Regional snapshot 2018 - Goulburn Valley

State Published February 2019

Plantings Climate data Source: ABS National Vineyard Survey 2015 Goulburn Valley All regions Source: Bureau of Meteorology (2018) Total vineyard area (hectares) 1,012 135,133 Goulburn Valley Percentage red varieties 60% 64% Size (km2) 9 780 Elevation (m) 86-411 Latitude 36º 36' Percentage of national vineyards 1% Mean Jan Annual* Oct-April Percentage of Victoria vineyards 4% Time period temp (MJT) rainfall GSR GDD 1961-1990 average 22.1 ºC 504 mm 253 mm 1883 Crush 1991-2017 average 23.1 ºC 475 mm 258 mm 1972 Source: National Vintage Survey 2018 Goulburn Valley All regions 2017-18 season* 25.3 ºC 421 mm 221 mm 2250 Estimated tonnes crushed in 2018 7,334 1,794,182 * July 2017-June 2018 Average yield (tonnes/ha) 7.2 13.3 Weighted average price by variety - historical Change in crush from 2017 -26% -10% $900.00 Goulburn Valley $800.00 Top five varieties in Goulburn Valley in 2018 Share of tonnes Av price/tonne $700.00 Shiraz 23% $689 $600.00 18% $788 $500.00 $400.00 11% $0 $300.00 10% $0 $200.00 Sauvignon Blanc 8% $0 $100.00 $0.00 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 Exports Shiraz Chardonnay Riesling Source: Wine Wine Export Approval System YE June 2018 Cabernet Sauvignon Sauvignon Blanc Exports by GI region content Goulburn Valley All regions Export volume by GI content ('000 litres) 2,209 851,719 Percentage of crush exported (estimate) 43% 68% Exports by label claim historical $A million FOB '000 litres Goulburn Valley 350 $3.0 Volume Value Goulburn Valley and 300 Label claim exports (bottled only) Goulburn Valley blends Change in 2018 $2.5 250 Millions Export volume by GI label claim ('000 litres) 235 -19% $2.0 Export value by GI label claim ($A '000) 2,478 -5% 200 $1.5 Average value per litre $10.54 17% 150 $1.0 100

50 $0.5 Top five export destinations and share of exports Goulburn Valley and All bottled wine 0 $0.0 (by volume) Goulburn Valley blends exports China, Pr 99% 32% Korea, R 1% 1% India 0% 0% Share of label claim exports by price point Singapore 0% 2% Hong Kong 0% 2% Goulburn Valley and Goulburn Valley blends All bottled wine exports

Others -1% 64% 70%

60%

Goulburn Valley and All bottled wine 50% Exports by price point Goulburn Valley blends exports 40% $2.49 and under 0% 8% 30% $2.50 to $4.99 1% 62% $5.00 to $7.49 30% 16% 20% $7.50 to $9.99 17% 5% 10% $10.00 to $14.99 41% 5% 0% $15.00 to $19.99 3% 1% $2.49 and $2.50 to $5.00 to $7.50 to $10.00 to $15.00 to $20 and $20 and over 8% 4% under $4.99 $7.49 $9.99 $14.99 $19.99 over

Notes Meteorological data is taken from the national climate databank of the Bureau of Meteorology: the Australian Data Archive for Meteorology (ADAM). Growing season rainfall (GSR) and growing degree days (GDD) are both calculated from October to April. Latitude data is the centroid of each GI region. Climate indices have been calculated across the whole GI region by the Antarctic Climate Ecosystem CRC as part of a research project co-funded by Wine Australia. Size and elevation figures are taken from Hall and Jones (2010) Climate in winegrowing regions in Australia. Estimated crush figures are higher than the figures reported in the survey as the estimated figure is raised to allow for the non-response rate. Label claim exports are those where the GI region is identified on the label. GI region content is based on the region reported by the winery in the product description. Disclaimer This information has been made available to assist on the understanding that the Wine Australia is not rendering professional advice. Wine Australia does not accept responsibility for the results of any actions taken on the basis of the information contained in this report nor for the accuracy, currency or completeness of any material contained in it. Wine Australia expressly disclaims all and any liability and responsibility to any person in respect of consequences of anything done in respect of reliance, whether wholly or in part, upon this report.

Copyright in all data provided to your organisation is owned by Wine Australia unless otherwise indicated. You may store, display, print and reproduce this material only for non-commercial use or use within your organisation so long as you give appropriate acknowledgement to the copyright owner. The data must not be shared with commercial third-parties without written consent from Wine Australia. More information can be found on our website www.wineaustralia.com .