SAE Course Details Version 48 EN

The didactic concept

In contrast to most other academies, the SAE Institute is very focused on ‚learning by doing‘, because you can only understand what you have found out for yourself. The courses consist mainly of intensive practical training that is relevant for the industry: Using top-modern, generously equipped state-of-the-art workplaces the students can independently work on a multitude of production processes, starting with simple Tell me and I will forget. exercises up to professional projects. The didactic SAE studying concept is derived from long-term experience which has proven that in complex learning programs it is never the case Show me and I will remember. that all students learn, process and implement information at the same speed. That is why in all of SAE’s courses there are not only fixed theory lectures but also freely accessible practical exercises on offer, which Let me do it and I will understand. can be individually chosen for different time slots. The time needed per week for the different courses is on the following pages, but is only the Confucius average amount which has become obvious during the years.

Course Structure SAE’s course structures are focused on the fact that a career must be planned flexibly for the media sector. Technical-manual skills are taught in single units, as well as the qualifications needed to prepare for the job. Bachelor Program These are also practically acquired. The courses are always a mixture of The Bachelor Program combines the SAE Diploma and Bachelor contents theory and practice; 2/3 of the course duration is made up of practice, and leads to the internationally accepted Bachelor Degree, using time starting with guided seminars and workshops, through self-study, up to efficiently and a didactically optimal subject matter combination. The the implementation of own productions that are ready for the market. Bachelor Degree is to be seen as a pre-profession qualification that The theoretical and practical tests are close to the topic and real practice prepares both for menial, as well as leading tasks and is often seen as so as to prepare the candidates ideally for the demands of the later a prerequisite by employers, as often team, organizational or marketing professions. abilities are expected. SAE’s Bachelor Program is therefore an extensive The SAE Diploma conveys technical qualifications, the Bachelor-level course for the respective subject matter. adds the economic factor; these together lead to the Bachelor Degree. The standard course duration up to the Bachelor Degree is 96 weeks (24 In the so-called ‘Bachelor-Program’ the Diploma and Bachelor are months). This contains the SAE Diploma. Because of the compressed offered in combination to be able to reach the Bachelor Degree in the course duration, without breaks in the term, it is possible to obtain optimum sequence and in the shortest time possible. After graduating the Bachelor Degree after only two years. Depending on the research successfully with a Bachelor’s Degree the student has the option to method it is possible to become a Bachelor of Arts (Honours) or a carry on studying at the Master level. Bachelor of Science (Honours). The title ‘Bachelor of Arts / Science (Honours)’ (BA / BSc) is awarded in cooperation with the state Middlesex The following degrees are offered in five subject matters: University in which validates and monitors the courses. The title Audio: ‘Honours’ is hereby an additional qualification that the students can • Audio Engineering Diploma achieve by submitting a written final paper. • Bachelor of Arts/Science (Hons.) Audio Production* In the Bachelor Program the student can enjoy the optimum ratio of Film: theoretical knowledge and practical exercises and tasks throughout • Digital Film & VFX Diploma the whole time period of two years. Theoretical knowledge and the • Bachelor of Arts/Science (Hons.) Digital Film Making* corresponding practice are worked on in nine topic areas. Web: Aims of the courses are: • Webdesign & Development Diploma • Sustainable and broad operative-technical knowledge • Bachelor of Arts/Science (Hons.) Web Development* • Command of all working process in professional productions Cross-Media: • Obtaining technical job training: SAE Diploma • Cross-Media Production & Publishing Diploma • Introduction to scientific methods and approaches • Bachelor of Arts/Science (Hons.) • Acquiring further and interdisciplinary experts’ knowledge Cross-Media Communication & Publishing* • Preparing for starting in leading positions Games: • Obtaining an academic degree: BA / BSc (Honours) • Game Art & 3D Animation Diploma Prerequisite for participating in the Bachelor Course are either the Abitur • Bachelor of Arts/Science (Hons.) Interactive Animation* or the completion of the 18th year of age and a middle school leaving • Game Programming Diploma certificate. • Bachelor of Science (Hons.) Games Programming* If the interested party doesn’t or doesn’t yet fulfill the prerequisites for the Bachelor Program, he or she can immediately complete parts of the study (Diploma) and then later obtain the Bachelor Degree (Progression Bachelor).

2 Diploma Master The Diploma Degree is to be seen as a pre-professional qualification The SAE Institute offers two different Master which prepares for menial tasks and is the minimum requirement to be courses in Germany. Since 2003 there has able to start working in the media sector. been a co-operation with the state Middlesex University in London, with the chance to obtain Aims of the Diploma are: the academic degree of ‘Master of Arts’ (MA) or • Sustainable and broad operative-technical knowledge ‘Master of Science’ (MSc). The course lasts between one and two years, • Command of the working processes in professional productions depending on the individual set up of the course: In the Work-based- • Obtaining a technical professional training: SAE Diploma professional-master-program, the student specializes and qualifies him The Diploma’s duration is 72 weeks (18 months). After the theoretical or herself within the scope of their regular job for scientific tasks. The lessons the students goes through a far more intensive processing and master-program is coordinated by SAE Online and is individually tailored implementation phase (practical time) with free time allocation. The to the student. This course can also be started several years after the students hereby put their learning and exercise times together according Bachelor degree. http://online.sae.edu to their own wishes and work independently under the supervision of experienced media professionals. Since 2010 there has been a co-operation with the Folkwang Universität der Künste in Essen, The practical time covers several practical exercises and independent within the scope of which it is possible to professional project work and productions. Prerequisite for participating become a Master of Arts in Professional Media Creation. The Folkwang in the SAE Diploma are either the Abitur or the completion of the 17th year Universität der Künste is a training facility for music, theatre, dance of age and a middle school leaving certificate. The SAE Diploma courses and science that has existed since 1927. In co-operation with the SAE are supported by the Work Agency (Agentur für Arbeit) according to the Institute Germany, there is now a post-graduate master course on offer AZAV. that is interesting for Bachelor graduates both with technical as well as Progression Bachelor with an artistic background. The ‘Master of Arts in Professional Media Creation’ contains additions in technical and in creative sectors, as well The Progression Bachelor is the name for the chance to visit the as marketing, communication and management skills. Graduates of Bachelor lectures only after a successful SAE Diploma degree and this Master Program should be able to sell themselves and be able to therefore, in retrospect, to be able to acquire the Bachelor Degree. independently and professionally realize projects in the media sector. During the course of 12 months the successful Diploma graduate goes More information at: www.sae.edu/folkwang to all modules of the Bachelor Program that were not part of his or her Diploma, sits theoretical and practical tests and works on his or her final Aims of the Master-Courses are: project. The combination of the lectures and exam appointments are • Obtaining the academic degree MA / MSc individually defined at the respective site with the Academic Coordinator • Specialization in the respective subject matter or the school’s Head. • Learning to independently work scientifically • Qualify for higher leading positions and to teach academically

Pre-requisites for an extra-occupational SAE Master Course are normally a Bachelor Title. Bachelor graduates from other academies than the SAE Institute can also participate in the course if similar pre-courses can be proven.

* validated by Middlesex University, London 3 The Audio Engineering Bachelor Program is made up of these 9 areas

...... M01 ...... M02 Aural theory, acoustics and technical principles Information and entertainment (podcasts, radio plays, audio Acoustics: spectral analysis, reverberation radius, oscillations, books, adverts, multimedia) interference, comb filters, absorption and reflection, studio Advert production: layout, TV versus radio, typical mixing requirements, construction concepts, architectural acoustics, measuring techniques broadcast copies Psychoacoustics: functionality of human hearing, biology and Adverts (hands-on): exercises involving various radio adverts and psychology of perceiving sound events, residual effects, auditory trailers masking, Haas effect Radio plays/audio books/podcasts and dramaturgy: radio play studio, Electroacoustics: transducer principles of microphones and typical production process, narrative styles, dramaturgy and suspense, loudspeakers, directional characteristics, frequency response, impulse character development, the interaction of image and sound response, crossovers, tonal analysis of microphones and loudspeakers Radio plays/podcasts (hands-on): narrate a radio play scene in Calculating levels and metering: mathematical foundations, levels and accordance with the script dB, studio and radio levels, dynamics and headroom, VU meter, peak Broadcasting operations: transmission technology, digital broadcasting meter and Real Time Analyser studios, production studios, self-op studios, broadcasting automation Electrical engineering: current, voltage, resistance, impedance, active and passive filters, studio cabling ...... M03 Analogue signal flow (hands-on): signal flow, communication, insert Music production and send effects, MIC recording, headphone mixes, record – bounce, mixdown, free recording, free mixdown Instruments: types of instruments, dispersion patterns, microphone positioning, ambient effects Microphone use: microphone selection, sound formation, proximity effect, cross-talk Signal flow: mixing desk concepts, recording and mixdown signal flow, channel strip composition, mixing desk automation, level adjustments, Stereo microphone technology: intensity, runtime and equivalence routing and patch bays stereophony, binaural microphones, main and support microphones MS technology, artificial heads Effects: hardware versus plug-ins, compressors, equalizers, limiters, expanders, gates, phasers, chorus, hall, delays, flangers, exciters, Digital audio technology: digital audio workstations, native versus DSP, technical and artistic use delay compensation, time-stamping, dithering and noise shaping, error correction systems, destructive and non-destructive working, online FX programming (hands-on): creating effects using templates versus offline editing, automation, stereo and surround mixing Insert exercises: drum EQs, summing EQs, compression of bass, Digital editing (hands-on): 2TK editing exercises, quantification of vocals and drums, gated reverbs, bass ducking, voice-over sends drum recordings, timing correction, voice editing, arrangement editing, Production studios (hands-on): signal flow, communication, multitrack, remixes insert and send effects, MIC recording, headphone mixes, record – Sound recording: mechanical sound recording, direct metal mastering, bounce, mixdown, free recording, free mixdown, scene management, magnetic sound recording, BIAS, playback equalisation automated mixing, drum recording, free music production, free choice of own automated mix Server and network technology: network topologies, network hardware, server-client models, TCP/IP, WLAN, RAID systems MIDI and sequencing: MIDI versus audio, MIDI protocol, MIDI interfaces, MIDI cabling, rewires, software instruments, sound libraries

4 MIDI/sequencer (hands-on): MIDI - basics, sequencing, vocal Live event technology: studio sound versus live sound, technical rider, correction, remixing PA systems, FOH and monitors, safety provisions Sound synthesis: additive synthesis, resynthesis, subtractive synthesis, Wireless audio transmission: VHF/UHF, modulation principles, frequency modulation, physical modelling, granular synthesis, interference, True Diversity, frequency management, noise cancelling wavetable synthesis Sampling: hardware versus plug-ins, one shots, drum kits, loops, ...... M06 Recycle, triggering Free audio production (final project) Synthesis/sampling (hands-on): free choice of production of own Practical final project – final production: free choice of own production electronic music, time code synchronised sequencing, synthesiser including recording, mixdown and mastering programming, sound design Music theory: harmonies, rhythm ...... M07 Remixing: arrangement, handling, setups, software, legal and financial matters Business, legal & history Production process and production psychology: guide-track variants, Basics of accounting, drawing up business plans, founding an agency headphone mixing, coaching, studio daily reports, schedules, mixdown or studio technology Types of company, copyright law, trademark law, neighbouring rights Mastering: mastering equipment, mastering working methods, technical law, safeguarding contracts, licensing versus artistic mastering, Red Book standard Media history, historical development of the media in the audio sector Music business: copyright law, GEMA (German society for musical performing and mechanical reproduction rights), GVL (German ...... M08 collecting society for neighbouring rights), KSK (German artists’ social insurance scheme), distribution channels, labels, contracts, music law, Marketing & presentation contract law Marketing models, product life cycles, advertising campaigns, press releases, target group analysis, advertising channels ...... M04 Portfolios, professional placements, job descriptions Film and cinema mixing, film post-production, TV audio Specialist presentations, presentations to large groups (expert/ multidisciplinary/individual/in groups), discussions, role plays, Synchronisation: SMPTE and EBU time codes, frame rates, VITC, LTC professional presentation techniques and MTC, word clock Film and television audio: electronic broadcasts, quotes, automatic dialog replacement, Foley recordings, IT nix, final Mix, cinema ...... M09 Multi-channel audio: surround formats, downmixing, THX Advanced industry production Film/multi-channel dubbing (hands-on): multiple films including audio Jobs in the media sector, current trends in the media industry, facts vs. material to be dubbed popular opinion DVD authoring: DVD formats, decoding and encoding, bit budgeting Interdisciplinary group project: project management, team management, division of tasks and teamwork. Making industry contacts, budgeting and sponsoring, advertising own projects...... M05 Production of a group media item relevant to industry or a competition, Events, live performances, theatre, musicals, TV shows reporting, critical self-evaluation, final/result presentation Lighting and stage: stage construction, trussing, rigging, power, lighting Project-specific audio specialist training technology, DMX, projection technology, health and safety

* validated by Middlesex University, London 5 The Digital Film & VFX Bachelor Program is made up of these 9 areas

...... M01 Digital photography and digital imaging editing, shutter speeds, light Foundations for producing digital films intensities, objectives, exposure times, focal lengths, illumination, flash techniques, filters, workflows, colour profiles, file/image formats, Chromatics, optics, types of cameras, light as a medium for RAW data, non-destructive image editing, masks, tonal value/colour composition, colour perception, image composition, picture detail, correction, paths; formats; Production preparation for documentaries/reporting; shot lists, Drawing techniques, perspective construction, creating and reading outlines, calculations, location, constructing scenes, implementation, storyboards, shot composition; post-production, process, production team, costs; Image editing, non-destructive working, retouching and colour ...... M03 correction, filters; Scenic productions Montage theory; editing composition, image rhythm, editing dramaturgy, editing sequences, rough and fine cuts, capturing; Camera and light; cinematic history, film analysis; 2, 3 and 4 point editing, online/offline editing, effects, filters, transitions, Shooting preparation, camera settings, focal lengths, objectives, exporting data; recording format, white balance, camera filters and light foils, illumination, film look, combination of picture detail and light, daylight/ Digital and video technology, video basics; image resolution, interlaced artificial light/mixed light, camera movement and perspectives; scanning, video signals, signal guidance and processing, colour standards, data reduction and compression, storage media; Audio technique/editing and quotes; Cinematographical recording, dramaturgical realisation; arm mount/ Acoustic foundations (sound, reflections, background noise), audio camera system, picture angles, apertures, shutters, white balance. cables, microphones, levels, sampling rates, recording media, Time code and audio settings, export and data security; dramatic recording audio and post-processing, audio editing and effects, lighting and resolution, light fittings; reporting mixing, booms, radio links, windscreens, signal chains, audio tasks in films; Set seminars, procedure on set, jobs on set, equipment, studio versus ...... M02 shooting outside; Producing documentaries Non-linear editing, match cut, trim tools, Composite Modi, capturing, Script development, research, dramaturgy, script/scripting: finding motion FX & transitions, rendering and media management, EDLs, ideas, compilation, drafting, drama, epics, lyrics, 3 act structure, online/offline editing; exposés, treatment, characterisation, dialogue; Choice of theme, character development, dramaturgical realisation ...... M04 with regard to information aspects, conflict levels, lighting and editing technology; Producing adverts Neutral report, narrative techniques, directing, camera techniques, Conception, marketing strategies, promoting products and services, illumination, editing and post-processing; CG content, typography, pack shots, motion graphics; 3 point lighting, set design, questioning techniques and editing an On air screen design; screen content, creating moving graphics and interview; script (openers, teasers, closers, trailers, commercial bumpers, blurbs), programme teasers, layer based compositing techniques, animation and effects, 3D space integration, handling DSLRs, framing, exposure times, lighting, image design and scouting locations;

6 3D modelling and texturing; 3D programs, tools and settings, In addition to the exercises various seminars, workshops and coordinate systems, polygon objects, modelling, NURBS, subdivisions, excursions will take place, e.g. storyboarding, editing techniques, set shaders, texturing, 2D/3D textures, UV mapping; seminar, 3D animation, camera & lighting, compositing, advanced DVD/ 3D animation; motion sequences, rigging, binding, skinning, weighting, Blu-Ray authoring, 3D special FX, excursions to various film production character animation, animation controls, keyframes, constraints, path companies; animation, expressions, kinematics, hierarchical animation; 3D camera and light & 3D rendering; camera attributes, light and ...... M07 shadow types, motion blur, indirect lighting, image based lighting, Business, legal & history renderer, render layers and passes, caustics; Basics of accounting, drawing up business plans, founding an agency or studio ...... M05 Types of company, copyright law, trademark law, neighbouring rights Music videos law, safeguarding contracts, licensing Scene based film sequence, assembly techniques, dramaturgical Media history, historical development of the media in the audio sector storytelling, sound synchronisation; Compositing, keying and colour grading; program architecture, ...... M08 passes, animations, expressions, tracking, filters, masks, audio editing, Marketing & presentation greenscreens/bluescreens, colour quantification; Marketing models, product life cycles, advertising campaigns, press Dolly with jib arm; steering modes, trail settings, adjustments, cabling, releases, target group analysis, advertising channels protection and division of weight, safety precautions; Portfolios, professional placements, job descriptions Specialist presentations, presentations to large groups (expert/ ...... M06 multidisciplinary/individual/in groups), discussions, role plays, Final project (short film, music video, advert) professional presentation techniques Producing a short film, music video or advert, using skills learnt in directing and camera technique skills, lighting, editing and post- ...... M09 processing. Purely computer animated projects or a combination of actually filmed and CG material are possible; Advanced industry production 3D visual FX; dynamics, particle simulation, fluids, texturing; Jobs in the media sector, current trends in the media industry, facts vs. popular opinion DVD/Blu-ray authoring; audio/video standards, menu structure, pop-up menus, usability, workflow, Blu-Ray; Interdisciplinary group project: project management, team management, division of tasks and teamwork. Making industry Grip; requirements, dolly & crane set-up, uses and handing; contacts, budgeting and sponsoring, advertising own projects. Steadycam; set-up, adjustment of vest and swivel arm, adjustments Production of a group media item relevant to industry or a competition, and balancing the camera, walking, safety measures; reporting, critical self-evaluation, final/result presentation Camera crane; set-up, cable length, parallelogram catenary mounting, Project-specific film specialist training anchoring pins, safety measures, manual camera handling; film formats, HD formats, signal types, colour sampling, broadcasting, production workflow, film promotion;

* validated by Middlesex University, London 7 The Webdesign & Development Bachelor Program is made up of these 9 areas

...... M01 CSS formatting (CSS2 and CSS3), including colours, graphics, Creating and editing images animations, positioning and arrangement models Editing images: techniques of digital image editing (including cropping, Validation of websites, adhering to web standards, W3C conformity; using masking and colour channels, non-destructive working); Functionality of search engines, search engine optimisation and Creating text, image and layer effects, using filters, tone and colour accessibility techniques; correction; Additional technology: basics of servers and networks; Creating montages and collages, fields of application and carrying out Foundations of and issues with mobile content publishing, including retouching; mobile tagging, location based services; Knowledge of colour profiles, file and image formats; Using scanners and interactive graphics tablets; ...... M03 Targeted image design and visual language; Development of dynamic websites with PHP and JavaScript Vector graphics: vectorisation of illustrations and photos, editing Web programming techniques: creating dynamic websites with illustrations; Javascript, knowledge of DOM and DOM manipulation; Creating graphic elements/logo development; Using AJAX and JavaScript/AJAX frameworks (including jQuery); Screen and graphic design: knowledge and use of rules of design, Creating dynamic websites with PHP, use and functionality of libraries, typography and text placement; APIs, plug-ins Colour/format, composition, golden section; Setting up RSS feeds, newsletter distribution, chat functions; Planning and creating graphical advertising (online and offline) such as Development of professional applications (e.g. dynamic navigation, posters, web layouts and advertising banners; guest books, news and image management, logins with cookies, Foundations of desktop publishing and various printing methods; sorting and activation options, paging functions, RTF text, mod_rewrite, SMTP emails, creating PDF, form validation); Creating flyers (e.g. Leporello, folding flyers etc.), creation of print-ready PDFs; Foundations of object orientated programming with PHP and JavaScript; Digital photography: professionally handling digital SLRs; Digital publishing: creating and embedding professional podcasts and Knowledge and use of exposure times, objectives, focal lengths, light video casts; intensities and filters as well as focus and focus depths;

...... M04 ...... M02 Server-side programming and databases with PHP & MySQL Website development with HTML PHP & MySQL: foundations and advanced knowledge of database Concept/project organisation: various website concepts; languages (SQL); Aspects of performance, knowledge of version control and various Creating and implementing complex database systems; systems; Developing your own content management system (CMS) to administer Time planning techniques; website content (inserting, altering, deleting content) with PHP & HTML/CSS: conception, screen design and implementation of websites MySQL; with (X)HTML and HTML5; Conception/realisation of applications using object orientated Structure and composition of HTML documents, knowledge and programming; implementation of semantic tagging; Using object orientated programming principles (inheritance, classes etc.);

8 Implementation and use of available content management system ...... M06 (CMS) such as Typo3, Drupal, Joomla; Dynamic websites with database connection (final project) Server technology/security: server and network technology; Practical final project – final production: development and Installation and configuring web servers; implementation of a website supported by a database, optimised for Data protection, preventing data manipulation, techniques for optimal search engines and usability and the associated content management encryption when transferring data; system; development and implementation of contemporary and targeted functions for users (e.g. user generated contents via blogs or forums, E-commerce: basics of marketing and business strategies, knowledge social media functions etc.) and administrator (e.g. management of the of the legal foundations of e-commerce; content, structure and/or various permission levels) of the website. Analysis of shop systems, payment models and processes; building In addition to the exercises various seminars, workshops and shop systems; excursions will take place, e.g. screen design, digital photography/ retouching, game development, usability/project preparation, ...... M05 e-commerce, careers advice; Web animation Flash and Action script: creating animations with Flash (timeline ...... M07 animation, using various types of tweening, path and mask animations) Business, legal & history and Actionscript (e.g. programming with image and filter effects, mouse Basics of accounting, drawing up business plans, founding an agency tracking, drawing functions etc.); or studio Conception and implementation of complex interactive multimedia Types of company, copyright law, trademark law, neighbouring rights Flash applications (rich media applications) such as music and video law, safeguarding contracts, licensing players, online browser games, development of standalone (offline) applications; Media history, historical development of the media in the audio sector Implementation of complex Flash applications with database communication (using PHP and XML) and development of own Flash ...... M08 CMS; Marketing & presentation OOP/Flash: foundations and advanced techniques of object Marketing models, product life cycles, advertising campaigns, press orientated programming (Actionscript 3.0) for use in various rich media releases, target group analysis, advertising channels applications; Portfolios, professional placements, job descriptions Video editing and motion graphic design: video and sound editing Specialist presentations, presentations to large groups (expert/ techniques (viewing and editing footage), use of effects, fades, masks multidisciplinary/individual/in groups), discussions, role plays, and colour correction, basics of keying and tracking; professional presentation techniques Animation and compositing, imbedding sound and text; Optimisation for embedding videos in websites (data formats, plug-ins ...... M09 etc.); Advanced industry production DVD production: technical foundations regarding CDs, DVDs, Blu-Ray; Jobs in the media sector, current trends in the media industry, facts vs. Creation (design, animation and programming) of own interactive DVD popular opinion menu for presentation and marketing purposes; Interdisciplinary group project: project management, team management, division of tasks and teamwork. Making industry contacts, budgeting and sponsoring, advertising own projects. Production of a group media item relevant to industry or a competition, reporting, critical self-evaluation, final/result presentation Project-specific web specialist training

* validated by Middlesex University, London 9 The Cross-Media Production & Publishing Bachelor Program is made up of these 9 areas

...... M01 Press law and ethics: issues and background of press ethics and Creating images, editing images and photography product placement as well as press and copyright law; Digital photography: analysing and evaluating as well as planning Insight into media policy and the media sector; and carrying out portrait, panorama and reporting photography; Overview of media systems and markets; professionally handling digital SLRs; Knowledge and use of exposure times, objectives, focal lengths, light ...... M03 intensities and filters as well as focus and focus depths; Podcasts, voice recordings, creating sound effects Correct use of natural light and artificial illumination, flash techniques; Presentation formats: conception and implementation of various Targeted image composition and staging; presentation formats such as on-site comments, presenting, interviews, Photojournalism including deciding on a theme, defining the key surveys, talk shows; message, planning, research, implementation and production, Exercises for speaking into the microphone and interacting and with arrangement and post-processing, analysis and evaluation; interview partners: Developing a professional workflow; Foundations of digital audio technology: knowledge of sound, Image editing: digital image editing techniques, creating montages and acoustics, levels, signal output, formats and microphone technology; collages, fields of application and carrying out retouching; Using and dealing with loudspeakers, headphones, recording devices Targeted image design and visual language; and mixing decks; Screen and graphic design: knowledge and use of rules of design, Audio production & post-production: recording and voice recording typography and text placement; techniques; Incorporating graphic elements and logo development; Audio and speech editing as well as arranging and editing Colour and format, composition, golden section; contributions; Foundations of desktop publishing and various printing methods; Dealing with digital audio workstations, with fades and effects; Planning and creating graphic advertising material such as product Audio dubbing, synchronisation, quotes as well as recording sound features, advertising banners and landing pages; effects in the field and dealing with booms; Creating soundscapes; ...... M02 Podcasting/video casts: choosing a theme and selecting suitable categories; Journalism Using formats, sound and language, streaming; Foundations of journalism: finding a theme, research, analysis and definition of the target group; Dealing with the camera and editing contributions in accordance with the target group; Script development, rhetoric, use and effect of language; Planning, implementation and distribution of subscribable media files; Presentation formats: analyse and creation of news, reports and reporting as well as commentaries; Speaking: basics of professional speaking, breathing techniques, phonation, phonetics, accentuation, tempo, technique; Analysis and implementation of features, planning surveys and interviews; Analysis of ‘Glossen’ (German satirical or polemic short media pieces) and other stylistic devices which use exaggeration; ...... M04 Implementing choice of themes in the various presentation formats; Blogging and online publications Comparison of print and online journalism, differences when writing for Fields of application for digital reporting: foundations of publishing on the Internet; the Internet, analysis of various online publication formats:

10 Knowledge of corporate media and PR; ...... M06 Planning and production screencasts; Cross media production (final project) Social media/publishing on the Internet: analysis of blogs, microblogs Practical final project - final production: conception and implementation and video blogs as well as social networks; of multiple items in various formats (e.g. photo journalism, image film, Conception and implementation of own blog to accompany video interview, podcast or radio interview) on a topic - published on an your studies, adaption and configuration, ongoing updating and interactive DVD as well as on the blog accompanying your course and maintenance as well as networking and marketing on social media supplemented by other items created during your studies; platforms; Knowledge of online viral and guerrilla marketing, basics of search In addition to the exercises various seminars, workshops and engine optimisation and communication strategies; excursions will take place, e.g. Web programming: foundations of HTML, CSS, Javascript/AJAX, PHP digital photography, editing, radio stations, camera and lighting and selected frameworks; techniques, TV stations, post-production; Using various blog and content management systems; Basics of servers and networks; ...... M07 Foundations of and issues with mobile content publishing, including Business, legal & history mobile tagging, location based services; Basics of accounting, drawing up business plans, founding an agency or studio ...... M05 Types of company, copyright law, trademark law, neighbouring rights Preparing and shooting video law, safeguarding contracts, licensing Foundations of video technology: knowledge of formats, resolutions, Media history, historical development of the media in the audio sector video standards, codecs, compression, interfaces, time codes; Presentation formats: conception and implementation of various ...... M08 presentation formats such as video documentaries, video reporting, TV Marketing & presentation features, documentary-dramas, cultural items; Marketing models, product life cycles, advertising campaigns, press Analysis and conception of teasers and trailers; releases, target group analysis, advertising channels Film theory: analysis of dramaturgy and basics of cinematic narration Portfolios, professional placements, job descriptions and content analysis; Specialist presentations, presentations to large groups (expert/ Production: mastering camera techniques, objectives, white balance, multidisciplinary/individual/in groups), discussions, role plays, camera work, lighting technology and the targeted use of light; professional presentation techniques Setting up a greenscreen studio; Planning, production and publication of an image film on the basis of ...... M09 provided footage; Advanced industry production Planning, production and publication of own journalistic items e.g. Jobs in the media sector, current trends in the media industry, facts vs. video reporting or video interview; popular opinion Organisation: creating a shooting plan, team organisation, planning Interdisciplinary group project: project management, team equipment use; management, division of tasks and teamwork. Making industry Post-production: video editing techniques and montage theory; contacts, budgeting and sponsoring, advertising own projects. Using effects, motion graphics and compositing; Production of a group media item relevant to industry or a competition, On air screen design, keying and colour correction; reporting, critical self-evaluation, final/result presentation Project-specific journalism specialist training

* validated by Middlesex University, London 11 The Game Art & 3D Animation Bachelor Program is made up of these 9 areas

...... M01 Hard surface sculpting, organic sculpting Drawing and 2D graphics World design Digital image editing Planning and creating 3D environments Photo and image manipulation, retouching, 2D graphics, game art Drawing ...... M03 Implementation of concept drawings with assistance from classical 3D animation drawing techniques Principles of animation Storyboarding Basics of animation, key frames Creating storyboards, set design, image design and dramaturgy Theory of character animation Typography Planning and implementing motion sequences for characters Characteristics of fonts and their use in production Rigging Planning and manually creating rigs in 3D programs ...... M02 Character animation tools 3D asset creation Software to support and implement animation in games and film Principles of 3D productions Basics of 3D techniques and modelling Motion capture Low poly asset creation Using motion capturing hardware and data for character animation Modelling for real-time environments Advanced character animation Advanced modelling Advanced character animation techniques Organic and technical modelling High poly modelling ...... M04 Modelling for film and game trailers Content creation pipeline Texturing Scripting Creating textures, unwraps, use in game engines, normal maps, texture Automatisaton and implementation of workflows by creating scripts in baking 3D programs Digital sculpting Game pipeline - next-gen asset workflow Planning and techniques for the realisation of 3D projects

12 ...... M05 Rendering and visualisation ...... M07 Basic rendering Business, legal & history Foundations of generating images from 3D scenes Basics of accounting, drawing up business plans, founding an agency or studio Principles of lighting Types of company, copyright law, trademark law, neighbouring rights Planning and implementation of illumination in 3D scenes with the law, safeguarding contracts, licensing assistance of various contemporary techniques Media history, historical development of the media in the audio sector Shaders Planning and using shaders in 3D programs ...... M08 Principles of design Marketing & presentation Foundations of graphic design Marketing models, product life cycles, advertising campaigns, press Compositing releases, target group analysis, advertising channels Visual effects and post-production Portfolios, professional placements, job descriptions Advanced materials, lights and rendering Specialist presentations, presentations to large groups (expert/ Consolidation and advanced techniques multidisciplinary/individual/in groups), discussions, role plays, Simulation professional presentation techniques Engine particle effects, engine cloth, simulations, engine dynamic objects Advanced rendering (offline/real-time) ...... M09 Advanced industry production

...... M06 Jobs in the media sector, current trends in the media industry, facts vs. popular opinion Game development (final project) Interdisciplinary group project: project management, team Principles of game development management, division of tasks and teamwork. Making industry Historical foundations, game design, preparing and giving contacts, budgeting and sponsoring, advertising own projects. presentations, agile project management Production of a group media item relevant to industry or a competition, Game development reporting, critical self-evaluation, final/result presentation Use of a commercial game engine in game development Project-specific game specialist training UI , usability Human interfaces – game, design and implementation Prototyping Use and implementation of prototypes in game development Project organisation tools Software and tools for realising games projects Project organisation workflows Team composition, team management, carrying out a game production

* validated by Middlesex University, London 13 The Game Programming Bachelor Program is made up of these 9 areas

...... M01 ...... M03 Object-oriented programming Application development Principles of game programming Tool development Foundations of game programming in C++ and C# Creation of classic application software, adapting and expanding engine editors Algorithms and data structures Software quality assurance Algorithms, data structures and design patterns important for game development Using and implementing quality assurance in software development Computer architecture Current hardware architecture and its influence of programming ...... M04 Style & design principles 2D game programming Guidelines, practices and methods and their implementation in Digital image editing programming Foundations of digital image editing and the associated techniques Information design Mathematics & physics Reusing information for efficient processing or reproduction Basics of trigonometry, vector algebra, physical principles and implementation in computer programming ...... M02 Game programming Web & mobile development Game development in 2D, using game engines and frameworks Networks Sound/audio programming Network technology and protocols, use of commercial networking Audio data formats and their reproduction engines Web basics ...... M05 Web technology, web design and current techniques in the area of 3D game programming browser games Graphics programming Mobile development DirectX graphics programming, shader programming Developing for modern mobile games platforms Advanced game programming Databases Advanced techniques in game programming, using game engines and Design, creation and maintenance of databases and their use in game frameworks development

14 Game engine design ...... M07 Composition and components of a current game engine, system Business, legal & history architecture for real-time environments and simulations Basics of accounting, drawing up business plans, founding an agency Artificial intelligence or studio Principles of AI and use in game development Types of company, copyright law, trademark law, neighbouring rights law, safeguarding contracts, licensing Advanced mathematics & physics Media history, historical development of the media in the audio sector Consolidate connecting basic principles, vectors, matrices and transformations and 3D space ...... M08 ...... M06 Marketing & presentation Game development (final project) Marketing models, product life cycles, advertising campaigns, press releases, target group analysis, advertising channels Principles of game development Portfolios, professional placements, job descriptions Historical foundations, game design, preparing and giving presentations, agile project management Specialist presentations, presentations to large groups (expert/ multidisciplinary/individual/in groups), discussions, role plays, Game development professional presentation techniques Use of a commercial game engine in game development UI, usability ...... M09 Human interfaces – game, design and implementation Advanced industry production Prototyping Jobs in the media sector, current trends in the media industry, facts vs. Use and implementation of prototypes in game development popular opinion Project organisation tools Interdisciplinary group project: project management, team Software and tools for realising games projects management, division of tasks and teamwork. Making industry contacts, budgeting and sponsoring, advertising own projects. Project organisation workflows Production of a group media item relevant to industry or a competition, Team composition, team management, carrying out a game production reporting, critical self-evaluation, final/result presentation Project-specific game specialist training

* validated by Middlesex University, London 15 SAE BERLIN SAE HAMBURG SAE MÜNCHEN Soltauer Str. 18/22 Feldstr. 66 Bayerwaldstr. 43 13509 Berlin 20359 Hamburg 81737 München Tel. +49.(0)30.43 09 44 70 Tel. +49.(0)40.23 68 80 80 Tel. +49.(0)89.55 06 86-0 Fax +49.(0)30.43 09 44 72 99 Fax +49.(0)40.23 36 02 Fax +49.(0)89.55 06 86-99 e-mail: [email protected] e-mail: [email protected] e-mail: [email protected]

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