GLWA BRAND GUIDELINES

Logo These logos are never to be altered in any way. Colors cannot be changed (unless by written permission of GLWA). No additional colors may be added. Logos Vector art of all logos in this should never be outlined in any colors. Always use Pantone Matching document can be obtained (PMS) colors to match color. For embroidered, silkscreened, or other unique by opening this document processes make sure a sample is shown prior to producing all materials. in Adobe Illustrator. No new versions of the logo are to be created. Reverse Use this logo for reverse applications. Do not alter primary logo. (Black does not print; Clear Space represents background.) The clear space around the logo should always be the height of the letters x x One Color GLWA (X-Distance as Print only in GLWA brand colors. shown). No art, graphics, (Use black only when necessary. objects, etc. should Lighter areas are 60% screen of intrude on the clear space x solid color.) around the logo.

The Wave This wave art is an integral part of the GLWA brand. It will appear on all materials wherever possible. The wave, when used with the logo, will be the width of the logo, butt to the edge of the clear space border at the bottom of the logo, and will be the same height from the bottom of the water to the top of Great Lakes Water Authority (see Clear Space above).

Single wave. Prints in GLWA Light Blue Water.

Dual wave. Prints in GLWA Light Blue Water (top) and GLWA Blue Water (bottom).

Primary Alternate Fonts

Proxima Nova – Used for headlines, call-outs Sentinel – Used for text, subheads, and some headlines There are instances when the primary fonts will not be Proxima Nova Light Sentinel Light available and alternate fonts must be used. The following ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ fonts have been selected for their abcdefghijklmnopqrstuvwxyz 1234567890 abcdefghijklmnopqrstuvwxyz 1234567890 similarity, as well as their compatibility with the Proxima Nova Light Sentinel Light Italic Office suite of tools: ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ For Proxima Nova, the alternate abcdefghijklmnopqrstuvwxyz 1234567890 abcdefghijklmnopqrstuvwxyz 1234567890 is:

Proxima Nova Regular Sentinel Book Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ Arial Italic abcdefghijklmnopqrstuvwxyz 1234567890 abcdefghijklmnopqrstuvwxyz 1234567890 Arial Bold Arial Bold Italic Proxima Nova Regular Italic Sentinel Book Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ For Sentinel, the alternate font is: abcdefghijklmnopqrstuvwxyz 1234567890 abcdefghijklmnopqrstuvwxyz 1234567890 Regular Proxima Nova Semibold Sentinel Semibold Cambria Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 abcdefghijklmnopqrstuvwxyz 1234567890 Cambria Bold Cambria Bold Italic Proxima Nova Semibold Italic Sentinel Semibold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 abcdefghijklmnopqrstuvwxyz 1234567890

Proxima Nova Bold Sentinel Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 abcdefghijklmnopqrstuvwxyz 1234567890

Proxima Nova Bold Italic Sentinel Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 abcdefghijklmnopqrstuvwxyz 1234567890 GLWA BRAND GUIDELINES

Primary Brand and Logo Colors The color version of the GLWA logo consists For Uses Under 1.5” Wide of four colors. Whenever the logo needs to be reproduced smaller than 1.5” wide, this version of the logo should be used.

Light Blue Blue Water Grey Dark Blue Water

Pantone C PMS 299 C PMS 2985 C PMS 443 C PMS 7698 C Minimum Size The logo should never be reproduced smaller than this size. Pantone U PMS 2995 U PMS 2985 U PMS 443 U PMS 7707 U

.82” Process 86c, 11m, 0y, 0k 50c, 0m, 0y, 0k 47c, 31m, 35y, 0k 90c, 60m, 32y, 12k

RGB 0r, 171g, 232b 110r, 207g, 246b 144r, 158g, 158b 35r, 93g, 127b

HTML 00abe8 6ecff6 909e9e 235d7f Alternate Configuration The primary logo should be used unless it’s absolutely necessary to use this vertical version. Secondary Colors These supporting colors add variety to the primary GLWA color palette. They should be used only as an accent.

Aqua Silver Blue Light Aqua Green

Pantone C PMS 319 C PMS 550 C PMS 635 C PMS 359 C

Pantone U PMS 318 U PMS 551 U PMS 635 U PMS 358 U

Process 65c, 0m, 22y, 0k 44c, 16m, 15y, 0k 33c, 0m, 7y, 0k 39c, 0m, 64y, 0k

RGB 63r, 194g, 205b 143r, 185g, 201b 165r, 218g, 231b 163r, 209g, 131b

HTML 3fc2cd 8fb9c9 a5dae7 a3d183

Unacceptable Usage These are just a few examples. The logo should never be changed in any way. The logo should always be reproduced exactly as shown in the examples above.

Do not create false emboss Do not change configuration. Do not change size relationship. Do not create perspective. or deboss.

Do not change colors. Do not add any effects including Do not add gradient. Do not condense or expand. glows, dropshadows, outlines, etc.