IZOD Indycar® Series & Firestone Indy Lights™ 2012 Trackside
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NASCAR Sponsorship: Who Is the Real Winner? an Event Study Proposal
NASCAR Sponsorship: Who is the Real Winner? An event study proposal A thesis submitted to the Miami University Honors Program in partial fulfillment of the requirements for University Honors with Distinction by Meredith Seurkamp May 2006 Oxford, Ohio ii ABSTRACT NASCAR Sponsorship: Who is the Real Winner? An event study proposal by Meredith Seurkamp This paper investigates the costs and benefits of NASCAR sponsorship. Sports sponsorship is increasing in popularity as marketers attempt to build more personal relationships with their consumers. These sponsorships range from athlete endorsements to the sponsorship of an event or physical venue. These types of sponsorships have a number of costs and benefits, as reviewed in this paper, and the individual firm must use its discretion whether sports sponsorship coincides with its marketing goals. NASCAR, a sport that has experienced a recent boom in popularity, is one of the most lucrative sponsorship venues in professional sports. NASCAR, which began as a single race in 1936, now claims seventy-five million fans and over one hundred FORTUNE 500 companies as sponsors. NASCAR offers a wide variety of sponsorship opportunities, such as driver sponsorship, event sponsorship, track signage, and a number of other options. This paper investigates the fan base at which these marketing messages are directed. Research of NASCAR fans indicates that these fans are typically more brand loyal than the average consumer. NASCAR fans exhibit particular loyalty to NASCAR sponsors that financially support the auto racing sport. The paper further explains who composes the NASCAR fan base and how NASCAR looks to expand into additional markets. -
April 7-9, 2017 Gplb.Com 1
APRIL 7-9, 2017 GPLB.COM 1 2 TOYOTA GRAND PRIX OF LONG BEACH Dear Members of the Media: Welcome to the Roar by the Shore…the 43rd Toyota Grand Prix of Long Beach. We've designed this media guide to assist you throughout the weekend, whether it be to reference historical data, information on this year's event or information and statistics on our six weekend races. It also includes a section on transportation, hotels and restaurants to make your stay in Long Beach more efficient and enjoyable. Our three-day weekend is packed with activities on and off the track. In addition to the racing, two concerts will take place: on Friday night at 6:45 p.m., the Tecate Light Fiesta Friday concert will feature popular Mexican rock band "Moderatto," while on Saturday night, "SMG Presents Kings of Chaos Starring Billy Idol, Billy Gibbons and Chester Bennington" will entertain the Grand Prix crowd at the Rock-N-Roar Concert. The Lifestyle Expo, located in the Long Beach Convention & Entertainment Center, will see more than 180,000 Grand Prix fans walk through multiple times. Our annual media luncheon takes place on Thursday, April 6, and will feature drivers from many of the racing series that will be here over the weekend. Media interested in attending should contact us. If you have any questions or particular needs surrounding the Toyota Grand Prix of Long Beach, please do not hesitate to contact our Public Relations Department at (562) 490-4513 or [email protected]. Our website, gplb.com, can be accessed at any time to find the latest news and information about the Grand Prix, plus the website's Media Center area has downloadable, hi-resolution photos for editorial use. -
Tiago Monteiro
ISSUEISSUE 06 01 / /2019 2019 It’s a tough fight for TCR Japan’s inaugural title The show of The stormy season 24H TCE Series: the WTCR flying circus of TCR Europe ‘round the clock in Algarve COLOPHON THE TCR SNAPSHOT Editor in chief Fabio Ravaioli ([email protected]) Editors Alfredo Filippone ([email protected]) Mark James ([email protected]) Contributors Actualfoto, Yoshinori Arimatsu, Joakim Åström, @World, Dominique Bondar, Cheng Yuan, Clovis Chooi, DPPI, Jakob Ebrey, Arnold Eugenio, Fabiola Forchini, Fotos Alcobendas, Petr Frýba, Daphne Gengler, Grigoriy Golyshev, Bengt-Åce Gustavsson, Laura Hernández, Neil Hudson, Daniel Kalisz, Patrick Koziolek, Fiammetta An historical victory La Guidara, Stu Lane, LAT Images, Where: Sugo Sportsland Robbie Montinola, Vadim Nikishev, What: Suji Maejima signed the first ever win Jamie O’Leary, Photo 4, Photo Rigato, of an Alfa Romeo car in a Japanese championship Adalberto Ramos, Paul Riordan, Evgeniy Safronov, Nate Siebens, Gen Suzuki, Salvatore Tarantino, Evita Tidmane, Thorsten Weigl Published by WSC World Sporting Consulting Ltd 22 Eastcheap, 2nd Floor, What’s next London EC3M 1EU, in the world of TCR United Kingdom 27/28 July TCR Eastern Europe by ESET Automotodrom Grobnik 27/28 July TCR UK Brands Hatch Designed by 2/3 August IMSA Michelin Pilot Challenge Road America, Elkhart Lake Inpagina s.r.l., via Giambologna 2, 2/4 August TCR Russia ADM Raceway, Moscow 40138 Bologna, Italy 2/4 August TCR Australia Queensland Raceway 2/4 August TCR Europe Motorsport Arena -
23082018 BPGT Sprint Budapest Provisional Entry List
2018 Blancpain GT Series Sprint Cup - Budapest Provisional Entry List QT # TEAM NAT ENTRANT LIC DRIVER 1 NAT LIC CAT DRIVER 2 NAT LIC CAT CAR CAT 1 1 Belgian Audi Club Team WRT BEL Belgian Audi Club Team WRT BEL Alex Riberas ESP ESP Gold Christopher Mies DEU DEU Platinum Audi R8 LMS - 2 2 Belgian Audi Club Team WRT BEL Belgian Audi Club Team WRT BEL Will Stevens GBR GBR Platinum Dries Vanthoor BEL BEL Gold Audi R8 LMS - 3 3 Belgian Audi Club Team WRT BEL Belgian Audi Club Team WRT BEL Adrian De Leener BEL ITA Silver Ricardo Feller CHE CHE Silver Audi R8 LMS Silver Cup 4 6 BLACK FALCON DEU BLACK FALCON DEU Hubert Haupt DEU DEU Silver Luca Stolz DEU DEU Silver Mercedes-AMG GT3 Silver Cup 5 11 Kessel Racing CHE Kessel Racing CHE Michael Broniszewski POL CHE Bronze Giacomo Piccini ITA ITA Gold Ferrari 488 GT3 Pro-Am Cup 6 14 Emil Frey Lexus Racing CHE Emil Frey Racing CHE Albert Costa ESP ESP Gold Christian Klien AUT AUT Platinum Lexus RC F GT3 - 7 17 Belgian Audi Club Team WRT BEL Belgian Audi Club Team WRT BEL Stuart Leonard GBR GBR Silver Robin Frijns NDL NDL Platinum Audi R8 LMS - 8 19 GRT Grasser Racing Team AUT GRT Grasser Racing Team AUT Ezequiel Perez Companc ARG ARG Silver Andrea Caldarelli ITA ITA Gold Lamborghini Huracan GT3 - 9 21 Audi Sport Slovakia SVK Audi Sport Slovakia SVK Christian Malcharek SVK SVK Silver Jirko Malcharek SVK SVK Bronze Audi R8 LMS Pro-Am Cup 10 25 Sainteloc Racing FRA Sainteloc Junior Team FRA Simon Gachet FRA FRA Silver Christopher Haase DEU DEU Platinum Audi R8 LMS - 11 26 Sainteloc Racing FRA Sainteloc -
IZOD Indycar® Series & Firestone Indy Lights
® DARIO FRANCHITTIDARIO Chip Ganassi Racing Target Series Champion 2011 IZOD IndyCar IZOD IndyCar ® Series & Firestone Indy Lights™ 2012 Trackside INDYCAR Media Web Site – media.indycar.com A media-only section of the INDYCAR’s Web site is available for media use. This site contains general content about the IZOD IndyCar® Series and Firestone Indy Lights, including: IZOD IndyCar Series and Firestone Indy Lights logos for download Graphics and special event photo galleries for download and publication INDYCAR PR contacts Team PR contacts Track contacts Teleconference advisories Teleconference transcripts, press releases, advisories and notebooks Weekly Video News Feed advisories and digital copies Information about each event also is available, including: Complete event schedules Broadcast information Daily Trackside Reports, including session details and quotes Event Video News Release advisories Event press conference transcripts The address for the media site is: http://media.indycar.com INDYCAR Media Photo Web Site – IndyCarMedia.com A media-only website is available for media to download high-resolution photos of at-track events and studio photos of drivers. Note, registration is required to access the side The address for the media site is: http://www.indycarmedia.com INDYCAR PR CONTACT INFORMATION 1. INDYCAR. Contact information for members of INDYCAR Public Relations: a. Amy Konrath, Vice President of Communications/Public Relations 317-331-7437 – cell; 317-492-6453 – office; [email protected] b. Denise Abbott, Vice President of Public Relations 310-430-0496 – cell; 317-492-8836 – office; [email protected] c. Steve Shunck, Vice President of Public Relations 317-716-9188 – cell; 317-492-8532 – office; [email protected] d. -
IZOD Indycar® Series & Firestone Indy Lights™ 2012 Trackside
® DARIO FRANCHITTIDARIO Chip Ganassi Racing Target Series Champion 2011 IZOD IndyCar IZOD IndyCar ® Series & Firestone Indy Lights™ 2012 Trackside INDYCAR Media Web Site – media.indycar.com A media-only section of the INDYCAR’s Web site is available for media use. This site contains general content about the IZOD IndyCar® Series and Firestone Indy Lights, including: IZOD IndyCar Series and Firestone Indy Lights logos for download Graphics and special event photo galleries for download and publication INDYCAR PR contacts Team PR contacts Track contacts Teleconference advisories Teleconference transcripts, press releases, advisories and notebooks Weekly Video News Feed advisories and digital copies Information about each event also is available, including: Complete event schedules Broadcast information Daily Trackside Reports, including session details and quotes Event Video News Release advisories Event press conference transcripts The address for the media site is: http://media.indycar.com INDYCAR Media Photo Web Site – IndyCarMedia.com A media-only website is available for media to download high-resolution photos of at-track events and studio photos of drivers. Note, registration is required to access the side The address for the media site is: http://www.indycarmedia.com INDYCAR PR CONTACT INFORMATION 1. INDYCAR. Contact information for members of INDYCAR Public Relations: a. Amy Konrath, Vice President of Communications/Public Relations 317-331-7437 – cell; 317-492-6453 – office; [email protected] b. Denise Abbott, Vice President of Public Relations 310-430-0496 – cell; 317-492-8836 – office; [email protected] c. Steve Shunck, Vice President of Public Relations 317-716-9188 – cell; 317-492-8532 – office; [email protected] d. -
2012 Media Guide FAST FACTS
2012 Media Guide FAST FACTS Story Ideas: Highly-competitive season makes returns to ovals at Milwaukee The2012 Firestone Indy Lights season returns to ovals for the next two races beginning with the Firestone Indy Lights 100 at the famed Milwaukee Mile. Firestone Indy Defending race winner Esteban Guerrieri leads the points by 15 markers over rookie. Lights 100 teammate Tristan Vautier with Sebastian Saavedra 16 points behind. Can one of the lead trio take control of the points at Milwaukee? Date / Time 5:45 p.m. (EDT) Veterans return in search champion’s scholarship Friday, June 15 Esteban Guerrieri, who finished second in the point standings in 2011, leads a talented group of drivers returning to Firestone Indy Lights for the 2012 season in hopes of Track securing the Mazda Road to Indy scholarship to graduate to the IZOD IndyCar Series in The Milwaukee 2013. Belle Isle race winner Gustavo Yacaman, who will race in his fourth Firestone Mile Freedom 100, Jorge Goncalvez, Juan Pablo Garcia, join Guerrieri, a two-time race (1-mile oval) winner in 2012, in the field for this weekend’s race. Distance Saavedra returns to chase title 100 laps/100 miles Sebastian Saavedra, who claimed three wins and the series rookie title in his two seasons in Firestone Indy Lights, is off to a strong start in his returns to the series. The TV Colombian returned AFS Racing/Andretti Autosport to victory lane at Barber. Can NBC Sports Saavedra, who competed in the IZOD IndyCar Series in 2011, do the same in Network (Taped), Milwaukee? 5 p.m. -
BCS Commissioners Agree on Four-Team Playoff
B2 THURSDAY, JUNE 21, 2012 SCOREBOARD LEXINGTON HERALD-LEADER | KENTUCKY.COM COLLEGE FOOTBALL Transactions THURSDAY’S LINEUP BASEBALL Focus on: Auto racing this week American League BCS commissioners BOSTON RED SOX — Agreed to NASCAR terms with SS Deven Marrero on a mi- TOYOTA/SAVE MART 350 nor league contract and assigned him Where: Sonoma, Calif. agree on four-team playoff to Lowell (NYP). When: Friday, practice (Speed, 3-4:30 p.m.), qualify- CLEVELAND INDIANS — Assigned ing (Speed, 11 p.m.-1 a.m.); Saturday, practice (Speed, 11 The BCS commissioners reached a consensus Wednesday on a RHP Joshua Nervis, RHP Dylan Baker, TV, radio p.m.-12:30 a.m.); Sunday, race, 3 p.m. (TNT, 2-6:30 p.m.) model for a four-team, seeded playoff that will be presented to the OF Josh McAdams, OF Tyler Booth and RHP Kieran Lovegrove to the Arizona Track: Infineon Raceway (road course, 1.99 miles) BASEBALL university presidents next week for approval. All that’s left is for the League Indians. Distance: 218.9 miles, 110 laps Noon College World Series: Kent State vs. South Carolina ESPN2 presidents to sign off and major college football’s champion will be KANSAS CITY ROYALS — Optioned Last year: Kurt Busch raced to his first career road- 4 p.m. College World Series: Arizona vs. Florida State ESPN2 decided by playoff come the 2014 season. RHP Louis Coleman to Omaha (PCL). course victory, leading 76 laps. Jeff Gordon was second. Recalled 2B Irving Falu from Omaha. 7 p.m. MLB: Marlins at Red Sox or Rockies at Phillies MLB The commissioners have been working on reshaping college LOS ANGELES ANGELS — Assigned Fast facts: Daytona 500 winner Matt Kenseth leads 7:05 p.m. -
Bridgestone Americas Brings Style to 2008 Chicago Auto Show
inRoads Bridgestone Firestone North American Tire, LLC O June 2008 Bridgestone Americas Brings Style Feature page..........................1, 10 Feature to 2008 Chicago Auto Show Company showcases tire technology, driver safety Contact page ................................2 education and environmental excellence Patch With several certified wildlife habitats across the United States and Photo a contest that inspires award-winning page ................................2 Gallery driver safety videos “for teens by teens,” Bridgestone Americas is making a difference in the many Consumer page ....................3, 7, 8, 9 communities it calls home. These two elements combined with an amazing display of technologically advanced Bridgestone- and Firestone-brand Off Road page ................................3 tires and open-wheel race cars made the Bridgestone Americas booth a must-see attraction at the 2008 Chicago Auto Show. Ag page ................................4 Throughout the event, visitors to The Bridgestone Group’s “One Team, One Planet” theme in its the Bridgestone Americas booth Chicago Auto Show display illustrates the company’s global received a firsthand look at the commitment to environmental performance and working together with communities to protect and preserve natural surroundings. Dealer page............................5, 7 Bridgestone brand’s innovative Run- Flat technology, as well as two new Greatec Super Single truck tire and Multicell® members of the Bridgestone-brand family of compound in the Bridgestone Blizzak™ tires: the Potenza™ RE760 Sport and Potenza winter tire. Motorsport page ................................6 G019 Grid with UNI-T® technology. The During a special reception before Media booth also featured other technological Preview Day, the top four winners of advancements, including the energy-saving Bridgestone Americas’ 2007 Safety Scholars contest showcased their auto safety videos to In the News page ................................7 automotive journalists from around the country. -
Formula E Finale Buemi Survives Clash to Take the Crown #%%'.'4#6' +0018#6+10
AUSTRIAN GP WHAT MERC CRASH TANAK DENIED SURPRISE 16-PAGE REPORT MEANS FOR FORMULA 1 WORLD RALLY VICTORY HAMILTON WINS… ROSBERG FUMES As Wolff threatens team orders “I don’t want contact anymore” FORMULA E FINALE BUEMI SURVIVES CLASH TO TAKE THE CROWN #%%'.'4#6' +0018#6+10 ÜÜܰ>Û°VÉÀ>V} 5+/7.#6' '0)+0''4 /#-' 6'56 4#%' AUSTRIAN GP WHAT MERC CRASH TANAK DENIED SURPRISE 16-PAGE REPORT MEANS FOR FORMULA 1 WORLD RALLY VICTORY HAMILTON WINS… ROSBERG FUMES COVER IMAGES As Wolff threatens team orders “I don’t want contact anymore” Etherington/LAT; FORMULA E FINALE Charniaux/XPB; BUEMI SURVIVES CLASH TO TAKE THE CROWN Rajan Jangda/e-racing.net COVER STORY 4 Austrian Grand Prix report and analysis PIT+PADDOCK 20 FIA aims to boost motorsport worldwide 22 New manufacturers for Formula E 25 Feedback: your letters 27 Ian Parkes: in the paddock REPORTS AND FEATURES XPB IMAGES 28 Buemi takes Formula E title as Prost wins 34 Heartache for Tanak in Rally Poland 40 Suzuki: the sleeping giant of MotoGP Nico still struggling to RACE CENTRE 46 GP2; GP3; Blancpain Sprint Cup; NASCAR Sprint Cup; Formula get the balance right Renault Eurocup; IMSA SportsCar NICO ROSBERG JUST CAN’T QUITE GET IT RIGHT. WHEN CLUB AUTOSPORT it comes to wheel-to-wheel battles, he is either too soft or overly 65 Will Palmer to race in BRDC F3 at Spa robust. He usually comes off worst too, particularly when fi ghting 66 Crack Mercedes squad for British GT Mercedes ‘team-mate’ and title rival Lewis Hamilton. -
IZOD Indycar® Series & Firestone Indy Lights
® DARIO FRANCHITTIDARIO Chip Ganassi Racing Target Series Champion 2011 IZOD IndyCar IZOD IndyCar ® Series & Firestone Indy Lights™ 2012 Trackside INDYCAR Media Web Site – media.indycar.com A media-only section of the INDYCAR’s Web site is available for media use. This site contains general content about the IZOD IndyCar® Series and Firestone Indy Lights, including: IZOD IndyCar Series and Firestone Indy Lights logos for download Graphics and special event photo galleries for download and publication INDYCAR PR contacts Team PR contacts Track contacts Teleconference advisories Teleconference transcripts, press releases, advisories and notebooks Weekly Video News Feed advisories and digital copies Information about each event also is available, including: Complete event schedules Broadcast information Daily Trackside Reports, including session details and quotes Event Video News Release advisories Event press conference transcripts The address for the media site is: http://media.indycar.com INDYCAR Media Photo Web Site – IndyCarMedia.com A media-only website is available for media to download high-resolution photos of at-track events and studio photos of drivers. Note, registration is required to access the side The address for the media site is: http://www.indycarmedia.com INDYCAR PR CONTACT INFORMATION 1. INDYCAR. Contact information for members of INDYCAR Public Relations: a. Amy Konrath, Vice President of Communications/Public Relations 317-331-7437 – cell; 317-492-6453 – office; [email protected] b. Denise Abbott, Vice President of Public Relations 310-430-0496 – cell; 317-492-8836 – office; [email protected] c. Steve Shunck, Vice President of Public Relations 317-716-9188 – cell; 317-492-8532 – office; [email protected] d. -
IZOD Indycar Series Indy Grand Prix of Sonoma at Infineon Raceway Sunday, Aug
IZOD IndyCar Series Indy Grand Prix of Sonoma At Infineon Raceway Sunday, Aug. 22, 2010 VERSUS/IMS Radio Network/XM 145/Sirius 212 (Live) Car Driver Hometown Car Name Entrant Race Strategist 2 Raphael Matos Belo Horizonte, Brazil HP de Ferran Dragon de Ferran Dragon Racing Jay Penske 3 Helio Castroneves Sao Paulo, Brazil Team Penske Team Penske Tim Cindric 4 Dan Wheldon Emberton, England National Guard Panther Racing Panther Racing John Barnes 5 Takuma Sato (R) Tokyo, Japan Lotus-KV Racing Technology KV Racing Technology Dave Brzozowski / Garrett Mothersead 6 Ryan Briscoe Sydney, Australia Team Penske Team Penske Roger Penske 7 Danica Patrick Roscoe, Ill. Team GoDaddy.com Andretti Autosport Paul “Ziggy” Harcus 8 E.J. Viso Caracas, Venezuela PDVSA-KV Racing Technology KV Racing Technology Bill Pappas 9 Scott Dixon Auckland, New Zealand Target Chip Ganassi Racing Target Chip Ganassi Racing Mike Hull 10 Dario Franchitti Edinburgh, Scotland Target Chip Ganassi Racing Target Chip Ganassi Racing Chip Ganassi 11 Tony Kanaan Salvador, Brazil Team 7-Eleven/Dr Pepper Cherry Andretti Autosport Tom Anderson 12 Will Power Toowoomba, Australia Verizon Team Penske Verizon Team Penske Clive Howell 14 Vitor Meira Brasilia, Brazil ABC Supply Co A.J. Foyt Racing A.J. Foyt Enterprises A.J. Foyt 18 Milka Duno Caracas, Venezuela CITGO Dale Coyne Racing Darren Crouser 19 Alex Lloyd (R) Manchester, England Boy Scouts of America Dale Coyne Racing Dale Coyne 22 Justin Wilson Sheffield, England Team Z-Line Designs/DRR Dreyer & Reinbold Racing Larry Curry 24 J.R. Hildebrand (R) Sausalito, Calif Trans Systems/DRR Dreyer & Reinbold Racing Dennis Reinbold 26 Marco Andretti Nazareth, Pa.