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Society for Technical Communication 2012 Summit Proceedings Notice The papers published in these Proceedings were reproduced from originals furnished by the authors. The opinions and security of the information are the responsibility of the authors and not the Society for Technical Communication. STC grants permission to educators and academic libraries to photocopy articles from these Proceedings for classroom purposes. There is no charge to these institutions provided they give credit to the author, the Proceedings, and STC. All others must request permission. Society for Technical Communication 9401 Lee Highway Suite 300 Fairfax, VA 22031 (703) 522-4114 (703) 522-2075 (fax) www.stc.org The STC 2012 Technical Communication Summit proceedings were created with Doc-To-Help. © 2012 Society for Technical Communication The Society for Technical Communication’s 59th Annual Conference focuses on important trends in our profession. This publication contains papers submitted in support of the 2012 Summit conference sessions. This year’s conference is the result of the efforts of many individuals, including the Conference Manager, Program Advisory Committee, and staff of STC. Conference Chair Paul Mueller 2012 Program Advisory Committee Alyssa Fox, Program Chair Education and Training/Academic and Research Topics Dr. Thomas Barker, Track Manager People, Project, and Business Management; Professional Development Louellen Coker, Track Manager Content Development Jae Evans, Track Manager Web Design & Development; Visual Design Richard Hamilton, Track Manager Content Delivery Chris Hester, Track Manager User Experience and Accessibility Brenda Huettner, Track Manager Social Media Carolyn Kelley Klinger, Track Manager Content Strategy and Design Mark Lewis, Track Manager Join us for our Diamond Anniversary! Society for Technical Communication Technical Communication Summit 60th Annual Conference 5-8 May, 2013 Atlanta, Georgia Contents Education and Training Technical Writing Meets Instructional Design ............................................................ 1 Correlations Between Educators’ Communication and Learning Styles .................... 6 Professional Development Bullet Proofing Your Career Online ......................................................................... 14 Understanding and Overcoming Resistance to Change .......................................... 19 How Personality Type Affects Negotiating Style and Tone ...................................... 23 The Technical Communicator’s Role in the Facilitation of High Reliability Organizations .......................................................................................................... 28 Virtual vs. Local Teams: Communication Success and Failure ............................... 33 What Should Technical Communicators Do When Products “Just Work”? .............. 39 Content Delivery Why Not DocBook? ................................................................................................. 43 Creating EPUBs: What's the Best Tool for Me? ...................................................... 47 Migrating Content: How to Tackle the XML-L10N Beast .......................................... 54 Open Source Automated Documentation in a Development Environment ............... 67 User Experience and Accessibility 12 Key Mobile Usability Guidelines You Need to Implement Now ........................... 79 Think-Aloud Protocols: Does Age Make a Difference? ............................................ 86 People, Project, and Business Management Project Tracking and Metrics Using SharePoint ...................................................... 96 Collaboration in Decentralized Culture: Developing a Single Voice for Microsoft .. 105 STC Technical Communication Summit Contents v How Writers Can Thrive in Agile Software Development ....................................... 109 Launching a Tech Communication Business — Both Sides Now .......................... 117 Learning Lessons from a Completed Communications Project ............................. 120 Adapt, Innovate, Expand — How to Stay Relevant ............................................... 126 Content Development Body Work — Rebuilding Documentation Car Wrecks .......................................... 129 Pattern Recognition for Technical Communicators ................................................ 139 Five+ Ways to Add Interactivity to Online Help...................................................... 145 The Evolving Role of the Technical Editor ............................................................. 148 Plain Language for Technical Communicators ...................................................... 152 Speech Intelligibility: Its Purpose and Scope in Technical Communication ........... 154 Translation Technology: MT, TM, and Translation Reuse ..................................... 167 Content Strategy: Google Analytics & Writing for the Web .................................... 171 Content Strategy and Design Enabling Progressive Information Disclosure with the “Stages of Use” Model ....... 177 Web Design and Development Goodbye, Arial and Verdana. Hello, Web Fonts! ................................................... 189 Building a Developer Documentation Wiki ............................................................ 198 Visual Design Bite the Bullet® ― Creating Multimodal Presentations .......................................... 204 Social Media Technical Writing — New Horizons ....................................................................... 208 Brave New World: Tapping Enterprise Communities Through Gamification .......... 213 Progressions Audio Recording Simplified: Understanding Noise, Distortion, and Gain ............... 223 Tutorial Pacing ...................................................................................................... 227 Practitioner-Student Interaction: From Classroom to Cloud ................................... 233 vi Contents STC Technical Communication Summit Designing Student Projects for the TC BOK .......................................................... 237 Mentoring 101: Other Duties as Assigned by Manager ......................................... 240 Using Meta-Communication to Manage Successful Online Teams ....................... 243 Under Resourced? Use Agile Components to Increase Productivity .................... 246 Tips and Tricks for Communicating with Remote Teams ....................................... 250 Clutch and Cool Tech Comm: How to Train .......................................................... 254 Greatly Exceeds Expectations .............................................................................. 259 Driving Change: Empowering Yourself to Empower Your Organization ................ 261 How to Merge Two Corporate Style Guides .......................................................... 266 Using Checklists for More Efficient Editing ............................................................ 270 It’s All Marcomm: A Tech Writer Goes Fluffy ......................................................... 274 Our Users [Sort of] Help Write Our Documentation ............................................... 277 Writing for Global Audiences ................................................................................. 280 Style Guide without Tears ..................................................................................... 282 Excellence, No Drama .......................................................................................... 288 Is There Anyone Out There? Working Virtually ..................................................... 290 Transform a Prospect Meeting into a Signed Contract .......................................... 293 How to Encourage Good Use of SharePoint ......................................................... 296 Index ................................................................................................................................ 301 STC Technical Communication Summit Contents vii viii Contents STC Technical Communication Summit TECHNICAL WRITING MEETS INSTRUCTIONAL DESIGN Sharon Jendrisak and Jennifer Beaujon This presentation will take the attendees past the old stigmatisms of technical writing, and show them how instructional design is not as different as it appears to be. Attendees will get a glimpse of the differences and similarities of the two jobs, and hear about a company that understands that a person can actually effectively perform both functions. They will learn what tools are used in each industry, and then dive into the myths about technical writing and instructional design. They’ll see examples of how taking a simple procedure can involve a different approach, depending on what the outcome will be. Finally, attendees will gain the knowledge of how to transition themselves from a technical writer to an instructional designer. MYTHS There are many myths about the fields of technical writing and instructional design. The following table describes the common myths and provides an explanation about why these myths are not true. Field Myth Fact Technical Technical writers spend While majority of time is spent writing, technical writers also: Writing all their time writing. Structuring content Setting up styles Formatting Information gathering Content updates Other Everyone can write; Technical writers do more than just copy content. They think of companies do not need the end user and determine the best way to convey technical writers. information. Technical writers do not Technical writers often have to convey extremely technical
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