straight whiskey, its mash bill must Draper, to the modern twists created by single barrel and cask strength bourbons contain a minimum of 51 percent corn and today’s top mixologists, bourbon has earned might appeal more to the seasoned whiskey be aged a minimum of two years in a new oak its place on creative bar menus. Emerging palate with their complex range of flavors and barrels with no additives allowed. Aside from bartenders continue to develop flavorful lingering warmth. cocktails utilizing bourbon as a base. these legal restrictions, there seems to be no Many of your customers are your students. limit to the selection of bourbon styles and In our Johnson & Wales’ mixology senior When they enter your bar or store, offer to flavor profiles for today’s young consumer. classes, students are introduced to Juleps, explain more about the flavorful, versatile, As a spirits educator at Johnson & Wales Crustas, Flips, Highballs, Sours, Cobblers, home-grown, adult beverage; it’s impressive. University, I see first-hand many student’s Smashes, Swizzles, Collins and Fizzes, among introduction to the bourbon category. Their other classics. Each is drenched in history and lit up smiles and expressions tell it all. Upon can showcase bourbon in a variety of ways. assessing the seductive nose, taste, balance During our crafting sessions, bourbon is ABOUT LINDA PETTINE Linda Pettine, CHE, CWE, CSS is an Associate and finish, many are convinced that they often partnered with fresh citrus, berries and Professor at Johnson & Wales University, College have found their new favorite spirit category. assorted fruits, herbs, flavored syrups, shrubs of Culinary Arts.

24 RHODE ISLAND BEVERAGE JOURNAL May 2015 See www.thebeveragejournal.com for online product access RETAILREVIEW Phred’s

BY BOB SAMPLE

hopping for spirits in the same place that you pick up prescriptions Sis common in many parts of the U.S., but unusual in New England. One exception is Phred’s, which for almost 60 years has offered beer, wine and spirits, along with everything else you might find in a neighborhood drugstore. LOCATION Almost half of Phred’s 13,500-square-foot 1300 OAKLAWN AVENUE store is occupied by alcoholic beverages, with CRANSTON, RI approximately 40 percent devoted to beer, FACTS another 40 percent to wine and 20 percent SQUARE FOOTAGE: 13,500 square ft., to spirits. 6,500 of beverages “People come from all over the state to YEARS IN OPERATION: 59 see what we’re about,” said Josh Martini, Cranston area. Loyal customers like the manager of Phred’s beverage department. store’s biweekly specials, such as “two-fer” “Plus, we’re a neighborhood drugstore. We promotions and bottles priced under $10. have customers who have been coming to us “We offer a full range of higher priced bottles for years.” as well,” noted Martini. Phred’s is owned by Michael Rossi, Jr., the The store is within walking distance to four grandson of the store’s founder. Martini grew different bars and nightclubs, three of which up nearby and the Rossi family gave him his offer live music of one kind or another. Both first job. He’s worked at Phred’s ever since. the store flyer and direct mail promotions The store caters to both older, established at all such events is on the fun, unusual go to households all across Rhode Island. customers and young newcomers to the and offbeat. One recent tasting featured Constant word of mouth from satisfied Viniq, a new liqueur with a shimmery cast. longtime customers also helps promote the Another tasting featured Kah , store. When he took the reins, Martini began which is sold in one-of-a-kind ceramic skull- trying different ways to court the younger set. shaped bottles. “Every Friday we have a wine or beer tasting Martini especially likes it when from 4 to 7 p.m.,” Martini pointed out. experimentation results in a bona-fide hit. “We’ll give away a free slice of pizza from One example is Mercer’s wine-flavored ice a popular local restaurant, the Original cream, a specialty dessert that comes from Italian Bakery. Our event helps promote Boonville in Upstate New York. It is available the restaurant too, because once people try Joshua Martini , Manager, Phred's. in eight flavors: peach white , cherry the pizza, they head to the Original Italian , chocolate cabernet, strawberry Bakery to buy a whole pie.” sparkling, red raspberry chardonnay, port, Besides pizza, Martini serves up finger foods and spice. “We’re one of the few that pair well with beer, wine and spirits. outlets in Rhode Island that sells Mercer’s,” Recent samplings have featured fresh- said Martini. “My wife found out about it on caught shrimp, ravioli and other pastas, Pinterest – so I thought, why not bring it in? and locally grown produce. The accent I’m glad, because people love it.” ■

If you own a small, medium or megastore and would like to be featured, email: [email protected]

May 2015 RHODE ISLAND BEVERAGE JOURNAL 25 MANAGEMENTFocus

Delivery 2.0 Using a smartphone to order food is one thing. Can hi-teCh faCilitate loCal delivery of alCohol?

By Jeff Siegel

aniel Mensch, who owns the york, los Angeles—with some larger Do you want to Deal with 1,000-square foot Pier Wines cities in the middle of the country and, 1 Delivery? in Brooklyn, has no doubts recently in Connecticut, Porter 21. Delivery, as any pizza restaurant owner about what the Thirstie The selling point? Retailers sign up, will tell you almost without being asked, Dliquor delivery app brings to his business. and the app’s website or mobile app takes is so much trouble that it wouldn’t be “Any small business like mine is the order and sends it to the retailer, worth doing if it wasn’t essential. you always looking for a way to drive sales,” usually the one nearest to the customer. have to hire drivers (and replace them says Mensch, whose store is four and a The retailer then fills the order and takes when they quit in the middle of a shift), half years old. “you’re only going to get payment, satisfying the myriad laws that take and fill orders correctly, and deliver so much business from walk-in traffic. it’s govern liquor sales in the U.S. Most of in a timely manner. One botched delivery a good way to increase your business.” the time, the delivery prices are the same could alienate a customer forever. These apps, which have names like as those in the store, and delivery is And this doesn’t include insurance Drizly, Klink, Thirstee and Minibar, supposed to take about 30 minutes. and liability, which is much less onerous are the liquor equivalent of on-line The app firms handle promotion and for food than it is for liquor. This is restaurant delivery companies like marketing, reaching customers that the especially important with the liquor apps, grubHub and Dining in, and harken retailer might never find using traditional since they don’t deliver the product. you back to the days of the fTD floral advertising or ever see, as Mensch notes, do, which means you assume the liability delivery system. Some, like Drizly, in his or her store. But can it be as simple have big-time backers and deep pocket waiting for the on-line orders to come for anything that can go wrong, including investor money, while others are less rushing in? Perhaps, but before they do well-known but seem to be making anything one way or the other, retailers ABOVE: Delivery apps promise cash-free inroads with retailers. Numbers for should look at the process from every angle. convenience, but selection is still a fraction of what participating retailers are closer to three Here are six questions retailers should ask the customer would find visting a specific store. Needing to cover a broad swath of territory tends figures than four. So far, their growth to determine how to get the most out of a to skew the delivery apps’ product mix toward the seems to be mostly on the edges—New partnership with a delivery app: mainstream brands.

26 RHODE ISLAND BEVERAGE JOURNAL May 2015 See www.thebeveragejournal.com for online product access MANAGEMENTFocus

serving underage drinkers, violating dram but don’t accept payment or fill the shop laws, and the like. order. in this, they’re not much Some of the apps offer services different from other forms of to help with some of that, like iD advertising, Hill says, in the verifi cation systems and real time credit way they direct customers In the Irony card checks. But as Bryan goodwin, to the retailer. Department, guess how Minibar is marketing itself? the VP of retail partnerships and sales That’s why Builder, Direct mail, naturally. at Drizly, says, “The retailer owns the whose liquor store has Unfortunately the $10 discount is not legal in license, so they have the liability. But delivered for 15 years, some states. then they also understand that they need says he’s more comfortable of inexpensive blended to use the same protocols they use in the with the third-party delivery Scotch to a case of wine for store when they make the delivery.” company he uses, which is a corporate party order. Some in addition, although pizza and inexpensive and accepts liability. of the apps, recognizing this problem, food delivery is well established across require minimum orders and charge the country, liquor delivery is not done will your CoStS allow aPP delivery fees, depending on where the much, and there is little understanding 4 Delivery to Be ProFitaBle? retailer is located. Drizly’s minimum of whether consumers want the service. What’s the cost of the delivery, including ranges from $20 to $30, and some of its So, even before you worry about how to the employee, gas, time out of store and cities charge a $5 delivery fee (which is deliver, you need to consider if there is a credit card fees? What’s the cost of the given to the retailer). demand for it. app? Some charge a technology fee, others charge a marketing fee, and some take a commission on the sale, using Do you want to truSt another Do you unDerStanD the CoMPany with your BranD? reQuireMentS GoverninG various methods—sliding scale based on 5 2 you do the delivery, but the app takes Delivery in your area? order amount or straight commission— the order. What if they screw it up? This, first, of course, is to fi nd out if delivery is that satisfy any legal requirements. too, is something the apps recognize, legal in your area, which can take says Thirstie C e O Devaraj on any number of permutations. Southworth. “We’re selective if delivery is legal, are there when talking to retailers,” he says. special requirements—another “We’re looking for technology license, certifi ed drivers, and the savvy, we’re looking for who a like? if you’re in a wet area, are marketing platform, who already you allowed to deliver to a dry has delivery, good inventory and one? if you’re closed on Sunday, selection on their plate, and are can you still deliver that day willing to work with us.” (and, if not, how will that play in this, the apps understand with consumers used to what the importance of a website that seems like around the clock doesn’t go down and making sure pizza delivery)? What happens if orders get from the app to the the delivery arrives after a state- retailer every time. And, as several mandated closing time? Thirstie aims to round out the digital user’s pointed out, ordering is meant to experience by offering cocktail recipes and a blog be as seamless as possible, so that Do you really unDerStanD that keeps an eye on contemporary . 3 the lawS? the consumer usually doesn’t know which gary Builder, who owns lukas liquor retailer is fi lling the order. Superstore in suburban St. louis, says his biggest concern was that the apps how DoeS the aPP aSSiGn What’s your margin, and how big orDerS? would bring him customers without 6 does an order have to be for you for Most use territories, where orders are sharing liability. As Kyle V. Hill with delivery to be profitable? This is even sent to the retailer nearest the consumer. Martin frost & Hill in Austin, Texas, more important than it seems, since Determining territories can vary, but points out, this is legal given the “average” orders are still something the more orders in one area means more way the apps work (allowing for any retailers and the apps are figuring out. business for that retailer. The catch, of variations in the law in each state). Talk to retailers, and orders can range course, is when a new retailer signs up; That’s because the apps take the order, from a six-pack of beer or a fifth how does the app divide the territory? I

May 2015 RHODE ISLAND BEVERAGE JOURNAL 27 wine buzz

gaLLo preps new entry into preMiUM boxed wine arena Premium boxed wines enjoyed an 11% volume increase and a 14% value advance in 2014, making now a perfect time for E. & J. Gallo to launch a new premium 3L boxed product. The Vin Vault line includes , Merlot, Pinot Noir, Chardonnay, and Red Blend offerings. “There’s a sea of change occurring in consumers’ perception of wine,” says VP of Marketing Stephanie Gallo. “It’s becoming a casual social beverage as an adjunct to the dinner ConsteLLation goes ‘FarM-to-gLass’ table.” SRP $19.99. gallo.com with toM gore Vineyards The newest wine in Constellation’s portfolio may have been green-lit in a boardroom, but it is rooted squarely in the vineyard. Tom Gore, born into a family of well-known Sonoma grape farmers, has tended Viña Montes Uses innoVatiVe LabeL tweaks vines since he was seven. Most recently, managing properties from Shaking things up in the vineyard is one thing; communicating that Mendocino down through the Central Coast put Gore in perfect position to a consumer is something else entirely. Chile’s Montes Winery to select fruit for his namesake label. The line includes two stellar has taken a nifty new approach to this age-old conundrum by using values—the $15 SRP Chardonnay and Cabernet Sauvigon—and a short label terms that connect directly to viticultural techniques. For muscular Alexander Valley Field Blend that shows what Gore can do at the 2012 Montes Alpha Cabernet Sauvignon, and Carmenere the $40 price point. tomgorevineyards.com bottlings, the label declares “Sustainably Dry Farmed” (the idea being: wines develop greater concentration when you let nature do the job of watering the vines). Similarly, for the just-released Montes 2015 “Spring Harvest” Sauvignon, grapes in the Leyda Valley were picked one month ahead of normal, and earlier in the morning to keep the grapes as cool as possible. monteswines.com.

wynns: baCk in bLaCk, and baCk in the U.s. One of the most collected wines in Australia, Wynns Black Label Cabernet, was absent from the U.S. market for many years. It’s now back, yet still flies oddly under-the-radar. Made from some of Australia’s beringer’s gaMe Changer: oldest Cabernet vineyards in one of the world’s finest ‘FLaVor strips’ right at the sheLF Cabernet regions—Coonawarra—Wynns Black Label Although this news appeared precariously close to April Fool’s Day, celebrates its 60th vintage this year. The just-released it’s no joke: Beringer has developed revolutionary flavor strips— 2012 vintage shows black licorice, violets and tobacco corresponding to Chardonnay, Cabernet Sauvignon and White and trademark uplifting acidity (hence the legendary Zinfandel—so that shoppers can sample before purchasing. Since the cellaring potential). Made from the top 20% fruit from strips are non-alcoholic, they avoid the possibility of violating state the estate vineyard and aged in primarily older French laws, making this method of sampling hassle-free and immediate — barriques, it’s a sommelier’s wine for sure. And a steal ideal for busy shoppers. While currently only available at Kroger’s, the at $40 SRP (about half the cost of Wynns iconic John Beringer tasting stations could roll out nationwide soon. Riddoch bottling). tweglobal.com | wynns.com.au beringer.com

28 RHODE ISLAND BEVERAGE JOURNAL May 2015 See www.thebeveragejournal.com for online product access wine THE buzz FIND

GLORY IRISH POITIN gaLLo preps new entry into ARRIVES IN THE U.S. preMiUM boxed wine arena M.S. Walker has released West Cork Premium boxed wines enjoyed an 11% Distillers’ ‘Glory’ Irish Poitin into the Irish volume increase and a 14% value advance Whiskey category. Widely recognized as the in 2014, making now a perfect time for E. & original , Irish Poitin translates J. Gallo to launch a new premium 3L boxed literally to “little pot,” describing the small product. The Vin Vault line includes Cabernet pot stills in which it is traditionally crafted. Sauvignon, Merlot, Pinot Noir, Chardonnay, West Cork Distillers uses , beet Malbec and Red Blend offerings. “There’s sugar and Irish spring water and distills a sea of change occurring in consumers’ Glory Irish Poitin using a classic copper perception of wine,” says VP of Marketing pot still method, resulting in a flavor-filled Stephanie Gallo. “It’s becoming a casual alternative to other white spirits. Currently social beverage as an adjunct to the dinner ConsteLLation goes ‘FarM-to-gLass’ in NY, MA, RI; 80 proof; SRP $24.99. table.” SRP $19.99. gallo.com with toM gore Vineyards The newest wine in Constellation’s portfolio may have been green-lit mswalker.com in a boardroom, but it is rooted squarely in the vineyard. Tom Gore, BALBLAIR KICKS OFF 2015 WITH FOUR born into a family of well-known Sonoma grape farmers, has tended Viña Montes Uses innoVatiVe LabeL tweaks NEW VINTAGE WHISKIES vines since he was seven. Most recently, managing properties from Shaking things up in the vineyard is one thing; communicating that One sure way to stand out from the Scotch crowd: go vintage. Mendocino down through the Central Coast put Gore in perfect position to a consumer is something else entirely. Chile’s Montes Winery Balblair has released four new expressions in the U.S.: 1983, 1990, to select fruit for his namesake label. The line includes two stellar has taken a nifty new approach to this age-old conundrum by using HORNITOS PUSHES THE 1999 and 2003. This is the first time that Balblair has launched values—the $15 SRP Chardonnay and Cabernet Sauvigon—and a FLAVORED TEQUILA ENVELOPE short label terms that connect directly to viticultural techniques. For a four- vintage range simultaneously. The 2003 and 1983 muscular Alexander Valley Field Blend that shows what Gore can do at Hornitos Tequila has introduced Hornitos the 2012 Montes Alpha Cabernet Sauvignon, Syrah and Carmenere were aged in American oak, ex-bourbon barrels. The 1999 the $40 price point. tomgorevineyards.com Spiced Honey, a variation on their 100% bottlings, the label declares “Sustainably Dry Farmed” (the idea being: and 1990 were aged in American oak, ex-bourbon barrels with the blue agave Hornitos Plata Tequila with wines develop greater concentration when you let nature do the job of addition of Spanish oak butts. All whiskies are 92 proof; 2003, natural honey flavor and a special spice watering the vines). Similarly, for 1999, 1990 and 1983 are available nationwide for $70, $90, $140 blend added. This innovation serves up the just-released Montes 2015 and $330, respectively. balblair.com floral, honey, vanilla and warm caramel “Spring Harvest” Sauvignon, notes, balancing the citrusy, peppery grapes in the Leyda Valley were character of the tequila. 70 proof. picked one month ahead of Available in 750ml (SRP $19.99) and 1L. normal, and earlier in the morning hornitostequila.com to keep the grapes as cool as VERMOUTHS OF HISTORIC possible. monteswines.com. PROPORTIONS FROM TEMPUS FUGIT Fulfilling their mission ro revitalize rare spirits and liqueurs, Tempus Fugit Spirits reached back in time to wynns: baCk in bLaCk, develop Alessio Vermouths. Inspired and baCk in the U.s. INDEPENDENT DISTILLERS by Alessio Piemontese, a 16th century One of the most collected wines in Australia, Wynns DOUBLES DOWN ON TWISTED SHOTZ Italian physicist, alchemist, humanist, Black Label Cabernet, was absent from the U.S. Known for their extremely popular ready-to-drink Twisted Shotz, inventor and cartographer, Alessio market for many years. It’s now back, yet still flies Independent Distillers has launched a logical extension: Double Vermouth di Torino Rosso oddly under-the-radar. Made from some of Australia’s beringer’s gaMe Changer: Barrel, with twice the volume of the Twisted Shotz (50ml vs. 25ml) (SRP $21.99 34 proof,) with oldest Cabernet vineyards in one of the world’s finest ‘FLaVor strips’ right at the sheLF and nearly twice the alcohol (35% ABV vs. 20%). piedmont wine as a base, offers Cabernet regions—Coonawarra—Wynns Black Label Although this news appeared precariously close to April Fool’s Day, The four new flavors include Royal Flush a full mouthfeel and is bitter but celebrates its 60th vintage this year. The just-released it’s no joke: Beringer has developed revolutionary flavor strips— (; peach and cranberry bright, with refreshing citrus and 2012 vintage shows black licorice, violets and tobacco corresponding to Chardonnay, Cabernet Sauvignon and White schnapps); Skull Crusher (bourbon herbal notes that lengthen the and trademark uplifting acidity (hence the legendary Zinfandel—so that shoppers can sample before purchasing. Since the and black Sambuca); Horny Bull finish. Alessio Vermouth Chinato cellaring potential). Made from the top 20% fruit from strips are non-alcoholic, they avoid the possibility of violating state (tequila, ginger liqueur); and Diablo ($24.99, 33 proof) is a complex the estate vineyard and aged in primarily older French laws, making this method of sampling hassle-free and immediate — (Caribbean rum and cassis). Available alternative to sweet vermouth with barriques, it’s a sommelier’s wine for sure. And a steal ideal for busy shoppers. While currently only available at Kroger’s, the nationwide in 4-packs; SRP $7.99. the addition of 25 other herbs, roots at $40 SRP (about half the cost of Wynns iconic John Beringer tasting stations could roll out nationwide soon. doublebarrelshots.com. and spices including wormwood. Riddoch bottling). tweglobal.com | wynns.com.au beringer.com anchordistilling.com

May 2015 RHODE ISLAND BEVERAGE JOURNAL 29 NEWPRODUCTS &PROMOTIONS

newcAstle lAunches GlendAlouGh douBle BArrel retAil vAriety pAck lAunches in u.s. Newcastle is debuting an authentic British variety Glendalough Distillery has released their Double Barrel 12-pack in collaboration with Caledonian Brewery, one Irish Whiskey. Distilled from a mash bill of malted of the oldest and most respected breweries in the U.K. barley and corn, the double-aging process combines The variety pack contains two new styles—Newcastle three years and six months in first-fill American British Pale and Newcastle oak bourbon barrels, then six months in first-fill British Session IPA—along with Spanish Oloroso Sherry casks. The whiskey has Newcastle Brown Ale. notes of chocolate and caramel, a sweet and creamy palate and a gingery finish. Currently in Boston, DC, Atlanta and NYC. 84 proof.

srp: $29.99-$35 newcastlebrown.com glendaloughdistillery.com facebook.com/newcastle facebook.com/Glendaloughdistillery

old Forester releAses Burnett’s Adds two new reAdy-to-serve Mint Julep cocktAil FlAvors to vodkA line-up One Kentucky classic has added another. The official drink Cherry Limeade and Apple Berry are joining of the Kentucky Derby is now available as an RTD cocktail the Burnett’s flavored vodka portfolio. These from Old Forester. Churchill Downs will serve the Old highly mixable combinations marry the Forester Mint Julep during the 141st Kentucky Derby best of each flavor, creating sweet, fruity on May 2nd, 2015. Also available nationally, the RTD blends on target with consumer tastes, cocktail is sold in a commemorative bottle with a bringing the Burnett’s portfolio to a total themed neck wrap, making it easy to enjoy a mint of 36 flavors. Available in 50ml, 750ml, julep instantly. 60 proof. 1L and 1.75L; both 70 proof.

srp: $24.99/1l srp: $10.99/750ml oldforester.com burnettsvodka.com facebook.com/oldForester facebook.com/Burnettsvodka

BrÙton Joins opici’s 2014 sABles d’Azur FroM the Foot- MArket street portFolio hills oF Mount sAint victoire Bruton’s collection of unfiltered, bottle- Côtes-de-Provence vineyards cling to the slopes of fermented, craft brews has joined the Mount Saint Victoire in “restanques,” man -made Market Street Spirits portfolio. Bianca stone-walled terraces. Here they benefit fully from the (4.5% ABV), Brùton (5.5%), Lilith (5.5%) Mediterranean climate; the sun's continuous beneficial and Stoner (7.5%) are all top-fermented, presence ensures that the vines produce fully mature using ale yeast and no preservatives. grapes, oozing ripe juice. Blend: 34% , 33% All ingredients are sourced directly Syrah, 33% Cinsault; Guillaume Cordonis, wine- from growers in the best geographical maker. Marketed by Bronco Wine Company. locations for their production. Available in 330ml and 750ml.

srp: $19.99/750ml, $10/330ml srp: $17.99 opiciwines.com broncowine.com facebook.com/opiciwines facebook.com/Broncowinecompany

30 RHODE ISLAND BEVERAGE JOURNAL May 2015 See www.thebeveragejournal.com for online product access NEWPRODUCTS &PROMOTIONS

skinnyGirl cocktAils lAunches new AMsterdAM rolls out spicy liMe MArGAritA MAnGo vodkA nAtionwide Skinnygirl Spicy Lime Margarita is the newest RTD cock- New Amsterdam Sprits has launched their newest Mango tail from Skinnygirl. The Spicy Lime Margarita offers Vodka nationwide after a successful run in test markets a well-rounded balance of cool lime, spicy chili and in January 2015. The vodka joins New Amsterdam’s tequila, and contains a light citrus aroma with spicy flavored portfolio of Red Berry, Peach, Citron, Coconut, undertones. This new offering joins Skinnygirl’s nine Pineapple and Orange, as well as New Amsterdam Gin other RTD cocktails, including the Sweet’arita, Piña and New Amsterdam Vodka. Layered with tropical fruit Colada and bestselling classic Margarita. 19.9 proof. aromas of papaya and passion fruit, the finish is crisp Available in 750ml and 1.75L. and refreshing. Available in 50ml, 100ml, 200ml, 375ml, 750ml, 1L and 1.75L bottles. 70 proof.

srp: $12.99/750ml, $19.99/1.75l srp: $14.99/750ml; $16.99/1l skinnygirlcocktails.com newamsterdamspirits.com facebook.com/skinnyGirl facebook.com/newAmsterdamspirits

pinnAcle deButs winesellers, ltd. Adds ‘prodiGo’ new cucuMBer expression to GrowinG portFolio The newest flavor innovation from Pinnacle Vodka comes Prodigo joins the Winesellers, Ltd. portfolio just in time for the warm weather ahead. Pinnacle alongside other Italian brands La Fiera, Gran Cucumber is five-times distilled, and delivers a vibrant Passione, Tiamo Organic and Bellafina blend of ripe cucumber with subtle hints of sweet Sparkling. The wines in the Prodigo range vanilla. It can be enjoyed chilled, on the rocks or mixed are a 2014 from Friuli- in cocktails. 70 proof. Grave, a 2011 Riserva from Emilia-Romagna, and a 2013 Nero d’Avola from Sicily. The upscale package features a signature wax seal.

srp: $12.99 srp: $11 each pinnaclevodka.com winesellersltd.com facebook.com/pinnaclevodkas facebook.com/winesellersltd

Bird doG whiskey Adds Apple suMMers estAte winery introduces And chocolAte FlAvors 90-point cABernet sAuviGnon Bird Dog—the brand that pushed the flavored The Summers 2012 Andriana’s Cuvée is a blend of whiskey envelope with their original Blackberry Cabernet Sauvignon grapes from several select vineyards in version—has added two new flavors: Napa and Sonoma counties, including the Summers’ own Apple and Chocolate. Bird Dog Apple vineyards. Aged 16 months in French Oak, 50% new, it delivers real juicy apple flavor and is a medium-bodied wine with a deep ruby plum color finishes with a sweet, warm zest; Bird and notes of black currant, cedar and spice. Marketed Dog Chocolate has a rich chocolate by Bronco Wine Company. aroma, perfect straight up, on the rocks or in a cocktail. Both 80 proof.

srp: $19.99 srp: $25.99 birddogwhiskey.com broncowine.com facebook.com/Birddogwhiskey facebook.com/Broncowinecompany

May 2015 RHODE ISLAND BEVERAGE JOURNAL 31 POSSERVING SySTeMSUP talkinTALKINtechTECH Beverage Media has built integration to the follow- ing POS systems to varying degrees. The codes with each vendor correspond with the integration points noted below: AIM ➊ ➍ ➎ ➏ hAppy returns AtlAntic systems, inc. ➊ ➋ ➌ (Asi - spirits 2000) ➍ ➎ ➏ tried-and-true customers continue 7366 POST ROAD BiztrAcker/inFinity ➊ NORTH KINGSTOWN, RI to be more valuable than neW ones cAm cOmmerce ➊ (retAilstAr) By simon lee cAsH register express ➊ ➍ (pc - AmericA) cAtApult ➊ bout this time every year we time is money cellAr trAcker pOs ➊ review online retail sales There are several ways you can cOmcAsH ➊ ➍ ➎ ➏ from a broad perspective. encourage visitors to spend more time cOmputer perFect ➊ Past years have seen on your site. last month’s column (ligHtning pOs) dramaticA swings in traffic/sales focused on what promotions were cOunterpOint ➊ because of major changes to the the most effective: free shipping, low advertising options available to prices and staff picks are the most creAtive inFOrmAtiOn ➊ ➍ ➏ system online wine retailers, but 2014 profitable. other ways to improve was largely a stabilizing year. more customer engagement on your site innOvAtive cOmputer ➊ ➋ ➌ sOlutiOns (ics - visiOn) sites are paying for traffic than ever include: redesigning site aesthetics; kBA spirits (ken BusH) ➌ before and the return on investment dynamic navigation to improve search is becoming more predictable functionality; and generating unique lTheBOs lounge and bar offers 36 draft➊ ➋ beers, 30 wines by the glass, fare from wraps to with time. methods for attracting and interesting content. Creating and grilled pizzas, live entertainment➊ ➋ on➌ the mAgstAr ➍ ➎ ➏ new customers remain largely maintaining an engaging site isn’t easy, weekends, and a creative and seasonal unchanged, so site managers should but certain metrics are available to mercHAnt cocktail menu. ➊ focus instead on increasing sales determine success. sOFtWAre -liquorpOs from existing traffic. since 2008 we have seen the micrOBiz ➊ in the past three years, net average number of page views per micrOsOFt retAil ➊ ➌ ➍ conversion rate (1.2%) and net session fluctuate, but decrease overall mAnAgementBARTENDERS: Stephanie Harris ➎ ➏ average order size (~$200) have from a high of 4.5 to 3.75 last year. systemand Nathaniel (rms) Crowley been consistent across our sites. This is partially because new visitors mpOWer ➊ ➋ ➌ COCKTAIL: Spring Forward Cocktail over this same period of time, make up about three-quarters of pAygO ➊ however, returning customers have all traffic and are half as likely as pervAsiveRECIPE: ➊ become increasingly valuable with returning customers to explore the site Mix: pOs AnyWHere ➊ ➋ increasing conversions rates. or make a purchase. This may be due This means that the value of a to savvy shoppers searching multiple pOs-im• 2 oz. New Amsterdam Peach➊ Vodka site visit from a returning customer is online retailers to find the best deals. • 1 oz. Peach Schnapps QuickBOOks ➊ ➋ higher than that of a new customer. many retailers track high- demand • 1 oz. Fragoli Strawberry Liqueur rcs ➍ ➏ not only are returning customers products on directory and comparison • 1/2 oz. strawberry puree uniFy pOs ➊ more likely to purchase, they also shopping sites, adjusting prices to • 1/2 oz. mango puree have a tendency to view more pages. stay competitive. This may be a good ➊ Website inventory updates ➋ WebShake order everything importing but mango puree with The more pages a customer views in short-term strategy to gain more ➌ priceice. Pour file into integration martini glass. Pour mango a session the more likely they are to traffic, but is not worth the expense of ➍ eorders sales history ➎ eorderspuree through purchase a straw, orders slowly, to create make a purchase. increasing average diminishing profit margins, especially ➏ orderlayered submission effect. Serve. by bevmedia page views per session from 4.0 to if it also fails to increase page views per • For information about any of these pos 4.5 is associated with a 50% increase session and attract repeat customers. companies, please call 201-820-4903 in conversion rate. A higher page Keep your eye on those page views and views per session average is a sign n learn about happy converting in 2015! your customers are interested in your Theselling Sonoma Winestaff saysonline the “Spring content and are actively engaging To comment or to learn more about how Beverage Media Forward”Sign upis fora apopular free demo fruity cocktail, can help with a website for your store visit BevSites.com, with your website. or contact James Laurenti at 617-864-1677. Follow us on perfectand for see warmer how a storeweather. uses the twitter at twitter.com/bevsites. bmg ecommerce system to maintain and promote products on a website by visiting: www.bevsites.com or email our U.S. eCommerce Marketing representative 32J.c. RHODE milam ISLANDat [email protected] BEVERAGE JOURNAL May 2015 See www.thebeveragejournal.com for online product access 21ST AMMENDMENT 2X4 BREWING + IMPORTS 3 BEARDS 33 EXPORT 8 WIRED ABBAYE DU VAL-DIEU ABITA ACE ACHEL TRAPPIST ADNAMS AFFLIGEM AGAINST THE GRAIN AGUILA ALESMITH ALEXANDER KEITH’S ALHAMBRA ALLAGASH ALMAZA AMAGER AMHERST AMIATA AMSTEL ANCHOR ANDECHS ANDERSON VALLEY APOSTEL BRAU ARCOBRAU ASAHI ASTRA ATLANTIC ATWATER BLOCK AUGUSTINER-BRAU AVERY AYINGER BACHUS BACKLASH BAD MARTHA BAIRD BALADIN BALLANTINE BALLAST POINT BANNER BAR HARBOR BARBAR BARD’S TALE BASS BASTOGNE BATCH 19 BATEMANS BATTLE ROAD BAVIK BAXTER BAY STATE BEAR REPUBLIC BECK’S BEER HERE BELFAST BAY BELGIUM MIX PACK BELGIUM SAMPLER BELHAVEN BERKSHIRE BFM BIEGLER BRAU BIRRA MENABREA BIRRIFICIO BRESCIANO MONTENETT BITBURGER BLACK ISLE BLACK SHEEP BLANCHE DE BRUXELLES BLAST BY COLT 45 BLATANT BLAUGIES BLUE DAWG BLUE HILLS BLUE MOON BLUE POINT BOCKER BOCKOR BODDINGTONS BOHEMIA BOHEMIA REGENT BOMBREWERY BOONRhode BORG BRUGGHUS Island’s BOSTEELS onlyBOSTON completeBEER WORKS BOULDER BOULEVARD BRASH BRASSERIE DES SOURCES BRECKENRIDGE BREWDOG BREWMASTER JACK BROAD BROOK BRONX BROOKLYN BRUNEHAUT BUCKLER BUD ICE BUD LIGHT BUD LIGHT LIME BUDWEISER BUFFALO BILL’S BULL ICE BURTON BRIDGE BUSCH BUTTERNUTS BZART CAMBRIDGE CAMBRIDGE HOUSE CANDIA ROAD CAPE ANN CARACOLEonline CARIB searchable CARLING CARLSBERG database CARTA BLANCA CASCO of BAY CASTELAIN CASTLE EGGENBURG CAZEAU CCM CENTRAL CITY CERVEJARIA COLORADO CHANG CHEERS BEER CHIMAY TRAPPIST CHRISTOFFEL CISCO CITY STEAM CLAUSTHALER CLOWN SHOES COLT 45 CONISTON CONTRERAS COOPERS COOPERSTOWN COORS CORAL CORONA CORONADO CORSENDONK ABBEY COTTRELL CRABBIES CRAZY MOUNTAIN CRISTAL CUSQUENA CZECHVAR D’ACHOUFFE DAB DALESIDE DARK HORSE DAY OF THE DEAD DE DOCHTER VAN DE KORENAAR DE DOLLE DE GLAZEN DE GRAAL DE HALVE MAAN DE HOEVEBROUWERS DE KONINCK DE KONINGSHOEVEN DE LA SENNE DE MOLEN DE PROEF DE RANKE DE REGENBOOG DE SILLY DEL BORGO DEL DUCATOSKUs DES ROCS DEVASSA DIEU DU CIEL DILEWYNS DINKEL ACKER23,000 DISTILLERIE DU MONT BLANC DIXIE DOCTOR DIESEL DOG BITE DOGFISH HEAD DOS EQUIS DRAFTMARK TAP SYSTEM REFILLS DRAGON DU BOCQ DU MONT BLANC DUBUISSON DUNDEE DUPONT DUVEL ECHIGO EFES EIBAUER EINBECKER EKU ELBLAG ELLEZELLOISE EMILISSE ENGEL EPIC ERDINGERencompassing ESTAMINET ESTRELLA DAMM ESTRELLA GALICIA EVIL wineGENIUS EVIL TWIN EXMOOR EXTRAORDINARY IRISH BEERS VARI FAMILIAR FAMOSA FAUST-MILTENBERGER FINCH FIRESTONE WALKER FISCHER FLYING DOG FLYING HORSE FOOLPROOF11, FOSTER’S 2 FOUNDERS 0 0 FRANZISKANERproducts, FRUH FRULI FULL SAIL FULLER’S GALE’S GEANTS GEARY’S GENESEE GENTSE GEORGE KILLIAN’S GINGA KOGEN GIRARDIN GLADIATOR GLUTENBERG GOOSE ISLAND GOSSER GRADO PLATO GREAT DIVIDE GREEN FLASH GREEN JACK GREENE KING GREENS GREY SAIL GRIMBERGEN GRITTY MCDUFF’S GROLSCH GUINEU GUINNESS HAACHT HAANDBRYGGERIET HACKER-PSCHORR HAMBLETON HAMM’S HANSSENS ARTISANAAL HARP HARPOON HARVEY HARVIESTOUN HAYWARDS 5000 HE’BREW HEAVY SEAS HEINEKEN HET ALTERNATIEF HET ANKER HIGH NOON HITACHINO HOEGAARDEN HOF TEN DORMAAL HOFBRAU-MUNCHEN HOFBROUWERIJKE7, HOPPIN’ 2 0 FROG 0 HOPPYspirits, HOPUS HUE3,300 HUISBROUWERIJ SINT beersCANARUS HUMBOLDT HURRICANE HUVILA HUYGHE ICEHOUSE IMPERIAL INNIS + GUNN IPSWICH ISE KADOYA ISLE OF SKYE ITHACA J.W. LEES JACK’S ABBY JAMES BOAG JANDRAIN-JANDRENOUILLE JEANNE D’ARC JENLAIN JEVER JOHN COURAGE JOHN HARVARD’S JOHN HENRY JOHN SMITH’S JOLLY PUMPKIN JULIUS ECHTER KAISER KALIBER KALIK KAPUZINERfrom KEERSMAEKER over KERKOM KEYSTONEwholesalers KILLIAN’S KING COBRA KINGFISHER KIRIN KLEIN DUIMPJE KONA KONIG KONIG LUDWIG KONIG LUDWIG WEISSBIER KONINGSHOEVEN TRAPPIST KORTRIJK DUTSEL KRONENBOURG KRUSOVICE KUKA KULMBACHER LA BOTTERESSE LA CHOULETTE LA RULLES LABATT LAGUNITAS LAKEFRONT LAMBISE LAMMSBRAU LANDSHARK LAO LAV LE BREWERY LECH LEFFE LEFT HAND LEINENKUGEL’S LES22 3 FOURQUETS LES BRASSEURS DE GAYANT LES TROIS MOUSQUETAIRES LEXINGTON LEZAJSK LIEFMANS LINDEMAN LAMBICS LION LONE STAR LONG TRAIL LOST NATION LOWENBRAU LUCIFER LUPULUS LUPUS LURISIA MACCABEE MACKESON MAGIC HAT MAGNUM MAHRS MAINE BEER COMPANY MALHEUR MAREDSOUS ABBEY MARSTON’S MAYFLOWER MCAUSLAN MEANTIME MECKATZER MENABREA MENDOCINO MICHEAL PLANK MICHELOB MICKEY’S MIDDLE AGES MIKKELLER MILLER MILTENBERGER MILWAUKEE’S BEST MISSISSIPPI MUD MOA MODELO MOHAN MOLSON MONCHSHOF MONTEGIOCO MOOREHOUSE’S MOOSEHEAD MORETTI MORITZ MORT SABITE MURPHY’S MYSTIC MYTHOS NAKED NARRAGANSETTand always NATURAL NAUKABOUT NEGRA MODELO NEKTAR NEW PLANET NEWBURYPORT BREWING NEWCASTLE NEWPORTFREE STORM NOGNE-O NORTH COAST NOTCH O’DEMPSEY’S O’DOUL’S O’HANLONS O’HARA’S OFFSHORE OHATA OKOCIM OLD MILWAUKEE OLDE BURNSIDE OLDE ENGLISH OLIVSHOLT BRUGGHUS OMISSION OMMEGANG OPA OPA ORION DRAFT ORVAL TRAPPIST OSKAR BLUES OTTERto CREEKour OUD subscribers BEERSEL OVILA ABBEY atALE OXFORDSHIRE PABST PACIFICO PALM PANIL PAPER CITY PAULANER PEAK ORGANIC PERONI PETRUS PIETRA PILSNER URQUELL PINKUS MUELLER PIONEER PIVOVAR SAMSON PORT PREARIS PRESIDENTE PRESTIGE PRETTY THINGS PYRAMID RADEBERGER PILSNER RAPSCALLION RCH REBEL RED DOG RED STRIPE REDBRIDGE REDD’S REDHOOK REGIA REISSDORFthebeveragejournal.com REVIVAL RIDGEWAY RINKUSKIAI RISING TIDE ROBINSON FAMILY ROCHEFORT TRAPPIST ROCK ART RODENBACH ROGUE ROLLING ROCK ROMAN RUCKUS SAGRES BOHEMIA SAIGON SAINT SOMEWHERE SALOPIAN SAMUEL ADAMS SAMUEL SMITH SAN MIGUEL SAPPORO SARANAC SARATOGA SCHAEFER SCHLENKERLA SCHLITZ SCHNEIDER SCHOFFERHOFER SCHWABEN BRAU SEA DOG SEBAGO SEEF SERAFIJN SESSION SHEPHERD NEAME SHIPYARD SHOCK TOP SIERRA NEVADA SINCLAIR SINEBRYCHOFF SINGHA SIXPOINT SLAAPMUTSKE SLUMBREW SMITHWICK’S SMUTTYNOSE SOL SOUTHAMPTON PUBLICK HOUSE SOUTHERN TIER SPANISH PEAKS SPATEN SPENCER SQUATTERS ST. 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STEFANUS STAROPRAMEN STEEL RESERVE STEENBRUGGE STEGMAIER STEINLAGER STELLA ARTOIS STERKENS STIEGL STILLWATER ARTISANAL STONE STOUDTS STRAFFE HENDRIK STROHS SUNNER SUPER BOCK SUPREMA T BROUWKOT T GAVERHOPKE TAJ MAHAL TAP TATRA TECATE TENACIOUS TENNANTS TER DOLEN TETLEY’S THE BRUERY THE LION THE LOST ABBEY THE SHED THE TRAVELER THEAKSTON THEILLIER THIRD SHIFT THIRIEZ THOMAS CREEK THOMAS HOOKER THORNBRIDGE HALL THREE BEARS THREE HEADS TIGER TIMMERMANS TIMOTHY TAYLOR TOMAS WATKIN TONGERLO TRAQUAIR TRAVELER TRINITY TROEGS TROUBADOUR TSINGTAO TUCHER TUCKERMAN TUSKER TWO ROADS TYSKIE UERIGE OBERGARIGE HAUSBRAUEREI UINTA UNIBROUE URBAN FARM FERMENTORY URTHEL VAMPIRE VAN DEN BOSSCHE VAN EECKE VAN HONSEBROUCK VAN STEENBERGE VANBERG + DEWULF VAPEUR VELTINS VERGINA VERHAEGHE VERZET VICTORY VILLA RIESLING VIRU WACHUSETT WARKA WARSTEINER WASATCH WATERFRONT WEIHENSTEPHANER WELLS WESTFIELD RIVER WESTHEIMER WESTMALLE TRAPPIST WEYERBACHER WHITE BIRCH WICKED PISSA WIDMER WILLIAMS BROTHERS WITKAP PATER WOLAVER’S WOLTERS WOODSTOCK INN WORMTOWN WORTHINGTON’S WOSTYNTJE WURZBURGER WYCHWOOD YANGJING YEASTIE BOYS YOUNG’S YUENGLING ZATEC ZOTLER ZYWIEC BEERCOLUMN A BIG YEAR FOR CRAFT BEER

BY JACK KENNY

The numbers are in from last year, and once again the beer Population is the big picture. industry shows solid growth in craft beer and a continuing The 50-plus age group has decline in sales among the large commercial brewers. Those grown an average of 2.3 percent annually over five years, and now results were expected. The demographics of the U.S. beer represents 46% of those over age 20. The U.S. Census Bureau drinking public are dynamic today, as are movements by brewers expects that those over age 70 will make up 15.2% of drinking to position and reposition themselves for growth and profit. age folks by 2020. “Studies, such as those by Britain’s Institute of Growth is always accompanied by decline, but for beer the trend Alcohol Studies, have shown that alcoholic consumption tails off has been playing in this direction for quite a few years. as people age, suggesting that further total beer per capita declines The total beer market in the U.S. increased only 0.5% last year, will continue at their recent rate (roughly 2% annually),” reports and the source of that gain was the smaller brewers, who now Morningstar, an independent investment research company. number well over 3,000. The Brewers Association reports that Let’s look at the Millennials, the 21 to 35 age group. That’s 2014 was a landmark year for its members, all of whom are craft where the new business is, of course, and in regions such as ours, brewers: “For the first-time ever, craft brewers reached double- between Boston and New York, many of those young people digit (11%) volume share of the marketplace. Craft brewers have the desire to experiment and the funds to make it happen. produced 22.2 million barrels, and saw an 18% rise in volume The majority still purchases non-craft beer, but the number of and a 22% increase in retail dollar value over 2013. Retail young folks browsing the craft aisles or ordering a craft beer at dollar value was estimated at $19.6 billion, representing the bar is growing. At the upper end of the population scale, it’s 19.3% market share.” rare to encounter converts to craft over the age of 55 or 60. They Craft beer’s volume share of 11% is remarkable. In 2010 it was certainly exist, but their numbers are small. And as mentioned 5%. Sip on that for a while. A retail dollar value increase of 22% above, their consumption is lighter. in one year is cause for celebration. Analysts have no reason to Bud Light is still the best-selling beer in the U.S., but that, too, assume that beer consumption will rise in the foreseeable future. is feeling the bite of the changing marketplace. The big brewers It has declined steadily over 10 years, the result of category are trying to offset their slipping share by acquiring craft beer competition and population change. Wine and spirits, which had companies and by introducing new products. Acquisition, claimed 40% share of consumption five years back, have risen headlined by AB Inbev’s purchase of Goose Island and Blue to 52%. Point over the past few years, seems to be working. AB Inbev scored a hit with its Rita series of malt-based drinks over the past two-plus years. Though these are not beer, they are associated with the category. It’s trying to do the same with Johnny Appleseed Cider, and the competition on that shelf is fierce. Now the company has come out with Oculto, a beer flavored with pieces of Tequila barrels, and Mixx Tails, another series supposedly tasting like famous cocktails. Innovation to address changing demographics is a smart move. Let’s just hope the ideas taste good enough to make sales. ABOUT JACK KENNY Jack Kenny has been writing The Beer Column for The Connecticut WRITE TO HIM Beverage Journal since 1995. [email protected]

34 RHODE ISLAND BEVERAGE JOURNAL May 2015 See www.thebeveragejournal.com for online product access LIKE WHAT YOU SEE? GET THE WHOLE PICTURE

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