CARNIVAL EXTRAVAGANZA

ENTERTAINMENT, DIGITAL, LIFESTYLE, INFLUENCERS, MUSIC & SPORTS

CONNECT WITH THE GLOBAL MEDIA & ENTERTAINMENT MARKETS THE STORY SO FAR….

The CARIBBEAN FOOTBALL TRUST LTD (CFTL), was given the mandate by the friends of football in the Caribbean to collaborate with other commercial partners in securing a new and more commercialized Professional Football Tournament, scheduled as an off-season tournament, based in one single marketplace in the Pan- Caribbean.

Our ISCO focus is to reduce Poverty across the Caribbean, and by extension, the global poverty-stricken communities through our own ISCO KICK POVERTY OUT charity campaign.

The Islands Cup Open is an Entertainment Extravaganza, mixing the passion of football with the Caribbean’s deep musical roots, creating a vibrant atmosphere true to Caribbean life. ISCO “KICK POVERTY OUT” CAMPAIGN To engage various members of the head of states within the Pan-Caribbean and Africa region through the efforts of the United Nations and the Rome Vatican to participate in the (“KICK POVERTY OUT”) campaign, that will renew the deteriorated hope for most of these targeted youth and families’ vision for the future.

• Meals and Nutrition Before and After School. • Recreation During and After School. • ISCO Books-to-Go Support Within the Communities. • Books-to-Go Support within the Communities via CFTL on going commitment. • Structural Commitment. • Proposed LEGENDS ALL STAR GAMES in aid of hurricane victims in the Caribbean.

Focus on Meals and The Focus Recreation ISCO Books- to- Structural Commitment- Humanitarian Aid for Nutrition Before, Go support within Refurbishment & Building Hunger, Disease and During and After During and After communities of Schools, Sports and Natural Disaster around School School Health Facilities the world

Caribbean Football Trust Ltd. (CFTL), the owners of ISCO, will contribute forty- five percent (45%) from its share of ISCO’s annual games schedule net profit to its own KICK POVERTY OUT campaign. THE ISCO TEAMS The ISCO tournament will be contested by our 6 Pan-Caribbean Teams.

The ISCO Teams will be infused with internationally known Legend Marquee players and young available talent within the Pan-Caribbean, Pan African, North and Latin American regions.

TNT Soca Rivals Brazil Samba Warriors Trinidad represented Brazils warriors enter the by the Soca Rivals to stadia to their samba beats reignite their rivalry to entertain and win more across the region stars

Jamaica Ruffnecks French Connection FC Jamaicans come in force French Gaelic flair and passion RUFF & READY to on their quest to conquer the dominate all. Caribbean

SC Colombia Tapirs Haiti Pioneers Colombia's finest arrive to Haitians unite to pioneer showcase there fierce their franchises' drive to ccompetitiveness and conquer ISCO s kills ISCO WORLD MARQUEE PLAYERS I SAMUEL ETOO CAMEROON CLUBS Real Barcelona Inter Chelsea Everton STATISTICS GAMES GOALS ASSISTS CLUBS 720 360 143 COUNTRY 124 57 (all levels) ACHIEVEMENTS 4 x African FOY, 1 x FIFA Club 4 x UEFA CL 3 x , 4 x Lge / Cup Top Scorer 2 x AFCON 1 x Serie A, 9 x Domestic Cups

YAYA TOURE CAMEROON CLUBS Olympiacos Man City Barcelona Monaco JMG Abidjan STATISTICS GAMES GOALS ASSISTS CLUBS 590 98 71 COUNTRY 98 20 (all levels) ACHIEVEMENTS 4 x African FOY, 1 x FIFA Club 1 x UEFA CL 3 x La Liga, 1 x Greek League, 1 x AFCON 1 x UEFA SC 3 x EPL, 7 x Domestic Cups

NICOLAS ANEKLA FRANCE CLUBS PSG Arsenal Real Madrid Chelsea Liverpool STATISTICS GAMES GOALS ASSISTS CLUBS 662 208 90 COUNTRY 108 33 (all levels) ACHIEVEMENTS 1 x EUROS 1 x Confed Cup 2 x UEFA CL 3 x EPL, 1 x Lge / Cup Top Scorer 4 x UEFA SC 1 x Turkish, 3 x Domestic Cups

DAVID TREZEGUET FRANCE CLUBS Monaco Juventus River Plate Hercules Newell’s Old Boys STATISTICS GAMES GOALS ASSISTS CLUBS 538 265 28 http://islandscup COUNTRY 102 66 (all levels) open.com/videoen ACHIEVEMENTS 1 x FIFA WC, 1 x FIFA Club 1 x League 2x Liga 1, 1 x Lge / Cup Top Scorer dorsements.html 1 x UEFA EUROS FOY 2 x Serie A, 4 x Domestic Cups ISCO BRASILIAN MARQUEE PLAYERS I RONALDINHO BRAZIL CLUBS Gremio Barcelona AC Milan Flamingo Fluminese STATISTICS GAMES GOALS ASSISTS CLUBS 543 197 163 COUNTRY 146 62 (all levels) ACHIEVEMENTS 1 x FIFA WC, 1 x COPA AMER 1 x UEFA CL 3 x La Liga, 1 x Sud America 1 x FIFA Club 1 x COPA LIB 1 x UEFA SC 1 x Serie A 2 x Domestic Cups

KAKA BRAZIL CLUBS Sao Paulo AC Milan Real Madrid Orlando City STATISTICS GAMES GOALS ASSISTS CLUBS 529 161 147 COUNTRY 102 34 (all levels) ACHIEVEMENTS 1 x FIFA WC, 1 x COPA AMER 1 x UEFA CL 1 x La Liga, 1 x Confed Cup 1 x FIFA Club 1 x COPA LIB 1 x UEFA SC 1 x Serie A, 5 x Domestic Cups

LUIS FABIANO BRAZIL CLUBS Sao Paulo Seville FC Porto Stade Rennais Vasco De Gama STATISTICS GAMES GOALS ASSISTS CLUBS 451 200 45 COUNTRY 45 28 (all levels) ACHIEVEMENTS 1 x COPA AMER 1 x UEFA SC 2 x UEFA CUP 1 x Confed Cup 1 x Inter Continental Cup 1 x COPA SUD 3 x Domestic Cups

CAFU BRAZIL CLUBS AC Milan AS Roma Real Zaragoza Sao Paulo Palmeiras STATISTICS GAMES GOALS ASSISTS CLUBS 426 16 401 http://islandscup COUNTRY 145 5 (all levels) ACHIEVEMENTS 2 x FIFA WC, 2 x COPA AMER 1 x UEFA CL 2 x Serie A, 1 x Confed Cup open.com/videoen 1 x FIFA Club 2 x COPA LIB 2 x UEFA SC 3 x Brasilia, 3 x Domestic Cups dorsements.html ISCO MUSIC SUPERSTARS Each match will be complimented by a music event in and around the stadium, with local and international artists, creating the ISCO Carnival.

BRUNO MARS RHIANNA

…& MANY MORE ARTISTS

SEAN PAUL DAVID GUETTA DJ KHALED SHAGGY ZIGGY MARLEY THE PERFECT STAGE

Our state-of-the-art venues can accommodate sporting events of every size, scope, and style.

With the facilities, services, and accommodation nearby, all who attend will feel like a champions.

We are using the premier location for our sporting. Combined with easy access from Airport and train stations, we puts visitors close to the thrills, because you’re just minutes from world-famous theme parks, nature adventures, and extraordinary entertainment. • 28 MATCHES The venues are : • Camping World Stadium, Florida • 144 PLAYERS • ISCO Broward Stadium, Fort Lauderdale • Jamaica National Stadium • 30+ MUSIC ARTISTS • Bethlehem Stadium, St Croix , USVI • 25 MUSIC EVENTS • 56+ DAYS DIGITAL AUDIENCE

DIGITAL FOOTPRINT HIGH PROFILE PLAYER ISCO PLAYERS INSTAGRAM TWITTER FACEBOOK YOU TIKTOK TOTALS (Million) (M) (M) (M) TUBE (M) INFLUENCER (M) STRATEGY RONALDINHO 53.8 19.9 43.3 3.5k 117 M KAKA 17.2 29.9 36.7 12.3k 95.6 M SAMUEL ETOO 5.3 1.5 12 18.8 M SEAN FARNIER 4.5 66.4 1.6 3.22 4.9 9.3 M (Freestyler) ISCO DIGITAL LUIS FABIANO 878K 2 2.2 5.1 M FOOTPRINT OF 300M+ SAMIR NASIR 679K 2.4 3 M AUDIENCE NICHOLAS 331K 292k 2.3 2.85 M ANELKA CAFU 1.1 1.5 2.6 M YAYA TOURE 315K 790k 1.4 2.5 M ASAMOAH GYAN 1.2 820k 2.07 M DAVID 645k 292k 62k 1 M GLOBAL MUSIC ARTISIT TREZEGUET INFLUENCER TOTALS (Million) 87.27 M 58.5 M 101.1 M 3.24 M 264.77 M STRATEGY BROADCAST PARTNERSHIP

Through our OTT platform, ISCOTV.com, we will be delivering a multi channel entertainment experience to a global audience, with a mix of live matches, music and celebrity Esports gaming and enhanced by our ON Demand offer, including several reality “Fly on the Wall” shows from behind the scenes, featuring our legends of the footballing world, the musical OUR CHANNELS icons, our dazzling cheerleaders and the stars of our own ISCO teams. Plus GAME DAY Live match action with pre-match, half- time and ISCO Fanzone, News, Radio, Shopping and Partner channels running daily post-match analysis and punditry. content and exclusive offers. REALITY Complete behind the scenes of ISCO. Several RS covering our marquee players, Artists and all the stars of ISCO. MUSIC All the ISCO live music brought direct to the fans PROJECTED AUDIENCE 2021 with exclusive behind the scenes content. Constant artist videos and ad space for our partners. Region Pop. Urban Mobile Vs Web Penetration ISCO Target % of (Billion) connections Pop. users Subscribers mobile ISCO NEWS Our daily news channel, with match highlights, interviews and BREAKING NEWS. Americas 1.02 B 81% 1.05B 103% 776.1M 76% 1m 0.1% FAN ZONE Our fans-zone, with fan commentary, competitions, Africa 1.32B 43% 1.08B 81% 453.2M 34% 1m 0.1% interviews for the full fan engagement experience. Asia 4.3B 48% 4.43B 103% 2.42B 56% 500K 0.01% RADIO Radio coverage of all things ISCO and so much more. Pacific PARTNERS Exclusive channel for all our partners to promote Europe 849.5M 74% 1.09B 128% 711.3M 84% 1.2m 0.11% their products, new releases, competitions and offers . Full Fan engagement with geo-specific Middle 258.8M 73% 306.1M 118% 182.1M 70% 250K 0.08% marketing opportunities. East ESPORTS Live Coverage of the ISCO ESPORTS competitions TOTAL 7.75B 64% 7.96B 107% 4.54B 57% 3.95M featuring our international stars competing in the Esports challenges.

TOTAL ENGAGED AUDIENCE OF 120M IMPRESSIONS TARGETING A GLOBAL REACH OF 600M (per 28 days during the tournament) ISCO 2021 SCHEDULE

The football tournament is scheduled to be played as three separate competitions:

• PLAY4 Championship - Round robin competition resulting in top 4 teams into a playoffs

• Challenge 10 Championship - Round robin competition resulting in top 8 continuing into a knock out play off SCHEDULE 2021 (dates subject to change due to COVID)

• Cup Winners Cup - A best of 3 competition between APRIL - JUNE TRIALS – USA (FLORIDA & ATLANTA) the PLAY4 winners vs CHALLENGE 10 winners JULY DRAFT DAY AUGUST PRESEASON AUG -OCT ISCO ENTERTAINMENT EXTRAVAGANZA SEPT 5 OPENING CEREMONY

SEPT 5 - 2 OCT PLAY4 CUP

OCT 5 – OCT 16 CHALLENGE CUP

OCT 23 – OCT 30 CUP WINNERS CUP BRAND VALUES RESPECT

ENERGY CHANGE FUN

INCLUSION DIVERSITY

EQUALITY PARTNERING WITH ISCO Our advertising and sponsorship opportunities are focused on driving engagement with your target audience through a range of traditional and digital advertising and sponsorship channels that put your brand in front of the people you want to speak with. With modern communications being driven by social and digital platforms, we will work with your brand to capitalize on the growing route to directly interact with your customers.

We’ve expanded our social media opportunities to put your brand at the center of the conversation and through innovate new channels like our ISCO App, we will ensure your brand is seen both nationally and globally.

The Commercial Sales team along with the Advertising and Sponsorship Manager will work with you to ensure your business maximize the benefits of being associated with the most entertaining football event. WHY SPONSOR? . • ISCO is a powerful marketing platform – unique in the Caribbean & US. • 28 matches in the off-season: Non stop primetime exposure for over a month. • Television exposure including the Caribbean, USA / Canada and Africa. • Full integration of partnership programme into telecast narrative & production. • Access to assets such as players, musicians, tickets & hospitality • Inclusion in pre-promotional campaign, city and airport activities. • Exclusive Marketing Programme to be fully included across telecast, on ground, social media and digital. ISCO PARTNERSHIP PACKAGES

ISCO Title Partner - The opportunity to be the title partner for the Islands Cup Open each year, having the partners name/brand across all elements of the event in all media platforms, and branding on the ISCO planes and all team transport.

ISCO Platinum Partner - The opportunity to be a platinum partner as one of the key partners at the event, with branding across key areas including a team shirt sponsorship.

ISCO Gold Partner - The opportunity to be a gold partner as a key partner at the event, with branding across key areas including a team shirt sleeve & Shorts sponsorship..

ISCO Silver Partner - The opportunity to be a silver partner at the event, with branding across key areas of the stadium and event media.

ISCO Bronze Partner - 10 Partnership packs

This structure allows companies and brands to partner with us at ISCO and to gain visibility and engagement with the global audiences we are targeting to build awareness of ISCO Kick Poverty Out. The partnership packs are flexible and we can work with a potential partner to custom a pack based on their business strategy and budget. EXCLUSIVE MARKETING

• Each ISCO Partner can have an ‘owned asset” that will form part of the ISCO “fabric” • Inclusion in telecast and on ISCO digital and social media • Commentary mentions • Brand omni-present at all matches and music events • Opportunities for highly customizable unique content including Q&As with our international stars

Some examples > [Brand Partner] Classic Goals Ø [Brand Partner] Future Star Programme Ø [Brand Partner] Skill of the Week Ø [Brand Partner] Super Fan

CLASSIC GOAL FUTURE STAR SKILL OF THE WEEK SUPER FAN IP RIGHTS & CONTENT

To maximise the impact of this partnership, ISCO will ensure you brand receives an exclusive suite of IP Rights throughout our partnership,including royalty-free usage of: • Right to use ISCO logos, marks, names and likeness of some stars • Branding on websites of ISCO teams • Category Exclusivity • Development of custompieces of content for the brand partners to use on social platforms

• Library content and images from the event and archive content for promotional purposes

• Press release to announce the partnership • Dedicated account management throughout the partnership ISCO APP

The Official ISCO Platform is the go to app for fans to receive latest news from the league and clubs and get up to the minute updates and commentary on matchdays with an ever-growing number of users there isn’t a better way to interact with our fans on the move. Our mobile app advertising and sponsorship will put your business directly in the hands of your audience.

Opportunities include: • Title Sponsorship • Section Takeover • Content Integration

Brands can offer • Promotions & Coupons • Vouchers • Ecommerce • Loyalty Rewards • Social Media • Live Chat IN GAME SPONSORSHIP

Replay: Have your brand associated with all the key moments of the game though our replay sponsorship. Every replay will have your brand logo.

Half-time & Full-time Highlights: As fans recapture the highlights of the first- half, your brand will be at the forefront of their attention as your branding will be displayed before and after the highlights are shown.

Goal: Be associated with the best moment of the game. As goal sponsor, your brand will be part of the celebrations.

Man of the Match: Have your brand associated with the man of the match. PLATINUM PARTNERSHIP PLATINUM Sponsorship Package

• Company’s name/logo included on all print, electronic, and digital advertising and promotional materials (incl. posters, brochures, tickets, credentials, invitations, programs, running orders, stationery, e-newsletters, press releases, press kits, etc.). • One full-page colour advertisement and one full-page of editorial in the Official Program. • Right to arrange photos and videos of the players and musicians for social media purposes and internal purposes (use of such must not imply endorsement). • Right to conduct national and local promotions in conjunction with the Event. • Right to use the ISCO affiliation in all advertising and promotions (i.e. “Title Sponsor of ISCO”CUP OPEN). • Hyperlink between ISCO and Company’s websites. • 10 seats and 20 prime tickets per game. • 100 invitations to the music festivals per show. • Right to host two match receptions (60 min/50 guests each). Some players to attend. • Company’s participation in national and local public relations activities. • Company’s product category exclusivity. • There will be Jumbo LED video screens displayed at matches that will display the sponsor’s logo during each of the matches. Company’s TV commercial may run two times at each live match (just prior to game and at half-time) on the LED panels and screen • Company listed on the venue marquee as part of the match listing (subject to venue approval). • Public address announcements at each match. • Right to booth space in the stadium concourse for product display/sampling (subject to venue approval) and coupon distribution. • Entitlement of television special. • Four (4) :30 commercial units in the television special. • Opening and closing billboards. • Category exclusivity within the telecast. • Television visibility for the LED video panels. GOLD PARTNERSHIP GOLD Sponsorship Package

• Company’s name/logo included on all print and TV advertising as well as promotional materials incl. posters, brochures, e-newsletters, press releases, press kits, etc.) • Full-page colour advertisements in the Official Program. • Right to arrange photos and videos of the performers for social media purposes and internal purposes (use of such must not imply endorsement). • Right to conduct national and local promotions in conjunction with the ISCO CUP. • Right to use the Event affiliation in all advertising and promotions (i.e. “Associate Sponsor of [Title Sponsor] ISCO”). • Hyperlink between ISCO and Brand’s website. • 20 prime tickets per match. • 20 invitations to the music concerts. • Company’s product category exclusivity. • There will be Jumbo LED video screens displayed at matches that will display the sponsor’s logo during each of the matches. Company’s TV commercial may run two times at each live match (just prior to game and at half-time) on the LED panels and screen • Company’s TV commercial may run at each live show (just prior to show) on the LED panels. • Public address announcements at each match. • Right to booth space in the venue concourse for product display/sampling (subject to venue approval) and coupon distribution. • Two (2) :30 commercial units in the television special. • Television visibility for the LED video panels. ISCO PARTNERSHIP ASSETS

1 Stadium - Pitch banner 2 Stadium - Entrance tunnel 3 Stadium - Scoreboard 4 Stadium - Perimeter board - static 5 Stadium - Perimeter board - digital 6 Stadium - Players bench 7 Stadium - Banners 8 Stadium - Flags 9 Stadium - Hanging Banners 10 Stadium - Changing Rooms 11 Stadium - Concourse Banners 12 Stadium - Kiosk Bar 13 Stadium - Branded Lounges 14 Print - Fan promo products 15 Print - Billboard 16-17 Print - Training Centre perimeter boards 18 Print - Flags ISCO PARTNERSHIP ASSETS

18 Kit - Playing kit - Kit (Front) 19 Kit - Playing kit - Kit (Back) 20 Kit - Playing kit - Kit (Front) 21 Kit - Playing Kit - Kit (Back) 23 Kit - Ref Kits 24 Kit - Tracksuit 25 Merchandise - Polo shirt 26-27 Merchandise - Bags 28-30 Merchandise - T-shirts 31-34 Merchandise - Baseball cap 35-37. Merchandise – Cheerleaders 45 Transport - Team & Staff Coaches 46 Transport - Vehicles 47 Transport - Planes 48 Transport - Pitch Buggy BRAND ACTIVATIONS

Across the competition,you will be allocated various fantastic activations Fan experience packages including: • Tickets to each match • 4 x Money Cant Buy Experiences to use in major consumer promotion –(Behind the scenes tour, Meet and greet withteam players, signed merchandise, premium seating)

In Match Activation: Pre and Half time activations for fans at the ground - Cross Bar challenge, Beep tests, Dribble relay races, Player History quiz

Content-based Activation: Most leading brands realise compelling content is a great way to communicate with audiences. Brands can sponsor and creating mini sports events and then use the resulting content as a way to disseminate its brand. 3v3, 5v5 football events Hospitality Activation: Sports events is a great way to engage with key decision-makers in the private and public sectors. Cause-Related Activation: 21st century consumers expect brands to go the extra mile, proving that they are not just interested in the content of our wallets. One way to do this is to develop a community-based activation strand involving charitable causes, schools, clubs or some other social strand. BRAND AWARENESS INCREASE

ISCO will provide access to two (2) Football players per team for a signing session or personal appearance in various football stadiums during the season for fan engagements

• Player Sponsorship

• Brand Loyalty

• Brand preference

• Enhance brand perception

• Drive traffic to brand partner websites SALES INCREASES

Brand fan engagement allows brands to: • Utilize consumer sampling opportunities within your sponsorship • Retail Activation - Mechanics like on-pack promotions and competitions can drive sales and reinforce brand credibility. • Stadium Activation: product offers to a captive audience. Soccer stadia, for example, are classic locations for beers, fast food, finance and consumer electronics firms to either sell or showcase their products (exclusive concession rights, trialling, interactive display booths • Local In-store activations • Discounts • Merchandise • Offers • Product launches COME & JOIN US IN THE SUN Antonio Dublin Partnerships Manager M: +44 (0)7391 796924 E: [email protected]

Ibe Amaechi ISCO Sponsorship / Partnerships Manager M: +44 (0)7470 619005 E: [email protected]