SPONSORSHIP OPPORTUNITIES

Join the Adventure DragonFish Row | Atlantic Challenge 2022 Sponsorship Opportunities | 1 RED

#E6002C The RaceRGB: 230 0 44 /////

The Talisker Whisky Atlantic Challenge is the premier event in rowing and the Worlds toughest row – A challenge that will take rowers more than 3000 Miles west from San Sebastian in La Gomera, , to Nelson’s Dockyard, LA GOMERA English Harbour, .

The annual race begins in early Teams battle with sleep deprivation, December, with up to 35 teams salt sores, and the physical and mental participating from around the world. extremes inflicted by the race. Rowers are left with their own thoughts, the The race brings together teams from ES expanse of the ocean and the job of MIL all walks of life united by the same 3,000 getting the boat safely to the other side. objective: to take on the unique challenge of crossing an ocean in a rowing boat.

ANTIGUA

15 KG

Waves can In the 2020 Rowers lose an More people have We will row 2 hours measure up to race, 3 boats average of been in space than on and 2 hours off 30 feet high were punctured 15 kg’s of body have rowed an ocean all day every day by Marlin mass during the row

More people Fastest pairs We will row At it’s have stood on the crossing record At the mid point we in excess of deepest point, the Summit of Mount is just over will be closer to the 1.5 million is Everest than have 32 days. ISS than to an landmass oar strokes 5 miles deep

Fun facts Fun rowed an ocean

DragonFish Row | Atlantic Challenge 2022 Sponsorship Opportunities | 2 The Team /////

In December 2022, Pete and Steve, two Jersey based part time Endurance athletes (Team name: DRAGONFISH) will commence their biggest journey yet, testing their mental strength, physical endurance and friendship to the limits.

They will row 3,000 miles across the running the width of England non-stop, a Atlantic Ocean from La Gomera, Canary 24 hour non-stop cycle ride and running Islands to Antigua in the Talisker Whisky around all of the Channel Islands over 3 Atlantic Challenge. days. With extremely limited rowing experience For this challenge, they will be pushing at the time of writing (early 2021), Pete themselves to their mental and physical and Steve are certainly raising the bar with limits with a view to winning the race and this challenge . raising much needed awareness and funds for two chosen charities. Pete and Steve met through their new found love of Endurance events and their Durrell are the first charity to have been thirst for adventure in 2012. selected, with Pete and Steve wishing to support the first Rewild Carbon project in They have since gone on to compete in the Atlantic Forest of Brazil. The project numerous events and challenges, both aims to restore 4,500 hectares of vital individually and together. forest corridors by 2030. The challenges undertaken together have The other chosen charity will be nominated included a 6-day 250km ultra-marathon Steve Hayes & Pete Wright by the title sponsor. through the Amazon Jungle (Brazil),

DragonFish Row | Atlantic Challenge 2022 Sponsorship Opportunities | 3 About Pete /////

Pete is a 40 something Finance Director and a Pete met Steve a few years ago when supporting part-time adventurer. each other with respective charitable challenges. The two established a firm friendship, which Born in London, he relocated to Jersey just under started with a pairs team entry at the OMM 2014 20 years ago and is currently FD and COO of race in the Brecon Beacons. Prosperity 24/7, a Jersey based Business and IT Consultancy company. Pete is a passionate supporter of local charities and has been actively fundraising Pete suffered with asthma for several years, combining as a child but was able to ‘...extreme his newly acquired passion for manage this and was a keen endurance events whilst raising footballer. At the age of sporting nearly £50,000 for his nominated 35, he switched his focus events have organisations. Pete’s efforts were to marathon running and recognised in 2020 when he was after completing the London become very announced as a finalist for both the marathon in 2011 decided to much part of Pride of Britain and Pride of Jersey challenge himself further. As awards. a result, extreme sporting his DNA.’ events have become very Pete is currently training for a much part of his DNA. ‘7 Iron man in 7 days’ challenge, which he hopes to successfully complete in 2021. Pete has subsequently completed several ultra marathons globally, including Marathon des Pete is married to Rachel and has two children, Sables, Western States 100, Ultra Trail du Mont Josh and Leila. He will be 49 when the race Blanc, the Ice Ultra and The Jungle Marathon. He starts in 2022. has also completed other challenges, to include a non-stop 24-hour cycle ride and a marathon whilst towing a 1 tonne car.

DragonFish Row | Atlantic Challenge 2022 Sponsorship Opportunities | 4 About Steve /////

The younger of the two, Steve is a passionate visit to the doctors resulted in some immediate and dedicated Hotel Manager with 24 years of lifestyle changes being made…before it was Hospitality and customer service experience. too late. He immediately gave up drinking and smoking and began exercising and began enjoying General Manager of the Somerville Hotel where the new addictions. Since then he has been busy he has been busy building a fabulous team and competing/completing and very occasionally winning customer service winning endurance events whilst awards, although more recently raising money for various charities focusing on dealing with the ‘...aims to push and testing his mental and physical implications of Covid-19. himself to all strength. Originally from Wales, he first reasonable moved to Jersey in 2003 for a Notable career highlights include few years before taking some limits and is finishes at some of the world’s time to travel and further his always on the toughest Ultra-marathons from career in the UK and another the Amazonian jungles of Brazil Channel Island. He returned lookout for and the conditions of with his partner at the time the next and Alaska to closer to and two wonderful children Isla home events such as the Spine and Evan in 2011. challenge..’ Race, Dragons Back, Tor des Geants, an English Channel Swim Now he’s happily married to and more recently, a victory at the his supportive wife Corina with whom they have UK’s Brutal Triple Ironman. He aims to push himself a recent new addition in Sophia. After a very to all reasonable limits and is always on the lookout late start in life with regards to sport, health and for the next challenge whilst trying to maintain fitness, he changed his lifestyle back in 2009 a balance between family, work and hobbies. after many years of heavy drinking, heavy smoking Following the sudden death of both parents at the and general poor living. After several years of end of 2014, Steve had a new perspective on life working 70+ hours per week within the hospitality and making the most of every moment, hence the industry and partying a little too hard, a shock

DragonFish Row | Atlantic Challenge 2022 Sponsorship Opportunities | 5 The Causes /////

Our aim is to support some great causes. To achieve this we have set our fundraising target as: £50,000

CHARITY ONE:

Durrell are the first charity to have been selected, with Pete and Steve wishing to support the first Rewild Carbon project in the Atlantic Forest of Brazil. The project The Talisker aims to restore 4,500 hectares of vital Whisky Atlantic forest corridors by 2030. Challenge has raised over € 11 Million CHARITY TWO (TBC) for our for good causes! As port of our sponsorship proposition, we decided to allow our title sponsors to MAIN select the second charity that Dragonfish SPONSOR will support. to decide!

DragonFish Row | Atlantic Challenge 2022 Sponsorship Opportunities | 6 The Costs /////

Getting to the start line.

For this enormous challenge, we will need to fund a boat, the technical equipment, on shore-support, food, shipping and many other operational Training £4,000 costs. Advertising £2,000 Whilst we are actively seeking sponsorship in return for advertising, brand awareness, employee engagement and public relations, generous Boat £30,000 - £50,000 product donations and discounts will significantly help our cause. The following pages will provide details on the extensive potential Food £5,000 benefits available to sponsors/partners and the level of media exposure & content available. Race Entry £21,000

Boat Equipment £10,000 “Just in Case” Pot Shipping £12,000 Insurance

Travel Travel £3,000

Shipping Insurance £500 Boat Equipment

Race Entry “Just in Case” Pot £2,500

Food

Boat TOTAL £90,000 - £110,000 Advertising

Training

DragonFish Row | Atlantic Challenge 2022 Sponsorship Opportunities | 7 The Boat /////

Sogno Atlantico is an Adkin ocean rowing boat, built in 2013 for TWAC2013, it raced in that year’s edition as a pair, successfully completing the race and being one of the few boats not to capsize despite the challenging conditions at the start of the race.

In November 2014 the boat was Rossiter solo boats. The boat is moved to Cantiere Costantini in fast and stable, once again Sogno Italy, a boatyard with over 100 Atlantico did not capsize during years of experience in building her second crossing and reached a and designing boats. For the maximum speed of 15 knots while next 12 months Sogno Atlantico surfing waves. underwent extensive work to She was rowed across the Atlantic upgrade the electrical equipment again in 2018 by two French and optimize her performance as a rowers in 52 days. solo boat. Most recently, she completed In 2015, the boat made her second another Atlantic crossing in successful Atlantic crossing, this January 2021 with Frenchmen time crossing in 52 days. Sogno Giulem and Lilian in the boats Atlantico won the solo category, fastest time yet, 47 days. beating all other solos, including the newly designed Rannoch and

DragonFish Row | Atlantic Challenge 2022 Sponsorship Opportunities | 8 Boat Branding /////

The rowing boat is the ultimate blank canvas - a floating billboard that will be shown around the world. TITLE Preparing to row the Atlanic on a national and international BRONZE BRONZE SILVER Ocean takes time, training scale. GOLD GOLD BRONZE BRONZE and money. On average, the SILVER Sponsoring a team’s challenge rowers need to raise between gives companies and brands £90,000 and £110,000 per the opportunity to align campaign in order to get to with a project that not only the start line. represents the core values of The Talisker Whisky Atlantic their business, but also gives Challenge offers potential access to a potential audience TITLE TITLE sponsors, brands and of more than 3 billion people ambassadors the opportunity worldwide. to raise the profile and brand perception of their company

DragonFish Row | Atlantic Challenge 2022 Sponsorship Opportunities | 9 Marketing Stats & ///// Media Coverage The race generates an unprecedented amount of media Talisker Whisky Race Media Team Team PR Efforts attention. Coverage was generated by the combined efforts of Talisker Talisker employs leading communications The dedicated race media team distributes The individual teams also generated coverage in agency CSM to deliver dedicated coverage for feature stories, news coverage, images and abundance themselves. Global and local news Whisky’s communication agencies, its sponsorship and the race all year. videos to major news outlets across the world. outlets were fascinated by the team’ diverse the dedicated race media team, and backgrounds. Earned Media: 911 Pieces of news coverage Race specific press coverage: 362 Total press coverage by teams: 180+ the tremendous effort put in by many Owned Media: 40m audience reach / 7.4m views / 33K mentions Total audience reach: 522 million Team specific audience reach: 362 million Media Partnership: 5.3m audience reach / 2.4m video views Total global TV Broadcasts: 60+ of the teams to create coverage for Total team specific TV Coverage: 35+ Influencer Marketing: 12.5m audience reach / 350k views Total estimated TV viewers: 42.5 million their campaigns. Total team specific TV Viewers: 36.4 million

Facebook Instagram Twitter YouTube

The 2019 race reached close to Instagram is proving to be one of Twitter provides the fastest way The Talisker Whisky Atlantic 20 million on facebook, with a the most popular ways for fans to to get the latest news from the Challenge’s official YouTube reach age range of 25-54. engage with the race. The latest fleet. The Race’s content team channel has generated more than Face-book live proved to be content from the fleet is continually updates the feed 2 million lifetime views from over hugely popular, attracting over constantly uploaded by dedicated with all the latest information. 53 countries. Most views come half a million live video views content managers. from western Europe.

18,256,873 total reach total post likes followers 68,649 2,486 2,113,574 lifetime views 25 - 34 most reached age group 25 - 34 most reached age group 4,800 impressions per day 26,333 page likes Over 66% of the audience is 8,578 total page followers between 18 and 44 years old 186,748 Impressions 44,700 tweet engagements 4% engagement rate 152,926 post reach

SOURCE: Facebook Analytics April 2020 SOURCE: Instagram Analytics April 2020 SOURCE: Twitter Analytics April 2020 SOURCE: YouTube Analytics April 2020

DragonFish Row | Atlantic Challenge 2022 Sponsorship Opportunities | 10 SPONSORSHIP TO Title Sponsor details BE NEGOTIATED /////

Branding Corporate & Employee Engagement Public Relations & Media

Use of boat for up to 3 events pre- and post-challenge, Choice of Charity for Fundraising Press release announcing your company as title sponsor for example: Use of boat for team building events

Prominent logo, company name and bio on website A pair of signed ocean rowing oars for display in your sponsorship page with information and a link to your Boat to be branded in your company’s colours office. website

Mentions of your company as title sponsor, where Up to four motivational speaking events with your Large and prominent company logos to be displayed in possible, at media interviews, training and fundraising colleagues/clients about our experiences rowing the events prime positions on the boat (see boat diagram) Atlantic Company will feature prominently as title sponsor in our online monthly blog and social media streams Company logo will be showcased as the campaign Up to four school visits about our experiences rowing (Facebook, Instagram, Twitter) sponsor on the dragonfishrow website the Atlantic

Rights to use team videos, photos and press-releases Company logo to be printed on all team kit and Monthly blogs for your website or intranet about our merchandise, and will be displayed prominently during preparation for the row the Atlantic race, training events and fundraising events Exposure through official race media content (photos and videos) Large and prominent company logo on all printed and Display of company material at fundraising and digital promotional material promotional events

Company logo to be featured on the blades of one pair Signed and framed team photograph TITLE of oars BRONZE BRONZE SILVER GOLD GOLD BRONZE BRONZE SILVER Branded team t-shirt x 4

Bottle of Talisker Whisky TITLE TITLE

DragonFish Row | Atlantic Challenge 2022 Sponsorship Opportunities | 11 Gold Sponsor £15,000 /////

Branding Corporate & Employee Engagement Public Relations & Media

Use of boat for up to 2 events pre- and post-challenge, Press release announcing your company as Gold sponsor Large and prominent company logo to be displayed on for example: Use of boat for team building events outside of the boat (see boat diagram) Large logo, company name and bio on website Up to three motivational speaking events with your sponsorship page with information and a link to your team members/clients including a post race row website presentation/talk/Q&A Mentions of your company as gold sponsor, where possible, at media interviews, training and fundraising Company logo will be showcased as a gold partner on events the dragonfishrow website Up to three school visits about our experiences rowing the Atlantic Company will feature regularly as a gold sponsor on our social media streams (Facebook, Instagram, Twitter)

Monthly blogs for your website or intranet about our Large company logo on all printed and digital preparation for the row Rights to use team videos, photos and press-releases promotional material

Display of company material at fundraising and Exposure through official race media content (photos promotional events and videos)

Company logo to be featured on the blades of one pair of oars Signed and framed team photograph TITLE

BRONZE BRONZE SILVER GOLD GOLD BRONZE BRONZE SILVER Branded team t-shirt x 3

Bottle of Talisker Whisky TITLE TITLE

DragonFish Row | Atlantic Challenge 2022 Sponsorship Opportunities | 12 Silver Sponsor £10,000 /////

Branding Corporate & Employee Engagement Public Relations & Media

Medium logo and company name on website Use of boat for 1 event pre- and post-challenge, for sponsorship page with information and a link to your example: Use of boat for team building events website

Medium company logo to be displayed on outside of the Mentions of your company, where possible, at media boat (see boat diagram) Up to two motivational speaking events with your interviews, training and fundraising events team members/clients including a post race row presentation/talk/Q&A Company will feature monthly on our social media streams (Facebook, Instagram, Twitter) Up to two school visits about our experiences rowing the Atlantic Rights to use team videos, photos and press-releases

Company logo will be showcased as a silver partner on Monthly blogs for your website or intranet about our Exposure through official race media content (photos the dragonfishrow website preparation for the row and videos)

Display of company material at fundraising and promotional events TITLE

BRONZE BRONZE SILVER GOLD GOLD BRONZE BRONZE SILVER Branded team t-shirt x 2 Medium company logo on all printed and digital promotional material

TITLE TITLE Bottle of Talisker Whisky

DragonFish Row | Atlantic Challenge 2022 Sponsorship Opportunities | 13 ///// Bronze Sponsor £5,000

Branding Corporate & Employee Engagement Public Relations & Media

One motivational speaking events with your team members/clients including a post race row Small logo and company name on website sponsorship Small company logo to be displayed on outside of the presentation/talk/Q&A page with information and a link to your website boat (see boat diagram) One school visits about our experiences rowing the Atlantic Company will feature monthly on our social media Monthly blogs for your website or intranet about our streams (Facebook, Instagram, Twitter) preparation for the row Company logo will be showcased as a Bronze partner on the dragonfishrow website Display of company material at fundraising and promotional events Rights to use team videos, photos and press-releases

Branded team t-shirt Small company logo on all printed and digital promotional material Exposure through official race media content (photos Bottle of Talisker Whisky and videos)

Are you a small local business or a mention on at least one of our social TITLE BRONZE BRONZE perhaps an individual who would like to media platforms SILVER join the adventure and be part of the GOLD GOLD BRONZE BRONZE You will be entitled to a private viewing SILVER 250 journey? of the boat and receive a Dragonfish For just £250 you can have your name memento. / Company logo / Photo or motivational Our 250 club sponsors are hugely message printed on the boat. You will Club important to the success of our have a mention on our 250 club wall of campaign. TITLE TITLE fame on our website and will also get

DragonFish Row | Atlantic Challenge 2022 Sponsorship Opportunities | 14 Join the Adventure For any further information or to discuss the campaign and our opportunities, please contact us at any time. We look forward to hearing from you.

Email: [email protected] Telephone: +44 (0) 7700 706451

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