Guided Tour 2016
2016 Weekend Overview
LEARNING EXPERIENCES Loews Atlanta Hotel 80+ classes • 3 Connoisseur Breakfasts 1 Kick-off Toast • 1 Sunday Brunch
TASTING EXPERIENCES Greensward Promenade, Piedmont Park 3 Tasting Tent Sessions • 7 Tasting Tent Themes Connoisseur Tasting Tent
ENTREPRENEURS PROGRAM Loews Atlanta Hotel Food & Beverage Entrepreneurs Innovation • Brand-Building Scalability • Value Creation
DINNERS & EVENTS Midtown, Buckhead and Westside Destination Delicious: The Ultimate Southern Road Trip Powerful & Delicious • Rathbuns’ Watch List Connoisseur Dinner Series
SOUTHERN TALENT Representation from Texas – DC 80 Advisory Council Members 5 “Adopted Southerners” 100+ Presenters & Trail Chefs
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Meet Our Founders
PHOTO BY NICOLE LOVE The Atlanta Food & Wine Festival is the creation of dynamic Atlanta entrepreneurial duo of Elizabeth Feichter and Dominique Love.
The pair first joined forces more than 10 years ago to run Corporate Community Outsourcing, a philanthropic consulting firm created by Love after she left her post managing The Coca-Cola Company’s corporate giving.
Love’s corporate philanthropy experience coupled with Feichter’s extensive nonprofit experience, including her role as the Director of Development for Hands on Atlanta, positioned their agency as a go-to resource for corporations and nonprofit organizations wanting to have a more strategic impact on the community. Their clientele has included notable corporations such as FOOD & WINE, The Coca-Cola Company, Delta Air Lines, The Home Depot, NASCAR, sanofi-aventis, Turner Broadcasting System and more.
Their work developing a national cause-marketing campaign for FOOD & WINE magazine led the duo to the magazine’s famed FOOD & WINE Classic in Aspen. So impressed by the Classic’s programming and how the weekend drew smart, food-loving people, Feichter and Love decided to recreate the concept in Atlanta. Now celebrating their sixth year as a Festival, Love and Feichter continue to showcase and celebrate their beloved Southern region and its rich food and beverage traditions.
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Our Company A globally-recognized events company focused on the alcoholic beverage sector, The IWSC Group offers a broad portfolio of events around the world that help bring brands and people together in the best environments to create lasting relationships.
The IWSC Group events range from those focused exclusively around alcoholic beverages such as the prestigious International Wine and Spirit Competition (IWSC) and the Spirits of Mexico, a celebration of all things agave, to those where alcoholic beverages remain a fundamental part of the offering in addition to food, music or art.
In March 2015, The IWSC Group increased its presence in the Americas with the launch of The IWSC Group North America and the addition of the Atlanta Food & Wine Festival (AF&WF) to its existing American portfolio headed by entrepreneurs and AF&WF founders, Dominique Love and Elizabeth Feichter.
UPCOMING EVENTS: WHISKIES OF THE WORLD
San Francisco • April 1, 2017 San Jose • March 30, 2017 Awards • September 2016 Austin • September 26, 2016 Houston • October 1, 2016 Atlanta • October 22, 2016
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Eat. Drink. Indulge in all that is Southern. Follow award-winning chefs, beverage innovators and industry experts on a culinary journey through the South.
LEARNING EXPERIENCES Deemed “PhD-level programming for the food and drink lover” by media and industry leaders, the Festival’s Learning Experiences are created by our esteemed Advisory Council to educate and entertain guests. Learning experiences range in size from 40 – 150 people and include cooking and cocktail demonstrations, technique laboratories, pairing sessions, tasting seminars and panel discussions.
TASTING EXPERIENCES NEW LOCATION! Designed to take guests on an epicurean journey through the South, the Festival’s Tasting Tents are not the typical festival tasting experience. The all-you-can-indulge layout allows guests the opportunity to eat, drink and explore the region’s top food and drink products and chef creations while also celebrating international influences that have shaped our region. The 2016 Tasting Tents will move to the Greensward area of Piedmont Park, a newer and secluded area in the park that includes flat green space and a gorgeous fountain.
DINNERS & EVENTS The Festival experience continues into the evening with curated chef dinners and signature parties at private homes, restaurants and unique venues around the city.
THE CONNOISSEUR EXPERIENCE Designed for the serious food and beverage lover, the Connoisseur program includes access to an exclusive Connoisseur Lounge created each year by an award-winning Atlanta designer, as well as Connoisseur-only tent in the Tasting Tents. Both spaces are designed for Connoisseurs to socialize, eat, drink and participate in private food and beverage classes.
CONNOISSEUR DINNER SERIES Launched in 2015, the Connoisseur Dinner Series offered exclusive dining experiences for the Festival’s Connoisseur pass holders. The series, which is curated by award-winning authors Matt Lee and Ted Lee, provide immersive and intimate food and drink experiences for guests. In 2016, the series will continue to be a part of the Connoisseur pass but individual dinners may also be purchased. All events include a minimum of three award-winning chefs, a Master Sommelier and a cocktail expert. Dinners run in size from 40 – 60 people.
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2016 Tasting Experiences Continuing the tradition of the curated tasting experiences from years past, the 2016 Tasting Tents will include tasting trails and tents, Sommelier lounges, bars hosted by award-winning bartenders, a tailgating area, a farmer’s market and an interactive food and beverage pairing area. Tasting themes include Southern Staples, Road Trips, Southern Around the World, and much more. The all-you-can-indulge layout allows guests the opportunity to eat, drink and explore the region’s top food and drink products and chef creations while also celebrating international influences that have shaped our region. 2016 TASTING TENT LOCATION – GREENSWARD PROMENADE in PIEDMONT PARK
ATLFOODANDWINEFESTIVAL.COM F: /AtlantaFoodandWineFestival T & IG: @ATLFoodandWine [email protected]
The Southern Way Atlanta Food & Wine Festival is designed to shine an international spotlight on the rich food and beverage traditions of the South from TX – DC.
ATLANTA BY DESTINATION. SOUTHERN BY DESIGN.
June 2 - 5, 2016
Thursday, June 2 Friday, June 3 Saturday, June 4 Sunday, June 5
Entrepreneurs Program Culinary Diplomacy Learning Experiences Sunday Brunch Powerful & Delicious Breakfast Tasting Experiences Tasting Experiences Destination Delicious Wine Lunch Series Dinners & Events Sponsor Events Kick-off “Toast” Connoisseur Dinner Series Learning Experiences Sponsor Events Tasting Experiences Dinners & Events Connoisseur Dinner Series Sponsor Events
OLD TRADITIONS Classic Southern flavors and dishes
NEW TRADITIONS Emerging techniques, flavors and ingredients
IMPORTS & INSPIRATIONS (aka “Other Southern”) Food, wine and spirits from other Southern regions around the globe including Southern Europe, South Africa, South America, Southern Hemisphere (Australia and New Zealand) and South-of-the- Border (Mexico, Puerto Rico, Caribbean)
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Welcome to Atlanta
THE GATEWAY TO THE CULINARY SOUTH With 80% of the U.S. population within a two-hour direct flight, Atlanta is one of the most accessible destinations in the country. The city, which has also been called one of the top 50 places to visit in a lifetime by National Geographic Traveler, is home to some of the country’s top culinary talent. Atlanta boasts a rich food and drink history, making it an ideal location for the Festival and a place where food and beverage greats from across the region can unite. Through the Festival, Atlanta has become the gateway to the epicurean South.
MIDTOWN, ATLANTA Every great city has a defining district, the heart that pumps life into the city. In Atlanta, this is Midtown – a vibrant, cosmopolitan community that is the epicenter of work, play, culture, art, shopping, dining – and home to the Atlanta Food & Wine Festival.
LOEWS ATLANTA HOTEL The Loews Atlanta Hotel, Official Host Hotel, is the home base of the weekend’s activities with the Festival Learning Experiences, Connoisseur Lounge and Welcome Center. The Festival Tasting Experiences are within walking distance from the hotel. Dinners and Events take place throughout Atlanta. The Loews offers guests a premier luxury hotel experience designed to provide both comfort and value. Boasting a long list of convenient amenities, Loews Atlanta Hotel is the most accommodating of all nearby lodging options.
ATLFOODANDWINEFESTIVAL.COM F: /AtlantaFoodandWineFestival T & IG: @ATLFoodandWine [email protected]
2016 Advisory Council The Atlanta Food & Wine Festival boasts a roster of the South’s best talent. From James Beard award-winning Chefs and legendary beverage distillers to celebrated sommeliers and cutting-edge mixologists, the Festival engages more than 250 epicurean superstars, including an 83-person Advisory Council.
ALABAMA KENTUCKY SOUTH CAROLINA David Bancroft Jeremy Ashby Jeremiah Bacon Eric Bennett Scott Harper, MS, CWE Frank Lee Chris Lilly Ouita Michel Matt Lee Rob McDaniel Ryan Rogers Ted Lee Julian Van Winkle Brooks Reitz ARKANSAS Rodney Scott Mark Abernathy LOUISIANA Heidi Trull Rob Nelson Cory Bahr Brandon Velie Neal Bodenheimer DISTRICT OF COLUMBIA Justin Devillier TENNESSEE Scott Drewno Kelly Fields Matt Bolus Jeremiah Langhorne Michael Gulotta Sean Brock Ryan Prewitt Kelly English FLORIDA Alon Shaya Sarah Gavigan Greg Baker Erik Neil James Petrakis MARYLAND Karl Worley Julie Dalton, CWE GEORGIA TEXAS Billy Allin MISSISSIPPI Devon Broglie, MS Justin Amick Vishwesh Bhatt Bryan Caswell Tiffanie Barriere John Currence Craig Collins, MS Greg Best Derek Emerson Steve McHugh Paul Calvert June Rodil, MS Eric Crane, CWE NORTH CAROLINA Braden Wages Olivier Gaupin, MCF Colin Bedford Yasmin Wages Kevin Gillespie Justin Burdett Gina Hopkins Ashley Christensen VIRGINIA Linton Hopkins Scott Crawford Bartholomew Broadbent Gerry Klaskala Gary Crunkleton Lee Gregory Michael McNeill, MS Jacob Sessions David Guas Duane Nutter Bill Smith Travis Milton Kevin Ouzts Todd Thrasher Anne Quatrano Kevin Rathbun Todd Richards Steven Satterfield
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Meet our Guests
TOTAL ATTENDEES 9,857 Georgia 69% 13% from outside metro ATL (Athens, August, Savannah, etc.) National 13% from 22+ states Regional 18% visitors from every Southeastern state Int’l <1% Belgium, Bermuda, Canada, Chile, Mexico, United Kingdom
AFFLUENT & EDUCATED TICKET LEVELS ($45 to $2000) Median Age 46 years $45 to $300 • Dinners & Events College Grads 80.5% $100 • Tasting Tents Avg. HHI $100k+ 71% $190 • Day Passes $585 • 3-Day Passes $725 • Connoisseur Pass $2,000 • Connoisseur 3-Day Pass
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The Buzz
ONSITE MEDIA EARNED MEDIA PROMOTIONAL MEDIA 40 National Media Outlets as of 7.15.15 49 million total audience including CNN • Food Republic 7.8 million total circulation Print • Billboards Paste Magazine • Southern Living 5.8 million print/online Online Advertisements & SORTED Food/Today Show • The 1.97 million TV Banners • e-Blasts Daily Meal • Time Inc. • Zagat, etc. 23.4 million total circulation TV & Radio with PR value
“..the Atlanta Food & Wine Festival has serious charm and foodie chops.” – FoodTravel.About.com
“The Atlanta Food & Wine Festival is one of the highlights of our culinary calendar.” – The Local Palate
“Whether you’re an obsessive Food Network devotee, an avid home cook, an in-the-know foodie, a server, a chef or simply a person who loves to eat, drink and be merry, this sprawling annual Fest has it all.” – USAToday
“AF&WF shouldn't even be called a festival, it should be called an experience.” – WaitingOnMartha
“…that's one of the great things about an event like the annual Atlanta Food & Wine Festival - it brings in culinary talent from all over the South.” – Zagat
“This afternoon’s Tasting Tents were on tap to feature both traditional and innovative Southern cuisine and drink… In trying to taste the best of what the South has to offer this weekend, the size of my stomach might be my biggest challenge this weekend.” – The Daily Meal festival quick bite: More than 155 local, regional and national press attended ATLFOODANDWINEFESTIVAL.COM the 2015 Festival. F: /AtlantaFoodandWineFestival T & IG: @ATLFoodandWine [email protected]
Digital Media
FACEBOOK 38,445 Likes
TWITTER 13,900 Followers
INSTAGRAM 7,588 Followers
WEBSITE redesign launched March 18, 2016
FOLLOW US! #AFWF16 #KnowTheSouth
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Community AF&WF FOUNDATION The AF&WF Foundation was created to invest certain proceeds from the Festival in nonprofit partners focused on:
Southern culture & history Consumer access to locally- Scholarships & improving and sustainably-grown foods the culinary industry
FESTIVAL FOOTPRINT The Festival takes a number of actions to minimize its environmental footprint, including:
Recycling in classrooms Providing composting stations Utilizing eco-friendly, disposable and Tasting Tents in the Tasting Tents and containers and dishware in classes, food-prep kitchens Tasting Tents and evening events
GIVING SNAPSHOT 2011 2012 2013 2014 2015 $150,000 $88,000 $55,000 $55,000 $45,000 in donated tickets in donated tickets in donated tickets in donated tickets in donated tickets 1 service project $15,000 $20,000 $20,000 $5,000 in cash gifts in cash gifts in cash gifts in cash gifts Launch of the AF&WF Foundation
Since its start, the Festival has donated cash and/or in-kind tickets to a variety of charities, including but not limited to: • Atlanta Community Food Bank • Edna Lewis Foundation • Share Our Strength – Atlanta, Boston, • Atlanta History Center • James Beard Foundation D.C., Palm Beach, San Francisco, • Bridging Culinary Awareness • Jones Valley Urban Farm Wilmington • Charleston Wine + Food Festival • Les Dames d’Escofer GA Chapter • Slow Food USA Georgia Chapter • Chefs Move • Memphis Farmers Market • Taste of the NFL • Common Threads – South Florida • Oxford American • The Giving Kitchen • Conservation through Arts • Peachtree Road Farmers Market • The TTC Foundation (Arts Memphis & Ducks Unlimited) • SEEDS • Urban Jungle
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Save the Date
KEY DATES INTERVIEWS & INFORMATION
FESTIVAL TICKETING The Festival Co-Founders, Advisory Council and Friday, March 18: Tickets on Sale Tasting Tent participants are all available for Friday, April 15: Early Bird Ticketing Closes interviews.
FESTIVAL MEDIA CREDENTIALS Please let us know and we will connect you to Friday, March 18: Media Credentialing Opens Online the correct contact or publicist. For bios, Festival Friday, May 13: Festival Media Credentials Close information or questions related to media credentialing contact 360 Media, Inc. at the FESTIVAL WEBSITE number below. Friday, March 18: 2016 Website Launch
FESTIVAL IMAGES FESTIVAL PR CONTACTS
360 Media has access to approved Festival Contact us for more Festival information, photograph. To gain gallery access, email photography, credential questions and more. [email protected] and we will provide you with access to the images. You will be able to download TARA MURPHY & KATHERINE JOHNSON your choice of high resolution images. 360 Media, Inc. P: 404-577-8686 Photo credit is required for usage: E: [email protected] AF&WF/Rafterman Photography
FESTIVAL WEEKEND
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