A GUIDE TO USING INTERVARSITY AAM LOGO FILES

Here’s what is included in this logo zip le and a guide to which le to use for what. Follow instructions in the Brand Book to use all versions of the logo properly.

Informal Formal For or dark File type Horizontal Vertical Vertical_large Horizontal Usage backgrounds? EPS     printing at large scale AI     Full color white gradient web/digital, PNG     small print pieces email sig for email signatures only PNG  

EPS     printing at large scale White AI     dark

web/digital, PNG     small print pieces when printing gradient 2-color EPS     is not possible when printing can only 1-color EPS white    be in one color in Word docs that can’t PNG    be printed in color

All les have built-in CLEAR SPACE (dotted lines shown here will not show in actual les). Do not overlap any text or objects over the boundaries of the image le. informal horizontal vertical vertical large (>1.5inches)

formal horizontal

Questions? EPS = Encapsulated PostScript, AI = Adobe PNG = Portable Network Graphic: works [email protected] Illustrator: both are viewable in Adobe Illustrator (and best in digital format, has a transparent other Adobe software), and most print vendors (like background (rather than a white box around for tshirts) will ask for either of these types of les. it), retains crispness better than a JPG. AAM COLOR

HOPEFUL SHADE

FIYA MANUSCRIPT FAITHFUL NAVY

Pantone 639 7548 Pantone 214 Pantone 2955 C100 M20 Y10 K0 C0 M23 Y100 K0 C13 M100 Y136 K0 C100 M78 Y35 K28 R0 G148 B201 R255 G201 B61 R212 G26 B105 R11 G60 B97 HEX 0094C9 HEX FFC60B HEX D41A69 HEX 0B3C61

Extra Accent for Ethnic Speci c Ministries (See separate Read Me les for more details)

GRADIENT PILIPINO SOUTH SOUTHEAST AMERICAN ASIAN ASIAN

C100 M20 Y10 K0 C73 M0 Y0 K5 REVIVAL R0 G148 B201 R0 G181 B231 FIYA GOLD MANUSCRIPT HEX 0094C9 HEX 00B5E7 SHADE SHADE PINK SHADE

Pantone 7597 Pantone 1375 Pantone 221 C10 M90 Y100 K0 C0 M45 Y97 K0 C31 M100 Y53 K21 Gradient should always be used in an R220 G65 B40 R249 G157 B34 R149 G26 B74 upward/right direction—east, north, or HEX DC4128 HEX F99D22 HEX 951A4A northeast. Do not use the gradient in a radial (circular) direction.

Questions? CMYK = , , RGB = , , blue. HEX = 6-digit code [email protected] , . Use these Use these color codes for for web colors. color codes for print pieces. the digital/screen context. Use for websites. AAM PATTERNS

Patterns have been designed as an additional visual asset to add contextualization to communication pieces. Due to the multi-ethnic audiences within AAM, there are four patterns speci cally designed to communicate for and to speci c audiences. These les are packaged along with logo les and available in multiple colors and le formats.

EAST ASIAN

PILIPINO AMERICAN

SOUTH ASIAN

SOUTHEAST ASIAN

Questions? [email protected]