Monarch Airlines Case Study

Monarch's Sitecore awards include: Sitecore Site of the Year UK, 2 X Best DMS Deployment/Integration, Best Travel & Hospitality, and Best use of Web Personalisation.

THE JOURNEY BEGINS———

Monarch wanted a new scalable and flexible website that reduced technical debt and

enabled its content teams to easily create and

amend content.

From a user experience standpoint personalisation was key to drive increased

ancillary revenue and streamlining the flight search functionality so that its customers find the perfect flight.

Web Build | Web Design | Digital Strategy | Digital Optimisation

London | Colombo | Sydney | www.codehousegroup.com COMPLEXITY OF INTEGRATION———

This project involved building a manageable and flexible Sitecore CMS website that would replace the group site for Monarch.

Migration from www.monarch.co.uk as well as complex integration with Monarch’s complete

booking path, SkySales Flight Queries, Live Pricing

Database, and other external systems were integral to the success of Monarch’s new Sitecore website.

USER EXPERIENCE IS KEY———

Sitecore's personalisation capabilities were essential to unlocking and enriching the user experience to

achieve Monarch’s digital and business goals.

We created custom personalisation

rules around Monarch’s business requirements. The rules, added via specially created ‘personalisation pods’

display relevant content that guide

visitors to their perfect holiday booking destinations.

Web Build | Web Design | Digital Strategy | Digital Optimisation

London | Colombo | Sydney | www.codehousegroup.com 16% increase in uptake of promoted ancillaries

5% uplift in conversions

Integration of real-time flight prices into personalised promos on the Home page

Personalisation based on GeoIP, flight search and booking activity

10% reduction in page impressions per booking

£1.64 increased average passenger spend on ancillaries

Winner of 3 Sitecore awards including Sitecore Site of the year UK

Winner of 2 IMA awards

ABOUT MONARCH AIRLINES———

British airline Monarch, who are based at Luton Airport, operate scheduled flights to destinations in the Mediterranean, Italy, France, Canary Islands, Cyprus, Egypt, Greece, North Africa and Turkey.

ABOUT CODEHOUSE———

We design and build effective websites that make global businesses more successful. Understanding our customers’ helps create exceptional customer experiences and

grow revenues.

As one of the few Sitecore Platinum Partners, and with both Technology and Digital Strategist Sitecore MVPs, we pride ourselves on our unparalleled technical and digital marketing expertise. Our services include creative design and build, consultancy and

training, with 24/7 customer support.

Web Build | Web Design | Digital Strategy | Digital Optimisation

London | Colombo | Sydney | www.codehousegroup.com