C.R.C. Corporate Race Concepts 8 1

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1. Philosophy 2. C.R.C. Corporate Race Concepts 3 7 3. Kessel . Race Series 5. Calendar 6. Team 4 7. Technical datas Ferrari 458 GT3 8. Service Packages

Philosophy 1

Today’s dynamic competitive environment is characterized firstmove! is your professional guide – inspiring, while also by saturated markets, globalized competition, rising cus- challenging – which works together with you to prepare tomer demands, new technologies and markets, as well as new ways for the future. A team with excellent networks, countless trends. contributing valuable knowledge and experience. A team that thinks outside the box, while putting forth the most ef- Essential to an increasingly competitive market is to conti- fort – a team which, in the end, is passionate and authentic. nually question one’s own business model and to continue developing its capacity with momentum and innovations. firstmove! is always experimenting with facts, desires, intuitions, and alternative ways of thinking. We are in con- We assist in the development and improvement of business stant reflection as to what is and what can be, in order to systems, develop comprehensive strategies and concepts, ultimately provide you with tangible and effective concepts create new networks and arrange all necessary processes and strategies. and structures. firstmove! expands on and optimizes existing business We take on the corresponding measures and responsibili- models, while conceptualizing new ones. As developers, we ties for your business. work towards finding a balance between the conflicting pri- orities of traditional revenue sources and new value chains.

With firstmove! you will experience a partner that takes action towards comprehensive strategies and concepts. One which assumes the responsibility. One you can truly count on.

Your partner and guide – delivering you ready-to-use business models.

Detlef W. Schmidt Philosophy C.R.C. Corporate Race Concepts 2

The firstmove! Motorsport Concept combines all the essen- Facts: tial tools of racing with your business objectives for a com- 1. Consultation and ongoing coaching for the development prehensive and sustainable marketing and sales strategy. and implementation of marketing and sales strategies. To achieve this, we work closely with a network of professio- nals from the areas of racing, consulting, marketing and PR 2. A source of inspiration and implementer agencies, and photo and video producers, in order to meet of marketing strategies and concrete actions our own expectations and your investment needs. 3. Networking and establishing of contacts and partners. We don’t just offer conventional and “basic” advertising Development of strategic alliances. space; we integrate your business and brand value in the long term. We work closely with the decision-makers and 4. Events at the race track and at your company with your marketing department right from the start. Further- training and introductory camps, hospitality more, we develop the appropriate strategies for your plan of arrangements, autograph sessions, road shows, lectures development. and seminars.

Only then can we achieve truly effective, sensible and susta- 5. Sustainable marketing of the team story, with videos, inable benefits for your business! photographs and reports through social media, as well as racing internet platforms, TV stations, and magazines.

6. Website with all information, facts, stories, event dates, photos, videos with a high-quality database for downloading.

POS Provide and integrate products and services

INCENTIVE Motivation and driving training course, Team building, autograph sessions Performance Check Start to Race The Race Finish “Current Starting Position” – “Establish Racing Tactics” – “Observe and React” – “Cross the Finish Line” – Defining of goals toward desired Develop concept and strategy Optimize based on gathered Measure performance C.R.C. Corporate Race Concepts business’s performance feedback 1 2 3

Success Business leads, market access, gaining new customers Experience VIP’s, Racecar drivers, atmosphere, event, team, passion

Networks Kessel Group, Sponsors, Drivers, Team

Racing Platform Tourism, Event planners, Businesses SOCIAL MEDIA Youtube, Facebook, Google, Twitter, XING, Photo portals

Cooperation Marketing and sales strategies

Licenses Film, photo and merchandise sales

MEDIA Internet, Magazines, Radio, TV, Press Kessel

Kessel Racing, the world’s largest private Ferrari racing The Kessel Group doesn’t just handle racing, but also the team, offers an exclusive and professional racing service. trading, restoration, and servicing of classic cars, as well as Kessel is additionally one of the most successful Ferrari dea- the rental of exclusive sports cars. lers in Europe, and a representative of the luxury car brands Maserati and Bentley. Through our close cooperation with the Kessel Group, we have a broad portfolio of business opportunities which are The technical and organisational equipment is at the second to none. Partners experience essentially one-of-a- Formula 1 level and present at all European racetracks. kind access to various international markets, customers and networks.

Facts: • Long-standing tradition: Formula 1 successes in the 80’s and triumphant in the GT Sport and the Ferrari Challenge since 2000

• Large racing park: over 20 actively managed GT race cars

• The Team: a team composed of over 50 employees oversees everything to do with motor sports

• Worldwide: the racing team is interna- tionally on-the-move at all racetracks

GT Motorsport on Formula 1 Level Swiss Quality / Italian Lifestyle / Exclusive Mobility

Race Series 4

The spectacular and international race series GTOpen, which A huge highlight are the close-up major stars of the racing takes place at all European Formula 1 race tracks, and the world: Ex-Formula 1 stars such as Heinz Harald Frentzen, the popular German ADAC GT Masters race series offer an Stuck sons, celebrities such as Sven Hannawald, or nobles emotional and practically one-of-a-kind marketing, sales such as Albert von Thurn and Taxis. and network platform.

The exquisite mix of GT sport cars with in the meantime more than 40 vehicles is dominated by brands like Ferrari, Porsche, Lamborghini, Audi, Mercedes, BMW, Aston Martin, 146 Pilots 32 Teams 17 Nations 13 Brands Ford, McLaren, Corvette und Dodge.

Print Publications: Live Broadcasts: ADAC Motorwelt, Auto Zeitung, Auto Bild Motorsport, Mo- In , and on Saturday and torsports XL, SPEEDWEEK, , TopSpeed, Motorsport, Sunday from 11:45 - 13:15 on Kabel 1. DTM, IDM, SuperMoto, ADAC, Kart Masters and ADAC MX Patrick Simon, Lina Van de Mars and Jan Stecker, the promi- Masters. nent team of moderators, provide exciting and professional commentary for all races. Programs for the German races - Rallye WM, FIA GTI WM, WTCC and SuperMoto WM. In addition, the MASTERS MAGAZINE has its regular place at around 00:15 on race Sundays. The 15-minute magazine is composed of the warm-up races of the racing weekend.

The station SPORT1 additionally airs all races on the following weekend with specials including driver histories and backgrounds. Race Series

Facts: • Worldwide Live and re-live broadcast on 11 stations and in 40 countries

• and highlights reports on 12 stations and in 72 countries

• TV coverage with a total of 1.93 million viewers

• An average of 1.1 to 1.5 millions TV- Viewers each race

• An average market share between 2.8 and 9.4%

• TV exposure of the main sponsor for 36 minutes, with the position of 4-6 with over 15 minutes The European Motorsport • Coverage in print magazines and channel Motors TV broadcasts all trade journals, with a circulation of events in Europe and the series almost 300 million copies is viewed in 38 countries and in 19 million households. Each race is further broadcasted as a live stream online. Calendar 5

27.04 - 29.04.2012 25.05. - 27.05.2012 22.06. - 24.06.2012 13.07. - 15.07.2012 20.07. - 22.07.2012 07.09. - 09.09.2012 28.09. - 30.09.2012 02.11. - 04.11.2012 Portimao Nürburgring GP Spa-Franchorchamps Paul Ricard Hungaroring Monza Barcelona

09.03. - 10.03.2012 30.03. - 01.04.2012 18.05. - 20.05.2012 13.07. - 15.07.2012 06.09. - 08.09.2012 02.11. - 04.11.2012 Le Castellet Le Castellet Zolder Donington Brno Portimao

01.04.2012 22.04.2012 03.06.2012 01.07.2012 15.07.2012 16.09.2012 07.10.2012 not final Monza Imola Mugello Hungaroring Spa-Franchorchamps Silverstone Vallelunga Finali Mondiali

13.04. - 15.04.2012 11.05. - 13.05.2012 18.06. - 10.06.2012 13.07. - 15.07.2012 10.08 - 12.08.2012 31.08. - 02.09.2012 14-09. - 16.09.2012 05.10. - 07.10.2012 Oschersleben Zandfort (NL) Sachsenring Nürburgring GP Red Bull Ring EuroSpeedway Nürburgring GP Hockenheimring

Team 6

Our team of corporations, consultants and drivers is the key towards the development and implementation of the com- Detlef W. Schmidt prehensive Corporate Race Concepts for your business. Each firstmove! Owner, Strategist, and Race driver individual is a professional in his field and is passionately Consultant for national and international committed to the team. business of various fields. Due to his personal relationship to and passion for motor sports, he That is all in combination with a tremendous authenticity began his racing career with Freddy Kremer, who and passion for your success with us. is a network partner of the extended team.

Pedro Couceiro Race driver, Manager, and UNICEF Ambassador He began his racing career at the early age of 12, which after many successful years ultimate- ly led him to the Formula 3/Formula 3000 in many diverse series with Porsche and Ferrari. In addition to his racing activities, the trained civil engineer is a manager and a contractor. Team

Armin Schwarz Tim Schrick European Rallye Champion, Manager and Media Expert Pilot, Test Driver, and Moderator 1987 he started his career as a professional Rallye driver Since the age of 13, he has been successfully engaged and in 1996 became the European champion. Participa- in racing sports in many disciplines with tremendous tes in numerous Rallye championships, and Team Mana- passion and authenticity. He is currently the face of Detlef W. Schmidt ger for the Red Bull Rallye Team. Initiator and creator of the Turbo broadcast on Sport 1. Since 2001, he has the BAJA 300 POWERDAYS Germany, and Commentator moderated and tested automobiles in magazines as Rallye Expert on RTL. such as DMAX and DSF. Together with his team, he has additionally designed and built his own race cars. Accompanied by motor journalist and Ralley driver Bernhard Riedel, he has been the producer of many motor magazines on German television since 1998. Technical Datas 7

Engine Electronics · 90° V8 · Fully programmable dashboard display · Displacement: 4′498 cm3 · Bosch engine control unit (ECU) · 4 valves per cylinder · Driver controlled switchable engine maps & adjustable · GDI direct fuel injection traction control / ABS · Power: 580 CV at 9′000 rpm · Magneti Marelli data acquisition system · Max. torque 540 Nm at 6′000 rpm Gearbox/Transmission Electrical System · 6 speed sequential + reverse · Starter motor with idle transmission, for reducing starter · Specific magnesium gearbox casing with ring gear diameter integrated oil tank · 150 A alternator mounted inside engine V · Adjustable preload self-locking differential · Electro pneumatic actuated driver control Chassis · Suspension: Front double wishbone & Rear upper connec- Body ting rod/lower quadrilateral arrangement · Aluminium chassis with integral steel roll cage · Dampers: 2-way adjustable by Multimatic · Carbon composite bumpers, doors & fenders · Brakes discs: Front Ø380×34mm & Rear Ø332×32mm · Front splitter & rear diffuser (Steel) by Brembo · Adjustable single profile rear wing · Brake calipers: Front 6 pistons & Rear 4 pistons by Brembo · Width: Front – 2′035 mm & Rear 2′022 mm (excl. mirrors) · Fuel Tank: One piece FT3 spec, carbon composite crash · Weight: 1′250 kg (subject to FIA Balance of Performance) structure – 115L with option to fill from each side · Rims: Front 12.5” & Rear 13” by Moteggi · Tyres: Front 30/65/18 & Rear 31/71/19 by Michelin (or Dun- lop and Pirelli) · Lifting system with air jacks · Air conditioning Technical Datas

FerrariThe Track and 458 Power Beast GT3 Service Packages - C.R.C. Corporate Race Concepts 8

C.R.C. Exclusiv Package Advertising/Marketing • Comprehensive rights to advertise with the team • Performance Check of your business and and its pilot marketing strategy • Use of the Ferrari logo in accordance with legal provisions • Development of your company-specific marketing • Photo and video documentation of all events and sales concept • Creation of a result-oriented action and marketing plan Events • Continuous racing and business support throughout the season • VIP Access at 8 racing events (16 rounds) for 10 people, • Active support of special marketing and sales activities including catering in the exclusive Hospitality Lounge, • Active PR and Media work box seating and starting grid • 1 ½ day Performance Workshop: • Photo & autograph sessions with the race car drivers Business Telemetry – The Telemetry Formula for Success and the team • Review report for the success of your • VIP Parking marketing investment • Special attention toward guests during the racing events • Technical walk-thru of the paddock / technical Branding explanations, plus the chance to sit in the race cars • Additional opportunities to individually book the pilots • On every main surface of the race car and teams for four 1-day events • Main surfaces on the uniforms/helmets/clothes • Optional taxi rides on the race tracks at selected events of the pilots • Opportunity to access further Kessel Group • Surfaces on the multi-media walls and in the exclusive events Kessel Racing Hospitality and VIP Lounges • Publication and integration across all firstmove! team media • An article of team clothing • Linking to firstmove! and further network partners, to be defined C.R.C. Professionell Package C.R.C. Basis Package

• Performance check of your business and • Quick Check: Briefing of the „Fit“ of the business and marketing strategy marketing strategy • Development of your company-specific marketing • Tips for your company-specific marketing and sales concept and sales activities • Creation of a result-oriented action and marketing plan • Active public relations and media work • Racing and business support throughout the season • Active support with regard to Branding special marketing and sales activities • Two secondary surfaces of the race car • Active PR and Media work • Two secondary surfaces on the racing uniforms • Review report for the successof your • Logo placement within all media documents marketing investment

Branding Advertising / Marketing • On each of the two main surfaces of the race car • Comprehensive rights to advertise with the team • On racing uniforms of the pilots and its pilots • Surfaces on the multi-media walls and • Use of the Ferrari logo in accordance with legal provisions in the Hospitality Lounge • Photo and video documentation of all events • Publication and integration across all firstmove! team media Events • An article of team clothing • VIP Access to 4 racing events (8 rounds) for 3 people, Advertising/Marketing including catering • Comprehensive rights to advertise with the team • Special attention toward guests during the racing events and its pilots • Technical walk-thru in the box, plus the chance • Use of the Ferrari logo in accordance with legal provisions to sit in the race cars • Photo and video documentation of all events • VIP Parking

Events C.R.C. Starter Package • VIP Access at 8 racing events (16 rounds) for 5 people, including catering in the exclusive Hospitality Lounge, box • VIP Access at two racing events (4 rounds) for 2 people, seating and starting grid including catering in the exclusive Hospitality Lounge, • Photo & autograph sessions with the race drivers box seating and starting grid and the team • Special attention toward guests during the racing events • VIP Parking • Photo & autograph sessions with the race drivers • Special attention toward guests during the racing events and the team • Technical walk-thru of the paddock / technical • Technical walk-thru of the box, plus the chance explanations, plus the chance to sit in the race cars to sit in the race cars • Additional opportunities to individually book the pilots • Mentioning in team communications and online media and teams for four 1-day events • Photo documentation of the events • Optional taxi rides on the race tracks at selected events

C.R.C. Individual Package

Based on the first move! C.R.C. Performance Pacakge, we develop a very individual and tailored offer for you which reflects your wishes and needs. This includes special events such as driver trainings with the European Rallye champions, driving license courses or activities on race and rally classes. Ask us about these opportunities or even any special requests you many have! © 2012 firstmove! AG

Lindenstrasse 16 | CH-6340 Baar | Tel: +41 41 511 14 33 | [email protected]

Detlef W. Schmidt | +41 79 642 47 20 [email protected]